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Copycat Cover

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Covers Always Lie taken up by marketing. Copycat Covers tend to naturally occur during the release of more popular and better movies and games, and their aesthetic similarity seems intended to confuse less observant customers. This is especially common with stories that were originally in the public domain (Disney is a major victim of this) but might also be done retroactively long after the knockoff's release.

Copycat covers can usually be spied out by being much lower quality and suspiciously lower in price.

A tactic often employed by The Mockbuster. See also Trend Covers.


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  • Pirates XXX was make to bank on the success of Pirates of the Caribbean, by appealing to the crowd who would have liked the Disney movies if not for the fact that you couldn't really masturbate to them (unless your tastes were really weird). Then it gets weird — the director was so proud of his porno that he made an R-rated, sex-free version for public viewing.
    • Flesh Gordon, similarly, started as a porn knockoff of Flash Gordon, but the director was so proud of the special effects that he cut it down to an R and released it in theaters.
  • In the US, a studio called The Asylum is notorious for releasing mockbusters that shamelessly rip off not only the movies themselves, but their posters as well.
    • They've been hit with a hefty lawsuit from Fox over The Day the Earth Stopped. It doesn't help that both titles translate the same way in French.
  • Batman: The Movie received a DVD cover that looked extremely similar to the Batman cover, only with a red Batman logo instead of a yellow one. There's also another one that looks similar to the poster for The Dark Knight, which doesn't exactly fit the 1966 film's tone.
  • Basic Instinct was ripped off by Betrayed, which has also been described as "Basic Instinct without sex".
  • The cover of the Strangers with Candy movie is a sleazy parody of the cover of Mean Girls. Justified, as the movie (and the show it's based on) is a darkly comic parody of teen dramas and after-school specials.
  • Hilariously, the newest DVD releases of Near Dark model their covers after the Twilight films. Considering Near Dark features the more archetypal scary, violent, and unsexy vampires, Twifans could be in for quite a show if they picked this one up.
  • The thriller Summer's Blood, starring Ashley Greene as a woman being stalked by a family of serial killers, had an alternate poster designed to cash in on the fact that Greene played Alice in Twilight. It even received a Copycat Title in the form of Summer's Moon. Compare the original poster to the (pun intended) revamped one. Probably the most interesting part of the change was that the original tagline, "Abducted by a twisted family, will she become one of them to survive?" was cut down to just "Will she become one of them to survive?" The removal of the context, combined with the new title, the change of the background from day to night, the reference to Twilight, and the already-existing blood around the character's mouth, seems designed to make viewers think that the movie will be about the girl deciding whether to become a vampire, as opposed to a serial killer!
  • Tyler Perry's films:
    • This poster for I Can Do Bad All by Myself was pretty obviously modeled on the one for Straw Dogs. This was probably an homage that people were meant to notice, though.
    • Likewise, Boo! A Madea Halloween had a whole slew of posters designed to homage classic horror films, such as Halloween, The Exorcist, and The Texas Chainsaw Massacre. Again, this was fully intentional.
  • Similarly to the above, the B-grade zombie film Zombeavers released a set of posters parodying those for American Hustle, Her, and Gravity, all with self-deprecating quotes from critics attached.
  • A recent DVD release of The Adventures of Sherlock Holmes (1939) featuring Basil Rathbone features a cover design that is a blatant attempt to cash in on the Robert Downey, Jr. films.
  • The VHS cover for The Eerie Midnight Horror Show is ridiculously similar to The Rocky Horror Picture Show, down to the title (the movie itself is a ripoff of The Exorcist). The Cinema Snob even expressed disgust at seeing that the DVD one is nowhere as Narmy.
  • The Marriage Chronicles is obviously meant to be styled after the Love Actually cover.
  • Under homages, Mystery Date's DVD release got a cover reminiscent of an Alfred Hitchcock thriller such as North By North West.
  • One cover for The Roommate is suspiciously similar to that of Panic Room.
  • The covers for the 2015 straight-to-video film God of Thunder (a.k.a. Dark Universe). The former poster is a straight ripoff of Thor, while for the latter, just exchange the man and woman on the cover for Channing Tatum and Mila Kunis and it's basically the cover for Jupiter Ascending.
  • Deliberately invoked with the poster of American Reunion which mimics the poster of the original American Pie film by placing everybody in their original positions as a nice tribute.
  • The cover of an edition of the horror movie Housebound, which was originally released with this poster, has a new image that obviously channels The Cabin in the Woods with a similar white background, font, image of a warped house, etc. Also, The poster for the 2015 film Shut In shares many of the same similarities to the Cabin in the Woods poster.
  • The film Waste Land has a poster that seems based on that of Sin City, with the same font, font color and similar coloring scheme, and the characters are even posing in a way similar to those of Sin City.

