The protagonist of the story. A young girl and a seamstress' daughter who dreams of one day becoming a witch, who ends up having her dream fulfilled at a terrible cost.
- Adorkable: Coco herself is quite a dork for magic, with a child-like (even for her age) widen eyed look whenever she sees things that are common for every other witch. The very magic that inspired her was a simple magic made by Qifrey's watcher that caused pavestones light up.
- Audience Surrogate: Like the audience, Coco knows nothing about the world of the witches and how magic works, therefore the exposition also serves to explain things to her.
- Blood Magic: Coco accidentally used it when one of her bottles with magic ink was swapped by one with blood by the Brimhats, resulting in an absurdly powerful spell that turned a river into sand.
- The Chosen One: An evil variant. She was chosen by the Brimhats and they refer to her as "Savior" and want her to participate in some sort of big, long-term plan of theirs.
- Disappeared Dad: Coco's father passed away from an illness years prior to the plot. Her mother is deadly afraid of Coco eventually leaving her.
- The Hero: Coco is the main-character. She's unexperienced, but very kind-hearted and loving and just wants to save others.
- Muggle Born of Mages: Inverted and played with. Coco is born from a normal family with no ties to the witch community, but she goes on to become a witch when she learns that magic can actually be used by anyone with magic ink.
- Naïve Newcomer: She's completely new to the world of witches, and is still learning about how everything works.
- No Good Deed Goes Unpunished:
- Coco draws a magic rune to turn the rock beneath a person to sand and rescue them without harming them in Chapter 11. The effect somehow spreads enough that even the river turns to sand, and she gets accused of being a Brimhat due to it being too powerful, with them getting ready to erase her memories. Thankfully, the rest of her group steps in to stop him.
- Coco takes pity on the people of Romonneau that were turned to gold and gives them a warmth stone. They place it inside of a Magic Mirror that amplifies the effect and it ends up melting them, for which they thank her for the Mercy Kill.
- Signature Move: Qifrey mentions that her specialty is the use of straight lines in her glyphs.
Agott (Agate/ Agete/ Agethe) Arkrome
An apprentice at Qifrey's Atelier, Agott is a perfectionist who, at first, is at odds with Coco.
- Abusive Parents: It's implied someone in her family, possibly her father or guardian, refused to teach her anything because she was not good enough for them, and that's why she is studying under Qifrey.
- The Ace: Agott is by far the most talented and skilled of Qifrey's apprentices, which her sister-apprentices eagerly confirm and praise her drawing skills and knowledge of magic.
- Broken Ace: Agott suffers from self-esteem issues over being considered merely average and she takes that out on others who she doesn't think either deserves magic or have the talent to do so, the usually Coco.
- Brutal Honesty: When she meets Coco, she gives her sympathies about her mother, but immediately says that what happened to her is Coco's own fault and she's likely lost forever. She also mentions that she is more useful than Richeh in a battle due to her studies, which she says not to hurt her, but to make Richeh go somewhere safe while she tries to deal with the Brimhat.
- Fatal Flaw: Orugio calls her out on her constant need to prove herself. He points out that any task they have to help others should be taken with respect, but Agott really wants the big tasks. When she is told to help dry the clothes of people lost in a storm she almost refuses because she wants to do something bigger and thinks of herself above that.
- Foil: To Coco. Whereas Coco is a newbie in magic associated with bright colors, amazed by every magic and upbeat all the time, Agott is a brilliant magician associated with dark colors, who sees magic as very mundane and is mostly an extremely serious child. This difference actually contributes for them to start learning from each other, as Agott starts seeing things out of the box, instigated by Coco's personality, while Coco looks up to Agott and uses her as another tutor from whom she wants to learn.
- Karma Houdini: Agott forces Coco in a test she is not ready to and could have very well died in the process, but she doesn't get punished by their professor nor does it seems that anyone holds her accountable for that, given that Coco was capable of coming back just rather dirty but without injuries. Agott later points out that Coco should have gone to the professors about it, but Coco herself decided not to because she saw it as a challenge she needed to overcome.
