Beware of major spoilers. Proceed at your own risk.
The main character of the story, and was presumably a close friend to the late Laura Barns who committed suicide a year ago.
- Actor Allusion: One of the pages on Blaire's search history is of Teen Wolf, which Blaire's actress (Shelley Hennig) has a role on.
- Ain't Too Proud to Beg: Desperately tries to appeal to her and Laura's friendship in the past to try and save herself. It doesn't work.
- Asshole Victim: Blaire took part in the cyberbullying that drove Laura to suicide and she filmed the video that started it all.
- Bitch in Sheep's Clothing: Blaire filmed the video of Laura, which led to her suicide, sat back and allowed her friends to be tormented and eventually killed by Laura instead of confessing, threw both her boyfriend and his best friend (whom she slept with twice behind her boyfriend's back) under the bus, and crashed Jess's mother's car while drunk. Even Jess is genuinely shocked that Blaire would screw her boyfriend's best friend.
- Break the Haughty: Watching all your friends get murdered can do that to a girl. Although considering the fact that she gladly handed her so-called friends over for the slaughter, it's more likely that she knew that the amount of distractions she sent Laura's way were only going to last so long before her time ran out.
- Consummate Liar: As befits The Sociopath, most everything Blaire says is either a lie, a half-truth, or an attempt to manipulate somebody else. Even when all her friends are dead and faced with an otherworldly entity, she still seems to think she can play on Lauras emotional sympathies to save herself. Unsurprisingly, it didn't work.
- Dirty Coward: When it boils down to it, she would gladly sell out her own friends and send them to their deaths to give herself a few extra minutes of life. And when it's just her and Laura, she's a snivelling pathetic mess begging for mercy.
- Establishing Character Moment: The film begins with Blaire watching the suicide video of Laura Barns, which doubles as Foreshadowing, and not long afterwards while flirting with Mitch, she gets turned on when he playfully threatens her with a knife over Skype. This makes it clear Blaire isn't the typical female protagonist in a horror movie, and is far from innocent to quality as a Final Girl.
- Face of an Angel, Mind of a Demon: Blaire looks like an innocent, attractive young girl. Beneath, she's a selfish, cowardly person who is heavily implied to be an outright sociopath.
- The Fake Cutie: Blaire puts on this persona to hide her true nature.
- Fatal Flaw: Whether shes The Sociopath or not, her unwillingness to come clean with her sins ends up killing her and her friends. She only ever apologizes for the things she did until after Laura reveals them, and even then she tries to downplay them by making excuses.
- Final Girl: Subverted. Seems to be this at first, before The Reveal that she isn't innocent, isn't a virgin, and is responsible for vengeful ghost Laura in the first place. She only dies last either because Laura wanted her to suffer first, or because she was hoping Blaire would confesses, which she never does.
- Foreshadowing: During the point where Laura floods the screen with the video of her passed out, you can see the shadow of the filmer. A feminine shadow for Blaire, who is easily identifiable from Mitch even with just that.
- Girl Next Door: Subverted: Blaire has the look, but fakes the personality.
- Gosh Darn It to Heck!: Downplayed. She still curses at times but shes overall the least swear happy of her friends, never once dropping an F-Bomb.
- Hate Sink: Blaire is ultimately a selfish, cowardly and treacherous monster who turned on Laura and partially caused her suicide, gives up her friends to save herself and generally has almost no positive or redeeming traits.
- Killed Offscreen: Quite literally, as her laptop is closed within the final moments of the movie, before Laura lunges at the viewers.
- Irony: Shes the only one of her friends who actually says Im sorry for her own misdeeds. Noticeably, after Laura ousts her misdeeds out to them. More so, Blaire stubbornly refuses to admit what she did to Laura even after everyone is dead until when Laura outright shows her face on the video.
- Jerkass: She hides it by putting up a cute facade, but as the film shows shes spitefully petty, extraordinarily craven to the point of selling out her friends just so she can keep sucking air a little longer, cheats on her boyfriend twice behind his back and drove Laura, which to make it worse was an old friend of hers, to suicide For the Evulz.
