- Voiced by: Russi Taylor (1980-1985); Sarah Heinke (2003-2009); Anna Cummer (2009-2015); Ana Sani (2021-present)Singing voice: Tracey Moore (2009-2015)
The main heroine of the series. Both her 1980's version and 2003 version has her tending to a field of Berry Patches and going on adventures. The 2009 version has her more grown up and now runs the Berry Bitty Cafe. In the 2021 version, she visits the Big City and meets new friends.
- Alliterative Name
- Beware the Nice Ones: Her 80's incarnation is aware of how much the Purple Pieman hates her "berry talk", and is willing to exploit it to thwart his schemes.
- Borrowed Catchphrase: In "Pets on Parade" after she beats the Pieman, she does the song and little dance he does.
- Cool Horse: Maple Stirrup in the 1980s version, Honey Pie Pony (and the other "Strawberryland Fillies") in the 2003 version.
- Cheerful Child
- Girliness Upgrade: Her first design had a round cupcake country-cottage look. Then she became a cute tomboy in the 2003 series, then became slightly more feminine looking in her 2007 redesign, and the 2009 series has her as a long haired girly-girl.
- Girly Girl: In the 1980s and 2009 versions.
- Hair Colors
- Significant Green-Eyed Redhead: Her 2009 and 2021 series representations.
- Kindhearted Cat Lover: Strawberry's usual pet is Custard the cat.
- Magnetic Hero: It's Strawberry's world, and we're all just living in it. She manages to make at least one new friend every special.
- Nice Hat: All of her hats are Strawberry themed in some way, shape or form.
- Plucky Girl
- Princesses Rule: She's the unofficial princess of Strawberryland in the 2003 version.
- Royals Who Actually Do Something
- Supreme Chef
- Team Mom
- 10-Minute Retirement: Has one in The Sweet Dreams Movie.
- Tomboy with a Girly Streak: In the 2003 series. She has a more gender-neutral outfit and is great at playing sports and doing other boyish things. However, she also enjoys playing dress-up, having tea parties, and other feminine things. She also becomes sightly more feminine in her 2007 design.
- Turn the Other Cheek: Especially in the 2003 series.
- The Ingenue
- Verbal Tic: Berry Talk. Especially strong in the 1980's version, but shows up to some degree in all three versions.
- Youthful Freckles: Has these in the 1980s, 2009 and 2021 versions.
Introduced in the 1980 series
- Voiced by: Julie McWhirter Dees (1980-1981); Jeanne Elias (1983); James Street (2003-2007) ; Daniel Canfield (2003 for the first four episodes, then returned for 2007-2009); Adian Drummond (2013-2015)
The only recurring male character of the series, the original 1980s version had him live down the road from where Strawberry lives, and enjoyed fishing. His 2003 version had skateboarding as his main hobby, lives in a tree fort in Huckleberry Briar and often used his skateboard to get around Strawberryland. His pet was Pupcake in the 1980's series, but since 2003, has Shoofly frog as his pet. After two seasons of being absent, he shows up again in the 2009 series working at a dog rescue, and keeps a hound for himself and names him Tom Tom (originally named Biscuit).
- The 1980's version is based on Huckleberry Finn.
- His appearance in Berry Bitty Adventures is basically a young Justin Bieber.
- The One Guy: In all versions, though he doesn't appear until season 3 in the 2009 series.
- Race Lift: He's Ambiguously Brown in the 2021 reboot.
- The Slacker: The 1980s version.
- Totally Radical: His 2003 version. He even speaks this way sometimes.
- Voiced by Rachel Ware (2003-2009)
Strawberry first meets her in Pets on Parade in the 1980s specials, where she's new to Strawberryland and the only kid who doesn't have a pet. She ends up adopting a skunk she names Souffle. She's also known for being very polite. In the 2003 version, she's a cake decorator who lives on Cakewalk; she tends to be a perfectionist at times. Her pet in this version is a lamb known as Vanilla Icing.
- Alpha Bitch: Becomes one near the end of the 2003 series.
- Chuck Cunningham Syndrome: She was one of the casualties of Hasbro's "healthy snacks" policy that was in place for the 2009 reboot — despite being one of the core characters in the past iterations of the show, she's not coming back in the 2009 reboot as far as Hasbro's concerned. Later incarnations seem to replace her with Lemon Merengue.
