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Top: Criterion Games's logo from 2009 to 2018.
Bottom: Criterion's logo since March 2018.

Criterion Games is a video game developer situated in Guildford, England. It was founded in 1996 as a division of Criterion Software (founded in 1993) to develop games that could showcase the RenderWare engine, used in titles like the sixth-generation Grand Theft Auto III, Grand Theft Auto: Vice City, Grand Theft Auto: San Andreas, and their own Burnout series. Their claims to fame are Racing Games that are intense and exciting, like Burnout (natch) and Need for Speed.

They are a subsidiary of Electronic Arts since August 2004. On 12 May 2022, EA announced that Codemasters' Cheshire studio, formed from the remnants of MotorStorm developer Evolution Studios, has merged into Criterion since both studios were already working together on Need for Speed Unbound for months by then.


Games and franchises developed by Criterion Games:


 
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Need for Speed Unbound

The start screen of Electronic Arts and Criterion Games' "Need for Speed Unbound" (2022) begins with EA, Criterion, and Frostbite engine logos (past and present) and street art glitching in and out in a similar vein to the beginning of "Spider-Man: Into the Spider-Verse" (2018) as the camera zooms into the Chicago-inspired setting of Lakeshore City. Then it cuts to a slow-mo shot of some of the games' characters posing at a meetup with a car, and then another cut shows two cars, one of them being A$AP Rocky's modified Mercedes-Benz 190E 2.5-16 featured as the game's cover car, starting a race with cartoonish smoke coming off the rear tires of A$AP Rocky's car as it burns out to start. It then cuts to a couple of extended clips of a car in bumper cam driving through the streets of downtown Lakeshore as the game's logo appears and sometimes glitches out itself, with A$AP Rocky's original song for the game "Shittin' Me" playing. The Need for Speed 'N' logo from "Undercover" (2008) to "No Limits" (2015) also makes a brief appearance at the beginning and end of the bumper cam clips.

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