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Characters / Persona 4: Antagonists

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The antagonists of Persona 4.

Every person listed here is a Walking Spoiler. Thus, expect many unmarked spoilers ahead. You Have Been Warned.

For the full list of characters from the game, click here. For tropes relating to characters in Persona 4: Arena, click here.

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    The Suspect 

Mitsuo Kubo

Voiced by: Tsuyoshi Takahashi (Japanese), Kyle Hebert (English)

A student from another school in Inaba. A loner all his life who only found solace in video games, he is first seen trying to ask out Yukiko on the protagonist/Yu's first day of school. He fails, as with everyone who does so, and spends the next several months as a recurring background character, loudly complaining about the latest happenings to anyone who will listen.

After the Investigation Team manages to save three victims in a row, King Moron is found dead, arranged in the same manner as the first two victims, and Kubo appears on the Midnight Channel, taunting the viewers to catch him if they can. Now the biggest suspect in the case, the Team rushes into the TV after him, tracking him to a dungeon inspired by an old-school 8-bit RPG. There, they find him facing down his Shadow, which claims that he's "nothing."

After his Shadow is defeated, the Team drags him back to the real world, where he claims responsibility for the murders and relishes in the attention his actions gained him. Unfortunately for the Investigation Team, it's quickly proven that he was a mere copycat killer, with Morooka as his only victim. Nothing is stated about him after this, other than that the police admitted they made false charges after Namatame becomes the next suspect.
  • Adaptational Attractiveness: He didn't become a handsome guy in it, but the anime noticeably scales down his creepy face a bit, as it looks proportional now.
    • In his first appearance, he looks almost identical to the game portraits. It's only later when they enlarge his eyes, reduce the definition of his lips, and generally give him a more boyish appearance.
  • Adaptational Expansion: The Animation delves into more of his perspective, including his attempts to take credit for the murders only to be mocked online.
  • Attention Whore: He claims to be the killer so people will pay attention to him. When the Investigation Team find out, they're incredulous that attention was his motive.
  • Ax-Crazy: He even gets thrown into the loony bin at the end.
  • Barrier Change Boss: To some extent since his Shadow uses wall spells.
  • Believing Their Own Lies: After being constantly ignored even after his confession, Mitsuo actually believes he is responsible for the murders of the first two victims.
  • Be Yourself: Subverted. Unlike the other "victims" up to his point, he refuses to accept his Shadow since it'd mean coming to terms with being an Empty Shell. During his boss fight, unlike the previous Shadows, Shadow Mitsuo never says that he's "the true self". This indicates that Mitsuo was caught up in his delusions that he has become no different from his Shadow.
  • Big Bad Wannabe: Kubo claims responsibility for killing Mayumi Yamano, Saki Konishi and Kinshiro Morooka. In truth, he only killed Morooka. In fact, his claims of being the killer only causes the real killer to attempt to murder him.
  • Black Eyes of Evil: His eyes are entirely black, without any pupils. He's also one of the antagonists (though not the main one). Kanji even lampshades how creepy Kubo's eyes look.
    Kanji: Looking at those fish eyes really pisses me off!
  • Chekhov's Gunman: His first appearance is on the first day of school, when he tries to ask Yukiko out on a date (and fails miserably). He doesn't show up for a while after that, but Kubo ultimately proves important to the plot.
  • Copycat Killer: Kubo claims to be behind the three murders in Inaba, but he's actually behind only one (Mr. Morooka). Kubo copied the real killer because he wanted attention.
  • Creepy Monotone/Dull Surprise: Not so much himself, but his Shadow doesn't show much emotion.
  • Deconstructed Character Archetype: Of the Otaku character trope. Unlike most examples of otaku, Kubo is an example of how his indulgences make him an Ineffectual Loner with a Lack of Empathy. This toxic lifestyle and the impact on his social life is what drives him to commit murder for the sake of attention.
  • Dirty Coward: In The Animation, he tries to heckle six-year-old Nanako at the grocery store, but flees when Yu shows up to stand up for her. Kubo's also shown taking his rage out on a punching bag with Kanji's face taped on it, but is too scared to actually confront Kanji face-to-face.
  • Disc-One Final Boss: As a pretty clear-cut case of a Red Herring, he looks like a final boss if you aren't paying close enough attention.
  • Dramatically Missing the Point: He gloats when his Shadow disappears, not realizing that this essentially amounts to failing to come to terms with his own inner thoughts.
  • Empty Shell: Kubo subconsciously fears that he'll become one. His Shadow emphasizes this, talking in Creepy Monotone.
  • Evil Counterpart: In the anime to Yu. They both suffer from loneliness (Mitsuo wants to be special while Yu wants friends), and Mitsuo's shadow even pulls a Not So Different on Yu.
  • Evil Is Petty: Kubo committed murder on Morooka purely because he wanted attention.
  • Fame Through Infamy: He wants people to pay attention to him so badly that he tries to take credit for the first two murders, and goes so far as to actually murder Mr. Morooka to this end.
  • Fetus Terrible: His Shadow takes this form, also talking in Creepy Monotone and revealing Kubo's motivations for committing murder.
  • Foreshadowing:
    • In his dungeon, notice how the game text says that he "defeated" Yamano and Konishi, but "killed" Morooka. That's a large hint at the fact that he isn't the real killer.
    • There was no mention of either Yukiko, Kanji, or Rise at all in the dungeon, showing how he has no idea of the fact that either of them were victims as well.
