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Characters / The Apprentice US Season 10

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Brandy

  • Beware the Nice Ones: For the most part very nice and level-headed, but she started the ball rolling to getting Mahsa fired in Week 7, when she brought up what Mahsa had done the previous week. Prior to that it looked like Liza or Stephanie would get fired, but this changed everything and eventually resulted in Mahsa's exit.
  • Flawless Victory: Never looked particularly vulnerable at any point in the season, and aside from Clint was the clear front-runner from very early on.
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  • The Generic Girl: Actually didn't have too many aspects of her personality that stood out, as she was just busy doing well on the tasks while everyone else was fighting. Definitely a case of Tropes Are Not Bad when you consider why most of the other candidates did stick out, however.

Clint

  • Berserk Button: Being accused of lying or general dishonesty, to the point where he and the other men stormed back into the boardroom when Mahsa tried to shift the blame for her telling him the women's Week 6 sales figures onto him.
  • Crack Defeat: His loss was somewhat contentious among fans, with some feeling that Clint had been more impressive, but others considering Brandy to have been more quietly consistent, as opposed to the ups and downs that Clint had.
  • Good Ol' Boy: There's been some suggestion that this was a major factor in his losing, as Trump felt that his mannerisms and personality wouldn't fit well in his New York offices.
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  • True Companions: With Steuart, who was on the same team as him throughout the process, especially after he backed up his defense against Mahsa. To an extent, Anand as well, which left him very shocked and disappointed when the truth about Anand's cheating on the pedicab task came out.

Liza

  • The Friend Nobody Likes: Lampshaded by Trump when he fired her, as he commented that he was probably the only person who got on especially well with her during the season.
  • The Scapegoat: Constantly got the blame for losses, whether or not she actually had anything to do with them.

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Steuart

  • My Nayme Is: His name is pronounced like the usual version (Stuart), despite its unusual spelling.

Stephanie

  • Canada, Eh?: Lampshaded after the pedicab task, where she openly asked why Kelly would assign the job of finding tourists in NYC to a Canadian lawyer. Aside from that though, she didn't exhibit many stereotypically Canadian mannerisms.
  • Epic Fail: Made a pretty good advert for the team's Broadway show in Week 7. Unfortunately, she forgot to put the team's contact info on it, costing them the task.

Poppy

  • Beginner's Luck: Did pretty well as project manager in the second week, but after that she was never particularly impressive.
  • Dumb Blonde: Bordered on being this at times, though given her age it was almost certainly through inexperience than any real lack of intelligence.

Anand

  • Humiliation Conga: How his elimination played out. Trump offered him the opportunity to come clean about his sending texts. When Anand denied it, Trump read the texts out loud, and asked the other candidates what they thought of him, before finally asking Anand himself for an explanation, and eventually firing him. Then, just to really rub it in, Anand was kicked out of Trump Tower there and then, and not even afforded a taxi ride home.
  • Non-Gameplay Elimination: Was fired at the start of Week 9, after Trump discovered that he had been sending texts to his friends in an attempt to get them to buy pedicab rides at extortionately inflated prices in Week 6. No-one actually showed up, but it didn't save Anand from getting kicked out.
  • Tragic Mistake: He'd looked a serious competitor throughout most of the season, but was taken down by his attempt at cheating. On top of that, said attempt had actually been completely needless, since his team thrashed their rivals by a near 3:1 margin.

David

  • The Friend Nobody Likes: The other men really didn't like him, although unlike Liza it was actually pretty easy to see why, given that he had No Social Skills whatsoever.
  • Graceful Loser: For someone who had seemingly managed to piss off absolutely everyone at one point or another, he actually took his firing very well, thanking Trump and his team-mates for the experience.
  • Jerkass: Granted, he didn't really turn nasty until the after the other men had already made him an outcast, but his accusation that Anand and Steuart were out to sexually harass the models in Week 5 was massively uncalled for.
  • One-Hit Wonder: While there were one or two occasions in the first six weeks where he didn't do too badly — in particular co-ordinating the delivery and installation of office furniture in Week 1, and actually being okay in his part of the ill-fated fashion show in Week 5 — for the most part he was just awful. In Week 7 however he actually played a huge part in steering the team to victory on the Broadway task. Emboldened by this, he stepped up as project manager the next week... and promptly bombed horribly and got fired.invoked
  • Screw This, I'm Outta Here!: After Gene began floundering in the fashion show fiasco in Week 5, David quickly decided that he'd be better off out of it, and walked off the stage.

