- In an Archie Comic, Archie, Betty, and Veronica are at the beach. The girls refuse to sit near the lifeguard as they usually do because they hired a woman lifeguard. Naturally, Archie would like to be near there, but the girls are turned off by the guys going "goo-goo-eyed" over her. But when the shift changes and a muscular guy takes the lifeguard stand, Betty and Veronica waste no time moving near the lifeguard — and endlessly swooning over him.
- In Asterix and the Normans, Asterix and Obelix are ordered by Chief Vitalstatistix to see what a group of Norman invaders are doing in Gaul. On their return, Obelix reports to the chief that the Normans all "had such funny names, all ending in -af, like Nescaf, Decaf and Autograf!" Vitalstatistix is highly amused, and says to the other Gaulish villagers: "Ha ha! Did you hear that, Cacofonix, Geriatrix, Operatix, Acoustix, Polyphonix and Harmonix?"
- An Asterix short has Getafix chiding the Gauls for using so many words with Latin roots taken from the invading Romans, suggesting they use the local Gaulish equivalents (which are often longer or more unwieldy). He finishes his long list of examples with "Etcetera, etcetera."
- In Asterix and the Big Fight, a psychiatrist druid mistakenly thinks Obelix is his patient, and begins telling him there is no reason to feel bad because he is too fat. When Asterix tells him Obelix did not come here to consult, the druid comments in surprise that he would feel bad if he were that fat.
- In Asterix and the Chieftain's Daughter, after being told by Getafix that violence is pointless when educating teenagers, Obelix breaks yet another fight between Fulliautomatix and Unhygienix... by bashing them both with a menhir while yelling at them that violence is pointless.
- The English translation of Asterix and the Griffin repeats the gag from Asterix and the Normans by having Obelix be amused that the Sarmatians' names all end in -ov. (The original French does something slightly different that isn't an example of this trope.)
- In Astro City, Crackerjack complains to Nightingale and Sunbird that his girlfriend Quarrel is unfairly accusing him of flirting with other women... while blatantly hitting on Nightingale.
- Batman '66: Egghead criticized Riddler for having "an eggcentric fixation".
- One Les Pretend strip in The Beano had Les's dad discussing the daft things Les pretended to be with his friends, and them all laughing about it. It was at the end of this strip that we first learnt that Les's dad and his friends are all Elvis impersonators.
- In an issue of Birds of Prey, Misfit tells Big Barda she can't stand watching Black Canary's adopted daughter. Misfit goes on a rant about how little girls are annoying. Barda agrees with that statement.
- A holiday special based on the Clerks universe has comic book shop owners Steve-Dave and Walt head to the Quick-Stop because that's the only open store and Steve-Dave needs to pick up some Scotch tape to wrap up some last-minute gifts. As he proceeds to berate Dante for charging what he feels is an outrageous price for the tape, another costumer recognizes him and asks if he has any issues of a new title that just came out, to which Steve-Dave replies that it'll cost him $20.
- Creature Tech has a scene where a mother chastises her husband for saying "hell" in front of the children. Then a monster threatens one of her children, and she flips into Mama Bear mode, shouting "Get your hands off my baby, you son of a bitch!"
- Disney Ducks Comic Universe:
- Carl Barks's comic story Only a Poor Old Man had Uncle Scrooge lecturing Donald Duck on how Donald would be more secure if he had wealth. While making sure a mouse didn't eat his dollar bills.
- Don Rosa's "Gyro's First Invention" has Scrooge lecturing Gyro Gearloose on the dangers of overvaluing his first invention: "What sentimental rubbish is that?! You can't base your whole career on such a small achievement! You won't get far in life with such a warped sense of proportions!" — all while carefully restoring his #1 Dime to its pedestal.
- In another Don Rosa comic, The Treasury of Croesus, Scrooge uncovers the money bin of king Croesus, who had left a room for his first coin. A historian comments: "Who would have guessed someone would be crazy enough to consider a single coin his greatest treasure?" Scrooge isn't amused.
- Another Don Rosa's story features the running gag of the three nephews complaining that everyone but Donald consider them identical in looks and actions... While saying the very same words and making the same actions at the same time. To be fair, there are some differences, but they are so tiny that only they themselves and Donald (who in the story is revealed to have a very good sight and a near-impossible ability to check for details) can see them.