- Karmic Death: Because she gleefully humiliated and drove Laura to suicide without a flicker of remorse and nothing but twisted satisfaction for the deed, its extremely satisfying that she dies at the hands of her bullying victim an undignified, humiliated, broken mess all alone and with only herself to blame for her plight.
- Kick the Dog:
- Refused to admit responsibility for bullying Laura even when doing so would've saved her and her friends lives.
- Cheated on Mitch by sleeping with his best friend Adam behind his back. Twice. She later throws both of them under the bus in an attempt to save herself which resulted in their deaths.
- Betrayed her best friend in the worst way possible by being the one who filmed the video that led to said best friend killing herself. Her sinister Slasher Smile during said video makes it worse.
- Redemption Rejection: All she had to do to save herself (and her friends) was confess to what she did and take responsibility for her actions. She never does. Near the end, even after reading that the only way to survive is to confess her sins, and after all of her friends and her boyfriend die, Blaire still adamantly refuses to acknowledge her involvement as the cameraperson until Laura posts the unedited video on her Facebook, revealing it to the world and marking the end of Blaire's last chance for redemption. Death follows immediately after.
- Shout-Out Theme Naming: The protagonist's name is Blaire.
- Slasher Smile: Displays a sinister one both in her photos with Laura and in the video that led to her death.
- The Sociopath: Shows signs of being this throughout the film, especially since literally all she'd have to do to save her friends and even save herself is confess to what she did and take responsibility for her actions. Instead, she avoids doing so like the plague, gets her friends killed, and desperately tries to weasel her way out of the consequences of what she's done and refuses to admit to doing.
- Too Dumb to Live: Blaire keeps making idiotic decision after idiotic decision as the movie goes by, which is especially apparent when she tries to ask for help on, of all things, Chatroulette.
- Villainous Breakdown: By the time her head is up for the chop, she's a bawling, pathetic mess, futilely holding on to the delusional thought that Laura will spare her for some reason.
- Villain Protagonist: She betrayed her friend by gleefully humiliating her and driving her to suicide through rampant cyber-bullying, starting the whole mess in the first place. And then she allows Laura to kill her friends off rather than confess her sins, showing that she's a horrible person deep down.
- Walking Spoiler: It's pretty clear that she is not exactly who she says she is.
- Weight Woe: According to Jess, Blaire starves herself and has an eating disorder.
- What You Are in the Dark: Played with, then subverted: Blaire is possibly given a chance to save her friends and herself by confessing, but she reveals herself to be a Manipulative Bastard all the way until the end.
Blaire's boyfriend and best friend to Adam.
- All Guys Want Cheerleaders: Blaire has a cheerleader trophy in the background of her room, and while flirting with her on Skype, he does a cheerleader like celebration with Blaire after she promises to have sex with him after prom.
- Asshole Victim: Mitch took part in the cyberbullying campaign against Laura and may or may not have posted the video of Laura after Blaire filmed it.
- Death Seeker: Despite her and Adam's obvious terror, Mitch demanded that Blaire show him the printout she received or else he'd walk out, still enraged by the reveal of the two cheating behind his back. He's fully aware that Laura would kill him if he left, but he was too angry to care.
- Despair Event Horizon: Once he and Blaire are the only ones' left, Mitch is noticeably less verbal and speaks with a quiet, tired tone of voice.
- Et Tu, Brute?: To his girlfriend and his best friend, who had sex twice behind his back. He did not take this well, to the point where he was willing to endanger his own life and theirs out of anger. (Though he immediately regrets it.)
- Everyone Has Standards: He was horrified and repulsed by Adam's willingness to trade Jess' life for theirs.
- Eye Scream: How he dies as Blaire sells him out to Laura in the final game, forced to headbutt himself into a knife.
