"I've lived all my life in this weird wonderland;
I keep buying things that I don't understand,
'Cause they promise me miracles, magic, and hope,
But, somehow, it always turns out to be soap."
I keep buying things that I don't understand,
'Cause they promise me miracles, magic, and hope,
But, somehow, it always turns out to be soap."
— "Chim Chim Cheree" by Allan Sherman, a parody of "Chim Chim Cheree" from Mary Poppins
An index of tropes about the advertising, marketing, and promotion of commercial products.
See Advertising for a list of works.
General:
Main:
Categories:
- 30-Day Free Trial
- Absolute Comparative
- Abusive Advertising: Ads that threaten to harm anyone who doesn't buy the product being advertised.
- Ad-Break Double-Take
- Ad Bumpers
- Ad Dissonance
- Advertisement Game
- Advert-Overloaded Future
- Advertising by Association
- Advertising Campaigns
- Advertising Disguised as News
- All-Natural Snake Oil
- Allegedly Free Game: A game is advertised as free, but is made so that playing it can still cost money.
- Animate Body Parts
- Appliance Defenestration
- Asbestos-Free Cereal
- Attack of the Political Ad
- Beer Commercials
- "Before" and "After" Pictures: A commercial for a dietary product or anything else that could improve physical appearance demonstrates product effectiveness by showing a picture of the customer before they used the product and a picture depicting the customer after they used the product.
- Best is Average, Better is Best
- Better Than New
- Billboard
- Billboard Epic
- Bite the Wax Tadpole: Slogans that do not translate well overseas.
- Blipvert
- Blue Liquid Absorbent
- Brand Name Takeover
- Brand Names Are Better
- Brand X
- Breakaway Advertisement
- Bumper Sticker
- Cable/Satellite Mudslinging
- Character Shill
- Christmas Creep: Selling Christmas-related stuff out of season.
- City Shout Outs
- Clarke's Law for Girls' Toys
- Colbert Bump: An obscure thing gets more attention after being referenced in a more well-known work.
- Commercial Break Cliffhanger: An episode of a television show ends on a cliffhanger right before the commercial break, the cliffhanger being resolved once the commercial break is over.
- Commercialized Christmas
- Commercial Pop-Up
- Commercial Switcheroo
- Consumer Conspiracy
- Crunchtastic
- Dada Ad
- Damned by a Fool's Praise: Insulting a work by having a dumb or unpleasant character like it.
- Damned by Faint Praise
- The Dead Rise to Advertise: An advertisement has the product endorsed by deceased celebrities.
- Deceptively Simple Demonstration
- Defenestrate and Berate
- Design Student's Orgasm
- Disney Owns This Trope
- Dualvertisement
- Enforced Plug
- #EngineeredHashtag
- Everything Talks
- Excuse Question
- Eye Catch
- Face on the Cover
- Fake Food
- Fake Video Camera View
- Forced Meme
- Fourth Wall Greeting
- Free Prize at the Bottom
- Freemium
- Get the Sensation
- Ghost in the Machine
- Gourmet Pet Food
- Gratuitous Special Effects
- Head-and-Hip Pose
- Here Comes the Science
- Hive-Mind Testimonial
- Homogenous Multinational Ad Campaign
- Hope Mongering
- iProduct
- Iconic Logo
- If You Like "X-Files"
- Imagine Spot
- In-Universe Marketing
- Insane Proprietor
- Internet Ads
- Invisible Advertising
- Japandering
- Just Pennies a Day
- Kitschy Local Commercial
- Let's Meet the Meat: Sentient food portrayed as eager to be eaten.
- Letters 2 Numbers
- Lies, Damned Lies, and Statistics
- Limited Special Collector's Ultimate Edition
- Lite Crème
- Logo Joke
- Made in Country X
- The Man Is Sticking It to the Man
- Mascot: A fictional character used to represent a product or company.
- Men Buy from Mars, Women Buy from Venus
- Microtransactions
- Misaimed Marketing: A work of fiction has advertisements and merchandise tie-ins that appear to miss the point of the work's story or message or come off as very strange to the people who have seen the work.
- Model Couple
- Modeling Poses
- Neurosis Commercialis
- Never Needs Sharpening
- New and Improved
- New Look, Same Great Taste!
- Offer Void In Nebraska
- Operators Are Standing By
- Organ Autonomy
- Our Product Sucks
- Our Slogan Is Terrible: A slogan that stinks.
