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  • The Abominable Dr. Phibes: Phibes' disfigured face, only revealed late in the film, is shown on the theatrical poster.
  • Alien: Resurrection's official trailer flat out says that Ellen Ripley died before the events of the film no less than three separate times (using various characters' quotes).
    • The back cover for the UK DVD release of Alien³ outright spoils the fact that supporting characters Dwayne Hicks and 'Newt' Jorden are killed at the beginning of the film (before Ripley crashes on Fiorina 161).
  • The American DVD case and menu for Audition spoil the major Genre Shift twist in the second half of the movie.
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  • Austin Powers: International Man of Mystery: Dr. Evil's face is kept off-camera for about the first third of the movie, with the reveal that Mike Meyers plays both Austin Powers AND Dr. Evil being a plot twist. Promotional materials related to the second and third movies feature Dr. Evil as prominently as Austin.
  • The main menu of the Barton Fink DVD spoils several crucial aspects of the ending.
  • Because it's been in so many other Batman media anyway, it's impossible not to know that Harvey Dent becomes Two-Face. The only question in any of the series is how, and when. Still, there was an interview with Aaron Eckhart in the July/August 08 Men's Health. It lists his movie roles, including his turn in The Dark Knight as "Harvey Dent, a.k.a. Harvey Two-Face". Which kind of blew the surprise considering that nobody knew if he actually would become Two-Face during that film or not. Of course he did!
    • Also something that might have thrown people by the Burton/Schumacher films: Harvey Dent was played by Billy Dee Williams in the first movie, and Tommy Lee Jones (as Two-Face) in the third. Lest you think that changing actors can be done subtly, Williams is black and Jones is white.
      • As mentioned on the Batman Forever page, Williams took the minor role of Harvey Dent expecting that in sequels he would become Two-Face, and had it in his contract. The studio bought him out, when they wanted to use Tommy Lee Jones instead.
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    • In Tim Burton's Batman (1989), Bruce Wayne isn't revealed to be Batman until over halfway into the film. Unless that film was your first exposure ever to Batman, you already knew that before the movie began.
  • The final shot of Being There is often spoiled by reviewers, biographies and documentaries of Peter Sellers (as well as the 2004 biopic The Life and Death of Peter Sellers), and even TV promos (and the trailers for that biopic). What's really sad is that it's an unusually powerful Twist Ending in that it forces the viewer to rethink what they know about Chance the Gardener — as said at the Misaimed Fandom entry, perhaps the viewer WASN'T as privy to his actual nature as they thought... or was she? Plus, it's a sudden injection of sheer fantasy into what was a fairly realistic satire up to that moment.
    • Heck, the shot is often used on the cover.
  • Believe it or not, there's even a few people who have watched Citizen Kane for the first time and do not know what the secret of "Rosebud" was, even though there's a trope for that: It Was His Sled. Those who defend the view that this is a commonly-known thing will point out that the thing in question was not ultimately more than a small part of what the movie was about, though.
  • Cypher: Jeremy Northam was not a well-known actor when he took the role of Morgan Sullivan in 2002. However, his acting and the way he morphs into various different characters as the story continues and his character learns how to be a corporate spy was considered exceptional at the time. It won him several acting awards for the part that he played which unfortunately spoils the film for anyone who hasn't seen it. He was awarded for playing three separate personas - Morgan Sullivan, Jack Thursby and Sebastian Rooks. The advertising of the awards it and its actors have won can ruin the major plot twist that Morgan Sullivan was Sebastian Rooks all along.
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  • For several movies in the DC Extended Universe, the fact that Batman v Superman: Dawn of Justice wasn't just adapting elements of Batman: The Dark Knight Returns, but also The Death of Superman, as Superman's death is mentioned early on in Suicide Squad (2016) and a part of Justice League (2017) is his return. Justice League is a twofer, as it also features a flashback featuring with David Thewlis's face imposed on Ares, spoiling that his character in Wonder Woman (2017) was in fact Ares.
  • Both the marketing and opening scenes of Deadpool 2 actively make fun of the fact that Wolverine dies in Logan, so anyone who sees this film before the other one won't be surprised about its ending.
  • There are plenty of people who are going to be upset, but shouldn't be, about The Express's built-in Downer Ending: Ernie Davis died of leukemia two years later. Some of the current commercials lampshade this (probably hoping to stave off such a reaction).