- Idiot Ball: He was understandably upset about being cheated on, and had little reason to trust Blaire or Adam at that point. However, there was no reason possible for him to think that they would send two secret messages to each other that neither wanted to show to anyone in the first place, and not the murderous internet ghost that was presently haunting them. Let alone print them out for everyone on the Skype call to see instead of just messaging each other online like he and Blaire were doing earlier. He should have been able to tell that something bad would happen considering they were both obviously terrified by what they saw on the papers.
- Jerk with a Heart of Gold: He's arguably the least reprehensible of the cast, especially if you believe that it was Blaire that had posted the video of Laura online, not Mitch.
- Knife Nut: Played with. He puts on this trope to seduce his girlfriend Blair, and drops it immediately just as their friends interrupts their cybersex. His knife is eventually used against him as Laura's ghost forces him to stab himself in the eye, killing him.
- My God, What Have I Done?: His anger towards Blaire and Adam ends up causing the latters death. If his body language and silence is any indication, he clearly regrets it.
- Nice Guys Finish Last: He's shown to really care about Blaire and is willing to wait until she is ready to give him her virginity. Too bad his not so nice best friend Adam already had sex with her behind his back. Twice.
- The Stool Pigeon: During the "Never-have-I-ever" segment, it's revealed that he sold Adam out to the police for selling weed/marijuana. Whether it was out of some moral obligation or jealousy of his wealth is unknown.
- Troubled Fetal Position: He succumbs to this after Laura kills Adam. Especially poignant because he was mainly responsible for it and couldn't properly read the situation until it was too late.
- You Monster!: Continuously calls Adam a piece of shit the more the game goes on.
Blaire's main female friend after her childhood friendship with Laura Barns went sour for unknown reasons.
- All Love Is Unrequited: Is hinted to be in love with Adam, and was especially devastated by his death. You can also see her cringing and crying when Blaire is describing her second encounter with Adam, as she clearly is bothered by the notion of her crush having sex with a different girl. And that's after he confessed that he tried to trade her life for theirs.
- Asshole Victim: Jess bullied Laura along with everyone else, even going as far to deface her grave.
- Break the Cutie: Not only does she witness the death of several people, but it's also revealed that her crush willingly tried to sell her out just to save his own skin (and that's before she learned that he had two sexual encounters with her best friend).
- Cruel and Unusual Death: Her death is right up there with Ken's in nastiness, consisting of getting a burning hair straightener shoved down her throat.
- Flat "What": Her first reaction to learning that someone tried to sacrifice her to Laura is a quiet, heartbroken "what?".
- Kick the Dog: Defacing the grave of a girl you bullied into suicide lands you here. It's not too surprising that Laura gives her one of the most gruesome deaths.
- Neutral Female: Laura outing Adams attempt to bargain her life for everyone elses, on top of other revelations in the Never Have I Ever game, breaks her to the point where she can only cry idly as her friends verbally tear at each other.
- Really Gets Around: According to Adam, Val and Laura. She iterates that she only dated/slept with two members of the football team.
Mitch's rich best friend and known bad boy around high school.
- Asshole Victim: Adam bullied Laura along with everyone else. It also doesn't help that he's an overall Jerkass to his friends and slept with Blaire twice behind Mitch's back. And not only that he also roofied a girl and forced her to get an abortion. At least, according to Mitch's accusations during Never Have I Ever.
- The Alcoholic: According to Blaire, he's frequently drunk. She theorizes that hes this in the movies events as well.
- Boom, Headshot!: How he dies.
- But Liquor Is Quicker: Roofies a girl at a party, as revealed by the "Never Have I Ever" game.
- Date Rape: As mentioned, he roofied girl named Ashley Dane at a party and had sex with her.
- Deadpan Snarker: Even in comparison to the rest of the cast. He's still snarking even after Billie starts killing people. Though in this case it's less Casual Danger Dialogue and more him trying to cover up a lot of fear, stress and anger.
- Et Tu, Brute?: During the game of Never have I Ever, Laura eventually starts revealing a string a slights against him by the rest of the group (Mitch selling him out to the cops, Jess stealing $800 from him). Eventually he gets so frustrated at them and Blaires hypocritical Nice Girl persona that he uses the game to reveal that Blaire lost his virginity to him just to spite her and Mitch.
