Tim
See here- Ascended Extra: The UK edition's first-ever winner, and the first winner of the show to return as an actual boardroom judge, stepping in after Claude Littner was forced to drop out due to an injury (albeit Series 8's Ricky Martin had previously returned as an interviewer).
- Ascended Fanboy: Was this to footballer Ian Wright, who he got a chance to negotiate with in the Week 7 charity auction... and promptly blew it, with Miriam's intervention being the only thing that prevented Wright from telling them to get lost and refusing to give them anything.
- Black Dude Dies First: Inverted back when he was a candidate in Season 1. He was the only black man among that season's contenders, and he was the winner.
Saira
"(normal voice) Well, they are. They've got (posh voice), Sebastian who talks very terribly posh, and they've got, oh James, who knows everybody in London. Oh he must have looked at the list and gone (higher posh voice) "Oh! Victoria Daid, we had them round for tea the other day, And the person who owns the Goldman Sachs, well actually my mother's related to him", and oh-ladi plum (normal voice) And then we've got Miriam who plays the Piano and Miss Artistic..."
- Achilles' Heel: A pretty major one, in that she refused to ever back down from any argument. At the very least it cost her team victory in the Week 9 task, and probably played a major part in her not winning the season.
- Never My Fault: See above. Perhaps the biggest example was in Week 6, when she produced a terrible advertising poster, and then waved it in front of Paul (who had been directing the team's TV advert) and said it was entirely his fault.
- Precision F-Strike: The following quotes:"I'm gonna fucking win this if it kills me.""Her whole persona, the woman...Nicki. She just wasn't even bothered about talking to us. We obviously didn't fit their cultural fit, we didn't go to (posh voice) Goldsmith's College (normal voice) and we didn't have the posh plum bloody accents in our mouth and it's like, well fuck you mate 'cause you've probably lost out on the best salesmen you'll ever meet."
- The Runner-Up Takes It All: While Tim enjoyed more fame in the short-term and later came back into the public eye as a boardroom judge on this show, in the longer run Saira was the real winner from this season, as she went on to become a panellist on Loose Women and a prolific newspaper columnist. While other candidates would go on to be more financially successful, Saira is widely regarded as the most successful of all the UK Apprentice candidates when it comes to staying in the public eye after the show.
- Spanner in the Works: Unwittingly screwed up what should have been the team's most valuable item in the Week 7 auction, when she cajoled hypnotist Paul McKenna into adding a few bits of cheap merchandise onto a personal hypnotherapy session. The audience thought the merchandise was all that was on offer, and it ended up being their second-lowest earning item.
- Crippling Overspecialisation: Was very good at sales and negations but that was about it. She lost bot her times as project manager and her argumentative personality cost her the win.
Paul
"We're all going to be at each other's throats come tomorrow, so today we're all friends."
- Arch-Enemy: Saira, after she (falsely, though perhaps not intentionally) called him a liar in the Week 6 boardroom, and refused to take any responsibility for the loss. Naturally, it made for a stormy time of things when she got him in her team on the final task. Surprisingly they (With help from James) fixed there differences and worked together well for the rest of the task.
- Hair-Trigger Temper: Not so much at first, but as the season wore on and the pressure began to build up, it became glaringly obvious.
James
"I'm that good, but there's room for improvement."
- Achilles' Heel: Him leaving his six-figure salary job to go on The Apprentice had the interviews suspect he was in the process for other reasons. Other that, he was the strongest of the final four, but this convinced Lord Sugar that James wasn’t a long-term player and fired him for it.
- Nice Guy: One of the most consistently nice candidates ever to appear on the show. The only time he even remotely came close to getting angry or upset about anything was in Week 9, when Saira unfairly accused him of sitting back and letting her do all the work.
- Spear Counterpart: To Amy from the first US season. He was on the winning side in all but two tasks, and considered the favourite to win, but ended up falling in the interview rounds.
Miriam
- Ms. Fanservice: Not so much in the actual tasks, but she wore her share of revealing outfits in the rewards. She also played this to her advantage when negotiating with Michael Winner in Week 7, and got a very good deal out of him.
- Only Sane Woman: Was one of the two women (the other being Saira, and to an extent Rachael) who had the potential to win the process. It therefore came as a shock when Lord Sugar fired her in Week 10 despite Paul and Tim being more responsible for the failure.
- My God, What Have I Done??: Lord Sugar had this reaction soon after firing her, stating that Paul should have gone instead, though whether she would have progressed into the final was left uncertain.
Raj
- The Load: He never did particularly well on any of the tasks, and his firing came as something of a Mercy Kill. It was especially pronounced in his two turns as project manager, where he played virtually no part in the team's wins.
