Stay on a News Broadcast long enough in a given market, and you'll probably pick up this idea that you're a celebrity.
This phenomenon leads to newsreaders believing that...
- their opinions have value;
- the public is really interested in them and wants to hear them talk;
- they are Community Leaders.
In the best case, this may result only in increased chatter between newsreaders during the News. However, this can also lead to newsreaders gaining local talk shows, movie critique shows, or opinion segments. These last as long as it takes the station to discover how bad an idea that was. At its greatest extreme, this can lead to forays into local politics, which are beyond the scope of this Wiki.
- Anchorman: The Legend of Ron Burgundy: The title character is supposed to be a big deal; people know him.
- Groundhog Day: An arrogant and smarmy weatherman for a local TV news station in Pittsburgh, Phil Connors before he matures.
Phil (opening lines): Somebody asked me today, "Phil, if you could be anywhere in the world, where would you like to be?" And I said to him, "Prob'ly right here-Elko, Nevada, our nation's high at 79 today." Out in California, they're gonna have some warm weather tomorrow, gang wars, and some *very* overpriced real estate. Up in the Pacific Northwest, as you can see, they're gonna have some very, very tall trees.Rita: ...there are no little stories, Phil. Only little reporters with big egos who think they're too good for the job they have to do.
- Die Hard establishes Richard "Dick" Thornburg as this with his very first line:
Dick: (into phone) — of course I can get us a table, Wolfgang and me, we're like that. I interviewed him...hold on, babe...
- Frasier Crane of Frasier actually is something of local celebrity for his popular radio show, but that's it; he takes it as much more than that and Hilarity Ensues, except when an aesop comes along to teach him humility.
- Parks and Recreation:
- Perd Hapley is generally one of the more pleasant media personalities in town... and then managed to get a judge show.
- Joan Calamezzo even moreso - she's the host of the local talk show Pawnee Today, and acts like she's Oprah.
- Kent Brockman on The Simpsons is a merciless parody of this.
- Tom Tucker on Family Guy is incredibly pompous with an over-inflated ego from his job as the anchor on the local nightly news.
- In "Dan Vs. Traffic", Dan butts heads with an obnoxious traffic reporter, Helicopter Hal.
Elise: Dan, land the helicopter and let the minor celebrity go.Hal: Minor celebrity?!Dan: You really didn't know, did you?
- The usual real-life example on a national scale are all the shows on Sunday mornings on American networks which consist of journalists trying to all demonstrate how smart and knowledgeable they are. Unfortunately many have lasted decades, possibly because it being Sunday morning it's not as if there's a lot of competition in the timeslots.
- These shows run for three reasons: to give politicians a national audience to pontificate to so they can prove to their constituents that they actually matter; to satisfy stations' license requirements for a certain amount of "public service" broadcasting every week; and because they're so ridiculously cheap to produce that they're invariably profitable. Their viewers also skew towards the "very, very rich and very, very connected" demographic - so much so that some networks charge more per minute to advertise on these shows than for the Saturday morning cartoons, which have ten times the viewers. They get it, too.
- This is not limited to "hard news"; ESPN's long running "The Sports Reporters" is the ur-example of sports' answer to those news shows.
- On British TV, when ITV was regionalised, the local stations' news anchors genuinely were big local stars. This was not so marked in the BBC regions: these were staffed by ambitious newbies trying to get noticed and break into the big time in London, usually paired with cynical elders who had worked out that the BBC only recruited its national stars in the South-East, and the further away you were from London, the more you could forget it. But ITV's local stars, like Bob Greaves in Manchester and Richard Whiteley in Leeds, were big names.note Their day is now over since ITV de-regionalised.