Mahsa

  • Jerkass: Even in a season seemingly filled with bad-tempered jerks, Mahsa stood out as being by far the worst.
  • Never My Fault: For the most part, subverted; while she never took fault for things that she should logically have done well, no-one actually tried to blame her for them. After screwing up as project manager in Week 4, Trump and Liza both put the blame on Tyana for not offering up more ideas, while in Week 6 Kelly never even thought to blame Mahsa (the team's only native New Yorker) for the location screw-up and brought back Stephanie instead. When she tried to deny the actions that led to her Non-Gameplay Elimination, however, no-one was inclined to agree with her.
  • Non-Gameplay Elimination: Got eliminated in Week 7, after it turned out that she had blabbed about the team's sales figures to Clint the previous week.
  • The Friend Nobody Likes: Played with. No-one on her team ever tried to blame her for a loss even when she was directly at fault, but that was more because they were afraid of her than them actually having any respect for her. When the truth about her telling Clint the team's sales figures came out, however, they were only too happy to sit back and let her hang herself.

Kelly

  • Epic Fail: Facing up against a men's team that had just come off a double firing (leaving them with a two-person numerical disadvantage), which in turn was off the back of one of the show's worst-ever defeats, and still had David causing a ton of trouble within the team, you'd expect her to steer the women to an easy victory on the pedicab task, right? Wrong — the team made three times less than what the men did.
  • Never My Fault: Claimed she couldn't be held responsible for the failure of the aforementioned pedicab task, because she'd delegated all the important decisions to other members of the team. Trump quickly pointed out that was exactly why she was responsible.
  • The Unintelligible: Bordered on being this in the Week 6 boardroom, after she was unwittingly supplied with a broken microphone, resulting in her voice being distorted and clearly digitally boosted.

Wade

  • Didn't Think This Through: Choosing Gene to do the team's presentation in Week 5 bordered on being this, and not swapping Gene out after Gene was clearly unprepared during rehearsal was definitely an example!
  • Karma Houdini: A short-lived example; in the Week 3 boardroom, he promised to step up as project manager the following week, only to allow Clint to take the role. Trump was clearly peeved at him and hinted he'd be fired if the men lost, but fortunately for Wade they won. And then he stepped up as project manager the following week...
  • Tragic Mistake: While Gene insisted on going through with the fashion show and not swapping out for one of the other team members after struggling with the presentation, Wade could have just swapped him out anyway, pointing out that Gene wasn't prepared. Had Wade done so, the replacement might not have done well (though probably would have done better than Gene), but Wade would have proven himself as a leader and would have been spared, but once he agreed to let Gene stay as the main presenter, he was a dead candidate walking.

Gene

  • Epic Fail: The fashion show that he hosted in Week 5. Right before this, the attendees had witnessed Brandy pull off arguably the best presentation in the entire history of the show, using nothing but a couple of cue cards. Gene presented from behind a huge MacBook Pro, mumbled and stuttered throughout the presentation, spent most of it talking about the materials that the shoes were made out of, and even mixed up the name of a pair of shoes and the name of the model who wore those shoes!
  • Suicide by Cop: After the aforementioned mess of a fashion show, he clearly realized that there was no way he was going to survive the fall-out, and just told Trump to go ahead and fire him.
  • Tragic Mistake: Insisting on going through with the fashion show and not swapping out for one of the other team members, after he struggled during preparation. Prior to that he'd actually shown himself to be one of the smarter, more mature members of a generally pretty dysfunctional team, but he was a dead candidate walking the minute he insisted on staying as the presenter.

Tyana

  • The Ditz: Most evidenced in Week 1, when she seemed to decide on the decor for the team's office essentially at random. She was really the most at fault for the loss, but survived thanks to Nicole being virtually invisible as project manager, and Mahsa helping throw Nicole under the bus when the three ended up in the boardroom.
  • The Load: Was a consistently pretty poor performer throughout her time on the show, but got through the first few weeks thanks to being on the winning team. After she spent Week 4 doing nothing but complaining about the team's ideas (which Trump and the executives actually liked, they only thought the execution was lacking), she finally got fired.

James

  • Arch-Enemy: While none of the men really liked David that much, for some reason James seemed to make it his personal mission to make his life as miserable as possible, eventually culminating in him throwing David off the team halfway through the third task.
  • Minor Insult Meltdown: The thing that provoked him into removing David from the team? David trying to turn some paperclips into makeshift carpet tacks. James told him that was a stupid idea and to knock it off, and when David tried to explain how it could work, James told him to get lost and go back to the suite.
  • Pointy-Haired Boss: Turned into such a tyrant while project manager that Gene openly joked that David was probably the lesser of two evils next to him. It eventually got to the point where he told the owner of the pet store that was hosting the task to go away and stop bugging him. Wade, who had already worked out that the owner happened to also be one of the task judges, immediately realised that James had just destroyed any remote chance of the team winning.

Alex

  • The Generic Guy: Granted, he was only in the show for two episodes, but he had so little presence that it was no wonder he went so quickly.

Nicole

  • Nice Girl: One thing that she did have going for her, at least. Not that it helped her in the slightest, unfortunately.
  • Red Shirt: It was obvious from early on that she was well out of her depth, both as project manager and in the show's general environment. Most of the decisions that resulted in the team's loss were actually made by Tyana, but they were decisions that Nicole herself should really have made, which resulted in her being fired.

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