On April 30, 2009, it was announced that Hasbro had acquired a 50% stake in Discovery Kids from Discovery Communications, which was in the middle of overhauling its various spinoff channels. At that point Discovery Kids was basically running on auto-pilot, running Edutainment Shows from the early 2000's that hadn't been refreshed in years, mixed in with acquired programming and other kid-friendly content from sister channels such as Animal Planet that could fit the network's mission.
The resulting joint venture changed the channel's name to The Hub on October 10, 2010 (following a marathon of Kenny the Shark, which was carried over upon the revamp). Discovery oversaw ad sales and distribution, while Hasbro was responsible for programming. The network continued to use the Discovery Kids strategy of tagging its educational programming as meeting FCC educational and informational programming guidelines. An on-screen logo lists it as E/I on electronic program guide listings despite the E/I policy being targeted wholly to broadcast stations, with cable networks completely excluded from E/I regulations.
As to be expected with a network half-owned by a toy company, Merchandise-Driven programming was a significant part of the channel's schedule. Along with Hasbro product (including franchises with significant story-telling histories), American Greetings was also a presence on the channel. In addition, they aired reruns of childrens'/family shows from the 80's and 90's and shows that the big three childrens' networks had no room for anymore, family movies, original game shows based on Hasbro's numerous board game properties (including Family Game Night, Scrabble Showdown and The Game of Life), and even older shows during the evenings such as Happy Days and The Wonder Years. Their first Reality Show, Majors & Minors, premiered on September 23, 2011. For a while, they even had a sort of SportsCenter meets Entertainment Tonight series called HubWorld, which mainly focused on Hub-related news (such as recaps of what happened on shows the previous week) as well as celebrity interviews and such- fairly unique for a cable network.
During this era, the channel essentially served as a Spiritual Successor to what's currently Freeform, specifically the early 90s Family Channel days (game shows, older family-friendly sitcoms and other programming) and to the "Twister" era of Fox Family (off-the-wall cartoons, often imported from Canada, and reruns of older, well-remembered cartoons).
Due to the prevalence of Hasbro's 80's franchises on the channel, like Transformers, it had a substantial Periphery Demographic of 20-35 year olds. The surprise hit of My Little Pony: Friendship Is Magic (carrying its own wide demographic spread) also helped to bolster the rebooted channel's newfound success. Likewise, the channel hosted one of the most well-received incarnations of Transformers to date: Transformers Prime.
On a darker note, The Hub was infamous for making the videos hosted on its website a nasty case of No Export for You. They have pinned the blame on Hasbro Studios' international licensing deals with other networks including: Turner Broadcasting (of Cartoon Network and Boomerang) in some countries, Lagardère Active (of Canal J, Tiji and Guili) in France, Tiny Pop in the UK, Nelonen (and Fox Finland for Transformers Prime) in Finland, Hasbro's licensing partners in Japan (TakaraTomy for Transformers Prime and Bushiroad for MLP, both through TV Tokyo and its affiliates), Disney Channel in Spain, and Corus Entertainment (YTV, Treehouse TV, and Teletoon) in Canada.
In 2013, the channel randomly re-named itself the Hub Network. Around that time, they hired former Disney Channel executive Nikki Reed to bring more live-action programming. While the news DID NOT go over well with fans (especially fans of MLP), ultimately, The Hub wasn't able to move away from animation.
In September 2014, it was announced that Discovery Communications would acquire 10% of Hasbro's stake on the network, which means they would take majority control of the network back. Thus, Hub Network would become Discovery Family Channel, aimed at both kids and their parents. Hasbro still has some influence on the network; while the initial press release stated they would control six hours of daytime programming, this appears to have been expanded to 12 hours. Shows acquired and programmed by Hasbro air from 5am to 5pm Eastern Time (Which means, if you live on the East Coast and don't have any means of recording TV programs, you're bored).