- Spell My Name with an "S": Is it Agate? Agete? Agathe? The Kodansha English language translation has her go by "Agott."
- Dishing Out Dirt: Her specialty seem connected to the use of sand. She is shown often using sand to create fluffy beds that can be used to rest and stop falls, while also using sand to create cages to contain enemies.
- Genki Girl: An extremely upbeat, loving girl that tries to help everyone she knows and keep the mood high.
- Girlish Pigtails: Tetia wears part of her hair pulled into bunches on the side of her head. This emphasizes her youthful exuberance and bubbly personality.
- Good Feels Good: She loves being thanked for being nice to others, so as soon as Coco thanks her for help when they meet, Tetia thanks for her thanks since it feels great to be thanked for a nice action.
- The Heart: She's the upbeat and loving member of the apprentices, and is often the one to get everyone grounded and keep the mood up by being loving to her friends.
- Nice Girl: Tetia is a very sweet girl and her first impulse at all times is to help others, she is even introduced by helping Coco.
- Rose-Haired Sweetie: Tetia is revealed to have pink hair in a colored page, and is the sweetest and most energetic of Qifrey's apprentices.
- Spell My Name with an "S": Is it Tetia or Tethia? The Kodansha English language translation has her go by "Tetia."
A seemingly emotionless and childish apprentice at Qifrey's Atelier.
- Affectionate Nickname: Her older brother Ririfin called her Richéritto sometimes.
- Character Development: By the end of the Second Exam Arc, she has learned that she can't remain insular if she wants to help her friends, she won't grow by refusing to learn from others. She decides to use things she learned from Qifrey and Eunie to help them at the climax.
- Freudian Excuse: Her isolation and refusal to change her way to do things come from watching her brother being broken by training in another atelier that refused any changes to what he was teaching. She decided that she would not let anyone change what she is doing.
- Growing Up Sucks: Richeh has this opinion. She dislikes the idea of losing herself to become someone else, even if it means growing up.
- Logical Weakness: Her refusal to learn about magic that isn't interesting to her makes her much less capable of reacting to a sticky situation than her apprentice brethren.
- Spell My Name with an "S": Some translations spell her name Riché, the Kodansha English language translation has her go by "Richeh."
- The Stoic: Richeh avoids showing much emotion, though others can still notice emotions on her. She is particularly prone to showing that she's angry at people.
- Third-Person Person: Downplayed. She does not refers to herself as Richeh all the time, but she refers to her magic as "Richeh's magic", rather than "my magic".
- You Gotta Have Blue Hair: Richeh has light blue hair.
A fully-fledged witch that takes Coco under his wing after her mother is petrified. He is currently on the hunt for brimhat witches.
- Absurdly Sharp Blade: He carries a sword that's designed to cut water, capable of splitting a raging river enough to pull out a trapped cart.
- Adorkable: Qifrey often borders this territory when he shows his loved for dazing his students with magic.
- Awesome by Analysis: He's quite capable in analysis and has very good observational skills. he could figure out the disembodied brimhat's trick with a single glance.
- Badass Teacher: Qifrey is The Mentor of the main group, but he is quite possibly one of the most powerful witches shown so far. His water spells have been shown to be quite powerful and have been capable of fighting a dragon.
- Biseinen: Qifrey is clearly a bit older that other character and is at least on his mid 20s, but he's still a very slim, good looking man, but is likely older.
- Eyepatch of Power: A combination of the single darkened lens in his pince-nez Lennon Specs & the swept-aside Peek-a-Bangs keeps his right eye covered, adding to the mysterious aura around him.
- It's Personal: It's implied his hunt for brimhats is something extremely personal to him, rather than trying to cause any sort of justice. He yells at the fact he wants to recover something that was stolen from him by a brimhat.
