Released in 1971, the film was largely made as an effort in Product Placement to promote a new real-life Willy Wonka candy bar being released by the Quaker Oats Company (hence the change in the title). It was directed by Mel Stuart and features Gene Wilder as Willy Wonka and Jack Albertson as Grandpa Joe. Anthony Newley and Leslie Bricusse provided the song score. Dahl himself wrote the film's script, but parts of it were edited and re-written by David Seltzer.
For the second film adaptation, see Charlie and the Chocolate Factory. In addition, there are several variations on this version floating around in other media:
- Roald Dahl's Willy Wonka is a 2005 stage musical that includes all the songs from this film plus original numbers by Bricusse, but otherwise is more faithful to the original novel and not billed as a straight adaptation of the film.
- Charlie and the Chocolate Factory: When this original stage adaptation of the novel opened in London in 2013, it incorporated "Pure Imagination" into its score as well as several Internal Homages. A subsequent 2017 Broadway Retool added several other songs from the movie.
- Tom and Jerry: Willy Wonka & the Chocolate Factory: 2017 Direct-to-Video animated feature that takes a Twice-Told Tale approach, adding the long-battling cat and mouse to the action.
The extensive character sheets can be seen in Charlie and the Chocolate Factory.
Willy Wonka & the Chocolate Factory provides (in addition to many of the source novel's tropes) examples of:
- Acid-Trip Dimension: The boat tunnel could well be this! Neil Patrick Harris jokes in the RiffTrax commentary that "This is for all those 8-year-olds who dropped blotter acid before going to see the film."
- Actually Pretty Funny:
- During the scene with the computer with which the programmer tries to find the remaining three tickets, he offers to share the grand prize with it, only for it to ask "What would a computer do with a lifetime supply of chocolate?" Look carefully and the man's clients actually smirk at that question.
- Mr. Wonka laughs when Mike pretends to shoot him dead.
- Adaptational Attractiveness:
- Augustus in the book is disgustingly obese. In this film, he's just a bit more chubby than usual.
- Mr. Wonka in the book is an older man with a black goatee, and illustrators often portray him as hardly taller than the kids. In this film he's of normal height, clean-shaven, red-headed, and in his late thirties to early forties. This and the toned-down costume also counts as Adaptation Dye-Job, and has since become Lost in Imitation — most subsequent adaptations and virtually all of the parody versions have clean-shaven Wonkas.
- Adaptation Distillation: The most prominent example is the Oompa Loompas' songs, which are essentially 30 second recaps of the roughly five-minute ones in the original book.
- Adaptational Jerkass:
- Violet was very much a Designated Villain in the book. While not as mean as she is in the 2005 film, here she's shown to be far more arrogant than she is in the book - as well as frequently fighting with Veruca.
- Veruca Salt, like in the book, was an insufferable brat, but despite having a rich dad, she is willing to give the Everlasting Gobstopper to Slugworth for more money. This is what sets Charlie apart from her. Despite losing out on the chocolate he was promised by sneaking Fizzy Lifting Drinks, Charlie doesn't have it in his heart to cheat Wonka and gives back his Gobstopper.
- Grandpa Joe to a lesser extent; he was entirely a Nice Guy in the book, but tends to be a lot more dismissive and insulting towards the other four kids and their parents here — though in fairness, nothing he says about them is especially wrong. More pronounced when he talks Charlie into stealing some Fizzy Lifting Drink, which nearly gets them both killed, and then nearly loses Charlie the lifetime's supply of chocolate.
- Wonka himself; in the book he at least tried to dissuade the kids from doing the things that would lead to disaster for them, even if he didn't concern himself too much after the fact. Here, the only kid he tries to dissuade is Augustus, and even then only because he's worried about having the chocolate in his river contaminated. With Violet and Mike, he just stands by and does nothing to stop them from doing horrible things to themselves (technically he does the same with Veruca as well, but her jumping onto the scales and being dropped down the shaft happens too quickly for him to do anything about even if he'd wanted to).
- Adaptational Nice Guy: More like "Adaptational Vice Guy" with Augustus Gloop. In this film, Augustus is still a Big Eater, but he's relatively well-mannered and much more noticably polite than his literary and 2005 film counterparts.
- Adaptational Villainy: Slugworth is only given a brief mention in the book as one of Wonka's candy making rivals. Here, he's portrayed as a Corrupt Corporate Executive who bribes the golden ticket finders with money and a better life in exchange for stealing an Everlasting Gobstopper from Wonka. Ultimately subverted when "Slugworth" reveals himself to be an employee of Wonka who subjects the kids to the Secret Test of Character.
- Adapted Out: Prince Pondicherry isn't mentioned at all, likely because it would have been too hard to dramatize that Flashback convincingly with 1970s tech.
- Adaptation Expansion: The entire Slugworth subplot and the misadventure with the Fizzy Lifting Drinks. In the book, Charlie gets the factory as soon as the other kids were out of the running and doesn't have to pass a final test. Additionally the search for the tickets is drawn out far more than in the book - showing various attempts by people to find the tickets. We get to see a lot of things first hand that we only heard about in passing in the book- such an scientist making a machine to figure out where the tickets are.
- Adaptation Name Change:
- Mrs. Salt is known as Henrietta here to go with her husband being Named by the Adaptation as Henry, whereas in the book she's named Angina.
- The Wonka bar that Charlie finds the Golden Ticket in (the "Whipple-Scrumptious Fudgemallow Delight") is simply called a "Wonka Bar" here.
- The Great Glass Elevator is changed to the Great Glass Wonkavator.
- Adaptation Species Change: The nut-sorting squirrels of the novel are replaced with geese that lay golden chocolate eggs. (See Pragmatic Adaptation below.)
- Adult Fear: Each of the four brats' fates. In addition, during the boat ride, the parents begin holding their kids a little tighter when Wonka starts reciting his poem.
- An Aesop:
- The Oompa-Loompa songs all include one after each child's departure.Oompa-Loompas: Who do you blame when your kid is a... BRAT?
Pampered and spoiled like a Siamese Cat?
Blaming the kids is a lie and a shame.
You know exactly who's to blame:
The Mother and the Father!
- Charlie's flaw is temptation, Veruca's is greed, Augustus' is gluttony, Mike's is obsession, and Violet's is pride. All are tied by the common theme of self-indulgence. You know what else is a form of self indulgence? Chocolate. (Mr. Wonka may, of course, be looking for someone who can balance a love of fun as well as making people happy with an inherently indulgent vice with a larger moral character. Balance and all that.)
- The Oompa-Loompa songs all include one after each child's departure.
- A.I. Is a Crapshoot: In a brief scene during the "worldwide obsession" segment, a scientist programs a computer to figure out where the last three golden tickets are, but the computer has other ideas. It refuses, saying, "That would be cheating." The scientist tries to bribe the computer with the grand prize, but the computer, being a smartass, rebuffs him, asking, "What would a computer do with a lifetime supply of chocolate?"Scientist: (operating the computer in frustration) I am now telling the computer exactly what it can do with a lifetime supply of chocolate!
- Alliterative List: According to the Oompa-Loompas, chewing gum all day long is "repulsive, revolting and wrong".
- All or Nothing: Although Charlie wins Mr. Wonka's contest by default (since the other children all "drop out"), Mr. Wonka disqualifies him on a technicality, delivering the news rather bluntly and cruelly. However, he subverts it a moment later by revealing that it is one last Secret Test Of Character, which Charlie passes. The other children in this film leave with nothing other than the Amusing Injuries they'd brought upon themselves. (This is different than the book. Then again, the book didn't have that contract, nor in the 2005 movie)
- All Psychology Is Freudian: The troubled man relating his dream about being told where to find a Golden Ticket.
- Aluminum Christmas Trees: Grandpa Joe asks what the Oompa Loompas are putting in the Wonkamobile. Wonka rattles off different names of soda, some real some fictional. One, Double Cola, is a real brand of soda.
- Amusing Injuries
- Mike Teavee's encounter with Exploding Candy (see Eat the Bomb below).