    • His Shadow has the normal boss battle music, "I'll Face Myself -Battle-". For someone who is claiming to be a serial killer, you'd think he'd have a special boss theme, but he does not. This is changed in Golden where he does get his own boss theme, but even then it isn't unique; it's just an 8-bit remix of the normal boss music.
  • For the Evulz: He only killed Morooka and claimed responsibility for the murders to garner attention.
  • From Nobody to Nightmare: Subverted. While he did kill Morooka, he ultimately never becomes any more dangerous than the next kid. His Shadow then manifests how terrible he can possibly become.
  • Gonk: His eyes and facial expression make him look like a deranged Gerber Baby.
  • Hate Sink: He isn't portrayed at all sympathetically. Not only are all the party members completely disgusted with him, they found him creepy and repulsive even before he killed one person and claimed credit for all the other crimes.
  • I Just Want to Be Special: Deconstructed, as it drives Mitsuo to commit murder just to get attention. It's also shown that his otaku behavior and isolation have driven him to become so lonely that he considers Fame Through Infamy to be better than being ignored.
  • Inferiority Superiority Complex: His Shadow may be a manifestation of his terror about being "nobody."
  • It's All About Me: His motive is nothing more than to gain attention, no matter how warped it is.
  • Jack the Ripoff: After he killed Morooka he set his body up in the same way as Saki and Mayumi. Unfortunately for him, he couldn't replicate the cause of death, so he simply hit Morooka on the head with a blunt object. He also messes up how the body is found, leaving Morooka hanging from a water tower instead of an electrical pylon like Yamano and Konishi. The Killer even scoffs at the shoddy manner he replicated the crime scene.
  • Jerkass: Even apart from Kubo committing murder on his teacher solely because he wanted attention for it, Kubo's also a misanthrope on par with the actual killer. His Establishing Character Moment is Kubo trying to hit on Yukiko when she's clearly having a bad day.
  • Kick the Dog: In the anime, he threatens Nanako when she tries to get the same item as he does in Junes. Lucky for Nanako that Yu is there to tell Kubo off.
  • Locked Out of the Loop: The main key that he is not the true culprit is his lack of knowledge about the TV World. The Investigation Team only point this out after finding out that he is a copycat.
  • Loners Are Freaks: He was already a creep before the events of the story. Whether it was his loneliness that caused him to be this way or the other way around is still unknown.
  • Machine Monotone: His Shadow's true form, which takes the form of a giant 8-bit soldier.
  • Mythology Gag:
    • His Shadow Boss seems similar to the final boss of Shin Megami Tensei if..., the game that started this series, which certainly fits with his dungeon theme.
    • The character himself shares aspects with both Hazama from If and Nakajima from the original Digital Devil Story: Megami Tensei novel, being a loner student with access to supernatural means who kills a teacher.
  • Obviously Evil: His creepy appearance and Non-Standard Character Design don't bode well for him at all.
  • Otaku: While he's obsessed with video games and the like (as seen from his dungeon and The Animation), he's actually a deconstruction of the trope. Kubo does like those things, but his lack of friends and bad social skills have left him feeling isolated. He ends up committing murder because he thinks that the attention that comes from being an infamous serial killer is better than being a nobody.
  • Psychopathic Manchild: His Shadow takes the form of a baby, literally crying for attention in the anime.
  • Red Herring: His entire purpose in the plot, as his actions and claims throw the Investigation Team off the trail of the real killer. Notably, Kubo did commit one of the murders, but he's just a Copycat Killer in the end.
  • Slasher Smile: Does one of these at the beginning of episode 11.
  • Small Name, Big Ego: He claims that he's the notorious serial killer, but in reality is nothing more than a Copycat Killer who's out of his depth.
  • The Sociopath: His Shadow may be a manifestation of his inability to experience strong feelings. The Shadow speeks with Creepy Monotone and takes the form of a giant 8-bit soldier.
  • Spanner in the Works:
    • Killing Morooka also throws a massive wrench in the Investigation Team's attempts to piece together The Killer's patterns and motives. Initially, they assumed that The Killer targets people who appeared on TV and the Midnight Channel based on the pattern of the victims and abductees. But because Morooka did not fit either criterion, the Investigation Team were briefly left at a loss, even doubting that the Midnight Channel had any connection to the murders.
    • The Killer considers him this, saying that if Mitsuo turned himself in while taking credit for the crimes, it was likely that the Kidnapper would believe the Killer had been caught and stop "saving" people. As such, the Killer decides to throw Mitsuo into the TV in hopes that he'll die and thus be ruled out as the true culprit.
  • Stalker with a Crush: Appears this way towards Yukiko. When Yukiko calls him out once the Investigation Team had caught him, Mitsuo, still delusional, asks if he'd gotten her attention. In the anime, he tries it again while on the end of his power trip from killing Morooka, but gets scared away by Chie and Kanji.
  • Sympathy for the Devil: In The Animation, once Mitsuo is arrested again, the news constantly ridicules and demeans him for it. This actually angers Kanji for how they look down on him.
  • Tarot Motifs: The Reversed Hermit, representing isolation, loneliness, and withdrawal from the world.
  • Unusually Uninteresting Sight: Because of his insanity, he never wonders how he ended up in the TV World or even asks whether is he in reality or not. This is what causes Chie to doubt Kubo being the actual killer.
  • Villainous Breakdown: Although he was already insane, Kubo falls even further into insanity after his confession is ignored and he refuses to accept his own Shadow. Kubo's goal was Fame Through Infamy; when he just gets mocked and ridiculed instead of being thought of as dangerous, Kubo really loses it.

