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Bitch in Sheep's Clothing

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"Look like the innocent flower, but be the serpent under it."
Lady Macbeth, Macbeth Act 1 Scene 5.

You meet someone you think is a really Nice Guy/Girl, or perhaps you meet a favorite celebrity for the first time, thinking that they'll be just as warm-hearted and cool as they are on camera. However, something happens to show their true colors, revealing an immature brat, total Jerkass, or even outright villain.

Congratulations. You've just met the Bitch in Sheep's Clothing — the polar opposite of Hidden Heart of Gold.

The Wounded Gazelle Gambit is a favorite tactic of this sort of antagonist, and if they are genuinely evil, expect them to be a Villain with Good Publicity. Can also possibly overlap with Alpha Bitch, or more especially Rich Bitch.

It's also worth mentioning that this trope isn't exclusive to female characters. The title is a play on "A Wolf in Sheep's Clothing," and can apply to any gender. All it requires is a person appears to be nice but is actually cruel and/or manipulative.


In romance plots, the Bitch in Sheep's Clothing is usually trying to date, dating, or about to marry another character, and is hiding their true colors. Occasionally, the Bitch in Sheep's Clothing genuinely was a nice person... but suffered sudden Character Derailment in order to remove their status as a love interest for another character. In any case, expect them to make an Engineered Public Confession in one form or another.

In some cases, however, a Bitch in Sheep's Clothing can be sympathetic. Many lighter cases involve a scenario in which a fairly flawed yet well-intentioned character makes themselves out to be more benevolent than they really are (especially if they have a high opinion of themselves). More often than not, this charade falls apart and their true persona blasts out, usually in an extreme manner that makes them look even worse than they usually are. In some cases, a Bitch in Sheep's Clothing can lean more towards Jerk with a Heart of Gold if they aren't too busy hiding their unpleasant qualities with an over-enacted facade, instead of showing their genuine (and usually resented) redeeming aspects. Maybe someone will seem like this, then you realize they are just a Lovable Alpha Bitch or a type B Tsundere.


See also: Devil in Plain Sight, Villain with Good Publicity, Warts and All and False Innocence Trick. The Fake Cutie is a subtrope where the (usually young) bitch tries to invoke cuteness or childlike innocence. The Troublemaking New Pet is a related trope where someone takes in a new pet, only to learn that the pet is a huge troublemaker or outright evil and gets rid of it afterward once discovered. A Romantic False Lead is often like this. The Enfant Terrible is also a related trope (possibly the Annoying Younger Sibling with Sibling Rivalry from Hell). For a version specifically concerning actors and actresses, see Nice Character, Mean Actor. For a more extreme version of this trope, see Bait the Dog, where the 'bitch', oddly enough, likes to Kick the Dog.

Not to be confused either with Affably Evil or Beware the Nice Ones, where the person is genuinely nice rather than just putting up a facade. If a villain is a Bitch in Sheep's Clothing, then they're Faux Affably Evil. Contrast With Took a Level in Jerkass, where the character was genuinely nice and became... well a Jerkass. Also compare and contrast Jerk with a Heart of Jerk. Compare Jerkass to One if they are nice to everyone but horrible to one particular person.

Contrast Bitch Alert for a bitch who lets everyone knows that she's one, Sheep in Sheep's Clothing for a character believed to be a Bitch in Sheep's Clothing but turns out not to be, and Jerk with a Heart of Gold, for someone who comes across as a jerk but turns out to be a good person deep down. A subtrope of A Wolf in Sheep's Clothing and a supertrope to Jerkass at Your Discretion.