- Mr. Wonka assures Charlie that the brats will all be restored to "their normal, terrible old selves, but maybe a little wiser for the wear", so the wacky accidents/transformations they undergo fall under this trope in this adaptation. (In the novel and some other versions, they have "reminders" of their misbehavior after they're "cured" — Violet winds up permanently blue, for instance.)
- And I'm the Queen of Sheba: A few minutes after the discussion about Loompaland and Vermicious Knids, there's this gem:(everyone is getting onto the Wonkatania)
Mr. Salt: Ladies first, and that means Veruca!
Grandpa Joe: If she's a lady, then I'm a Vermicious Knid!
- Animals Not to Scale: The giant geese that lay similarly oversized golden chocolate eggs.
- Apathetic Teacher: Mr. Turkentine seems to fall into this, what with his having no qualms about letting his students handle dangerous chemicals or dismissing class (along with the rest of the school) so he can go buy Wonka Bars.
- Argentina Is Nazi-Land: The fraudulent winner from Paraguay is Martin Bormann!
- Ascended Extra
- Slugworth. In the book, just one of Mr. Wonka's rivals (and only mentioned); in the movie, an employee of Mr. Wonka who, as part of Charlie's Secret Test of Character, pretends to be him.
- The owner of the sweetshop where Charlie buys the Wonka Bar that turns out to contain a Golden Ticket leads up the first musical number, "The Candy Man", here. Also counts as Named by the Adaptation (Bill).
- Ass Shove: Implied by the computer technician as he proclaims, "I'm now telling the computer exactly what it can do with a lifetime supply of chocolate!" while angrily punching keys.
- Bait-and-Switch Comment: Mr. Wonka's Shout-Out to The Importance of Being Earnest as Augustus is stuck in the pipe: "The suspense is terrible!...I hope it will last."
- Be Careful What You Wish For: Subverted in the final lines.Mr. Wonka: But Charlie, don't forget what happened to the man who suddenly got everything he always wanted.
Charlie: What happened?
Wonka: He lived happily ever after.
- Beeping Computers: The Wonkavision setup beeps and boops when its buttons are pushed to bring up items that are sent by television on its monitor.
- Big Door: In the Chocolate Room — it's small on one side and big on the other.
- Big Eater: Augustus Gloop and his family, to the point that his father eats a reporter's microphone in passing!
- Big "NO!": Wonka when Mr. Beauregarde trips the Everlasting Gobstopper machine's alarm.
- Big "SHUT UP!": Fed up with Veruca's incessant whining, Violet finally snaps, "Can it, you nit!"
- Bilingual Bonus: Mr. Wonka periodically addresses the tour group in other languages:
- Madames et Monsieurs, maintenant nous allons faire grand petit voyage par bateau. Voulez-vous entrer le Wonkatania? (Ladies and gentlemen, now we are going for a great little boat trip. Would you like to enter the Wonkatania?)
- Nil desperandum, my dear lady.
- Goodbye Mrs Gloop. Adieu. Auf Wiedersehen. Gesundheit. Farewell.
- His introductory speech for the Inventing Room is in German (Mrs. Teavee notes "That's not French!").
- Meine Herrschaften, schenken Sie mir Ihre Aufmerksamkeit. Sie kommen jetzt in den interessantesten und gleichzeitig geheimsten Raum meiner Fabrik.note Meine Damen und Herren: der 'Inventing Room'. (Ladies and gentlemen, please give me your attention. You now come into the most interesting and at the same time most secret room of my factory. Ladies and gentlemen: the 'Inventing Room'.)
- Towards the end, he reads off a legal contract to Charlie and Grandpa Joe, attempting to explain why they won't get the lifetime supply of chocolate. Part of it is in Latin (presumably an Affectionate Parody of all the Latin in real legal jargon), and it reads: "Fax mentis incendium gloria cultum... memo bis punitor delicatum." (Roughly: "To cultivate the burning torch of the mind... mentioned twice for the punisher's pleasure.")
- By the end of the film, Wonka's constant dropping into foreign tongues gets mocked.Charlie: What was that we just went through?
Mrs Tevee: Is that Japanese?
Wonka: No, that's "Wonka Wash" spelt backwards.
- Bond One-Liner
- After Veruca is rejected by the machine in the Golden Egg Room and dumped down a garbage chute.Wonka: She was a bad egg.
- Doubled down when Mr. Salt follows her.Wonka: There's gonna be a lot of garbage today.
- After Veruca is rejected by the machine in the Golden Egg Room and dumped down a garbage chute.
- Books vs. Screens: Mike Teevee's Oompa-Loompa song adds that watching too much TV gets you "a pain in the neck and an IQ of 3" and it has the line...Why don't you try simply reading a book?Or could you just not bear to look?
- Bootstrapped Theme: "Pure Imagination" — not just for this film, but for the story as a whole.
- Bowdlerise: Many TV editions have the disturbing boat tunnel sequence removed. The Disney Channel airings of the '80s and '90s kept the sequence, but removed the chicken decapitation.
- Bratty Food Demand: At one point, the spoiled girl Veruca Salt sings "I Want it Now!" where she demands several things, including a number of foods, such as a "bean feast", cream buns, and pink macaroons.
- Brick Joke
- When Mr. Wonka is looking through his mail near the end, he says, "I really must answer that note from the Queen." Earlier, as the world sought out the Golden Tickets, the Queen of England shows up to an auction of the last case of Wonka Bars in the UK. She was likely not amused when she did not find a ticket...
- Violet tells Veruca, "Can it, you nit!", and then says to her, "Stop squawking, you twit!". Finally Grandpa Joe says she won't listen to Mr. Wonka "Because she's a nitwit."
- After they speculate who's helping Wonka run the factory, when the Oompa-Loompas first appear, Grandpa Joe says to Charlie "Now we know who makes the chocolate!"
- During the opening song, "The Candy Man", the store owner sings Wonka's skills are so good, "You can even eat the dishes!" After Mr. Wonka sings "Pure Imagination" he eats his tea cup.
- In reference to the "Vermicious Knid" line above:Grandpa Joe: Well, Mr. Salt finally got what he wanted.
Charlie: What's that?
Grandpa Joe: Veruca went first.
- When Wonka meets the contest winners for the first time, he says, "Come! We have so much time and so little to see!" Then he stops and says, "Wait. Strike that, reverse it!" At the end of the movie, when Charlie wins the contest, he makes the same joke.
- Broken Aesop: The song where the Oompa-Loompa's lecture Augustus for eating too much candy rings a bit hollow considering they work for a candy company and thus depend on people like him for revenue.
- Burping Contest: A serious example — Charlie and Grandpa Joe effectively have one to bring themselves down from certain doom after ingesting Mr. Wonka's Fizzy Lifting Drinks.
- But Liquor Is Quicker: Quoted by Mr. Wonka when he explains to Mr. Salt why there's alcohol (specifically "butter scotch" and "butter gin") in his chocolate factory.
- Canon Foreigner: Quite a few in the first half. The ones who get multiple scenes — most, such as the Tinker, only turn up once — are:
- Mr. Jopek, the newsstand owner Charlie helps deliver papers for.
- Mr. Turkentine, Charlie's oddball schoolteacher.
- Stanley Kael, a TV newsanchor.
- Captain Obvious: Or in this case, "Mrs. Obvious". Mrs. Teevee does this when Willy Wonka starts speaking German as their about to enter the inventing room:Mrs. Teevee: That's not French!note
- Chekhov's Gun: While the contract Wonka has the children sign appears to merely be a waiver for the incidents Wonka anticipated the children would go through during the tour, Mr Beauregard notices some microscopic print on the bottom. When he questions Wonka about it, Wonka evasively answers, "Oh, if you have any questions, dial information. Thank you for calling." It appears at the moment to have just been a quick gag, but at the end of the movie, Wonka reveals to Grandpa Joe and Charlie that said fine print was actually a clause that would nullify their rights to the lifetime supply of chocolate if any of them broke rules during the tour.
- Children Are Innocent: Averted. All the children have their faults. (See An Aesop above.) But Charlie's refusal to give in and sell the Gobstopper shows him to be still good at heart.