- Lennon Specs: Wears a pair of small, round pince-nez spectacles. One of the lenses is dark, obscuring his eyes.
- Making a Splash: Qifrey's preferred way to fight against Brimhats is through the use of water magic. He mentions that he actually decided to do this because he dislikes water and wanted to become stronger by facing his fears.
- The Mentor: Qifrey is this to Coco and his other apprentices. Apparently, it's common for witches to take people under them, in order to keep the witch community alive, but they only choose those capable of keeping the secret.
- Peek-a-Bangs: Keeps his bangs swept over his right eye.
- Pragmatic Hero: Played with. Qifrey is breaking a lot of rules of the witch society in order to capture the Brimhats, however, it's lightly implied that he has a personal reason to do so and is looking for a particular Brimhat, rather than doing it for the sake of the world. He is willing to even resort to erasing the memories of Mr. Nolnoa so he wouldn't need to give a new important evidence to the Auditorium, meaning he used forbidden magic.
- Spell My Name with an "S": Is it Qifrey? Quiffrey? Kiefrey? Kiefley? The Kodansha English language translation has him go by "Qifrey."
The "watchful eye" of Qifrey's atelier, he mostly keeps to himself in his own atelier to meet his deadlines for creating magical items.
- Big Damn Heroes: He gets to the fight during the second exam and saves Qifrey against the Brimhat.
- Foil: To Qifrey. Starting by the fact that while Qifrey is a white-themed character while Orugio is dark themed. While Orugio is often missing due to work, has a secret nice side and wants no involvement with the brimhats, Qifrey is present all the time, has a secret darker side and is desperately seeking the Brimhats. While Qifrey specializes in using water magic, Orugio uses fire magic.
- Hidden Heart of Gold: He is very caring to the apprentices and gives them things that might be helpful, as well as rushing to Qifrey's aid, but every time someone points out he's acting very nicely, he tries to brush it off as something anyone would do or to his work as watchful eye.
- Playing with Fire: Orugio's specialty is fire magic, which he uses against the brimhats in battle, as well as using attributes related to it, such as warmth and light, which he uses to create magic items.
- The Red Baron: He seems to be also called "The Shining Torch" by others.
A small animal that is attracted to magic ink. Coco takes him with her after her first test. He becomes the atelier's pet.
Mr. Nolnoa (Nornoa/ Nonoa)
- Cool Old Guy: He's a very nice guy and is very welcoming to all his customers. He even teaches Qifrey's apprentices how magic ink is made.
- Making a Spectacle of Yourself: Mr. Nolnoa either wears two pairs of glasses (with triangular lenses!) at the same time, or a single pair of glasses with two sets of lenses that can be raised/ lowered, much like a jeweler's magnifying glasses. Either way his spectacles make an impression.
A young boy who is Nolnoa's grandson. He has an optical condition that keeps him from seeing colors, and because of that, he can't be a witch.
- Color Blind Confusion: Tartah has a condition where he can't see colors called argentosis. This ends up biting him when an accident scatters the bottles of paint ingredients and leaves them disorganized.
- Dream-Crushing Handicap: Tartah, a young worker in the magic supply shop, has an eye disease that makes it hard for him to see colors. Because of the emphasis on witch education in visuals, he's been unable to become a fully-fledged witch.
Head of his own Atelier and Eunie's mentor, Couccoureaux is a haughty, disdainful witch. Couccoureaux's cruelty towards Eunie is one of the major drivers of Eunie's lack of confidence.
Though he acts callous towards Eunie, Couccoureaux is shown to conduct himself in a fawning, sycophantic manner when confronted with those in authority over him, specifically Estheath of the Magical Security Council.
