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"Literally!"
Voiced by: (English) Catherine Taber
Voiced by: (Latin America) Fernanda Robles
Voiced by: (Italian) Jolanda Granato
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The oldest of the Loud sisters at 17 years old, Lori takes pride in that fact by being colossally bossy and condescending toward Lincoln and her sisters. She spends most of her time texting her boyfriend Bobby on her smartphone and is overly confident about her maturity. She's every definition of a teenage girl stereotype and tends to act like a Big Sister Bully, but she has her heart in the right place at the end of the day.


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     A-M 
  • Affectionate Nickname: "Babe" from her boyfriend, Bobby.
  • All Women Love Shoes: She is shown to have a bunch of shoes hidden under her bed, which she didn't realize due to kicking them off at random times.
  • Aloof Big Sister: Lori's status as the eldest alone gives her a feeling of distance and defeatism towards the rest of her siblings, in addition to being a typical adolescent Alpha Bitch outside of home. Although, this doesn't stop her from regressing to good terms with them at the end of the day, and she fails to realize that being cynical does not make her completely mature.
  • Attention Whore: Seems to be her main motive for staying in her relationship with Bobby, who is frequently on the receiving end of Lori's demands for attention.
  • Aw, Look! They Really Do Love Each Other: She is notorious for being bossy to her siblings, but never fails to repay them for their kindness.
    • In "The Waiting Game" she thanks Lincoln profusely for getting her a job at the local pizza arcade, allowing him and Clyde to enjoy her share of free food and tokens as a thank you to him; she comes by to thank him again when he works her shift so she doesn't miss her high school dance.
    • In "Out On a Limo", she insists Lincoln be allowed to enjoy his free limo ride before they all join him for a turn later.
    • In "A Fair to Remember", she tells Lincoln he really is a "cool bro" when he helps her and Bobby to get back together.
    • In "Cheater by the Dozen", she's furious her meddling sibs mistaking Bobby's preparations for their big anniversary date for cheating. But she recognized that they were trying to protect her and looking out for her and told them she appreciated them for it.
    • She is frequently seen hanging around with Leni and taking selfies with her, in spite of her shared annoyance over Leni's lack of common sense and tendency to raid her wardrobe.
  • Babysitter from Hell: Complete with dressing and acting like a dictator in "No Guts, No Glori". Justified since she's trying to prevent the house from becoming even more chaotic while the parents are gone.
  • Berserk Button:
    • Don't ever enter her room or mess with her phone if you value your safety.
    • And above all, don't EVER endanger her relationship with Bobby. It could be the last thing you ever do (a hyperbole of course, but still).
  • Beauty Is Never Tarnished:
    • Averted. She's among the prettiest of the Louds, but that doesn't stop her from being depicted as a chronic farter.
    • She also suffers from Your Make Up Is Running every time she cries, making her look like a demented and enraged raccoon.
  • Big Sister Bully: Her status as the oldest gives her a feeling of dominance and superiority.
  • Bittersweet 17: Lori, the firstborn and oldest child of Mr. and Mrs. Loud at 17-years-old, and several of the episodes focusing on her involve this trope:
    • Despite reminding her siblings she's eldest, she has a Sickeningly Sweethearts nickname for her boyfriend all the other kids know and use sarcastically: "Boo Boo Bear".
    • She only allows Leni, Luna and Luan to come to her sophisticated party. She tries to make it an elegant affair, eschewing what she thinks of as childish. The party flops and everyone leaves until Leni posts a photo of fun with the younger sibs. Lori's teen friends weren't ready for a sophisticated adult soiree.
    • "Driving Miss Hazy": Lori has been lording being eldest and the only licensed driver over the other kids so they band together to help ditzy Leni get her license. Lori becomes insecure that the kids won't need her anymore and sabotages Leni.
    • Lori decides she needs her own space to get away from the chaos of 10 siblings. She realizes it's lonely and scary on her own and contrives to get back in the house without admitting her decision was hasty.