- Christmas Creep: A variant. Mr. Wonka has his chocolate egg-laying geese work overtime for the upcoming Easter. The tour takes place on October 1st.
- Cloud Cuckoo Lander: Charlie's teacher Mr. Turkentine is a mix of this and Deadpan Snarker.
- Collective Groan: When Mr. Turkentine asks the class if they understand his brief lecture on percentages, this is their response.
- Comically Missing the Point: When Mrs. Gloop is horrified that Augustus, having been sucked up a pipeline, is probably turned into marshmallows as they speak, Wonka tells her that's absurd.Wonka: Because that pipe doesn't go to the marshmallow room, it goes to the fudge room!
- Conscience Makes You Go Back: In the wake of the What the Hell, Hero? speech, a furious Grandpa Joe tells Charlie that they'll give Mr. Slugworth the Everlasting Gobstopper and they're about ready to leave the office when... Charlie stops and, both repentant for what he did and unwilling to break his promise to Mr. Wonka, leaves the Gobstopper on his desk instead. This is what wins him the factory.
- Content Warnings: When the Disney Channel aired this movie back in the late '80s, they were concerned that a number of scenes, namely the boat scene and "YOU GET NOTHING!", would disrupt kids, thus resulting in this trope being used at the start of the film (which they usually used when they ran PG-13 or R-rated movies).
- Covered in Gunge: The Wonkamobile, which runs on carbonated beverages, winds up covering its passengers in gallons upon gallons of foam. (Thank goodness for the Wonka Wash!)
- Crowd Song: All four Oompa-Loompa numbers. "I've Got a Golden Ticket" was conceived as this, with the whole town celebrating along with Charlie and Grandpa Joe, but director Mel Stuart nixed it as too unrealistic.
- Crunchtastic: "Scrumdidilyumptious", which is used in-story (the Scrumdidilyumptious Bar), served as part of the original Tagline ("It's Scrumdidilyumptious!"), and even got defictionalized as one of the real-life Wonka brand products that the movie launched.
- Cryptic Background Reference: "Snozzwangers? Vermicious Knids? What kind of rubbish is that?"
- Dated History: There's a fraudulent fifth ticket claimed by a gambler in Paraguay named Alberto Minoleta — who is implied to actually be fugitive Nazi Martin Bormann using a false name. It wasn't until 1973 that that the real Bormann's remains were found in Berlin, and it wasn't until 1998 that DNA testing confirmed his identity, proving that he died during the Fall of Berlin.
- Deadpan Snarker: Wonka, being the Trickster he is, oozes this during the tour at every opportunity, and especially when the kids are too busy indulging themselves to listen to his not-even-half-hearted entreaties towards self-preservation.
- Wonka: (during Violet's "test drive" of his full-course gum) Stop. Don't. Come back.
- Grandpa Joe is this throughout the film.
- Mr. Turkentine is this as well, with a heavy dose of Cloud Cuckoo Lander thrown in for good measure.
- Deadly Rotary Fan: Charlie and Grandpa Joe narrowly escape one during the Fizzy Lifting Drinks scene.
- Death by Adaptation: Charlie's father is stated to have died sometime before the story begins; the director explains in the making-of book Pure Imagination that the character was effectively superfluous.
- Demoted to Extra: Mr. Gloop, Mrs. Salt, Mrs. Beauregarde, and Mr. Teavee only appear in the scenes in which their children win the tickets.
- Department of Redundancy Department: When Violet begins to balloon like a blueberry, her father cries, "Violet, you're turning violet, Violet!"
- Depth Deception: The hallway to the Chocolate Room works this way.
- Disappeared Dad: Charlie Bucket's father doesn't appear; he's stated to be deceased.Grandma Josephine: If only [Charlie's] father were alive.
- Disco Tech: The musical lock to the door of the Chocolate Room.
- Disney Acid Sequence: The boat ride!
- "There's no earthly way of knowing... Which direction we are going..."
- During two Oompa-Loompa songs (the Augustus Gloop song and the Veruca Salt song), the movie suddenly turns into a weird kind of karaoke, with lyrics flashed onto the screen in neon-colored psychedelic fonts. Occasionally the lyrics are animated onto the screen with spinning, flashing, twisting, or pixellating. No explanation is given for this, and as mentioned before it only happens during two songs.
- Disproportionate Retribution: After ignoring Wonka's warnings, a glutton gets carried away for drinking too much chocolate, a gum-obsessed girl gets deformed by gum, a boy who can't stop watching TV gets shrunken by a TV, and a bratty girl and her ultra-indulgent father fall to their presumed doom while she's insisting on being given everything in sight. Of course, Mr. Wonka assures Charlie that they didn't die, and would be almost completely restored to their normal terrible selves.
- Disqualification-Induced Victory: After it's reported that the final Golden Ticket has been found, a depressed Charlie finds some dropped money and uses it to buy two Wonka Bars (one for himself, and then another for Grandpa Joe). As he heads outside with the second bar, the news is spreading that the final ticket was a fake. Charlie can't help but wonder if maybe... indeed, the real final ticket turns out to be in the bar he just bought!
- Dog Latin: When Wonka reads the contract stipulations explaining why Charlie doesn't get the lifetime supply of chocolate:Willy Wonka: Under section 37B of the contract signed by him, it states quite clearly that all offers shall become null and void if - and you can read it for yourself in this photostatic copy: "I, the undersigned, shall forfeit all rights, privileges, and licenses herein and herein contained, et cetera, et cetera... Fax mentis incendium gloria cultum, et cetera, et cetera... Memo bis punitor delicatum!"
[Wonka finishes reading the contract] It's all there, black and white, clear as crystal! You stole Fizzy Lifting Drinks! You bumped into the ceiling which now has to be washed and sterilized, so you get nothing! You lose! Good day, sir!
- Door Roulette: The door into the cramped hallway from the entrance foyer also leads to the hallway that goes to the Chocolate Room, much to the visitors' confusion.
- Dub Name Change: The German dub changes the names of several characters. Veruca Salt becomes "Angela Zart," Violet Beauregarde becomes "Violetta Wiederkau," and Mike Teevee becomes "Mickie Glotze."
- Dwindling Party: A non-lethal example, as the film progresses the kids get knocked off the trip one by one.
- Earn Your Happy Ending
- After Charlie returns his Everlasting Gobstopper to Mr. Wonka...Mr. Wonka: Charlie? My boy... YOU WON!!! YOU DID IT!! I KNEW YOU WOULD!! I JUST KNEW YOU WOULD!!! I am sorry to put you through all this. Please forgive me.
- Not only that, Wonka told Charlie that it was just a test and Slugworth was really Mr. Wilkinson, one of the human employees of the Wonka factory.
- After Charlie returns his Everlasting Gobstopper to Mr. Wonka...
- Eat the Bomb: Mike Teevee accidentally tries Exploding Candy in the Inventing Room, and despite being blown backwards and possibly losing a few teeth, claims it's "great stuff". Mr. Wonka says it's supposed to be given to enemies, but claims he hasn't perfected it yet — it's not strong enough.
- Education Through Pyrotechnics: In the first classroom scene, Mr. Turkentine does this unintentionally in the demonstration Charlie helps out with.
- Establishing Character Moment: Wonka is first seen limping out of the factory, much to the crowd's surprise and disappointment. Then, when he gets to the gate, he lets go of his cane and does a somersault. This was suggested by Gene Wilder as a way to establish that there is more to Wonka than you can see.
- Everyone Has Standards:
- Despite being an unrepentant brat, Veruca does at least show some concern for Augustus when he nearly drowns in the chocolate river. Despite their animosity, she also is more than a little freaked out when Violet turns into a blueberry.
- Violet may also be bratty, but even she cannot stand Veruca.
- Evil Tower of Ominousness: The factory is an imposing place from the outside.
- Explain, Explain... Oh, Crap!Mr. Salt: Where did she go?
Mr. Wonka: Where all the other bad eggs go. Down the garbage chute.
Mr. Salt: (chuckles) I know she fell into the garbage chute. Where does it lead to?
Mr. Wonka: The furnace.
Mr. Salt: (laughs) The furnace? She'll be sizzled like a sausage.