- Sadist Teacher: Couccoureaux seems to have no issue in openly belittling and insulting his only student. He does this as Eunie stands by, unable to defend himself. Couccoureaux even has Eunie browbeaten to the point that Eunie will apologize after being insulted, or after another witch calls Couccoureaux out on his behavior.Couccoureaux: I would trade my right hand for her, the daughter of the distinguished Arkrome house.Qifrey: Couccoureaux, pupils are not mere items... Nor are they things to be traded.Couccoureaux: That's just the thing. At least objects can be fixed...Qifrey: How can you say such things...?Eunie: Ah, um, it's fine. It's my fault for being so useless. It's all true. I'm always causing problems for Professor Couccoureaux because I'm such a poor student. Um... I mean since I'm so useless the Professor was criticized again, and I really am sorry, if only I could become a proper witch...
A shy and insecure apprentice who has failed the second test many times and is taking it yet again with Agott and Richeh.
- Baleful Polymorph: Eunie gets forcibly transformed into a Wolf Creature by a Brimhat. Worse, because it was graphed onto his skin, he might never be able to change back willingly.
- Blinding Bangs: His hairstyle covers his eyes completely, his eyes can only be seen in close ups and when he moves his hair in such a way that his eyes can be seen beneath his hair.
- Dude In Distress: The Brimhat in the second test turns him into a scaled wolf forcing a glyph into his skin. After he becomes an animal, Coco, Agott and Tetia try to rescue him and turn him back, which is exactly what the Brimhats wanted, in an attempt to force Coco to use forbidden magic.
- Foil: To Richeh. While she is a girl who is trying to find a way to do everything in her own way and refuses to listen to others, he can only listen to others and does very little for himself. While he is called an embarrassment by his teacher, Richeh is recognized as some of the most promising apprentices.
- His Own Worst Enemy: Eunice tends to think lowly of himself and that causes him to under-perform in any given situation. He even acknowledges this eventually.
- Put on a Bus: At the end of the Second Exam Arc, the main characters realize that he is in trouble if the Great Hall realizes that he has forbidden magic in him, even if it can be controlled with the amulet Coco gave him. Richeh creates a portal gate and Alaira takes him under her wing and the two set off to hide him away from the Great Hall and make her his new teacher.
- Shrinking Violet: He can't stand up to anything, especially not when others are looking at him. He eventually realizes that he can use the Mirror Mantle to hide himself in the shadows, and becomes more confident when he decides he can do things without others seeing him actually do anything.
- Spell My Name with an "S": Euden or Eunie?
- Voluntary Shapeshifting: Downplayed. Eunie still has a glyph on the back of his neck that turns him into a scaled wolf, but Coco manages to steal an amulet that allows him to be human as long as he is using the amulet that he puts on and takes off.
- Wardrobe Flaw of Characterization: His hair is so poorly done it covers his eyes, but it hammers down his Shrinking Violet characterization and how afraid he is to talk to others.
- Ambiguously Brown: She has darker skin than other character, but her origins are never remarked on.
- Elemental Hair: Her hair is shaped somewhat like wings and her main magic is to use wind spells.
- Blow You Away: She seems to have a particular skill with wind-based spells, using wind barriers as her primary spell.
- Color Motif: Her body is covered in yellow tones. She wears a cape with yellow colors, wears gold accessories and has yellow eyes.
- Multicolored Hair: Her hair is partly cream-colored and partly red.
- Pet the Dog: Unlike his teacher, she is very nice to Eunie. She allows him time to think of a strategy, doesn't berate him for being shy or awkward and at the end of the exam even compliments how he already has the makings of a good witch as he is capable of making up for his weaknesses with his strengths. She ends the arc taking him under her wing and becoming his new teacher while hiding him away from the Great Hall.
The sole witch doctor left. She is working as a doctor in the Great Hall.
The Council of Magic Security
A deputy officer of the Council. He's a cold and aloof man that thoroughly follows rules and commands a group of other officers.
- Foil: To Qifrey. While Qifrey is often referred by members of the Auditorium as a "problem child", Estheath is refereed by them as a "honors student", while Qifrey isolates himself from society, Estheath lives at the center of it, in the Auditorium.