- Girlish Pigtails: Her 2003 counterpart had them as well as her 2007 redesign.
- Graceful Ladies Like Purple: Wears lilac as her choice of clothing.
- Hair of Gold, Heart of Gold: In the 2003 series for the first three seasons. Subverted, in Season 4 due to her change in personality.
- It's All About Me: Has moments of this at times, especially in "Angel Cake in the Outfield". She can sometimes be bossier than Peppermint.
- Nice Girl: Although her 2007 redesign changed her personality...
- Sore Loser: In the 2003 series, the episode "Angel Cake in the Outfield" dealt with this character flaw of hers. She gets better by the episode's end.
- Straight to the Pointe: Dances this way at the end of the "Housewarming Surprise" special.
- Sweet Tooth: Her 1980s incarnation has a weakness for sweets. In fact, in Pets on Parade she claims to be on a diet... it's just that when her mind is preoccupied with something else calories don't affect her (she says), so she can still have sweets then.
- Took a Level in Jerkass: Near the end of the 2003 series. She even portrays the antagonist in "Sleeping Beauty".
- Verbal Tic: Begging your pardon, but Angel Cake's unfailing politeness provides her with her own tic in 1982's Pets on Parade, thank you. She constantly incorporates the phrases "begging your pardon", "please", "ma'am", and/or "thank you" into her speeches, thank you please.
A major recurring character. In the 1980s series she's a painter who initially lives in Big Apple City, but she and her other friends in Spinach Village decide to move to Strawberryland once they've befriended and helped Strawberry Shortcake win the bake-off. Her 2003 version lives in Orange Blossom Acres and lives in an orange tree. She appears in Berry Bitty Adventures where she manages the Orange Mart general store. She has a pet butterfly named Marmalade in the first two series, but adopts a Cocker Spaniel she names Marmalade in Season three of Berry Bitty Adventures.
- Ambiguously Brown: In the 2009 version.
- Eccentric Artist: A bit in the 80s version. She paints a picture of the seashore at a park, because when she went to the seashore she didn't have her paints. She says she'll paint the park when she's at the mountains.
- Odango Hair: Her base hairdo for the 2003 and 2021 versions.
- You Gotta Have Blue Hair: Her 2021 incarnation has orange hair.
One of Strawberry's friends from the start, she tends to be a little forgetful once in a while. This was downplayed as the series went on. She reappears in the 2003 series as a bookworm. Both versions, she has a pet mouse named Cheesecake. Her 2009 incarnation runs a book shop and is into mysteries, and adopts a Husky puppy she names Scouty in the third season.
- American Accents: Her 1980s version had a southern accent.
- Blue Is Heroic: Her signature color is blue.
- Brainy Brunette: Her 2003 version had brown hair prior to her redesign. Oddly, her 2007 redesign only existed in vector/merchandise art; she didn't change in the cartoon.
- Cloudcuckoolander: Especially in the first special. In the 2021 reboot, she's into new age esoterica like reading auras and prone to incoherent ramblings.
- Forgetful Jones: In the first special, she often loses track of the conversation to the point of forgetting things she just said.
- Race Lift: Her 2021 incarnation is East Asian-coded.
- Translator Buddy:
- She became this to Longface Caterpillar in the 2009 series.
- She's also the only one who can read Apple Dumplin's scribbled notes in the 80s series. Well, her and the Pieman, apparently.
- You Gotta Have Blue Hair: Her 80s, 2007, 2009 and 2021 incarnations. Averted in the 2003 version.
- Voiced by Kate Labosky (2003-2009), Rebecca Shoichet (2015)
The first of the many baby characters to appear in the series. She's smaller and less independent than the others, but is capable of taking care of herself when the situation arises. Her pet in the 1980s and 2009 series is Tea Time Turtle and Apple Duckling in the 2003 series. She becomes Strawberry's younger sister in the 2003 series and her adventuresome cousin in the 2009 series.
- Added Alliterative Appeal: Her pet in the 1980s series.
- Annoying Younger Sibling: In "Baby Takes The Cake", she wants to help her sister and friends cook but she just keeps making a mess and getting in their way and this annoys Strawberry's friends a little.
