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Episode Tagline

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"Yeah, we know, keep an open mind!"
Brother Bear and Sister Bear getting bored of this episode's tagline, The Berenstain Bears, "Too Much Car Trip"

We all know that a Catchphrase is something one character says a lot and you might also know about the Share Phrase (which is when multiple characters share the same catchphrase) and Arc Words (a mysterious phrase that's repeated). Most of these cover the whole work or at least a big chunk of it, but this is a repeated line (could be a Catchphrase, Share Phrase, Arc Words, or a combination) that only lasts one episode/book/etc.


This could be played as an episode-specific Running Gag, to highlight the moral of the episode, because a character wants to do something and keeps mentioning it, or because of a one-shot character with a catchphrase or who causes others to say something. Sometimes it might be a question that the character keeps asking because they never get an answer.

If Played for Laughs, someone might say, "Why do you/does everyone keep saying that?!", get bored of people say it, or become able to finish their sentence, or a combination, or it might end with several characters saying it in unison or one character shouting it. People will often remember the episode as "The one where they say, 'XYZ'." It might also be played for a mystery of why people keep saying it. Compare Tagline.



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    Asian Animation 
  • The Simple Samosa episode "Chhote Rajaji" features its own title as one. The words are shouted by the various inhabitants of Chatpata Nagar as they contract and suffer great pain from a spiciness epidemic spreading across the town.

    Comic Books 
  • The Asterix book Asterix the Legionary features an Egyptian guy named Ptennisnet who says in his language (rendered as hieroglyphs), "Old hairy [rhyming body part]" as a response to questions.

    Fan Works 
  • Scootertrix the Abridged: In Episode 16, the cast gets obsessed with a movie that just came out, The Snack. Conversations between ponies who've already seen the movie invariably degenerate into them just shouting "The Snack!" back and forth.


    Live-Action TV 

    Puppet Shows 
  • Sesame Street:
    • In one episode, Baby Bear keeps saying the title of his story, "The three bears in outer space" with an inexplicable echo on that last word which disappears at the end.
    • In the episode where Gabi gets the flu on her birthday, everyone tells her, "It's OK to be sad if you're sick on your birthday" to the point where she gets, well, sick of it.
    • One episode involves trying to find out why Natasha keeps saying, "Hoongie". It turns out that's what she calls her doll.
    • Every episode has a "word of the day".

    Web Animation 
  • In TheOdd1sOut, the video "Boy, Were They Wrong!" is about James pointing out historical inaccuracies and noting, "Boy, were they wrong!".
    James: And yes, I am gonna say that every time.