  • Nabisco's healthier Snackwells line of products came out with green labeling. Shortly thereafter, other companies started mimicked the packaging for their healthier offerings. Fast forward ten years, and now it's considered the standard identification for a lower fat, lower sugar, lower sodium food alternative.
  • The packaging for artificial sweeteners plays follow-the-leader with the first product to reach the market. Saccharine is always in pink packages (like Sweet'n'Low), aspartame is blue (like Equal), and sucralose is yellow (like Splenda).
  • There are two kinds of store-brand cereals in the US: those that use similarly themed but distinct mascots, which can taste as good as or even better than the premium brands, like Malt-O-Meal... and those that don't even try to hide what they're copying, and whose taste match those efforts, like Super Value Plus.
    • Or "Cheery Oats," which are virtually identical to the more popular Cheerios. Given that Cheerios are also made from oats, it's difficult to tell why there hasn't been a lawsuit.
  • Decaf coffee carafes in restaurants tend to have orange handles. This is because Sanka, a once-dominant brand of decaffeinated coffee, used orange on its labels and its carafes. Although Sanka is almost a forgotten memory (at least in restaurants,) the mighty orange handle soldiers on.
  • Crisps (potato chips) in the UK are generally colour-coded by flavour: red is Ready Salted, green is Cheese & Onion, blue is Salt & Vinegar, pink is Prawn Cocktail, brown is Barbecue Beef (or similar).
    • Except for Walkers - the dominant brand - who switch green and blue...

  • This is standard industry procedure with books. Whenever a movie or TV adaptation of a book comes out (or of a book on the same topic, or a completely unrelated topic by the same author), a new edition of the book will almost always be printed with a Copycat Cover and a blurb on it somewhere hawking the movie or show.
  • An example that's laced with Hypocritical Humor: Nancy Stouffer, of The Legend of Rah and the Muggles infamy, claimed that the name and likeness of Harry Potter were ripped off from her character "Larry Potter" (whose last name was added later to bolster the evidence for suing J.K. Rowling for plagiarism, as Rowling's lawyers discovered), and re-released the books with the title Uncanny Valley resident on covers so blatantly ripped off from the Bloomsbury editions of the Harry Potter novels that they have to be seen to be believed.
  • Pretty much every vampire book published in the last five years has a cover that looks exactly like Twilight. Even classic romance stories like Romeo and Juliet, Wuthering Heights and Pride and Prejudice have appeared with Twilight-inspired covers at some bookstores.
    • Canadian bookstore chains Indigo, Coles, and Chapters (all owned by Indigo Books & Music Inc.) even displayed the Twilight-ified classics together during the marketing for Breaking Dawn.
  • Probably to indicate shared elements (a humorous take on a British empire), the Space Captain Smith novels have similar covers to the British Flashman covers.
  • Odd example in which the two books have the same title and the copied book is fairly obscure. The Big Con is a book about con artists that inspired The Sting and has a reissue cover that looks like this. The Big Con is also the title of a work attacking conservative economic philosophies, which has used this cover and later this one.
  • The Quantum Thief, a post-Singularity Space Opera, was first published in England and was given this cover for the United States printing, which is very similar in font and design to the covers for books in the Culture series: compare.
  • Thanks to the huge boost in popularity Game of Thrones has given to his writing, George R.R. Martin's humorous science fiction novel Tuf Voyaging was reissued, and one of its covers definitely plays off of the Medieval Fantasy setting of A Song of Ice and Fire.
  • The cover of at least one edition of "Divergent" has a burning brooch (that looks suspiciously like the mockingjay pin from "The Hunger Games" set against a dark background. Sure, the series starts with a 16 year old girl facing a traumatically special day in her life, and it's told in first person but... erm... "The Hunger Games" it ain't.
  • The 1985 speculative-future-science book Life Off Earth had nothing to do with the Life series of wildlife documentaries by David Attenborough beyond the similarity of the title to Life On Earth ... and a cover that deliberately mimics the book adaptation of the series, only with the tree frog turned into an alien.

