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Audience-Alienating Era
aka: Dork Age

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Nearly every major pop star has a flop era to her name...But Cher’s is an especially captivating flop era. When she walked onto that soundstage to perform with the Jacksons in 1975, she did so newly single, not to mention broke...At the time of their performance, she was trying to strike gold again with a familiar variety show formula, only this time she was missing one of its key ingredients: her ex-husband...It feels blasphemous to say now, knowing what we know about where her career took her next, but as Cher hit the robot beside 17-year-old Michael—an overgrown child star caught in a label dispute, not yet the icon he would later become thanks to Off the Wall, Thriller, and all else that followed—did she ask herself: Is this it?
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There's a very strange relationship between character/plot development and maintaining the status quo. Changing said status, if done poorly, may result in an Audience-Alienating Era, also known as the Flop Era. An Audience-Alienating Era is a period in a franchise, especially a long-running one, where there was a dramatic change of concept or execution, usually to stay current, and it did not work.

It could be an ill-advised "new direction". Or a costume change that was dated the instant it premiered. Maybe it's a timely gimmick that was dated five months before it premiered. Perhaps the character lost their trademark powers and went through a run of very different ones. Or there was a Retcon or plot twist that revealed something that didn't quite gel, or attached a completely new mythos that came off as completely at odds with a character's history and overall mood. Sudden Genre Shifts. Clones. Scrappies. Romantic Plot Tumors. Overshadowing Controversies. Many and unsubtle are the forms of the Audience-Alienating Era.

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While this trope is most readily associated with fictional characters, note that musicians and other performers can enter Audience-Alienating Eras as well. Especially when they try (and fail) to form a new and radically different onstage persona, experiment with a very different genre, attempt to dramatically alter their entire image permanently, or a band loses a key member. You know a band is in its Audience-Alienating Era if you, as a fan, are wholly unaware that they're still around and releasing albums. In Pop/Teen Pop music circles, this is commonly known as the "flop era".

There are even cases when reality itself can enter an Audience-Alienating Era (or reality as perceived in the mass media, at least, as attempts to change all of reality will never be successful).

This fundamental change is often an attempt to attract new fans. Unfortunately, that usually does not work. Worse, the change does not go over well, with the established fans. Generally, the more dramatically something diverts from its basics, the more likely it's the start of an Audience-Alienating Era.

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Now the idea that creates an Audience-Alienating Era isn't necessarily a bad idea — not in theory at least — but depending on how deep a legacy runs, it can make for a strange detour. Like its close cousin Jumping the Shark, it's much easier to spot in hindsight. The main clue that an Audience-Alienating Era has happened is that it's mentioned as little as possible by newer writers. You can bet a series with Adaptation Distillation will never mention it outside of a Discontinuity Nod.

That said, often there will be a group of fans who remember the Audience-Alienating Era with affection, and every so often there may be a Continuity Nod about it. Once enough distance has been put between the readers and the offending material, it'll usually be considered "safe" and people will start referring to it again, often in a self-deprecating jest. Part of the reason for this change in attitude is that, while an Audience-Alienating Era is still ongoing, readers understandably fear that it will never end (at least not without taking the franchise with it) and that the franchise will be Ruined Forever. Once it has ended and the status quo safely restored, the entire incident can be remembered as just one self-contained story arc in the franchise's history, rather than a permanent drastic change.

And much like Jumping the Shark, this is most evident and should be supported upon retrospect. An Audience-Alienating Era can sometimes be a Franchise Killer, and also a result of Seasonal Rot, but quite often those involved learned their lesson and things will change upon recognizing the Audience-Alienating Era, and will try to Win Back the Crowd. It's They Changed It, Now It Sucks! when it really does suck. Nostalgia Filter applies, as some people will insist that the current trends are part of an Audience-Alienating Era while the past was better.

See also Fanon Discontinuity, Canon Discontinuity, Running the Asylum, Early Installment Weirdness, Dead Horse Genre (for the musical era equivalent), It's the Same, Now It Sucks!, Unpleasable Fanbase and Network Decay (the network equivalent, though it is somewhat more akin to Jumping the Shark or Seasonal Rot). A Franchise Codifier can become this if it gets the franchise set in a direction that early fans and critics revile (often to appeal to a more lucrative Periphery Demographic). If the causes of the Audience-Alienating Era are visible in earlier, good instalments (if to a much lesser degree), we can point to that as the Franchise Original Sin. Audiences can also be put off by the Audience-Alienating Premise. Often happens because a long-running series feels the need to say "We're Still Relevant, Dammit!", or because the creator had a Tough Act to Follow. Cerebus Syndrome combined with Too Bleak, Stopped Caring can also be a killer. This can be a lucky case of Jumping the Shark and surviving later. Speaking of sharks, see Voodoo Shark for a similar trope applied specifically to plot devices.

Please do not enter any examples until five years have passed since the Audience-Alienating Era began, and take care to avoid Complaining About Shows You Don't Like.


Examples


Alternative Title(s): Dork Age, Viewership Downturn Era, Audience Alienating Period, Audience Alienating Phase, Flop Era

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