- Jerkass Has a Point: Estheath was going to erase Coco's memory. While the way he behaved was definitely wrong, he is correct on the fact that the witch society runs on a very short leash and on the off chance that Qifrey really was not involved in her actions, then the Brimhats, the biggest threat to witch society, is, which, they in fact are.
A member of the Council who works directly under Estheath.
- Number Two: He seems to be Estheath's direct underling and is often accompanying him around.
Echo and Etoran
A pair of rowdy twins that are working under Estheath in his hunt for Brimhats.
A serious member of the Council of Magic Security.
A level-headed and serious member of the Council of Magic Security.
The Three Sages
One of the best witches in the world, responsible for overseeing the education of new witches and called The Sage of Instruction.
- Bunny-Ears Lawyer: He's quite the odd fellow, having a tendency for being eccentric and exaggerated with others, he is also mentioned to be terrible with paperwork. Even the test he passes to the main characters is odd: Surprise him. He is, regardless, a very respected and powerful witch that is among the leaders of the witch community.
- Handicapped Badass: He uses a sort of magical wheelchair, which operates with animated goat legs instead of wheels.
One of the best witches in the world, responsible for negotiating foreign relations.
- Cool Hat: His witch's hat has a pattern resembling a crown incorporated into the design.
- Ermine Cape Effect: He wears a robe with a large, fluffy collar and a witch's cap with the design of a crown on it, reinforcing his political authority by having him dress in regalia reminiscent of royalty.
- Sinister Silhouettes: One of the most powerful witches in the world, he has only been seen in silhouette thus far.
One of the best witches in the world, who adjudicates transgressions of magic law. She wears the winged cap of the Magical Security Council.
- Eye-Obscuring Hat: Invoked by the Brimhats, a group of criminal witches that are known to use hats to hide their faces, specially their eyes.
A strange Brimhat with an eye covering his face. He was the one to give Coco her magic book and seems interested in her.
- Affably Evil: He's very cordial to Coco and can be downright caring and friendly to her, while trying to get her to embrace forbidden magic.
- Blood Magic: He uses his own blood to write glyphs, which makes it much more powerful than the normal magic ink. He forces Coco to use it.
- Evil Counterpart: To Qifrey. While Qifrey wants to teach Coco how to use magic to help others, Iguin yearns for the position of Evil Mentor of her and wants her to become the savior just for the Brimhats.
- Evil Mentor: While not yet, he yearns for this position, even promising to Coco that he'd teach her everything that Qifrey wouldn't once she was ready and that the Dragon he forced them to face was a test for her. During the Second Test Arc, he actively tries to force a situation in which Coco needs his help so he can teach her forbidden magic. It's implied his endgoal is to turn Coco into a Brimhat too.
- The Heavy: He is the main cause of all the problems so far in the series, but it's not clear whether he's the head of brimhats or even a particularly important one, he is just the one in charge of attempting to bring Coco to the dark side.
- Stealth Mentor: The Brimhats seems to be this for Coco, placing challenges in front of her and providing her with tools she normally wouldn't have.
A Brimhat witch that has no apparent physical, representing himself as a floating hat and cape.
- Admiring the Abomination: He's fascinated by the mutated Eunie and even stops his attack briefly to study him.
- Animated Armor: He appears to be this, having sacrificed his flesh to inhabit a witch's hat and robe. This turns out to be a deception, making it something similar to a puppet while he hid his real body.
- Arc Villain: He's a major antagonist during the Second Test Arc, being the main enemy as the one who invaded the test and trying to harm Coco's friends to force her into using forbidden magic.
- Baleful Polymorph: He left his true body to be a hybrid with a beast. The beast apparently was his pet cat when he was younger.
- Furry Reminder: When Iguin grabs him by the collar, he brings his paws to his front as if he was a cat.
- Mad Scientist: Downplayed, but he truly is devoted to research in order to find again forbidden magic that was long last. He at one point stops to observe the recently transformed Eunie to study how the magic he used worked on the boy.