The rest of the day saw the drama and comedy lineup being thrown out for repeats of Discovery library content, with family-friendly classic movies in prime-time added later on. If it hasn't already been considered this, there is a new possibility for the network to fall into decay. While ongoing Hasbro-produced cartoons from The Hub are able to continue airing new episodes on Discovery Family, Hasbro decided that Transformers: Robots in Disguise, a sequel to Transformers Prime, would air instead on Cartoon Network, as the new channel's demographics were seen as less favorable compared to Cartoon Network's male-oriented boy audiences.note
After Discovery Family's launch on October 13, 2014, Discovery fired The Hub's promotional staff and discarded the HubWorld website in favor of a new site that currently just has a schedule and channel finder. HubWorld's old practice of fully streaming episodes in the U.S. was discarded altogether. (Not that MLP viewers were doing so, as Hasbro is more judicious with YouTube episode upload blocks than other media companies.)
Shows created for The Hub/Discovery Family:
- The 99
- The Adventures of Chuck & Friends
- The Aquabats! Super Show!
- Blazing Team
- Care Bears: Welcome to Care-a-Lot
- Cosmic Quantum Ray
- Dan Vs.
- Family Game Night
- The Game Of Life
- G.I. Joe: Renegades
- The Haunting Hour
- Joy Berry (music videos on the channel's website)
- Kaijudo: Rise of the Duel Mastersnote
- Kid President: Declaration of Awesome
- Littlest Pet Shop (2012)
- Littlest Pet Shop: A World of Our Own
- Lost and Found
- Majors & Minors (reality talent singing competition similar to American Idolnote ; only original reality show on The Hub)
- Maryoku Yummy
- My Little Pony: Friendship Is Magic
- Parents Just Don't Understand
- Pound Puppies (2010)
- Sabrina: Secrets of a Teenage Witch
- Scrabble Showdown
- Secret Millionaires Club
- Taylor Swift: Journey to Fearless (3-part documentary about Taylor Swift's Fearless Tour)
- Transformers Prime
- Transformers: Rescue Bots
Syndicated programs that are airing, or have aired on The Hub note :
- Animal Mechanicals
- Are You Smarter Than a 5th Grader?
- Atomic Betty
- Conan the Adventurer
- Deltora Quest (the channel's only anime series)
- Dennis and Gnasher
- Doogie Howser, M.D.
- The Facts of Life
- Family Ties
- Fraggle Rock
- The Future Is Wild
- G.I. Joe: A Real American Hero ('80s incarnation)
- GI Joe Sigma Six
- Growing Up Creepie
- Hanazuki: Full of Treasures
- Happy Days
- Hercules: The Legendary Journeys
- Holly Hobbie and Friends
- Honey, I Shrunk the Kids: The TV Series
- In the Night Garden...
- The Jungle Book
- Kenny the Shark
- Laverne & Shirley
- Lois & Clark
- The Magic School Bus
- Meerkat Manor
- Men in Black: The Series
- Mork & Mindy
- My Little Pony G3 (not on the channel itself, except during the My Little Pony Mega Mare-A-Thon, as well as on its website)
- Ninja Turtles: The Next Mutation
- Sabrina the Teenage Witch
- The Saddle Club
- Sister, Sister
- Step by Step
- Strawberry Shortcake's Berry Bitty Adventures
- The Superhero Squad Show
- Teenage Fairytale Dropouts
- Time Warp Trio
- Tiny Toon Adventures
- The Transformers (titled on network bumpers as Transformers: G1)
- Transformers Animated
- Truth Or Scare
- The Twisted Whiskers Show
- Where on Earth Is Carmen Sandiego?
- Wilbur (Discovery Kids handover aired once weekly until late June 2012)
- The Wonder Years
- The WotWots
Discovery-produced programs airing on Discovery Family during late-day timeslots:
Shows only aired on Discovery Kids:
- Hip Hop Harry
- Jay Jay the Jet Plane
- Meteor and the Mighty Monster Trucks
- The Paz Show
- Peep and the Big Wide World
- Salty's Lighthouse
- The Save Ums
- ToddWorld (Now on Qubo)