    The Lead 

Taro Namatame
Click here to see Kunino-sagiri 

Voiced by: Koji Haramaki (Japanese), Zach Hanks (English), Matthew Mercer (English, The Animation)

Once a secretary in the Yasogami City Council, Taro Namatame's affair with news reporter Mayumi Yamano was a hot local topic by the time the Protagonist arrives in town. It ultimately cost him his job, and by the time the Protagonist arrives, he has been reduced to a mere deliveryman.

After kidnapping Yukiko, Kanji, Rise, Naoto and Nanako, he becomes the Team's chief suspect. He is confronted and defeated inside a manifestation of Heaven created as a twisted fusion of his own messianic complex and Nanako's innocence. Now cornered, Namatame transforms into an entity known as Kunino-sagiri by merging with the Shadows around him. He also plays a pivotal role in determining the outcome of the case; should the player choose to simply let him take the blame for the murders, they will be "rewarded" with the Bad Ending. If the Protagonist/Yu convinces his teammates that something still seems off about the case, the game will move the player closer to the Normal and True Endings.

Should he be spared, Namatame, still recovering from his experiences, will aid the Investigation Team by offering his perspective on the game's events thus far: after witnessing the deaths of Mayumi and Saki, Namatame concluded that anyone who appeared on the Midnight Channel would be murdered in the real world, and made it his life's mission to "save" them by hiding them inside the television. Unfortunately, his understanding of the TV world was extremely flawed, and his actions could have very easily caused more murders.

