- Iago from Disney's Aladdin spent the entirety of the first film on Jafar's side. The beginning of the second film, Aladdin: The Return of Jafar, sees Iago escape from Jafar's lamp and slowly turn face over the course of the movie, even offing Jafar for good by kicking his lamp into magma. Not that Iago's all that heroic, but his conscience does get the better of him on a number of occasions. He grumbles over it a lot.
- Aladdin: The Series also gives us Stalker with a Crush Sadira, who gets over her crush on Aladdin and becomes a friend of the main characters even though she had once swapped places with Jasmine, taking over Agrabah (but no-one but Iago, Abu, and Rajah remember this.) And Queen Hippsodeth, who kidnaps Jasmine for her all-female warrior nation and then becomes Agrabah's ally because she admires the sultan for being the first person who could defeat her. The Muchtar and Aladdin's old friend-turned-monster Amal also change sides.
- An Angel for Christmas:
- Bear, and the other members of the Christmas Squad, have a change of heart after seeing Angela save Bobby's life, and help the kids bring back Christmas.
- Two of the three unnamed bullies end up helping Angela, Bobby and Marian bring Christmas back.
- Kovet himself, due to Angela's angel powers, becomes a nice guy at the end of the story.
- Dr. Tenma in the 2009 Astro Boy film. Tenma spends the first two-thirds of the movie acting like a king ass, blatantly telling Astro he doesn't want him and kicking him out, and later helping the crazy politician that wants to kill him. Tenma then has a change of heart, risking his own life and freedom to save his "son".
- In Atlantis: The Lost Empire, Audrey, Sweet, Mole, Vinny, Cookie and Ms. Packard join Milo after it is revealed that they were Evil All Along.Rourke: Aw, you can't be serious.
Audrey: This is wrong and you know it!
Rourke: We're this close to our biggest payday ever and you pick now of all times to grow a conscience?!
Vinny: We've done a lot of things we're not proud of — robbing graves, plundering tombs, double-parking... but, nobody got hurt! Well... maybe somebody got hurt but, nobody we knew.
- Xibalba in The Book of Life, after Manolo bests him in his final test.
- Done by Mr. Pickles and Mr. Trout in The Boxtrolls. Averted with Snatcher and Mr. Gristle.
- Molt in A Bug's Life.
- Care Bears
- Like Iago, Cinderella has a character who starts off rotten to the core in the original movie, and then turns in the sequel, this being Anastasia. The first sequel, Cinderella II: Dreams Come True, has her as one of the protagonists in "An Uncommon Romance", where Cinderella helps her win the heart of a baker she falls in love with. But the third movie, Cinderella III: A Twist in Time, has her start things off by stealing the Fairy Godmother's magic wand and handing it to her mother. From that point on, she poses as the one who the prince fell in love with...and her conscience slowly gets the better of her as she realizes what love really means until, at the end of the film, she can no longer go along with Lady Tremaine's plan, and openly defies her. As such, she's the only one of the three Tremaines whose story ends with a happily ever after.
- Unfortunately, this wasn't the case in Kingdom Hearts: Birth by Sleep whereas Anastasia lets her hatred of Cinderella after fitting the glass slippers turn into an Unversed and get killed messily, this time being remembered as an irredeemable monster through and through. This is unlike Iago above, who kept his HeelFace Turn in the game eventually. Then again, the events of the game happened during the first movie's events and she was not given the chance to feel what love really means, meaning the idea of HeelFace Turn hasn't really crossed her mind (rather than rejecting the chance).
- This is the plot of the animated film Despicable Me.
- Interestingly, despite Disney's kid-friendly reputation, there are only two Big Bads in the Disney Animated Canon to turn face (so far):
- The Fox and the Hound: Amos Slade and Chief are both shown to be capable of being caring, nice characters, being either Anti Heroes or Anti Villains depending on the viewer. However, they both become officially good at the end, where Amos tries to shoot the weak Tod, but because he had just saved them both from a savage grizzly bear, Copper steps in between Amos' gun and Tod and refuses to move away, and Amos lowers his gun, realizing his mistake and accepting the fox as a hero.
- Treasure Planet has John Silver, whose paternal bond with Jim eventually drives him to sacrifice a boatload of gold to save Jim's life.
- In Disney Fairies Great Fairy Rescue, Vidia turns good after leading Silvermist, Rosetta, Fawn, Iridessa, Clank and Bobble to rescue Tinker Bell from humans, and even risks her life to save Tinker Bell from being taken to a a museum to be pinned to a display case. Tink returns the favor and now Vidia is not only a Sixth Ranger, but also The Lancer of the group.
- Sour Kangaroo and, to an extent, Vlad from Horton Hears a Who! Word of God says that Sour Kangaroo was originally meant to have a satisfactory comeuppance, but due to it being against Dr. Seuss' wishes about peace and friendship, she ultimately makes this instead.
