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Film / My Little Bossings

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We didn't pay 220 pesos to watch the film for the actors to hawk instant pancit canton, bread, laundry detergent, cough syrup and whatever it is that you and Kris Aquino are endorsing. Are you really this desperate? Maybe not.
Lourd de Veyra on lamenting Sotto's production

Quite possibly the Philippines' answer to Mac and Me and The Wizard, and one of the most successful blockbusters the country has ever seen during the Metro Manila Film Festival. No, really.

Torky, played by veteran comedian Vic Sotto, is a bookkeeper working for Baba (Kris Aquino), a businesswoman. A threat in Baba's life forces her to put her son Justin under Torky's care, to be met by his daughter Ice and his young ward Ching whom he adopted from the streets. Or at least that's the premise...

...except it played out as a fairly blatant Merchandise-Driven affair, made to promote and shill for whichever products Vic Sotto, Kris Aquino and their co-stars were endorsing at the time. And there were a lot of them — Ariel detergent, Lucky Me noodles and Solmux cough syrup to name a few. Not to mention being a star vehicle for child actors Ryzza Mae Dizon and Kris' son Bimby Yap, who made his feature film debut.


An In Name Only sequel to My Little Bossings entitled My Big Bossing was released in 2014, with next to no connection to the previous film. My Big Bossing instead focuses more on Ryzza Mae Dizon's portrayals of three different characters in their respective (urban) fantasy settings, becoming more or less in line with Vic Sotto's previous Enteng Kabisote entries.

The film provides examples of:

  • Anthology Film: For the sequel, which had nothing to do with the first film at all.
  • Character Shill: As shown with the characters extolling the virtues of the products their actors endorse in Real Life.
  • Cheerful Child: Ching and Justin in the original film, and Jessa, Angel and Biiktoria/Victoria in the sequel.
  • Enforced Plug: Taken Up to Eleven as the actors shill for the products they endorse whilst in character without any attempt at subtlety or justification at all. Sure makes Harlow Wilcox's constant praise of Johnson Wax in Fibber McGee and Molly seem legit in comparison.
  • Advertisement:
  • In Name Only: My Big Bossing had no connection to the previous film apart from the name and some of the cast, being more of a fantasy film anthology featuring a different set of characters.
  • Merchandise-Driven: As if Mac and Me and The Wizard wasn't enough to make a film critic blush.
  • No Celebrities Were Harmed: Janet Napulis, a supporting character played by fellow Eat Bulaga! alumni Ruby Rodriguez, is a thinly-veiled dig at Janet Lim-Napoles, a businesswoman alleged to have masterminded the Priority Development Assistance Fund scam which defrauded the Philippine government of over ₱10 billion due to misappropriated funds.
  • Product Placement: "Here, try this Ariel detergent. It'll make those stains go away easily,"
  • Punny Name: Agent Kobe and Agent Bryant. Guess who they took the names from.
  • Random Events Plot: Sotto probably didn't mind having a plot so random, disjointed and filled to the brim with Harlow Wilcox-esque product pitches.
  • Street Urchin: Ching starts as this, later meeting an affluent young boy named Justin whom she initially had a chagrined relationship with due to class differences.

How well does it match the trope?

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