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Never ask him for anything ever again.

"Nah, I'm only kidding."
Masahiro Sakurai, Nintendo Direct for Super Smash Bros. for Nintendo 3DS and Wii U (Apr. 8th 2014) note 
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Masahiro Sakurai (born August 3, 1970) is a Japanese video game developer. He is the head of Sora Ltd., and creator of both the Kirby and Super Smash Bros. series. He created Kirby under HAL Laboratory when he was only 19 years old. Seeing how it was the nineties, and most of Nintendo's games were infamous for their difficulty, Sakurai designed the original Kirby's Dream Land to be relatively easy so players wouldn't be alienated by the game being too hard. He directed a number of Kirby titles from there, playing a smaller and smaller role in development as time went on, culminating in him simply voicing King Dedede in Kirby 64: The Crystal Shards. He worked closely with the staff for the series' anime, Kirby: Right Back at Ya!, and he also worked as the designer on Kirby Air Ride, which was his final game in the series.

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Sometime after the development of Kirby Super Star, Sakurai wanted to make a fighting game. It was developed again by HAL Laboratory, but during their spare time, with a shockingly small budget. He wanted to make it different from the others; not with combo based combat, and with simultaneous four player gameplay. Originally called Kakuto-Gemu Ryuonote , he felt it was somewhat bland. However, he added in characters from various Nintendo franchises, and the game was released as Super Smash Bros. in 1999. The game was a Sleeper Hit, and the game intended not to even leave Japan's shores was localized, where it also did well. Over the following few years, Sakurai made Super Smash Bros. Melee before his resignation, which he stated was due to HAL Laboratory continually making sequels. It looked as though he wouldn't make another game in the series, forming his own company, Sora Ltd., and working on original titles, such as Meteos, until he was approached by his good friend and president of Nintendo, Satoru Iwata, who persuaded him to make Super Smash Bros. Brawl. During development, characters, items, and stages were posted on the official website, leading to fans eagerly awaiting possible character reveals. The event was dubbed "Japan Time" by fans and remains one of many fans' most memorable times.

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From there, Iwata and Sakurai wanted to work on an original game with both land and air combat for the Nintendo 3DS, but they realized that the Kid Icarus series would be a perfect fit, with its protagonist Pit and the goddess Palutena already having been given redesigns in Brawl. Kid Icarus: Uprising has been generally praised as a must have for the system, becoming its Killer App for early 2012.

At E3 2011, it was announced that Sakurai would be developing two new Super Smash Bros. games, one for the Wii U and one for the 3DS. Although he was uncomfortable with announcing a game before development had even startednote , but it allowed staff to be recruited. Around summer 2012, it was announced the game would be produced by a joint effort between Sora Ltd. and Bandai Namco Entertainment.

He also has stopped tweeting as frequently in order to focus more on the games' development, and also because he grew tired of posting a game and fans instantly thinking the characters would be in the next Super Smash Bros. title.


Works Sakurai has been involved in:


Tropes commonly used by Masahiro Sakurai:

