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Fanservice Model

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Just don't mind the pointy ears.

A Fashion Model wears clothes of every kind, from some showing barely any skin, to others with nothing more than a bikini or a lingerie. This kind of model specializes in the latter, being Best Known for the Fanservice. The Fanservice Model wears swimsuits, lingerie and also goes for the fetish crowd with fanservice-laiden costumes. Also can apply to those going nude, but not necessarily the Full-Frontal Assault. This could be in the form of Body Paint without wearing anything, or being covered just with Godiva Hair or Hand-or-Object Underwear sessions. This is an almost Always Female trope, but there are also examples of male Fanservice Models, mostly with well-marked shapes for women's (and some men's) magazines.

In Japan, to be specific, there's a name for this kind of model: gravure idols – girls (yes, this is an Always Female trope there) that specialize in sexually provocative/suggestive photography of the playful/innocent kind (as opposed to aggressive sexuality), though not to the point of posing nude; that is what "AV Idols"note  are for. Many popular female idols in Japan launched their careers by starting out as gravure idols, and some seiyuu and idol singers became or were gravure idols.


But, something that should be made clear: the Fanservice Model just makes provocative (or sometimes nude) photos but doesn't necessarily cross the line of sex or porn. However, as with everything, there are some exceptions, in which models started this way and later converted into pornstars, as well as pornstars that made Bleached Underpants sessions for some magazines during their porn careers or after retiring from them. Also some stars from various media (TV, movies, music, etc) made some casual sessions as Fanservice Models for some male (as well as female) magazines.

Sister Trope of Fashion Model. Compare Ms. Fanservice (and Mr. too), Lingerie Scene, Walking Swimsuit Scene, Shirtless Scene, Stripperiffic and Public Exposure. Contrast Costume Porn and Contractual Purity. Overlaps with Idol Singer, since some of them also are gravure idols; and Cosplay, depending of the kind of costume wearing (or almost not wearing), especially for private photosessions instead of crowded events. The Japanese Media Fictional Counterpart is the Ecchi genre.



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    Anime & Manga 

    Comic Books 
  • In an early X-Men arc the team has to go undercover in New York, and Jean Grey gets a job modelling swimsuits.
  • DC Comics:
    • For a time, Starfire had a career as a fashion model (using the Earth name Kory Anders). Considering that she displays the traits of Tamaran's highly sensuous culture (and even showing herself naked in A LOT of official DC stories), it's pretty obvious to say she fits this trope all over.
      • In one of the '80s comics, we actually get to see Starfire on a shoot for a thinly veiled comic book version of Guess jeans. Said shoot involves Starfire posing in said skin-tight jeans and nothing else in many more frames than is strictly necessary, and a lot of Toplessness from the Back.
    • As Starfire, another example is Jennifer Lynn-Hayden, daughter of Green Lantern Alan Scott, more known as Jade, who also was a model and a photographer. Like the Tamaran, she's an extroverted person who hasn't afraid to show her Impossible Hourglass Figure (as seen in most of her Jade costumes), so it's implied her model career also has a lot of fanservice photoshoots.
    • Another Green Lantern example with Arisia Rrab, who became a pin-up model for a short period of time, after she used her Green Lantern body to age herself and become an voluptuous young woman.

    Films — Live-Action 
  • Smarty: This 1934 film that is basically wall-to-wall Fanservice includes a scene where protagonist Joan Blondell goes to a lingerie store, and a series of models walk past her modeling various skimpy outfits.

    Live-Action TV 
  • Various chapters in Law & Order: Special Victims Unit are dedicated to these kind of models and how they're victims covered by their unit. An example is a 2016 chapter in which a fashion photographer is accused of raping a model during a shoot, but his much more successful older designer brother tries to make the case go away.
  • Amy Pond from Doctor Who was a fanservice model for a time before starting her adventures with The Doctor. But different from most of the characters on the list, she wore neither lingerie nor swimsuits, but Fanservice Costumes since she worked as a kissogram. By the time she saw the Doctor again after being a child, Amy was wearing a police officer costume.
  • In the season 4 of That '70s Show, Michael Kelso was called to be a male underwear model, who appeared in diverse magazines, being mocked by his friends and causing a new split with his then-girlfriend Jackie Burkhart, who always wanted to be a Fashion Model.

