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Taro Sado is a masochist. For years, this has left him unable to confess to a girl he saw at his job. At the advice of his friend, he goes to join the school's Second Volunteer Club. The first one is for normal volunteer purposes. The second is for personal problems and everything else. When he arrives, Taro meets Mio Isurugi, the club president with a sadistic personality, and Arashiko Yuno, a shy girl who's also part of the Volunteer Club. A masochist and a sadist meet, and Hilarity Ensues.

Based on a series of 10 Light Novelsnote , MM!, after a false alarm from the creators stating they wanted to be adapted into an anime in late 2007, was finally adapted into a 12-Episode Anime in fall 2010.

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MM! provides examples of:

  • A-Cup Angst: Exploited. Taro insults Mio's flat chest in order to get her to follow him to a surprise birthday party for her. Taro does this knowing that Mio wouldn't resist trying to beat him to a pulp for insulting her small boobs.
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  • Bitch in Sheep's Clothing: Mio appears as cute as can be when Taro first meets her, but that facade is pretty quickly stripped away ten minutes into the first episode as she reveals herself to be a sadistic tsundere.
  • Berserk Button
    • Never try to insult Mio in any way (especially her chest). Never. Put to good use once, when Taro exploited this to gain a power-up.
    • Yukinojo doesn't like it when Noa uses her age-upping pills.
  • Blue with Shock: Taro's reaction when he sees his sister Shizuka enter the beauty contest. Followed with a Color Failure when he sees their mom Tomoko follow suit.
  • Bunny Girl: Arashiko and Mio dress this way at one point, hoping that it will get rid of Taro's hypno-induced Single-Target Sexuality for Tatsukichi. It doesn't work.
  • Buxom Is Better: Zigzagged. Taro (and most other males) certainly notices Arashiko's "gifts", but at the same time Mio is still considered by many to be more beautiful, despite suffering from A-Cup Angst. Inverted with Yukinojo, who very much does not like his beloved Noa using her special pills.
  • Camera Fiend: Michiru always has her camera at the ready to take shots of Mio's latest de-M-ing device or cute people in lavish get-ups. Especially cute people in lavish get-ups.
  • Catchphrase: Arashiko's "I'm scared of men!" cry every time Taro accidentally touches her physically.
  • Cannot Spit It Out:
    • Arashiko does eventually get over her fear of men thanks to Taro's Nice Guy attitude (masochist perversion notwithstanding). However, Arashiko has a lot of trouble actually working up the nerve to tell him.
    • Mio also develops a crush on Taro, but she can't spit it out because of her tsundere tendencies. When Taro isn't around, Mio is asked point-blank how she feels about Taro. All Mio can respond with after a few flustered seconds is "I don't know how I feel about him!"
  • Chekhov's Skill: Taro's masochism finally works for him in during his fight with Yoshioka in the third episode. Now, that's using your M!
  • Child Prodigy: Noa was a super genius back in her childhood days. When the story picks up, she's a Teen Genius and the top of the class.
  • Chivalrous Pervert: Taro. Too Kinky to Torture on the outside; Nice Guy on the inside. For all of his masochism, he does try to treat Mio and Noa nicely. It causes both of them to develop crushes on him.
  • Cliffhanger: The 10th (and final) novel ends with Taro being confessed to by Mio, when he is already in a relationship with Arashiko. By this point in time, Noa already confessed as well.
  • Clingy Jealous Girl: For all of her teasing, taunting, and sadistic behavior towards Taro, Mio wants him to herself. When he briefly gets hypnotized into Single-Target Sexuality, or even just looks at someone else, Mio defaults to "what do they have that I don't?!" with Taro.
  • Combined Energy Attack: Taro uses one to stop Noa's incoming destruction, gathering the energy of perverts from around the world.
  • Comedic Lolicon: Yukinojo cranks the dial up to eleven, including going ballistic whenever Noa, the object of his perversions, uses some pills to temporarily make her look like the teenager she really is.