- Parody Commercial: A comedy sketch consisting of a commercial for a fictional product.
- Parody Product Placement: A work pokes fun at the concept of Product Placement.
- Pistol Pose
- Polish the Turd: The advertisement lies about the product being better than it actually is.
- Poverty Porn
- The Power of Cheese
- Pre-Order Bonus: Pre-ordering a video game gets you exclusive content.
- Product as Superhero
- Product Placement; A work of fiction features real-life products.
- Product-Promotion Parade
- Product Switcheroo Ad
- Propaganda Piece
- Public Relations Ad
- Repeating Ad
- Reverse Psychology Marketing
- Ridiculously Loud Commercial
- Rigged Contest
- Scare Campaign
- Scare 'em Straight: A public service announcement tries to persuade people to avoid doing bad things by convincing them that terrible things will happen to them if they end up straying from the straight and narrow.
- Self Promotion Disguised As News
- Sequel Logo in Ruins
- Serving Suggestion
- Sex for Product: The ad convinces the viewer that they'll be more successful with the gender they are attracted to if they use this product.
- Sex Sells: Ads use fanservice to try and tell the product.
- Sexy Packaging
- Shaving Is Science
- Shoddy Knockoff Product: A very poor ripoff of the actual product that's in high demand.
- Side-by-Side Demonstration
- Side-Effects Include...
- Sigil Spam
- Similar to the Show
- Slices, Dices, and Makes Julienne Fries
- Slogans: A clever statement associated with the advertised product explaining why the audience should buy it.
- Starting From
- Stealth Cigarette Commercial
- Stepford Consumer
- Strawman Product
- Stuck on Band-Aid Brand
- Subliminal Advertising
- Subliminal Seduction
- Super Bowl Special (also known as FIFA World Cup Special)
- Taglines
- Talking Pest
- Tape Switch
- Token Trio
- Too Incompetent to Operate a Blanket: The ad tries to convince the audience the product is needed by showing people without the product being unable to do what the product is designed for.
- Totally Radical
- Trope Co. Trope of the Week
- Two Chicks in a Kitchen
- Two Guys in a Garage
- Unfortunate Ingredients
- Up Marketing
- Very False Advertising
- Viral Marketing
- "Wanted!" Poster
- We Care
- We Don't Suck Anymore
- We Suck Less
- What Were They Selling Again?: The ad is so weird or disturbing that the audience quickly forgets what was being advertised.
- Wolverine Publicity
- Xtreme Kool Letterz
Breakfast Cereals:
- Adjacent to This Complete Breakfast: An ad for a sugary breakfast cereal claims to be part of a complete breakfast, when it's more accurate to say that it is next to a far more healthy breakfast.
- Cereal-Induced Superpowers
- Cereal Vice Reward
- Magically Delicious
Disclaimers:
- *batteries not included
- Do Not Attempt
- I Approved This Message
- Motor Mouth
- Rattling Off Legal: The voice-over rapidly mentions legal disclaimers as the commercial nears its end.
- Results Not Typical
- Unreadable Disclaimer
Medical:
- I'm Not a Doctor, but I Play One on TV
- Nine out of Ten Doctors Agree
- Pain Center
- Side-Effects Include...
- Spice Rack Panacea
Music:
- Isn't It Ironic?
- Jingle: A song that is used to advertise stuff.
- Phone Number Jingle
- Repurposed Pop Song: A pre-existing song is repurposed as an advertising jingle.
- Top Ten Jingle
Stock Phrases:
- ...And 99¢
- But Wait, There's More!: Telling the audience that their product has more features in case they haven't become interested yet.
- Four Equal Payments of
- If You Call Before Midnight Tonight
- It Works Itself
- Just Pennies a Day
- Not Available In Stores
- Now How Much Would You Pay
- Please Subscribe to Our Channel
- This Product Will Change Your Life
- Viewers Like You
Notable Figures and Campaigns:
- Billy Mays
- The Burger King
- Dr. Rabbit
- Ernest P. Worrell
- John Jameson
- Kevin Butler
- M&M's
- The Man Your Man Could Smell Like
- The Most Interesting Man in the World
- Mr. Whipple
- Peggy
- Segata Sanshiro
- Shigesato Itoi
- Stan Freberg
- Terry Tate Office Linebacker
- UFO Kamen Yakisoban
- Vat19
- Vince Offer
- Wilkins Coffee
