Unmarked spoilers are present.
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- Ambiguously Jewish: As pointed out by Colonel Dumont, his surname "Pasternak" is Jewish-European in origin.
- Badass Adorable: Fits the "adorable" mold pretty well, but that doesn't stop him from taking on all kinds of creatures that want him dead.
- Deal with the Devil: Or deal with the Witch, rather. Pretty implicitly implied that none of the employees who have signed a contract with Sintracorp can even physically leave the building. He's also associated with the Devil, as he wears a mask of one and appears in the bathroom mirror as him if he shows a piece of Witch Paper to it.
- Determinator: Almost gets killed multiple times, comes across dozens of dead bodies, seems to be one of the only sane people in the building, and still trudges on through it all until his contract is complete.
- Heroic Willpower
- I Just Want to Be Normal: Brian really doesn't want to continue his job at Sintracorp. He doesn't have a choice.
- It May Help You on Your Quest
- Working-Class Hero
Catherine "Kate" Hicks
- Nice Girl: She doesn't really harbor any malice towards anyone, and even helps Brian a few times.
- Ship Tease: With Brian, even kissing him on the cheek during the party, though that may have been due to the Witch's manipulations.
- Unfazed Everyman: Unlike Brian, she manages to work in spite of the abnormal stuff. In the best ending, she decides to continue working, in spite of all that happened.
- Fat Bastard: As the game progresses, is becomes increasing apparent that he is willing whatever it takes to become CEO of Sintracorp.
- From Nobody to Nightmare: From a nameless janitor to a guy who is in cahoots with the witch.
- Paper-Thin Disguise: Super Frog is just Hugo wearing a frog mask and a cape. It fools nobody.
- You Are Number 6: Hugo isn't his name or surname, but part of identity he stole. He doesn't have actual name, as Class-R is so low in whatever system the game's world is using that he was just assigned a number, and that he considers knowing one's parents to be a luxury.
- Creepy Good: Despite being a gaunt and strange-looking weirdo, is one of Brian's genuine friends within the company. She's cooperative, helpful, and very much wants to see Brian make it through the day. Her Nice Girl nature is so strong that Brian admits he's a Witch Hunter to her fairly quickly, to which she immediately nominates herself as his assistant (partially because he needs the help, partially because she's interested in the paranormal).
- Fangirl: Of the Witch Hunters.
- In-Universe Catharsis: Audibly giggles in the good ending upon hearing that Mr. Hugo was fired.
- Nightmare Fetishist: She, along with Mappy, created a bunch of weird tapes.
- Shopkeeper: Once he's back to third floor, he sells ink cartridgers, glowsticks and batteries.
- Smart Guy: He's responsible for the corporation's IT department, and if you bring him red mechanical pieces, he can give you better forms of illumination. He also has attempted to reassemble the original Sintra, though he never found the head.
- Entitled Bastard: Being born in a wealthy class, he has high opinion of himself and tends to disrespected lower classes. If you save him at the end, he gets a Heel Realization.
- Establishing Character Moment: When first met, Chapman puts on a kind, affable and even helpful front, but the moment he realizes that Brian is a Class G, he completely flips his lid and goes on an insult and profanity laden rant about prestigious and upper crust he and Sintracorp are.
- Ungrateful Bastard: If Brian helps him get his promotion, then he'll throw the money he agreed to pay on the ground and continue belittling him.
- Anime Chinese Girl: Complete with Qipao and Odango Hair.
- Black-and-Gray Morality: While she's certainly better than Mr. Hugo and the Witch, she's still an immature child who sees real-life injuries as if they were Amusing Injuries, and goes on her own Evil Gloating.
- Fittingly, her rise to power isn't treated with triumphant fanfare at all, and rather uses the same ominous music that plays around the Witch.
- Genki Girl: She's a very energetic child. Even in the finale, she still keeps her spirits up... which might kinda border on Creepy Child, as she's not really bothered by Hugo's death.
- Kids Are Cruel: Doesn't show Brian too much sympathy or kindness after everything he's done, even laughing when Mr. Hugo hits him.
- She also reacts similarly to Mr. Hugo's death in the alternate good ending.
- Spoiled Brat: Decides to ditch Domori in favor of her other friends while her dad is asleep, which leads to the start the Witch's curse.
- Walking Spoiler: It's hard to go into detail about anything aside from her physical appearance without spoiling the entire game.
- Benevolent A.I.: Being Mission Control.
- Mission Control: She serves as a task giver and offers guidance and information on what Brian needs to do next.
- Mission Control Is Off Its Meds: ...That being said, she eventually stars slacking for some reason most likely due to family photo of Sintra family triggering memory of the incident. Once Brian is found out, she's completely wrecked.
- Light Is Good: She's all white and golden, and glows with light. She's also a witch hunter that can help Brian.
- Ms. Exposition: If you donate to all altars before checking the graves, her ghost will appear before Brian and tell her about how the curse started.
- Posthumous Character: She's dead by the time the game starts, and is involved in the company's history being a witch hunter and all.
- Shrine to the Fallen: She has three altars in the corporation that you can donate to.
The Witch (UNMARKED SPOILERS)
- Cat Girl: Helps indicate she isn't a normal girl.
- Crystal Prison: In the current day, she is stuck in a crystal, in Rei's body.
- Cute Witch: She's the witch and she's adorable.
- Grand Theft Me: As per her familiar's suggestion, she swaps bodies with her adopted sister. This ends up starting the curse.
- Mystical White Hair: As she's not a normal person, her hair isn't, either.
- Older Than They Look: She doesn't visibly age since she gets adopted, possibly because of her magical nature.
- The Speechless: She never speaks.