  • The Fast and the Furious:
    • The DVD prequel for 2 Fast 2 Furious assumes that the viewer has already seen the original film, as it spoils the ending of the first film and has Brian O'Connor running from an arrest warrant caused by his association with Dominic Toretto.
    • The DVD/Blu-Ray boxart for Fast Five blatantly spoils the reveal that Dwayne Johnson's Federal agent pulls a Heel–Face Turn and begins supporting the team midway through the film. It makes the assault/rescue scene in Rio a bit less suspenseful.
    • The first promo clip released for Furious 7 revealed that Han had died at the end of the previous film during The Stinger, spoiling it for anyone who hadn't already seen Tokyo Drift or Fast & Furious 6.
    • The official music video for Wiz Khalifa's Award-Bait Song "See You Again" (from the Furious 7 soundtrack) spoils the entire ending, and was put online the week after the film's release. Although it's clearly intended to be a tribute video, it shows the "last ride" with Brian, who drives off into the sunset in the final shot. It seems like the producers just took the ending wholesale and ported into the music video, thus spoiling it for anyone who hasn't seen the film yet. Additionally, the final scene was spoiled in one of the television spots and promo photos.
  • The opening credits of Final Destination 4 play across CGI reenactments of spectacular deaths from the prior three films, potentially depleting their shock-value for anyone seeing this installment first. Partially averted, as the reenactments use skeletal figures in the role of victims, hence the identity of who'd gotten killed in each manner is left in doubt.
  • Freddy's opening monologue in Freddy vs. Jason includes a rapid-fire flashback to several of the previous A Nightmare on Elm Street films' killings, which spoil a lot of them for viewers who initially take an interest in F Vs. J as Jason fans.
  • Friday the 13th: As Ghostface put it: "You should know that Jason's mother, Mrs. Voorhees, was the original killer. Jason didn't show up till the sequel. I'm afraid that was the wrong answer."
  • Once you pop the Ghost Rider DVD into your player, the background visuals behind the menus reveal that there is a second Ghost Rider.
  • Gillian Flynn has expressed interest in working with David Fincher in making a sequel to Gone Girl. Should this sequel happen, it will be downright impossible to market the film without giving away its predecessor's big twist: Amy is a psychopath.
  • The DVD cover of Halloween II (1981) outright spoils the fact that Laurie Strode is Michael Myers' sister; something that isn't revealed until mid-way through the film.
  • There was a Disney Channel Original Movie called Halloweentown, and they made a sequel called Halloweentown 2: Kalabar's Revenge. The only problem? The fact that Kalabar was the villain was supposed to be a big reveal in the first movie. And it certainly didn't help that the two movies were released on DVD as a double feature.
  • For the theatrical release of Hancock, Charlize Theron received the Sir Not-Appearing-in-This-Trailer treatment in both trailers and promotional artwork, which gave the audience the impression she simply had a supporting role as Justin Bateman's wife, until it's revealed she also has superpowers, and had a tragic immortal history and ties with the titular character. The DVD cover art dispenses with the surprise by promoting Theron to equal Billed Above the Title treatment with Will Smith — the movie had always been promoted as a solo vehicle for Smith — and has her in her Dark Action Girl garb in an Ass-Kicking Pose next to Hancock.
  • The trailers to Hannibal obviously reveal that Hannibal escaped in The Silence of the Lambs. Also, ask anyone about the characters in Silence of the Lambs and you're bound to get "A crazy guy who makes clothes out of women's skin.", a fact that isn't revealed in the movie until the 3rd Act, where it's a big reveal, and one of the changes from the book that is for the better (in the book Hannibal reveals that Bill is making a woman suit, and the revelation is relegated to "He knows how to sew").
  • Harry Potter:
  • The trailers and posters for Harry Potter and the Deathly Hallows is fairly blunt about a number of Book 7 developments, including the Battle of Hogwarts, Harry's turning himself over to Voldemort, and the show-down between Harry and Voldemort.
    • Also, if you haven't read or seen Half-Blood Prince, you might be a tad confused as to why Harry and Ginny kiss in the 7 trailer. But then, the trailer basically spoils everything aside from the final outcome of, since most of the trailer is made of stuff that is definitely from the second part. Way to go, trailer-makers.