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  • Assassination Classroom:
    • Irina Jelavic, hired as the Language Arts teacher of Class 3-E, weaponizes this trope: she was the first of many freelance assassins that the government hired to kill Koro-sensei, a prodigious and well-endowed young woman who used her mastery of charm and language to seduce and kill her targets. She mellows out rather quickly, but she still leaves such a strong bad first impression that the class calls her Bitch-sensei (or Professor Bitch) for the entire series.
    • Akira Takaoka of the Ministry of Defense Special Forces. The Five-Second Foreshadowing Wham Shot in "Talent Time" sums up this example perfectly. In a picture of an old deployment, Takaoka is standing behind four muscular young shirtless men in camo pants, ruffling the hair of one and his other arm slung over another's shoulder, a wide grin on his face and embarrassed, sheepish smiles on the faces of the cadets. The next picture shows Takaoka hugging the same two men to his chest with the same wide grin and the four cadets facing away from the camera...showing off the bloody scars all over their backs and their wrists bound behind them. And looking closely, you can see blood on Takaoka's knuckles as well. Wears the mask of a jolly Team Dad while being a Drill Sergeant Nasty who truthfully only cares about himself.
    Takaoka: There are two essential ingredients needed to earn loyalty of your students. Affection and fear.
  • Claymore: Priscilla was once a sweet little girl until she became a monster.
  • Sword Art Online:
    • Sugou Nobuyuki, the Arc Villain of the Fairy Dance arc; Asuna's father Shouzou viewed him as a friendly, bright prodigy, to the extent that he set up an Arranged Marriage between him and Asuna and intended for him to inherit his company, RECT Inc. In reality, Sugou is a Corrupt Corporate Executive and a Stalker with a Crush towards Asuna who not only trapped 300 SAO survivors, including Asuna herself, in ALO in order to conduct inhumane Mind Control experiments on them, but also planned to brainwash and rape Asuna and take control of the company. After Kirito defeats him, the sheep's clothing is flung off, and Sugou is arrested and incarcerated.
    • Kyouji Shinkawa seems quite friendly and supportive of Shino and attempts to be there for her while she's trying to get over her past. Then he reveals his motives to her, and attempts to rape her, along with trying to kill her almost entirely out of the blue after seeing how she seems to be more interested in Kirito than him. Not only that, but it turns out he was in on the Death Gun plot. This is potentially foreshadowed earlier in the arc. When Shino first starts to become more assertive in the real world thanks to Kirito's influence, he starts acting slightly creepy. Most people would be happy that their best friend is becoming more capable and seemingly better able to take care of themselves. Kyouji instead wraps her into a hug and begs her to stop being assertive and angry and go back to her normal calm self so that he can protect her.
  • Inaho Hitomebore from Master Of Mosquiton 99. To the school, she's the most exalted student; to those unfortunate enough to travel with her, she is a miser who uses her friends as tools and makes the guy who loves her do stupid and humiliating things while she ignores his pleas and thinks of riches.
  • Pokémon has a few examples:
    • One episode during the Johto saga had a Teddiursa who used its cuteness to steal and fool people. When it ran into Ash's group, it stole their food and framed Ash's Chikorita and Totodile for what it did, and Misty was easily tricked. However, they eventually find out the truth, and when its cute charade fails to work on them again, it quickly drops the "sheep's clothing" part and just keeps on eating the food that it stole from the gang in defiance.
    • An earlier episode, "The School of Hard Knocks," had Giselle, a student at Pokémon Tech who bullied the younger students under the guise of tutoring, who effortlessly beat Misty in a Pokémon fight and dismissed Ash's statement that trainers have to be friends with their Pokémon, even mocking Ash's Pikachu. Ash, of course, puts her in her place by beating her with said Pikachu.
    • In the episode "Ghoul Daze", a seemingly friendly ghost girl mind-controls Conway and almost tricks him into falling off a cliff. Thankfully, it doesn't work because he's saved by a Dusknoir.
    • Iris's Emolga, as the viewers undoubtedly realized from the moment she was introduced. She'd better watch out, 'cause Snivy don't take no shit.
    • Pokémon: Mewtwo Returns: Domino initially appears to be a cute and slightly ditzy college student and assistant to Cullen Calix, but soon reveals herself to be an elite agent of Team Rocket working directly under Giovanni himself, and the second-in-command in his plan to recapture Mewtwo.
  • In Blue Exorcist, Yukio Okumura is a calm, intelligent, and very polite young man. On the surface. Beneath that facade is a frustrated and surprisingly quick to anger Jerk with a Heart of Gold. He only ever lets those very close to him ever see that side, however (specifically, his twin brother Rin and Shura, who he grew up training alongside under his father.) And there is even a layer beneath THAT, of a rather unstable man who is one step away from becoming just like the demons he is sworn to destroy.
  • In Ashita no Nadja, Nadja's best friend, Rosemary Applefield, starts as a sweet Naïve Everygirl with a huge inferiority complex. After she's "betrayed" by Nadja and snaps, she makes everyone in her surroundings believe she is the real Nadja, fooling a whole noble clan as a part of a conspiracy that will make her boss, Hermann Preminger, the true heir to the clan. To make these plans work, Rosemary shamelessly lies, tells half-truths, manipulates, steals/destroys various stuff, and gleefully takes part in Hermann's various schemes, rarely losing her innocent facade, and even being ready to betray her boss if she gets to keep her new "princess" status that way. And even when she admits her defeat and willingly returns everything to Nadja, Rosemary bitterly recognizes that she's been so deeply changed by such experiences that she just can't be the genuinely sweet kid she once was.
  • Ami from Toradora!, although, with Character Development, she becomes more of a Jerk with a Heart of Gold in sheep's clothing, and eventually, just a Jerk with a Heart of Gold.
  • The owner of Chujo clinic in Jin at first comes across as a genuinely kind and nice woman, and she lends Jin the money he needs with no interest rate. Later, though, it turns out that she feigns his signature under another paper, which says that he'll give her all the new and more potent penicillin. Thankfully, Tanosuke's heart of gold reveals itself at this moment.
  • Oushima from DEAD Tube is a beautiful young girl, the head of her high school’s Film Research Club, kind and understanding towards the awkward and introvert protagonist, Machiya; she saved him from bullies before and invited him to be the Cameraman of her Club, earning his adoration in the process. Turns out all of Oushima’s efforts were an intricate plan to one day make Machiya the star of her pet project, a Snuff Film which plot was about the idiot loner that loved his Senpai above all, getting his heart demolished as he finds out that she was going to kill him, and just to add salt to the injury Oushima was having orgies behind back, this fact which she makes sure Machiya gets to know before executing her plan. To Oushima’s surprise, the filming doesn't go as planned, and the not-so-stupid Machiya gets her killed instead.
  • Anko's wart in Episode 14 of Thriller Restaurant. When she takes over the real Anko's body and mind, she makes herself appear as a bright, attractive girl. In reality, the wart is arrogant, manipulative, and absolutely sadistic. Thank goodness Shou notices something is wrong with her.
  • Berserk has Griffith, whose a charismatic and noble Knight in Shining Armor who effortlessly enchants almost everyone who meets him and inspires Undying Loyalty in his followers especially from Guts and Casca his two favourites. In truth, however, Griffith is an ambitious and scheming monster who just uses people as “cobblestones” to reach his goal and if anyone defies his wishes such as Guts (who left to walk his own path) Griffith becomes violent. It gets worse after being tortured for a year Griffith makes literal Deal with the Devil so he can become member of the God Hand and in exchange sacrifices all his men to a horde of demons. If that wasn’t enough Griffith upon getting a new body, rapes Casca and forces Guts to watch as he does it. Upon being reincarnated Griffith bewitches Midland acting as the promised saviour when he’s actually making the already Crapsack World even worse.
  • Fullmetal Alchemist:
    • As Havoc's girlfriend Solaris, Lust was apparently charming, sweet, and attentive, and was very supportive of him as he got used to living in Central. Havoc is understandably a bit shocked when she turns out to be an evil quasi-immortal being who literally stabs him in the back, and then goes on to try to kill Mustang, Hawkeye, and Alphonse, all the while thoroughly enjoying herself.
    • Shou Tucker, the Sewing Life Alchemist. Mustang refers the brothers to him in order to help them with their research (a role that's expanded on in the anime, when they meet him around the time Ed becomes a State Alchemist). He appears to be a humble and friendly person, as well as a loving father to his daughter Nina, even if he's somewhat concerned about how his next assessment might go (since he's at risk of losing his license). One day, the brothers find him with his newest talking chimera, a fusion of Nina and the family dog, Alexander. When Ed confronts him about what he's done to his daughter, as well as to his wife, who was used in the experiment that got Tucker his license, Tucker loses the affability entirely, bitterly complaining about how easily Ed saw through him, and smugly trying to claim that he and Ed are Not So Different.
  • Quattro of Magical Girl Lyrical Nanoha Striker S. Though she initially appears to be a seemingly playful, childlike Meganekko, this is a facade to conceal her true personality.
  • Miya Miya of Bamboo Blade. In classic Power-Rangers style, she's added to the team as the "Pink" ranger for her cute and sweet nature. It's all a lie, though. She's actually the most terrifyingly brutal character in the show. The team names her real persona "Black", and it comes with its own aura of violent intent. On one occasion, it startles Pink Miya Miya when just her grimace from painful feet terrifies Sayako and Kirino into dogeza because they think "You were Black Miya Miya!"
  • Polly (Pururun) from Samurai Pizza Cats, while sweet and charming at first, is actually a real bitch when she gets annoyed, often taking her frustrations out on innocent customers.
  • A Silent Voice:
    • Miki Kawai epitomises this to a truly despicable degree, she acts bubbly, sweet and caring but still laughed and enabled the bullying of poor deaf girl Shoko Nishimiyia. When Shoya Ishida points out her role in the bullying, Miki cries saying all she wants is people to get along. Years later she’s no better refusing to accept that she hurt Shoko as well and fosters all the blame to Shoya, at one point her sweet facade drops completely when Tomohiro Nagatsuka tries to calm her by touching her arm she snaps at him calling him a “disgusting blob”. It’s only in a later chapter when she’s bullied herself that she finally understands the pain she’s caused, but even then she forcefully hugs Shoko to make herself feel better, all while remembering Shoya saying how much she disgusts him.
    • Naoko Ueno is also this frequently as well as a cruel Alpha Bitch. First, there’s her reintroduction where it seems like she’s a sweet person who's turned over a new leaf from an elementary school days like Shoya, this falls flat when Tomohiro mistakes the letter she sent to Shoya as meant for him as Ueno immediately insults and rejects him. Worse still is at the theme park when Ueno acts all nice and apologetic around Shoko whom she cruelly bullied, but as soon Ueno is alone with poor Shoko she makes it clear how much she still despises her, for “splitting up“ her old friendship group and for taking Shoya away from her.
      • Lampshaded and literally spelled out at one point when Tomohiro is talking about how some people hide their bad attitudes under false niceness, with images of both Ueno and Kawai in the background.
    • Ironically Ueno reveals in Chapter 50 that she perceives Shoko as this, believing she’s just using her disability and weakness to make Shoya fall for her. This is all bull of course, Ueno is just poorly justifying her fierce jealousy and hatred of Shoko due to the latter’s relationship with Shoya, whom Ueno loves.
  • Sei Arisaka from Himechan No Ribon acts like a perfect gentleman towards everybody around him but Daichi seems to be the only one who realises he has an alternative motive.
  • Seraph of the End: A rare heroic example of this trope would be Mikaela. Back when they were 12 and were being kept as "livestocks" to provide blood for the vampires, Mikaela pretended to act respectful to Ferid and let him drink his blood in order to exchange for good food for Yuuichiro and the orphans of Hyakuya orphanage. However, he secretly planned an escape for everyone else by stealing a map from Ferid's castle, and when that not only went wrong, but got all the kids aside from himself and Yuuichiro killed - by Ferid no less, and also turned him into a vampire by Krul's doing, Mikaela immediately let Ferid know very clear that he loathes him, with clear hostility, and wants him dead for all the shit he's done.
  • Shou from Skip Beat! has carefully engineered his public image to look like the perfect Teenager Cool Prince, and he isn't shy to step over anyone he considers beneath his "grand destiny" of becoming the most popular artist in Japan. He is also selfish, immature, petty, absurdly self-centered, and completely unable to cope with any reaction which isn't admiration or adulation.
  • Tomoe Marguerite from Mai-Otome puts on airs of sweetness in front of the staff at Garderobe, but has no problem hurting or otherwise manipulating others to get her way, especially when Shizuru is involved. She even acts nice to Arika herself (in her mind, her main rival for Shizuru's affection), but mainly while others are watching, and reveals her true colors to Arika when she first sees her after the Wham Episode.
  • Akira Kogami from Lucky Star's Lucky Channel segments.
  • Izaya Orihara from Durarara!!. Nice friendly guy. Smiles a lot. Says he loves people. Cheerful attitude. Convinces people to kill themselves. One of the main reasons why Izaya hates Shizuo is because Shizuo was able to see right through him the very moment they first met, despite being Dumb Muscle. Hence, the Hate at First Sight meeting. That's why whenever weird stuff starts happening in Ikebukuro, Shizuo immediately blames Izaya, stating that when stuff like that happens, 99.9999% of the time, it's Izaya's fault. Disregarding the shoddy statistics, he's more or less right.
  • Sakurako Sanjou of Boys over Flowers, who, in all continuities (manga, anime, drama), befriends Tsukushi Makino and looks like a kind, shy, cutesy least up until she has Tsukushi drugged, takes pictures of her unconscious, in compromising positions, and distributes them freely among the school, leading to her assault by other students. This is revealed as a part of her master plan for seducing/exacting revenge upon Domyoji, Tsukushi's Slap-Slap-Kiss-y love interest, which also involved her spending a fortune on plastic surgery, dropping out of school in the past, and hiring professional goons to assault various characters (not only Tsukushi). The reason for all of this is that ever since she was in kindergarten, Domyoji bullied her and called her ugly. Talk about one Woman Scorned.
  • Bleach:
    • Sousuke Aizen is the Big Bad and has spent at least a hundred years maintaining a nice guy façade.
    • Kuugo Ginjou, with added Memory Gambit at no extra charge.
  • Mariya Shidou from Maria†Holic fits this to a T — sweet, helpful princess of the school on the outside, sadistic Manipulative Bastard (and Creepy Crossdresser) on the inside.
  • Natsu Tanimoto of Kenichi: The Mightiest Disciple. To most of the school, he's the extremely handsome, incredibly intelligent, multi-talented, kind-hearted honor roll student. To the members of the Shinpaku Alliance, however, he reveals his true nature: an angry, violent, short-tempered Jerkass who is prone to stomping them into the ground for even looking at him the wrong way. However, thanks to some Character Development (most of it courtesy of Kenichi's little sister Honoka), he's now more of a Jerk with a Heart of Gold, though you'll be hard-pressed to get him to admit it.
  • Sae from Peach Girl, who uses her Raven Hair, Ivory Skin ingenue appearance as an advantage over "gangster-looking" Dark-Skinned Blond Momo (she tans easily). Out of jealousy that Momo has the attention of two hot Bishōnen classmates, Sae pretends to be her friend but starts whispering rumours about her, repeatedly pulls the Wounded Gazelle Gambit to make people hate her [volume 1 and 2], tells her (next) boyfriend that Momo has rape fantasies about him and demands that he fulfills them - then tricks Momo into going somewhere with him, and drugs her into a stupor. [Volume 5] and blackmails her mutual crush into pretending to be Sae's boyfriend instead to protect her [volume 7].
  • In a not-uncommon Hentai example, Yuriko from Moonlight Lady. At first, she seems to be a Yamato Nadeshiko who honors family tradition. She is. She just doesn't care that her daughter gets raped as a part of it. She's not above trying to steal her son-in-law-to-be, either.
  • Doe-Doe Eun of Pig Bride is publicly a sweet Yamato Nadeshiko maiden who enjoys being demure and needlework. But it's almost entirely an act to snare the main lead, who has made no secret that that's the kind of girl he likes. When there are no boys around, Doe-Doe is a ruthless gangster-type who bullies the other girls so they won't move in on her territory. What makes her a touch more sympathetic is that she is stuck in a You Can't Fight Fate competition with the title character, rendering all her efforts fruitless from the start.
  • Akira of Samurai Deeper Kyo fits this trope in his interactions with Yuya. To the male characters, he's a complete and utter bastard, but to Yuya, he continues to act sweet even after she knows it's an act.
    • A more classic example in the series would be Antera, who has the appearance of a young girl but once killed a man by squeezing his head until it popped.
  • Ran from Urusei Yatsura, although a bit on the Yandere side. Ryoko, on the other hand, is a better example.
  • In Kämpfer, Kaede Sakura would qualify. Such a sweet girl, handing out stuffed animals to her closest friends and acquaintances. Through the early and mid portions of the anime, she's seemingly oblivious to any and all of the strange occurrences happening around her. It's only later that her cold calculating side comes to the forefront.
  • My Bride is a Mermaid:
    • Lunar appears to be a sweet, incredibly Moe Idol Singer. Turns out, she's really a bit of a bitch, especially when it comes to one-upping Sun. Although she does have some genuinely nice moments.
    • Maki's character design was basically created to embody as much Moe as possible, her being an eight-inch-tall Shrinking Violet. Then she turns out to be a Yakuza Enforcer who spends the bulk of the series attempting to kill Nagasumi, who she despises, all while keeping up the cute facade so Sun doesn't catch on. Of course, like Lunar, she is not without her Pet the Dog moments.
  • Tomomi in Ladies Versus Butlers! definitely qualifies. While the end result is for the best, she usually grins in an evil way just to make her Unlucky Childhood Friend Akiharu and Unknown Rival Sernia squirm for her satisfaction.
  • Code Geass:
    • Empress Marianne VI Britannia, AKA Lady Marianne "The Flash", AKA Lelouch's mother, is presented for most of the first season as practically a Purity Sue that was Too Good for This Sinful Earth, and was killed because of it while protecting her daughter. However, when we finally meet her, late in R2, she turns out to be a Blood Knight that had used her Geass power to survive, using a young girl (who she constantly Mind Raped) as a Soul Jar. Also, she was working with her husband The Emperor on his Assimilation Plot, and since she lacks his Freudian Excuse, she comes across more as a Lady Macbeth with shades of Knight Templar Parent than he does.
    • Schneizel, an apparently reasonable man in contrast to the rest of his ilk; that is until he starts showing his true colors.
    • Suzaku is a downplayed version of this. He acts like an extremely nice, too heroic to stand, self-sacrificing guy, but this is an act he puts on because of his own issues. But he's also not secretly evil. He really is a decent guy, just not nearly as much as he pretends to be.
  • Jin in Innocent Venus. He actually manages to keep the act up for half the series, honestly appearing to be a Nice Guy with only the occasional slip-up (and a scene in the opening) to hint that he's not the main protagonist, but is, in fact, an outright villain.
  • Yukino from Yakitate!! Japan. The first time she appears outside of a flashback, she acts very friendly to Tsukino and apologizes for defiling her mother's ashes. It's all a lie, but this facade has her grandfather wrapped around her little finger.
  • Trigun has Knives Millions the Evil Twin of All-Loving Hero Vash the Stampede. Like his brother Knives on the surface seems likeable and upbeat but whenever the mask of benevolence drops Knives reveals himself as a sadistic monster who despises humanity and shunned and mocked his and Vash’s adoptive mother Rem as soon he was rid of her. Unlike the manga, anime Knives has being acting this way since he was a kid and got three people killed while acting innocent before trying to commit genocide. He also acts friendly to Vash upon meeting him again but as soon Vash defies him becomes cruel and Ax-Crazy.
  • Shinghi from Zippy Ziggy, especially at first. It's pretty much the entire point of his character. The same with his father.
  • Surprisingly for a harem story, Hayate the Combat Butler has three, all seeming to be on the same side of the good vs. evil line. All three seem to have taken up this because of love, but don't have the mental instability of a Yandere.
    • Athena is the strongest case, at least as a little girl: she acted wonderful and loving to Hayate, even training him to be stronger, but any time she got a hint of him not being single-mindedly in pursuit of her, she didn't hesitate to attack, usually Hayate himself. She appears to have grown out of it.
    • Mikoto (Wataru's mother) also seems harmless but uses wiles to try to convince/coerce Wataru to live with her while belittling both Saki (his maid) and Sakuya (one of his potential love interests).
    • Mikado seems to be acting this way, an unassuming old man, but with significant evil intentions just under the surface.
  • Honey Hunt: Yukari is Yura's mother, a beautiful and talented actress. But her beauty is only skin deep, as shown throughout the series. She is never at home for Yura and is very selfish. On all of her interviews, she lies and says that she and Yura are close and spend much time together when in reality, she is a cold and distant parent. While her husband was having an affair, she was having one of her own with Yura's neighbor, Shinsuke (who Yura had a crush on). She and her husband were only together for the sake of their careers and their images, they didn't love each other. The two of them even agreed on a rule with each other that they would stay married as long as they hide their own adulterous affairs. After she decided to divorce Takayuki, however, it is shown that she has no intentions of taking care of Yura, and only cares about improving her image in the eyes of the public who had originally thought she was the "ideal mother".
  • Hana Mizuki from Papillon. She has a beautiful angelic appearance and acts in a sickeningly sweet manner towards people, but underneath that is an extremely manipulative and selfish girl who acts terribly to her sister for the sole reason that she wants to prevent her sister "from ever attaining happiness" out of jealousy that boys seem to like her sister's personality more than hers. Kyuu compares her to a rose, stating she is "covered in thorns".
  • Mayu Okada from Kaguya Hime. She is very much a Yandere for Akira, and doesn't let men or women near her. She has a sweet appearance but, beneath that, is very manipulative and will do anything to get her way, such as pretending to be sick and fainting on the spot to get attention.
  • Mimi Yoshioka from Lovely Complex. She is in love with Otani and brings him milk every day so he could reach her height, about the same as Risa's. Since Otani does not have feelings toward her but does have feelings for Risa, she becomes jealous of her. She acts accordingly two-faced between them both: acting sweet and cute whenever Otani is around, yet slipping into psycho mode and acting maliciously to Risa whenever Otani is not around. She becomes less of a jerk later on, though.
  • Tsuzuki from Private Prince, aka Miyako's first boyfriend who started out acting super kind to her, but only used her to make his own research better. And later comes back to her life and tries to use her again. Untypically for this kind of character, he gets better.
  • Kimi ni Todoke: Kurumi acts sweet and nice around other people and toward Sawako to gain her sympathy, then tells her to keep her hands off Kazehaya and reveals that she's been scheming against her for quite some time. She is like this because she actually suffered from Bitches in Sheep's Clothing in middle school and decided that being one herself was the only way for her to get ahead in life. She gets better, though.
  • Ibuki Yagami from Maison Ikkoku is a Stalker with a Crush to her substitute teacher Godai, and she is extremely manipulative and aggressive in getting what she wants. She often makes use of her girlishly innocent appearance to deceive people.
  • Dear Brother: Fukiko and most of the senior members of the Sorority. They'd sell their grandmothers if it would bring them the slightest advantage (after inviting her to a fancy dinner, nonetheless).
  • Gankutsuou:
    • Heloïse Villefort seems perfectly normal in her first few appearances, with a warm motherly appearance and pleasant smile. She is the stepmother of Valentine and is the second wife of the crown prosecutor Villefort. She is the biological mother of her young son Edward, from her first marriage. Valentine is to inherit all of the fortune, leaving her stepmother jealous because Edward doesn't get a single penny. So when the Count seduces her and innocently introduces her to toxicology and gives her a deadly ring which releases poison, Heloïse becomes murderous and tries to poison Valentine and her husband, as well as inadvertently almost poisoning Albert and one of the servants of the Villefort household. And she does all this while maintaining her angelic motherly facade up till near the end of the series when her husband finds out what she's been doing and points out that she's nothing more than a murderous woman who's completely lost it before he sends her to an insane asylum.
    • Andrea Cavalcanti aka Bendetto. He briefly seems to be a highly cultured fop and a decent guy and continues to put on that persona, but he's really a total psychopath.
  • Naruto: Kabuto Yakushi. He usually presents himself as this harmless, bumbling oaf with Nerd Glasses who showed up to help Naruto and his teammates on occasion but is, in fact, a sadistic Manipulative Bastard and a subordinate of the Big Bad Orochimaru.
  • Elfen Lied: During Lucy's childhood, she made friends with a seemingly sweet, kind-hearted girl who promised to keep the fact that Lucy was taking care of a puppy a secret from a group of boys who frequently bullied her. Eventually, the boys find out about the puppy, and beat it to death in front of Lucy while making her watch. Turns out, the girl Lucy made friends with had deliberately told the boys about the puppy, and while she's pretending to cry about it and feel bad about what she did, we see her smile through her tears. Lucy then snaps and kills her along with the bullies.
  • Captain Shears in the Star Fox comic "Farewell, Beloved Falco" - Shears, a military officer on Titania, tells Fox that he needs help combating remnants of Andross's army who are planning a counterattack. In fact, Shears is trying to re-build Andross and is trying to fool Fox into attacking Falco and his group.
  • Yu-Gi-Oh!:
    • Seto Kaiba, in his first appearance in the manga and the first anime, pretends to befriend Yugi, and has Yugi's grandfather's Blue Eyes White Dragon switched with a copy. When Yugi figures this out and calls out Kaiba on the switch, Kaiba loses the facade and whacks Yugi in the face with a briefcase.
    • Kaiba does it a second time during Death-T in the manga. He pretends that he has forgiven Yugi and simply wants to let him and Jonouchi have a good time; once Yugi discovers that his grandfather is in the battle arena, Kaiba drops the pretense of being nice. Yugi notices the difference in how he acts around a disgruntled ex-employee and how he acts around him but doesn't suspect enough to see through him until it's too late.
    • Nezumi in the manga - Yugi and Jonouchi meet Nezumi at school. Nezumi claims that a gang of bullies attacked him and that he needed help in dealing with them. In fact, Nezumi was ordered by Hirutani, Jonouchi's old middle school friend and now enemy, to have Jonouchi and Yugi lured to the abandoned warehouse so that Jonouchi could be forced to re-join Hirutani's gang.
    • Volume 1 and Season 0 had Ms. Chono. To the teachers and staff, she is just an incredibly nice and beautiful teacher who does incredibly well in getting her students to behave, and the only flaw she has is her not-so-suspiciously-poor track record for arranged dates and marriages always being called off. To the students, however, she is the "wicked witch of expel", who noticeably has as much bitchiness as she does makeup on her face, and who expels students for even the slightest twitch and has taken delight in starting dates with men just to tug at their heartstrings and then shatter them to pieces. Yami Yugi reveals her true nature, but how he does so varies between the manga and the anime.
    • IV Arclight from Yu-Gi-Oh! ZEXAL. When near his fans, he creates a facade in which he is very polite and respectable, while in reality, he's extremely sadistic and cruel, to the point of where he showed a young child being tortured via a television screen to his older brother just to see his emotional pain during their duel.
    • And Sora from Yu-Gi-Oh! ARC-V. He acts like a cute, innocent kid to get what he wants, but is actually blunt, rude, and smug, mixing this with a Jerk with a Heart of Gold. This is even reflected in his deck: he uses Fluffal monsters, which can be fused to create demented and terrifying monsters. He moves out of this when he makes a Heel–Face Turn.
  • Subverted in Aim for the Ace! with Reika. She seems to turn into a bitch at first, despite still being a good sport. Over the course of the series, especially after Coach Munakata's death, she turns into a much more sympathetic character.
  • Ayumi in Gu-Gu Ganmo. She appears to be a cute, gentle girl in the first few episodes, but eventually, she shows her true colors and turns into a manipulative, self-centered, and aggressive little bitch. Oh, and her farts could wipe out whole towns.
  • Henri from Future GPX Cyber Formula. For most of ZERO, he appears to be a cheerful rookie who seems to be nice to most of the racers, but in reality, he's a vengeful person who wants to make Hayato suffer for taking away his dream. His father was a former racer who pushed Henri to be the best in racing to make him the youngest champion in CF history, but when Hayato got the title before him, his father started drinking and then abandoned him, which triggered his resentment towards Hayato. He mellows out at the end of ZERO.
  • Fiore of The World God Only Knows is actually introduced to the audience as an agent of Vintage from her first appearance, and it isn't until after she stabs Kanon that we see the sheep's clothing that she wears around her fellow New Devils.
  • In Bakuman。, Toru Nanamine acts polite and cheerful around the editors, apologizing for publishing his one-shot online after it got passed over for an award, and the main characters note that he seems somehow overly polite. When he's alone with the main characters, though, he reveals that he has nothing but contempt for editors, who he views as outsiders who know nothing about manga. He keeps up his persona around his editor until he reveals that he is corresponding with 50 people online for ideas, and, while taking advantage of his editor's lack of confidence and need to get a series, threatens to go elsewhere if his editor doesn't go along with what he does as the 51st person.
  • Monster: Johan Liebert is one of the most pleasant and polite people imaginable. He's incredibly classy, cultured, intelligent, and a very good listener. He's also practically the embodiment of pure evil. All of his "nice actions" just make it easier for him to get into your head, Mind Rape you, and either kill you, get you to kill others for him, or make you kill yourself.
  • Remi Mizuchi in Sukeban Deka. She seems to be the Ojou in Ojou Ringlets, and seems like the White Sheep of the family compared to her Obviously Evil siblings. Then, in the OVA, she suddenly leaps into full-fledged terrorism, and she becomes a major recurring villain in the manga.
  • Master of Martial Hearts:
    • Faux Action Girl Miko, the cute, helpless strange girl and cuddly and cheerfully friend in need who drove Aya to the whole mess? Nothing but a bitchy mark.
    • Heterosexual Life Partner Natsume, Aya's best friend forever? Actually a revenge-obsessed bitch willing to trample, maim, and Mind Rape a whole bunch of innocent women and girls just to screw with Aya. The whole time faking friendship towards her just to rub it in her face during The Reveal.
    • Natsume's brother, Aya's love interest? Ruthless enough to kill in cold blood people he actually hired for his plot, is Miko's lover, and in league with the other two to ruin Aya's life forever.
    • Natsume's mom, the epitome of the trope. Currently a Cute Mute mom, secretly a Stepford Smiler, deeply inside, a raging beast that, due to having catastrophically lost her voice, mental sanity, and freedom because of Aya's mom when both of them were plucky Action Girls (and she actually tried to kill her opponent's parents, it seems...), masterminded the whole convoluted plot, pressuring her offspring and their cousin Miko to send dozens of young girl to the same fate as her just to ensure Aya was reeled in.
  • Kimi no Iru Machi gives us the character Eba Rin, main heroine Yuzuki's younger step-sister. Even before the manga begins, Rin has managed to make her sister so uncomfortable that she moves out to be as far away from Rin as possible. Eventually, she drops her meaner tendencies and gets along with her sister, but still loves to troll just about everyone else.
  • One Piece:
    • Cyrano from Monsters of Wanted! (1998) seems to be a nice guy at first, but he's actually a huge asshole.
    • During the Syrup Village arc, Kaya's butler Klahadore appears to be a kind and caring Parental Substitute to her, but in reality, he's the pirate Captain Kuro, who has been plotting for years to kill her and take her fortune for himself so he can completely retire from the life of a pirate. When his deception is revealed, Kuro spells it out to Kaya that he utterly despises her and hated every second of having to serve her.
      Kuro: I, who was once the dreaded Captain Kuro, bowed and scraped to a spoiled little girl, and catered to her every whim... Can you fathom my humiliation?
    • Galley-La workers Rob Lucci and Kaku along with Iceberg‘s secretary Kalifa and the bartender Blueno put up a likeable and sincere guise of innocence. In actual fact, they’re members of CP9 who have lied to their Gallery-La colleagues and are ruthless and cruel agents of The Government.
    • Caesar Clown acts nice toward his subordinates (as well as the kids on his island), but in truth he couldn't care less about them and isn't above experimenting on them, intentionally getting them hooked on drugs, or even ordering their deaths if he has reason to.
    • The same arc has Vergo A Father to His Men who inspires loyalty in his fellow Marines, it turns out he’s a spy for Domflamingo whose infiltrating the Marines for years. Upon revealing his true colours, Vergo brutally kills many of his former subordinates with impunity.
    • In a more general sense, everyone who took Robin in after the Ohara incident only did so so they could sell her location to the Marines and get the bounty that was on her head. As if doing that to a child wasn't already horrible enough, some of them even had the balls to claim that it was Robin who was being ungrateful, repaying them for their kindness by running away.
    • Pudding was originally introduced as the White Sheep in Big Mom's family, only to turn out to be a Master Actor who is just as cruel and insane as her mother. She’s still somewhat sympathetic though having being abused since childhood and personally believes she’s a monster.
    • Kanjuro was a seemly loyal and brave retainer of Oden but he in reality he’s a sociopathic double agent whose been feeding information to Shogun Orochi. As soon he reveals himself Kanjuro kidnaps Oden’s son Momonosuke and mocks his friends for clinging to hope.
  • Osomatsu-san: The show is rather populated with these, including:
    • Todomatsu, the youngest of the Sextuplets, who looks cute but is a Social Climber.
    • Totoko, the lead female character which the Sextuplets fawns over. The same goes for Nyaa Hashimoto, her arch-nemesis.
    • Hatabou, despite looking naive and childish, cares little about the well-being of others if they are not his "friends".
    • Dayon, despite being a friend (maybe more) of Dekapan, constantly incriminates or (in at least two occasions) even kills Dekapan wherever he likes it.
  • In Revolutionary Girl Utena, Nanami comes off as one of these in her first episode, presenting herself as a potential friend for Anthy before setting her up for humiliation at the ball. More prominently, Shiori's quiet, polite demeanour hides extremely bitter feelings towards her childhood friend Juri.
  • Saki from Family Compo. At first, she seems like a Yamato Nadeshiko but we quickly learn that's a cover-up since she's a Gold Digger and a Manipulative Bitch.
  • Masahiro from the manga Teacher's Pet. He's aggressive and forces sex onto the protagonist several times but he's quiet and feminine looking so no one guesses it.
  • Momoka from High School Girls: Jealous of her older sister Yuma's friendships with the other main girls, she spreads a rumour that Ayase is cheating on her boyfriend, leading Ayase to assume it was Yuma and cause them to fall out, gloating about how it only took her spreading one rumour to shatter one friendship and how it would only be a matter of time before she destroyed the rest, all whilst pretending to befriend the other girls and generally behaving in a cutesy, peppy manner. Luckily, Eri figures it out.
  • Haruhi Suzumiya:
    • Ryoko Asakura is the friendly, polite, attractive, class representative who always has a kind word and a smile... until she tries to stab Kyon because she's bored and she thinks killing him will get Haruhi to do something interesting.
    • Emiri Kimidori fits this as well, as she doesn't give a damn when Nagato is made ill by contact with the Heavenly Canopy Domain. This causes Kyon to call her a "monster" like Asakura. Basically all the Data Overmind interfaces except Nagato.
  • Masato Kadowaki from Arata: The Legend, who acts like a typical nice guy in front of everyone on his first day. The facade doesn't last very long, as he already resumes bullying Hinohara like he did in middle school within the first few days.
  • Kyo Koi O Hajimemasu: Poor Rika seems so nice, timid, fragile and innocent...until we find out she uses her apparent weaknesses to sleep around, manipulate people and set herself as the victim, all the while laughing at the others' expense.
  • When Nurakami first meets Nanami in Kamisama Kiss she acts like she wants to do her a favor by taking over her position as a land god and removing the burden of responsibility from her. Really, she is just trying to claim Nanami's familiar Tomoe as her own, and once Nanami says no, she stops acting nice.
  • Kotoura-san:
    • Hiyori initially hates how Haruka seemed to swipe Manabe from her, so she tries to alienate and bully her in episode 2. Once Manabe realizes what's going on, he confronts her about it and calls her out on her bullying. Although later she had a change in heart, and wished Manabe to be happy instead.
    • This is how Yuriko presents herself as to Dai'chi, but he points out plainly that she's just fooling herself in thinking she's that cold-hearted. While she does have a partially hidden agenda regarding Haruka (presumably to make Haruka well-known as a psychic in order to vindicate Yuriko's mother), she still seems to care about her greatly.
  • Camilo from Romeo X Juliet. He seems to be a nice man and a good friend for Conrad, but he really turns out to be a Smug Snake, once he showed his true colors by giving information on the Capulets' hideout towards the Montagues.
  • Lebreau Fermet Viralsque from Baccano!. He appears to be a nice, calm, and loving figure. But his true nature is of a cruel sadist who tortured Czeslaw Meyer for a couple of centuries; he's the mastermind of the tragedies of the 1700 arc, killed Monica, Huey's wife, and is responsible for all the bad stuff that happened to the immortals.
  • Love, Chunibyo & Other Delusions has Shinka Nibutani, who seems to be a sweet, friendly, responsible Yamato Nadeshiko class rep... She's actually a (semi-)reformed Chuunibyou with a violent, selfish temper who's trying desperately to be 'normal'.
  • Fujisaki from Onee-chan ga Kita acts this way initially, although she has a Freudian Excuse, since she was bullied as a kid, and boys treated her with contempt even when she tried to be nice.
  • In Hetalia: Axis Powers we have:
    Russia: I have terrible secret no one will guess because of my sweet face!
  • Hunter × Hunter has a male example with Pariston, a member of the Zodiac who's charming, charismatic, scheming and utterly insufferable to the other Zodiac members, and spends most of the Chairman Election just casually trolling the other Zodiac members and having the entire election wrapped around his finger. It turns out these qualities are precisely the reason the late and former Chairman Netero made him a member of the Zodiac, and after he's won the election and had his fun he happily steps down from his position and hands it over to the best candidate, revealing that he did it all to honor Netero one last time.
  • Shyamalan from the first season of Birdy the Mighty: Decode fits this trope so well he might as well have read the page quote by Lady Macbeth and thought it was a bold statement about how to live his life. He acts friendly and charming to just about everyone, but in reality, he's a Social Darwinist who plots to use an alien superweapon to wipe out most of humanity and spare only those whom he's willing to accept as just as special as he is. The fact that he looks really cute and cuddly for the most part contributes greatly.
  • Nidome no Yuusha: Princess Alesia is great at pretending to care about her subjects and her parents; and being a friendly face. In reality, she's an utter monster who promotes brutal slavery throughout the land and is racist towards anything that isn't a "pure-blooded" native human.
  • Tokyo Ghoul has several notable examples:
    • Kamishiro Rize, the first ghoul to be properly introduced in the series, uses this trope as her primary MO when looking for her next victim. Kaneki's story begins with him asking Rize out on a date to visit a literature cafe after being taken by her demure attitude and similar interest in novelists. She isolates him by pulling a Wounded Gazelle Gambit, after which point she reveals her true nature.
    • Tsukiyama Shuu, also known as The Gourmet, similarly entices Kaneki to keep company with him and join him for dinner that evening. Seems to be a common tactic for him - he was so convincing that Kaneki fell for it completely despite being warned about how ruthless Tsukiyama really was.
    • Yoshimura Eto, AKA Takatsuki Sen. Her human persona is cute, bubbly and a bit of a Cloud Cuckoo Lander, even when hanging out with her fellows in Aogiri Tree. However, she is also The One-Eyed Owl, and is directly or indirectly responsible for almost every major plot development that takes place within the series.
    • Uta and Itori. They pretend to be helpful and kind, but in reality have been manipulating Kaneki into one misfortune after another. And all of it simply as part of one enormous prank.
  • In Black Lagoon, Greenback Jane comes across as this. While she's no threat in a fight, she's quite manipulative and threatens to seduce Rock, prompting a threat from Revy to make Jane Revy's bitch.
  • Kendappa-ou in RG Veda. She's presented as a nice, jovial, kinda childish girl but with her healthy amount of temper. As chapters go by, we learn there's more Beneath the Mask to the point she downright says to Tenou he's a very nice guy, "the exact opposite of myself". She then reveals she's the last shintennou and a huge Social Darwinist who serves the man who killed her father just because he's the strongest. Her only redeemable quality is her real love for Souma, to the point of killing her herself and then die.
  • Downplayed by Kanade of Castle Town Dandelion. She acts perfect in public but shows her more selfish side at home. For example, she has a particularly low opinion of Akane's crippling shyness, or her own father's over-protectiveness.
  • In the sixth issue of the R-18 Doujinshi Mekko Rarekko, we are introduced to Amanuma Shinichi who might even be an extreme example. We learn that he used to bully and torture Taishou a lot in first grade. But when he transfers to Taishou's school and class, it seems that he has changed his ways from before. He apologizes for what he did to Taishou. He and Taishou even manage to patch things up and become friends. Or so we think. The reality is that he had never changed his ways. Towards the end of the issue, we learn that he has Taishou locked in the school's PE storehouse naked with his hands cuffed and an electric pad taped to him which he does use. And he also forces Taishou to masturbate and he posts videos of it online while making his friend Buchi watch with only a look of horror on his face. When Buchi finally asks him why he is doing this, Amanuma shows him a video of Buchi and Taishou having sex he secretly recorded and tells him that the two of them are dirty vulgar pigs. He reassures Buchi that as long as he does what he says he won't tell anyone about it or release it. Yep, Amanuma is quite the bastard.
  • In Shoujotachi wa Kouya o Mezasu, the CEO for the Typhoon game company, who released a demo for their game on the same day the Rokuhara members released theirs. She is at first very flirty and friendly when meeting the group. However, after she gets water thrown on her due to her incessant poaching attempts to recruit the club members for her game company, she immediately changes her tone of voice and forces them to enter a contest to see who can sell more games on their launch day. She then says she's going to win, and then she's going to force Buntarou to work for her and promises to work him like a dog.
  • Frieza in Dragon Ball Z: Bardock – The Father of Goku acts very polite and calm and has several Pet the Dog moments with kid Vegeta. By the end, however, he’s committing near genocide on the Saiyans complete with Evil Laugh and utter sadistic glee at the decimation of an entire race at his hand. In Namek Saga of DBZ, he acts very polite to the Namekians at first but very soon starts ordering his men to butcher the peaceful people and personally kills one of their children himself.
  • Dragon Ball Super:
    • The Champa Saga gives us Frost. When he is introduced, he is seen as a Good Counterpart to Frieza who wants to have a clean match with Goku during the tournament and win or lose, nothing should be taken personally. During the match, everyone learns that Frost and his empire fight to stop wars, help the children of war-torn planets, and Frost is fighting in the tournament to gain Champa's support for his charity work. Frost's story is so moving that Goku's friends and family start to cheer for him, and Champa feels bad since there is no way Frost can win the entire tournament and gain his support. After Goku goes Super Saiyan and beats Frost up, Goku suddenly becomes fatigued, allowing Frost to kick him out of the ring. After Frost wins his fight with Piccolo, it's revealed by Jaco that Frost has been cheating by poisoning his opponents with a needle hidden in his arm. Once that is revealed, everyone learns that Frost's backstory is false. He plays the hero and "saves" planets from wars that he himself causes. He then buys the war-torn planet cheap, repairs them, and then sells them at a high price, all the while being seen as a Nice Guy who is a Friend to All Children. Everyone is understandably disgusted when they learn this, especially Champa who wants to kill Frost on the spot.
    • Barry Khan acts charming and nice, but it's soon made clear that he's a major Jerkass and Spoiled Brat who only puts up said charming and nice act to get people to do what he wants. The point is driven home when he's possessed by Watagash, who's specifically noted to only draw out hatred and evil that's already present in his host's heart, not create it.
  • Gakuen Ouji has several of these. Pretty much any girl showing kindness to the female lead will turn out to be this. The most obvious example is Seriha who is introduced as being friendly and sweet to the protagonist, including saving her from other bullies, before turning on her.
  • Aki Jigokumeguri of Ojojojo acts like a sweet little sister to Haru, but would like nothing more than to take her place as heiress of the Jigokumeguri Conglomerate. However, she keeps on giving her sister genuinely helpful advice by complete accident.
  • Downplayed with Ai Hayasaka in Kaguya-sama: Love Is War as she's not actually nasty. She acts like a cheerful teenage girl in front of her friends, referred as "Gal mode", but she's actually a Deadpan Snarker.
  • Go! Go! Kitchen Sentai Cookrun has Magical Creamy, a magical girl who appears to be friendly to the three heroes, with Hassaku having a crush on her. However, she turns into a muscular, angry version of herself that attacks the team by throwing up a flood of fresh cream at them.
  • Nearly every major character in Kakegurui, including main character Yumeko Jabami, uses a polite, friendly veneer to disguise the vicious gambler within. The only exceptions are Suzui, who is genuinely nice, and Midari, who is openly crazy pretty much all the time.
  • Yui Kashii from My First Girlfriend is a Gal acts like a nice, proper, Class Representative, but she's secretly quite self-centered, seeing everyone around her as faceless masses or servants, and became interested in Junichi after seeing him like a dog. She only expresses her true feelings in her Internet idol persona B.o.A.
  • Food Wars!: Eishi Tsukasa. Dear Lord, Eishi Tsukasa. Behind the moody, depressed, and timid surface lies a level of egocentrism and arrogance that makes the rest of a cast full of hyper-competitive egomaniacs uncomfortable. Eishi is one of the few people in the series who is completely comfortable with giving away all his secrets, for the very simple reason that he is confident (not without reason) no-one can touch him anyway.
    • Momo Akanegubo is the Token Mini-Moe of the Council of Ten Masters, who loves everything cute. She also refuses Shokugeki against anyone not on the Council since they are, in her words "lowlifes" who have "lost by default". She also gives people she doesn't respect cutesy-poo nicknames as a way of dismissing them entirely.
  • Mika in Absolute Boyfriend pretends to be best friends with the insecure, awkward Riiko, then deliberately goes out of her way to date every boy Riiko has a crush on. When she tries to seduce Night and fails, she tells Night's fan club he and Riiko are dating so that the girls attack her and then she finally drops the "sheep" part and cruelly tells Riiko they were never friends, capping it off by literally throwing Riiko's friendship bracelet back in her face. All the more jarring because aside from a calling out from Night, she's never really punished for this.
  • Highschool of the Dead: Koichi Shido acts himself up as a kind and caring instructor, but even before the Zombie Apocalypse, he was a sociopathic asshole who only cared about himself. The only ones who are fooled by his act are his followers, and that's because they're too blinded by their fear and desperation to see him for the monster he really is.
  • Vampire Knight: Sara. Shizuka too, while being in Maria's body. Averted at the end as it turns out Shizuka was never really evil.
  • Xiaxi, the protagonist of Goddess Creation System, acts sweet, cultured, and demure around the Wang Pu brothers in order to make them fall in love with her. She actually thinks they're a bunch of total assholes so she doesn't mind how her influence destabilizes the family or how hurt the brothers are by her seemingly sweet and benevolent actions. She has her reasons, but even she worries that it's starting to come too naturally to her.
  • A downplayed example in Azumanga Daioh, though it's her job to reign in Tomo's worst impulses, Yomi has several rather cruel moments in the series, like tricking Osaka into eating spicy food (which gives her hiccups all day long) or giving Sakaki a can of bear soup.
  • My Hero Academia has Yo Shindo, who puts up a friendly façade when he first meets Class 1-A, but Bakugo doesn't fall for his act and calls him out on it, leading Shindo to drop the "sheep" and ruthlessly target Class 1-A to try and pass to the next round by knocking them out. Too bad for him that he bites off way more than he can chew.
  • Yuri Is My Job:
    • The main character, Hime Shiraki. While not necessarily a bad person, she uses her natural cuteness and acting skills to try to get everyone to like her, and even claims that she hopes to one day become the trophy wife of a billionaire.
    • Played with in the case of Mitsuki, who plays the "kind senpai" in the salon where she and the other cast roleplay as students at an all-girls school, but in reality, can't stand Hime. That said, her nice façade is only as a result of her playing a character, and otherwise, she generally practices Brutal Honesty.
  • In Tegami Bachi, the matron of the orphanage where Zazie grew up gives off a kind image, but is actually cruel to the children in her care. Her two-faced attitude helped cause Zazie's trust issues.
  • The Rising of the Shield Hero
  • In New Game!, Tsubame "Naru" Narumi sometimes comes off as this. After learning that her coworker, Nene, got her job largely due to having connections with her boss Umiko, Naru quickly becomes very harsh with Nene, accusing her of not taking her job seriously. When Umiko gets back and sees the two working in awkward silence, Naru pleasantly says that Nene's having some trouble, and Nene's shocked to see how quickly Naru's attitude changed.
  • JoJo's Bizarre Adventure: Dio Brando acted as such in Part 1, presenting himself as a model gentleman upon being adopted to the Joestar family when behind George's back, he relentlessly tormented Jonathan and did everything he could to make his life a living hell, going to such twisted lengths as throwing Jonathan's dog into an incinerator and stealing his crush's first kiss just to spite and hurt him. After Jonathan grows a spine and beats Dio to a bloody pulp in response, Dio spends the seven-year Time Skip acting friendly and brotherly to Jonathan, all to lure him into a false sense of security while he poisons George in order to steal the Joestar fortune. When he's found out and surrounded by Jonathan and the police, Dio tries to use his abusive birth father to justify his actions, only for Speedwagon to respond with a Shut Up, Hannibal!, declaring that Freudian Excuse or not, Dio is just straight-up evil and was born that way; upon hearing this, Dio agrees with and embraces this assessment, flinging off the sheep's clothing for good.
  • In Ascendance of a Bookworm:
    • The commerce guild's guildmaster and his granddaughter Frieda are quite friendly to Maine, but as Benno warns her they're also testing her out to see if they can exploit her. They eventually decide not to forcibly kidnap and adopt her to make use of her only because her health is so poor that it's not really worth the hassle. Subverted in that they honestly believed that taking Myne in was in her best interests, as they knew exactly what Myne's condition was(Frieda has it too) and now unlikely she was to survive it without a patron. The profit Myne was capable of making for them was just the icing on the cake.
    • The Head Priest's attendant Arlo is a straighter example. He seems as courteous as any of the attendants, but an epilogue chapter from his point of view shows that he seethes with hatred for Myne's attendant Fran over events of their shared past: They both served a former director of the Church's Orphanage, and Arlo was jealous that she favored Fran over him.
  • Accomplishments of the Duke's Daughter, Yuri Neuer was the heroine of the otome game the protagonist Iris played in her past life. At first glance, she is a dumb but kind and well-meaning sweetie with the ability to charm the boys around her. She frequently encourages her fiance Prince Edward to wastefully spend by courting her and give terrible political advice. And this is before its revealed its a spy.

