Pure Flix Entertainment is a Christian film production company and, as of 2015, video streaming service, described by co-founder and managing partner David A.R. White as a religiously themed Netflix. White co-created Pure Flix on the account that Hollywood (according to him) doesn't target churchgoers specifically. Dating back to 2006, the company brands itself as a maker of family-friendly entertainment and mostly creates dramas, comedies and family films, though that hasn't stopped it from tapping into darker and more mature genres like thrillers and action movies, usually with some religious angle.
Given how specific Pure Flix's target audience is, most of the films they've made over the years haven't gained much fame among mainstream audiences. Some exceptions, for better and for worse, are God's Not Dead (and its sequels God's Not Dead 2 and God's Not Dead: A Light in Darkness), Do You Believe?, and Woodlawn. Its biggest box office hit as of 2018 is God's Not Dead, which had a revenue of an impressive $62 million on a $2 million budget. On the other hand, almost all of Pure Flix's films have bombed the box office, including God's Not Dead 3.
The studio is notorious among people of all theologies. Atheists, anti-theists, agnostics and even several devout Christians have criticized their films for pushing polarizing political agendas, while depicting atheists as bullies or even outright villains.
Pure Flix ships and distributes their own movies to theaters, with Universal Pictures handling home media distribution since 2016.
In November 2020, Sony Pictures acquired Pure Flix's streaming service under their Affirm Films banner. The deal did not include the mainline studio, which has consequently been rebranded as Pinnacle Peak Pictures.note . In 2023; the Pure Flix streaming service was subsequently sold to Great American Medianote and subsequently renamed Great American Pure Flix.
See also Jesus, Bro!, a parody of Pure Flix and other Christian propaganda films written by and starring Brad Jones.
Selected filmography
- Hidden Secrets (2007)
- The Wager (2007)
- Sarah's Choice (2009)
- In the Blink of an Eye (2009)
- Holyman Undercover (2010)
- What If... (2010)
- Christmas with a Capital C (2010)
- The Encounter (2011)
- The Encounter: Paradise Lost (2012)
- Marriage Retreat (2011)
- Jerusalem Countdown (2011)
- Run On (2011)
- Apostle Peter and The Last Supper (2012)
- The Mark (2012)
- The Mark 2: Redemption (2013)
- Brother White (2012)
- Me Again (2012)
- Christmas Angel (2012)
- The Book of Esther (2013)
- This Is Our Time (2013)
- The Book of Daniel (2013)
- Revelation Road: The Beginning of the End (2013)
- Revelation Road 2: The Sea of Glass and Fire (2013)
- Revelation Road: The Black Rider (2014)
- Redeemed (2014)
- God's Not Dead (2014)
- God's Not Dead 2 (2016)
- God's Not Dead: A Light in Darkness (2018)
- God's Not Dead: We The People (2021)
- God's Not Dead: Rise Up (2023)
- Moms' Night Out (2014) (with Affirm Films)
- Old Fashioned (2015)note
- Do You Believe? (2015)
- Dancer and the Dame (2015)
- Faith of Our Fathers (2015)
- Woodlawn (2015)
- Hillsong: Let Hope Rise (2016)
- I'm Not Ashamed (2016)
- The Case for Christ (2017)
- Same Kind of Different as Me (2017)
- A Question of Faith (2017)
- Samson (2018)
- Unbroken: Path to Redemption (2018) (with Universal 1440 Entertainment)
- The Prayer Box (2018)
- Christmas Manger (2018)
- Indivisible (2018)
- Unplanned (2019)
- Beckman (2020)
- Courting Mom and Dad (2021)
- Redeeming Love (2022) based on the novel of the same name