    • "The Loudest Mission: Relative Chaos:" When she finds out that Bobby is not returning to Royal Woods, she has a Freak Out! and drives Lincoln to demand answers. After several abortive attempts to trick or convince Bobby to come back, she gives up and breaks down into Inelegant Blubbering. Bobby explains his plan, and Lori comes around, maturely realizing they'll only be apart for a year until university...and that his plan will let them be together long term.
    • In "Change of Heart", Lori is caught between hating Clyde's obsessive crush, and wanting the attention because it boosts her self esteem.
  • Braces of Orthodontic Overkill: In "Come Sale Away" it is revealed she used to have braces that were more exaggerated and even more awkward than Luan's.
  • Bratty Teenage Daughter: Tends to act bratty at times.
  • Break the Haughty: Lori is a stereotypical high school Alpha Bitch and bullying Green-Eyed Monster whom the writers try their best to emotionally destroy and unleash the insecurities of. The most prominent example perhaps comes from "Save the Date", in which Bobby breaks up with Lori on account of her brother Lincoln having made Ronnie Anne—who's also Bobby's sister—cry, leading Lori into a state of depression.
  • Brutal Honesty: Due to the amount of stress she endures daily, Lori is below sugar-coating her true feelings.
  • Butt-Monkey: She (of all people) is starting to lean more in this direction in the later seasons. Both "Selfie Improvement" and "City Slickers" have whole montages of her suffering various painful or humiliating misfortunes.
  • Can't Stand Them, Can't Live Without Them: As epitomized in "Garage Banned", Lori considers her siblings to be a real pain in the neck, but in her words, her life would "literally" be nothing without them.
  • Characterization Marches On: In the first season, she was just your average Bratty Teenage Daughter and Big Sister Bully who took advantage of her siblings out of self-gain and overall had little redeeming qualities. Towards the end of season 1, however, she started showing her soft side to Lincoln and her family in general, showing that she is indeed a Jerk with a Heart of Gold.
  • Childish Tooth Gap: She had one when she was approximately 5-6, as shown in a family photograph of her feeding an infantile Lincoln a bowl of ice cream.
  • Clingy Jealous Girl: "Butterfly Effect" and "Green House" have shown that if Bobby is around any other females without her physical presence she gets pretty aggressive about said female. This includes her own sister, Leni, who was hiding a present for her as a favor for Bobby and disowned her in response (although this ended up being part of All Just a Dream) or an inanimate object such as the painting of Mona Lisa. "Change of Heart" shows her becoming maniacally obsessed with winning back Clyde's hopeless adoration after she thinks Leni has become his new fixation.
  • Cloudcuckoolander's Minder: Courtesy of being roommates, Lori serves as Leni's voice of reason, as the latter is far too absent-minded and dimwitted to think for herself.
  • The Comically Serious: Lori is often faced with the looming prospect of suffering embarrassment at the hands of her younger siblings, or just her social standing in general.
  • The Conscience: Due to being roommates and having a lot in common, she keeps Leni in place and acts nurturing in response to her stupidity.
  • Control Freak: She wants everything to be under her control.
  • Cool Big Sis: Can be this when she lets go of her own irrational selfishness.
  • Crazy-Prepared: Her room has a keypad lock for entry.
  • Cut His Heart Out with a Spoon: She frequently threatens to turn Lincoln into a "human pretzel".
  • Deadpan Snarker: She likes to make snarky remarks to everyone else when she gets the chance.
  • The Dentist Episode: In one of the podcasts, she has a dentist's appointment with Rita.
  • Depending on the Writer: Lori's personality zigzags from time-to-time. Most of the episodes she stars in either depict her as a Big Sister Bully or a Cool Big Sis, or a bit of both. One could say she's a complex character.
  • Deuteragonist: Lori is easily the most important and developed sibling after Lincoln, which makes sense since her firstborn status, romantic relationship and imminent adult life give her unique struggles to deal with instead of the usual childhood problems her sisters and brother go through.
  • Dude Magnet: Just ask Bobby, Clyde, and Carl.
  • Enraged by Idiocy: Lori gets easily angered by her sisters' naivety and immature behavior, especially towards Leni.
  • The Fashionista: Downplayed. She's not as into fashion as Leni, but she does seem to be interested in clothes.