    Comic Books 
  • Surprisingly, Sonic the Hedgehog fits this trope in the Sonic the Comic. While he was hero-worshiped by all of Mobius as a fearless symbol of hope, he was actually a self-centered, immature Jerkass. This comes back to bite him in the ass in Sonic the Comic – Online!, where the sheep's clothing gets flung off and he ends up becoming a Hero with Bad Publicity. Once the public knew about some of his more questionable decisions that he made to try and save Mobius, all the Jerkass tendencies that people were willing to ignore made it easy for Grimer to convince the public that he was a villain.
  • Dean in My Faith in Frankie. Although he gives the excuse of being in Hell for ten thousand years during the day he spent dead, the very fact that he ended up in Hell implies that he was actually always like this, and now he just has a focus and outlet.
  • At his very worst, Cyclops of the X-Men (or at least a Darker and Edgier Anti-Hero in The Cape's clothing), in contrast to Jerk with a Heart of Gold Wolverine. Ignoring the complicated mess that is his love life, Cyclops tries to project the image of a wise and noble leader for mutants to admire while keeping dirty secrets from his teammates, such as the existence of X-Force, his personal mutant kill-squad. This is after he kicked Professor Xavier out of his own home because he kept secrets from Cyclops. To be absolutely fair to Scott, he really thinks all of this is necessary to ensure the survival of mutantkind after the various disasters of the past few years — and he might be right. Still, at one point, Wolverine, X-Force's field leader, reminds Cyclops that his hands are just as dirty as any member of X-Force's since Cyclops organized X-Force in the first place and gave them their orders.

    Keep in mind, for most of his decades-long existence, Cyclops has always been The Hero and a straitlaced example of a boy scout and a Cape, essentially the mutant version of Superman and Captain America. Even then, many people disliked him, simply because he was an authority figure contrasted with fan-favorite Wolverine, and also because Cyclops' relationship with Jean Grey stood in the way of their preferred ship. Back then, he was called a "jerk". With the new millennium, creators took a hotly debated decision to turn him towards a darker path, being the person burdened first with the continued mission of the X-Men, then with the survival of the mutant race after they were nearly wiped out. While this led him to make difficult choices, fans debate that while Scott's actions are sometimes questionable, Wolverine can be seen as hypocritical when he takes an attitude of anti-violence, repulsion to killing, and reluctance to getting mutant teens involved, since Wolverine is notorious for his blood lust, penchant for violence and for always having a kid-sidekick, such as Kitty Pryde, Jubilee, Armor, and X-23.
  • Played straight with Mystique she loves to act loving and caring just so she can twist the knife in and betray every single person who was foolish enough to trust her. Worse still, Mystique has no qualms using her own children (Rogue and Nightcrawler)’s love to her own advantage, she’s even betrayed Sabretooth after sleeping with him. Cable a time-traveler from the future) even mentioned that in his time, "Mystique" was used in much the same way that "Judas" is used now.
  • Thessaly of The Sandman. She may look like a sweet young college-age girl, but in reality, she's a paranoid, millennia-old witch with a nasty habit of offing anyone who so much as annoys her.
  • Indigo of The Outsiders was a strange variation. She started off as a seemingly-homicidal robot, then got "reformed" into a cute Robot Girl, before finally being revealed as the latest incarnation of Brainiac.
  • Iznogoud tries to be this toward the Caliph. He is terrible at it, but the Caliph is so oblivious it still works anyway.
  • If Dreamkeepers' Tinsel doesn't qualify, with her deceptive nature, manipulation games, inner cruelty and absolutely evil personality, then it's hard to imagine who does.
  • In Fables, Geppetto seems to be a nice old man, but underneath the exterior, he's ruthless, power-hungry and an inveterate schemer.
  • Many a story in girl's comics like Bunty, Mandy, Jinty and Tammy had a character like this. It was usually The Rival, but sometimes the main character had this sort of personality.
  • The Flash: To a degree. While many agree that Barry Allen is a Nice Guy, he's also done some downright horrible things due to selfishness and lack of consideration for those around him. The biggest offenders being Flashpoint and the end of Flash War, where the former resulted in the destruction of the entire Flash Family thanks to Barry's half-assed meddling in time, and the latter resulted in Wally having a complete mental breakdown that resulted in over 15 people dying and trying to kill himself to make up for it. In both instances, Barry has expressed some form of regret but has yet to do anything to truly make up for his actions other than apologizing which he gets away with because he's a Nice Guy.
  • Amy from Heck was the seemingly kind-hearted old high-school flame who paid Heck to deliver a letter to her husband in Hell. Her husband, as it turns out, had been sent to the lowest circle of Hell for embezzling money from his company. When Heck reads him the letter, we learn that Amy was behind the embezzling scam, and only sent the letter to her husband in order to find out where the money was hidden, not caring about her husband's eternal torment.
  • Now that he has been corrupted by Red Skull, Captain America. Especially now that he has been manipulating everyone in Civil War II.
  • Dynamo5 In public, Captain Dynamo/William Warner boasted a public image as the greatest superhero in the world. In private, he was a habitual womanizer who cheated on his wife Maddie and fathered numerous children, even when it compromised his crime-fighting duties.
  • Rick and Morty (Oni): Mr. Hapsburg comes across as a kindly old man who loves horses, but like Rick, he abandoned his wife and child then attempted to have his son Follow in My Footsteps without bothering to know if he wanted to or could.
  • Wonder Woman
    • Sensation Comics: When she first appears, Byrna is acting as a secretary at the Fair Weather Valley town meeting and voices her disgust at how childish the less likable people are acting. Then she's revealed as the "Snowman" who is tormenting the town.
    • Wonder Woman (1942): Helen Alexandros (Silver Swan) became Diana and Etta Candy's roommate to befreind them in order to get closer to her sworn enemy Wonder Woman.

    Comic Strips 
  • In For Better or for Worse, when Elly is interviewing a replacement for Kourtney, she thinks the candidate seems like a nice person from her application, and wonders why she was let go. She calls up, and the woman on the other end seems polite up until she screams at her child for acting out. Elly politely removes her from consideration, having heard all she needs to.

    Fan Works 
  • Jenny from Ebony Dark'ness Dementia Raven Way vs. Canon seems like an average teenager who happens to enjoy Trolling the Internet. She then reveals herself to be a pretty nasty piece of work.
  • A Growing Affection: Homura appears to be the most kind and reasonable of the three Konoha elders. Turns out he was Gouki's man almost the entire story.
  • In the My Little Pony: Friendship Is Magic story Asylum, we have Nurse Ratchet (based on the character of the same name from One Flew Over the Cuckoo's Nest) who acts like a kind and caring head nurse, but it only takes a few minutes of listening to her condescending tone and controlling personality to realize the kind of pony she really is. Even the orderlies are terrified of the mere thought of making her angry.
    • In the same story, we have Dr. Rose, Twilight's primary doctor and the head of the new experimental treatment he is having her undergo. In person, he acts like an understanding stallion who genuinely wants to help ponies and is even one of the few doctors that has faith in Applejack, who faces prejudice in the medical field do to being an Earth Pony. But in secret, he's a Manipulative Bastard who is only nice to Applejack or his patients to keep them under his control and plans on risking Twilight's and many other unicorn's lives just so he can get his name in the medical textbook. Or at least so it seems...
    • It should be noted that we only really see them through Twilight's eyes, who is a patient at the titular and it is not made clear if we can really trust what she believes she sees.
  • A Future of Friendship, a History of Hate: When Regal Rule is introduced in Episode 4, he at first appears to be Rarity's long-awaited Prince Charming, but it soon becomes apparent to the reader that he's trying to drive a wedge between her and her friends. And then he turns out to actually be Megalos Tyrant, one of Ruinate's heralds (specifically, the element of arrogance).
  • An Alternate Keitaro Urashima has Granny Hina, who tries to pass herself off as a Cool Old Lady who's only got everyone's best interests at heart when she's really a Manipulative Bitch. Her true colors emerge when she doesn't get her way, and much of the conflict is spurred on by her attempts to force others to do what she wishes against their will.
  • In A Triangle in the Stars, Bill Cipher puts on an air, sometimes thin, of friendliness and innocence, moreso for Steven, only letting his true colors slip occasionally, and his hidden plan is to backstab everyone he can string along when his powers get restored.
  • Lacie in Falling in Deeper is said to be one, with an obsession in being just perfect in everything. It's also implied that she is behind the events that made Bridgette and Megan be sent to Arkham for mass murder. To give an example, when she first appears is when she meets Bridgette who has run away from Arkham and just escaped the Scarecrow and she teases her about all that happened long enough to the Scarecrow finds her and takes her with him.
  • Sirens of CHS has Sonata Dusk. She seems cheerful, ditzy, and innocent. She also cheats at video games, sets anthills on fire with an evil grin, and acts disappointed when she's told she can't beat up human!Twilight.
  • Inner Glory has Spectral Slash. She's the sympathetic kind of Bitch, and she never does anything too terrible, but it's made abundantly clear she's this when she not only attacks Rainbow for disturbing her but sells Twilight and her friends out to her true allies the first chance she gets.
  • Emma Hunter of Lincoln LearnsThe Hard Way comes off as sweet and friendly with a soft spot for babies when Lincoln meets her in the park. But in reality she fully intends on having sex with the 11-year-old, willingly or not. And Lincoln's not the first kid she's tried it with.
  • Weiss and Pyrrha: Nurse Abigail Lemon presents herself as a kind and approachable woman when she comes in to check on Weiss after being stabbed by Admah Keter. However, she quickly shows her true colors when she tries to make Weiss OD on morphine. When Pyrrha catches her in the act, Abby reopens the stitches and uses her EMP Semblance to kill everyone in on life-support in the hospital. Later in the story, the staff reveals that patients under her care tend to die often, implying that she's been playing this trope for a long time.
  • In the fic My Name Is Cinder, Cinder's mother, Brigit Stark, presents herself as a kind woman who cares about her children and her husband's depression. She even mourns him when he eventually hangs himself. However, the truth is that she's a sociopathic Gold Digger who couldn't care less about her family and was the reason her husband killed himself in the first place, by admitting the truth about her. When Cinder tries to expose her, Brigit manipulates her brother and sister into hating Cinder so she can get away with abusing her.
  • In the sidestories of Pokémon Reset Bloodlines, it's revealed that Cipher admin Capriccio managed to put up a respectable facade to almost get married to Jeanette Fisher's mother, Kaoruko. It didn't help that he was favored by Kaoruko's father, who disapproved of his daughter's romance with her eventual husband Kazuto, until he exposed Capriccio as the criminal he was.
  • Where Talent Goes To Die has Reiko Mitamura, the Ultimate Proofreader, as a downplayed example. In addition to her talent, she has excellent grades and manners, and most of the students respect her as their leader. That said, it's also implied that she secretly harbors a selfish desire for her parents' approval and her peers' respect, and in a more lighthearted sense, is also a Yaoi Fangirl despite her disapproval of pornography and homosexuality. It's fully played straight when, after learning that Monokuma will release evidence of her cheating on a test unless someone commits murder, she poisons Mizuhara and tries to frame Sugiura in order to graduate, thus ending up as something of a Broken Pedestal to Iwasawa and the others.
    • Anzu Sugiura plays with this. After it's revealed that she is actually the Ultimate Poisoner, she drops the polite façade she'd adopted, and ends up acting more brusquely and rudely to most of her classmates. That said, she turns out to not be guilty of the second murder, or the third. In the end, she does commit murder, but only kills Iwasawa (a willing victim) to prevent Miura's family from being killed, and reveals that she actually did not commit the murder that earned her the Ultimate Poisoner title.
  • In The Flash Sentry Chronicles: Lightning Dust is this just like in canon, though it is much more blatant. She and Rainbow start off on good terms, but Lightning makes it clear she has no interest in making friends and thinks they would only slow her down. When Rainbow is made lead pony instead of her, and she is just Rainbow's wing pony, she drops the "in sheep's clothing part" entirely and becomes openly hostile to Rainbow, disobeying every order she gives to try to prove she is better than her.
  • The Many Dates of Danny Fenton (Danny Phantom Western Animation, TV Series, and Comic Books.): Yeah, unfortunately, Danny has already gone out with a couple of them, Cree Lincoln and Vicky from The Fairly OddParents.
  • Prince Jewelius in Loved and Lost, an extended retelling of "A Canterlot Wedding". In the first four chapters, he's presented as a humble nice cousin of Princess Cadance who becomes close with Twilight Sparkle and supports her as she ends up becoming alienated from her friends, brother, and mentor for "disrespecting" the false Cadance. Right after he helps Twilight in exposing and defeating Queen Chrysalis, however, he turns arrogant and hostile towards all the other heroes as he exposes their mistakes to the public and blames them for the Changeling invasion ever happening. He then has the princesses dismantled and makes himself Equestria's king, manipulates Twilight into becoming his faithful pawn, and turns all the other heroes into hated pariahs. He actually collaborated with Queen Chrysalis to take control of Equestria from the princesses he has secretly hated for years, but he double-crossed Chrysalis once he decided Twilight to be more valuable to him as a broodmare. He's sociopathic to the degree that Cadance's love spell cannot induce love in him, and the Changelings cannot find from his heart any love to feed on.
  • The Very Secret Diary: The fic explores Ginny Weasley's year at Hogwarts, and how she came under Tom Riddle's thrall. Tom exploited Ginny's naïve and trusting nature, pretending to be her friend while stringing her along.
  • Total Drama What If Series This is the reason why Sugar hates Ella and Dawn. She believes that their kindness is just a facade to hide the fact that they're jerks. Subverted, as the two aren't faking anything.
  • Unbreakable Red Silken Thread: Zigzagged In public Scarlett is a quiet girl, but at her job, she let her jerkass side show.
  • Shigeko Kageyama AKA Mob, A Mob Psycho 100'' gender swap, Asagiri Minori is convinced Mob is this. Mob, of course, is not.
  • A Diplomatic Visit: Cozy Glow seems sweet and innocent on the outside, but once Twilight figures out her secret in chapter 10 of Diplomacy Through Schooling, she admits that she's really out for power.

    Films — Animation 
  • Lotso in Toy Story 3. In the Art of Toy Story 3 book, the revelation of his true nature was said to be like "finding out Mister Rogers was a mafia don".
  • Mother Gothel in Tangled pretends to be Rapunzel's loving mother, but in actuality, she was the woman who kidnapped Rapunzel as a baby because her hair was full of magic from the flower used to de-age Gothel that got crushed into medicine for Rapunzel's real mother, the queen.
  • Frozen gives us Prince Hans, who, in contrast to the Nice Guy façade he puts on for most of the film, turns out to be a Manipulative Bastard of some magnitude, whose plan is to marry Princess Anna, with whom he fakes Love at First Sight, then arrange for an 'accident' to befall Queen Elsa, making him King of Arendelle through his wife.
  • Lola the Gold Digger lionfish from Shark Tale. She dismisses Oscar calling him "cute but a nobody." When Oscar becomes famous, Lola starts dating him much to Angie's jealousy and dismay. After Oscar finishes a shark slayer stunt, Lola swims up to the cameras and forcefully kisses him, causing Angie to leave in jealousy anger and sadness. Once Angie confesses to Oscar her feelings for him, Oscar rethinks his feelings and dumps Lola — which, unfortunately, leads to her great anger as she mercilessly slams him against the windows. Lola then crosses the Moral Event Horizon by arranging for Don Lino to kidnap Angie in demand for Oscar's obedience even gleefully threatening Angie's life to do so.
    Lola: You know, Sharkslayer, there's only one thing I like better than money: Revenge!
  • Fairy Godmother from Shrek 2. We assume all fairy godmothers are nice, kind, and friendly — this one definitely is not. Point in case, she has no qualms about resorting to trickery and extortion to get what she wants; in this case, the crown of Far Far Away. She intended to have her son rescue and marry Fiona to put him on the throne and reign as queen mother. This doesn't go according to plan as Fiona fell in love with Shrek, thus the Fairy Godmother attempts to get rid of him, either by blackmailing Harold into getting rid of Shrek or by using Shrek's own feelings to manipulate him into thinking Fiona doesn't really want to be with him. When Fiona didn't fall in love with Charming on her own, she decided to drug her with a potion so that she would marry Charming. Then when it's revealed Harold never gave Fiona the potion, Fairy Godmother then snaps and resorts to kill Shrek and Fiona.
    Fairy Godmother: I told you, OGRES DON'T LIVE HAPPILY EVER AFTER!
  • Darla Dimple in Cats Don't Dance has a reputation as "America's sweetheart lover of children and animals," but in reality, she's a Spoiled Brat who hates animals and absolutely cannot tolerate the thought of them stealing any limelight from her.
  • Zootopia has a literal sheep case with Assistant Mayor Dawn Bellwether. At first, she appears as the only ally and friend Judy has when she joins the ZPD and even helps her in one instance that cracks open Judy's case. All the better to frame her superior, Mayor Lionheart, for the disappearance of various animals who have gone "savage" and being herself the mastermind behind aforementioned condition to initiate prejudice/discrimination and most likely war between preys and predators.
  • Coco gives us Ernesto de la Cruz. At first, he looks very friendly and charming, as not only was he loved by all of Mexico before his untimely death, but he even offers to help Miguel go home before the latter is stuck in the Land of the Dead forever. Then we learn that he not only poisoned his best friend Hector to death when the latter wanted to go home, but he also stole his songs to become the famous singer that he is. His true colors are later exposed to the entire Land of the Dead, and he ends up stuck in a Fate Worse than Death.
  • Incredibles 2 gives us Evelyn Deavor.At first, she seems kind and supportive of her brother wanting to bring superheroes back and strikes up a friendship with Helen, but is later revealed to be the true mastermind behind the Screenslaver and prejudiced towards supers.
  • Phineas and Ferb The Movie: Candace Against the Universe: Super Super Big Doctor comes off as someone who relates to what Candace is going through with her brothers, stating that she used to be the same way. However, it is revealed that she is a petty, childish overlord who enslaved the planet and only wanted Candace so she could restore her brainwashing plant to life.