- Character Focus: "Baby Takes The Cake".
- Elmer Fudd Syndrome: In the 2003 version. After all, she is a baby. In her Imagine Spot in "Baby Takes the Cake" in which she's an adult, she loses this, but keeps Third-Person Person.
- Girlish Pigtails: Gets a pair after the 2007 redesign.
- Hidden Depths: She has good penmanship in the 1980s specials.
- Just a Kid: In "Baby Takes the Cake", when Strawberry and friends decide to cook, she wants to helps too but she just keeps making messes and Strawberry tells her in a nice way that she is too little to help which upsets her. However, in the ending, Strawberry tells her that she won't be little forever and that she'll grow up.
- Off-Model: Merchandise releases of the character within the 2003 series line, such as plush toys, almost inevitably portrayed her with yellow hair. In the television series, her hair was as ginger as her big sister Strawberry.
- Related Differently in the Adaptation: She is Strawberry Shortcake's sister in the 2003 incarnation but in the 2009 version, she's her cousin.
- Tagalong Kid: In the 2003 series but Strawberry and friends don't mind at all.
- Third-Person Person: Apple Dumplin', in the 2003 series at least, but it zig-zags quite a bit. She tends to refer to other characters in the third-person also.
- The Voiceless: In the 1980s series she never speaks, but communicates in scribbles.
- Walking the Earth: In the 2009 series she's a world traveler and adventurer.
- Voiced by: Pamela Anderson II (1980), Susan Snooks (1983-1984), Greer McCain (2006); Haley Hyden-Soffer (2006-2009); Ingrid Nilson (2009-2015); Tabitha St. Germain (2021-present)
True to her name, she has a bit of a mean streak, but eventually becomes nicer as the 1980s series progresses. Her pet is a monkey named Rhubarb. She returns in the 2003 series as a tomboy and is very brash, but not to the extent of Peppermint Fizz, and has a close friend in Lemon Meringue. Her pet has the same name Rhubarb, but this time it's a raccoon. In the 2009 series, she runs the Fresh Fashion's Boutique where she designs, makes and sells her own merchandise, though she tends to be competitive when it comes to fashion with Lemon Meringue. She adopts a Chihuahua and names it Chiffon in season 3. In Berry in the Big City, she becomes an Alpha Bitch who is jealous of Strawberry's business and plots to force her out of the Berryworks; she is accompanied by Bread Pudding and Sour Grapes.
- Adaptational Villainy: She's normally a Nice Girl in most versions, but in 2021, she's written as an Alpha Bitch.
- Alpha Bitch: In the 2021 version. She styles herself as queen bee of the Berryworks, and is quick to squeeze out any threats to her status.
- Anti-Hero: She's got a sharp tongue, which gets her admonished a few times. She's upgraded to an Alpha Bitch in the 2021 series.
- Deadpan Snarker
- Girliness Upgrade: In the 2009 series.
- The Fashionista: Her 2009 version.
- Jabba Table Manners: In the 2003 series, at least until her friends teach her otherwise.Raspberry: I'll reach across the table / Won't even try to share / I'll eat with just my fingers / Ill stand up in my chair / And if that makes 'em angry / Thats how it's gonna be / 'Cause the only one I care about / Is me, myself, and me.
- Pink Means Feminine: Her 2009 version has pink as her theme color.
- Spell My Name with an "S": When Raspberry "Tart" was reintroduced in the 2003 incarnation, her name was changed to Raspberry "Torte" (also used in the 2009 version), though a 30th anniversary doll and the 2021 version reverted the change.
- Tomboy: Though this character aspect was dropped in the 2009 series.
- Tomboy and Girly Girl: Tomboy to Lemon Meringue in the 2003 series, but Girly Girl to Plum Pudding in 2009.
- Took a Level in Jerkass: In the 2021 series along with Adaptational Villainy.
- Voiced by: Laurie Waller (1984); Ashleigh Ball (2009-2015)
While this character has been around since the beginning, he first appeared as a boy, disappeared, then came back as a girl. She's really intelligent and has a pet owl named Elderberry in the 1980s version. She returns in the 2003 version, but she comes off as clumsy sometimes. She returns as a main character in the 2009 version with her clumsiness gone but her intelligence intact. However, she now runs a The Sweet Steps Studio, a dance studio in Berry Bitty City. She adopts a German Shepard puppy and names her Pitterpatch in season 3.
