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Heartwarming / Reading Rainbow

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  • On May 28, 2014, LeVar Burton started a campaign on Kickstarter to bring back Reading Rainbow, hoping to raise $1 million within 35 days. In less than 12 hours, they hit the $1 million mark. And at present, they are exceeding $3 million, which shows how important Reading Rainbow has been to those who grew up with it and how much people care about spreading literacy and the wonders of reading to the next generation (which a lot of people fear will be so inundated with computer-, Internet-, and electronic-based technology that books will be obsolete).
    • After stalling after the first week at about 3 million, getting up to 4 million over the course of the next 3 weeks, Seth MacFarlane offered to match dollar for dollar the next million dollars. This push was successful and, in all, the project banked more than $5.4 million (around US$6.5 million in fact) and had the most individual backers of any Kickstarter project ever.
      • And the best thing about this? The money will be used to bring the app to not only as many platforms as possible, but also bring access to the app (and thus, literacy) to underfunded classrooms. You're doing the (United States') education system a favor by donating.
      • It's also used to fund the creation of new content. That's right, since the funding ended, a steady stream of new content have been uploaded to the app and the Youtube channel. Technically, thanks to Viewers Like You, the show has been Un-Cancelled (for certain values of uncancelled).

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