Ben
"I tend to win most times. I don't mind losing...I don't tend to."
- One-Hit Wonder: Was pretty invisible during the first six weeks, but as project manager in Week 7 he pulled off some very difficult negotiations with celebrities and steered his team to a huge victory. The next week he was project manager again... except that he completely tanked, only barely avoided making a loss, and Sir Alan fired him without a second thought.
Sebastian
"As I said to you earlier on, my impression is that you spend too much time on the side lines. It's all very well you coming back to me and saying "That's what I like to do" but that's not what I expect someone to do, I expect someone to be an action man."
Sir Alan's response to Sebastian's claim that what he had done so far was the tip of the iceberg
- The Generic Guy: Among this season's male candidates, he was probably the one who stood out the least. He was never spectacularly good, but also never really that bad, and Sir Alan openly admitted that he was firing Sebastian mostly because he just didn't see him being a good fit for Amstrad.
Rachel
"I always get the impression with Paul, that when he's not directly involved , i.e. rolling his sleeves up and getting in there and getting dirty as he likes to put it, he's slightly bored."
- Cloud Cuckoolander: Showed her share of this behaviour throughout the season, but took it to ludicrous extremes in the Week 6 task, when she spent most of the task putting together a "mood board" that looked like it had been made by a small child, and then did a ridiculous-looking dance during the team's presentation. To the surprise of very few, she was fired that week.
- The Generic Girl: Out of all the women competing this series, she was the one that didn’t make any major mistakes, but also didn’t stand out. (Though when this is all considered, this is a case of Tropes Are Tools) She did eventually make her mark in the week five task (being PM) and the week six task in which she failed to use her advertising degree correctly and got fired for it.
Matthew
"Some of my worst characteristics are I can be very abrasive, I don't treat fools gladly, I really don't have time for them and I think...I probably do argue too much. I will argue even the smallest points with anybody, no matter what the issue and I can, to some extent, irritating levels."
- Hair-Trigger Temper: In Week 5 he blew up at the opposing team and made a spurious accusation that they had stolen his team's advertising equipment. Self confessed in the quote above
- The Load: Like Raj, he had absolutely nothing to do with the sole victory he had as project manager. At most, he deserved credit for recognizing he should sit back and let the team run itself.
- Oh, Crap!: Or as he put it, "Oh, Cripes!" — his reaction to being appointed project manager.
Adele
"I haven't got a problem with that, I do that all the time, I'm a retailer. I have got personal emotional problems that's happening in my life, I'm sorry, this isn't for me. I'm going to leave today, so Sir Alan I'd like to make your job a lot easier, and Tim I'd like to make your job a lot easier. I'm going to leave it at that."
- The Friend Nobody Likes: Really didn't get along well with any of the other candidates. The person who seemed to like her the most was Sir Alan himself, and even he ended up saying that had she not quit in the way she did, he would have fired her without bothering with a final boardroom.
- Screw This, I'm Outta Here: So far, the only candidate on the show who's outright pulled this card in order to avoid being fired.
Miranda
"I know that you're making a reference to myself...I do have those skills and those skills prevailed and I do feels as I'm being taken for a bit of a scapegoat now because you gave me responsibilities which you weren't confident to take on yourself."
- Dude, Where's My Respect?: Got hit with a pretty major case of this in Week 3, when Adele gave Miranda the job of being her personal secretary. Adding insult to injury, Sir Alan fired Miranda for not sucking it up and doing the job without complaint.
- What Were You Thinking??: Claimed to be a market expert on the first task, yet she starting selling flowers at a loss five hours before the task ended. It was only her strong defence (compared to Adenikes weak defence) that allowed her to survive that task.
Lindsay
"I know you've got personal opinions, but please cast those aside."
- Genre Blind: The most charitable explanation of why she thought her Secret Signals cards would prove a better idea than the customisable toy robot advocated by the rest of the team. She thought that an educational toy would be better-received than a mass-market toy. It wasn't.
- Wrong Genre Savvy: Proved early on why bringing back people as advocates is a bad idea. Miriam, her intended advocate, nearly got fired herself because Sugar didn't like her personality, forcing her to go on the offensive and throw Lindsay under the bus.
- Tragic Mistake: As shown on Worst Decisions ever, she proved to be a very strong leader who had the potential to go far in the process, but her selecting the wrong product doom her chances in the process.
Adenike
"I've always been in a position where I lead people. That's all I know, I don't know how to follow."
- Black Girl Dies First: Unlike Tim, she very much played this trope straight. She was the only black woman from this season, and got fired first. Tragically, she was also the first UK Apprentice candidate to die in real life, at the age of only 38.