    Films — Live-Action 
  • The mermaids from Pirates of the Caribbean: On Stranger Tides — for such sexy, harmless-looking creatures, they sure are vicious.
  • The Chronicles of Riddick: William J. Johns at first appears to be a clean-cut lawman and typical hero, but is ultimately revealed to be a self-serving, cowardly mercenary who doesn't give a damn about anyone but himself. And if that's not bad enough, he's also a morphine addict.
  • The Bishop Edvard Vergerus from Fanny and Alexander by Ingmar Bergman. He seems fairly benign, if a little self-righteous, before pulling back the curtain to reveal a true sadist, justified by piety.
  • Auric Goldfinger, as stated in his "The Villain Sucks" Song:
    "Pretty girl, beware of his heart of gold, this heart is cold!"
  • Mrs. Mott in The Hand That Rocks the Cradle. A very chilling example. Hell, she could be the trope maker.
  • Verbal Kint in The Usual Suspects could also qualify with Peyton for the trope maker.
  • The Harry Potter flicks have both Quirrell and Umbridge, who both seem quite benign on the surface, but are in fact quite evil. Heavy emphasis on the "bitch" part in the latter's case. That being said, Umbridge is far more openly antagonistic than Quirrell. See their Literature counterparts for more detail.
  • In Kermit's Swamp Years, Wilson was at first the friendly and cheerful pet shop owner, but his job is to lead Dr. Krassman to all the frogs.
  • David Simms in Tin Cup. Partly subverted in that Roy MacAvoy and all his friends already know this about David. Conversely, David's girlfriend (with whom Roy falls head-over-heels in love, naturally) doesn't realize that Roy's comments about David's true nature are accurate until the movie is almost finished.
    • Simms is even dignified in romantic defeat. He's a nice guy and a complete asshole.
  • Simone Clouseau in The Pink Panther (1963) (at least to a modern viewer). Because her husband Jacques is The Fool, she is able to successfully hide her professional and romantic connections to the jewel thief he is trying to capture, and ultimately helps frame him for their crimes. Since the thieves were the protagonists of the film and were pulling a Karma Houdini (Clouseau was the Ensemble Dark Horse who became the hero of the subsequent films after being a Sympathetic Inspector Antagonist), the audience is supposed to be on their side. Unfortunately, even here, Jacques Clouseau is a Jerk with a Heart of Gold, so her behavior is rather cruel.
  • Cruel Intentions: Kathryn Merteuil sets herself up as a model student, a popular, well-adjusted young woman, and a devout Christian, but in reality, she's a narcissistic, alcoholic cokehead of an Alpha Bitch who regularly goes out of her way to manipulate people and destroy their reputations and lives For the Evulz. By the end of the first movie, Annette and Cecile, two girls whom she had manipulated, circulate copies of her stepbrother Sebastian's journal, in which he had detailed Kathryn's true colors, to the public, flinging off the sheep's clothing.
  • The John Wayne film The Train Robbers has Ann-Margaret as the widow of a long-dead bank robber who needs to find the money her husband stole to get out of debt and so her son can live a better life. Wayne and his gang help her find the gold stolen by Matt Lowe and let her keep it as well as the $50,000 reward the train company has for it. They put Mrs. Lowe on a train, telling her how she can keep the gold and the reward and build a new life for her son. As the train pulls out, a Pinkerton agent who's been following them for the movie reveals that "Matt Lowe was never married." The woman they know as "Mrs. Lowe" was a prostitute at the brothel Lowe was killed in and just conned the guys into risking their lives so she can take off with the gold for herself.
  • Mean Girls:
    • Towards the very beginning, we're told that Regina's a bitch, but she seems to act perfectly civil to Cady. Then, of course, things begin to go downhill. A good example is when Regina insults someone's skirt after saying to the person's face that she liked it. This is obviously a call back to earlier in the film when she complimented Cady's bracelet.
    • Cady herself becomes one of these toward Regina and her circle later in the film. A case of Pay Evil unto Evil given Regina's actions, but Cady's actions (turning her friends and on-again-off-again boyfriend against her, giving her "diet" bars that cause her to gain weight, attempting to publicly humiliate her) are still quite nasty, especially since she does them under the guise of friendship.
  • George in The Philadelphia Story. His true colors are revealed in his last scene.
  • In the Arnold Schwarzenegger comedy Jingle All the Way, Phil Hartman portrays his next-door neighbor, who appears to be a nearly perfect man: a devoted single father who dotes on his child, a master at cooking and home repair, and has a seemingly limitless supply of free time to devote to helping others. For most of the film, only Arnold can see him for what he really is: a Smug Snake whose every move and thought is dedicated to seducing every woman he comes across, whether they're single or not.
  • In The Cat in the Hat, Lawrence "Larry" Quinn sets himself up as an ideal boyfriend and a top-notch real estate agent, while in reality, he's nothing but an unemployed Fat Slob who only wants to marry the kids' mother for the money and constantly plots to get Conrad shipped off to military school. At the beginning of the film, only Conrad can see him for what he really is.
  • In The Strawberry Blonde, seemingly sweet and innocent Virginia is revealed to be a grasping, selfish schemer, and a nagging shrew of a wife. Biff, who has spent years mourning after Virginia as the one that got away, is hugely relieved in the last scene when he meets her again and finds out what a harpy she really is.
  • Ray Zalinsky in Tommy Boy. Tommy quips that he seems so genuine on camera. He then explains what a Jerkass he is when Tommy gets to Chicago to try and talk him out of buying the family business.
  • In 27 Dresses, the heroine's sister fits this trope perfectly but it's very heavily implied that she's doing it to deal with her own loneliness, and they make up at the end.
  • Marvel Cinematic Universe:
    • Obadiah Stane from Iron Man is jovial and comforting for the first half of the movie, acting as a paternal figure and guardian for Tony Stark. Then it’s revealed Stane is the one who ordered the Ten-Rings to attack the convoy Tony was riding on and has been planning to kill Tony for years so he can have Stark Industries for himself.
    • Justin Hammer from Iron Man 2, he “tries” to be very charismatic and suave like Tony but he’s really a jealous Jerkass who wants fame and glory. Hammer cares little for the people who are injured and killed in his attempts to upstage Tony beyond getting bad PR.
    • Loki in Thor, at first he’s very supportive and loving towards his big brother and agrees with his quest of vengeance against the invading Ice Giants. Soon as, however, we learn Loki is the one who let the Ice Giants into Asgard to stop Thor’s coronation and guided him into attacking the Ice Giants which got Thor banished and when his father Oden falls into the Oden sleep, he seizes the throne. When Sif and the Warriors Three defy him Loki sends the Destroyer to kill Thor to stop any chance of his brother coming back.
    • Aldrich Killian in Iron Man 3 is very charismatic when he appears in the present even succeeding in charming Pepper. When he reveals his true colours, Killian puts up no pretence being completely psychotic, shooting Maya down in cold blood, infecting Pepper with Extremis and repeatedly trying to kill Tony all while taunting him.
    • Captain America: The Winter Soldier has a lot of examples of this with The Reveal that proud members of S.H.I.E.L.D. such as Jasper Sitwell, Brock Rumlow, Alexander Pierce (who humbly refused the Nobel Peace Prize) and many more are all secretly working for Hydra and have been lying to the Avengers and the Government the whole time and plotting against them.
      Nick Fury: See, it's stuff like this that gives me trust issues.
    • Guardians of the Galaxy Vol. 2 has Ego. Starlord's father is a highly charismatic person who happily gives his son the fatherly love he's always wanted. Halfway through the movie though it's revealed that Ego is a tyrannical sociopath who killed Starlord's mother so she'd no longer distract him and forces his son to a be Living Battery before he's rescued by his father substitute Yondu.
    • In Avengers: Endgame 2014 Nebula infiltrates the Avengers and acts like their friend, but as soon as she’s alone, she hijacks the time machine and gives an opportunity for Thanos and his forces to invade.
    • Quentin Beck aka Mysterio from Spider-Man: Far From Home appears as a very sincere and heroic figure who supports young Peter Parker and gives him guidance during his grief over the death of his mentor Tony Stark. Beneath the Mask, however, Beck is an entitled and psychotic madman who seeks public adoration as an Avenger through illusions and lies and tries multiple times to kill Peter and his friends (who are all teenagers) once he’s been uncovered.
  • Karl in Blackout. On the outside, he's a helpful, chivalrous Nice Guy, devoted parent, and recovering widower. But between his flashbacks and his gradual loss of patience in the elevator, we learn that he's a deeply sadistic and misogynistic Nietzsche Wannabe Serial Killer/rapist who staged his wife's suicide, and whose main reason for needing to escape the elevator is to clean up his bachelor pad before his daughter arrives and sees the corpse of his latest victim.
  • Katharine Parker in Working Girl starts off as a BISC before progressing to being a Devil in Plain Sight.
  • In Legally Blonde 2, the senator (played by Sally Field) is sweet and kind to Elle, becoming a mentor and friend quickly. She throws Elle under the bus the first chance she gets to gain a political edge.
  • Professor Catalan in the French action-comedy That Man From Rio, a mousy, academic archaeologist who is kidnapped by folks who had just stolen a Mesoamerican statue which is the key to a vast treasure. The protagonists rescue him around mid-film, unaware that he'd staged his own kidnapping and is after the treasure himself, along the way, murdering a former colleague and abducting a young lady he had been a surrogate 'favorite uncle' to.
  • Unfriended: Blaire, the protagonist of the film, is revealed to be as such over the course of the film. Not only did she cheat on her boyfriend with his best friend, but she throws both of them under the bus to save her own skin. She was also the one who originally filmed the video of Laura that would be uploaded to YouTube and result in her harassment and subsequent suicide, and she has the gall to try and pretend otherwise...not that it will do her any good in the end.
  • Balraj's sister, Kiran and Mrs. Darcy, in Bride and Prejudice are not nice people at all.
  • Nina is perfect for the role of the Black Swan, because she is a Manipulative Bastard, master of the Wounded Gazelle Gambit, and most importantly, crazy enough to do anything to get the role. ...Perhaps.
  • Star Wars: Palpatine, full-stop, combining this with Villain with Good Publicity. As the Chancellor of the Republic, he had cultivated an image of himself as a kind, tea-drinking, grandfatherly figure who cares deeply for his planet, The Republic, and democracy. All the while, he was running the Separatist forces as his alter-ego, Darth Sidious. Immediately upon being confronted by the Jedi, he shows his true colors as a sadistic, megalomaniacal, power-hungry Manipulative Bastard. In the public eye, he kept up his former facade, while using his new hideously deformed appearance to pull what was essentially a giant Wounded Gazelle Gambit and turn the Senate and public opinion against the Jedi.
    • What's more is that even after the Empire unleashed the full force of its tyranny on the galaxy, he remained popular, and even those who hated Imperial rule generally did not see him as the villain. He continued to be seen as either the galaxy's benevolent hero who ended the Clone Wars or at the very worst, as a weak-willed old man being manipulated behind the scenes by the likes of Tarkin and the Moff Council. Very few actually realize (or want to believe) that he is a megalomaniacal tyrant in complete control of The Empire.
    • At one point, Mon Mothma even calls him this trope.
      "This Palpatine was a Rodian in Ewok's clothing!"
  • Michael Bishop from Alien³. His smile after Ripley refuses his offer says it all.
    • Burke from Aliens. At first, he seems genuinely friendly toward Ripley- even downright likable- but gradually reveals that he's willing to risk human lives to bring back a Xenomorph, for the money.
  • Tony is revealed to be one at the end of The Imaginarium of Doctor Parnassus, although there are subtle hints dropped throughout the film that he's not as nice as he at first appears.
  • The Parent Trap (1961) and The Parent Trap (1998) both have the step-mom-to-be being a sheep to the dad, and a bitch to everyone but. It's surprising how he doesn't see it, honestly, but then again All Stepmoms Are Evil.
  • The Scream series has a fair amount of these. On a lighter note, Rebecca is a memorable example in the fourth installment. On a darker one, Ghostface killers are usually this before The Reveal.
  • Eddy of Hick. On the surface a friendly Good Ol' Boy with perhaps some anger management issues, underneath a psycho killer and rapist.
  • Ms. Quickly, to whom the father reluctantly proposes in Nanny McPhee because he must marry by the end of the month or be cut out of his wealthy aunt's estate. She puts on a sweet front until the day of the wedding when she coldly informs the children that they're all to be shipped off to boarding school at the first opportunity.
  • In Three Men And A Little Lady, Mary's mother is on the verge of marrying one of these, completely unaware that her husband-to-be loathes her adorable child.
  • The Stepfather seems to play this straight with the step dad.
  • Predators has a Predator clan putting on a planet a mercenary, an Israel Defense Force hitwoman, a Spetznaz commando, an African death squad trooper, a Mexican drug cartel enforcer, a death row criminal... and a doctor. Played by Topher Grace. Who turns out to be a serial killer.
  • A male example in P2. Thomas, the stalker/kidnapper, seems like an eager and helpful Nice Guy at first, but becomes more and more of a desperate psychopath as he loses control over Angela.
  • Sherlock Holmes: A Game of Shadows: Professor Moriarty does a flawless impression of a benign, gentlemanly academic, complete with a fondness for feeding pigeons. In reality he's a sadistic, manipulative sociopath.
  • Welcome to the Dollhouse has the tutu-wearing Missy. All she has to do is dance around clumsily and the parents are under her spell. Which pisses off Dawn no end.
  • Red Riding Hood. Prudence big time. When Valerie is chained up in the center of town, wearing a wolf's mask, and is being used to lure the Werewolf to his doom, she decides to say some spiteful things to her. Instead of apologizing to her for what was happening to her, she says that she deserves to be killed by the werewolf. She even hints that she might have been jealous of Valerie for a long time.
  • Holly Jones from Prisoners. She's initially just an irritated but essentially good-natured mother trying to protect her son. It's all just a facade and she's actually a kidnapper and murder of children who did it all, along with her husband, to "crusade against God".
  • Detective Mark Hoffman of the Saw series. Outwardly, he presents himself as a hard-working, responsible, caring figure of law. It can fool you if one's not aware that Hoffman's a ruthless, manipulative, and murderous Dirty Cop as well as an apprentice of Jigsaw.
  • Lina Lamont in Singin' in the Rain. Compared to reality, however, this film offers two interesting twists: Debbie Reynolds, who is dubbing Lamont in the film, was herself dubbed by Betty Noyes, and laid-back, long-suffering Nice Guy Don Lockwood is played by irritable perfectionist Gene Kelly, the real Bastard in Sheep's Clothing.
  • Walter in Big Eyes, initially comes off charming and romantic, but is actually manipulative and abusive.
  • Saved!: Hilary Faye can give the Lovable Alpha Bitch vibe, but she's a straight-up Alpha Bitch. You can be on good terms with her so as long as her outlook on religious beliefs aren't opposed. Oppose them in any way and you'll see just what sort of friend she is and that her facade of kindness is solely built on being The Fundamentalist and Egocentrically Religious.
  • The Running Man: Damon Killian is a charming, genial game show host...on camera at least. Off-camera, he is an abusive, underhanded prick who has no problem to both audiences and contestants.
  • In Copycat, Foley looks and acts like a cute, quiet, unassuming lab tech—-and is a psychopathic Serial Killer.
  • Tragedy Girls: Sadie and McKayla are charming, intelligent, popular students... who are also remorseless Serial Killers, and a huge danger to everyone around them.
  • Beauty and the Beast (2017): Gaston may seem like a charming, if a bit creepy, Lovable Rogue on the outside, but inside, he's a sociopathic, violent monster who will stop at nothing to get what he wants, up to and committing murder and blackmail.
  • Batman v Superman: Dawn of Justice:
    • Downplayed with Lex Luthor. He sucks at not being a dick to people, and most people find him to be an insufferable, annoying jackass, but hardly anyone knows that beneath his campy, flamboyant act is a mass-murdering sociopath who's willing to commit such acts as blowing up a Senate courtroom full of people and create a monster like Doomsday, all to spite and fuck with Superman.
    • Lex's father, Alexander Luthor Sr., was an example played straight. He put on the guise of a savvy businessman and devoted father who rose up from nothing, managing to endear himself to the public by claiming that LexCorp was named after his son. Behind the scenes, he was emotionally unstable, and an Abusive Parent who violently beat his son at the very least (Lex mentions at one point that he suffered from "Daddy's fists and abominations").
  • Knives Out: An entire family of them in the Thrombleys. They all keep a polite, welcoming facade, but the second their wealth or comfort is threatened, or if you look too closely at their interactions with those they consider "beneath" them, their selfishness, bigotry, and cruelty become very clear. The only exceptions are Harlan (who, while pompous, was a Jerk with a Heart of Gold and true friend to Marta), Ransom (who is an utter jerkass and makes no effort to pretend otherwise), and Meg (who at the very least is conflicted about her role in her family's backstabbing, and seems to genuinely like Marta).
    • Actually Ransom seems genuinely supportive and caring to Marta in the restaurant scene and seems like the only one who can help her out. Then by the end, it’s clear he’s by far the worst of the Thrombleys and tries to kill Marta when his plans are foiled.
  • Cry Freedom: Jimmy Kruger, the South African Minister of Justice and the one responsible for Steve Biko's banning. When he meets Woods, he gives off the image of a reasonable authority figure who does not like signing banning orders and the like, and who seemingly agrees with Woods on the need for a political solution to the racial crisis gripping the nation. He also listens attentively to Woods as he tells him about the vandalization of Biko's church by security officers and expresses discontent over their actions. However, Woods is later harassed at his home by security agents demanding that he reveal the identity of the eyewitness who recognized police captain De Wet as the one leading the officers vandalizing the church (with Woods knowing that the eyewitness would be arrested and/or killed as a result), with said agents all but saying out loud that their orders came directly from the Minister of Justice. Ultimately, Kruger establishes himself firmly as this later during the National Party conference scene where he mocks and makes jokes at Biko's death.
  • The diner worker from The Shape of Water, who Giles has a crush on, seems like a nice guy at first, even giving Giles some free pie. But when Giles tries to flirt with him, he turns away in disgust, revealing that he's homophobic. He also turns out to be a racist as when a black couple enters the diner, he forces them to leave.
  • Trading Places: Louis' fiancé, Penelope, at first seems like a kind lady. However, the second Louis gets into a lick of trouble, she reveals herself to be a self-centered person and all but ditches him.
  • Shallow Hal: Jill seems to be a nice person for most of the movie, and it's hard to disagree with her reasons for rejecting Hal's amorous advances, considering how unpleasant he is to women at the beginning of the movie. However, from the moment Jill learns that Hal is dating Rosemary, she immediately flirts with him, even though she knows their relationship is serious. And when Hal is having trouble with Rosemary (after the hypnosis comes to an end) Jill not only appears conveniently to invite Hal to a date, she also tries to seduce him and even makes a comment about Rosemary that can be interpreted as mean (by saying that Hal's dating the obese Rosemary proves he is pathologically unshallow).

  • The Corrupted Chronicles of Coco Claramisa: The title character ends up being one. Nobody knows of what she is actually like other than Fester and herself.
  • Flawed: Logan acts super nice to Celestine while everyone else is alienating or bullying her. He turns out to be a huge asshole who goes so far as to strip her with his friends.
  • Blanche Ingram in Jane Eyre coos and fawns over Mr. Rochester to the point where it almost sickens the reader — though the company takes it as proof of her love — while giving Jane death glares and making cutting remarks that manage to sound innocuous while obliquely insulting Jane. Her love of Rochester, however, is put to a quick end when he tells her (lying) that his fortune is far smaller than she thought it to be.
  • The Naturals: Agent Locke is a well-regarded FBI Agent, funny and good with kids. Unfortunately, she turns out to be a murderer.
  • A major, Victorian mindset-fuelled plot point in The Picture of Dorian Gray. Dorian keeps his social status because no one would believe any nasty rumours about such a handsome, charming man.
  • A few in Tamora Pierce's Tortall Universe:
    • Princess Josiane in the Song of the Lioness quartet, after being turned down by Prince Jonathon, turns out to be quite literally Ax-Crazy. This happens a lot to Copper Islands rulers, due to excessive inbreeding; see below.
    • Bronau, the wayward prince in the Trickster's Duet, is a Balitang family friend who once courted Winnamine. He and Sarai are quite attracted to each other, but he's a gossip and makes racist remarks in his flirting when the Balitangs (who are not racist) are trying to get along with the locals. Then, he starts plotting against his brother and sister-in-law and tries to abduct the child king. When that fails, he attacks the Balitang estate and kills Mequen in an attempt to make Sarai marry him.
    • Imajane and Rubinyan put up a good front of being Reasonable Authority Figures when talking to the Balitangs in person. Piss them off — especially Imajane, who's the daughter of the previous insane king — and you'll be nailed to the docks with your kids thrown to the piranhas.
  • Caroline Bingley in Pride and Prejudice is all friendliness to Jane... until she learns that her mother's family are in trade. Wickham is a male example: he seems like a wonderful, charming guy, but he's The Casanova and a con artist.
  • Sense and Sensibility:
    • Lucy Steele might seem like a harmless ditz at first, but she turns out to be grasping and passive-aggressive; knowing that Elinor Dashwood and Edward Ferrars are close, she makes a big point of talking about her engagement to him in front of Elinor. Elinor being the way she is, just sits back and takes Lucy's nastiness, but deep down she's hurting, and badly. Good thing Lucy ends up with Edward's brother instead...
    • Willoughby is perfectly charming on the surface but a complete bastard underneath, actually worse than Wickham by a large margin.
  • Tommy Toledo in the short story "I'll Never Stop Loving You, Tommy Toledo" by Ellen Conford.
  • Darth Zannah sort of qualifies. In Dynasty of Evil, she makes an act of being nice to people just to get favors, and she seduces a guy in book 2, resulting in his death.
    • Given the Sith philosophy about self-realization, which means first fulfilling one's capacity to experience genuine affection, friendship, passion, and love (thus, directly rejecting the Jedi concept of detachment), and then attaining personal liberation and fulfilling one's capacity to experience pain and loss by betraying the objects of such affection in the deepest imaginable ways...really, not only does this come with the territory, this is probably the best outcome which can be hoped for.
  • Harry Potter:
    • Harry Potter and the Philosopher's Stone: Quirinus Quirrell appears to be a nice but nervous guy and is constantly bullied by Professor Snape. This is all but an act. He's been working with Voldemort the whole year. His nervousness is probably real.
    • Harry Potter and the Chamber of Secrets: Gilderoy Lockhart is annoyingly boastful but is certainly affable and friendly with Harry. It turns out that he's a fraud and all his alleged accomplishments were stolen from other witches and wizards on whom he inflicted the Memory Charm.
    • Dolores Umbridge in Harry Potter and the Order of the Phoenix. Uber-feminine pink frills, kitten pictures, and passive-aggressive personal style go with an obsession with personal and governmental power. The bitchitude is meant to be transparent to the reader and sympathetic characters, but the intended hypocrisy is clear enough. Her inner bitch is meant to be out of the closet by the time she uses a magical instrument of torture on the hero.
    • During his school years, Tom Riddle. While Dumbledore can see through his facade, likely because he had seen Tom without it back at the orphanage, everyone else believes him to be an honorable, hardworking student, and a hero who caught the Heir of Slytherin.
  • Several examples in A Song of Ice and Fire. Mostly because of the social belief that Beauty Equals Goodness.
    • Cersei Lannister was regarded as a dutiful and gracious leader before the rumours began flying about her Twincest with her brother, Jaime, and her eventual and obvious Sanity Slippage.
    • Joffrey as well, until he became King. Sansa later notes how he can go from being charming and polite, or 'playing the gallant' as she calls it, to cruel and pissed off in an instant.
    • The resident Magnificent Bastard, Petyr "Littlefinger" Baelish. On the outside: cheerful, Plucky Comic Relief who is totally harmless due to his lack of status and amiable nature. On the inside...a Chessmaster with severe Yandere-tendencies who is responsible for plunging an entire continent into a bloody civil war just to get back at the girl who rejected him. Yikes!
    • Renly Baratheon is a good-looking and charismatic man, who wins enormous support when he declares himself King. However he could be seen as a vain and treacherous character, who plots to steal the throne from his nephew and while negotiating with his older brother Stannis, he continually insults and mocks them with while flaunting his larger army and saying nobody wants Stannis as their King, turning down Stannis' offer to make him his heir and give him his old position on the council. This contrasts him with the uncharismatic but very dutiful Stannis, who claimed the throne because he knew King Robert's children were illegitimate making him the rightful heir, while Renly was planning to seize power before hearing this and when he does hear, believes that Stannis is lying about it.
  • Spock's World portrays T'Pring as this. Outside, they're extremely attractive. Inside, they're behind much of the stirring up of the anti-human bile which is pushing Vulcan toward secession.
  • Burgo Fitzgerald in Can You Forgive Her? (1864) by Anthony Trollope. Trollope included many others in his other novels.
  • Male example in The Graveyard Book. Mr. Frost is the nice bachelor who has recently moved in. He is friendly to both Scarlet and her mother. Turns out, he's also the same Jack who killed Bod's family all those years ago, and is still out to get him.
  • Robin Jarvis loves this trope. Two of these show up in his Deptford Histories books; Wendel Maculatum in The Oaken Throne and Dimlon a.k.a. Dahrem Ruhar in Thomas. Even more are to be found throughout his other works.
  • Several examples in Warrior Cats.
    • Sasha meets some cats on a farm Pine shows her. They pretend to be nice, but as soon as Pine leaves, they attack Sasha and her kits.
    • Hawkfrost acts kind and considerate, but really, he's a huge ass.
    • Ashfur is seemingly very nice, but he is consumed with hatred for Squirrelflight. To the point of trying to kill her.
    • Hollyleaf, after Long Shadows
    • Sol. Calm, kind, behind everything?
    • Willy and friends from Ravenpaw's Path.
    • Darktail, in both Hawkwing's Journey and the sixth arc. He acts friendly and innocent and gains the trust of SkyClan and later ShadowClan before attacking the former and taking over the latter.
  • Helen Vaughan in Arthur Machen's The Great God Pan appears to be a beautiful, charming woman. In reality, she's the Humanoid Abomination daughter of a dark nature god. She will seduce and lure you in, and drive you to madness and suicide.
  • Dame Olga from Ella Enchanted. When we first meet her, she seems nice enough, at least compared to her daughters (especially Hattie). But once she marries Ella's father and discovers that he had no money, she quickly turns into the cruel, abusive, petty stepmother we know from the Cinderella tale, making Ella a slave in her own home and tormenting the girl after her father leaves for business.
  • Keifer Porter from A Brother's Price. He is mentioned to have been very pretty, if stupid, and only over the course of several chapters, it is revealed that he was a villain, who was able to hide his monstrousness because his elder wives doted on him. At the start of the novel he is already dead, being Hoist by His Own Petard
  • Nancy from Are You There God? It's Me, Margaret. She's nice enough to befriend Margaret, but mean enough to start vicious rumors about Laura Danker just because she has big boobs.
  • Grandmother in L. M. Montgomery's Jane of Lantern Hill. She's a sweet-looking little old lady, but sabotages her daughter's marriage, and can, and does, make anything sound like an insult.
  • The In Death series: A number of the murderers can qualify as this. A notable example would be Ava from Strangers in Death. Eve actually refers to the act Ava puts on as a suit, and Eve has to poke at it to eventually make Ava drop the act.
  • Sisterhood Series by Fern Michaels: Rosemary Hershey was supposedly this, but by the book Sweet Revenge, her little act has apparently worn thin. Little Fish, Stu Franklin, and Henry "Hank" Jellicoe are revealed to be this by the book Cross Roads. The book Deja Vu simply expands on the depth of Jellicoe's depravity.
  • Jeremy Jason McCole in Animorphs. He seemed all nice and awesome on camera but was a total jerk off camera.
  • Clive Barker's Abarat series contains a truly spectacular example, in the form of Princess Boa. The world she comes from (yes, more or less the entire world) remembers her as someone who was inhumanly kind, innocent, and noble. Absolute Midnight reveals that, boy howdy, she is none of these things.
  • The (impostor) Queen Vesper in Faeries of Dreamdark. And later, Dusk, an old friend of The Heroine's.
  • Eliza Millward and Jane Wilson of The Tenant of Wildfell Hall. The former seems like a nice girl, and the latter is witty, alluring, and accomplished, but both turn out to be catty, spiteful bitches who enjoy Malicious Slander of their romantic rival Helen Graham, a rather shy and reclusive woman who has fled Domestic Abuse. The latter is also a social-climbing Gold Digger.
  • In the Agent Pendergast novels we have Diogenes Pendergast. To one who doesn't know him (so pretty much anyone but his brother) he often initially pretends to be very sympathetic or one of the nicest guys on the planet... before leading his victims on to eventually brutally murder them or put them through severe mental damage. And that's not even considering all the times he pretends to be Reasonable Authority Figure in the museum Hugo Menzies...
    • There's also Captain Mason in The Wheel of Darkness: Second in command of the cruise ship the Britannia who always puts the well being of its passengers first and foremost. You'd never think that she was a ruthless Serial Killer horrifically slaughtering those same passengers on your first glance.
  • Galaxy of Fear has Grimpen, exploiting I Just Want to Be Special.
  • Mercedes Cook of the Kitty Norville series. When first introduced in Kitty and the Silver Bullet she appears to be a genuinely kind, funny, warm, and surprisingly human vampire who, once she's decided to "come out" to the public, has a candid and revealing interview on Kitty's show where she seems to be a kindred spirit, a great face for positive human-supernatural relations, and a possible ally. But after she invites Kitty over to her hotel room, only for it to turn out to be a set-up just to provoke a conflict between her and the antagonistic werewolves (her former alphas) who exiled her back in book one, she is revealed to be nothing like either her stage persona or how she appeared on the show — instead being a cold, manipulative, calculating creature whose motives are opaque and whose intentions are inscrutable. By the end of the book, she's unequivocally a villain and major threat to be dealt with (or as Kitty puts it later, a "double-crossing fink"); as of book ten, she's turned out to be a recruiting agent for and possibly The Dragon to the ultimate Big Bad of the setting, Dux Bellorum.
  • Barna, the leader of the Barnavites in the final Annals of the Western Shore book. He appears to be a jovial, charitable man of vision in the "free city" he founded in the forest. But it doesn't take long to show that he has a Hair-Trigger Temper, will fly into a killing rage when his authority is challenged, or if he catches you looking at a woman he has claimed and treats women no better than livestock.
  • The Reynard Cycle: Persephone's cousin, Celia Corvino. In public, she's gracious, thoughtful, and kind (and is considered a great beauty to boot.) Privately, she's been plotting her cousin's death since she hit puberty.
  • In Companions of the Night, Ethan seems like a very nice guy when Kerry first meets him. It doesn’t last. As soon as she finds out that he truly is vampire, he drops the kindness act. By the end of the story, he does eventually become nicer to her though, and a tad more honest.
  • Vampire Academy:
    • Victor Dashkov acts as a surrogate family for Lissa and reportedly "had gone out of his way to help her after her parents died. He turns to be the Big Bad.
    • Natalie Dashkov acts like a cute and friendly dorky girl on the outside, which hides her true devious nature. She is not a true friend to Lissa, but an enemy, killing animals, which Lissa cares for, in an effort to manipulate her and leave mental scars.
  • In Insurgent, Evelyn comes off as the loving mother of Tobias who regrets leaving him as a child. But Tris has her suspicions of her, which are confirmed at the end when she betrays the Dauntless and chooses to establish an oppressive government of her own.
  • Hollow Places features Monica, Jeffery's girlfriend. While she's polite and outwardly seems to care for Jeffery, she's materialistic and breaks up with her boyfriend of a decade the moment he loses his job.
  • The Hunger Games: Johanna Mason's gambit in her original Games, but ultimately she turns out to be a Break the Haughty.
  • Sweet Valley High. A lot of the fans of this series see the supposed "good" twin Elizabeth as this. Unlike Jessica, who's often an outright bitch, Elizabeth was frequently just as snobby and stuck-up as she always accused Jessica of being, cheated on her boyfriends while criticizing Jessica for being promiscuous (making her a grade-A hypocrite as well), and was unbearably self-righteous and meddlesome.
  • The Dinosaur Lords: Falk spins himself as a nice if somewhat misguided former rebel with a touching story of a Heel–Face Turn and zeal to prove himself before the Emperor, while in fact he's manipulating events to get the Emperor to do what he wishes, and fantasizes about forcing himself on Melodía when her almost-fiance is away.
  • The second Noob novel introduces Moulinof, the mentor of the Empire's pair of Insufferable Genius alchemists. He first gains the reader's sympathy by explaining that his former students once let him get captured by the Coalition so they could save themselves. However, after helping the main Player Party and others escape the prison in which they are held, he immediately requests an Escort Mission with the very same Entitled Bastard attitude as the one for which his former students are notorious.
  • Lady Lucy Fitzmartin in A Pearl for My Mistress. She is a dainty, sophisticated young lady, who is always Nice to the Waiter. She is also an ardent Blackshirt, dreaming of a fascist coup in Britain. She generally tries to avoid collateral damage, but her reasons for it are usually pragmatic.
  • Devils & Thieves has Darek, who spends the almost entire book acting like a genuine sweetheart to Jemmie, before being revealed as the villain who hurt her friends and manipulated her.
  • Two prominent characters in Nightmare Alley very much fit the bill:
    • Stan as the "Reverend Carlisle" presents himself as an upstanding member of society and a well respected spiritualist preacher while underneath he's a ruthless Con Man who cares about nothing but money and power.
    • Lilith similarly outwardly presents herself as a professional and well-respected psychologist with a wealthy clientele whilst underneath she's a scheming and cold-hearted sociopath who has no respect for her code of ethics and uses the secrets she's obtained through her trusted position to ruthlessly manipulate people. It's also heavily implied that Stan is not the only client of hers that she is sleeping with.
  • Dark Shores:
    • Malahi who seems a nice, caring person but in reality manipulates everyone around to further her goals, and when her first plan fails, is ready to even send Lydia to kill her father. It's open to debate whether she really believes it's necessary for the higher good or just wants personal power.
    • Hacken Calorian. He does feed the starving civilians in Mudamora but he does it to further his political agenda, he can be very charming if he wants to, but anyone who comes in closer contact with him realizes he's a Jerkass.