- Hair-Trigger Temper: Especially when he's drunk.
- Hidden Depths: While still morally questionable, he shows times where he's trying to protect Mitch and/or Blaire:
- First off, during the "Never-have-I-ever" game, it's revealed that he bargained with Laura to take Jess in exchange for letting him, Mitch and Blaire go. It crushes Jess, and his friends are clearly appalled, but he asserts that he was just trying to save them.
- Second, after revealing that Blaire gave her virginity to him instead of Mitch, he receives a printout from Laura, saying that he's not allowed to show it in a tired voice. When Blaire receives a similar print, Mitch demands that she show it, or he'll leave (which would mean his death). Despite Adam's protesting, she shows it a paper that says "If you reveal this note, Adam will die." After he dies and his body falls over he's revealed to have had the message, "If you reveal this note, Blaire will die."
- I Did What I Had to Do: His defense when confronted with his false agreement with Laura to bargain Jess' life for theirs.
- I'll Kill You!: His response to Laura when she wanted to start a bonus round. She sets up his death in response.
- Jerkass: Possibly the biggest one in the group, especially when he deliberately leads the 'Never-have-I-ever' game at one point out of spite.
- Jerkass Has a Point: While he was trying to avoid admitting that he tried to sacrifice Jess at the time, he was right when pointing out that Blaire is not someone you should trust to tell the truth.
- Kick the Dog: Mocks Jess reputation for Really Gets Around. Right after she learned about him agreeing to sell her out to Laura.
- Oh, Crap!: He gets a lot of these. When Ken dies, when Laura intimidates him into staying on the call, when he sees the letter Laura printed out for him stating that Blaire would die if he revealed it, when Mitch tried to leave the chat in a fit of rage, and when he was starting to aim his own gun towards his face...
- Rewarded as a Traitor Deserves: Laura offered to spare him, Mitch, and Blaire in exchange for only killing Jess. She lied, ousts him out for it to sow more distrust in the group and killed him before everyone else.
- Sincerity Mode: He seemed to have been offended specifically by Mitchs accusation that he wanted to take Blaire for himself, in contrast to his composure from when he exposed his cheating with her.
- Noticeably, you can tell whenever Blaire is telling the truth based on his reaction to whatever she says.
Friend to Adam and Mitch, mainly because he can get them drugs through a connection with a dealer.
- Asshole Victim: Ken not only participates in the cyberbullying against Laura, but also verbally says that Laura got what she deserved.
- Cruel and Unusual Death: His hand is forcibly shoved into a running blender, and during his attempt to break the glass he's forced to press his throat against the blades.
- The Cracker: He's the most computer savvy of the group, and they look to him to take care of what they "thought" was a glitch or a hacker. It doesn't help them.
- Fat Bastard: He's both overweight and a total dick.
- I'm Standing Right Here: He talked smack about Laura even in light of her committing suicide, stating that she deserved to be cyber-bullied. Of course he was unaware that Laura became a murderous ghost with a chip in her shoulder and had been watching them all since the beginning of the movie. Suddenly it makes sense that his death was one of the most painful and gruesome.
- Jerkass: Prides himself on being this.
- Make an Example of Them: Val's death was at least subtle enough to draw the group's attention. Ken's was apparant, brutal and unnatural enough to make it clear that something is after them and wont tolerate resistance.
- Pay Evil unto Evil: According to him at least, this was his reason for his lack of sympathy towards Laura. Stating that she was bad enough of a bully in life that she got a taste of her own medicine.
- Smug Snake: Has this personality.
- Speak Ill of the Dead: He openly states that he has no sympathy for Laura, in spite of her suicide. And this was right after they learn about Val telling Laura to kill herself.
- Tempting Fate: Despite having bullied Laura himself, he says aloud that bullies deserve everything they get. Laura wholeheartedly agrees with this sentiment.
Valerie "Val" Rommel
An Alpha Bitch and possible enemy of Laura Barns at their high school. She isn't well liked but tolerated by the others.
