Warren Haggerty (Tracy) is the editor of the New York Evening Star. His paper has just published a story about Connie Allenbury (Loy), a rich society lady who supposedly tried to break up the marriage of a British duke. Unfortunately the story turned out not to be true, and Connie is suing Warren's newspaper for a $5 million libel judgment. Haggerty hires ladies' man and former reporter Bill Chandler (Powell) to fix things. Chandler hits on a scheme to discredit Connie's lawsuit: he'll enter into a Sham Marriage, then seduce Connie so she can be portrayed as breaking up another marriage. To set up the scheme, Haggerty supplies Chandler with a convenient wife—his fiancee, Gladys Benton (Harlow), who is tired of Haggerty neglecting her and dodging marriage.
Romantic entanglements and comic hijinks ensue.
One of fourteen, count 'em, fourteen films that Powell and Loy starred in together. Nominated for the Academy Award for Best Picture, but lost to The Great Ziegfeld, another Powell-and-Loy film.
- Alliterative Title: Antagonist Title to the extent that Connie's an antagonist to the newspaper of the male protagonists.
- Asian Speekee Engrish: "Ching," Warren's very unfortunate stereotype of a manservant.
- Aw, Look! They Really Do Love Each Other: Warren and Gladys at the end.
- Becoming the Boast: Bill brags about his fishing skill as a way of getting in good with Connie's father. When he actually is invited to go on a fishing trip with them, he has to learn flycasting in a hurry.
- Becoming the Mask: Bill falls in love with Connie for real while romancing her for the job. He switches his strategy from framing her to persuading her to drop the libel suit.
- Breach of Promise of Marriage: Mentioned. Warren Haggerty has left Gladys Benton waiting at the altar while he rushes to his newspaper office to deal with an emergency. When Gladys shows up and tries to drag him off to the church, he protests:Warren: I can't go...the paper's in a jam! We're facing a libel suit!Gladys: You're facing a breach of promise suit! If you don't want to marry me, say so!
- Butt-Monkey: Gladys takes a lot of emotional abuse throughout the movie: Warren leaves her at the altar for the sake of work, she gets roped into playing wife to a man she initially loathes, and her feelings about all this later get manipulated by Bill solely for Connie's benefit. No wonder she wants to screw over all three of them by not granting Bill a divorce.
- Catchphrase: "The things I do for that newspaper!" from Gladys.
- Commitment Issues: Warren seems to have a few, as he's always happy for an excuse not to marry Gladys.
- Crisis Makes Perfect: More through Beginner's Luck than skill, Bill manages to catch a legendary big trout.
- Deadpan Snarker: Almost everyone to some extent, but Connie especially.Bill: I thought that was rather clever of me.
Connie: Yes, I thought you thought so.
- Description Cut: Warren hears that Bill is staying at a fancy hotel and says, "He must be in the money." Cut to Bill reading a letter from the hotel demanding $743.60 in unpaid bills.
- Divorce in Reno: See Oops! I Forgot I Was Married below.
- Also from Warren, when he's trying to talk Gladys into going along with the scheme: "But darling, it's only for a month—maybe less! Then six weeks in Reno."
- Driven to Suicide: What Warren hints he will be if the paper is sued.Warren: Gladys, do you want me to kill myself?
Gladys: Did you change your insurance?
- Follow That Car: Gladys says "Follow that Roadster!" as Bill and Connie speed off from the party to go get married.
- Genre Savvy: Warren accuses Bill of stealing Gladys from him, and they get into a fistfight. When Bill hears Gladys calling out in concern for Warren from the next room, he tells Warren, "She'll feel much sorrier for you if I punch you in the nose" and does so.
- Gone Horribly Right: Bill's Genre Savvy plan to reunite Warren and Gladys succeeds, but backfires when Gladys retaliates by punching Bill in the nose.
- Guile Hero: Bill Chandler.
- Innocent Cohabitation: Bill sleeps on the couch during his marriage to Gladys. This leads to some humorous moments trying to hide the fact that their cohabitation is innocent, as they're supposed to be Insatiable Newlyweds.
- Intrepid Reporter: Warren's London correspondent at least is too intrepid, writing a story without proper verification and getting his newspaper in trouble.
- Irony: Bill's right that a punch in the nose makes a man look sympathetic to his love interest. However, Gladys ensures he finds that out for himself the hard way.
- Lampshade Hanging: When Bill starts falling for Connie and works towards getting her to drop the lawsuit outright. While trying to convince Warren this is the best move, he lists the various ways their original con could be ripped apart in court and how they'd all suffer for it.
- Literal Metaphor: Warren sends off an angry Gladys to crash the Allenburys' big party and says, "There are gonna be fireworks there tonight!" Cut to actual fireworks at the Allenbury party.
- Love Dodecahedron: Gladys-Warren and Bill-Connie, with Gladys starting to fall for Bill as Warren neglects her.
- Marriage of Convenience: Bill and Gladys marry in order to spring the trap on Connie.
- Married to the Job: Warren, much to Gladys' frustration—or at least, that's his excuse for not showing up at his wedding this time.
- Meet Cute: Deliberately engineered by Bill and Warren, as Bill slugs one of the reporters that Warren sent to harass Connie as she boards the boat.
- Nice Job Breaking It, Hero: Bill has almost talked Connie into dropping the libel suit when Warren, frustrated at not getting any news, decides to take matters into his own hands. He only succeeds in putting Connie's back up and making her more determined to go through with the suit.
- Oh, Crap!: Three of the four leads when Oops! I Forgot I Was Married gets subverted.
- Oops! I Forgot I Was Married: When Gladys confronts Bill, he says that they aren't really married because her Mexican divorce from her previous husband was declared invalid. Gladys then subverts the trope by telling Bill that she went back and got a proper Divorce in Reno.
- Otaku: Connie's father about fishing.
- Pretty in Mink: Both Connie and Gladys. Connie's white fur cape is particularly noteworthy.
- Reverse Psychology: How Bill talks Gladys into going along with the Zany Scheme.
- Runaway Groom: At the beginning of the film, Warren goes to deal with the libel suit emergency instead of showing up for his wedding. Gladys storms into his office in her wedding dress to complain, and it's mentioned that this isn't the first time he's ducked out of marrying her.
- Screwball Comedy
- Servile Snarker: Gladys' maid, Tiny.Gladys: Oh, I'm so happy! Today's my wedding day!
Tiny: What, again, Miss Gladys?
- Sexy Backless Outfit: Both Harlow and Loy bring the sexy.
- Woman Scorned: After getting jerked around in all sorts of way, Gladys intends to make everyone suffer by not granting Bill a divorce, which would keep him from getting together with Connie, and rob Warren of the scoop about the two's sudden marriage.
- Worst News Judgment Ever: "PEER'S WIFE ROUTS RICH PLAYGIRL" is a big-type front-page headline. Maybe Connie wouldn't have sued if Warren had put the story back in the Society section.
- Zany Scheme: Bill's crackpot scheme to paint Connie as a hussy who breaks up marriages.