    Live-Action TV 
  • 90210:
    • Naomi's older sister Jen seemed like she truly cared about Naomi in her first appearance. Right until we learn that she slept with Ethan while he and Naomi were together (she would later go on to sleep with Liam while he was dating Naomi and blame Annie for it).
    • Annie and Dixon's cousin, Emily, seemed like a sweet, innocent girl who looked up to Annie at first. Then, she turned all of Annie's friends against her, tried to steal Liam away from her, and got Annie fired from her internship and suspended from school...all while pulling the Wounded Gazelle Gambit.
    • Valerie from the original series spends her first episode acting like a Kelly Kapowski Expy (portrayed by the same actress!), apparently hitting it off with the gang. Then in the end, she calls a friend and proceeds to complain about everything and everyone, revealing that she has nothing but contempt for them. She keeps the act up with the group for a few more weeks until Kelly smells marijuana on her and later walks in on her and Dylan (she'd been dating Steve and was therefore cheating on him).
  • The trope name is used outright in A Place to Call Home by Carolyn to describe Regina while speaking to Anna.
  • Jasmine from Angel has a hypnotic power that causes everyone who sees her to instantly become entranced and view her as perfect and beautiful, which hides the fact that her true appearance is of a decaying maggot-covered corpse, and she eats people. A lot. And wants to enslave the Earth. More to the point of the trope, while she acts like a wise and all-loving goddess when she's getting her way, an awful temper and vindictiveness lie beneath.
  • Evelyn Sharp/Artemis in Arrow. At first she appears to just be a Jerk with a Heart of Gold Broken Bird, until "Vigilante" reveals she's The Mole, working for Prometheus.
  • Eva from Awkward. When you first meet her, you'll think she's nice and hip if a little pretentious. Then she'll start going after Matty and you'll realize she doesn't have a soul.
  • Bad Girls had Natalie Buxton. She was introduced to both the viewers and the other characters as a nice-as-pie, meek, timid woman who wasn't in jail for much of a crime. Turns out she's a pedophile with a tendency to beat the crap out of people if she doesn't get her own way. She eventually becomes the Top Dog because everybody is too scared to challenge her.
  • Banshee: Sanchez comes off as a charismatic guy at first. But he's soon revealed to be a violent rapist who exploits his fame to get away with crime.
  • The Big Bang Theory:
    • Emily, Penny's friend from a common yoga class. Feeling bad for Raj, unable to hold a girlfriend due to his embarrassing selective mutism towards girls, Penny and Howard try to hook him up with a sympathetic, funny, and likable deaf girl. While the plan seems to be successful, Emily soon reveals to be much less cute and loving than she seemed to be, pestering Raj for expensive gifts and a lavish lifestyle, ultimately turning against him when her plan is discovered and Raj tells her to live a more conservative lifestyle from then on.
    • On the show's main trope page, Raj's sister, Priya, is implied to be one as well.
    • Penny finds Raj to be thoroughly unpleasant when drunk, only for one of his friends to point out that he's always unpleasant, it's just that his selective mutism keeps it from being apparent around her.
    • Bernadette shows patches of this, especially later in the series. She's four foot eleven and has a high childlike voice, but everyone at work is terrified of her, and she shows flashes of this to her friends.
  • The Boys (2019): Stormfront seems upbeat and outgoing at first glance, making a big show of being in favor of feminism and equality... before it turns out that she is in fact a horrendous racist who deliberately targets people of color.
  • Buffy the Vampire Slayer:
    • Cordelia, in the first episode. She's very kind to Buffy and looks out for her on the first day, but Buffy sees her for what she is when she insults Willow for her admittedly hideous outfit. Cordy eventually redeems herself in both Buffy and Angel, but can still pull out the bitch card when needed as seen in "Rm w/a Vu".
    • Whereas, by Season 7, one suspects that the reason Buffy spends every single scene with Spike is that no one else can stand her anymore. This is to the extent that the Scoobies and the Potentials get fed up with her bossiness, as well as having doubts over both her leadership skills and methods, and finally decide that Faith would be a better leader and kick her out. Then again, considering the sheer amount of PTSD she's dealing with at that point, no wonder Jerkass Woobie Spike is the one who can stand her. Still a bitch, but with, unfortunately, enough justification to make her sympathetic.
    • Willow can be this occasionally, especially in season 6.
    • Halfrek is a seemingly sweet-natured guidance counselor who is really a vengeance demon. Also, her insinuations against Xander to Anya.
  • Shirley Bennett in Community tends to use a sugary-sweet personality and her devout religious beliefs to conceal and avoid dealing with her many personality flaws, including an extremely short and vicious temper, judgmental and hypocritical self-righteousness, mild racist beliefs and what is at times a very bitchy and nasty personality.
  • In the second season of CSI: NY, we are introduced to Stella's artist boyfriend, Frankie, who seems like a decent guy at first. That is until Stella finds out that Frankie had been filming them having sex and posting it online, causing her to break up with him. Frankie does not take it well as he breaks into Stella's apartment, ties her up, and sticks her in the bathtub, getting ready to kill her. He gets even more angry when he finds a sculpture he made for Stella in the garbage. Luckily, Stella is able to cut herself loose and gets in a huge fight with Frankie right before she grabs her gun and shoots him in self-defense, killing him.
  • Damages: Patty Hewes seems to be invited to guest at a heck of a lot of morning news-and-chat shows in spite of her numerous nefarious, under-the-table deeds.
  • And let's hear it for Grace Whitney of Dance Academy: first she gets thrown out of the Royal Academy for driving another girl into a nervous breakdown; then she sets up Abigail (the only one who's even remotely onto her) as a villain to isolate her from her tentative friends Kat and Tara while also putting the moves on Abigail's choreographer Ethan and claiming he jumped her; she shows her true colours as a shameless and manipulative liar while rehearsing a 'self-revelation' choreography assignment, but still manages to convince everyone that she's a total sweetheart and 'the least competitive girl at the Academy'. Don't you believe it; Grace will do anything to get ahead.
  • Marisol from Degrassi is cute and cheerful (if a bit dim), however, she flirted with, and possibly had an affair with, KC while he was living with his girlfriend and son, and told the entire school that her childhood best friend Katie was a recovering bulimic, almost causing Katie to relapse, all because Katie was dating Drew, who Marisol went on one date with months ago.
  • Deus Salve O Rei: Princess Catarina of Artena puts on the Princess Classic facade, but she is actually an ambitious, militaristic War Hawk that wants to expand her kingdom's domain even further and is also a rotten person to the core saying she will not be "weak and soft" like her father King Augusto, who is painfully aware of her nature and tries to set her right.
  • Drake & Josh: Megan often pranks her titular brothers just for the heck of it, and when the two try to tell their parents about Megan's devious schemes, the latter two don't believe them and are even quick to believe Megan after she tells her parents that her brothers inflicted some type of harassment on her despite the lack of evidence of such. Megan gets away with pretty much ''anything'', and the only time she DOES get in trouble with her parents was for something she didn't do.
  • The Flash (2014): Season Two's Big Bad, Zoom/Hunter Zolomon, spent most of the season making Team Flash (and the audience) believe that he was a heroic speedster called Jay Garrick who also went by the name The Flash on Earth-2, even mentoring Barry to learn a few new tricks to better use his powers. As it turns out, not only he planned to steal Barry's speed for himself, but he had also kept captive the real Jay Garrick and used his name to instill a false sense of hope in people so he could take it later.
  • Firefly has Saffron/Yolanda/Bridget/whatever her real name is. A con artist with Companion training who works by seducing anyone worth a mark.
  • In the Korean Series 49 Days, In-Jung is the best friend of a girl in a coma. Come to find out, she set up the hostile takeover of her friend's company two years before the beginning of the story, using her boyfriend/lover as bait.
  • Daphne from Frasier is a rather harmless and comedic example. While perfectly nice when she gets her way, she has also proven to be selfish, manipulative, petty, and a huge hypocrite who is quick to blame others for most of the problems she causes. This is actually lampshaded shortly after she gets together with Niles, when she believes that her overeating binge was caused partly by anxiety over the fact that she knows she's not as sweet as she acts and doesn't think she can live up to Niles's expectations of her after he has built her up and worshipped the ground beneath her feet during seven years of Unrequited Love. It turns out that Niles is perfectly capable of coming up with a long list of things he hates about Daphne, but loves her all the same.
  • Friends:
    • One of Rachel's boyfriends (played by Ben Stiller) in season 3. He seems perfectly fine until someone or something pisses him off.
    • Joey's first new roommate Janine who hates Chandler & Monica.
    • Emily, Ross's 2nd ex-wife. Later on in her appearance, she became much more...not bitch per se, more along the lines of 'possessive extremist with a short temper'. Granted, she had reason for being not so innocent anymore (Ross said the wrong name at the wedding), but her 'demands' were admittedly quite unreasonable...
    • Rachel also comes across like this, frequently manipulating Ross's girlfriends behind his back, forcing him to take all responsibility for their relationship problems, and drawing all attention to herself.
    • Phoebe, late in the series, especially in that episode where she and Monica try to break up and fire, respectively, a guy, but the second one to do so is the bitch. Monica rehires him but Phoebe doesn't take him back. She's also pretty horrible to Ross and Chandler (Monica's boyfriend and later husband) including introducing Monica to her "soulmate" while being well aware of Chandler's rampant insecurities.
    • Phoebe openly admits her late grandmother was one of these, claiming that while she treated her granddaughter well she was terrible to everyone else and is definitely in Hell. Frances only appeared in one episode during which she seemed pleasant enough but we find also out she's been lying to Phoebe about who her father and grandfather are, claiming that photographs of a random male model and Albert Einstein were pictures of said relatives. Being related to such a liar might explain why Phoebe took such a level in bitchiness later in the series.
    • Gunther, the manager at Central Perk, has a tendency to be this, most notably when he intentionally spills to Rachel that Ross slept with the copy girl and also towards Ross in general, as well as any other guy Rachel dates or has a crush on her.
  • Game of Thrones:
    • Cersei and Joffrey both deceive Sansa with this in Season 1. Later, Joffrey again pretends to be a decent guy for Margaery.
    • Ramsay is revealed to be capable of this when he puts on a sane and cheerful façade for Littlefinger in "High Sparrow".
  • The Good Doctor: Morgan Reznick is a textbook example. She immediately starts in being nasty to Claire Browne's face, sticking her with unpleasant tasks, and generally being a manipulative bitch...but she's ultra nice if anyone else is watching.
  • Lily in How I Met Your Mother. She's manipulative and controlling and very rarely takes other peoples' feelings or opinions into account, but never gets called out on it. She appears to be the sweet, maternal member of the group but is revealed at one point to have been quietly manipulating her friends' lives and relationships for YEARS (going back to before the show began).
  • iCarly:
    • In one episode Carly meets up with an old friend named Missy, but Sam has suspicions that Missy is trying to get her out of the picture. Carly believes otherwise. It turns out that Sam was right all along, and after winning a chance to take a cruise, Missy confesses to Sam about her intentions. Carly was within earshot at the time, and it also turns out that Freddie won the cruise and gave it to Missy, who is actually prone to seasickness.
    • The episode "iRocked the Vote" introduces us to Wade Collins, the runner-up of a signing contest. During an interview, Wade seems like a nice guy who admits that he wished he won the contest because he was going to use the prize money to pay for an operation his mother needs. Carly and Sam feel bad for Wade and decide to invite him on their show and even agree to help him make a music video. But when they meet him, Wade reveals to be a complete jerk who is rude to everyone and calls them all "Hobknockers" (We never find out what that means. All we know is that it's gross. And illegal) And if that wasn't bad enough, Wade reveals later on that he made up the whole story about his mother needing an operation just to gain sympathy.
  • Kamen Rider
    • Kamen Rider Blade: Miyuki Yoshinaga/Orchid Undead was introduced as a Nice Girl who ended up being Kotaro's girlfriend, but in reality was trying to lure him into a trap to kill him and make Kenzaki surrender his Blay Buckle. She later keeps up the nice act with Mutsuki, but for his Remote Tapir card, in hopes of unsealing her fellow brethren just to reignite the Battle Fight, only to backfire as the Rider fights back against her.
    • Kamen Rider Double: Wakana Sonozaki started out as this, acting friendly to all her fans while secretly showing contempt for them and some of the things they give her (as shown with Shotaro). By the time of the Violence Dopant scenario, Wakana eventually underwent Character Development, especially after her encounter with Phillip and the conversation and advice they had.
    • Kamen Rider Drive: Medic is presented as the sweetest thing ever in Heart's persective. Everyone else, up and including other Roidmudes, she treats with disdain at best. Although this wasn't completely her fault.
    • Kamen Rider Ex-Aid: Kuroto Dan/Kamen Rider Genm initially presents himself as his father's penitent successor, eager to atone for Masamune accidentally instigating Zero Day. It goes without saying that he's anything but sorry, let alone innocent.
    • Kamen Rider Zi-O: Ora, for every time she seems to be doing something nice for someone else, it's either because the action directly benefits her personally or a setup to make the other person drop their guard so that she can do something absolutely horrendous.
    • Kamen Rider Zero-One: As tends to be very playful and cheerful, especially when compared to Is, yet in reality, desires endless malice which involves taking actions that pit and the protagonists against each other, all to fuel the conflict between humans and Humagears.
  • Kluen Cheewit: Sathit's first impression of Jeerawat. He completely believes she's a horrible person who killed his fiancee.
  • Jim Hobart of Mad Men initially appeared to be very congenial when dealing with Don and the partners of SC&P, but he ultimately reveals himself as quite sexist and petty when dealing with Joan's frustrations.
  • Felix Khoury from Trail of Lies may look like a dedicated son and loving brother at first; in actuality, he's a very conniving person who would stop at nothing to ensure that he is the only heir to his parents' fortune and also to take over control of the hospital his family owns.
  • Marcy from Married... with Children, who is often presented as being old fashioned and loving of her husband Steve (and later Jefferson). However, she often ends up in situations where someone has wronged her, and this often causes her to describe in violent detail how she is going to exact revenge on them. In a similar fashion, she's also shown to be sex-obsessed, but she tries to keep this persona hidden from the Bundys because she wants to look wholesome and be the voice of reason. It never works.
  • The Mary Tyler Moore Show had Phyllis Lindstrom, and later Sue Ann Nivens, as mildly comic examples of this (making them perfect foils for the Minnesota Nice Mary.)
  • Morgana from Merlin has fallen into this, mostly in the earlier seasons when she was pretending to be the good girl princess-her temper and strong will showed up from time to time, but Uther never knew she was as bad as she was. And she's openly evil nowadays. She wasn't really pretending to be good in the earlier seasons, she genuinely was kindhearted, yet fiery when she needed to be. Since learning she had magic and resenting how magic-users are treated in Camelot, she turned against her old friends and became the evil villain she is now. Although, after turning to darkness, she did admittedly pretend to still be an ally of Camelot for a while, before dropping the ruse.
  • Million Yen Women: Shin's rival writer Yuzu Hanaki. He puts on a friendly face for his media appearances as a writer who is successful among readers and critics alike but can be quite mean once the cameras aren't running.
  • The series Motive has the killer revealed to the audience in the opening scenes. Flashbacks show how the crime happened and why and often reveals the "victim" wasn't that nice and that others involved aren't good either.
    • A limo driver kills a cop to protect his girlfriend. The flashbacks reveal the woman was actually a con artist setting him up the whole time.
    • A father is murdered by a man who then kidnaps his daughter. However, it turns out the "father" is the one who kidnapped the girl years ago and his killer is her real father coming to rescue her.
    • A pilot appears to have been cheating on his fiancee with another woman who boasts an engagement ring and photos of them together and he killed her to marry a richer woman. But when arrested, he reveals the "girlfriend" was a woman he sat with on a single flight and stalked him, faking photos of them, stealing that ring, and trying to ruin his life. When he finally confronted her, she attacked him and he had to kill her in self-defense.
    • A truly dark case in "The Frog and the Scorpion" as a woman has pleaded innocence for murder and when another killing like it occurs, it seems to prove it. She's freed as it turns out that the killer was her therapist, who'd fallen in love with her and committed this murder to get her out. They're at a cabin which point, she stabs him in the neck with a corkscrew. As he lies dying, he sees her wicked smile and realizes she was guilty all along and used him to kill an innocent woman just to get out of jail. When the cops burst in, the woman starts crying out about how the man kidnapped her but they've already figured out the truth and arrest her.
    • Subverted in "In Plain Sight" as a long-lost girl comes back to her dying mother and older sister. The sister is suspicious of things, especially her mom changing the will to give her newfound daughter more money. The cops figure out that the girl isn't the missing daughter but part of a con. But as it happens, the mother had figured it out and knew the con artist was a good person and wanted her to end her life with dignity. Sadly, the sister never realized and so killed the con artist, thinking she was protecting her mom.
  • In Oz, Schillinger offers to be Beecher's new cellmate to seemingly protect him from Adebisi. Beecher accepts the offer from the seemingly helpful Schillinger, but on their first night in the cell together Schillinger rapes Beecher and "brands" him by burning a swastika design into his right buttock.
  • HRH The Princess Eleanor from The Palace charms the public with her poise and charitable endeavours, but she's really a ruthless schemer who will abuse anyone's trust to get to the throne.
  • Person of Interest: This happens multiple times, in keeping with the central premise that the protagonists only receive the identity of a person involved with a murder-to-happen - whether it's the victim or the murderer is up to them to find out, with several "obvious" victims turning out to be either the perpetrators of the crime in question or guilty of other crimes. Specific examples (all three of them from the first season) include:
    • The prosecutor in the pilot. The guy stalking her is trying to uncover her crimes, her trying to find another witness is so he can be silenced and the obvious trap she's walking into is merely her meeting her associates.
    • Elias, the bogeyman of organized crime, plays the part of a school teacher who apparently has witnessed a murder and is now on a hit list. Reese protects him for most of the episode until Elias shows his true colours, cuffs Reese to a railing and escapes.
    • When we see Root in the season finale, she plays the part of a meek therapist who is being hunted down, giving no evidence of her true nature until we see her shoot a woman from behind and hold Finch up at gunpoint. Technically, she was the victim of the episode, but that was because she put a hit on herself so she could find the heroes who would come and rescue her.
  • Robin Hood:
    • Isabella shows her true colors when she tries to kill Robin after he dumps her. However, it is unintentionally subverted considering Robin's questionable behavior in this particular season and the fact that it is heavily hinted that Isabella has mental problems thanks to seventeen years of an abusive marriage. Likewise, the Derailing Love Interests trope played a part, as Robin hooked up with Kate soon afterwards.
    • Kate herself was petty, mean, jealous, spiteful, and vindictive...not that the writers ever noticed, considering she was an almost too-perfect example of a Jerk Sue masquerading as a Designated Hero.
  • Scandal: Becky, Huck's girlfriend turns out to this. No one could have ever suspected this person of shooting the President and framing Huck for it or being such a murderous psycho in general.
    • In season 7, President-elect Frankie Vargas is killed on stage right after winning the election. This leads to a complex series of events ending with Millie voted President by the Electoral College after choosing Frankie's widow, Luna, as her VP. On the night of the Inauguration, Liv confronts Luna on how she was the one behind her own husband's murder, all as a plot to be named President herself. Luna defends herself on how Frankie would have had to make compromises and not get enough done. "Imagine what Jackie Kennedy could have done after Dallas," Luna says, making it clear she thinks she could have achieved Frankie's plans better. She pays for it by being forced to kill herself.
  • Scrubs:
  • Sisters. A Whole Plot Reference storyline had oldest sister Alex hiring a new assistant Evelyn, who rapidly made herself indispensable while simultaneously fawning and gushing over her. It soon became obvious that the girl was in fact undermining her and after her job.
  • On Smallville, Mikhail Mxyzptlk is introduced at the beginning of the episode as someone who isn't too bad a guy. He helps Chloe place a bet on a football game that Clark's taking part in. He later helps Chloe write an article for the Torch. Later in the episode though, it's shown that he's actually a very manipulative person, demonstrated further by his ability to control people's actions by speaking.
  • Star Trek: The Original Series:
    • Khan seemed like a really swell guy, 'til he set out to kill Kirk, steal his ship, and conquer the known universe.
    • The episode "Amok Time" gives us T'Pring. More of a bitch in Emotionless Girl's clothing, really, but still the ex-wife from hell whose Jerkass moves include: provoke a situation knowing that she will get back at him and it will literally kill him (given the situation, her choices would be perfectly understandable if it was, even partly, for other motives, but it is apparently only for this), trying to make him fight his captain and his friend to the death, then revealing that even if Spock still wanted her after all that, she would have cheated on him anyway. On the other hand Spock had made her wait twenty years for her wedding night and made it clear to all Vulcan that the only use he had for her was sex to save his life.
  • Star Trek: The Next Generation:
    • Admrial Norah Satie is particularly nasty case of this as seen in the episode "The Drumhead". At first Satie seems like a Cool Old Lady who has the best intrests of the Piccard and Federation while they are investiaging a possible sobotage attempt (later revealed to be a accident) from a possible Romulan spy among their ranks. Satie effortlessly charms Piccard and inspires passsionate determination from even Worf, however it turns out Satie is a rutheless Knight Templar who starts a fearmongering Witch Hunt, cruelly interogates and ruins the career of a young medical technician who has Romulan grandfather and lied about on his Star Fleet application. When Piccard prevents her interrogations, Satie puts him on trial, accusing Piccard and the Enterprise crew of being Romulan colabrators. Thankfully Piccard shoots her down with excellent speech recited from own father's memoirs. This trope is even lampshaded at the end.
    Worf: I believed her. I, I helped her. I did not see what she was.
    Picard: Mister Worf, villains who twirl their moustaches are easy to spot. Those who clothe themselves in good deeds are well camouflaged.
    • One-time character, Nicholas Locarno, while nice and charming on the outside, was actually a really nasty person beneath the surface, according to Word of God.
  • On Star Trek: Deep Space Nine, Vedek (later Kai) Winn: wise and benevolent religious leader on the outside, but full of biting, passive-aggressive insults that quickly reveal the depths of her envy and pettiness.
    • Odo's former mentor, the Female Changeling, first appears in "The Search" as a wise, serene woman who is delighted that Odo has returned to his people. She and the other Founders are later revealed to be the rulers of the tyrannical Dominion. Throughout the series, we see examples of the malevolence behind her zen-like facade, such as when she impersonates Kira, leads the Dominion occupation of Deep Space Nine, and orders the genocide of the Cardassians at the end of season 7, out of spite.
  • Alan Harper on Two and a Half Men is the kind of guy who has spent his whole life living by an arbitrary morality, and is now mad that he hasn't reaped the rewards he thinks he deserves for it. Yes, life hasn't treated him all that well, but a lot of that is because Alan is a spineless doormat; he is incredibly resentful against his brother, who lived in hedonistic revelry that Alan secretly wanted himself, but never allowed himself to go for because he thought that the universe would automatically reward him for his passive-aggressive nice guy act. In the last few seasons of the show, however, he seems to have realized this and consequently has relinquished all pretenses of being a Nice Guy.
  • Victorious had a girl named Ponnie, who pretends to be innocent and befriend Tori, but drives Tori insane because she claimed the moment Tori enrolled, Ponnie got kicked out. This is proven by Sikowitz to be untrue, but Ponnie still wreaks havoc.
  • Xena: Warrior Princess:
    • Amarice in her first appearance was similar to Velasca, but was also more of a Well-Intentioned Extremist, even trying to take on Xena, in her attempted protection of Gabrielle in "Endgame".
    • Ephiny inverts this trope in her first appearance by being aggressive, unfriendly, and cold toward Xena and Gabrielle, before eventually becoming one of their best, and most trusted friends for the rest of her life.

