Roger Willoughby (Hudson) is employed as a fishing-equipment salesman at Abercrombie & Fitchnote in San Francisco, where he is regarded by his colleagues and clients alike as an expert fisherman. His boss decides to make him participate in a fishing competition, but he does not know that Roger has actually never fished in his life, which makes him an easy target for brash and flighty public relations woman Abigail Page (Prentiss).
This film features examples of:
- Great White Hunter: Subverted. Rock Hudson plays a fishing expert at Abercrombie and Fitch who can't fish. Entered into a fishing tournament by a publicity agent who doesn't know his secret, Hudson is forced to learn how to fish from the owner of the lodge's daughter.
- Magical Native American: Averted and parodied with John Screaming Eagle, who talks in stereotypical Indian talk, hinting that he knows things only Indians know, until he's found out, then he becomes a normal American man in speech and 'knowledge', and willingness to help out his fellow man — for a price.
- Questioning Title?: Man's Favorite Sport? Apparently the film is unsure which is.