Its origins lie in the establishment of TV3 Television Network Ltd in the early 1990s in response to the creation of the Independent Radio & Television Commission in October 1988. In 1990 following an invitation by the IRTC to seek interests from independent broadcasters, the consortium Tullamore Beta Ltd was formed to launch the Republic of Ireland's first independent channel. The launch was delayed, which led to the channel's licence being revoked. Following a court case, the licence was restored in 1993. It was agreed that 49% of the company would be sold to UTV, to raise much-needed funds for facilities. By 1995, UTV decided not to collaborate with Tullamore Beta and instead focused on making its own channels available through Irish digital TV providers. In 1997, Canadian communications company Canwest bought a major stake in TV3 in order to help launch the network.
Throughout its history, Virgin Media Television has been through several owners such as Canwest, Granada, ITV plc (formed by Granada's merger with Carlton), Doughty Hanson & Co and Virgin Media.
The company is noteworthy for going through two major rebrands in the space of a year - first when TV3 and 3e were relaunched alongside the newly launched be3 on January 9, 2017 and then when those three channels were rebranded Virgin Media One, Two and Three respectively on August 30, 2018.
Virgin Media One (formerly [=TV3)=]
- Tonight with Vincent Browne: A news analysis, current affairs and politics programme that airs on Monday to Thursday nights and is hosted by the eponymous Vincent Browne. Browne is very well-known for being no-nonsense, straight-talking and abrasive style, especially when dealing with politicians who try and dodge his questions. He is famous for having caused various experienced politicians, such as Joan Burton and Conor Lenihan, to have embarrassing meltdowns live on air.
- The 5.30: The news show that airs at 5.30pm. Its rival is the Six One, on RTÉ. Tends to be more American-style than its competitor, with fluff segments and "funny" anecdotes about waterskiing squirrels to finish.
- Midday: A women's chat show at lunchtime.
- IrelandAM : A morning show which has a combination of interviews, news and traffic reports.
- Red Rock
- The Six O' Clock Show: An early evening chat show that often doesn't necessarily start at six, depending on how long The 5.30 news runs on for.