  • In Flower of the Plateau, Mikulia is a florist but she actually was an ex-prostitute who even kills two people, an ex-suitor/client and her own son because they're the only ones who know that.
  • Macabre has many of the Serial Killers they sing about be this, mainly because they were actually this in real life. Like Ted Bundy, who pretended to be a handsome and sweet guy to lure in his victims.
  • Progressive rock band Coheed and Cambria makes a reference to this in their song "Welcome Home", with the "bitch" context taken a little up:
    "A whore in sheep's clothing, fucking up all I do."
  • The Elvis Presley song, Devil In Disguise. At first, the girl being described is an angel, but Elvis sees through it.
    You look like an angel
    walk like an angel
    talk like an angel
    But I got wise
    You’re the devil in disguise!
  • Referenced vaguely in Mumford & Sons' "Little Lion Man".
    "Your grace is wasted in your face. Your boldness stands alone among the wreck."
  • By Word of Goddess, Sara Bareilles considers herself one of these. She's said at more than a few interviews that she finds it very amusing that she can fill her albums with angry songs that chew people out or tell people off, and people turn around and love her for it. In her words, "You can be a total bitch, but if you say it in a happy, peppy, sweet way, absolutely no one will notice."
  • "Down At The End Of Your Road" by Jethro Tull, a Broadsword And The Beast era song describing a man who, by day, is a well respected real estate businessman, yet, by night, is a Jerkass who messes with the neighbors in various ways.
  • Daniel Amos's "Cloak & Dagger" (from ¡Alarma!) is about the character type in general, not about any specific examples:
    There's Cold War tactics hidden in a smiling face
    A pretty kind of poison that will leave no trace
  • Taylor Swift's "Blank Space" describes a woman who turns out to be this, and explicitly refers to herself as one before the second chorus:
    "Darling, I'm a nightmare dressed like a daydream."
  • Set It Off has a song called "Wolf In Sheep's Clothing", which talks about someone who manipulates people and poses as a nice person.
  • "Stupid Girl" by Garbage berates a woman for faking innocence as they manipulate others.
  • "2 Faced" by Louise plays this straight, being about two-faced people, but contains a line that plays with the traditional metaphor. She describes them as "sheep in wolf's clothing", nothing to do with the trope of the same name, but suggesting that two-faced people believe their behavior makes them hard and tough, but in reality, they are weak and just follow the crowd.

    Myths & Religion 
  • From Greek Mythology, Hera in pretty much all depictions. Queen of the Gods! Goddess of Marriage! Nice entity, right? Wrong — many, many of the myths involving her focus on her utter wrath toward the children of her husband (and brother) Zeus, who slept around on her all the damned time, the biggest example of this being Heracles, who Hera sent two snakes to kill as a baby on top of other wrathful acts when he came of age. That being said, there are times that Hera actually got things right; why don't you ask Medea on how it turns out for Jason betraying her marriage?
  • Aphrodite is actually a better candidate. Looks like the Brainless Beauty, and seemingly too innocent to perpetrate a single evil act. But she regularly runs the gamut from petty and mean to pure evil. But just like Hera, there are also times, depending on the version and the city-state that it originated from, that Aphrodite actually showed compassion, but good luck spotting them in between her mean outbursts
  • Grimhild in Norse Mythology. She made Sigurd forget about Brynhildr so that her own daughter Gudrun could marry Sigurd. This ends up getting both Brynhildr, Sigurd, Sigurd and Gudrun's son and Grimhild's youngest son killed. Then she forces her daughter to marry Brynhildr's brother despite that he may want to kill Gudrun's brothers in revenge. Grimhild herself gets away.
  • In The Bible the reader is warned not to trust every teacher and prophet that appears to be telling you the truth and/or spinning some ground-breaking message, but instead, you must test their genuine nature. Just to illustrate how easy this can happen, it's pointed out that even Satan is capable ofappearing as an angel of light; basically, things that look beautiful can actually be out to destroy you.

    Pro Wrestling 
  • Allysin Kay wants people to think of her as a classy lady. To this end she will compliment her opponents, give them plenty of room to enter and prepare, allow them to recover, as long as she is in control of things. Should a match ever become competitive Kay will get rough in a hurry and has even baited a few people into traps that could have well been fatal.
  • Maryse, in an angle with Gail Kim. She even began tag-teaming with (then-face) Gail, saying friendly things to her in English while insulting her in French. (This backfired.)
  • Melina in her appearance at Maryland Championship Wrestling's "Ladies Night" event in 2015. She served as the enforcer in the MCW Women's Championship match between Amber Rodriguez and Mickie James and ran Amber's henchmen out of the arena to keep them from interfering on Amber's behalf. However, after referee Lisa Marie Varon was taken down by accident, Melina revealed her true colors and attacked Mickie, renewing their WWE rivalry. Melina was attacked by Varon, and Mickie went on to win the title.
  • Tina San Antonio feigned an injury to get out of WSU tag team championship defenses with Marti Belle so she could try out for WWE. She revealed this after relieving Jazz, who was acting in her place, and right before choking out Belle.

  • Lacrimi ap Danwyn from Soul Trigger is a Manipulative Bastard whose control freak tendencies have him seeing everyone in the galaxy as an actor of a play in which he is the director. Over his almost six centuries of life, he has gotten his hands into the affairs of all sorts of people and married several times, each of which tended to end with his wife's tragic death... which unbeknownst to everybody else, he causes for his own entertainment.

    Tabletop Games 
  • In Exalted, the Black Claw Style of Supernatural Martial Arts is based entirely around this concept; most of the techniques of the style are variations on the Wounded Gazelle Gambit, and the final Charm in the style is a powerful attack that becomes unblockable, undodgeable, and even more powerful if its target is someone who genuinely loves the user of the style.

  • In The Little Foxes, Regina puts on a particularly charming Southern Belle act for Mr. Marshall, and she plays the fact for her husband is seriously ill for some extra sympathy. However, her caring and polite manner is a façade for an ambition even more ruthless than her brothers, and when Horace does come home to her (because she demanded it), her attitude towards him rapidly deteriorates from passive-aggressive needling to literally telling him, "I hope you die. I hope you die soon."

    Video Games 
  • Batman: Arkham Origins: In the "Cold Cold Heart" DLC, Ferris Boyle has good enough PR that he wins the Wayne Enterprises Humanitarian Award and fools Batman, the world's greatest detective, into thinking he's a kind-hearted Honest Corporate Executive. In reality, he's a sociopathic monster who's even worse than his Batman: The Animated Series incarnation. He makes a deal with Victor that he will help him find a cure for Nora in exchange for him developing cryo-weapons, personally assaults Victor when the latter realizes he has no intention of honoring his bargain and refuses to cooperate with him any further, kidnaps Nora (all the while claiming she's his property as a cryonic test subject), sadistically taunts a helpless Victor about how he will kill Nora in front of him before killing him, just so he can see her slip away, all the while bashing him in the head, and attempts to kill Batman even though the latter saves his life just so he can erase all evidence of his crimes.
  • Dimentio from Super Paper Mario is a polite, almost perpetually-smiling court jester who pretends to be on the side of the heroes. Then, he tries to destroy reality.
    • Mimi also fits this trope, although she drops the "nice" facade within a few minutes of meeting Mario (when he breaks her vase). The player knows she's evil from the get-go, though, and she pulls a Heel–Face Turn at the end.
    • And in Paper Mario: The Thousand-Year Door, there's Grubba, who acts nice to Mario for most of the chapter, but turns out to be a total bastard who's been using the chapter's MacGuffin to drain the life energy out of people later.
  • Nur-Ab-Sal from Indiana Jones and the Fate of Atlantis is the spirit of an Atlantian king who Sophia claims as her spirit guide. Indy, as a scientist and a cynic, is less inclined to buy into the mumbo-jumbo of the spirit world... though, through his guidance of Sophia and various displays, Nur-Ab-Sal proves to be quite real on more than one occasion... real, really controlling, and really bad news. You initially think that Sophia is just protective of her necklace because she refuses to trade it or remove it, but gradually, with the right dialogue—especially in the team version—you realize that it's Nur-Ab-Sal who's possessive of Sophia. Upon reaching his "throne room" in Atlantis, he finally fully reveals his true colors by possessing her completely, claiming to Indy that the time for human frailty has passed, and dooming her to die there as his vessel.
  • GLaDOS from Portal. She's the AI programmed to take care of the facility, but she killed all the staff members on Take Your Daughter To Work Day.
    • Wheatley from the second game is one as well.
  • Halo's Prophet of Truth comes across as polite and affable at first to the rest of Covenant until he tries to commit genocide against the Elites, becoming crazed and hysterical by the end of Halo 3.
  • Atris, from the second Knights of the Old Republic. She even wears white. Despite her crappy attitude, she presents herself as very much holier than thou; the quintessential perfect goody-two-shoes Jedi. In reality, she has turned to the dark side and caused countless innocent deaths. Executive Meddling caused the extent of her evil acts (causing the destruction of Katarr, the extinction of the Miraluka, and the death of hundreds of Jedi just because she loved and hated the Exile) to be cut from the finished game. If anything, she's a unique case in that she has no idea how bad she was until she's shown.
  • At the beginning of Dragon Age: Origins, Queen Anora seems like nothing but eye candy for King Cailan, and, after his death, became the justification why her father Loghain should be the regent in the absence of a king. Towards the end of the game, you have to rescue her from a castle where she is kept against her will by her father. Once you have saved her, it turns out that she had been running the kingdom all the time. The fact that her father arranged for the death of her husband seems not to bother her too much, but she isn't going to let him take away her kingdom. She agrees to marry her late husband's half-brother Alistair to strengthen her claim as the queen, but only under the condition that she keeps running the show and he is going to be only for show. If the player allows her to remain in power and doesn't kill Loghain, she even goes so far as to try to have Alistair executed so he's not a threat to her rule despite his insistence that he just wants to leave. However, the player can potentially marry her if playing as a male human noble and she treats him rather warmly afterwards.
    • Sister Petrice plays one in Dragon Age II as she manipulates events in order to start a war with the Qunari.
    • In Dragon Age: Inquisition, Empress Celene of Orlais is always courteous to the Inquisitor and projects the image of a peaceful High Queen. The prequel novel The Masked Empire shows that she's a scheming manipulator who makes Anora look nice. She justifies her actions as being for the good of the Empire, but murdering thousands of her subjects (all elves) just to keep them from being used by a rival is not the kind of plan a good person would even consider, let alone put into action. Neither is faking an assassination attempt on herself, a farce that caused the deaths of all her servants, including her lover Briala's parents. While none of the potential candidates the Inquisitor can support to rule Orlais are wholly good people, Celene is arguably the most morally repugnant of them all judging by her actions. But she's always very polite.
  • Baldur's Gate II: Aerie comes across as the sweet, innocent Woobie of the group for most of the story, but gods help anyone in a romantic rivalry with her. It's telling that Jaheira, whose status as a short-tempered Tsundere is the stuff of legend, has the clear moral high ground when the two of them fight over a male player character.
  • Darkstalkers: B.B. Hood/Bulleta. Well, hopefully. If it's not just an act, she's even more Ax-Crazy than she seems, which is saying a lot.
  • Athena in the God of War series. She plays The Mentor role for most of the first game, and in the third, though posthumously, only to reveal her true nature after Zeus is killed. When Kratos sacrifices himself to release Hope to all of humanity, Athena wails, "You fool! That was supposed to go to me! The mortals won't know what to do with it!"
  • Persona:
    • Shuji Ikutsuki in Persona 3. He seems like a cheerful and friendly Reasonable Authority Figure at first glance, with an endearing love of bad puns, but in reality, he's manipulating the heroes into killing the Shadows in order to bring about the Fall and destroy humanity. He shows his true colors the night after the last Full Moon Shadow is destroyed, and tries to sacrifice the protagonists in order to hasten The Fall.
    • The culprit in Persona 4, in the Normal/True playthrough. Tohru Adachi combines this with Obfuscating Stupidity, pretending to be a dumb but well-meaning detective. In truth, he was killing people for the pure hell of it after finding out he could get away with it, because Adachi thinks life is meaningless.
      • The Man Behind the Man might be a more subtle example. Izanami is a goddess who gives people incredible power and sits back as two of them endanger the lives of innocent people, and ultimately ends up trying to kill you. Her disguise? An androgynous, and relatively friendly gas station attendant.
      • Saki Konishi, the girl Yosuke had a crush on, plays with this. She appeared to be pretty friendly towards him as well. In the twisted Shopping District area of the TV world, echoes are heard of Saki despising and resenting Yosuke all along. However, Yosuke acknowledges that while it may or may not be true that Saki hated him (Shadows tend to exaggerate a person's feelings/thoughts), she was still a good person and he continues to remember her fondly.
    • In Persona 5, Madarame is the only one of the Phantom Thieves' targets who acts this way. Unlike the other targets, who are openly hostile to the Phantom Thieves right off the bat since they trust their influence to protect them, Madarame at least pretends to be nice and personable on the outside. He has several "logical" excuses prepared to cover his tracks if exposed, and it's only when the Thieves keep pressing the issue and forcing their way past his facade that he finally drops it. This is part of why Yusuke has such a hard time understanding the truth and why he takes it so badly once Madarame's crimes are exposed.
      • Mika, Ann's fellow model, isn't outright evil, but she's a Manipulative Bastard who snipes at Ann, then uses Crocodile Tears and her acting skills to make Ann look like the bad guy. She's even underhanded enough to fake emails to cause other models to get the wrong time for their shoots, enabling her to take their place and advance her own career, even weaseling out of punishment by giving a fake apology when she's caught.
  • Scott Shelby in Heavy Rain comes across as a nice, compassionate detective, who even rescues a suicidal mother and looks after her baby, but is actually the Origami Killer.
  • Paz from Metal Gear Solid: Peace Walker. She introduces herself as a sweet college student longing for peace in her beloved country, Costa Rica. Even after knowing that her "professor" works for the KGB, Snake decides to accept the mission just for the sake of this girl, because he thought that her feelings were genuine. But then she turns out to be the game's final boss when she steals YOUR beloved Metal Gear ZEKE, pilots the damn thing in her underwear, and tries to blast you with a railgun. She actually works as a triple agent for the KGB, CIA, and mostly Cipher the proto-PATRIOT. Thank God Snake then blows her ass out of the Metal Gear, into the ocean.
    • Her actions also serve as a testament to how far Zero and the Patriots have fallen in the past ten years, as it's revealed that she was scared to death of failing them and considered inciting their wrath a Fate Worse than Death; indeed, her diaries reveal that she actually Became The Mask to an extent and wished she didn't have to do what she did.
  • Yaobikuni from Onmyōji, to the surprise of everyone. She's been genuinely nice and helpful for a good while before all of a sudden revealing herself as The Dragon to Yamata-no-orochi and nothing is going to stop her from awakening and setting him free.
  • Given the lighthearted nature of the series, Pamela from Atelier is a Played for Laughs case. Well, she's not evil, but some things she does are not very...nice.
    • In Trinity Universe, she more or less states that she does those things only because that's how ghosts are supposed to behave. She genuinely is dense to the point that she doesn't realize what she does can be construed as 'evil', and all she really wants is a friend to play pranks on. Even when she goes uber-creepy and helpfully hopes you'll die soon, it's only because she thinks that way you can have fun being ghosts together with her.
  • Mary from Ib is one. At first, she appears to be a visitor that became lost in the art gallery like Garry and Ib, but she's actually a living painting who is willing to trap them there so that she'll be able to escape to the real world.
  • Resident Evil:
    • Albert Wesker in RE1 is The Leader of S.T.A.R.S and while he’s aloof and stoic he still seems to care greatly for Jill, Barry, and Chris. Towards the end of the game, however, he reveals himself as The Mole for Umbrella and has set everything up as a slaughterhouse for his teammates who really cares little for. In later games as Big Bad Wesker barely puts up any pretense and psychotically tries to kill Chris and Jill at any given opportunity.
    • Ada Wong in RE2 when she first meets Leon is very polite and seductive making the rookie police officer trust her, she’s actually a spy who does everything for personal gain and has used and betrayed multiple people. In RE4 Leon knows Ada works for the aforementioned Wesker so distrusts her despite his feelings, though she helps him out throughout the game and only turns on him when he’s got the Dominance Plaga in his hand.
      • The Resident Evil 2 (Remake) really plays this trope up with Ada who pretends to be an FBI agent and when she gets injured half through Leon’s scenario and pulls the Wounded Gazelle Gambit so that Leon will help her out. In the tram scene when Leon is reluctant, Ada kisses him so that he’ll be more willing to grab the T-Virus sample for her which is far more manipulative and cruel than anything she did in the original game. Later when Leon who knows the truth and won’t hand the T-Virus sample over, Ada pulls a gun on him, though as Leon correctly guesses she doesn’t have in it her to shoot him.
    • Jessica Sherawat from Resident Evil: Revelations who takes Jill’s role as Chris’s partner is very bubbly and flirty. It’s revealed towards the end of the game she’s a double agent for TRICELL along with Raymond Vester.
  • Numnu from Suikoden Tierkreis, although this is usually Played for Laughs. He might seem to be a cuddly, adorable Porpos-kin, but he is also good at putting people into troublesome, or even outright dangerous, situations.
  • Levin, aka the third World Eater Raksha, from Soul Nomad & the World Eaters combines this with Obfuscating Stupidity and spends most of the game pretending to be a good-natured goofy moron. Disturbingly enough, while he isn't good-natured or moronic in the slightest, he still comes across as a little goofy when Trish confronts him. This is also one of the rare cases where, depending on Relationship Values, the person in sheep's clothing can end up Becoming the Mask.
  • Dragon Quest IX has Mayor Bryce, who runs the struggling Port Llaffan. While he treats Jona kindly, acting as a surrogate father for the recently orphaned girl, he's mainly interested in abusing her ability to summon the great whale, Leviathan. When she says that she's not comfortable overusing that power, he immediately replies, "Well, it's not like you can do anything else for us, useless girl." It's not simply a matter of helping their village survive, either; he keeps her summoning to the point where everyone completely abandons their fishing as useless. And even before she developed her power, when they were honestly struggling to survive, he still wouldn't let anyone else use his private fishing hole...better described as an entire coastline.
  • Randy from Valkyria Chronicles II qualifies. He's the ideal student council president, comforting those who are down and out and helping old ladies across the street. And then you bring him into battle...BANG BANG BANG PLOP. "How unfortunate." The whole nice guy thing was just a facade so that he could set himself up for a leadership role. God help you if he perceives you as a threat to his role as a leader and the center of attention.
  • In World of Warcraft Cataclysm, it turns out that Hope Saldean, the kindly adopted daughter of the Saldean farmers who cares for the people of Westfall, is actually Vanessa VanCleef, who seeks to revive the Defias Brotherhood and avenge her father's death.
  • Hiveswap has a couple:
  • Captain Shannon from The Orion Conspiracy. He seems to be a nice guy, giving a eulogy to Danny, Devlin's son, and letting Devlin say something at the funeral. He seems to care very much about the crew (notwithstanding some hostilities between him and the engineer Meyer), and is a little condescending towards Devlin, on the grounds that Devlin is middle-aged and Shannon is in his prime. Shannon also seems to be rather anal about the rules. Then, when Kaufmann is murdered, Shannon blames Devlin for the murder, ignores Devlin's protests of innocence, has Devlin imprisoned, and decides to cover up the murder, keeping it between himself, LaPaz, and Ward. So you would think, what a sleazy guy, right? Then Devlin and Shannon have a confrontation later on and it is revealed that Shannon blames Devlin for the death of Shannon's wife, so he murdered Danny as part of his revenge, then he murdered Kaufmann to frame Devlin, and now he is going to murder Devlin. Now that is a Bastard in Sheep's Clothing! Good thing Meyer intervened before anything else happened.
  • Luca from Ar tonelico II: Melody of Metafalica. Harvestasha in the sequel, very Moe in appearance and has a very squishy voice, but doesn't hesitate in disabling her trusted friend in an attempt to wake up a Physical God.
  • James Tobin from In the 1st Degree. He seems like a nice guy who got caught in a bad situation at first. However, it will become clear that this is only the image he is trying to project, as he is trying to not be found guilty of murder and grand theft. Luckily, he is not very good at projecting this image. In fact, if you play the game right, you'll be able to make him lose his cool completely, and then he will show himself for what he is right in front of everybody in the courtroom.
  • Jeannie May Crawford in Fallout: New Vegas, who despite initial impressions that she's just a nice old lady is discovered during a quest to have sold Boone's pregnant wife to Legion slavers... and made sure she got paid extra for the fetus.
    No-Bark Noonan: I don't trust a man that doesn't have something strange going on about him... 'cause it means he's hiding it from you. If a man's wearing his pants on his head, or if he says his words backwards from time to time, you know it's all laid out there for you. But if he's friendly to strangers and keeps his home spick-and-span, more often than not he's done something even his own ma couldn't forgive.
    • Clanden appears on the surface to be a normal, friendly man but is in fact a brutal serial killer who makes snuff films of his victims.
  • The Legend of Zelda: The Wind Waker: Tingle is perky, cheerful, and near-sycophantic when talking to Link, but if you talk to Ankle (the guy in pink), he reveals that he's Tingle's younger brother, and Tingle is incredibly abusive, but on days when you visit, he's so much nicer (he does not, however, specify if "so much nicer" is enough of an improvement for Tingle's behavior to qualify as "nice" on its own)! If you talk to David Jr. (the guy in white), you find out he's not even related to Tingle; he's just some poor schmuck who happens to look like Tingle and washed ashore one day after a boating accident, and Tingle has been forcing him to do menial labor ever since.
  • Prince Fleaswallow from PaRappa the Rapper seems like a normal, but eccentric shopkeep obsessed with love at the local flea market. However, if you actually pay attention to his lyrics, he seems to have a god complex, be on the run from the police, and only cares about making money. It's also implied the merchandise he sells is stolen, and that he'd be willing to steal someone's entire business.
  • In Disciples 2, Uther first appears as The Chosen One who will save the Empire from ruin. The first hint that he's not the Messianic Archetype is the way he cruelly mocks the Dwarven King's grief over his lost son. During his coronation, Uther drops all pretense by murdering his father the Emperor with hellfire and summoning demons in the heart of the capital. He then reveals his true demonic form and his goal: to conquer Hell itself.
  • The Witch's House: The Witch's entire MO is to pretend to be a tiny, sweet, helpless Ill Girl, only to her victims in to their violent deaths. Notably, Ellen befriended and used Viola to get her body, tortured her by cutting her legs and gouging her eyes out before the switch, then burned her throat.
  • Tsubaki Yayoi of BlazBlue... Eh, sort of. Her polite, prim and dutiful nature is genuine, but she secretly harbours an unhealthy attraction to Jin and it occasionally leads to some startling behaviour. She's too three-dimensional to openly call her a bitch or a nice gal, but she has qualities of both.
  • Transistor: Sybil Reisz has this as one of her few given personality traits, apart from her massive crush on Red.
  • Even though Joshua from The World Ends with You seemed like a rude little snot, he also looked like a generally nice guy. Even going as far as to "Sacrifice" himself for Neku He just seemed like a nice, slightly lonely kid... He wasn't. He was secretly the Composer, who had been using Neku THE WHOLE TIME, and was fully intending to destroy Shibuya. Oh, and that sacrifice I mentioned earlier? All part of his plan
  • In the near-endgame of Bravely Default, it's revealed that Airy was working for the main antagonist of the game, and was following the party in order to convince them to purify the crystals, which would, in fact, do the exact opposite of saving the world, which is what Airy had been telling the party.
  • Dr. Bumby in Alice: Madness Returns is a creepier example. He pretends he's trying to help Alice get better, but he's a Complete Monster. Alice finds out that he's been brainwashing children into acting as prostitutes for him and was trying to do the same to her. It's also revealed that he started the fire that killed her family, blamed her for it, and raped Alice's sister after she rejected him. He's revealed to be the Big Bad at the end of the game as well, causing Alice to slowly lose her mind so he could gain from her insanity.
  • Jane from season two of The Walking Dead. At first, she appears cold and aloof but slowly warms up to Clementine, becoming something of a big sister to her. She's also one of the most level headed and experienced members of the group, who eventually defrosts, becoming a valued ally. However, once episode five rolls around, she deliberately provokes Kenny into a heated fight by taunting him about his dead family, then hiding the newly born AJ in sub-zero temperatures and leading him to believe that he'd died. In one scenario, this causes Clementine to kill Kenny. And all of this happens because Jane wanted Clementine all to herself.
    • Season Three has Joan, one of the leaders of the New Frontier. On the surface, she appears as a kindly old lady who bakes cakes in her spare time and is unaware of the crimes committed by those under her. In reality, she's a ruthless monster who organized raids on peaceful settlements, usurped control from David, and justifies her crimes by saying that she didn't want to lose anyone else after their last bad winter. She even almost sounds sarcastic when "apologizing" to David for being responsible for his daughter's murder.
  • Dame Caterline Demaiou from Aviary Attorney is the elegant bourgeois daughter of a wealthy businessman, seemingly falsely accused of murdering a colleague of her father's. After the court case is over, and her innocence is 'proven', she reveals that she actually did murder the man she was accused of killing in order to increase her father's share in his train company. She shows no remorse about killing a man and framing another for the crime, and is a Karma Houdini in 2 of the 3 possible endings.
  • King Radovid from the Witcher series. In the first game, he presents himself as a friendly Reasonable Authority Figure, though his connections to the Church of the Eternal Fire and its subsidiaries in the Order of the Burning Rose and Salamandra imply he's been making power plays on Temeria. In the second, he's a ruthless bastard who tortures people and takes every opportunity to expand his domain, but his actions are still mostly rational. By the time the third game comes around, he has shown his true colours as a murderous, gibbering lunatic who makes the invading Nilfgaardians look downright benign by comparison.
  • Until Dawn:
    • Josh at the beginning of the game is a very cheerful and upbeat guy despite his sisters Hannah and Beth disappearing and being presumed dead after Hannah was pranked and humiliated and Beth chased her out into the night. The truth is however Josh blames all his friends for the prank and torments Chris, Ashley, and Sam by pretending to be a masked killer. Though Josh still manages to be very sympathetic as it’s shown he has severe depression and schizophrenia being tormented by horrific hallucinations of his sisters.
    • Ashley can be this depending on the player's choices (including not being sympathetic when she and Chris speak of how Hannah reacted the night of the prank and/or when they find a projector that shows the prank on Hannah), showing a surprising nasty streak that leads to letting Chris die if he tried to shoot her earlier with the gun when neither knew it was filled with blanks.
    • Even if she's played as a nice girl, she still gets a moment of this when she insists that the group kick Emily out of the basement, knowing that there are Wendigos out there. While that can be chalked up to believing in the actual mythological idea of Wendigo bites turning their victims, she can still be this anyway by deliberately neglecting to share the information with the group.
    • If you are sympathetic to the conversation with Chris after the dollhouse, Ashley's honesty stat will go down, suggesting she is lying and may not actually feel bad about what happened (or at the very least, feels that what happened to Hannah is also Hannah's fault as she suggests if you choose the dismissive option).
  • All of the Bullies from Yandere Simulator. They're a very popular clique and are thought to be honest and trustworthy, but they're really complete bitches who nearly bullied a group of students into suicide prior to the game (causing them to become the Delinquents), and can actually bully someone into suicide if their reputation is lowered enough during the game (i.e. if you gossip about someone too much). The Student Info for the bullies states the different ways that each pretends to be a good guy, and the ways they're really horrible (Kokoro pretends to oppose bullying but in private does it herself, Hoshiko pretends to be positive but really only thinks negative things about others, and so on).
  • Marx from the Kirby series appears as any other Dreamland inhabitant with his cutesy appearance and is as concerned about day and night cycles falling into chaos as Kirby is. Not only is he a Manipulative Bastard who is causing it, but he steals a wish from Kirby to take over Dreamland before leaving the hero to die and serves as the Final Boss of Milky Way Wishes in Kirby Super Star.
  • Flowey from Undertale is a cute little flower, and the first character you meet in the game. He poses as a tutorial character, happily telling you to catch his "friendliness pellets" with your SOUL. The "friendliness pellets" turn out to be bullets, your HP gets knocked down to one, and Flowey calls you an idiot for falling for his tricks before trying to murder you before Toriel knocks him out.
  • In the Scooby-Doo video game Scooby-Doo, Who's Watching Who?, one of the suspects in the Sugarland level is the current owner of the Sugarland candy corporation Sylvester Sweetsugar, real name Edgar Norbert Diffendork. For PR purposes he pretends to be a nice guy, but in reality, he's quite ill-tempered and mean.
  • In Octopath Traveler, during Alfyn's Chapter 2, he meets a fellow apothecary who hands out medicine for free. In reality, it's meant to make the patients sick, so she can sell them a very expensive cure.
  • Juri Minesei of Omega Labyrinth Life is Belles Fleurs Academy's Idol Singer. To her fans and most everyone, she is sweet as sugar, unfailingly upbeat, and kind, but this hides a cruel, vengeful, and cynical side, of which Hinata is usually the only witness. Thankfully, Character Development occurs after her arc is done.
  • In Pokémon Sun and Moon, we have Lusamine, the president of the Aether Foundation. She had emotionally abused her children, Gladion and Lillie, conducted secret experiments on the Pokemon she "saved", froze them so they'd stay the same, and even secretly had the help of Team Skull, the organization Aether Foundation was supposedly against. It's also worth mentioning she has an obsession with Ultra Beasts, creatures from another dimension that are essentially the Eldritch Abominations of the Pokemon universe. However, there is the revelation that she was once very loving in the past until she gained contact with UB-01, also known as Nihiligo, whose Neurotoxins caused her to become what she is. It's ambiguous as to how loving Lusamine was before the effects of Nihiligo's Neurotoxins.