- Alpha Bitch: Has this personality. It's hinted that she was competing with Laura Barns for Queen Bee status.
- Asshole Victim: You probably get the idea by now. Not only did Val also participate in the cyberbullying against Laura, but she also rejected an apology from Laura and explicitly told her to kill herself. Ironically, her death is the least horrific, since Laura has more of a grudge against the friends who betrayed her than she does on someone who was always her enemy.
- The Friend Nobody Likes: Despite the other members hanging out with Val (she is at least under the impression she is liked), they all can't stand her. However, when Val appeared to have died on-camera and her video connection gets cut off, no one hesitates to try and call her to check if she's okay and are frantic when they're unable to call her.
- Jerkass: In part because we don't see else much of her, she has less redeemable traits than the rest of the cast. And even they don't like her for her abrasive attitude overall.
- Karmic Death: When Laura tried to apologize to stop the cyberbullying, Val told her to kill herself in response. She later kills Val in a way that looks the most like a suicide out of the teens' deaths and tops it off by sending this message to them.Billie227: VAL ROMMEL KILL URSELF.
- Kick the Dog: She told Laura to kill her self in response to her trying to apologize. Wow.
- Ill Girl: Blaire states that Val used to have seizures in the past.
- The Stoner: Is revealed to be this thanks to Ghost!Laura.
- We Hardly Knew Ye: Val enters the Skype chat late in the movie and only stays about ten minutes before Laura sends a threatening message to her. She returns moments later-but has already been killed by Laura.
- White Shirt of Death: She is wearing white throughout the movie, which becomes meaningful when Laura has her drink bleach.
Laura Barns / Billie227
A high school student who had committed suicide after a humiliating video of her degrading party incident ends up viral online. A year later, she presumably returns to enact vengeance on those directly responsible for her death.
- Alcohol-Induced Idiocy: The reason Blaire was able to record the video in the first place.
- Alpha Bitch: Hinted to be the reason so many people were cyber-bulling her after the embarrassing video.
- Ambiguous Disorder: The news article about Laura mentions that she was a special education student, suggesting that she may have been handicapped in some way. It's also possible that the bullying had gotten so vicious that it wasn't considered safe to keep her in a normal classroom.
- Batman Gambit: Personally harasses Blaire in a way that makes her suspect Val might be behind it. Blaire invites Val to skype, which is what Laura wanted, because she hated Val most of all in life and wanted to kill her first. With that said, she currently hates her so-called "friends" even more.
- The entirety of the Never Have I Ever game, where she starts off asking the questions but ultimately manipulates the group to the point where they turn on one another and Adam and Mitch start willingly asking questions to spite each other. This culminates in her sending a printed message to both Adam and Blaire that they cannot read aloud or show anyone or else one of them dies, and she fully expects one of them to crack and get the other killed, which turns out to be Blaire to Adam.
- Big Bad: Laura is the main threat even though Blaire is the Villain Protagonist.
- Break Them by Talking: Laura's MO is to tear down her victims psychologically through the chat log of their shared call. It is only after their psyches have been sufficiently weakened that she moves in for the kill and she often simply leads the conversation so the teens break themselves first by exposing each other's lies.
- The Cracker: Vengeful ghost Laura has elite hacking skills with all electronic devices far beyond just laptop computers.
- Creepy Uncle: Implicated, Blaire fumbles in sending a message to Mitch telling him that Laura was abused, perhaps sexually, by her uncle. However, she couldn't bring herself to outright say it and just settles for saying that she had family problems in life.
- Disproportionate Retribution: Both on the receiving and giving ends. She was an Alpha Bitch who was bullied into suicide, and she subsequently tortured and murdered everyone who bullied her in horrific ways.
- Driven to Suicide: The premise of the film.
- Et Tu, Brute?: Her friend Blaire was the one responsible for creating the video that would soon end up posted online.
- Evil Former Friend: To Blaire. Though later revelations make Blaire this to her.