- Alliterative Name: Plum Pudding.
- Catchphrase: "According to my calculations..."
- Cute Clumsy Girl: Her 2003 incarnation.
- Gender Flip: When the character first came out, he was originally a boy. He was later Retconned to a girl and has stayed as one since then. (A possible explanation could be that they are separate entities and the boy vanished and the girl took his place.
- Glasses Girl: In the 1980s specials and in the 2003 series.
- Riddle for the Ages: If they are separate characters, where did the male Plum Puddin' go? Where did the girl who took his place and name come from?
- The Smart Girl: Though she was The Smart Guy before her Gender Flip.
- Tomboy and Girly Girl: The Tomboy to Raspberry Torte's Girly Girl in the 2009 series.
- Tomboyish Ponytail: Her usual hairstyle in the 2009 series.
- Voiced by: Melleny Brown (1981-1984); Mary Waltman (2006-2009) and Andrea Libman (2009-2015; 2021-present)
In the 1980s series, she comes from Big Apple City, the same place as Orange Blossom, and is a famous model there. She has a pet frog named Frappé. The 2003 version has her running a beauty salon in Lemon Lane and her pet in that version is now a skunk named Sourball. Her personality remains unchanged in Berry Bitty Adventures, and in season 3, she adopts an American Cocker Spaniel named Henna.
- Child Prodigy: In the 2021 version.
- Fashion Model: Very successful, at least in Big Apple City.
- Gadgeteer Genius: The 2021 version makes her an inventor.
- Hair of Gold, Heart of Gold: In all incarnations.
- The Ditz: The 2009 version.
- Narcissist: Her first appearance has her praising her appearance in a glass-less mirror, then going to the other side of the mirror and praising herself more.
- Tomboy and Girly Girl: She's the girly girl towards Raspberry Tart's Tomboy in the 2003 series.
- Tomboyness Upgrade: She's gone from The Fashionista to a Wrench Wench in the 2021 reboot.
- Voiced by Melleny Melody (1980s), L. Parker Lucas (2003 series); Margarita Valderrama (2021 series)
A ballerina Strawberry met in the third 80s special. In the 2003 series she was renamed Lime Light. In the 2021 series she was renamed Limon Chiffon.
- Girlish Pigtails: In the 2021 version.
- Has Two Mommies: In the 2021 reboot's Thanksgiving special, she shows up to dinner with her two dads.
- Race Lift: She was made African American for the 2021 version.
- Straight to the Pointe: In keeping with her ballerina motif. (In the 80's)
- Toyless Toyline Character: There was no doll for her in the 2003/2007 toy line, likely due to her only appearance being the very last special for that incarnation.
- Tutu Fancy: Ditto.
- Voiced by Marissa Miliani (2006-2009)
One of the many international friends Strawberry Shortcake met in the 1983 special Strawberry Shortcake's Housewarming Surprise. She lives in China Cup and is said to have Psychic Powers to see into the future. She has a pet named Marza Panda who does the same thing — but in reverse, with flashbacks. When she returned in the 2003 series, her home was changed to the Plum Blossom Province near the Great Wall of Chocolate, and her name was changed to Tea Blossom.
- Aerith and Bob: She's the only character in the franchise who uses initials as their first name.
- Child Prodigy: Roughly six years old, and a talented inventor and mechanic.
- Chuck Cunningham Syndrome: One of the only characters from the original 80s series that did not return in later incarnations.
- Smart People Speak the Queen's English
- Smart People Wear Glasses: With yellow frames.
- Stock British Phrases: She tends to speak in these.
- Suspiciously Similar Substitute: For Plum Pudding.
- Toyless Toyline Character: There were no toys based on her.
- Chuck Cunningham Syndrome: One of the few characters from the original 80s series that did not return in later incarnations.
- Phenotype Stereotype: Her illustrations show her as a brunette with slightly darker skin than Strawberry. Her doll is a little less dark, and has red hair.
- You Don't Look Like You: Her illustrations look different from her toy.
- Voiced by: Susan Roman (1983) and Caroline Iliff (2006-2009)
A friend of Strawberry's who lives in Pearis. She owns a pet poodle named Eclair in both versions.