Mr. Wonka: No, not necessarily. She could be stuck just inside the tube.
Mr. Salt: (still laughing) Inside the— (he starts suddenly in shock and runs) Hold on! Veruca! Sweetheart! Daddy's coming!
- Extreme Doormat: Henry Salt, to Veruca. Her Spoiled Brat state can be almost entirely blamed on her father's inability to say "no" to her every demand.
- Extreme Omnivore: Mr. Gloop eats a microphone when the reporter tries to ask him a question during the interview with Augustus.
- Facepalm: Wonka, when Veruca starts having her tantrum in the golden egg room.
- The Fair Folk: In the beginning, Charlie meets a superstitious old peddler who recites the very lines from the poem by William Allingham that are posted as the quote for this trope, clearly believing that the "mysterious workers" who work in the factory have something to do with the Fair Folk. (Of course, this is a subversion; the Oompa-Loompas are friendly, harmless creatures, and are not fairies. And any misfortune befallen on the kids they brought it on themselves.)
- False Reassurance: When Mrs. Gloop is afraid that her son is about to be turned into marshmallows, Willy Wonka tells her it's impossible because the tube that took her son leads to the Fudge Room, not the Marshmallow Room.
- Famous Last Words: Veruca has "Don't care how, I want it now!" — as the trapdoor she's standing opens beneath her, having judged her to be a "bad egg". Of course, there's a "good sporting chance" she won't be roasted by the furnace below, and Mr. Wonka reassures Charlie later that she (and the other kids) all survived, but there's no onscreen confirmation and it's quite a sendoff for her in any case.
- The Film of the Book: The first film adaptation of Roald Dahl's book, to be followed over thirty years later by Charlie and the Chocolate Factory.
- Follow Your Heart: "Pure Imagination" has the famous chorus "If you want to view paradise/Simply look around and view it/Anything you want to, do it/Want to change the world?/There's nothing to it..."
- Food Porn: The opening, for those who love chocolate. The credits are shown over a montage of chocolate being melted, molded, poured, etc., all in close detail.
- As Grandpa Joe tells the story of Mr. Wonka's factory, he notes that of his rivals, "Oh, Slugworth, he was the worst!" It turns out that Slugworth is still causing trouble as he tracks down the Golden Ticket finders. Also, "he was the worst", implying that he hasn't been seen for some time, and indeed the Slugworth we see is a fake set up by Wonka.
- "We daren't go a-hunting, for fear of little men," as recited by the cryptic man Charlie runs into outside the factory's gates. The two discuss just who or what is in the factory, and lo and behold, the Oompa Loompas are "little men" indeed.
- When everyone hangs up their coats and hats, the hand shaped handles actually grab the clothing to people's shock. Wonka quickly warns, "little surprises around every corner but nothing dangerous!" The first glimpse at the fantastic nature of the factory.
- When Veruca exclaims in the Inventing Room that Wonka's behavior is "absolutely bonkers", Charlie defends Wonka, saying, "And that's not bad!" Charlie's ability to embrace and understand the playfulness and eccentric creativity of Wonka's factory where the other children couldn't/wouldn't points to him as the right child to inherit the factory.
- Friend or Idol Decision: Charlie is ultimately forced to make a non-lives-in-the-balance version of this decision when he's disqualified from the lifetime supply of chocolate: Should he honor his promise to Mr. Wonka and not sell the Everlasting Gobstopper to Slugworth or sell it and finally lift his family out of poverty? By choosing friend, he gets the ''idol'' as well.
- Funny Background Event
- Rather a foreground event. During the scene where the candy shop owner is singing, he lifts the counter top to allow the kids behind the counter. A girl gets hit on the chin by the counter.
- Veruca and Violet clawing and elbowing at at each other as they descend down the staircase in the Chocolate Room. Also, Veruca's dad gets annoyed every time Wonka stops them as they descend down.
- During Mike Teevee's interview, Slugworth has infiltrated the scene disguised as a reporter, and tries to blend in by swishing his microphone to and from Mike every time he speaks.
- The reporter covering Augustus Gloop is introduced standing in front of a wall with a deer head mounted on it, so it looks like the antlers are coming out of the reporter's head.
- Watch Augustus during the scene where everyone in crammed into the single room "elevator". While everyone is panicking and stumbling into each other, he leans up against the wall and goofily slides up and down. According to Julie Dawn Cole and Paris Themmen, this is because Michael Bollner knew very little English (at the time) beyond the script (which is why he has so few lines), so the direction of what to do in the room got Lost in Translation.
- After Veruca goes down the garbage chute, you can see Oompa-Loompas starting to restack the boxes that she had knocked down.
- Another foreground event. When Veruca starts demanding an Oompa-Loompa, Violet rolls her eyes in annoyance and even tries to calm herself. It's one of the few moments when she's not chewing her gum.
- After the scary tunnel, Mr. Beauregarde literally pushes himself over his daughter and the Salts in order to get off the boat.
- There's quite a bit of this when Wonka releases the group into the Chocolate Room, such as Mr. Beauregarde ramming into Mrs. Teevee and Mr. Salt trying one of the buttercup tea cups before tossing it over his shoulders.
- During Veruca's meltdown, not only can you see Wonka facepalming, but also Mike grinning as he's clearly enjoying watching her trash the room.
- Gallows Humor: Grandpa Joe's Deadpan Snarker devolves to this as the film goes on, resulting in his horrified reaction when Mike is shrunk."Our little group is getting smaller by the minute."
- Getting Crap Past the Radar
- "I am now telling the computer exactly what it can do with a lifetime supply of chocolate!"
- Butterscotch and Buttergin; something Mr. Salt is quick to call to Wonka's attention.
- "Candy is dandy, but liquor is quicker" is a quote from Ogden Nash about how to get a woman into bed.
- Mr. Salt and Mr. Wonka on the same gum: "Bull!" "No, roast beef, but I haven't got it quite right yet."
- Roald Dahl had coined the word "snozzberry" in a story he wrote for Playboy, where it was a euphemism for a man's junk.
- Genius Ditz: Mr. Turkentine both times we see him. He isn't above Education Through Pyrotechnics, mixing three "highly dangerous ingredients" including an unknown mixture he concocted. Later on, he goes into detail on the arithmetic equations on percentages but can't calculate what percent 2 is of 1,000.
- Gluttony Montage: Comes during the instrumental break in "Pure Imagination", as everybody in the tour group enjoys the delights of the Chocolate Room.
- Got Me Doing It: Real life example — The reunited "Wonka Kids", especially Paris Themmen (Mike Teavee), point out in the DVD Commentary when Julie Dawn Cole (Veruca Salt)'s British accent starts to be accidentally picked up by the American actors for certain lines. ("Evahlasting Gawbstawppahs?!")
- Hand Wave: Any time a character (aside from Charlie) asks Mr. Wonka how or why something is, he brushes it off in the most fantastically snarky way possible:Mr. Salt: Snozzwangers? Vermicious Knids? What kind of rubbish is that?
Mr. Wonka: I'm sorry, but all questions must be submitted in writing.
- Hand Gagging: When Mr. Wonka is explaining that the golden chocolate eggs are being prepared for Easter, Mike Teavee notes "But Easter's over!" Mr. Wonka proceeds to do this, saying in a low voice "They [the geese] don't know that. I'm trying to get ahead for next year."
- Have a Gay Old Time: Minor, inverted version while on the Wonkatania. Mr. Beauregarde asks what business Mr. Salt is in, who simply replies "Nuts." While it's a correct answer, it is also an old time word for when you want to tell someone to shut up, which explains Mr. Beauregarde's reaction as well.
- Heel Realization: Grandpa Joe has one on his tobacco use when his grandson offers to buy it for him, as well as when Mrs. Bucket declares the loaf of bread that Charlie bought "a banquet."
- Here We Go Again!: Spoken verbatim by Charlie when Veruca demands her father buy one of the geese.
- Heroic BSoD
- Charlie seems to be silently having one as he blankly roams around town during the "Cheer Up, Charlie" number, and much later, learning that he's been denied the lifetime supply of chocolate triggers another one.