- The trope's main page has a panel with Beagle Boys finding it hilarious that Donald's three nephews are so identical they can't be told apart.
- Occurs fairly frequently in Dork Tower, either when the characters are complaining about a behavior they also embody, or when they're Leaning on the Fourth Wall about John Kovalic's writing or art.
- Early in Empowered, a superhero named Maidman comments on his disdain for Animal Themed Superbeings, commenting that the idea is "incredibly humiliating" because they're barely one step above furries. Considering he's a superhero whose entire costumed identity revolves around crossdressing — badly — as a French Maid, he's one to talk about "embarrassing costumed identities".
- The Extremist Vector: The Flash, who is rather irritated, asks Rocket Red if the ship can go any faster. Captain Atom tells him to shut up, as his attitude is not helping... and asks RR, in a lower tone, if the ship can go faster.
- In a bit of a dark way, as Paul was despairing at the time, but upon seeing his son in a newly donned Ghost Fox costume taking on a bank robber, the titular Fox can't help but wonder who gave his son the crazy idea of becoming a crime fighting vigilante.
- In Gaston Lagaffe, Gaston's boss Prunelle get yelled at by his own boss, then comments afterwards that shouting at people is not the way to make things go well. He then proceeds to yell at Gaston immediately after that.
- In the first issue of Girl, Ethan gets drunk and reveals his disgust with his small-town neighbors' flaws; in the second issue they discuss it (paraphrased):Older Woman: He said I crush my husband's self-esteem! Honey, tell them he's wrong!
Black Woman: We moved here to get away from this sort of unpleasantness but then this white boy starts running his mouth! [emphasis in original]
Young woman: And can you believe he called me a slut?
- In an issue of Global Frequency a man claiming to be a magician (as in a proper one) is brought in, and claims that magic is a 'psychological discipline'. One of the people he's working with, a parapsychologist, makes a sneering comment about this. The magician is amused by the parapsychologist's superiority, pointing out that it's not as if her field is part of the rational orthodoxy. The parapsychologist is less amused by this.
- DC Comics' The Golden Age Secret Files and Origins has a story called "Scenes From the Class Struggle at JSA Mansion", set during a fancy banquet during which Dr Mid-Nite expresses the opinion that the less well-off members (Flash, Atom, Johnny Thunder, Hourman and Spectre) are somehow less well-suited to crimefighting than himself, Hawkman, Starman, Dr Fate and Green Lantern, much to the annoyance of GL, who sees himself as a Self-Made Man who has as much in common with the first group as anyone. Mid-Nite is interrupted by a European nobleman making a sarcastic comment about him bringing his pet owl to the event, causing him to mutter "Snob", as GL fails to keep a straight face.
- In one panel of Gotham City Sirens, Batman makes a teeth-baringly horrific face while telling Riddler, "You're not helping people by scaring them."
- Huntress: Year One: Barbara Gordon and two colleagues from the justice department are attending a conference on organized crime in Italy when the news comes out of the murder of notorious crime boss, Capo di Tutti Capi Stephen Mandragora, and they toast his death at a local bar. A woman at the bar berates them for this, saying "Never toast someone's death," and that "it's naive to think death solves anything." All of which sounds quite reasonable, except that the woman at the bar, Helena Bertinelli, the Huntress, is the one who killed him.
- In a beach story, Iznogoud falls into a hole covered by a towel and sprains an ankle. The hole turns out to be a prank pulled by a boy whose father berates Iznogoud for not liking "childish pranks". Inspired by the prank, Iznogoud tries to get rid of the Caliph with a similar hole but instead gets the boy's father, who angrily shouts "I'LL TEACH YOU TO PLAY STUPID PRACTICAL JOKES!".
- As part of a plan to become Caliph instead of the Caliph, Iznogoud tricks a porter whose role as Iznogoud's Unwitting Pawn will get him decapitated if the plan works. The porter turns out to be Sultan Pullmankar's long-lost daughter under a spell cast by a magician she refused to marry. Sultan Pullmankar changes from being amused at the idea of decapitating someone to wanting to behead Iznogoud for trying to do it to his daughter.