A friend of Strawberry's from Hollandaise, who owns a duck by the name of Marshmallard.
A friend of Strawberry's from Pickledilly circus, who own a large dog by the name of Sugarwoofer.
- Chuck Cunningham Syndrome: They only existed in the 1980s version of the franchise and did not return in the later incarnations.
- Half-Identical Twins: Lem's the boy, Ada's the girl.
- Punny Name: "Lemonada", the Spanish word for lemonade.
- Smart People Speak the Queen's English: Averted; they are no more intelligent or stupid than the other characters.
- Stock British Phrases
- Twin Banter: To a small extent.
An energetic girl who made minor appearances in the Meet the Berrykins special from the 80s version. Her original incarnation was athletic and passionate about dance. In the 2007 version, she's the hardworking mayor of her town, Banana Boro, who does multiple jobs to keep it running.
A sweet young girl who loves to cuddle. In the 1980s, she was a baby and her pet was a goose named Gooseberry. In the 2003 version of the franchise, she's the little sister of Crepes Suzette and is friends with Apple Dumplin'.
- All There in the Manual: Since she was excluded from the cartoon adaptions of the franchise, the only thing that confirms she's the sister of Crepes Suzette is a description on the box for the "Berry Ballet for Two" doll set produced by Playmates Toys.
- Cuddle Bug: It's in her name.
- Punny Name: "Cherry Cobbler"
- Toyline-Exclusive Character: She never appeared in the any of the specials based on the 1980s or 2003/2007 toylines.
- Voiced by: Sarah Kolosky (2003); Anna Jordan (2003-2009); Ana Sani (2021-present)
Strawberry's pet cat. She's been her pet from the very start of the franchise.
- Butt-Monkey: Custard whenever Pupcake tackles her.
- Cats Are Snarkers: She's very snarky in the 2003 series, mostly around Pupcake.
- Deadpan Snarker: In the 2003 series.
- The Drag-Along: She certainly feels this way in the 2003 series.
- Jerk with a Heart of Gold
- Non-Human Sidekick
- Snarky Non-Human Sidekick: Especially in the 2003 series.
- Not a Morning Person: The 2003 version.
- Talking Animal: Is only this on a regular basis in the 2003 version. She does speak to Souffle the Skunk in one scene of 1982's Pets on Parade.
- Tsundere: A bit of tsun-tsun in the early episodes towards Pupcake in the 2003 series.
- The Complainer Is Always Wrong: Her 2003 version is prone to this a lot.
- Voiced by Niis Haaland (2003-2009)
Huckleberry Pie's pet dog. In the 2003 and 2009 versions, he becomes Strawberry's pet, while in the 2021 version, he becomes Orange Blossom's pet.
- Voiced by: Robert Ridgely (1980-1984); Cork Ramer (2006-2009)
The main villain of the series. In the original 1980s specials, he's known for having an "evil conscience", and having Berry Birds which steal berries. He returns in the 2003 series as Sour Grapes' brother, and in IDW's comic series for the 2009 series.
- Added Alliterative Appeal
- Beat the Curse Out of Him: His Kohlrabi Cookies are so bad, one bite can snap a man out of hypnosis.
- Breakout Villain: In the original series, he appeared in the first TV special and came to be the main villain of the series.
- The Cameo: A picture◊ of him appears in the 2009 series' Dress-Up Dreams app.
- Character Tic: In the 1980s version, he does a tap dance while going "Yah-tah-tah-tah-tah-tah-tah-tah, tah-tah-tah-tah! Cha!"
- Cheaters Never Prosper: In Big Apple City he swaps Strawberry's milk, flour, butter and strawberries with chalk water, plaster, axle grease, and bubble gum during the baking contest. Her new friends quickly hit the market and replace everything in time.
- Cordon Bleugh Chef: This is a big plot point in Big Apple City, in which he and Strawberry are pitted against each other in the Bake-Off. Since he knows he can't honestly beat Strawberry with his Kohlrabi Cookies, he comes up with plan after plan to keep things from getting to that point.
- Cut Lex Luthor a Check: He's shown proficiency with making gadgets, electrical work (hacking traffic lights), training animals, and yes, even cooking. Unfortunately, his evil conscience pushes him toward wicked schemes.