- Willy Wonka seems to be dejected as he sorts out his mail in his office while Charlie and Grandpa Joe are asking about the lifetime supply of chocolate, upset at the thought of even Charlie having disappointed him (via the Fizzy Lifting Drinks incident). Mr. Wonka really doesn't think any child would be the right fit to inherit the factory and "do things [Wonka's] way". He even describes the prior events as "whole day wasted" as he initially shows Charlie and Grandpa Joe the door.
- Hollywood Law:
- Mr. Wonka makes the children sign a contract before the factory tour. A minor cannot legally enter into a contract. In real life, their parents — or, in Charlie's case, Grandpa Joe — would have had to sign for them (which is how it works in the corresponding scene in the 2013 musical).
- Moreover, said contract would probably be unenforceable anyway due to it containing clauses written in tiny, virtually unreadable, print.
- Homage: Many seemingly profound things that Mr. Wonka says in the movie are actually paraphrased from the works of classic writers. For instance, when he says "Is it my soul that calls upon my name?" he is referencing the line from Romeo and Juliet, Act II, Scene 2, where Romeo quotes, "It is my soul that calls upon my name." His statement, "The suspense is terrible. I hope it'll last," after Augustus falls in the river is almost a direct quote from Oscar Wilde's The Importance of Being Earnest. His statement "Across the desert lies the promised land" paraphrases The Bible itself most likely (probably Exodus). A full analysis of his quotes can be found here.
- Honest John's Dealership: Mr. Beauregarde owns a car lot and he's implied to be this when he tries to get Violet out of signing Wonka's contract.
- Humans Are Bastards: More humorous than usual, with the adults acting even more greedy and sociopathic than the kids during the "Wonkamania" over finding the Golden Tickets, including one woman who considers letting her husband die rather than giving up her case of Wonka Bars as ransom.
- Hurricane of Puns: Willy Wonka has several in the candy development and testing room.
Mr. Wonka: Gives it a little kick.
- After dropping a soccer shoe into a pot.
Mr. Wonka: Time is a precious thing. Never waste it.note
- When dropping an alarm clock into another pot.
- When a vat of stuff is "too cold", Wonka stirs a coat into it.
- Hyperspace Is a Scary Place: While technically not hyperspace, the infamous tunnel scene can come across like this.
- Hypocrite: Wonka thinks chewing gum is disgusting, so Mike asks why he makes it. Wonka ignores the question.
- Hypocritical Humor:
- Mr. Beauregarde during the contract signing scene.Mr. Beauregarde: Don't talk to me about contracts, Wonka; I use 'em myself. They're strictly for suckers.
- When Mr. Wonka says his Rainbow Drops let you spit in 7 different colors.Violet: (while picking her nose) Spitting's a dirty habit.
Mr. Wonka: I know a worse one.
- Mr. Beauregarde during the contract signing scene.
- Hysterical Woman:
- Mrs. Gloop panics after her son goes in the river and up the pipe to the fudge room. It doesn't help he gets stuck along the way.
- Mrs. Teavee swoons and faints theatrically (and hilariously) after her son gets shrunk.
- Mrs. Curtis, whose husband is held for ransom and she's stuck trying to decide whether or not to give up her case of Wonka Bars to save his life.
- "I Am" Song: Played with: "The Candy Man" celebrates a title character who hasn't been seen in years and who turns out to be more eccentric and tricky than the song implies. Mr. Wonka himself sings "Pure Imagination", which not only fits better, but has some of the best I Am choreography one could want.
- Icarus Allusion: When Charlie and Grandpa Joe try the Fizzy Lifting Drinks and rise up to the ceiling, almost getting killed by the ventilation fan:Charlie: I'm a bird!
Grandpa Joe: I'm an airplane!
Charlie: I'm... going too high!
- I Can See My House from Here: As the Great Glass Wonkavator flies over the town, Grandpa Joe points out their house and Charlie his school.
- Idiot Ball: Charlie is portrayed to be nothing but pure and innocent, and placing others before himself the whole movie through, but that all gets temporarily thrown out the window when given the opportunity to try a Fizzy Lifting Drink.
- I Meant to Do That: Subverted with Mr. Wonka's entrance — he really does mean to take that tumble and turn it into a somersault.
- I'm Taking Her Home with Me!: Veruca being denied a golden chocolate egg-laying goose prompts her to sing her "I Want" Song / Villain Song.
- Improbably Low IQ: From the Oompa-Loompa song about Mike Teavee:What do you get from a glut of TV?
A pain in the neck and an IQ of 3
- I'm Thinking It Over!: "It's your husband's life or your case of Wonka Bars!"Mrs. Curtis [after a brief pause]: How long will they give me to think it over?
- Inflating Body Gag: After chewing on the unfinished gum, Violet gets transformed into a blueberry, turning blue all over and inflating with juice until she's nearly spherical.
- Insubstantial Ingredients: The opening song "The Candy Man" is largely built around this trope.Who can take a sunrise, sprinkle it in dew
Cover it in chocolate and a miracle or two?
The candy man, the candy man can
The candy man can cause he mixes it with love and makes the world taste good
- Ironic Echo: All over the contract signing scene: "I assume there's an accident indemnity clause", "There's a girl who knows where she's going!", "Sign away, Charlie, we've got nothing to lose!", etc.
- "I Want" Song: Veruca's "I Want It Now" crosses this trope with a Villain Song. It's basically her singing about how, if she doesn't get what she wants when she wants it, she'll go crazy.
- Karma Houdini: Every child suffers some immediate karmic punishment when they ignore Wonka's rules, except Charlie who gets away scot free after trying the Fizzy Lifting Drinks, despite Wonka explicitly forbidding it. All he has to do as a result is pass a Secret Test of Character.
- Kent Brockman News: The news anchor states that there must be something going on in the world besides chocolate, but he can't think of anything.
- The Kids Are American: Charlie and his family are among the few in their town, which is subject to Where the Hell Is Springfield?, to speak with American accents.
- Know-Nothing Know-It-All:
- Mrs. Teavee is a schoolteacher. She hears Mr. Wonka play a tune and immediately says "Rachmaninoff" - but the tune is actually from Mozart's The Marriage of Figaro, which sounds nothing like Rachmaninoff. She also smugly notes that she teaches geography to back up her assertion that Loompaland doesn't exist, but Mr. Wonka just rolls past this with "Then you know all about it!"
- Her son counts too, at least when it comes to television broadcasting. Believing that he knows anything and everything about TV, he smugly uses the Wonkavision on himself. This leads to him being shrunken down to the size of a finger.
- Large Ham
- Mr. Wonka has his moments, particularly when he's getting eccentric about his candy, or ominous as in the tunnel scene. His rampage to Grandpa Joe and Charlie takes the cake, however. "NOTHING! YOU GET NOTHING! GOOD DAY, SIR!"
- Veruca with her tantrums, leading up to "I Want It Now!" in which she trashes the chocolate egg room.
- Mr. Beauregarde, as is to be expected with someone who's both a used car salesman and a politician.
- Last Note Nightmare: The final note of the upbeat opening number "The Candy Man" is off-key. Tellingly, it's on that note that the audience first sees poor Charlie Bucket, who's apparently been on the outside of the shop looking in all along. Later, one of the many variations of "Pure Imagination" plays as the boat starts down the chocolate river, and when it enters the psychedelic tunnel, the music appropriately turns ominous.
- Licensed Game
- WMS Gaming introduced video slot machines based on this movie in 2013, which bespeaks the film's significant adult fanbase!
- Wonka's World of Candy, which is a mobile game similar to Candy Crush. It acts as a prequel to the story with Wonka getting the factory ready for the big tour. It uses visuals and sounds from the movie.
- List Song: "I Want It Now" is devoted to listing the many things Veruca wants.
- Lying Finger Cross: When Mr. Wonka gives the kids Everlasting Gobstoppers and makes them promise not to tell another living soul about them, Veruca makes this gesture behind her back.
- Magic Pants: Zigzagged — Violet's belt pops off but the rest of her outfit isn't damaged and indeed seems to change shape as she transforms into a blueberry. It is enforced in that both the character and the actress portraying the character are minors and that this is a children's film.