    Western Animation 
  • The Arthur episode "D.W. and Dr. Whosit" has a lot of people quote the line from the Show Within a Show parody of Doctor Who: "Egad! The doctor has flibbered!".
  • The Berenstain Bears:
    • Just like the book, in "Go to the Doctor", Papa Bear says, "I never get sick" only to get sick anyway.
    • In "The New Neighbours", Mama Bear repeatedly tells her husband and cubs that "the best way to have a good neighbour is to be a good neighbour."
    • In one episode, both parents tell their cubs to "instead of spending today wishing it was yesterday, go out and see what today has to offer."
    • In "Too Much Car Trip", Mama Bear keeps saying, "Keep an open mind" to the point where the cubs get bored of it.
    • In "The Hiccup Cure", the opening rhyme (when eating your food remember to chew; it's not just good manners, it's healthy for you) becomes the Episode Tagline, with everyone saying it to Papa Bear.
  • In the Blue's Clues episode "The Baby's Here", Steve says the title several times.
  • The Caillou episode "Caillou's Cross Word" is all about the word "stupid" and how it's not a nice way to describe someone.
  • Every episode of Daniel Tiger's Neighborhood had the first line of the episode's song as the tagline said by everyone when invoking the episode's moral.
  • In an episode of Dora the Explorer, Boots keeps mentioning that he'll be getting his "first hit ever" at baseball.
  • DuckTales (1987): The sentence "Real heroes just do their jobs!" appears multiple times in "Where No Duck Has Gone Before".
  • Franklin: One episode involves Franklin and Harriet learning that saying the word "stupid" is impolite— apparently, even when not talking about people (e.g. "Stupid pencil!").
  • In the Henry Hugglemonster episode "Huggle Whaa?", some kids have fun chanting this made up word that sounds like "hugga" followed by Blowing a Raspberry, without realising that it's actually profane.
  • In the Let's Go Luna! episode "Honey in Paris", the kids and Luna hear Carmen's pet hamster Honey constantly repeating the French phrase "mon amour" ("my love") and follow her around to learn more about "him", thinking the phrase is the name of a person.
  • The Loud House:
    • In "Lincoln Loud: Girl Guru", Lincoln and his best friend Clyde say, "How hard could it be?" several times before realising that it can actually be pretty hard.
    • In "Not a Loud", Lincoln and Clyde say, "Field test!" before testing to see if Lincoln has strange powers or was swapped at birth.
    • In "Potty Mouth", Lily keeps saying, "Dannit" which is thought to be a mispronunciation of "Dammit". It turns out to actually be a mispronunciation of "Doughnut".
    • In "Racing Hearts", whenever Luna or Sam fails at something she's not interested in, she describes it as "not really my thing".
    • In "Attention Deficit", both the Loud parents and Clyde's dads tell the Loud children to wait for specifically five minutes several times.
    • In "Linc or Swim", whenever the Loud family gets banned from the pool, someone says, "Loud family, out!" to which they reply, "We were just having fun", to which the person replies, "[Infraction] is/are not fun!". The phrase "fecal incident" (referring to Lily pooping in the pool) is also used several times.
    • In "Washed Up", the Loud family is marooned on an uninhabited island and they frequently say, "Louds never quit!". This is relatively true, since the Loud family has displayed Determinator tendencies in past episodes.
  • Milly, Molly:
    • "Monday", which deals with how the girls met, has everyone say "It's surprising how a cat can fill its day", which accumulates with the girls' cats having kittens together.
    • "Ride to School Day" has Mr. Limpy keep repeating "Believe in yourself", the episode's moral.
  • My Little Pony: Friendship Is Magic: In "A Flurry of Emotions", Twilight keeps talking about how she'll be the "best aunt ever" when babysitting her baby niece.
  • In Nina Needs to Go!, the episode "Mall" has Nina say, "Can't wait!" so much that some viewers have mistaken it as her catchphrase.
  • Peg + Cat: In "The Mega Mall Problem", Peg keeps talking about how if she's late to the dance, she'll "never be able to do this!" followed by doing a little dance.
  • In the Postman Pat episode "A Spotty Situation", the townspeople get chicken pox one by one and Pat tells them "Don't forget to gargle", repeating what one girl told him earlier. At the end, they all gargle, so loudly that they can be heard from the street.
  • A Pup Named Scooby-Doo: In the episode "Scooby Dude", Scooby's catchphrase becomes "Drugs?! Yuck! P'tooey!".
  • Rolie Polie Olie: The episode "Dingliedangliedoodle" is about Zowie (pronounced 'Zoe') saying, "Dingliedangliedoodle" after hearing her dad say it, but being told to stop because apparently it's a cuss word.
  • In Rugrats: The episode "Grandpa's Bad Bug" has Stu say: "If a promise you don't keep, it will haunt you in your sleep, and as you lie beneath your quilt, you'll have a conscience full of guilt." and then repeat it several times in Grandpa Lou's imagination because Grandpa Lou broke his promise to not stay up late.
  • The Teen Titans Go! episode "Waffles" involves saying the word 'waffles' over and over as part of a competition to see who can go the longest saying only the word 'waffles'.
  • In the What's with Andy? episode "Busting", Andy says a rhyme, "Hold it in, do a dance, that's the way to keep dry pants" over and over because he needs to pee.


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