In the extended true ending of Persona 4 Golden, he can be seen running again for public office, determined to be a political force for good in Inaba as penance for his actions.
  • All-Loving Hero: Deconstructed. Although he genuinely wants to save people, his actions did more harm than good, and he never develops the Persona powers that his counterparts — Yu and the Killer — did. It is implied that this is because he failed to grasp the truth about the Midnight Channel on his own.
  • All for Nothing: In reality, his plan to "save" people with the Midnight Channel collapses by the fundamentals since people appearing on the TV does not equal them being thrown in; Even if someone like say, Yamada is being thrown onto the TV, Nanako will still appear on the TV anyway if she had garnered public attention and Yamada doesn't. Unlike Adachi or you, he clearly doesn't know how the Midnight Channel works at all.
  • Anti-Villain: He really does just want to do good, but a lot of people almost die because of his ignorance.
  • The Atoner: He initially promises to "save" people from the Killer in memory of his dead lover, Mayumi, but his actions wind up doing far more harm than good. In the end, he winds up filling this role properly, aiding the investigation team and trying to help the people of Inaba.
  • Attack Its Weak Point: Kunino-sagiri's antenna is its weak point in the manga.
  • Barrier Change Boss: His Quad Converge spell multiplies the power of one random element (which he then spams) by 4, and cuts all others to 1/4. It's kind of nasty, but so easily turned against him.
  • Battle Theme Music: "A New World Fool" as Kunino-sagiri, shared with the Killer.
  • Big Bad Wannabe: Inverted. Thinking that the Killer was using conventional methods to kill Mayumi and Saki as well as his interactions with Shadow Mayumi, he thought that the Midnight Channel was a safe haven. Guessing that the Killer was targeting individuals who were featured on TV, he thought that Yukiko was the next target, thus setting up his kidnapping method via putting them in the Midnight Channel and planning to retrieve them later, unaware that he's doing the same as the Killer.
  • Break Them by Talking: Kunino-sagiri does this to Soji in the manga.
    "You think yourself a hero...? You want everything to go just as you see fit. But the real hero... is me... I'm the savior... I know... I know, in truth... how empty you are inside. Always obeying your parents and others, playing the part of the good little boy, to keep up appearances. You may have convinced yourself that you make your own choices now... but you're nothing but a puppet on strings.
  • The Call Has Bad Reception: The cause of all his problems, which is only further exacerbated by the Killer's manipulations.
  • Cassandra Truth: He attempted to warn Saki Konishi about the Midnight Channel, but she was creeped out by his demeanor and didn't listen. He later attempted to warn the police about it, but was passed off as a lunatic.
  • Commonality Connection: The reason for how he ended up having an affair with Mayumi Yamano. Both of them bonded over the stress of their work life, and how they came from Inaba.
  • The Chew Toy: He's played for a chump by two of the main antagonists, has a grotesque fog god smuggled inside of him without his knowledge instead of an Izanagi Persona, nearly gets murdered and incarcerated due to a terrible misunderstanding, and in Golden's new ending, it's implied that he outright loses the power to enter the TV World.
  • Chronic Hero Syndrome: Deconstructed. His obsession with trying to save people from The Killer, while well-intentioned, only causes him to play right into The Killer's hands. The Killer even lampshades this, mocking Namatame for being so caught up in the delusion that he still continued "saving" people even when it appeared that the killer had been caught.
  • Crouching Moron, Hidden Badass: He appears to be nothing but a depressed layabout who spends most of his days grieving, but is actually a dangerously competent kidnapper.
  • Defeat Means Friendship: Once he's beaten in the Midnight Channel (and provided you spare him), he joins with helping the team's efforts to stop the murders.
  • Despair Event Horizon: He hits it after Mayumi dies and only gets worse as the events of the game continue. It makes sense, since his part of Izanagi represents despair. Thankfully, he gets better.
  • Drowning My Sorrows: Falls into this after the scandal involving his affair. The murders only worsen his problem.