    Visual Novels 
  • Many characters in the Ace Attorney games are like this, and they're usually the true culprit of the crime.
    • Dahlia Hawthorne looks sweet enough to give one cavities, but is, in actual fact, a bitter serial killer.
    • Dahlia's mother, Morgan, shows that it runs in the family. She initially seems like a good aunt who is devoted to the Fey family, but she also shows a knack for Passive-Aggressive Kombat, not to mention that she masterminded the plot to have Mini Miney murder Dr. Grey in order to frame Maya for the crime, so that Morgan's daughter Pearl can become Master of Kurain Village.
    • Apollo Justice has Alita Tiala, a seemingly loving, devoted fiancée to Wocky, the defendant of Case 2, who is, in fact, marrying him because she and the victim of the case were the only two people who knew that Wocky was going to be dead soon. In fact, she carried out the murder to prevent being ratted out, and blamed it on Wocky.
    • Subverted in T&T case 2, where everyone expects this of Desiree, but she's genuinely a nice person.
    • Deliberately invoked in Investigations. Colias Palaeno was designed to be as friendly and sweet as possible to make veteran players suspect him right off the bat. In fact, he's exactly who he presents himself to be, and was just Manny Coachen's pawn.
    • Zig-zagged in Investigations 2. At first, it seems like Patricia Roland (Mari Miwa in Japanese) is a warden who genuinely cares about the inmates and animals like they're her family, then it starts seeming otherwise as suspicion starts pointing towards her for Knightley's murder. Then we learn that she only committed it out of fear and frustration because she believed he was one of Dogen's henchman, who was coercing her into cooperation. We then learn that she actively took bribes from Blaise Debeste, was an integral part of the President's assassination and fake kidnapping, and was apparently brutal to Simon in his interrogation, and was wholly expecting Blaise to cover for her (i.e. by hiding and forging evidence) when Edgeworth found out that she killed Knightley.
    • Phoenix Wright himself is a very light example. While he's a polite pushover to pretty much everybody on the outside, his Internal Monologue is generally filled to the brim with snide remarks directed at just about everyone. He also tends to pull the "Just Joking" Justification when he says "no" in a But Thou Must! situation.
    • Phoenix Wright: Ace Attorney – Spirit of Justice has Queen Ga'ran, who initially appears to be a kind, caring woman who did what she thought was best for her daughter and country. In reality, she is an abusive, murderous sociopath who usurped her sister, had hundreds of innocents executed, and even attempted to have her own family members killed when she thought they stood in her way.
    • Matt Engarde initially seems like a nice guy, if not terribly bright, so he doesn't seem capable of murder. In reality, he's a sociopath who honestly claims that hiring an assassin to kill his rival Juan Corrida doesn't count as murder. He also told Juan that Celeste Inpax, Juan's fiancée, had been in a relationship with Matt before Juan, causing Juan to break up with her and leading to Celeste committing suicide. When he doesn't commit crimes For the Evulz, he does so to protect his own image.
    • Kristoph Gavin. He's introduced as a mentor figure for Apollo Justice, only to turn out to be the murderer in the first and fourth cases. Even worse is why he did it. He arranged for Phoenix to use forged evidence, leading to his disbarment, because Zak Gramarye chose Phoenix over Kristoph as his defense attorney. He sent Vera Misham, a young girl who forged the diary page for him, a poisoned stamp to silence her (ending up killing her father in the process), and later killed Zak himself.
  • Danganronpa:
    • To first-time players of Danganronpa 2: Goodbye Despair, Hiyoko Saionji's childlike appearance and attitude during her introduction would most likely come off as adorable and some would even think she's going to be a sweetheart. That thought is ultimately crushed only seconds later when she reveals that she's laughing because she's playing with ants and likes the "pop" noise that happens when you crush them, and then snickers evilly and calls you a coward when you refuse to join her. Her personality and habits just get worse from there, but her cute appearance never changes.
    • Kokichi Oma from Danganronpa V3: Killing Harmony seems cute at first glance (apart from the straitjacket), as the first time you meet him shows him sparkly-eyed and excited, but it turns out he's the Ultimate Supreme Ruler, leader of a secret society with over 10,000 members...or so he says, since he's a Consummate Liar and Troll who likes to stir up drama for the other students. Like Hiyoko, he only gets worse from there, with Chapter 4 revealing he used another student to commit murder, and in Chapter 5, he claims to be the mastermind. Shortly before his death as part of a Thanatos Gambit, he suggests that he may have hated the killing game, but the characters are unsure of whether that's true or just another lie.
    • Tsumugi Shirogane, also from Danganronpa V3: Killing Harmony, is also one and manages to be even worse than Kokichi and Hiyoko as while Kokichi is a Card-Carrying Villain and Hiyoko doesn't attempt to hide her Jerkass behavior, Tsumugi pretends to be a Nice Girl only for her to be the Big Bad of the game.
  • Tokimi in Eien no Aselia. Only Yuuto ever seems to realize it. Deep down, she's really not so bad, though.
  • Borderline example: Rin Tohsaka from Fate/stay night, who combines this with Jerk with a Heart of Gold. She's not a bad person, but she's Cool, Dark and Snarky, rather than the "perfect honour student" image she shows to the rest of the school. The only ones in on her real personality (barring Shirou, who's a bit traumatised when he finds out) are her rival Ayako, who has a similar facade going on, and Issei, who served with her on the student council in middle school and got to see her true, pragmatically ruthless nature. Sakura seems to have at least some idea too, because she's her sister. She has rather mixed feelings, however, since she worries about what Rin might do to Shirou in the war, but at the same time, clearly still loves Rin, and desperately wants to be acknowledged by her. How much of this you see depends on the route. In Fate, you see some of her kindness amongst her glorious snarkiness. In Unlimited Blade Works, her kindness is fully displayed. In Heaven's Feel, she seems to drop the 'heart of gold' entirely and just becomes a bitch — especially towards her sister, Sakura — until the end of the final fight, where she demonstrates that her bitchiness had really been a facade all along, as an attempt to persuade herself that she could, after all, kill Sakura if she had to. The True End of the Heaven's Feel route implies that she has dropped the "bitch" part entirely, at least as far as Sakura and Shirou are concerned.
  • Last Window has Dylan Fitchar who may come off as a bit of a Nosy Neighbor, but is generally normal. In actuality, he's The Mole for Nile.
  • Chiaki in Our Two Bedroom Story is described as "gentlemanly" and having a "sweet face," and he exerts himself to come across as pleasant and cheerful to his co-workers. However, as the protagonist soon discovers, his true self is something less pleasant - though not irredeemably so, given that he's one of the possible love interests of the game.
  • Jeff from Nicole is a mild example: due to not wanting to be a burden on his grandparents after his mother abandoned him with them, he has created his persona based on what the majority of the population wants to see, which is an all-around nice guy who excels at what he does and is helpful and friendly. In truth, he's a bit off his rocker, distant, has almost no empathy for others, and generally considers everyone around him complete idiots, but he's not actively malicious. Like Chiaki above, he's not presented irredeemable, and he's a potential Love Interest. That being said, he becomes a far less mild and more malicious version when you find out that he's behind the recent kidnapping of three women — even then, he's still redeemable, but only if he's Nicole's chosen Love Interest. Otherwise, he remains a Smug Snake who views others as subhuman.
  • Grisaia Series:
    • Irisu Kiyoka is polite, but little more. Her speech contains veiled threats and a rather penetrating attitude. With a smile, she admits that she was hoping protagonist Yuuji would accept the souvenir she offered and get halfway home before realizing it was nothing but a veiled insult.
    • The waitress in Grisaia no Rakuen that married Robbie and waits on Yumiko is rude, passive-aggressive, and pushy despite her superficial politeness. As a CIA agent that's usually much more stoic, she's probably pissed at the cover job she has to take.
  • fault milestone one has two. Years after the stabbing incident, the original Rune became well behaved, on the surface. However, she still continued to do violent acts, such as mutilating small animals, in secret. The end of the Visual Novel suggests that Selphine is one too, as she suddenly pulls a 180 from her typical, sweet self and demands that Ritona should not outright kill Melona right on the spot, as she wants to question Melona, but Ritona can tear Melona apart if she wants.
  • Miyo Takano in Higurashi: When They Cry seems like a kind and supportive nurse, but turns out to be a manipulative villain who caused all the bad events in Hinamizawa.
  • The Huggables from Battle Bears act all kind but don't fall for their facade, or they'll hug you so hard you get crushed to death.
  • Fal from Symphonic Rain who only acts nice to the protagonist in order to take advantage of his musical talents.
  • Spirit Hunter: NG:
    • Seiji is a mild-mannered young man with a pretty face and soft voice. However, he's also the heir to the Yakuza who takes great pleasure from tormenting and blackmailing others.
      Ban: Stop pretending like you're innocent. I know who you are under that sheep disguise.
    • Yasuko seems like a loving, maternal woman when the Urashima Woman first meets her. This is just because Yasuko sees her as a surrogate for Yasuko's child, however, and she reveals her true cruelty after the Urashima Woman actually gives birth.

    Web Animation 
  • Voodont: Ellie at first appears to be a sweet and innocent cheerleader in contrast to the Jerkass that Sam is. The Voodoo Doll that Sam makes even sees her as such and attempts to warn her about what Sam plans to do to her. However, when it finally gets the chance to tell her, Ellie just calls her a gross little thing and swats her away. Upon seeing how mean Ellie actually is, The doll tears its own arm off, resulting in Ellie's painfully coming off off-screen.
  • In the Travel Channel website-original animation "Anthony Bourdain's Alternative Universe", we see a fictional side of travel hostess Samantha Brown we don't normally see on the air, in the episode "Romanian Rhapsody". Seeing the burned corpse of the fictional Anthony Bourdain, she goes, "Yeah, NOW who's laughing, funny man?" Sam kicks the head off the body, then gets an evil look on her face as she goes, "Guess that 10:00-time slot just. became. AVAILABLE." Spouting off to a nearby cameraman, she tells him when she's calmer, "Go get the head and send it to Rachael. She'll appreciate it." One final rant, and then she gets the clapboard in front of her face. Once the clapper comes down, she's her normal smiling self again.
  • RWBY:
    • Emerald Sustrai has a knack for masking a cold personality under a polite façade. She acts very sweet to the old shop owner while trying to find the location of someone she's looking to murder in cold blood, stealing his wallet in the process. During the tournament, she is very friendly and cheerful in conversation with the show's eponymous heroines, but when they part ways, Emerald immediately begins telling her partner Mercury about how much she despises them; she apparently can't comprehend how they could be so happy all the time.
    • When Weiss meets her brother Whitley after returning to Atlas in the fourth volume, the latter acts as a decent brother towards her. She's suspicious of this because she knows that Whitley dislikes both of his sisters, but the latter blows it off as a sign he's growing up. But as it turns out, Whitley's encouragement and support for Weiss is an act. By behaving like a perfect, obedient son, Jacques views Whitley as the only option for the legacy of the SDC when his daughters disobey him. He disinherits both Winter and Weiss and makes Whitley his sole heir, exactly as Whitley planned.
  • SMG4's Mario Bloopers gives us Saiko Bichitaru. At first, she's just a love interest in a typical Visual Novel. But she starts becoming more and more clingy towards Fishy Boopkins. When Fishy Boopkins breaks up with her, she has Wario and Waluigi build a mech for her so she can kill him.
  • Anon: Lilly seems like a harmless wallflower at first, but then goes on to reveal her hobbies of stalking popular students on social media and impersonating her former best friend online in an attempt to make everyone hate her.
    • Also Miranda. Comes across as sweet, innocent, and slightly ditzy in her introduction episodes but when her crush Ryan ends up falling for her cousin Candace, her jealousy escalates into her assaulting Candace at the Thanksgiving dinner. And when it seems like Miranda had finally taken a level in kindness, she's back to her old shit-stirring ways, lying to Candace that Ryan was trying to get with her all while pretending to be completely innocent and oblivious.

