So this one's pretty simple:
A: Make it his name.
Doing so is a pretty easy way of Getting Crap Past the Radar, because a person can simply say, "Thanks, Dick!" and emphasize it in a specific manner that allows the adults in the audience to understand that this character is not addressing the person exclusively by name.
Please note that this trope doesn't apply to ALL characters of note named Richard or Dick. Basic rule of thumb is, if they manage to cram puns on their name into dialogue, the author most likely intended this trope to be used.
As "Dick" as a nickname is less common than it once was, this often overlaps with Outdated Name.
- In an M&M's commercial, a plain M&M complains, "'Plain' is the worst name ever!". The man he's talking to replies, "No, that would be Dick."
- Astro City: One of the British villains is named "Clever Dick", he's not actually shown doing anything, but is shown leering nastily.
- In Animal Man Vol. 1 #1, Buddy Baker attempts to rejuvenate his superhero career by appearing on a talk show hosted by one Dick Griffith. However, during his segment Griffith humiliates him with a string of lewd and otherwise belittling "animal" jokes. The day after it airs, the Bakers' next-door neighbour Tricia says, "Whoever christened that guy knew how he was gonna turn out."
- There's Richard "Dick" Grayson, aka Nightwing (formerly Robin). Things like this◊ can't be an accident. The character was created in 1940 so it's understandable why he uses this now outdated nickname. They've tried several times over the decades to change his name to some other nickname of Richard but it's never stuck.
- The irony is that he's actually a thoroughly likeable person, and one of the few heroes who can rival Superman in terms of general trust and respect. Hasn't stopped the jokes, of course.
- In one issue of Titans, he insists the team can't reveal their secret identities to the newbies, even when they're just hanging out. Arsenal interrupts Tempest when the latter tries to make the obvious joke.
- And then finally just straight-out said in Batgirl (Rebirth): In a flashback to her early days as Batgirl, Babs is angry with Robin for using the fact he knows her secret identity, but not vice versa, and tells him "You're a dick, you know?" Robin laughingly replies "You have no idea."
- In Gotham City Garage, Dick tries -and fails- to use Kara Gordon as a bait to escape from a killer robot, which gives us the next exchange:
Dick: We've got one option— split up!
Kara: But it''ll keep following one of us!
Kara: What? Come back, you complete and total dick!
Dick: What can I say, it's in the name!
- Double-entendres aside, this name is such an important part of who he is that when he was Put on a Bus in 2018 via gunshot-induced brain damage, amnesia, and deciding to rename himself as "Ric" as a symbol that he absolutely refused to be Nightwing ever again there was absolutely nobody who was okay with it (yes, especially the "Ric" thing).
- The original Nova was named Richard Rider. Despite the very obvious Unfortunate Name, the books almost never went with this. However one notable exception occurs in New Warriors volume 3 in which "Dick Rider" was used very much for the sake of annoying him.
- Richard Thornburg of the Die Hard film franchise, the news reporter who spends the entire first movie trying to get a scoop and endangering the hero and his estranged wife in the process (not to mention doing so by threatening their children's nanny with deportation in order to get a televised interview with them).
- A variant, also played by William Atherton: Walter Peck from Ghostbusters (1984), the Obstructive Bureaucrat who eventually shuts down the ghost containment chamber, setting all the ghosts that were captured free to rampage throughout New York City. You might even say Peck is something of an inversion, thanks to Venkman's legendary burn:
Stantz: "Everything was fine with our system until the power grid was shut off by Dickless here!"The Mayor: "Is this true?"Venkman: "Yes sir, it's true... This man has no dick."
- Richard "Dick the Ripper" Ripley, from Out of Sight. On the national level, he defrauded innocent people to the tune of multi-millions. On a personal level, he seemed to promise Jack Foley a white-collar job with upward mobility, when in reality it turns out he'd be a low-level, low-paid security guard.
- Corrupt Corporate Executive Dick Jones from RoboCop (1987) gets an underling killed by accident in his opening scene and dismisses it as a "temporary setback," not to mention has people killed as he amasses more power and attempts to take over the company he works for. Clarence Boddicker puts special emphasis on his name when addressing him ("Look what he did to my face, Dick.") until Jones cuts him a very sweet deal for taking out RoboCop, at which point Boddicker is suddenly fine with just calling him "Richard".
- Agent Dick Gordon from Sneakers, one of Those Two Guys who pressgang the protagonist into stealing the MacGuffin of the movie.
Gordon: We try to break the other fella's codes. We're the good guys, Marty.
Martin: I can't tell you what a relief that is, Dick.