  • Early-Bird Cameo: It's possible to talk to him in around May, well before he takes action.
  • Earn Your Happy Ending: In the extended epilogue of Golden, it is revealed that Namatame has been released from prison early and has begun putting his life together again. When the protagonist returns to Inaba, he sees Namatame making a speech about his plan to return to public office again to atone for the mistakes he had done over the last year. A few years later, he is currently the state secretary of Inaba.
  • Easily Forgiven: After the Killer is apprehended, he is released from prison with his slate wiped clean. Apparently, none of the people he kidnapped pressed charges (including the Dojimas) and his incoherent ramblings and inability to reproduce his methods were not enough to implicate him of any crime.
  • Forced to Watch: Despite trying to save them both, he could only watch as Mayumi and Saki died violently on the Midnight Channel.
  • A God Am I: Develops a messiah complex at some point, believing that he is a righteous savior, protecting the innocent. The truth is a lot more complicated than that.
  • The Heavy: While it turns out that he wasn't the killer after all, his actions nonetheless drive the plot. His kidnappings were what led to the formation of the Investigation Team and led to what it is now.
  • Heel–Face Turn: He's not even much of a heel to begin with given his good intentions, but after he's given the chance to explain himself, he dedicates his motivations to the Investigation Team and becomes both an ally to them and the reason they can catch the real villain.
  • Heel Realization: Throughout the game, he kidnaps people he saw on the Midnight Channel and throws them into the TV to protect them from a Serial Killer. He sincerely believes that the TV is a safe place, and he can retrieve them once the killer's found. What he doesn't realize is that they can't escape on their own, and once the fog lifts, they will be killed by Shadows. Once he himself enters the TV to escape police pursuit, it hits him just how wrong he was, and he does everything he can to assist the party as atonement.
  • Hoist by His Own Petard: In one version of the bad ending that happens if you fail to save Nanako in time, Namatame dies along with Nanako as a result of his attempt to escape into the TV.
  • Ignored Epiphany: When questioned by the Investigation Team in the hospital, he admitted that when he entered the TV World for the first time, he realised that it was not the safe haven that he thought it was. However, caught up in his own messianic delusions and the trauma he had been through, he remained in denial.
  • Interrupted Suicide: When the investigation team go to speak to him in the hospital, he is seen sitting by an open window he was trying to climb out of.
  • Locked Out of the Loop: Essentially the reason behind Namatame being an antagonist. To his knowledge, throwing potential targets into the TV World is saving them from suffering the same fate of Mayumi or Saki. The fact that Yukiko and the others all survive is proof of this for Namatame. Having never stepped foot into the TV World himself, he had no idea of the dangers he was putting them in.
  • My God, What Have I Done?: After he realizes that his actions could have potentially caused more deaths.
  • New-Age Retro Hippie: Kunino-sagiri has elements of this, including a billowy T-shirt with a heart and peace symbol on it, in addition to frequently making the two-fingered peace sign (which he uses to attack).
  • Nice Guy: Really, he is. The only reason he's listed on the Antagonist page is because of the Obliviously Evil nature of his actions causing trouble for the people of Inaba. When he realizes his errors, he shows himself to be a good man who wants to protect innocent people.
  • Not Me This Time: In the endings where you spare him but fail to catch the true killer, despite confessing to the multiple kidnappings, he flatly denies involvement in the murders of Mayumi and Saki. This is also brought up if you nail the killer; Dojima notes that he has shaky motives and an ironclad alibi.
  • Not So Different: From the Investigation Team. All he wants to do is to save people, like they do. This is especially so for Yosuke, who was motivated to act by the loss of a loved one and also wanted to be a hero. It's why they can ultimately forgive him for his involvement.
  • Obliviously Evil: He genuinely believes he's "saving" people by throwing them into the TV. Unfortunately, because of his own flawed understanding of the TV World and the Killer's manipulations, he never realized that doing this would have actually killed them instead, and indeed is how the Killer offed the first two victims. Once he discovers the truth about the TV world, he is horrified and becomes desperate to atone.