  • This might be the reason why the Steve Jobs biopic Jobs ends in the very early 2000s. Since Steve Jobs had died a mere two years before the movie's release, the filmmakers probably figured everybody not living under a rock would know how the story ends. So the film cuts to credits with a simple title card which says Steve Paul Jobs 1955-2011.
  • The tagline for Little Nicky basically spoils who his mom is...
  • The trailers for the second part of the The Lord of the Rings trilogy, The Two Towers, made it very, very clear that Gandalf was not in fact dead as the first movie had implied. Which was a pretty major plot twist in the book, but apparently the marketing team thought genre-savvy movie-goers probably figured it out.
  • Marvel Cinematic Universe:
    • Iron Man ended with Tony not bothering with hiding that he was Iron Man. That only remains a twist if you see this film before any other MCU film Tony appears in, including the sequels.
    • Evidently the marketers in charge of promoting Captain America: The Winter Soldier didn't even try to keep the titular Soldier's identity (Bucky Barnes) a secret, bringing up his real name in promotional material on DVDs and in a documentary about the MCU. Yes, for comics fans it was an eight year old spoiler already, but because of this mindset hardly anyone walking into theatres was shocked to find out who he was. Same goes for DVD viewers, which featured a screenshot of his uncovered face on the DVD case.
      • Although the movie's writers did seem to be aware of this, and exploited the fact that everyone could see this particular twist coming a mile off to distract from the real spoiler: SHIELD has been a puppet agency controlled by HYDRA from its very inception.
      • Although even this twist had a form of leak prior to the film's release, given that the synopsis for Avengers: Age of Ultron had already been released, which blatantly said that The Avengers start out the movie battling HYDRA. This didn't spoil HYDRA's ties to SHIELD, but it did spoil the fact that HYDRA has resurfaced in the Marvel Cinematic Universe.
    • The trailer for Captain America: Civil War has Steve addressing a dude with a metal arm as "Bucky". So that pretty much does it, even if you've somehow managed to avoid the spoiler so far.
    • There's also the reveal of the true Big Bad of the series, introduced in The Stinger for The Avengers, Thanos. The Reveal of his role in the original movie was a huge plot twist and shock for comic fans as well as the implications of the Infinity Stones for future movies. Now a days with the MCU focusing more and more on the Infinity Stones and Thanos' expanded role in other films it's difficult to find someone who isn't aware of his role as the Overarching Villain of the series. Even the banner promoting the film's special Labor Day rerelease consisted of a close-up shot of Thanos, making it clear Marvel assumed everyone already knew the twist by that point.
    • Baby Groot as seen in Guardians of the Galaxy Vol. 2 is a walking, talking (well...) late-arrival spoiler for the climax of the first movie. Just his presence, combined with the fact that adult Groot is nowhere to be seen, gives away the fact that something happened to him.
    • The trailers for Avengers: Endgame didn’t hide the fact that half the life in the universe got dusted by Thanos at the end of Avengers: Infinity War. They only hid the means by which they got everyone back. There's even a Logo Joke of the Marvel logo being dusted away in one of the trailers. True to form, the second act which is when they actually do the saving (they go back in time to get the stones before Thanos and make their own gaunlet) was almost entirely absent from the trailers. There are a few shots from it but the bulk of the scenes in the promotional materials came from the set up first act and Final Battle third act.
    • Inverted in Spider-Man: Far From Home; the first trailer for the film came out before the release of Avengers: Endgame, and the mere existence of the film spoils the fact that Peter Parker somehow crawls back out of the grave he ended up in at the end of Avengers: Infinity War.
      • The second trailer for Far From Home, released May 6, 2019, however, spoils Endgame while revealing more details about the plot of Far From Home, which takes place after Endgame. Given how avoiding spoilers have become Serious Business for some, the trailer is even prefaced with a spoiler warning from Tom Holland.
  • In the ending of The Matrix Revolutions, Neo dies in a Heroic Sacrifice against Smith. This plot twist is spoiled in an ad for The Matrix Online, which mentions the factions fighting over "the legacy of Neo's sacrifice."
    • The VHS of the original The Matrix spoiled the whole " reality isn't real, everyone's in a Lotus-Eater Machine" revelation on the back of the freaking box! And then the DVD release did it again.