- Early on in xXx, Xander Cage steals the car of a senator named Dick Hotchkiss. He goes on to explain to a video camera (and the audience) that Hotchkiss is an anti-free speech activist similar to Jack Thompson. He's been targeting rap music and video games. Cage ends the escape by driving the senator's car off a bridge and base jumping from it on the way down.
Xander: And the moral of the story is "Don't be a dick, Dick!"
- Dick, of course, has Richard "Dick" Nixon. His private tapes, which Betsy and Arlene, and eventually the public, get to listen to, prove he's not really a nice guy at all.
- In Batman & Robin, Bruce Wayne has a tendency to emphasize Dick Grayson's first name when he starts acting really rebellious toward his mentor.
- In Anchorman: The Legend of Ron Burgundy, Ron meets one Mr. Banger at a party, and is told that his first name is Richard. To which he promptly blurts out, "So your name is Dick Banger?" Poor guy...
- Yellow Dick, a man-at-arms of House Bolton in A Song of Ice and Fire is both a dick in the metaphorical sense (he willingly serves a noble house infamous for cruelty) and is associated with his genitals in-universe by other characters. Including his killer, who shoved his (presumably yellow) dick in his mouth after killing him. The same series also has minor characters named Nimble Dick Crabb and Dickon Manwoody. The sexual innuendo in their names couldn't be accidental.
- Richard Cleaver in the Diogenes Club stories, known as Clever Dick when he was an unlikeable Teen Genius in "Clubland Heroes", he grows up to be an even more unlikeable Mad Scientist in "Cold Snap".
- A Running Gag in The Galaxy Game series by Phil Janes is people calling the main character "Dick", him correcting them that it's Richard, and them thinking "He looks like a Dick to me."
- In The Eyre Affair by Jasper Fforde, participants in Audience Participation Richard III refer to the title role as "Dick the Shit".
- Are You Being Served?: In one episode we learn that Mr. Lucas's first name is Dick, which everyone else finds hilarious. However, in other episodes his first name is James.
- Bottom, never the most subtle of shows, has the bartender aptly named Dick Head.
- Buffy the Vampire Slayer: Season 3 Big Bad is Mayor Richard Wilkins. In the finale Buffy gets him to chase her into the school library, which is filled with explosives.
Buffy: Hey! [holds up Faith's knife] You remember this? I took it from Faith. Stuck it in her gut. Just slid in her like she was butter. You wanna get it back from me... Dick?
- In the episode "Sucker Punch" the team investigates the death of an Irish mobster, whose brother Richard Coonan, a Smug Snake, turns out to be a major heroin importer amongst other significant crimes. His connection in the shipping industry, Johnny Vong, refers to him as Dick Coonan, and Castle pointedly uses the nickname as an insult at one point.
- Oddly enough, the title character is also named Richard, and he borders on being The Gadfly to Detective Kate Beckett and other officers in the precinct, but is never referred to as "Dick." Though in combination with his last name and said quickly, his name certainly can sound like 'Rick Asshole'.
- Cybill has Mary-Anne's ex-husband Richard Thorpe, more commonly known as Doctor Dick (emphasis in original) who has cheated on both his wives, among other things.
- Richard Woolsey from the Stargate-verse starts out as a classic Obstructive Bureaucrat Jerkass, and although he does mellow over the course of the series, he is still quite the jerk.
- Supernatural has its Season 8 Arc Villain using the name and body of Dick Roman. The season has been referred to as one long dick joke for this very reason.
- Veronica Mars has Richard "Dick" Casablancas and his father Richard "Big Dick" Casablancas, Sr. The former is a lush, misogynistic surfer dude who has spiked drinks and vandalized lower-class territories for fun, while the latter is the head of a massive pyramid scheme also designed to steal from the poor and give to himself.
- Dick Solomon from 3rd Rock from the Sun. Episode titles lampoon it mercilessly.
- An episode of Corner Gas revealed that Hank's real first name is Richard. He started going by his middle name, Henry (which "Hank" is short for), as a kid when the other kids made fun of his first name. Lacey assumes they called him "Dick", but this was apparently not the case as Hank is completely unaware that "Dick" is short for "Richard" and is confused why they would call him that.
- Invoked/played with by Richard Cheese, whose pseudonym is a Stealth Pun on "Dick Cheese".
- The subject of the Insane Clown Posse song "The Amazing Maze" is a wealthy, abusive asshole named Rick, who the narrators immediately take to calling "Rick the Dick" and "Dickface" before subjecting him to all manner of indignities.