    Pro Wrestling 
  • This is the point of Las Reinas/Diosas/etc del Ring in CMLL, the Nitro Girls, the nWo Girls and all similar groups. They entertain audiences between falls, or commercial breaks as two out of three falls became less popular in all regions not following Mexico's lead. This type of group was almost killed off in the US when Vince Russo got the idea to put the models into WCW's wrestling ring, to predictably subpar results(a couple good wrestlers for a lot of reluctant ones stinking up the ring or ending up out of work with medical bills to pay). Mixed martial arts companies such as UCF kept the "sign girl" and "two piece dancer" tropes alive.
  • CSP/WWC used Dominican valets such as Amarillis, Destiny and Black Rose(who was actually a relatively well known Puerto Rican swimmer, dancer and body builder siding with Dominicans against her island) in this manner, and all but Rose faded into obscurity when WWC decided to push them as wrestlers(although that was the point with Amarillis, who was targeted by the jealous women's champion La Tigresa to keep Amarillis from taking her spot). Rose reveled in her fan service origins throughout her pro wrestling career and even served as The Face of a pole dancing class at one point with working for IWA PR.
  • FMW was accused of signing Megumi Kudo solely to sell modeling photo books after she flunked the All Japan Women's Pro-Wrestling dojo. However, Kudo at first rededicated herself to training and became a legend among women wrestles, then went on to sell modeling photo books.
  • Most women in ECW were valets who doubled as fan service models. The most obvious exceptions were Luna Vachon, The Prodigette and Jazz, while the most triumphant straight examples were Jasmin St. Claire, Kimona Wanalaya(who actually took a break from pro wrestling after being booed for refusing to "show her tits" to a crowd with children in it), Beulah McGillicutty, Francine, Dawn Marie and Tammy Lynn Sytch(who thought women shouldn't be wrestlers before changing her tune in WSU and ROH). As a rule most didn't wrestle, but every once and while there would be a CAT FIGHT!
    • Not to mention they have The '90s famous pornstar Jenna Jameson as model and even manager for some wrestlers.
  • Almost all (if not all) female wrestlers in WWF/WWE history, as well from other federations like WCW, made some fanservice sessions. The most escalated example is Chyna, who after retiring from wrestling, entered the XXX world as a pornstar. But she wasn't the only one or even the first: Tylene Buck (aka Major Gunns) preceded her, Candice Michelle proceeded her, Lizzy Borden was already involved with the porn industry when she tried her hand at pro wrestling. All of them also started with fanservice photosessions before their jump to porn.
  • Promoting Jaguar Yokota after she became too old for All Japan Women's 'retire at 25' policy was the main reason Yoshimoto Pro Wrestling j'd/JD STAR even existed as a promotion. So when she opted to rely less on the company and do more freelance work, the remaining staff were at a loss for what do. They decided training girls with model type good looks, and getting them acting jobs for mainstream crossover publicity was the way to go. This was dubbed The "athtress" program, and wasn't enough to save JD. It did inspire World Wonder Ring STARDOM to train established models though.
  • Jim Ross, drawing on his WWF/E work for relevance to this trope, is well known for his preference for collegian athletes when scouting for pro wrestlers, unless it's women wrestlers, which causes him to look for fitness models. When Ross lost his job as head of talent relations, the fitness part was dropped from company recruitment, leading to a lot of underwear and swimsuit models being instructed at OVW, Deep South and the FCW revival. The glut of underwear models WWE clearly cared most about the looks of actually lead to WWE dropping its women's wrestling division for the better part of a year rather than subject its fans to bad matches, but WWE discovered an initial ratings bolster when they put all the pretty women in a reality show style fan service segment called "the diva search"(key word being "initial", which is why they settled on bad matches later on, and eventually went back to scouting wrestlers and athletes).
  • Kanako Urai, most known as Kana and Asuka. Apart from being a professional wrestler, she's also a gravure idol among other things. She's released a series of photo sets with her Triple Tails cohorts Mio and Io Shirai, a "sexier" alternative to Apple Tale of Arch-Nemesis Syuri Kondo, who did music albums and concerts instead.
  • Early TNA had rookie wrestler Lollipop and valet April Pennington as dancers in cages. Being a Russo booked company, they soon ended up in an in ring feud with Bitch Slap, a stable made of more experienced wrestlers, and everyone involved ended up going nowhere before being released from the company as TNA went PG on Fox Sports Net. Bitch slap member Traci Brooks did ironically stick around long enough for TNA to promote her in a playboy magazine photo shoot, but Brooks got knocked off for cartoon character Marge Simpson. The company's most successful example was Gail Kim, most likely because she did her best known photo poses independent of TNA, so no one associated with it could screw things up.(Angelina Love also did an independent project modeling shoes and her bare feet)
  • La Morena had a Playboy Bunny gimmick, but since WWC, IWA PR and The World Wrestling League weren't willing to go that far, most of her non wrestling work was merely suggestive, making her qualify for this trope.
  • Despite the criticism she had in her time, gravure idol Yuzuki Aikawa became a wrestler in World Wonder Ring STARDOM, thus inverting the trope. Aikawa's heat, and success despite it, allowed many other models to slip into STARDOM virtually undetected, although only Mayu Iwatani was even close to being as successful in the ring as Aikawa. Undaunted, STARDOM opted to just have the more traditional athletes pose for photos with Aikawa and Iwatani anyway. Contemporary Western examples are Kelly Kelly, also a Fanservice Model that became a wrestler for WWE brands, Reby Sky, a glamour model who entered into feuds with body builder Jayme Jameson, and Wrestling Monster Jessicka Havok, the latter of whom believed Sky's "smut" was a hindrance to a promotion Havok actually cared about.

