Creator / Fisher-Price

Play, Laugh, Grow!

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Fisher-Price is a toy company that was once owned by Quaker Oats but is now a subsidiary of Mattel.

Its toys have been adapted:

Video Games

• I Can Remember
• Perfect Fit

Western Animation

• Little People
• Rescue Heroes

Toy ranges owned by the company:

• App-tivity (Discontinued by 2019)
• Doodle Pro
• Laugh and Learn
• Think and Learn
• Little People
• Loving Family
• Imaginext
• Mega Bloks (not counting the ones that are based on Mattel's American Girl product brand)
• Power Wheels
• View-Master (recently revamped as View-Master VR; at point they were going to adapt this into a film, but it fell through)
• PowerTouch (Interactive storybook system created to compete with Leap Frog, Discontinued)
• Purr-Tenders (the original line was made by Hallmark, but Fisher-Price started to make Purr-Tenders toys not long after)
• See N Say (received rights from parent Mattel).

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• Tote-a-Tune (Discontinued)
• Music Box Pocket Radio (Discontinued)
• Color Me Gemz (Discontinued; endorsed by former Cheetah Girl Sabrina Bryan; first marketed towards pre-teen girls who want to become future fashion designers)
• Great Adventures (discontinued)
• Smart Toy (partnership with Smart Toy LLC., manufacturing and marketing, Discontinued as of 2019)

Franchises licensed to the company for toy production

• HiT Entertainment
  • Barney & Friends
  • Bob the Builder
  • Mike the Knight
  • Thomas & Friends
• Disney
  • Cars
    • Cars 2
    • Planes
  • Chuggington
  • Disney Princess(multiple Little People playsets)
  • Handy Manny
  • Jake And The Neverland Pirates
  • Little Einsteins
  • Mickey Mouse Clubhouse
    • Mickey and the Roadster Racers
  • Minnie's Bow-Toons (under the Minnie Mouse Bowtique brand).
  • Monsters University (multiple Imaginext toys).
  • Planes
  • The Octonauts
  • Toy Story
    • Toy Story 3
    • Toy Story 4

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  • Winnie-the-Pooh
• DreamWorks Animation
  • The Croods
  • Kung Fu Panda 2
  • Madagascar
  • Guess with Jess (UK Market, under license from The BBC)
• Nick Jr.
  • Dora the Explorer
    • Go, Diego, Go!
    • Dora's Explorer Girls
  • Bubble Guppies
  • Team Umizoomi
  • Blazeandthe Monster Machines
  • Shimmerand Shine
  • The Backyardigans
  • Blue's Clues
  • Sunny Day
  • PAW Patrol (Power Wheels vehicles)
  • Franklin - Licensed for one PowerTouch book title
  • Maggie and the Ferocious Beast - Licensed for one PowerTouch book title
• Nickelodeon
  • SpongeBob SquarePants (produced multiple toys under the Mattel name in the early 2000's, and have recently done multiple edicational electronic toys, and Imaginext playsets and figures. There was also a set of Thomas toys decorated like the characters).
  • Teenage Mutant Ninja Turtles (a set of Thomas toys decorated like the characters)
• Sesame Workshop (defunct, lost rights for all Sesame Workshop franchises to Hasbro)
  • Sesame Street - several early musical toys from as early as the late 70s to at least 2010, then a bunch of titles for the PowerTouch reader.
  • Dragon Tales - the last batch of toys and two titles for the PowerTouch reader^note Ironically, they actually took the Dragon Tales rights over from Playskool, a Hasbro brand, and ran with it for a year or two before losing all rights for Sesame Workshop franchises to Hasbro, although no more Dragon Tales toys were produced by then. Thus while most Dragon Tales toys are by Playskool, the last batch of toys- including the Shake and Dance Cassie and revamped talking light up dragon plushes, are by Fisher-Price instead.
• Warner Bros.
  • DC Comics (as part of the Imaginext and Little People licensed figures range)
    • Teen Titans Go! (part of aforementioned Imaginext line)
  • Scooby-Doo (series of Imaginext figures and playsets)
• PBS Kids (mostly for the PowerTouch book library).
  • Arthur - two PowerTouch books
  • Caillou - one PowerTouch book
  • Clifford the Big Red Dog - three PowerTouch titles- two Clifford The Big Red Dog titles and one Clifford's Puppy Days title.

• Saban Brands (prior to 2019 where all franchises went to Hasbro)^note They had acquired Saban Brands in 2017 making them the official licensees for Power Rangers and their other properties for other companies.
  • Julius Jr. (Action figures, plushes, playsets and musical instruments).
  • Power Rangers (multiple Imaginext figures and playsets)
  • Sweet Valley High (Dolls, tie-in books, tie-in DVDs, playsets, vehicles and accessories.)
• Universal
  • Jurassic World (series of Imaginext figures and playsets, and some Power Wheels vehicles)

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