  • Meet the Feebles: The home video cover shows Heidi with a machine gun and the soundtrack cover actually has a screencap of her Roaring Rampage of Revenge in the climax - this in spite of the fact that the trailer warned people not to spoil the ending for other people... while including a clip of the ending elsewhere in that trailer.
  • If you're about to watch the 2014 film Mommy and you don't already know about the aspect ratio change, don't worry - It's literally the first thing you see on the DVD menu.
  • A Shot in the Dark was the second film in Peter Sellers' Pink Panther film series and it's the one where all the elements of the later films in the series are introduced. But because it doesn't have "Pink Panther" in the title, it's likely to be one of the last films of the series you're going to watch. There are two elements in this film that were played as plot twists that became unsurprising running gags in the later films:
    • Early in the film, a sinister looking Asian man attacks Clouseau in his own bedroom! It's Clouseau's own manservant Cato, whom Clouseau has actually ordered to constantly attack him so Clouseau will always be Crazy-Prepared for an attack.
    • Later in the film, a shadowy figure stalks Clouseau and makes several attempts on his life! Is it the killer? No, it's Clouseau's own boss, Chief Inspector Dreyfus, who's been driven Axe-Crazy by Clouseau's shenanigans. This "twist" not only became a Running Gag, but became the main plot of The Pink Panther Strikes Again.
  • It's a fairly big plot twist that Barbossa has been resurrected as shown in the Stinger for Pirates of the Caribbean: Dead Man's Chest, to the point that the actors themselves were told that it would be Anamaria, who was mysteriously absent from Dead Man's Chest and the rest of the series as well. Posters for At World's End, On Stranger Tides, and Dead Men Tell No Tales feature him pretty prominently.
  • The 1999 THX DVD, Laserdisc and VHS cover for the original Planet of the Apes (1968) has the final, iconic shot of the Statue of Liberty. Despite this, there are still some people who don't know the ending.
  • The cover of the 20th anniversary collector's edition of The Princess Bride makes it quite clear who the Man in Black really is.
  • The theatrical trailer to Paul Bartel’s Private Parts reveals spoilers from the end of the film.
  • The music that plays during the main menu of the Blu-Ray for The Rocky Horror Picture Show is the reprise of Science Fiction Double Feature, where the lyrics describe the ending of the movie. There are also several fake movie posters that give away several of the plot points of the film. For instance, there is one poster entitled They Came From Outer Space, which not only spoils the plot twist that Frank N Furter, Riff Raff, and Magenta are aliens, but the poster also shows a picture of Rocky carrying Frank N Furter's dead body in his arms.
  • If you didn't know that Jigsaw died in Saw III, you may wish to steer clear of the trailers and DVD boxart for Saw IV, which show Jigsaw's body lying on an autopsy table and his disembodied head being weighed on a scale, respectively.
  • The iconic scene from Say Anything..., where Lloyd is holding the boombox over his head, is now the cover art for the film.
  • Subverted hardcore in Se7en. Kevin Spacey is never shown in ads or posters and his name isn't even in the opening credits. This was a man who was meant to get top billing. Bravo, good sir. Bravo.
  • The Criterion Collection special edition reissue/re-release of Seven Samurai includes a booklet that features essays from a number of commentators that go into different aspects of the film. While there is an attempt to avoid spoilers (largely by having some of the commentators refer to events in the film obliquely), reading through the guide reveals most of the ending — the bandits are routed and the villagers are saved (and the symbolic return of their harvest is shown), Kikuchiyo is killed during a climactic battle, and a photograph spoils the three surviving samurai — Kambei, Katsushiro and Shichiroji — who are left feeling aimless and unsure after their Pyrrhic Victory.
  • Even people who've never seen The Sixth Sense know now that the protagonist was Dead All Along.
  • The music video for Gloria Estefan's track "Turn The Beat Around" for The Specialist (aired at the same time as the movie's release) plays a chopped-up, fast-forwarded summary of the film that spoils nearly all of the major plot points, including (in order) The Reveal that Ray Quick is a bombmaker, Quick and the lead female character (May) meeting and consummating their relationship via a Shower Scene, the villain walking towards a hotel room (only to lose most of his goons when the room blows up and falls away from the building), a final confrontation where May opens a cigarette case and learns that it's a bomb, the duo are confronted by the villain and then both leads fleeing from an exploding building through an underground tunnel. It even spoils part of the final shot of the film!