- Evil Has a Bad Sense of Humor: Once or twice, when the group's in a particularly bad emotional place (for instance, when Blaire's infidelity was exposed) Laura feels it necessary to chime in with a comically apropos tune from Blaire's spotify.
- Freudian Excuse: Blaire doesn't reveal it in full, but from what she was attempting to type, Laura may have been molested by her Creepy Uncle as a child.
- Informed Attribute: According to Ken, Laura was a bully herself, but the only evidence we see of that is a brief clip of her picking a fight with Val at the party (which she tried to apologize for). In fact, the news article about her suicide quotes her as saying she was sick of being bullied years earlier for an eating disorder, which led to a suicide attempt. Ken doesn't have the moral high ground either, since he and his friends viciously cyberbullied her in return.
- I Lied: She made a deal with Adam in secret to spare their lives in exchange for Jess. Instead she makes a point to rat him out for it as part of her game, and kills him before Jess.
- Invincible Villain: The protagonists have no defense against her, and cant even hurt her directly because shes a ghost. Shell intercept any attempt to call the police or outside help, makes it clear that she can and will kill anyone who tries to leave or resist her, has seeming control over all technology, is watching their every move, and she can possess them at will. She effectively has them at her mercy and they only last so long by playing along with her whims. And theyre all dead by the end of the movie.
- I Shall Taunt You: Repeatedly so. She still acts like an internet troll even after revealing how dangerous she really was, to the point where she starts playing soothing music while the teens are arguing with each other.
- Jerkass: She was a bully in life, and a deadly Troll in death.
- Karmic Death: She inflicts these. Her "friends" drove her to suicide by uploading the video and bullying her online. Now as a ghost, she has the power to use the internet to torment them and possess them into killing themselves.
- Kick the Son of a Bitch: Aside from the brutal murders, the psychological torture she brings upon the group would be considered to be cruel by anyone else. Said torture however based on the fact that they each have backstabbed each other and kept it under wraps. And considering what they did to Laura specifically its hard to say that they didnt bring it upon themselves.
- Pay Evil unto Evil: Undoubtably the mindset behind her methods of dealing with Blaire and her co-conspirators.
- Pet the Dog:
- Playful Hacker: Despite being The Cracker variant, some of the things she does are simple pranks.
- Potty Failure: The "Leaky Laura" moniker she earned was from the Youtube video of her black-out drunk and having soiled herself.
- Reality Warper: Her spirit can hijack people's accounts to post private information, control their software, impersonate a cop when Adam tries to call for help, make memes of her friends gruesome deaths, and force people to kill themselves.
- Roaring Rampage of Revenge: Her actions throughout the movie are to get revenge on her former friends for ruining her life.
- Silent Snarker: Shes incredibly playful and sassy (in a murderous way). And its not limited to text messages. She plays How you Lie Lie Lie by Connie Conway on Blaires computer when its revealed that Blaire cheated with Adam.
- Troll: Harasses the Skype users with basic internet hacks before killing Val and showing that the situation is a lot more serious. Lampshaded by the Skype users calling Laura an internet troll beforehand.
- Tranquil Fury: She is undoubtably enraged over her former friends driving her to her death. That said her messages, despite being filled with taunts and death threats, are very articulate and mockingly playful at times.
- Noticeably, whenever she issues a question for Never Have I Ever, she always types the question in caps lock. The one time she doesn't is right before she kills Jess; when Laura accuses her of defiling her grave.
- The Voiceless: She primarily communicates by sending messages on Skype as Billie227. As revealed when Adam calls the cops, she can speak, either on her own or by possessing the caller.
- Woman Scorned: Implied. She kissed Mitch while he was drunk and he threw her off in response. On top of that, he may have helped record and post the video.
- Wham Line: "I wish I could forgive you, Blaire."
- Woobie, Destroyer of Worlds: Laura may be a murderous spirit and former bully, but she was viciously cyberbullied (even by her former best friend) to the point where she took her own life. And based on a brief comment Blaire wrote to Mitch, she may have been sexually abused by her uncle.