- Dastardly Whiplash: Particularly in the 1980s and 2003 series; he even twirls his mustache at times.
- HeelFace Revolving Door: Actually agreed to become a good guy at the end of the first special when Strawberry and her friends extended their friendship to him after they'd defeated him, but by the time of the second his "evil conscience" causes him to return to villainy.
- Impossible Thief: As mentioned above, he manages to swap out Strawberry Shortcake's ingredients on a closed stage, with untold numbers of eyes staring directly at him, on live TV, without anyone noticing.
- Lethal Chef: In the first special, he's implied to be at least a decent chef, but in Big Apple City his cookies are so bad they make the oven sick, although that could be due to his decision to make them with Kohlrabi.
- Literal-Minded: On occasion, though it's fairly realistic in that he isn't always literal-minded. It helps that Strawberryland is weird anyway.
- Love at First Sight: Falls for the Berry Princess as soon as he sees her, which she uses to manipulate him.
- Not in Front of the Parrot: Invoked. He went to a lot of effort to teach his Berry Birds speech, and uses them to spy on peoples' conversations. This gets used against him when Strawberry teaches them a "berry talk" song and they go right back to Porcupine Peak and start singing it 'til he can't take any more.
- Not-So-Harmless Villain: While he's generally a bumbler in all incarnations, in the first special he floods Strawberryland and steals all the berries, and is only foiled by the Narrator, Mr. Sun, helping Strawberry out. In the Sweet Dreams movie he also nearly ruins dreams for everyone.
- Poke the Poodle: Given the target audience, his schemes never put Strawberry and her friends in danger of anything but inconvenience or depriving them of something they want.
- Revenge Before Reason: In the Sweet Dreams movie, Purple Pieman never had dreams. For this, and for his literal thinking causing him to try to literally snatch Strawberry Shortcake's dream away from her, he storms the Land of Dreams, deceives its inhabitants, boots out the Sandman, takes over the dream factory, holds the main Dream Builder hostage in a cage dangling over a black hole to blackmail the other dream factory workers, announces that dreams will no longer be shipped out, and then mentions that he never dreamed. After all of this, he continues ruining everything for the Land of Dreams, but he sure finished up a lot of revenge before explaining himself.
- Spell My Name with a "The": Subverted. While he is a villain who speaks of himself using his full name (and following up with his song and dance), he couldn't care less that everyone else calls him by shorter versions of his name.
- Suckiness Is Painful: Strawberry Shortcake's "berry talk" is literally painful to him, as is Sour Grapes's yodeling. He's sincerely frightened by the prospect of being exposed to either.
- Third-Person Person
- Verbal Tic: When the Pie Man mentions himself, he always says it as dramatically as possible, then follows with a quick song and dance. According to The Sweet Dreams Movie he even includes this in his signature.
- Visionary Villain: He has lofty dreams of taking over Strawberryland, but never gets to achieve them.
- Weaksauce Weakness: In the 1980s specials, berry talk, which undoes his plans in two specials in a row.
- White Hair, Black Heart: He plays this trope pretty straight, though in the IDW comics his hair is dark purple.
- Voiced by: Joan Gerber (1982); Jeri Craden (1983-1984), Bridget Robbins (2006-2009), Diana Kaarina (2015); Meg Roe (2021-present)
- Anti-Hero: In the 2009 series, where she's quick to bicker but still supports her sister and friends deep down.
- Anti-Villain: In the 2003 series.
- Becoming the Mask: In Dancin' in Disguise, she starts going through the HeelFace Revolving Door before finally settling on a HeelFace Turn because of this.
- Beta Bitch: To Raspberry Tart in Berry in the Big City. Although she isn't actively mean, she bends to Raspberry Tart's more domineering personality and goes along with the nasty plots.
- Deadpan Snarker
- Evil Diva: Complete with Opera Gloves and the purple outfit.
- Feather Boa Constrictor: Sour Grapes wears her pet snake like this.
- Freudian Excuse: In the Sweet Dreams Movie she invokes this to a degree, mentioning she could have been completely different if she'd gotten the doll she wanted as a child.
- Genki Girl: Though she is grown, she is certainly (in)famous for being this.