    Live Action TV 
  • Some copies of the History Channel's The 300 Spartans have been modified to look like the cover of 300 soon after the DVD release. The resemblance continues in the documentary itself, sepia-tones and all. Only perhaps more historically accurate.
  • The title card for the MTV reality show 16 and Pregnant rips off Juno.

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    Web Original 

    Western Animation 
  • Pretty much every Disney movie ripoff has one of these.
  • A German company named Dingo Pictures makes these regularly, with badly animated knockoffs of Disney stories and even character designs. A good number of these were released as PlayStation 2 games minigame collections by the infamous Phoenix Games.
  • Goodtimes Video does this against any entry in the Disney Animated Canon based on a Public-Domain Character.
  • The posters and DVD covers for the Jimmy Neutron and Hey Arnold! movies both show the same basic art of the protagonist and his friends in the foreground with the film's villain as an Evil Overlooker, with the only major difference being that Jimmy holds a weapon and Arnold doesn't. This was made especially evident when the movies' DVDs were reissued together as a Double Feature DVD release.
  • This is, of course, a poster for Brave. This is the cover to the direct-to-DVD cartoon Braver. Note that the actual cartoon is traditional cel-animation, the lead character wears a pink dress, and she isn't even a redhead, she's blonde. The film was originally released six years earlier as A Fairy Tale Christmas, and this cover gives a better idea of what it's actually like.
  • Avengers, Assemble! has a DVD cover that blatantly duplicates the movie poster of The Avengers.

  • Any number of Chinese cars; Shuanghuan CEO (BMW X5), Great Wall Florid (Scion xA with Toyota Yaris nose), Huo Yun Electromobile (Smart Fortwo), FAW F5 (Volkswagen Jetta) and so on. This doesn't count licensed clones and rebadged cars (Daewoo Lacetti/Chevrolet Optra, or Pontiac GTO and Vauxhall (Holden) Monaro), which are a different matter entirely and a long tradition in the auto industry.
    • A more crude example of the above was seen in a southern Chinese town: an early-model Mazda MX-5 from which all Mazda decals and identifying marks had been carefully removed and replaced with appropriately-located BMW symbols.
  • A sleazy practice among a number of less-reputable for-profit colleges is to rip off the name of a far more respected school in order to trick incoming students into thinking they're affiliated with them. At least one college recruiting envelope said [In large bold print] "Northwestern College of Law" [in small print] "of Lewis & Clark College." There's also a "Berkeley College" that likes to advertise in the New York Tri-State area. More often than not, any degrees offered by these schools are likely to be A Degree in Useless due to the lack of accreditation. Given that for-profit colleges are a major driving force behind the student loan crisis (a massively disproportionate share of American college students with student loan debt got it by attending a for-profit school), these tactics are especially predatory here.
  • Private Eye has a column about examples of this trope with book covers. One of the most popular covers appears to be a man in a dark coat striding dramatically away from the viewer into a winter scene.
  • Instant Immersion, a language-learning software that apes Rosetta Stone's yellow packaging. It's significantly cheaper; however, the contents are... considerably cheaper.

Alternative Title(s): Cuckoo Case