    Video Games 

    Visual Novels 
  • Soni Comi:
    • Super Sonico, nitro+'s Mascot, between the many things she does, is also a gravure idol, possibly the main reason of her success between Japanese Media fans.
    • Extra addition for cosplayer and fanservice model Jessica Nigri, who also made Sonico's English dub for the game and anime appearances, as well being the official Nitro+'s Sonico cosplayer for the USA.
    • One of Sonicomi characters, Lumie, was a former gravure model who left the business to become an Idol Singer as Sonico. She comes back as gravure idol in one route.

    Web Comics 
  • Sandra on the Rocks is a very Fanservice-laden webcomic that takes place in the fashion industry, with the characters mostly wearing these kind of outfits as part of their job. The protagonist, Sandra, is initially shy to wear them, but she eventually gets used to them.
  • Funny Animal Hunter from Furry Experience is a Mr. Fanservice model in Furry Valley U's figure drawing class. Poor introvert Catherine can barely look at his naked self while sketching his poses, and even her brash roommate Rhonda had to bail on one class because Hunter "was ... well ... hot."

    Real Life 
  • Cosplay
    • Some famous worldwide Cosplay stars overlap their career as cosplayers serving as fanservice models, mostly for lingerie and swimsuit sessions for magazines as well for their own portfolios. Some of the most known cosplayers that are or were fanservice models are Francesca Dani, Jessica Nigri (who also does voice acting and dubbing), Yaya Han, Marie-Claude Bourbonnais (who also does full nudity sessions), Jannet "Incosplay" Vinogradova, Octokuro, and Stella Chuu.
    • Also, for male counterparts, there're cosplayers like Leon Chiro, Dan Ballestero and Elffi who also performed fanservice photosessions as well.
    • A notable case in Japan is Miss Hannah Minx, an American YouTube personality that lived in Japan and taught Japanese as well as shown things from Japan, but that didn't matter because male fans often saw another "pair" of things. She was also known for being a strange case of gravure idol, having her own Cosplay session even recorded in video.
  • Gravure idols
    • The gravure idol scene is full of names fans should know: Risa Yoshiki, Reon Kadena (who actually did nude sessions too), Leah Dizon, Ai Shinozaki, Yumi Kobayashi, Mikie Hara, Nana Ozaki, Aki Hoshino and Ayaka Komatsu. Just to name a few of them.
    • Sometimes, other famous women had their time as gravure idols without leaving their actual careers. Ayumi Hamasaki is the prime example of this.
    • Also, there're some famous Seiyuus that made a parallel career as gravure idols. To catch some famous names in the industry, see this 2009 discussion here on TV Tropes.
  • A Rare Male Example of pornstars making Bleached Underpants photosessions is Shimiken, a male AV idol considered to be "The King of Porn" in his native Japan. Apart from making XXX movies, he also makes fashion photosessions and was even part of a live-action webseries (Dorama) of a Boy Band directed towards the female public.
  • Some famous worldwide Product Placement beauty contests that are all about this trope are Miss Hawaiian Tropic and Miss Reef, both made in Summer and starring girls with nothing but a bikini and a t-shirt.
  • Lads', Lads, or Laddie mags (magazines) (known exclusively as men's magazines in English-speaking North America) contain non-nude photography (or bare-breasted photography in the case of some British "lads' mags"), women accompanied by articles about the woman that is pictured (usually models or actresses); consumer stories about cars, tools, toys, music, TV and film, sports, foods, alcoholic beverages; or "guy tales" of sexual encounters. Some famous worldwide lads' mags are FHM, GQ and Maxim.
    • One of the precursors of these kinds of magazines is The '90s' British magazine Loaded.
    • In their beginnings, the Playboy magazine was like this, and over time, going Up to Eleven in terms of mature content. It is considered a straight-up Porn version of lads' magazines.
  • Model Kelly Brook started acquiring a fan club when she was relatively unknown, doing otherwise anonymous shoots for clothing and underwear — especially underwear — directed at more mature ladies. This interest from a Periphery Demographic which was definitely not the one the advertisers had in mind, which was highly unlikely to buy the product, was what propelled Kelly into the new arena of being not only a model but also an occassional actress and TV presenter.
  • Crowdfunding website Patreon is a place in which artists can post some of their art and with a monthly pay, they can make works exclusive to those who have funded them. Over time, the website has also slowly become a platform for girls (mostly cosplayers) to show their works, as well more fanservice-y/erotic photoshoots (with a few revealing cosplays as well with lingerie), bordering on softcore porn. Other funding sites like Ko-fi also works for fanservice models as an alternative to Patreon.


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