- HeelFace Revolving Door
- Hartman Hips
- In Name Only: Her 2009 incarnation has little in common with her other selves except the name.
- Insane Troll Logic: In Meets the Berrykins she plans to make the most irresistible perfume in the world—by combining literally every single scent from roses to garbage.
- Literal-Minded: Much less so than the Pie Man, though she falls into it at times.
- Make Me Wanna Shout: In the 1980s series one of her powers was to cackle and make a horrendous noise that could stagger people.
- Makeup Is Evil: In the fifth 1980s TV special, her obsession with making the perfect perfume causes a huge, rotten-smelling cloud to form and threaten Strawberryland and the Berrykins, and she tries to capture and shake the scent out of the Berrykins to get it right.
- Manchild: In the 2003 series, which she justifies as she never had a doll when she was a child.
- Not a Morning Person: Stated In Queen For A Day.The Peculiar Purple Pieman: Ms. Grapes, what time do you get up in the morning?Sour Grapes: No earlier... than noon.
- Not-So-Harmless Villain: While her plans are always foiled, in the 1980s specials she's generally more dangerous than the Pieman, and more willing to threaten people to get what she wants. She also boasts of having successfully committed crimes when he hasn't.
- One of the Kids: Becomes this over time in the 2003 series.
- Snakes Are Sinister: Dregs, her snake.
- Sugar-and-Ice Personality: In the 2021 reboot, despite being billed as an antagonist. Sour Grapes is polite and can think nice things about others, but it's hard to see under such an apathetic disposition.
- Team Mom: Starting with her first heel face turn in the episode Dancin' In Disguise, she when not in the role of villain essentially replaced Honey Pie Pony regarding this position with the main cast.
- Would Hurt a Child: Plans to shake all the scent out of the Berrykins for her perfume.
Sour Grapes' niece, who only appears in a comic book and an illustration. She has a pet worm named Durt.
- Alien Non-Interference Clause: Somewhat implied in the first special, where he sits back and lets events unfold until he can't stand the Purple Pieman's nefarious actions anymore and rats him out to Strawberry. In later specials he helps out much more readily.
- Deus ex Machina: Has acted like this in the specials sometimes.
- Narrator: He narrates the specials and introduces the characters.
- Nice Guy: Friend to all the good folks in Strawberryland, and willing to intervene as best as he can against the Pieman and Sour Grapes.
- The Omnipresent: He's, you know, the sun, so not much can escape his gaze.
- Combo Platter Powers: The Berry Princess can, at least, fly, create/infuse scents, and uh, grow hair. Because berries and other fruits have hair?
- Invasion of the Baby Snatchers: Inverted. They're non-human children who get kidnapped by The Purple Pieman and Sour Grapes (presumably humans).
- Odd Job Gods: The Berrykins create scents for fruit. The Berry Princess corrals them (and also creates scents).
- Painting the Frost on Windows: The Berrykins are tiny children who help the Berry Princess provide the scent for berries and other fruits.
- Parental Substitute: It's not clear where the Berrykins come from, but the Berry Princess basically serves as their den mother, at least until she fobs them off on the Strawberryland kids.
- Promotion to Parent: At the end of the special she just hands the Berrykins over to Strawberry and her friends then heads up into the sky. Strawberry and her friends are about six or so.
- Rapunzel Hair: Among her myriad powers is somehow being able to sense that Strawberry wants long hair and then giving it to her. Berries!
- Rhymes on a Dime: The Berry Princess does this while introducing her helpers.
- Visible Odor: The Berrykins spray puffs of the signature scent with a color that matches their own.
Introduced in the 2003 series
- Voiced by Samantha Triba (2003-2009)
An inventor who lives in Cookie Corners and bakes cookies. Her Pet is Chocolate Chipmunk, who she (And the other residents of Strawberryland) can understand despite just chattering.
- Voiced by Laura Grimm
- Verbal Tic: She often talks in sailor slang.
- Voiced by Rebecca Noddle (2003-2009)
Another new character, she was introduced in year 2. She has a pet named Cola Chameleon.
- Alpha Bitch: Though she outgrows it later on.
- Anti-Hero: She serves as one in her introductory episodes. She drops this after her redesign.