  • Comedic Sociopathy: Mio takes this to unparalleled levels. She refers to Taro as "Pig Taro," routinely subjects him to physical punishments (including kicking him in the balls), and generally beats the crap out of him on a whim. The only reason she gets away with it is because Taro's such a masochist that he enjoys it. Taro's constant enjoyment of Mio's abuse, as well as Mio's increasingly desperate attempts to try and stop him from enjoying his kink, are all played for comedy.
  • Cosplay Otaku Girl: Michiru has costumes for any occasion, and will dress people up in them just so that she can take pictures of them in her get-ups.
  • Crossdressing Voices: Tatsukichi is voiced by Rina Sato. And guess what, the voice isn't the only thing Tatsukichi's crossdressing.
  • Cry Cute
    • Mio in episode 9, after being frightened by a bakeneko (monster cat) in the Horror House, revealing to Taro her fear of cats.
    • Mio again in episode 12, when she finally gets her first ever birthday celebration.
  • Cuteness Proximity: Arashiko around animals. Any animal. This puts Arashiko in contrast with Mio, who averts this hard. Since Mio is deathly afraid of cats — even cute little kittens — it causes a few tense moments between them.
  • Defrosting Ice Queen: Mio, sort of. She retains her Comedic Sociopathy and Tsundere tendencies throughout the story, but she does warm up to Taro quite a bit. She even admits she has a crush on him with time, but Taro's love life has become such a Love Dodecahedron that it only complicates things.
  • Does Not Like Men
    • Yuno tends to respond with a punch whenever a guy touches her (even accidental ones). Tatsukichi doesn't invoke this when he's crossdressing.
    • Yumi even more so, though it's out of plain old disgust rather than a phobia.
  • Double Standard: Abuse, Female on Male: Taro gets the ever-loving crap beaten out of him by Mio, the sadistic tsundere who likes using him as a punching bag. It's all played for laughs, even if Taro's masochism helps take the sting out of some of the more extreme abuse.
  • Fetish: MM! wouldn't be MM! without it.
    • Taro is a masochist. As he describes it, he "totally get[s] off on being cussed out and beaten by women." Mio finds this so objectionable that she makes it her life's mission to cure him of this perversion. It's eventually revealed that Taro's masochism came from when a girl he liked slapped him.
    • Becomes a plot point (as in literal fetish fuel) in episode 5. Specifically, Taro uses a piece of Noa's Mad Scientist tech to transform his perversion into raw power, effectively becoming a Super Saiyan for the duration of the episode.
    • The Domyoji Shop Manager loves his eroge girls.
  • First-Episode Twist: Tatsukichi is the "girl" Taro is after.
  • First Kiss: Happens between Mio and Taro in Episode 4, as part of a plan to cure Taro's masochism. Yes, it was both their first times. It doesn't work.
  • First-Name Basis
    • Yuno and Taro get on these terms with each other in Episode 2. But it turns out Taro didn't fulfill his end of the bargain. And Yuno is using it as a way to get around her androphobia... because that's also the name of a dog that she used to own.
    • Mio doesn't quite realize that she called Taro by his first name for the very first time in Episode 11. She also calls his name out in the last episode.
  • Generic Cuteness: As far as contemporary typical anime standards go, no one is seriously ugly in this show.
  • A God Am I: Mio fits into the "kamidere" archetype; a character who acts like they're above absolutely everyone, no matter who they are. Once, Mio literally referred to herself as God while attempting to cure Taro's perversion.
  • Gratuitous English: All over the place! Blatant mentions ahoy!
    • Strike one: The opening theme. Oh God, the opening theme.
    "No, Jesus Christ is oh my God!"
    "Go. To. Hell. Desu!"
    • Strike two: fourth episode. Theoretically, if Taro upsets Mio, he gets a kick in the face. "Oh, mai God-doh!"
    • Strike three: Episode Eight had "Pretty Heart Max!" and "Let's! Over the rainbow!" and "My sweet honey!"