- Mitch Benn's "Dick Rowe", about the guy who thought The Beatles would never catch on includes the lines
Oh, Dick Rowe,
(What a dick,)
Though it was such a long time ago,
(Makes you sick,)
- Invoked by Andy Dick when he was in high school running for student council president against a sports hero: "Don't vote for a jock, vote for A. Dick."
- Lampshaded by Eddie Brill, when talking about some of the odd nicknames we've come up with (e.g. "Bob" for Robert, "Bill" for William), noting there are several fine nicknames for people named "Richard" that don't also work as Stealth Insults:
"Why would you do that to yourself? Your name's not Dickard!"
- Xenoblade has a character named Dickson instead of the more common spelling of "Dixon", who is indeed a gruff, war-hardened jerk. However, its subverted in that he is a Jerk with a Heart of Gold who really cares about Shulk and the people of Bionis, until its Double Subverted as he really is an evil bastard who lives to up to his name- if anything, calling him a dick is an understatement.
- Phoenix Wright: Ace Attorney. The case with Dick Gumshoe is this, only here it emphasises exclusively the fact he is a detective since both his first and last names are slang for "detective". And that he actually is a nice guy, only pretends to act like a dick sometimes. Still leads to quite a clumsy introduction:
Gumshoe: [To Phoenix] Anyway, get the name right. And don't go calling me "Dick"...Police: Hey, Dick! Get over here!Gumshoe: Y-yes, sir!
- It Lives Beneath introduces Richard Sutcliffe as an unpleasant man who harasses Danni. The protagonist can respond with "You're so right, Dick" to subtly insult Richard and humor Danni. If the protagonist survives in the finale, they get the option to tell him "Surprise, Dick" shortly before he dies.
Protagonist: Wow... You're so right, Dick.Richard: Well, I'm glad you agree. But, uh, it's Richard, actually.Protagonist: Huh. Really? Have you considered going by Dick? Because you really seem like a Dick to me.
- Shadow Warrior (2013): Lo Wang, while the protagonist, is a proud jackass who often makes dick jokes. He's especially fond of telling people that his fighting style is the "Path of Wang," which is "long, hard, and powerful." In Shadow Warrior 2, he starts to tell this joke to Smith. Except halfway through, he realizes that he's telling a dick joke to a nice old man who has been nothing but helpful, and awkwardly peters out.
- Richard, the undead warlock in Looking for Group is the Token Evil Teammate who often engages in Comedic Sociopathy, killing random people For the Evulz. He's sometimes, mockingly, called Dick by his teammates.
- In the 5th Amendment section of The Illustrated Guide To Law, a corrupt corporate executive is named Richard Head. The author lampshades this, saying
This is what happens when I let my 9-yr-old design a character.
- The Nutshack gives us Tito Dick, who is very mean to Phil.
- The Awesomes: Whiskey Dick is named that because his first name is Richard, his power is to make people drunk, and he's a Jerkass.
- Wacky Races: Dick Dastardly, one of the codifiers for Dastardly Whiplash. If his first name didn't tip you off, his last name should. As befitting of the trope for which he is named, he frequently stops to cheat in the various races, even though he doesn't have to. To further the point, his middle name was revealed as Milhous.
- In the episode, ''Knock it Off'' of The Powerpuff Girls, The Professor has an old acquaintance named Dick Hardly who comes to visit and manipulates the girls into giving him the formula that created them to mass-produce more girls, supposedly to help people but actually for profit. When they finally confront him about lying to them, Bubbles in particular emphasises his first name.
- The other CIA agents in American Dad! are constantly picking on Butt-Monkey Dick. When he asks why, Bullock says "I don't know, Dick. Perhaps because your name is Dick?"
- A good deal of the Dilbert episode "The Holiday" has Dilbert dealing with an obnoxious co-worker named Dick.
- Downplayed in Young Justice. Batman prefers for his proteges to keep their identities secret even from fellow superheroes. When Gar learns them, his comment—"Your name is Tim? And yours is...Dick?"—can probably be taken as a nod to this trope.
- Wally, who knows the first Robin's name is Dick from day one because they're best friends, also manages to infuse a certain level of annoyance into the nickname "Rob" when Robin does something, well, dickish. It's not hard to imagine he's referring more to his civilian nickname there...
- Season three, which is premiering on the DC Universe streaming service and therefore isn't subject to Cartoon Network standards and practices, no longer downplays it. When Dick accidentally calls a friend of his by the wrong name because he isn't used to it yet, his friend responds in kind, "Well, Richard... I mean, Dick."
- Used subtly in The LEGO Batman Movie, of all things: when Dick Grayson first introduces himself to Bruce Wayne, he says that his name is Richard, but most of the kids at the orphanage call him Dick. Bruce's response is that children can sometimes be cruel.