- Cheaters Never Prosper: In "Peppermint's Pet Peeve", she cheats in the "Best Pets" competition, resulting in her and Cola Chameleon being disqualified.
- Deadpan Snarker
- Dislikes the New Guy: Was initially unwelcome of Rainbow Sherbet because she is different than everyone else, and her resentment almost results in her leaving for good; she learns her lesson when Strawberry throws a costume party where everything is the same, and Peppermint realizes being the same would be boring.
- Five Stages of Grief: She hits all five stages throughout "The Costume Party" in accordance to her negative reaction toward Rainbow Sherbert. She is unwelcome towards her arrival in Strawberryland (denial), repeatedly lashes out at everyone because she's not like them (anger), her words hurt Rainbow and she considers moving away (bargaining), she attends a costume party held by Strawberry where everything's the same and breaks down when she doesn't get what she wants (depression), and apologizes to Rainbow and finally accepts her as a friend, even though she's different (acceptance).
- Jerk with a Heart of Gold: Generally the most negative character in the show, but does show a softer side every once in a while. Her more jerkish qualities become more subdued later on.
- I Just Want to Have Friends: "Playing to Beat the Band" reveals that she feels like an outsider and joins Strawberry's band in an attempt to befriend her (despite Strawberry and the others already viewing her as a friend).
- Ineffectual Loner
- No Indoor Voice: Tends to have this when she gets mad.
- Tomboyish Ponytail: She gains this in her 2008 redesign.
- Vocal Dissonance: Her voice actress was already 18 when her debut episode came out, making her sound noticeably deeper than other characters while looking about the same age.
- Hair of Gold, Heart of Gold: Her 2003 design.
- You Gotta Have Blue Hair: Her 2007 redesign on the box of her Playmates doll gives her blue hair.
- Alliterative Name
- Bare Your Midriff: Downplayed since only her navel is seen.
- Dark-Skinned Redhead: She has tan color skin and long orange hair.
- Everything Is Better With Monkeys: She has a pet monkey named Banana Bongo and hangs out with a bunch of them in the jungle.
- Race Lift: She has slightly lighter skin in her 2007 appearances, presumably to differentiate from her hair color.
- Rapunzel Hair
- Who Wears Short Shorts?: In official artwork pictures, she was given longer shorts in the cartoons.
A teenage girl who loves all-things summer and riding horses.
- Girlish Pigtails: Her design on the box for her Country Fun doll gives her these.
- Hidden Depths: Can lip-sync to jazz music.
- Annoying Patient: During "Get Well Adventures".
- Put on a Bus: She moved to Ice Cream Island in the 2007 redesign, right after being demoted to extra for a set of episodes.
- Smart People Speak the Queen's English: She has a British accent, and is also quite street smart. However, she's the only pony on the show who could talk, and she does have Ooh, Me Accent's Slipping moments too.
- Talking Animal
- Team Mom: In some episodes.
The first villain in the 2003 series, he's a traveling horse napper who appears in Adventures on Ice Cream Island and proceeds to kidnap Honey Pie Pony and the other fillies on Ice Cream Island. He has a pet bird named Raven who later undergoes a HeelFace Turn. While he doesn't return in the cartoon, he comes back in the Game Boy Advance game Strawberry Shortcake:Ice Cream Riding Camp.
- Beleaguered Assistant: Has one in Raven.
- Dark Is Evil
- HeelFace Turn: At the end of the game when you rescue him.
- Hoist by His Own Petard: In the GBA game, he's drilling the cookie crust foundation of Ice Cream Island to and attempts to sell it as snacks. His reckless drilling ultimately gets him into trouble which Strawberry and co. must help him out of.
- We Will Meet Again: At the end of "Festival of the Fillies," he swears "You haven't seen the last of me!" The promise could be said to be fulfilled in the GBA game.
Introduced in the 2009 series
- Voiced by Nicole Oliver
Known as Katiebug and Sadiebug, they are two ladybug relatives of Junebug, the mail bug. While they don't live in the city itself, they do visit and usually get into lots of mischief.
- Voiced by Shannon Chan-Kent
A new character who's an idol signer to travels to Berry Bitty City.
- Voiced by Scott McNeil
Introduced in the 2021 series
- Voiced by Ana Sani
- Voiced by Vincent Tong