  • Fatal Flaw: Lori's vanity. She very often confiscates her siblings' fun out of sadism and uses her status as the eldest as a defense mechanism, which sooner or later leads to her having to open her eyes out of embarrassment and take their side.
  • The Finicky One: Lori holds a very uptight and melodramatic attitude towards her family in terms of social intuition.
  • Foil: To her roommate Leni in terms of behavior. While they're quite similar in that both are beauty-obsessed teenage girl stereotypes who have blonde hair and care passionately about their popularity, their personalities are completely different from each other:
    • Lori has a strong sense of rationality and sophistication, which makes her overconfident about her ego and thus she can come off as quite rude, bossy, bratty, and demanding.
    • Leni is a complete scatterbrain who's incredibly naive and clumsy and has trouble thinking for herself even when in the face of the most rudimentary of tasks. Despite this, unlike Lori, Leni does not have a single mean bone in her body and is genuinely an All-Loving Heroine.
  • Foolish Sibling, Responsible Sibling: The Responsible to Leni's Foolish in that Lori is far more intelligent and rational than the former, who, needless to say, is The Ditz.
  • Former Friend of Alpha Bitch: Inverted in regards to Carol Pingrey; the latter had been rivaling Lori ever since kindergarten, but a decade later the pair started talking to each other and realized they're just as insecure, ultimately developing a friendship after several years of rivalry.
  • Gamer Chick: As shown at the end of "No Guts, No Glori", she can pick up and play a new fighting game with no worries.
  • Gasshole: She farts when nobody's around, and will often make excuses if caught.
  • Girly Girl with a Tomboy Streak: She's a stereotypical Valley Girl who's into fashion, chatting on the phone, makeup, and painting her nails, but she also farts when no one's around, is as good at video games as Lincoln, is a very good golfer, and acts dominant and assertive on a frequent basis.
  • Good Is Not Nice: Lori can be very cross and condescending at times, but she is still a good person at her core.
  • Green-Eyed Monster: Whenever her personality is tapped into, she's very often portrayed as an insanely jealous individual who desperately craves superiority and is obsessively possessive of her relationship with Bobby and Clyde's Precocious Crush on her.
  • Grumpy Bear: Crankier than the rest of her siblings.
  • Hair Decorations: She wore a blue bowtie in her hair when she was in her early childhood stage, and briefly wore it again in the penultimate, acne stage of her pubescence.
  • Hair-Trigger Temper: She's a bit easily angered. Not to the level of Lola, though.
  • Hidden Depths:
    • Her dream job is to be a CEO of a major corporation. She'll also settle for Co-CEO.
    • A perfect day for her includes a round of golf. One episode reveals that she's on the varsity golf team at her high school (and a later episode reveals that she was the only one to make the varsity team as a freshman).
  • Hypocrite:
    • In "Linc or Swim", she accuses Lincoln of being selfish for hogging the pool even though she tries to hog it for "senior swim", using her status as a high school senior.
    • In "The Green House", she gets jealous when Bobby stands next to the Mona Lisa —an inanimate object—, but in "Study Muffin" she openly flirts with Hugh and does not show any remorse about it.
    • In "No Guts, No Glori", she disallows phone calls, but then talks on her cell phone.
  • Hypocritical Heartwarming: In the earlier seasons, some of her Big Sister Instinct attempts were done rather condescendingly.
  • I Just Want to Be Special: Implied in "Driving Miss Hazy" when the other kids teach Leni how to drive. She mentions that she likes being the only Loud sibling who can drive and she feels that her siblings will no longer rely on her if Leni learns how to do it as well.
    • Also comes up as her primary motivation to win back Clyde's affection in "Change of Heart", because him showering her with unwanted advances and sweet-but-sorta-creepy gifts made her feel good about herself.
  • Inferiority Superiority Complex: While she's mostly depicted as a bullying, hypocritical Green-Eyed Monster who often uses her status as the oldest to try and get what she wants, some episodes (such as "A Fair to Remember" and "Change of Heart") have shown Lori as a highly insecure girl who depends on her relationship with Bobby and Clyde's obsessions with her to prop up her ego. It's also implied that, other than her talent at golf and her being the only one of the eleven kids to have a driver's license, being the oldest is all Lori really has.