- Mean Character, Nice Actor: In-universe, it's revealed that the cold Mr. Slugworth is actually one of Wonka's employees. He gives a genuine smile to Charlie when Wonka revelals him.
- Medley Overture: The opening credits feature this: "I've Got a Golden Ticket" segues into "Pure Imagination", going from uptempo to slower and softer.
- Merchandise-Driven: The only reason this film was made was because Quaker Oats wanted to develop a new candy line, and agreed to put up the US$3 million the movie cost, in effect as an advertisement for the new candies mentioned in the film. If you see the film, you will note that the copyright owners are the Wolper Corporation and The Quaker Oats Company. (The candy flopped because of a botched recipe that left the bars literally melting on the shelves, meaning they had to be pulled. The Wonka brand was later revived by Nestle and still exists in a case of Defictionalization.)
- Mind Screw: The movie has a reputation as being one of the, if not THE most pleasant mind screws committed to celluloid. Mostly!
- Minor Character, Major Song:
- Bill the shopkeeper gets the opening number "The Candy Man" and then only appears one more time to sell Charlie the Wonka Bar that has the last Golden Ticket in it. (Realizing how minor the character was, director Mel Stuart had to fight with the songwriters to avoid Stunt Casting the role with a name performer such as Sammy Davis, Jr.)
- Mrs. Bucket disappears after the "I've Got a Golden Ticket" sequence, but she gets "Cheer Up, Charlie" for her trouble.
- Missing Mom: In contrast to all of the other children, Violet Beauregarde's mother is never shown, only her father. Her voice is heard offscreen; apparently, showing her face wasn't considered a high priority.
- Mood Whiplash
- Happy, cheery Mr. Wonka singing about "Pure Imagination", the reveal of the Oompa-Loompas... then Augustus starts drowning in the river!
- How the celebratory audience outside the gates reacts to seeing surly Mr. Wonka hobbling down the red carpet with a cane until his somersault and smiling face.
- The tunnel scene, full stop. The wonder of the candy room turns to horror as the group is forced down a full-on acid trip through the tunnel. Then it goes back to normal once the ride is over.
- At the end of the movie after the tour is over. After all the fun we had on that tour, it suddenly goes quiet. Grandpa Joe and Charlie step into Wonka's office to ask about the chocolate only to find out he broke the rules, then suddenly, Wonka starts yelling at the top of his lungs over why they lost. After which, the room goes silent again until Charlie does a good deed, and suddenly, everybody is happy!
- Moral Dissonance: Many believe Grandpa Joe to be a bigger jerk than he was intended to be portrayed, including smoking tobacco when sharing a bed with three elderly people (as well as spending money on it that could have gone to better food), when it's known from the Oompa Loompa song that smoking is bad for your health. However, one good thing he does in this film is quit smoking. To which Charlie not only encourages him to keep smoking, but insists it, scolding him when he spends the tobacco money on a Wonka Bar for a chance at a Golden Ticket instead.
- Motor Mouth
- Charlie: "LookeverybodyI'vefounditthefifthgoldenticketisMINE!"
- Violet, as in the novel, is quite talkative. She takes advantage of her little time on the news bragging about anything she can.
- Willy Wonka can slip into this as well ("Oh if you have any questions, dial information, thank you for calling.").
- Mike Teavee explaining the science behind television in the Wonkavision room. (Mr. Wonka's reply: "You should open your mouth a little wider when you speak.")
- The Musical: An all-out example compared to the structure of the book (and the 2005 film lampshades this).
- Musical World Hypothesis: Alternate Universe (anyone can burst into song at the drop of a hat), whereas the book is Diegetic (the Oompa-Loompas simply like to make up songs).
- Mythology Gag: Mr. Wonka mentions that Oompa-Loompas were a favorite food of Vermicious Knids. They were previously mentioned in Roald Dahl's first children's novel, James and the Giant Peach, and went on to become the villainous alien race in Charlie and the Great Glass Elevator.
- My Card: Mr. Beauregarde gives Wonka his business card upon entering the factory.
- Named by the Adaptation: Bill the shopkeeper, Henry Salt, "Square Deal Sam" Beauregarde, and Arthur Slugworth.
- Nervous Wreck: Mr. Salt is portrayed this way, the result of having a bratty, demanding daughter, and in response to the dangerous and surreal wonders of the Wonka factory.
- Never My Fault: Grandpa Joe becomes furious with Wonka when he denies Charlie the lifetime supply of chocolate, ignoring the fact that he and Charlie broke the rules.
- Nice Guy: Charlie, albeit in a more realistic way than in the novel and many other adaptations which present him as a case of Incorruptible Pure Pureness. He's not as cruel as some of the other children, and actually tries to help Augustus when he falls into the river. But he actively desires more out of life, and is not above temptation, hence the Fizzy Lifting Drinks misadventure. Proving he's a good kid by not giving "Slugworth" the Gobstopper is what earns him the factory. He's also slightly mischievous, as shown when he pretends to be ungrateful for the family's cabbage soup supper, only to reveal that he was joking when he reveals the loaf of bread he bought.
- Nightmare Fetishist:
- During the horrific boat ride, Mike Teavee is the only person besides Mr. Wonka who seems to be having a good time. "Boy, what a great series this would make!"
- Charlie and Grandpa Joe seemed amused by the ride until the image of Slugworth appears.
- Non-Fatal Explosions: Mike makes the mistake of chewing what turns out to be "Exploding Candy for your enemies." He loves it.
- No OSHA Compliance: Lampshaded by Mr. Salt, who asks Wonka why he's not wearing gloves while mixing multiple substances. Not to mention Charlie's teacher handles three dangerous chemicals without any basic safety equipment. Further thoroughly analyzed by Film Theory.
- Not Even Bothering with the Accent: Done quite deliberately. All of the cast not explicitly identified as being from a certain area just use their own accents. This is particularly obvious in the scenes set in Charlie's hometown, as not being able to pin down an overarching accent increases the feeling of Where the Hell Is Springfield?. For everyone else, it just emphasises the global nature of the ticket hunt (though the main accents are German, British and American).
- Not Evil, Just Misunderstood: In the end, It turns out that Slugworth is not the villain after all, he works for Wonka and his name is Mr. Wilkinson.
- Obfuscating Disability: Wonka is introduced hobbling along with a cane, and appears to trip and fall... until he turns the fall into a graceful somersault. This puts the other characters and the audience on notice to expect the unexpected from him.
- Oktoberfest: Augustus is from the (fictional) town of Dusselheim, Germany, which has a distinct Bavarian look to it.
- Only Sane Man: When Augustus falls into the chocolate river and starts drowning, Charlie is the only one who thinks to use his large lollipop to pull the larger boy to shore. It doesn't work, but that is actually a legitimate way to save a drowning person.
- Parental Bonus: It almost seems like the two halves of the film are meant for different audiences. Kids will love the colorful, creative chocolate factory of the second half, while adults will prefer the social satire of the first half, which is presented in a down-to-Earth, mostly realistic manner that makes the whimsy of the remainder stand out more. (By contrast, the 2005 film and 2013 stage musical set the story in stylized Retro Universe settings.) Not that there isn't plenty for each audience to enjoy in the half that "isn't" for them — Willy Wonka's dialogue alone is practically built on this trope, for instance.
- Parental Love Song: "Cheer Up, Charlie" is sung by Mrs. Bucket to Charlie as he becomes depressed over not finding a Golden Ticket.
- Passing the Torch: During the Wonkavator scene when Wonka decides to give the factory to Charlie. He tells Grandpa Joe that he can't run the factory forever.
- Perspective Magic: Mr. Wonka's factory has fun with this.
- Phony Newscast: There are many in the first half of the film, tracking the progress of the Golden Ticket contest and thus providing lots of exposition (as well as humor).
- Please, I Will Do Anything!: Early on, there's a woman whose husband has been kidnapped. She says she'll do anything to get him back... and then the kidnappers demand her case of Wonka Bars. All of a sudden, she needs time to think it over.