  • Groin Attack: The one thing that can get through Taro's masochism is a hit to the family jewels. When Mio does it to him after he gives her a compliment, Taro instantly takes it back.
  • Hammerspace: Mio has pulled all manner of objects from nowhere when she's mad at Taro. She's pulled out a baseball bat (complete with baseballs), a paper fan, and entire outfits from thin air.
  • Ill Girl: Mio, of all people, hides that fact that she's Secretly Dying. In a wedding, she even collapses at the altar, forcing Taro to run with her in a bridal carry to the hospital.
  • Knight Templar: The Mio Fan Club thinks that by hanging out with Mio, Taro will ruin her life. The club would use any methods necessary to get rid of Taro if it will maintain Mio's lifestyle in the way the club sees it. Thankfully they peacefully disband after Mio personally confronts them concerning her relationship to Taro.
  • Lover Tug-of-War: Episode 4 has Arashiko and Mio doing this with Taro as they argue over him. With real tug ropes to boot.
  • Love Triangle: A potential Type 3, or possibly Type 7, with Mio and Arashiko both showing interest in Taro. Granted, Taro is probably happy to be with any girl who will satisfy his masochistic urges, but only Mio and Arashiko seem to have deeper feelings for Taro (or vice versa).
  • Made of Iron: Thanks to his masochism, Taro has a very high pain tolerance. This allows him to hold himself pretty well when he is getting beat up by Yoshioka, who is an amateur kick-boxer, in Episode 3.
  • Magical Realism: The setting of the anime shifts more and more towards this as the story progresses. Unusually, most of the magical and sci-fi aspects of the story are fueled by the characters' perversions.
  • Motive Decay: Mio started tormenting Tarou on the principle that there is a level of pain that even he could not stand. After a certain point, she just seems to be doing it because she likes to.
  • Nice Guy: Despite his masochism, Taro's actually a do-good dude. Most of the girls in his social circle develop crushes on him because of his positive attitude, especially once he has a moment of being a Wife-Basher Basher.
  • Oblivious to Love: Taro's not feeling the affection from anyone in his Unwanted Harem. Mio, in particular. He likes the physical abust as a masochist, but he thinks that's as far as it goes. Mio has to spell it out for Taro to his face before he finally gets it.
  • Paper-Thin Disguise: In Episode 12, Mio and Taro, on a part-time job at a cafe, wear nothing but glasses while invading their rivals' shop.
  • Paper Fan of Doom: As if Mio's baseball bat isn't enough already, she pummels Taro several times with a paper fan. In one episode, she even swings it like her baseball bat, which still sends Taro flying.
  • The Power of Love: Averted. Mio's date with Taro was her once again trying to get rid of his masochism. Like all of her other tries, it doesn't work.
  • Punny Name: Sado, the Masochist (Sado-Masochism).
  • Readings Are Off the Scale: Taro's pervert level, after he gathers energy from perverts all around the world to perform a shonen-like attack.
  • Rearrange the Song: The OP has two variations, "Hell side" (just Mio) and "Heaven side" (Mio and Arashiko). Both are used as openings.
  • Split Personality: If Tatsukichi is called "beautiful", he slips into an ojou-like personality that praises himself and damns everyone else. Especially Mio.
  • There Are No Therapists
    • Taro's unchecked masochism is the most obvious example; he seems to feel his best option lies in a school club rather than seeking professional help.
    • A more serious case is that of Yuno. Her Attempted Rape left her so androphobic she can't even share a train car with men for fear of close contact, yet no mention of her getting professional counseling is ever made and she relies entirely on Mio and Taro to overcome her phobia.
  • Too Kinky to Torture: Taro. When Mio does things like put burning candles on his chest, strap him to a water wheel, and smash him with baseballs, he finds it enjoyable. Though he has his limits. He may be a masochist, but he doesn't want to actually die.
  • Tsundere: Mio is a type A, being extremely violent to Taro while secretly harboring romantic feelings for him.


Alternative Title(s): MM

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