  • Informed Deformity: She apparently has a double chin and acne, but the audience doesn't really get to see that. Her baby pictures also reveal that she used to have a cone-shaped head and webbed toes.
  • It's All About Me: Not to the extent of Lola, but she can be rather selfish and entitled, especially when it comes to attention from Bobby.
    • Her efforts to sabotage Leni's driving tests are grounded mostly in her desire to continue extorting favors from her siblings and wanting to feel that her siblings need her. It takes Lincoln spelling it out for her in his disgusted outrage for her to realize she put Leni (and others) in extreme peril out of her own selfishness.
    • Lori's attempts to ensure that Clyde stays obsessed with her in "Change of Heart" seem to stem almost purely from the fact that his crush and the gifts she receives from him make her feel good about herself (despite technically already having a boyfriend in the form of Bobby). However, it later turns out that Clyde simply wanted to try and act more normal around her and become a better man for someone he actually stood a chance with (granted, Lori was not aware of this up until the end).
  • Jerkass Has a Point: Lori may occasionally be a Big Sister Bully, but there's often a method to her callousness.
    • She accurately guesses that the Loud siblings switching chores would go awry.
    • Her tough demeanor when babysitting her siblings was shown to be a good choice, otherwise they all go nuts.
  • Jerkass Realization: In regards to the one-sided affection from Clyde she was trying to win back to make her feel good about herself.
  • Jerk with a Heart of Gold: Despite her dominant and rude behavior, she loves every single one of her siblings at the end of the day, and she'll come through for them when they need her.
  • Jerk with a Heart of Jerk: In the show's early days, Lori was very much this to Lincoln, as whenever it seemed like she felt remorse for him, it was usually subverted in one way or another. Even on the occasions she would do something legitimately nice for him (such as buying him a new pair of gaming glasses after she broke his old one in "Get the Message"), she would often act rather condescending about it. The dialogue below demonstrates the trope.
    Lori: Aw Lincoln, of course we're going to pick on you. But only for the rest of your life!
    Lori: How dare you bully on our brother! Only we get to do that.
  • Karma Houdini: She hits on Hugh in "Study Muffin" and even takes a picture of his butt while still seeing Bobby and never gets called out on it.
  • Lack of Empathy: In her more bitchy moments (particularly in the earlier seasons), she shows zero sympathy to the suffering of her less fortunate siblings.
  • Large Ham: A large ham in a tall body. She sometimes makes dramatic threats or flirts dramatically with Bobby.
  • Light Feminine and Dark Feminine: Both she and Leni are feminine, but she's the bossy, cynical, and snarky Dark Feminine to Leni's sweet, naive, and innocent Light Feminine.
  • Lovable Alpha Bitch: She's a high school senior with a condescending and selfish attitude who still loves her family and will do the right thing, even if it requires being humiliated by her siblings to open her eyes occasionally.
  • Morality Chain: In their parents' absence, the Loud house would probably be a complete and utter chaos if Lori didn't have the authority of a babysitter.
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     N-Y 
  • Narcissist: Constantly demands attention and is overconfident of her shallow superiorities.
  • Nerd Glasses: She used to wear large contact lenses when she was younger, which combined with her acne and braces, perfectly showcased her as going through puberty.
  • Not So Above It All: She is the first of the sisters who falls in love with Hugh in "Study Muffin", and makes her sort of a hypocrite. See Clingy Jealous Girl.
    • Also, despite her frequent scoffing at her younger siblings' antics, she at times will unabashedly join in on their goofy fun. In the episode "Party Down", for example, she tries to throw a "mature" party for her peers and keeps throwing her younger siblings out, but at the end, she winds up having a blast with them.
  • Odd Couple: With Bobby. Who would've guessed that the mature and rational Lori would be interested in the dense and simple-minded Bobby?
  • Official Couple: With Bobby; they're officially dating.
  • Only Sane Woman: Along with Lincoln and Lisa, usually. They often are the only ones not goofing off. Lori does appear to be the most sane and mature Loud sibling overall, (since she's also the oldest), but she can be a bit bratty at times. On the occasions when she's not taking up this role, you can (usually) expect either Lincoln or Lisa (who are both just about equally sane) to do it instead.