- Popping Buttons: Violet's belt pops off as she swells into a blueberry, though the rest of her outfit turns out to be Magic Pants.
- Pragmatic Adaptation
- The film adaptation addresses the problem that at the moment Charlie begins the factory tour, he becomes a completely passive non-entity who does nothing to earn the prize at the end outside of staying out of trouble. He still keeps his sense of wonder.
- Dahl left the production because his original script made everyone unlikeable.
- One parent for each brat is Demoted to Extra to cut down on the number of (mostly interchangeable) adults taking the actual tour, and Mr. Bucket is Adapted Out altogether — which also means the story loses the Darkest Hour stretch when he loses his job and the family begins to outright starve.
- In the novel, much of the progress of the Golden Ticket contest and the introductions to the first four finders are presented to the readers via newspaper articles the Buckets read. The movie gives them a TV set and uses Phony Newscasts, which lend themselves much better to the visual medium of film. Subsequent adaptations for screen and stage alike usually follow suit. Veruca Salt getting her ticket is also dramatized rather than recounted by Mr. Salt after the fact.
- The switch from squirrels/nuts to geese/eggs was likely this; even if they sprang for the special effects required it would have almost certainly ended up looking pretty bad done with the technology of the time.
- The lengthy Oompa-Loompa songs from the book are replaced with a single, boilerplate song that has unique lyrics for each reprise to match the aesop of the moment.
- The Great Glass Elevator first appears in the transitional chapter between the Nut Room and the Television-Chocolate Room in the novel and ferries the characters past a dazzling array of rooms; in this film, the Wonkavator equivalent is much smaller and only appears in the final sequence to go up and out. To compensate for this, the aforementioned transitional chapter is replaced with the unique-to-the-film Wonkamobile ride.
- The Prince Pondicherry flashback and the Square Candies that Look Round scene are both dropped, likely due to a combination of superfluousness and challenging staging demands.
- Prima Donna Director: Both Julie Dawn Cole and Paris Themmen claim that director Mel Stuart was unpopular with the child actors, who all went as far as to call him "mach es nochmal Stuart" during filming. note
- Primal Fear: The boat ride plays on darkness, enclosed spaces, etc.
- Punctuated! For! Emphasis!: Wonka yells "LIGHTS! CAMERA! ACTION!" as the giant Wonka bar disappears.
- Read the Fine Print: The kids happily sign the contract without caring about what it actually says (despite Mr. Beauregarde and Mr. Salt's reservations). The letters slowly shrink the farther down it goes, until they're practically microscopic. As it turns out, this comes back to haunt Charlie and Grandpa Joe — part of the "You lose!" rant points out a clause that directly applies to their taking the Fizzy Lifting Drinks. A very small clause. Also part of Mr. Wonka's Secret Test.
- Reality Has No Subtitles: On three different occasions, Willy Wonka speaks multiple untranslated sentences in a non-English language.
- He speaks in French while inviting his guests aboard his boat the Wonkatania.
- He speaks in German while introducing the guests to the Inventing Room.
- He speaks in German again while riding the Wonkamobile.
- "The Reason You Suck" Speech
- Willy Wonka's aforementioned "You lose!" rant to Grandpa Joe.
- The various Oompa-Loompa musical numbers are essentially this aimed at the kid in question.
- Restored My Faith in Humanity: Charlie returning the Gobstopper does this for Willy Wonka.
- The Reveal: At the end, it turns out that that's not the real Slugworth, but an employee of Mr. Wonka's masquerading as him.
- Rewritten Pop Version: Sammy Davis Jr's cover version of "The Candy Man" changes the phrase "Willy Wonka makes" to "The Candy Man makes" and transforms "strawberry lemon pie" into "groovy lemon pie".
- Rhyming with Itself: "Imagination" is rhymed with itself in the opening lines of "Pure Imagination".
- Road Trip Across the Street: An extreme example. It's not just that the tour party travels down a modest corridor to the Wonkavision room via the Wonkamobile — a curious car-like contraption. It's also that, while supposedly powerful, it moves no faster than walking pace and leaves everyone Covered in Gunge until they pass through the "Wonka Wash"! Upon disembarking, Mike asks Mr. Wonka if they couldn't have just walked and his reply is "If the Good Lord had intended us to walk, He wouldn't have invented roller skates."
- Robotic Assembly Lines: The opening credits sequence shows Real Life automated assembly lines creating various chocolate goodies — despite the fact that this Willy Wonka doesn't use them.
- Roll Out the Red Carpet: Come tour day there's one leading from the factory gate to its front door for Mr. Wonka and his guests to walk. (An online meme suggests, especially given its specific color, that this is where the contrasting red brick road seen in The Wizard of Oz's Munchkinland leads!)
- Rule of Perception: None of the visitors recognize that the chocolate river is chocolate until Mr. Wonka tells them. Mr. Salt even comments "Industrial waste, huh?" Clearly, the chocolate smells no stronger near the chocolate river than anywhere else in the confection-filled room.
- Scare Chord: During the boat ride, there's a low-pitched, drawn out one at the line "Is the grisly reaper mowing?"
- Scenery Porn: The Chocolate Room, to a degree.
- Screen-to-Stage Adaptation: Roald Dahl's Willy Wonka (2005) is an American musical that is not officially an adaptation of this film, instead having a script that is more book-accurate, but it includes all the songs, some new Leslie Bricusse-penned numbers, and even a variation on the Fizzy Lifting Drinks plot thread. It's noticeably Lighter and Softer than this movie as well, to the point that it's the lightest version of this story around. (Not to be confused with Charlie and the Chocolate Factory, the 2013 West End musical that uses a Bootstrapped Theme and a few Internal Homages, but is otherwise a unique work.)
- Screw This, I'm Outta Here!: After the boat ride, Mr. Beauregarde growls "Get me off this thing!" and barrels past the Salts off the Wonkatania.
- Sdrawkcab Name: Mr. Wonka and his remaining guests ride the Wonkamobile, which covers everyone with foam; then they drive through a device which turns their clothes dry and spotless.Mrs. Teevee: What was that?
Mr. Wonka: Hsaw aknow.
Mrs. Teevee: Is that Japanese?
Mr. Wonka: No, it's "Wonka Wash" spelled backwards.
- Secondary Character Title: Yes, Willy Wonka is extremely important, but Charlie is the protagonist.
- Secret Test of Character:
- The Slugworth plot, which serves to show that at least some of Mr. Wonka's quirkiness is Obfuscating Stupidity so that no one forms any outside attachment to him.
- Charlie passes the final test when he returns the Everlasting Gobstopper; as Grandpa Joe threatens to give Slughorn the candy, Charlie realizes he did break the rules.
- Serious Business: The whole world goes a little mad searching for the Golden Tickets:Stanley Kael: We must remember there are many more important things, many more important things... offhand, I can't think of what they are, but I'm sure there must be something.
- Seven Deadly Sins: The children's flaws. Augustus is Gluttony; Veruca is Greed; Violet is Pride; Mike is Sloth (with a minor in Wrath); and Charlie is Lust (with a minor in Envy). Wonka has several cases of Wrath (not all of which are without valid reason), and Grandpa Joe, who started out as Sloth, explodes into full-on Envy.
- Shopping Cart Antics: Veruca uses a cart to knock down a stack of boxes in "I Want It Now".
- "I'm a bird!" "I'm a plane!" "I'm... going too high!"
- Willy Wonka makes a number of literary references, among them a direct quote from The Importance of Being Earnest ("The suspense is terrible, I hope it will last") and a rewording from The Rime of the Ancient Mariner ("Bubbles, bubbles everywhere, not a drop to drink"). Wonka also quotes the entire text of Ogden Nash's "Reflections on Ice-Breaking" ("Candy is dandy, but liquor is quicker").
- Several to Victorian poetry: the tinker whom Charlie briefly talks to outside Wonka's factory quotes a line from "The Fairies" by William Allingham; "We are the music makers, and we are the dreamers of dreams" comes from Arthur O'Shaugnessy's "Ode"; and "All I ask is a tall ship and a star to sail her by" is John Masefield's "Sea-Fever".
