Furby was a smash hit upon its release in The '90s. The toys had animatronic technology that was impressive for the time, making them interactive and seemingly alive. They were also reasonably priced.
Despite their initial positive reception, Furbies also gained a more negative response later on. Many people find Furbies creepy, as they seem almost too alive. There are several memes and stories online making them out to be monsters or serial killers.
Love them or hate them, Furbies have quite a reputation. And because of that reputation, they are often parodied in works of fiction. Expect to see in-universe Bland-Name Product toys inspired by Furbies. They will often have a fluffy and cuddly appearance and the ability to speak. Because of the common fear of Furbies, these fictional toys may be portrayed as evil monsters, like a cross between Killer Teddy Bear and Hostile Animatronics. Otherwise, they may be portrayed as annoying things that never shut up, or even, possibly, as genuinely sweet and lovable toys.
- Legends of Tomorrow has Beebo. Even though the toy line's name "Cuddle Me Beebo" appears to be a parody of the Tickle Me Elmo toys, its appearance more closely resembles that of a Furby, down to the voice and animatronic functions.
- Malcolm in the Middle had Sleepy-Time Herbie; even though it's name was an obvious spoof of Furby, it was more close to a parody of Tickle Me Elmo, but as a blue aardvark with an Ed Wynn-esque voice.
- Harry Turtledove's Worldwar: Colonization: One unforeseen side effect of reptilian aliens invading during WWII is the invention of Furby-like animatronic toys (referred to as "Furries") during the 1960s. Some characters working for intelligence agencies suggest concealing recorders in them, in reference to the urban legend about Furbies.
- Brimstone Valley Mall: The demon Belzagor comes up with the idea for an invention she titles the "Fur-Baby," hoping to build, mass-produce, and market them to humans to prey on their need to feel needed and inclinations towards nurturement. However, before she can, someone steals the plans from her and has the Fur-Baby made... under its more familiar title of the Furby. However, rather than just being normal Furbies, it turns out that the toys created by Belzagor and loaded up with demon technology, triggering anger and violence in children across the globe and turning them into "little sinning monster machines."
- One Discworld Role-Playing Game scenario in Pyramid featured magical talking toys called "Burfies" as the must-have gift this Hogswatchnight. They turn out to have a Sinister True Purpose. (Although the GM is encouraged to replace them with a Discworld version of whatever the must-have toy is at the time.)
- Tattletail (2016, but set in 1998): The titular Tattletails are Furby-esque toys, but with more catlike features than a Furby's birdlike features. The game revolves around carrying around and caring for a very chatty Tattletail without alerting the dangerous Mama Tattletail.
- The Amazing World of Gumball: In "The BFFs", Gumball's former best friend, Fuzzy, bears a heavy resemblance to a Furby, albeit with a bear-like snout and ears. He serves an antagonistic role in the episode, becoming possessive of Gumball out of jealousy of Darwin. It isn't until near the episode's end that he is revealed to be robotic, instead of just a living creature that happens to resemble a toy.
- Big City Greens: In "Green Christmas" during the Triumphant Reprise of "The Best Part of Christmas", Tilly holds a robot pet that bears an uncanny resemblance to Furby.
- Bluey: In "Hide and Seek", Bluey finds her old Chattermax toy, which won't stop screeching and talking. The toy itself resembles a Furby with small wings and feathers above its eyes.
- The Simpsons: "Grift of the Magi" introduces Funzo, a Furby-like toy created by the in-universe Kid First Industries to become the hottest-selling kid's toy. As it turns out, the Funzos are Killer Robots that destroy other toys so that the Funzos will be the only toys left, and later try to attack the Simpsons.
- Sherlock Holmes in the 22nd Century: The "Blue Karbuncle" from the Christmas Episode is a hybrid of Furby and Tickle Me Elmo, with an attitude to match.
- Chuck E. Cheese's Holiday Party had a sketch called "The Durby", which is about a Furby-esque toy.
- The titular creature from the Creepypasta story Mr. Widemouth is noted by the main character as looking "kind of like a Furby", though the creature seems a bit annoyed by the comparison and brushes it off.