- JLA/Avengers features another one for Batman as the Justice League enters the Marvel Universe. Aquaman and Green Lantern see Doctor Doom? He tells them to ignore him. Wonder Woman and the Martian Manhunter see the ruins of Genosha? Again, he says to ignore it. Superman sees the Hulk on a rampage? Yet again, he says to ignore it. Bats himself and Plastic Man see the Punisher about to kill some drug dealers? Bruce Wayne proceeds to beat the shit out of Frank Castle. Plastic Man calling out his hypocrisy is the page image of the series' Crowning Moment of Funny page.
- In an early issue of Justice League International, in a discussion of Guy Gardner:Blue Beetle: ...You think maybe it's too late to petition for a new Green Lantern? Hey Bats — maybe you could wear the ring...
Batman: It would only get in my way.
Blue Beetle: ...Yeah... besides, who'd ever buy a super-hero called the "Green Batman"? I mean, that's as bad as—
Batman: The Blue Beetle?
Blue Beetle: Well... um... ah...
- In the Dynamite Entertainment Massive Multiplayer Crossover Legenderry, the supernormal Silver Star is telling Magda how amazing his powers are, and she asks him if this leaves him with any room for humility. He replies that he's got boatloads of humility, he just doesn't like to brag about it.
- MAD's early comic-book parody (in issue #12) of Archie Comics had a familiar-looking white-eyed redhead offering the following complaint: "That Starchie would be cute if only he changed his clothes once in a while! He's been wearing that same outfit for years!" Said redhead is, of course, Little Orphan Annie making a Lawyer-Friendly Cameo.
- Mélusine: The titular character has a disagreement with her cousin Mélisande. Mélisande leave to clear her head and Mélusine muses how pathetic fairy magic is. She then start having fun playing with Mélisande's magic wand and conjure pastries and cute furry animals. When Mélisande comes back and caught her, Mélusine sheepishly tries to pass it off as scientific curiosity.
- Stan Lee in The Origins of Marvel Comics:"If you read the first two spellbinding parts of this literary landmark, you know how I hate to boast."
- The eighth issue of the Comic-Book Adaptation of The Ren & Stimpy Show had Ren portray a noir detective named Sam Spayed in a spoof of The Maltese Falcon called The Maltese Stimpy. At one point, he talks to a Peter Lorre stand-in and berates him for not speaking proper English when Ren speaks exactly the same way.
- Rick and Morty (Oni): In Issue 35, Rick tells Summer and Morty about how, when he ripped off Jurassic Park, his investors got cold feet and dropped out. Just as he's complaining about how low it is to just run off and leave someone hanging, he, Summer, and Morty encounter workers that Rick himself abandoned there when the park was shut down.
- Scooby-Doo! Team-Up: Mr. Spacely says people from his time are too sophisticated to believe in ghosts. Then the Space-age Specter shows up and he changes his mind.
- Gold Key issue #28 of Scooby-Doo has the gang volunteering at a telethon. Velma is recruited to work the cue cards, which have the telethon host's "ad-libs."
- In the Sensational Wonder Woman version of Myndi Mayer becoming Wonder Woman's agent, she tells Diana that if she doesn't keep control of her image, others will, and shows her a shoddily-built Wonder Woman doll as an example, highlighting that it's a danger to children. Once she's got Diana's agreement, she casually hands the doll to a child.
- In The Smurfs comic book story (and Animated Adaptation) "King Smurf", the title character admonishes his captain of the guard, Hefty Smurf, for failing to have a sense of humor when dealing with Jokey playing one of his usual "surprise" jokes on him. Then after King Smurf pardons Jokey, he becomes the victim of Jokey's prank and immediately has the prankster sent to prison.
- Sonic the Hedgehog (IDW): In issue #9, during a game of cards, Tangle the Lemur playfully chides Silver on if he's cheating, distracting him while using her tail to swipe cards from his hand.
- In Sonic the Comic, Chaotix Crew member Vector constantly yells at Charmy. When Charmy mentioned this, Vector says that was "Ridiculous! I NEVER YELL AT YOU!"
- In 2005 story arc Girl Power, Supergirl meets Starfire, who tells her she has some of the answers she is looking for.Supergirl: (thinking) What would a girl who comes from another planet in a faraway galaxy know about — Oh. Says me, the girl from another planet in a far... Huh.