    Web Comics 
  • Vampire Cheerleaders: Heather may have seemed sweet and innocent, but it didn't take much for her to reveal her true colors, and it didn't take long either. All she needed was a taste of power. After choosing to become a vampire, she turned on her own parents; reducing them to being her mindless slaves.
  • Zola, in Girl Genius, seems to be an innocent, rather ditzy pawn of high-ranking plotters, but she's really a calculating villain, fully aware of what she's involved in, and possibly the biggest threat Agatha faces.
  • Drowtales: Snadhya'Rune comes across as a ditzy Napoleon Bonaparte; power-hungry but willing to aid the common masses in exchange for her absolute rule. Basically, she states her liberal-idealist intentions and has every possible threat to her rule slowly obliterated through war, betrayal, and propaganda. Until the clusterfuck that is Chapter 46: After being injured for the first time ever in the comic, she breaks the masquerade and freaks the fuck out, murdering everyone within a ten yard radius. And may have destroyed her castle in a fit of rage if not for Mel's intervention. Later, her firstborn daughter Kalki is busy trying to use the airship to lay waste to Ariel's squad. She proceeds to destroy Kalki's physical body by using a magical grenade that manifests as ripper hands. And call her a faulty tool. Hemophobic bitch is an understatement.
  • Ryan from Sidekicks is introduced as another supublic that failed Justice College being sent to the Under Corps and he acts like any other corpsman, even trying to help the heroes when shit hits the fan. He's actually Phantom, an infamous villain whose real appearance has never been seen and who possesses a powerful mind control power. Having acted as The Mole for Metheos for a while, his cover is blown by a telepath he'd just finished controlling.
  • Survivor: Fan Characters: Bonnie used this trope to great effect in season 9, pretending to be a sweet and innocent girl to hide her Manipulative Bitch true colors. If not for an Engineered Public Confession staged by a seemingly useless robot, she could very well have walked away with the million. She tried this tactic again in season 16, pretending to be Bonnie's kind therapist with "Bonnie" being an actress hired by her, but this time her tribemates saw through her act much more quickly.
  • Homestuck: When the characters traveling on the meteor to the new session meet Aranea Serket, Vriska's dancestor as a ghost in the dream bubbles, she seems to be a friendly, helpful Ms. Exposition who provides other characters, and especially the reader, with lots of useful information. She's also best friends with Meenah and is very kind to and supportive of her dancestor Vriska. Dave, Rose, and Terezi all comment separately on how nice she is. Then she's revealed to be a Well-Intentioned Extremist who steals the Ring of Life to resurrect herself, plans to stop Lord English her own way, and is willing to hurt or kill any of the main characters who don't go along with it. During her ill-fated attempt to carry out her plans, she pulls a Mind Rape on Jake (who previously had a crush on her), kills Jade, unintentionally kills Jake when he tries to save Jane from her, kills Jane anyway, mortally wounds Terezi, and destroys several of the kids' Lands before the Condesce finally manages to off her.
  • General Protection Fault has Trudy, who puts up a polite façade to Dwayne (her boss) and Nick (the guy she likes), as well as various people whose good side she needs to stay on, but treats everyone else like dirt. In fact, for the first few years, she was outright evil, scheming with the supervillain organization CRUDE to take over the world, and disposing of her former allies once they're no longer useful.
  • His Face All Red: The narrator is a quiet, unassuming nerd who wishes he could be as well-liked as his older brother. So he murders him out of jealousy.
  • The Guide to a Healthy Relationship: Daniel is a friendly and charming young man who's easily liked by Apollo and his circle of friends. As to his home life, he manipulates and abuses his romantic partner, a mentally ill person.
  • Ghost Theater: The ghost of Pureun Shim seems to be an innocent, guileless girl who wants to say goodbye to her father before passing on, which the protagonists do their best to assist her with. It turns out to be a ruse so she can murder him. It's hard to call her too much of a bitch, though, since her father sold her to human traffickers to support his gambling addiction.
  • Rebirth: Parish appears like a sweet wife, but...she ignores one of her sons while doting on the other, she betrayed Noah in the previous timeline, and she's had an affair with Ian for years. She's never been that good at hiding this side of her.
  • My Deepest Secret: Sophie. She was behind a lot of the Emma's troubles, like the video of Yohan and her that spread around the school, and even pushed her into a river. All the while, she'd been acting like a friend.

    Web Original 
  • Solange of the Whateley Universe started out this way. As a frosh, she was kind and understanding to Montana even though he looked like a sasquatch... and then she publicly humiliated him. All so she could force her way into the top clique of the school.
  • Toki is kind and gentle to some but bitchy to others Actually, make that abusive
  • This article of is a rant about the Entitled to Have You sort of person.
  • Esmeralda on The War Comms is a variation; rather than everyone thinking she was gentle and sweet they thought she was too passive and whiny to do any real damage. The "sweet and proper lady" image was her own insistence, even as her claws started coming out... and then this happened.

    Web Videos 
  • Gameboys: Terrence. At first he projects this scorned but concerned ex of Gavreel to Cairo by sowing doubt about Gav's advances. He is also concurrently trying to rekindle his relationship with Gav behind Cairo's back. He grows out of it in later episodes though.
  • The Nostalgia Chick combined this with a Sarah Palin impression to try and overthrow the Critic during Kickassia. To a less homicidal extent, how she is normally. There's something darker underneath that cute, girly exterior.
  • The Veronica Exclusive: Jane comes off as a sarcastic but charming outcast at first, and seems to be a genuinely loving girlfriend. Then the bodies of her enemies start piling up, and you find out that her love really isn't something you want.

  • In The Gamer's Alliance, Desdemona and Vaetris seem genuinely nice and likable people but underneath that kind exterior, they're anything but. The former is actually a power-hungry, backstabbing schemer who killed one of the heroes and is currently manipulating King Marcus into marrying her in order to subtly take over the Remonian throne, and the latter is one of the four dreaded archdemons in disguise whose goal is to keep other races divided so that she can take over the world with her demon horde.
  • Survival of the Fittest v4 has Aaron Hughes as a male example. He starts out wanting to start an escape plot, but throughout the game, he manipulate every single character he comes across and eventually decides to play the game conventionally while still keeping the guise of the leader in an escape plot. Ashlie Jackson of Evolution is also hinted to have been one of these before being put in the experiments, and although her power rendered her unable to pull it off as much, she attempts to pull off a Cute Mute facade at one point. And as early as his first appearance, Simon Leroy of Virtua is already shaping up to be a male example, who started out the game attempting to get Sycanus Appletin's trust by pretending to be a Nice Guy...while planning to use her trust to his advantage.

    Western Animation 
  • American Dad!:
    • Francine occasionally leans into this (or Beware the Nice Ones on lighter occasions), though, granted, she is called out on it or handed An Aesop more often than Lois.
    • Watching a few Christmas episodes will show you Santa Claus. Still thinking of the Jolly Ol' Saint Nick, aren't we? The few episodes he appears in will show that this version of the character is definitely not so jolly.
  • Portia Demwiddy, from the Arthur episode, "Little Miss Meanie," definitely fits this trope. She's a contestant in a talent contest that Muffy and Lydia join, and acts all nice and sweet to the judges. But backstage, Portia is revealed to be a snob and a bully as she tells Muffy and Lydia that they should both quit the competition because they both have an unfair advantage (Muffy's rich and Lydia's in a wheelchair) Portia's true colors are revealed during the talent show when she is doing her act — a ballet dance — only for her spotlight to burn out and she's told that she'll have to do her dance without it. Portia gets angry at this, claiming that she needs the light, calls it unacceptable, and orders someone to be fired right before she throws a temper tantrum on stage in front of the whole audience.
  • Hama in Avatar: The Last Airbender is one of the creepiest examples. When first met by the protagonists, she appears as a sweet old lady with a sympathetic backstory and a mentor to Katara. It eventually turns out she is a crazy sadistic woman who created the ability of Bloodbending and let her obsession with revenge toward the Fire Nation overcome her, causing her to kidnap and sequestrate Fire Nation civilians.
  • Barbie: Mariposa has Henna, who is Mariposa's friend at first until she poisons the Queen and nearly kills all of the fairies in Flutterfield so she can take the throne.
  • Ferris Boyle from Batman: The Animated Series episode "Heart of Ice." While he pretends to be a humanitarian, he is really a callous monster who cares only about money. Even Batman, who's usually pretty stoic, is horrified to the point of even muttering an audible "My God!" (an EXTREME rarity in cartoons in those days) when he discovers the full extent of what Boyle did. The only happy part of the whole episode is knowing that Boyle will face justice for his crimes thanks to Batman.
  • Paxton Powers from Batman Beyond, as shown in the Season 1 finale. Not that he was much of a nice guy to begin with, but he initially puts up the facade of being concerned for his father's health and safety. He later reveals that he purposely set up the protest by the Verdeza activists in order to expose his father as Blight. He then hired Batman to search for Blight pretending to plan to help him, when he was actually intent on killing Blight and taking control of Wayne-Powers for himself.
  • Castlevania:
    • Carmilla The Starscream is this throughout Season 2 feigning loyalty to Dracula, she at first appears sincere to Hector but manipulates him into betraying Dracula and sadistically tortures him as soon as she has Hector within her power.
    • Lenore from Season 3 is in many ways even worse than Carmilla who at least was upfront with her cruelty. Lenore lulls Hector into a false sense of comfort and even goes as far as to have sex with him just so she can ensnare him to her will.
    • Sumi and Taka from the same season appear innocent and heroic when they meet Alucard and succeed in befriending and seducing him. As soon as Alucard is at their mercy they try to kill him before getting their throats slit by his summoned sword and then put on spikes outside his castle.
    • Also there’s also the Judge of Lindenfeld who seems a Reasonable Authority Figure whose a just a bit pompous. Until the finale reveals he’s killed dozens of villagers especially children in a spike pit and kept their shoes as a sick fetish.
  • In Codename: Kids Next Door, Numbuh 3's little sister Mushi, at first, comes across as being just as childish and ditzy as her older sister. However, when she is stuck alone on the space ship with Cree and Numbuh 5, she gives a speech about how they should stop fighting because sisters are supposed to care about each other and be friends. As the teenage villain stops to think about this, the little girl pushes her out of the airlock, turns to Abby, and says "older sisters always fall for that mushy stuff". In her next appearance, her true colors are revealed as she stabs her sister's stuffed animal and is sent to her room forever. After that, she becomes a full-fledged villain and creates a spanking monster to attack kids.
  • The Fairly OddParents:
    • Vicky. She acts nice and gentle in front of Timmy's parents but when they're not around, she's a heartless, evil bitch who constantly goes above and beyond to make Timmy's life a living hell, and is the very reason why Timmy is miserable enough to have fairy godparents in the first place.
    • Subverted when Timmy summons a pop star for his babysitter to forcibly marry, expecting that he will be an example of this trope...however, he turns out to be a very nice and easygoing guy.
    • Super Bike seems like a friendly companion to Timmy, but he's really an emotionally manipulative yandere who tries to isolate Timmy from everyone else.
  • Family Guy:
    • Lois definitely falls here in the episodes where David Zuckerman isn't involved. Granted, she is a sensible person and the usual voice of reason, but really get her going and she can do some rather questionable things and not bat an eyelash. Can't even get the courage up to say "I Love You" to her daughter Meg (she merely mumbles it) on her wedding day, no less. Lampshaded in one episode where she is described as "more of a bitch than she lets on."
    • Most formerly pleasant characters or Straight Man types have gained extreme Jerkass traits that make them into this trope. The frequent Comedic Sociopathy in the show has arguably lent to the more openly Jerkass characters, like Stewie, actually having more genuine redeeming aspects than the designated "nice" ones, such as Lois.
    • The undoubtedly overly sweet New Brian bonded with the family so well that he seemed to be a perfect replacement for Brian until Stewie found out something incredibly dark about New Brian; the dog humped Stewie's teddy bear, Rupert, and New Brian rubs salt in the wound by saying that every time Stewie holds Rupert, the bear will think of New Brian instead (and this is complete with a smug grin). Stewie proceeds to kill him, chop him into little pieces, and toss the body in the garbage.
    • Bonnie counts here as well. In "Go Stewie Go" she admitted to Lois that she cheated on Joe before, and encouraged her to do so as well instead of talking to Peter about how him calling Lois old was hurting her feelings. She attempted to cheat on Joe again in "Foreign Affairs", but was stopped by Lois bringing Joe there to stop her. Then she acts like such a betrayed victim when, after acting cold and indifferent to Joe, he cheats on her. And in "And I'm Joyce Kinney" when Joyce Kinney reveals in her news broadcast that Lois had done a porno, Bonnie immediately runs over to the Griffin house to point at Lois and call her a slut.
    • When Chris dates a girl with Down Syndrome, she appears to be nice, but Chris finds out later on that she's a controlling and stuck up bitch that expects her date to do everything for her. Chris finally snaps and calls her out on it.
  • Futurama:
    • Leela dates the Mayor's Aide in "The Why of Fry", and he pulls strings to get her nice perks, before discovering that he was a creep who deprives orphans of fun and commits other such selfish acts to get those perks.
    • Mom maintains the image of a grandmotherly industrialist, but she is secretly a bitter old hag and a Corrupt Corporate Executive.
  • Gasp!: In "The Cat in the Flap", a bedraggled stray cat plays on the sympathies of the kids in a crafty attempt to get the pets evicted and take their place.
  • Gravity Falls:
    • "Li'l Gideon" Gleeful is an adorable child beloved by everyone in town... but he thinks they're a bunch of credulous idiots, and he knows about the journals and is secretly plotting to get his hands on them.
    • Bill Cipher may seem chummy and affable, but is really a murderous Psychopathic Manchild of a Reality Warper.
  • Goldilocks in the Happily Ever After: Fairy Tales for Every Child is a mischievous girl who gets other kids in trouble, steals, and generally acts bad but acts innocent and sweet when needed (for example around her teacher). She even has a song bragging about how she can "get away with anything". By the end of the episode, she's learned she can't.
  • Invader Zim: Tak from the episode "Tak the Hideous New Girl". She presents herself as the mysterious, cool new girl in town, but she's actually worse than Zim.
  • Mrs. Gherkin on Jimmy Two-Shoes. Her first appearance (a "Rear Window" Homage) hypes her up as a Misunderstood Loner with a Heart of Gold, only to reveal in the last moments that she is, indeed, everything Jimmy feared. Her next appearance has her causing a Zombie Apocalypse (although that ultimately turned out to be All Just a Dream).
  • The titular character of Kaeloo can be this at times. Examples include "Let's Play Courtroom Drama", where she pretended to be leaving Smileyland to get Mr. Cat to confess to a crime, and Episode 58 where she sets up a horrible game show for Mr. Cat to compete on where he suffers even if he wins.
  • King of the Hill:
    • Big Willie Lane is known as a hero who won the Super Bowl for the Dallas Cowboys football team and is adored for it among fans. He may seem like a cool guy who parties a lot, but he's really a selfish, annoying Jerkass who bullies people who don't treat him with respect. Even worse, he gains respect from the police force, who also view him as a hero, and doesn't receive punishment from them at all when he commits felonies. Hank Hill has a Heel Realization when he finds out that Willie has been violating the law and terrorizing the neighborhood, prompting him to stop Willie from ruining the lives of others around his once peaceful street.
    • Luanne appeared to be innocent and sweet most of the time, but she did have some vindictive motives once in a while, like in an episode when Peggy was in a contest and Luanne got pissed off that Peggy didn't want her to do her hair and gets revenge on Peggy.
  • From The Legend of Korra:
    • Hiroshi Sato seems nice at first. Cue episode 7 when he reveals himself as the Evil Genius of the Equalists who hates Benders with a passion. His real thoughts concerning Mako and Asami's romance are absolutely vile, and he calls Mako a "fire-bending street rat." He actually tries to kill Asami, his own daughter, when she finds out. He's no longer one in Season 4, where after years of being in prison, he comes to truly regret his actions and attempts to reconcile with Asami.
    • Tarrlok also counts. He appears to be a politician who cares for the safety of the city, but that is just a cover for his real personality, a manipulative Jerkass that plays most of the heroes, getting one of them to resign to position, almost got them killed, and even went into darker territory by creating laws that discriminate against non-benders, even being cruel on enforcing them. He is vicious enough to where he doesn't need a full moon to bloodbend.
    • Unalaq from Season 2; he tries to act like a benevolent hero who wants to guide the Avatar on a righteous spiritual path and bring both the Northern and Southern water tribes together as one, but then it turns out that he's been making not so heroic decisions...
    • Kuvira from Season 4; while she is stoic both in public and private, she is still courteous and encouraging to others... until someone questions her, or refuses to do something she wants. Then she starts threatening her targets with death or "Re-Education" until they fall in line.
  • Les Sisters: In one episode, the Alpha Bitch Rachel comes to stay at Wendy and Marine's house for the weekend. She is incredibly kind to the parents despite Wendy trying to tell them she's anything but nice, and she compliments Marine and gives her a free perfume and an Affectionate Nickname, tricking Marine into believing that she is a nice person. When the parents go out for the night, Rachel shows her true colors by locking Marine and Wendy out of their own house and throwing a Wild Teen Party inside the house.
  • Lynn Loud Jr. In The Loud House seems like an innocent girl who could do little wrong. Once you get to know her, you'll realize that she'll very often use roughhousing as a means of resolution. Though she tends to zigzag between this and Jerk with a Heart of Gold.
  • Lila Rossi in Miraculous Ladybug is a Consummate Liar that acts out to get her way. She acts pleasant to her "friends" (read: the people who buy her lies) while being downright vicious to those who get on her bad side (by calling her out), and is willing to go as far as willingly siding with Hawk Moth in order to torment the latter.
  • My Little Pony: Friendship Is Magic:
    • Flim and Flam are a pair of traveling con men, and as such, appear friendly on the outside to trick ponies out of their money.
    • Suri Polomare pretends to be friendly with Rarity before stealing her designs and taking advantage of her generosity.
    • Starlight Glimmer is a major antagonist who pulls off the 'sheep's clothing' part of this trope pretty well, at first as the friendly leader of a small community of ponies who willingly gave up their cutie marks to achieve equality and harmony, but she also will force ponies to give up their cutie marks if they don't do so willingly and is more of a cult leader than anything. It is obvious that she doesn't practice what she preaches, as it's revealed that she never gave up her own cutie mark and mostly enjoyed having power.
    • Cozy Glow pretends to be a nice and sweet filly but is actually an evil sociopath who is seeking to conquer Equestria.
    • Sonata Dusk, from My Little Pony: Equestria Girls – Rainbow Rocks, is this- she seems like the nicest of the Dazzlings, but is in fact just as evil as the other two.
    • Sour Sweet from My Little Pony: Equestria Girls – Friendship Games, is also this, though in her case, the clothes don't fit very well- her attempts to seem nice feel saccharine and transparently false, and almost always immediately follows up the false sweetness with sour, openly malicious, non-subtle sarcasm. While near the end, she shows that she is perfectly capable of being genuinely nice, but even that is followed by abrasive bitterness. She seems to be bipolar.
  • Suzy Johnson on Phineas and Ferb, though possibly only when it comes to girls her older brother Jeremy likes (and whom she thus feels are a threat to her status as his "favorite girl"). Apparently, she also torments Buford, but the audience has never seen her do it.
  • Angelica Pickles in earlier episodes of Rugrats, while seemingly polite and sweet to adults, is actually a Spoiled Brat and a Control Freak who constantly abuses her baby cousin and his friends. She was mostly this in the first season.
  • First time you see her, Josephine from Samurai Jack looks more like a Stepford Smiler Femme Fatale; it's when her smile wears off that you realize why she's so good at her job.
  • The Simpsons:
    • Reverend Lovejoy's daughter Jessica. Everyone believes that she's a sweet, innocent minister's daughter, but (much to Bart's dismay) she's actually a manipulative little bitch. At the end of the episode her father is revealed to be well aware of her hellish behaviour, but overlooks it (to the extent of covering his ears and singing hymns at the loudest pitch possible) and tries to pass the blame onto Bart instead. Given the addition of the Lovejoys' very fickle and conditional devotion to the Bible and society, the Reverend and his gossipy wife may also count as this trope.
    • At her worst, Lisa Simpson can become one of these. She plays the humanitarian a lot, but she also defines herself by a need to be better than everybody else. Several times, when a character shows up and is able to do something better than Lisa can, she sets out to publicly humiliate them. This is lampshaded in the episode "Dial N for Nerder" when she and Bart think that they accidentally killed Martin. Bart feels guilty and wants to tell the truth and accept the consequences, but Lisa bullies him into keeping quiet to avoid her going to jail. At the end of the episode, Lisa says that there is a dark twisted person under her self-proclaimed innocent appearance.
  • South Park:
    • Stan's older sister Shelly pulls this act in her introductory episode around her parents, only to beat him up in their absence.
    • Butters' grandma has been revealed to be one as well, bullying her poor grandson when no one is looking. Apparently, there is no foster care in South Park.
    • Don't fuck with Wendy Testaburger.
    • A lot of the other elementary girls can be this, to different extents. Don't get in the way of their love for shoes.
    • Barbra Streisand in "Mecha-Streisand", at first.
  • Spongebob Squarepants: While Puffy Fluffy and the other exotic fish of its kind seem to be innocent and harmless, they can act viciously towards other pets, especially snails.
  • In Steven Universe, Navy is this in the episode Room for Ruby, pretending at first to want to join the Crystal Gems, and then ultimately ditching them once they let her see her old ship. When Steven asks why she didn't just steal the ship in the first place, she tells him she wanted to see the look on their faces when she got the ship back and delights in the fact that she tricked them, all with the same soft voice she always uses.
  • Superman: The Animated Series:
  • Total Drama:
    • From the first-gen cast, Courtney. At her introduction, she seemed civil and polite. However, as the series progressed, she reveals herself to be almost as much of an Alpha Bitch as Heather. Courtney's overly competitive and bossy personality has alienated virtually everyone she meets.
    • World Tour's newcomer and Big Bad Alejandro presents himself as a suave, charismatic, and gentlemanly casanova who makes the ladies swoon with both his looks and his charms. However, he soon reveals to the audience that he is in fact a cruel, selfish, and heartless bastard who sees the women he charms as puppets for him to exploit remorselessly - something pretty much all the contestants only find out once they've been eliminated by him.
    • From the third-gen cast, Scarlett. At first glance, she appears to be an awkward and rather shy genius. However, she quickly allies herself with the wannabe supervillain Max, and her seemingly nonthreatening facade hides her true murderous and psychotic personality.
  • The Ice Dancers from Total Drama Presents: The Ridonculous Race. They act like Canada's sweethearts with smiles plastered on their faces, but they have a more sinister side underneath, especially the violently ill-tempered Josee. Jacques, on the other hand, seems to be more "Sheep" than "Bitch" at times, but the series does remind the viewers why they get along at all. Ennui calls Josee out on this in "Down and Outback" when she pretends to act friendly in an attempt to borrow his makeup.
    Josee: (to Ennui) Oh! Hey there... buddy. Do you mind if I borrow some of your makeup? (smiles and laughs nervously)
    Ennui: Don't pretend to be friendly. It's gross.
  • Teenage Mutant Ninja Turtles (2003): In his first appearance, the Ultimate Ninja was a Jerkass who cheated in a duel with Leo, and tried to kill him after being officially defeated. When he next appears during the Battle Nexus arc, he acts friendly to the Turtles and claims to be regretful of his actions toward them, but it's soon made clear he hasn't changed one bit; he's conspiring to murder his own father to steal his War Staff and goes so far as to shoot Leo with a poison dart out of pettiness and spite.
  • The Venture Bros.: Dr. Jonas Venture. When the show started, he was just shown as a God-like super-scientist and globetrotting adventurer who was just plain better than his son and heir, Rusty. But as the show went on, it was revealed that he was an extreme Jerkass who went back and forth between neglecting his son and putting him in situations of traumatizingly-high levels of danger. Further, the reason Rusty is such a failure who can't live up to his dad is because of his horrible upbringing which has left him a mental wreck.
  • Qilby from Wakfu. He's practically unrecognizable the moment he ditches the Sheep's Clothing.
  • Darcy from Winx Club does this in one episode. After seemingly saving Riven's life, she deliberately acts sweet and cutesy (she even says "My name's Darcy" while giving a big cutesy smile that makes her two psychopathic sisters disgusted). Next episode, she's back to being a seductive and evil bitch who attempts to commit homicide against her rival for Riven (which shows how spiteful she is, given that she didn't even like Riven, and yet still wants to murder Musa just for liking him. Jesus).
  • In X-Men: Evolution:
    • Pietro is introduced as one. At first, he pretends to be nothing more than a Rival and even helps Evan in luring a trap against whoever's ripping him off. Then he reveals, in an awesome manner, that he is the one who's been messing with him, and leaves him framed for vandalism and theft.
    • Kitty accuses Lance of this at the beginning of season 3.
  • Zorro: The Chronicles
    • Dona Isabella Verdugo appears to be quite a noblewoman, and behaves that way in public...but, in reality, she's a manipulative Social Climber who's determined to make her husband the alcalde (municipal magistrate) of Los Angeles and is willing to do anything to get it done. Only Don Malapensa and Zorro know her true nature — the former because he's being blackmailed to do her dirty work, the latter because he accidentally stumbles across the truth behind one of her schemes.
    • Rosa, the Identical Stranger Dona Verdugo hires to impersonate Ines in "The Impostor," is this as well. At first, she appears to be a genuinely sweet girl who only participates in the plot because she's been told it's a harmless prank. Then she figures out it's not harmless at all...and she's more than willing to go along with it, so long as she's well paid.


Video Example(s):

Alternative Title(s): Crouching Nice Guy Hidden Jerkass


Yui Kashii

On the outside, Yui Kashii is a kind, loving and intelligent young girl. On the inside, Yui's a spoiled brat who sees virtually everyone in her class as servants, and is willing to do anything to get her way, as Junichi's about to learn.

How well does it match the trope?

5 (7 votes)

Example of:

Main / BitchInSheepsClothing

Media sources:

Main / BitchInSheepsClothing