  • Speed Racer hangs a lampshade that Racer X is Rex Racer, with the twist that he isn't Speed's brother except he still is, he just had plastic surgery.
  • Star Trek III: The Search for Spock. Search? Did something happen to Spock in the last movie?
    • One could call it downplayed, in that while it establishes that something happened to Spock in the last movie, it doesn't establish what — he must be separated from the crew in a dramatically interesting way for them to search for him, but that doesn't mean he has to be dead.
    • In fact, him being dead is the least logical of any conclusions to be drawn from the title alone, considering the fact that death is one of a few things that is hard to be found from.
  • At the end of Star Trek: First Contact, it is revealed that the species the humans had their titular first contact with were the Vulcans. Apart from the fact that this was already back then a quite, er... logical assumption, this has since then been treaded as well known Trek lore. Star Trek: Enterprise puts quite some emphasis into the early years of these two races' relationship, for example.
  • The synopsis on the back of the Star Trek Into Darkness DVD names Benedict Cumberbatch's character as Khan, despite the fact that his true identity as the iconic super villain is not revealed until halfway through the movie, with the character using an alias up until that point.
  • Star Wars:
    • The 1990 and 1992 Fullscreen VHS boxset releases of the trilogy opened with a trailer for the full trilogy on video, including the line "Is Darth Vader my father?" from Jedi, ensuring that even the most ignorant first-time viewers weren't surprised. Letterboxed copies don't have this preview, preserving the twist.
    • Palpatine wasn't actually named on film in the original trilogy, being referred to only as "Emperor" (his name comes from the A New Hope novelization). So, theoretically, if you never saw any of the action figures, comics, books, or other non-movie material, or paid attention to the credits and realized it was the same actor in the prequels as in Return of the Jedi, you might not know. Until the last film came out, there was some discussion among Star Wars fans (who obviously would know) that Lucas might pull one out of the hat and reveal Sidious wasn't really Palpatine. He was.
    • Trailers for Revenge of the Sith naturally gave away the transformation of Anakin Skywalker into Darth Vader as the main selling point for seeing the movie in the first place, and attempted to subvert the trope by teasing the audience into exactly how this transformation comes about. People who had been reading supplemental materials, however, knew it would happen in a Battle Amongst the Flames between Anakin and Obi-Wan.
    • The movie posters for The Phantom Menace, showing young Anakin's shadow, as formed by his mushroom-top hairdo, forming the outline of Darth Vader's helmet.
    • The soundtrack CD for The Phantom Menace was released before the film. Two tracks were called "Qui-Gon's Noble End" and "The High Council Meeting and Qui-Gon's Funeral".
    • Lampshaded mercilessly by Ansem Retort: Darth Maul, who was shown as being oblivious that Qui-Gon died, complaining to Marluxia that "some people haven't seen this movie yet." This is made more absurd when one considers that his introduction into the comic included whining about his fate in the end of the movie.
    • And even for newcomers watching the movies in chronological order, it is quite hard to remain unspoiled about the relationship between the Queen of Naboo and her handmaiden when so many materials about Attack of the Clones and Revenge of the Sith talk about Senator Padmé Amidala.
  • There's a very subtle one in this poster for The Usual Suspects. The tagline is a hint. Kevin Spacey (aka Verbal Kint) is the only one who's over his name. Also, he's the last in the lineup and the last one named.
    • The DVD of The Usual Suspects is even worse. The scene index shows a still clip from each of the 25 "chapters" of the DVD. The still clip for the final chapter shows a fax machine receiving an image of Keyser Soze's face, and even at low resolution a casual viewer can easily see it's Kevin Spacey.
    • Also, if you watch too much of the main menu of the DVD of the The Usual Suspects you will see a man's feet as he limps down the street. His gait quickly becomes less shuffling and he is suddenly walking perfectly fine.
  • The main menu of the WarGames DVD shows WOPR playing tic-tac-toe.
  • Most of the marketing for Watchmen falls under Trailers Always Spoil in that it's not very subtle about Veidt being the real villain. However, the bio for Rorschach on Facebook includes an audio clip of his journal, one of which has him flat out stating this fact. Commercials also reveal Rorschach's face, spoiling his identity for anyone who hadn't already read the graphic novel, or knew the character's actor.
  • The VHS release of What Dreams May Come spoiled Annie's suicide on the back of the box. And then the DVD release did it again.


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