- Ice Age: Diego the sabre-toothed tiger is a double agent who spends most of the film trying to steal a baby so his boss can eat him, but is gradually swayed and softened up by The Power of Friendship. At the end, he sacrifices himself to protect the babysitters. However, he narrowly avoids Redemption Equals Death, thanks to an offscreen Unexplained Recovery, and becomes a full-fledged good guy for the rest of the franchise.
- Mirage in The Incredibles stops supporting Syndrome because he Would Hurt a Child and he calls Mr. Incredible's bluff to crush her, despite his following claims that he was doing so since he knew Mr. Incredible would never kill a person. Regardless, she leaves him (making him shocked and confused) and instead aids the heroes in their escape from Nomanisan Island.
- Subverted with Tai Lung in Kung Fu Panda, who after finally hearing his father-figure tell him he's proud of him, and he's sorry, very clearly wavers before rejecting the overture and remaining unrepentant. This also counts as his Redemption Rejection, since it proves he has still learned nothing, though it may just be all the more tragic and painful because of it.
- In The LEGO Movie, first Good/Bad Cop then Lord Business.
- Lilo & Stitch. First Stitch himself, and then Jumba.
- In The Lion King II: Simba's Pride, Kovu, and later on the rest of the Outlanders realize that what Zira is doing is wrong.
- This is the Reconstruction plot culmination of Megamind. With Metroman gone, supervillainy is too easy, so Megamind creates a new Cape to oppose... who promptly becomes Drunk with Power. Between the city being destroyed and the growing affections of the local Lois Lane character Megamind finds himself drawn to the side of good, especially after Hal, her former cameraman, turns out to be a much bigger threat than he was.
- The Missing Lynx has Noah do this after he made a deal with a sinister hunter.
- Moana has a version of this with shades of Good All Along when Moana and Maui realize that the monster they have to defeat to save Te Fiti is Te Fiti, and once she receives the stone back, she immediately becomes a gentle goddess again.
- My Little Pony: The Movie (2017): Tempest Shadow, after being betrayed by the Storm King and rescued by Twilight Sparkle, ends up siding with the Mane Six, even saving them from the Storm King's final attack.
- The first movie of the Equestria Girls franchise presents Sunset Shimmer, whose quest for power is defeated by Twilight and her human friends. After the battle, Sunset accepts Twilight's hand in friendship, and reconciles with the humans.
- The Nut Job and The Nut Job 2: Nutty by Nature. first Surly (inadvertently destroying the tree), then nearly every other hero at the Park (sans Andie and Buddy) (not realizing that Raccoon should be the one to get what he deserves), then Mr. Feng throughout the sequel.
- Don't forget Precious and Frankie.
- The Bitter Gourd King, in the third Pleasant Goat and Big Big Wolf movie, is transformed out of his evil state after his battle with the goats and wolves. For that matter, every Big Bad and his henchmen in the movies ultimately switch to the good guys' side.
- In Ratatouille, Anton Ego rediscovers his love of food after tasting Remy's cooking, and goes from vindictive food critic to Alfredo and Remy's financial backer.
- Winter Warlock from Rankin Bass's Santa Claus Is Comin' to Town changes from bad to good after Kris gives him a present. The entire song "Put One Foot In Front of the Other" is about how changing from bad to good is as easy as taking your first step.
- King Harold has one in Shrek 2. After seeing how much Fiona hates Prince Charming and only has eyes for Shrek, he feels guilty for not taking his daughter's feelings into consideration and decides to go back on his promise to the Fairy Godmother.
- Sinbad: Legend of the Seven Seas. The Titular Arabian Knight himself.
- In South Park: Bigger, Longer, and Uncut, Satan turns when he kills Saddam Hussein and returns his legions of demons back to Hell in favor of Kenny for giving self-confidence of standing up against Saddam.
- Shiela does one after inadvertently triggering hell on Earth.
- In The SpongeBob Movie: Sponge Out of Water, Bubbles goes from trying to kill Spongebob and Plankton to helping them stop Burger-Beard.
- Rufus & Thaddeous from The Star.
- Speaking of Fairies, There's one in Strange Magic. Bog King once believed Love is a disease until Marianne saw good in him and they fell in love. Also there's the Fairy King after he chose an unworthy and pompous suitor, Roland for Marianne
- Maximus from Tangled. Starts off as a horse that is too persistent and smart to capture Flynn Rider and bring him to justice. After being forced to stick together by Rapunzel, he started to grudgingly befriend Flynn, and when Flynn was in trouble by his superior and Rapunzel might be in danger, Maximus betrays his human superiors by calling forth the ruffians he helped arrest before to save Flynn and eventually take him to Rapunzel for the climax.
- Ken from Toy Story 3 starts out as one of the toys trying to keep the gang imprisoned, but he changes sides after he falls in love with Barbie.
- Subverted definitely with Lotso. Played straight with the rest of the Sunnyside toys.
- Gideon from Zootopia, though not onscreen. He was a pretty vicious bully as a kid, and was the reason why Judy developed some prejudice against foxes. However when Judy meets him again as an adult, he had grown into a much kinder person, and he apologizes to her for how he used to be.
Heel Face Turn / Animated Films