Character sheets contain major spoilers. Proceed with caution.
Georgiana "Gigi" Darcy
- Played by: Allison Paige
Gigi Darcy is a younger sister of Pemberley Digital CEO William Darcy. Gigi has come to Sanditon under the direction of her brother and boss to coordinate the Domino beta test.
- Character Blog: She tweets as @ggdarcy
- Genki Girl: She's very lively and energetic. In the first episode, he gets excited over craft night with free sprinkles for ice-cream. Gigi's reaction? "YAY! Sprinkles!"
- In-Series Nickname: Gigi is short for Georgiana.
- Only Known by Their Nickname: She's referred to as Gigi exclusively.
- Shipper on Deck: She ships Ed and Clara and actually calls herself an expert in meddling.
- Played by: Lenne Klingaman
Clara Breton is a young single woman and owner of the Sanditon Scoops ice-cream shop. She's very popular in Sanditon and organises regular craft nights.
- Adaptation Name Change: Minor one. Clara Brereton was shortened to Clara Breton.
- Character Blog: She tweets. She has one account for herself and another for her shop.
- The Cutie: She's a sweet young woman and absolutely lovely. She makes ice-cream and loves feeding people with sweet things.
- Feminine Women Can Cook: She makes delicious ice-cream. Her recipes are always very sweet.
- Sweet Tooth: Fond of making sweet dishes.
- Played by: Kyle Walters
Ed Denham works as an assistant in the mayor's office, though he's not very enthusiastic about his job. He's a major geek who loves vintage sci-fi.
- Adorkable: Geeky and fairly cute, though in some episodes he appears to be a bit of a creep.
- Character Blog: He has a Twitter account @TheEdwardDenham.
- Geek: He's a lot into sci-fi.
- Hollywood Nerd: He's geeky, but cuuute. He has a sweet smile. Some of his outfits were smart and elegant, but some of his shirts were really lame and very nerdy.
- Sharp-Dressed Man: Sometimes if he wore a vest or shirt with a tie. Sometimes his outfits looked a bit sloppy.
- Played by: Joel Bryant
Tom Parker is the mayor of Sanditon. He has big plans for the towns revitalization and is eager to turn old beach resort Sanditon town into a new popular health spot and sports centre. He's married and has three crazy siblings.
- Character Blog: He has a Twitter account.
- Composite Character: He combines Tom Parker's enthusiasm and Lady Denham's pushiness.
- Hopeless with Tech: He says he has his assistant Ed for tech stuff. Exemplified with his twitter feed.
- Jerkass: As of episode 7, Tom Parker. After being called out on the non-existence of the town he's promoting, he responds by giving Gigi empty politician talk and sending Edward to try to force Clara to become a juice bar. He also refused to accept Ed's resignation.
- Jerk with a Heart of Gold: He's actually not all bad and has the best interest of the community in mind, but he needs to learn a lesson.
- Motor Mouth: Tom Parker speaks super quickly, especially.
- Relationship Sabotage: He sabotages Ed and Clara's budding relationship when they are not officially a couple yet.
- Sharp-Dressed Man: He's a successful politician and always wears a nice suit. Only once he wore a cycling outfit to promote Sanditon the perfect health spot.
- Shipper on Deck: He would like to see Ed dating Griff.
Letitia "Griff" Griffiths
- Played by: Vanessa Chester
Griff is a new-comer to Sanditon. She's opening a spinning gym, Spin Cycle, in Sanditon. Her whole family is in fitness.
- In-Series Nickname: She wants to be called Griff.
- Sassy Black Woman: She's sassy especially to her brother. Otherwise she's actually very professional and proper.
- Sibling Rivalry: She and her brother argue over business.
- Played by: Vaughn Wilkinson
Beau is Letitia's brother and her direct competitor. He wants to open his spinning gym Sit & Spin.
- Big Brother Instinct: He likes his sister, but his messing with Ed over Griff gets subverted. He doesn't meddle.
- Sibling Rivalry: Over biking and business with his sister.
- Sibling Yin-Yang: He's way sloppier than his responsible and professional sister.