  • O.O.C. Is Serious Business: She ignores Bobby's phone calls in "Selfie Improvement" as she's too caught up in competition between Carol Pingrey in getting the most likes on a selfie.
  • Opposites Attract: Her relationship with Bobby amounts to this. Lori is rational and sophisticated, while Bobby is a dense and absentminded Kindhearted Simpleton.
  • Phoneaholic Teenager: During season one, if she was not being mean to her siblings (especially Lincoln), she was calling or texting her boyfriend Bobby (or some other friend of hers). She makes up a story to Lincoln about how horrified she was when Lola broke her phone by boiling it on the stove.
  • Pride: She seems to have a bit of a high opinion of herself when it comes to her status as a sibling, her relationship status, and her popularity.
  • Pubescent Braces: She used to wear braces when she was approximately around Luan's age, complementing her "awkward" phase.
  • Red Oni, Blue Oni: She's The Blue to Leni's Red. Lori is more mature and rational than Leni, and certainly a lot smarter than her, too. So she often acts as Leni's voice of reason as a result. Coincidentally, Lori wears blue, and it's her theme color. However, Lori could also have traits of a Red Oni, since she can be easily angered and is a bossy Big Sister Bully to her siblings, compared to Nice Girl All-Loving Heroine Leni.
  • Shipper on Deck: She and Leni act largely supportive of Luna's relationship with Sam throughout "Racing Hearts".
  • Sickeningly Sweethearts: With Bobby. Lincoln and Ronnie Anne both make fun of them for it.
  • Small Name, Big Ego: She thinks she's the best of her siblings simply for being the eldest.
  • Straight Man: Lori is the straightforward and realistic voice of reason to Leni.
  • Strong Family Resemblance: Going by her Imagine Spot in "Driving Ambition", she will end up resembling Rita a lot as an adult.
  • Surrounded by Idiots: Lori seems to be the most sane and mature of her siblings, aside from Lincoln and, to a lesser extent, Lisa.
  • Team Dad: In Mr. and Mrs. Loud's absence, Lori—as a babysitter—has the authority to act as a strict and gruff parental figure towards her ten siblings so as to prevent the house becoming any worse than it already is.
  • Took a Level in Cheerfulness: Overlapping with Took a Level in Kindness, Lori is shown to be more bubbly and perky by the end of season one, becoming more willing to participate in the fun with her siblings. Previously, aside from her interactions with Bobby, she was otherwise a grouchy and stoic individual.
  • Took a Level in Kindness: While she can still be bossy and demanding, her bossiness and temper were toned down by the end of Season 1 as she is shown to be a more caring and thoughtful person. Compare her behavior in "Get The Message", where she threatened to turn Lincoln into a human pretzel for invading her space, to her actions in "Cheater By The Dozen", where, upon finding out that her siblings meant well, was very touched by what they wanted to do.
  • True Blue Femininity: Wears a blue shirt, blue shoes, and blue eyeshadow.
  • Valley Girl: Acts like more of a modern one. Obsessed with her phone, using "literally" like a comma, and obsessing over shoes and clothes. She's a bit smarter than the stereotype, though.
  • Verbal Tic: She seems to say "literally" a lot. Sometimes she uses it properly, but usually not. For example: in "Homespun," when while trying to get ready for a study date with Bobby, she gets trapped in the bathroom and the shower curtains fall on top of her, she loudly exclaims, "This house is literally falling apart!"
  • Women Are Wiser: Lori is clearly more closer to earth and smarter than her dense boyfriend Bobby.
  • Would Hurt a Child: If her threats to turn Lincoln into a "human pretzel" are anything to go by.
  • Younger Than They Look: Lori can easily pass for someone in her early-twenties despite being only 17.
  • Your Cheating Heart: She openly flirts with Hugh in "Study Muffin", and only even acknowledges her extant relationship with Bobby when she realizes she is physically incapable of remembering his name.
  • Your Makeup Is Running: Whenever she cries, her mascara will immediately start flowing in black rivers down her face.
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