- The Death of Superman: While Clark and Lois were debating how to explain his absence during his death, Clark suggested several extremely stupid explanations, including riptides and alien abductions. When Lois asked him what idiots would buy such pathetic excuses, he said: "You did."
- The scene in 52, when Clark leapt off a building (he was depowered at the time, which is another long story) to get an interview with a new superhero. Lois wasn't happy about it. Clark pointed out that she used to do the same thing and could "write the book on it".
- In The Superman Adventures, while Lois Lane and Jimmy Olsen are covering one of Superman's battles, Lois remarks that the populace is treating it "like a cheap prize fight" only to murmur, "Ooh, good one" with the next punch.
- In Superman vs. Shazam!, Supergirl gets annoyed by Mary Marvel constantly gushing over her cousin. Kara finally runs out of patience when Mary flirts with Superman, so she flirts with Mary's brother in retaliation. Mary instantly pushes both heroes apart, tells Kara off, and starts berating Captain Marvel when Supergirl basically tells "Go ahead, Mary. Tell him why he should not flirth with someone older than him." Mary Marvel turns red in embarrassment.
- In one Superman/Batman story, Superman and Batman get forced into a fight with a superhero team called The Maximums. When it is revealed that the Maximums' The Incredible Hulk Expy is a little girl in her true form, Batman is furious and yells, "You brought a child into this conflict!?" Batman, who has many child sidekicks.
- Let My People Grow!: Jimmy Olsen assures Perry White that he will not call him "chief" again while doing just that.Jimmy Olsen: "You're welcome, chief. [...]"
Perry White: "You're lucky I'm in a good mood, Olsen. I've told you a million times— Don't call me chief!"
Jimmy Olsen: "Don't worry, chief— I'll never do it again!"
- It's not drawn attention to, but in Superman: Son of Kal-El, Jay and Robin encounter each other when they're trying to get information from a secure facility to help Jon, and shortly after they realise they're on the same side, Lois appears and says they're both trying to help, and it's very sweet, but it's still breaking and entering. Nobody feels like pointing out she is also in the facility, and wearing a labcoat and a S.T.A.R. Labs ID badge.
- In 2005 story arc Girl Power, Supergirl meets Starfire, who tells her she has some of the answers she is looking for.
- In the Teen Titans Legion Of Superheroes one-shot, Beast Boy — who has been a member of multiple incarnations of the Titans based in a building shaped like a giant T — makes fun of Legion HQ for being shaped like a giant L.
- Happens very frequently in Tintin.
- In "Tintin in Tibet", there is a Running Gag of Haddock repeatedly telling Tintin he will not follow him, only to have him accompanying Tintin on the following panel.
- In "The Shooting Star", Captain Haddock has somehow become the President of the Society of Sober Sailors.
- In "Explorers on the Moon", Haddock snarkily comments that the Thompsons always need to find some way to get noticed when they begin exhibiting the symptoms from their poisoning from a previous story (causing their hair to grow incredibly fast). This happens mere minutes after Tintin managed to save him after he decided to leave the rocket while drunk, putting his and the whole crew's lives in danger.
- The Transformers (IDW):
- In The Transformers: Robots in Disguise, at one point, Kup pokes fun at Wheelie's rhyming, then feels bad and comments that it can't be easy having absurd speech patterns. Kup in the IDW comics sounds like a robotic Yosemite Sam.
- During the post-Dark Cybertron period, Starscream gets called out for his dismissive attitude towards mental health issues by Bumblebee, whose point is somewhat underscored by the way Bumblebee is dead and only Starscream can see his ghost. Although it is deflated when it turns out Bumblebee was alive all along.
- In Violine, Kombo berates someone for betraying Violine, right after contemplating turning her in for the reward.
- Early in Watchmen, Rorschach, shown as the biggest wingnut of the lot, laments the sad mental condition of his retired superhero colleagues.
- In an early issue of Young Justice, Impulse, who acts without forethought or afterthought 100% of the time, said "Boy, don't you hate it when people go off and do whatever they feel like?" after Superboy headed out to confront a villain alone.
Hypocritical Humor / Comic Books