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Characters / The Celebrity Apprentice 4

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John Rich

  • The Ace: Brought in $670,000 in his first attempt as project manager, and just shy of $1.3m overall. To date, only Trace Adkins in the All-Star season has exceeded this total. On top of that, he was also consistently very strong in the actual tasks.
  • Power Trio: John, Meat Loaf and Lil Jon were essentially the core of this season's men's team, and the guys who were most responsible for the ideas and actually getting stuff done.

Marlee Matlin

  • The Ace: In any other season outside of this and the All-Star edition she would have been this, bringing in a million dollars in Week 5 and being a consistently excellent performer on every single task. Unfortunately for her, John was just that little bit better.
  • Genre Blind: For some bizarre reason she didn't bring in any money at all in the final task, even though fundraising had been a major part of all three season finales until that point. This, along with John raising enough money to mostly close the gap between their running totals, condemned her to certain defeat.


Meat Loaf

  • Berserk Button: Actually pretty level-headed for the most part, but Gary's general behavior and a misunderstanding over some misplaced art supplies resulted in Meat Loaf experiencing a meltdown of truly epic proportions, to the extent where the rest of the team had to hold him back to prevent things from escalating.
  • Hidden Depths: By his own admission he doesn't really cook all that often, let alone grill steaks, but he did so well in the Omaha Steaks presentation that the company told him they'd be willing to employ him as an actual spokesperson if he was ever interested.
  • My God, What Have I Done?: While the clip of his meltdown at Gary is pretty widespread, what's almost never shown or mentioned is the later clip of him giving a heartfelt apology to Gary and being very obviously upset at his own behavior. Contrast this with NeNe's dispute with Star, where the only thing she was sorry about was the fact that she didn't physically strike Star before quitting the show.

Lil Jon

  • Tragic Mistake: One of the strongest and most consistent performers throughout this season, but admitted in the interviews that he thought John was a stronger candidate, and that he didn't expect to get that far in the season. Trump immediately fired him for not showing enough confidence in himself.

Star Jones

  • Arch-Enemy: NeNe big-time, and LaToya to a lesser extent.
  • True Companions: Was this with Dionne early on, then switched to allying with Marlee after Dionne got herself fired.

LaToya Jackson

  • My Greatest Second Chance: The only person to get fired and then brought back in the same season. Unfortunately it proved short-lived, as she stepped up to manage a fundraising task as soon as she came back, failed to bring in any donors herself, and got fired.
  • Sympathy for the Devil: She didn't particularly like NeNe, but still had some sympathy for her in her arguments with Star.

NeNe Leakes

  • Arch-Enemy: She picked fights with just about all of her team-mates, but her rivalry with Star was by far the worst. Marlee was the only one she didn't seem to argue with, and even then they didn't seem to especially like each other, just be able to work together well.
  • Conspiracy Theorist: Thought that Star pushed her into being project manager in Week 9 so that she'd lose and get fired, rather than the more plausible explanation that she did it because NeNe was the only candidate on either team who still hadn't made any money.
  • Jerkass: Acted like a complete bitch toward LaToya in the Week 6 task, then in the Week 9 task briefing she gave a "The Reason You Suck" Speech of epic proportions to Star, and even heaped some insults and abuse on Hope for no clear reason.
  • No Indoor Voice: Demonstrated big-time during her argument with Star in the task briefing in Week 9.
  • Screw This, I'm Outta Here!: Stormed off the show after Trump moved her off her original team. She accused him of being biased toward Star Jones, who had asked that she be moved to stop the arguments that had been taking place between them.

Hope Dworaczyk

  • The Load: After the three early departures from the women's team, she consistently proved to be their weakest member by far, but got lucky in that they went on a lengthy winning streak. After that ended however, Trump fired her the first time she actually ended up in the final boardroom.

Gary Busey

  • Cloud Cuckoolander: In evidence as much as you'd expect, particularly in the bizarre speech he gave about a family flying a kite while giving a presentation for Omaha Steaks.
  • Dirty Old Man: Accidentally exposed himself while filming the team's advert in Week 4, then made jokes about his "equipment."

Mark McGrath

  • Sacrificial Lion: Actually a very good performer in the early tasks, and much nearer the Power Trio of John, Meat Loaf and Lil Jon than the far less effective Gary, David or Jose (Richard was somewhere in-between), but he blew his turn as project manager far too badly for him to have any chance of continuing.
  • Taking the Bullet: Before the task result was announced, he openly told Trump that he should be fired if the team lost. When it turned out that the team not only lost, but the Australian Gold executives thought their campaign was complete garbage, he did bring Gary back into the final boardroom, but only tried to blame him in a very half-hearted way and seemingly realized that he wasn't going to survive.

Richard Hatch

  • Achilles' Heel: Actually proved to be a decent performer and team player for the most part, but as a former Survivor contestant rather than someone who'd spent years in the music and/or film industries, he just didn't have the contacts needed to have any hope of competing.

Jose Canseco

Dionne Warwick

  • Smug Snake: Caused a lot of conflict and strife on the team early on, and was consistently their weakest member. That said, no-one really seemed to stand up to her, and she ended up taking herself out of the competition as part of a Minor Insult Meltdown.
  • Suicide by Cop: Unintentionally committed this during the Week 4 boardroom. After getting some comparatively light criticism from NeNe and Hope, Dionne freaked out and told Trump to fire her, clearly not expecting that he'd actually go through with it.

Niki Taylor

  • Taking the Bullet: Had legitimate reasons to bring back both Dionne and Hope (the former acted like a total bitch throughout the task, while the latter come across as totally clueless while presenting to the executives), but she told Trump as soon as the initial boardroom session began that she herself was the only person at fault, and should be fired.

Lisa Rinna

  • Crouching Moron, Hidden Badass: In this season she was just dreadful, nearly screwing up the first task for the women's team, then getting fired after doing a terrible job as project manager on the next task. When she came back for the All-Star season however, she did ten times better.
  • Sacrificial Lamb: The other team members openly admitted in the Confession Cam inserts that they knew full well that she'd screw up as project manager, and they were content to lose that task just to get her fired.

David Cassidy

  • Vindicated by History: At least he claimed to be this when he came back for the live finale, since Richard, who survived at his expense in the first boardroom, had since been sent back to jail for parole violation.invoked


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