  • Artist Disillusionment: Sakurai departed from HAL Laboratory as he was disappointed with the "sequelization" of the company (particularly in regards to Kirby) and the industry as a whole. Of course, this hasn't stopped him from developing four more installments in the Super Smash Bros. series, but even then, several interviews have given subtle hints that he is dissatisfied with doing so. That being said, he said during the Banjo & Kazooie fighter presentation that he was enjoying his work on Ultimate a lot, and that he plans to continue adding as many characters as he can to the game.
  • Big Name Fan:
    • Of JoJo's Bizarre Adventure. He's listed Battle Tendency as his favorite arc in the series, and even mimicked the Memetic Hand Gesture commonly used throughout the series during an interview in 2006. His fondness of the series even led to a few shoutouts to it in promotional material for Super Smash Bros. 4.
    • Of Persona 5. During an interview with Atlus, he stated that he found the game to be "something truly remarkable", praising the game for its dynamic user interface in particular. Sakurai also mentioned that, despite his own heavy schedule, he played through the entire game while attempting 100% Completion.note  He would later ascend to Ascended Fanboy status when he was able to make Joker a playable character in Super Smash Bros. Ultimate.
    • Of Street Fighter and The King of Fighters. Sakurai has said that back in The '90s, he would do things like achieving a fifty-win streak in Street Fighter II (he was a Guile main, in case if anyone was wondering), and that he was good enough at The King of Fighters that he ended up kicking the asses of a young couple on a date night at the arcade, albeit unintentionally. It is the latter event that influenced him to create a fighting game that would be accessible to casual players (as both Street Fighter II and The King of Fighters are known for their utilization of command inputs), which ended up being Super Smash Bros. Sixteen years after the original game, Sakurai got to add Ryu in Super Smash Bros. for Nintendo 3DS and Wii U, with Ken arriving as an echo fighter of Ryu in Ultimate, and Terry Bogard of Fatal Fury/The King Of Fighters fame joining Ultimate as DLC. Additionally, the Running Gag of fighters like Villager, Isabelle, and Joker receiving wax-sealed envelopes as invites to Smash is a Shout-Out to The King of Fighters, where Rugal Bernstein does the same exact thing. It came full circle with Terry's reveal trailer, which imitated the intro to The King of Fighters, and featured a number of different SNK characters fighting for the envelope.
    • Of the Fire Emblem series. Sakurai stated in an interview that he has played practically every game in the series, and even beat most of them. Fire Emblem Awakening, in particular, is among his favorite entries in the series, which he described as being the "definitive" Fire Emblem game. The love of the series has seemed to bleed over into Smash, with each game since Melee adding more Fire Emblem characters to the cast — for some Smash fans, to the point of oversaturation (see Trolling Creator below).
  • Descended Creator: In Kirby 64: The Crystal Shards, as well as the Smash series, he provides the voice of King Dedede.
  • Fan Nickname:
    • The Super Smash Bros. community calls him "Daddy Sakurai".
    • Jokingly-created Mondegreens of his actual name, such as "Mashpotato Samurai" and "Massive Hero Soccer Guy".invoked
  • Not Me This Time: The vast majority of the fighters in the first Fighter Pass for Super Smash Bros. Ultimate being related to franchises that he likes led to fans assuming he picked them (especially once Byleth was revealed). However, he specified that this is not the case, as Nintendo was ultimately responsible for choosing fighters meant for Fighter Pass DLC.
  • Signature Style: He's developed a set of features that are commonly associated with his games:
  • So What Do We Do Now?: He has gone on record to say that making Super Smash Bros. Ultimate was the final mission given to him by his friend and mentor Satoru Iwata, before the latter's untimely passing. His response about what his next plan after that? "God only knows." Although he sees Ultimate's DLC as already outside of Iwata's mission.
  • Start My Own: After squaring off against a couple during a round of The King Of Fighters 95 and noticing their struggles with playing, this gave him the idea to pursue his own fighting game that anyone could play without much difficulty, which would later become Super Smash Bros..
  • Take That!: Has made a few in his "Mr. Sakurai Presents" videos for Ultimate's DLC characters.
    • In Hero's presentation, he mentioned that it would be a shame if they could include only two songs from Dragon Quest - a very obvious jab at Square Enix, the franchise's owner, who previously only allowed two songs from the eye-blindingly popular Final Fantasy games in Smash, in comparison to Konami allowing thirty-four songs from Castlevania, Capcom allowing over thirty songs from Mega Man and Street Fighter each, Sega allowing seventeen from for Sonic the Hedgehog and 8 from the first Bayonetta, and later on, SNK allowing fifty tracks from their entire library of songs.
    • In Terry's presentation, Sakurai made note of how out of the twenty SNK characters making cameos in the King of Fighters Stadium stage, Mai Shiranui wasn't amongst them. He said in the video that it way because "Smash is for good boys and girls of all ages", but an interview shortly after had him confirming that he was being sarcastic when he said that, because CERO (Japan's ESRB counterpart) objected to a Mai Shiranui cameo despite both Sakurai and SNK wanting her to appear. It's not the first time either, as Sakurai butted heads with CERO several times through Smash for 3DS/Wii U's development cycle over numerous revisions of Palutena and a Wonder Pink trophy, and his response when interviewed during that time was to call CERO's censorship practices "juvenile".
    • A lighter and more playful example; when he was showcasing Terry's Classic Mode and fought Pac-Man at one point, Sakurai mentioned how he constantly reminds co-developer Bandai Namco that Pac-Man was their character, and that they forget that he belongs to them more often than they'd like to admit. Note that Sakurai said this while in a room with Bandai Namco employees present, so they clearly weren't offended by it too much.
  • Trolling Creator: Almost as bad as fellow developer Hideo Kojima. This tends to show up especially in stuff involving Super Smash Bros., being rather aware of fan speculation, and using that to mess with fans.
    • For Super Smash Bros. Wii U/3DS, he teased both fan favorite Ridley and the supposedly leaked Palutena several times in a very self-aware fashion, never doing reveals that outright confirmed or denied their playable presence for a long time.
    • Objectively, Sakurai has almost never been outright deceptive. The Zero Suit Samus quote above was the only time he's stated something false to get a reaction - and even then, he came clean seconds later. Despite Sakurai's reputation as a troll, he's usually more coy than outright manipulative.
    • Special mention goes to Super Smash Bros. Ultimate, where the character he chose for early-adopter bonus DLC wasn't a highly-anticipated big-name hero nor a highly-requested fighter, but Piranha Plant from Super Mario Bros.
    • The reveal trailer for the long-anticipated announcement of King K. Rool started with a silhouette of the character... only to be revealed as King Dedede trolling the Kongs. Six months later, the reveal trailer for Banjo and Kazooie uses the exact same gag, with the Duck Hunt Dog and Duck as the trolls.
    • During the reveal trailer for Byleth, Sothis lampshades the popular argument of too many swordsmen (to which their solution was to become a swordswoman and get the three Sacred Weapons) and the perceived over-representation of the Fire Emblem series in Smash. Following the reveal trailer, the Mr. Sakurai presentation would cut back to Sakurai taping a poster of both Byleths, before turning towards the camera to deliver a smug grin. That being said, the DLC choices for Ultimate aren't his, so he just rolled with it.
  • Workaholic: Development for the Super Smash Bros. series alone has him burning the midnight oil. He and his team developed the first game as a side project while doing other full-time work, which required them to come in on evenings and weekends to get it done. Even after the game was a success and got a sequel with a proper budget and development schedule, he still rushed to develop Melee in just over a year to release it close to the GameCube's launch. He worked diligently on Smash 4 despite developing tendonitis in his right arm that made it difficult and painful for him to do his work. He's also returned to direct each new game in the series so far despite saying multiple times that the current game he's working on would be his last due to the heavy workload. He even lampshades this in the 11.1.2018 Smash Direct video.
    "Now that we've finally confirmed the development of this DLC, please note that we'll be working really hard on it. (beat) I wonder if I'll ever get to take a break!"

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