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Creator / LOGO

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LOGO is a LGBT-themed cable channel launched in 2005 out of the ruins of the Music Video channel VH1 Mega Hits (which seemed to solely exist to air Nickelback and Matchbox Twenty videos on a never-ending loop), outlasting the similarly themed Q Network that came out (pardon the pun) around the same time. The channel features a varied line up, including news and original programming, though travelogues, talk shows and stand-up and sketch comedy seem to beare significant parts of the schedule.

The most successful show on the channel is RuPaul's Drag Race, a Reality Show where drag legend RuPaul crowns "America's Next Drag Superstar". Drag Race is responsible for saving Logo from Network Decay, as it revitalized interest in the channel after the cancellation of Rick & Steve: The Happiest Gay Couple in All the World (a raunchy cartoon animated with Playmobil) and Noah's Arc (a soap opera featuring primarily gay men of color).

The channel also includes repeats of shows popular with the LGBT crowd, such as Buffy the Vampire Slayer, Roseanne, and The Golden Girls. Logo also owns several websites, including NewNowNext.

From 2016 to 2018, LOGO was the US broadcaster of the Eurovision Song Contest note , featuring original commentary from LOGO personalities note  but without voting (or participation) privileges, as LOGO isn't a member of the Eurovision Broadcasting Unionnote . Netflix gained the U.S. rights in 2019 in preparation for the release of its film Eurovision Song Contest: The Story of Fire Saga the following year.

In 2017, premieres of RuPaul's Drag Race moved to VH1. Logo still airs repeats, but much of the programming on the network belongs to sitcom repeats (some of which have nothing or nearly nothing to do with their target demographic, such as Married... with Children), along with sprinklings of their original programming. The network hasn't been completely forgotten about however, as premieres of RuPaul's Drag Race UK were shown on Logo exclusively in the U.S. in 2019. However, most of the network’s original output is regulated to the digital space, such as their website and social media accounts.

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