- Shout-Out: To Shakespeare: This is one of the few films to quote The Merchant of Venice but NOT "If you prick us..." Wonka's line "So shines a good deed in a weary world" comes from Act 5, Scene 1. The full line from the play is "How far that little candle throws his beams! So shines a good deed in a weary world. He also quotes Romeo and Juliet twice ("Is it my soul that calls me by my name?", "Parting is such sweet sorrow").
- Shrink Ray: The Wonkavision TV camera that shrinks down things (and people).
- Sidekick Song: "I've Got a Golden Ticket" for Grandpa Joe, with Charlie joining in later.
- Skewed Priorities: When Augustus falls in the chocolate river and almost drowns, Mr. Wonka is only concerned about the chocolate being contaminated.
- Skirts and Ladders: A meta example. Julie Dawn Cole said in a Q&A that for the scene where Veruca falls down the egg shoot, two stagehands stood under the set ready to catch her when she did. However she also mentions how uncomfortable she was since she was wearing a dress for the scene and the only way the stagehands could catch her was to be constantly looking up from below her.
- Smash Cut: The serenity of the "Cheer Up Charlie" number cuts abruptly to the media circus coverage of Mike having found the fourth ticket, specifically a violent Western on his television.
- Snarky Inanimate Object: The supercomputer was designed to zero in on the locations of the remaining Golden Tickets. When it refuses to tell, the scientist offers the grand prize. The computer retorts, "What would a computer do with a lifetime supply of chocolate?"
- Solid Gold Poop: The geese that lay golden chocolate eggs.
- Something Completely Different: The scene just before the announcement of the fifth Golden Ticket being "found" by a Paraguayan gambler plays like something out of a completely serious police procedural (which, of course, just makes it funnier). It would count as a Big-Lipped Alligator Moment if it didn't have a little bearing on the plot. Call it CSI: Candyland.
- Sour Grapes: When the second bar, that Grandpa Joe bought with his tobacco money, doesn't contain the final Golden Ticket, Charlie says, "They probably make the chocolate taste terrible."
- Stating the Simple Solution: When Augustus starts drowning, everyone except Charlie and Mr. Wonka panics. Mr. Wonka obviously doesn't care about Augustus, but Charlie has the sense to put his giant lollipop in the river and shout at Augustus to grab onto it. It doesn't work due to the pipes sucking up Augustus.
- Stunned Silence: When Mr. Wonka first emerges from the factory limping and dour, the whole crowd in attendance for his first public appearance in years goes deathly silent, apparently shocked by the sight and unsure what to say. Then he pulls off that somersault, whereupon the crowd goes wild.
- Surprise Creepy/Surreal Horror: The boat ride.
- Sweet and Sour Grapes: Charlie returns the Gobstopper when he realizes that he no longer deserves it, having broken the rules. However, it turns out to have been a Secret Test of Character, and he deserves to win after all.
- Tantrum Throwing / Trash the Set: Veruca's song "I Want It Now" climaxes with her destroying much of the Golden Goose room!
- Tempting Fate: At first, Veruca calls the boat ride terrific. Immediately after she says that line, a flying giant cockroach appears on the tunnel wall, making the ride take a scary turn.
- Theme Tune Extended: When Michael Feinstein recorded a Cover Album of children's songs in The '90s, he chose "Pure Imagination" to serve as the title track. Because the song is rather short as is (one verse and a chorus that gets two go-rounds), original lyricist Leslie Bricusse wrote a second verse and chorus to extend it. Interestingly, while there have been quite a few cover versions of this song since then, the vast majority of them do not use this extension (Josh Groban's 2015 version being a rare exception) nor does the 2013 stage musical.
- Too Dumb to Live: The bratty kids, especially Violet. Also, Grandpa Joe and Charlie really should have known better than to drink something that Wonka said "wasn't quite right" after seeing someone turn into a blueberry while chewing gum.
- Too Many Halves: Mr. Wonka says "Invention, my dear friends, is 93% perspiration, 6% electricity, 4% evaporation, and 2% butterscotch ripple." Lampshaded when Mrs. Teevee points out that that adds up to 105%.
- The Tooth Hurts: From chewing all that gum as Violet, Denise Nickerson wound up with 13 cavities. It wasn't helped that The Neon Ceiling, her previous film prior to Wonka, also involved a character who chewed a lot of gum.
- Trailers Always Spoil: Advertising materials, including the original trailer, tend to reveal the kids' punishments, and sometimes even show Wonka and Charlie flying in the Wonkavator.
- Truth in Television: While most of Mr. Wonka's factory is pure fantasy, his statement that he's making the geese work even through Easter is over to stock up for next year is, in fact, standard operating procedure for any product that is only sold during a holiday season. A company has to manufacture it all year and store it, because the demand for it during the month or so when it's sold is overwhelming.
- Verbal Backspace: Twice on Willy Wonka's part: "We have so much time and so little to do — Wait. Strike that. Reverse it." (Becomes Ret-Canon in Charlie and the Great Glass Elevator and is elevated into a Catchphrase in the 2013 stage musical version of Chocolate Factory.)
- Villainous Face Hold: Though Wonka is not a villain, he is quite a sinister character. When Verruca mocks the concept of a 'snozzberry', Wonka grabs her jaw and turns her head to look at him whilst delivering the unsettling line "we are the music makers, and we are the dreamers of dreams". The line is especially unsettling as Verruca would end up being the next child to be 'disqualified'.
- Villain Song: Veruca's "I Want It Now" song, which, ironically, ends badly for her right when she finishes it.
- We All Live in America: It's actually hard to tell if this trope is inverted, subverted, or averted. The location of all the filming Charlie's hometown was Munich, Germany, the better to give it a timeless feel. The houses do have a distinctly German look to them as a result. But other than that, Charlie has an American accent in a place where everyone else has British accents.
- What Does This Button Do?: Played by Mr. Wonka at the end in the Great Glass Wonkavator. Mr. Wonka lets Charlie know that he has pushed every button in the compartment besides one with a red ring around it, which he encourages Charlie to do, claiming he doesn't know what'll happen. Mr. Wonka eventually reveals he actually knew it would lead them up and out of the factory.
- What Happened to the Mouse?:
- Wonder if that poor guy who got kidnapped for his wife's chocolate bars ever got rescued?
- What marvels/horrors did the Salts/Teavees experience while Charlie and Grandpa Joe were downing Fizzy Lifting Drinks? Or were they looking at golden geese the whole time?
- The other children and their parents are not seen or heard from again after their various mishaps, in contrast to the book and 2005 film version, in which they are spotted leaving the factory. Charlie asks about their fates at the end of the tour and Mr. Wonka claims the brats just got Amusing Injuries that they will recover from, though.
- What Is This, X?: Violet's reaction to the creepy tunnel ride ("What is this, a freak-out?!") as well as Mr. Salt's reaction to the odd trip towards the main candy room.Mr. Salt: What is this, Wonka, some kind of funhouse?
Mr. Wonka: Why, having fun?
- What the Hell Is That Accent?: Mike Teavee is supposed to be from Arizona but speaks in a stereotypically New York fashion when he's trying to sound like a tough guy (probably Rule of Funny). And in Charlie's hometown, there's a mix of American and British accents as part of the intentional evocation of Where the Hell Is Springfield?
- Where the Hell Is Springfield?: Charlie's nation (and thus Mr. Wonka's) is left vaguely looking like "Engl-Ameri-Poland." It was shot in Munich, and this was intentional on the part of the filmmakers so the story would retain some timelessness. One TV news report suggests an American setting.
- World Gone Mad: Mr. Wonka's factory — particularly his office, in which there is only half of everything.
- Worst News Judgment Ever: Played for comedy. Due to the craze over Mr. Wonka's Golden Tickets, it's the top news story everywhere.
- You Monster!
- Mrs. Gloop's reaction to Mr. Wonka telling her the pipe her son got stuck in leads to fudge room: "You terrible man!"
- Grandpa Joe calls Mr. Wonka an "inhuman monster" after his "You lose!" rant because Charlie is at first denied the grand prize.
Charlie: What happened?
Wonka: He lived happily ever after.