  • Punny Name: Taro Namatame, as in Tarot.
  • Red Herring: Turns out he's not the mastermind of the murders. Go figure.
  • Sadly Mythtaken: Kunino-Sagiri in the original Japanese myth is just a minor fertility god. He's not an angelic abomination.
  • Sanity Slippage: By the time the Investigation Team had caught up with him in the TV World, Namatame was steadily losing his grasp on reality.
  • Shadow Archetype: For the entire investigation team. Just like them, he was trying to protect people from the Killer. However, he was completely alone, meaning he had nobody to keep his sense of reality in check, resulting in a series of mental breakdowns and a twisted messiah complex. It doesn't help that he was being manipulated by the killer into doing his work for him through exploiting his flawed understanding of the TV World.
  • Sympathetic Adulterer: He knows that his affair with Mayumi was wrong, but he genuinely loved her, and his relationship with his wife was often troubled.
  • Tactical Suicide Boss: Makara Break is a move Kunino-sagiri will take advantage of during its first phase to keep you from reflecting its attacks back at it. Yet, it stops using anything other than ma-dyne spells the entire part of the fight that is Quad Converge. This allows you to feed his him own powerful magical attacks with impunity.
  • Tarot Motifs: The reversed Judgement; a lack of reflection and self-evaluation. Overwhelmed by the despair and his own messiah complex, Namatame never really reflected on the decisions he had made and whether or not he's actually saving people. He admits to the Investigation Team in the hospital that he started to have his doubts, but nonetheless continued his kidnappings. Had he actually stopped to reevaluate his methods, perhaps none of the tragedies with Nanako's kidnapping would have happened.
  • Throw the Dog a Bone: He manages to regain a normal life after the events of the game and the new ending in Golden even has him running for mayor. Persona 5 eventually reveals he became the state secretary for Inaba.
  • Too Long; Didn't Dub: It's pretty noticeable when Matthew Mercer takes over for Namatame in Golden, since Atlus reused all of his previous audio, only recording new lines for the parts where he talks about the game's new events.
  • Tragic Villain: You can't help but feel sorry for the guy provided that you spare him and learn his story.
  • Trauma Conga Line: Geez, this guy had it rough, to say the least:
    • He is stuck in a loveless marriage with his wife, whose singing career caused them to drift apart.
    • His affair with Mayumi is exposed, resulting in him being the subject of a public scandal that saw him losing his job and divorced with his wife.
    • Not long after, he discovered that the woman that he loved was found dead, and saw her die in front of his own eyes on the Midnight Channel.
    • He then fails to save Saki Konishi as well, and had to watch her die on the Midnight Channel just like Mayumi did.
    • He ends up becoming an Unwitting Pawn to the Killer, who exploits Namatame's desire to save people by throwing them into the TV World, making him The Scapegoat for the very murders that he tried to prevent.
    • Trapped in the Midnight Channel with Nanako, he ends up getting possessed by the shadows around him to become an angel-like monstrosity.
    • When Nanako apparently dies by his actions, the Investigation Team became so pissed that they came very close to dumping him into the TV world the same way he did his victims which would result in him being killed.
    • Finally, there's his realisation that his attempts to save people was what was endangering them in the first place.
  • Unwitting Pawn: His original idea to throw people into the TV World came from the Killer, who would continue to sit back and enjoy the suffering he was obliviously causing. Ultimately, along with the Protagonist and the Killer, he is one of the Greater-Scope Villain's three "game pieces" — Despair, in his case — meant to determine what humanity desires most.
  • What the Hell, Hero?: Though he may have had nothing but the best of intentions, Chie rightfully calls Namatame out on never questioning the nature of the TV world.

    The Killer 

Tohru Adachi
"Those who actually succeed in life, they just happen to be born with a magic ticket called talent."
Arcana: The Jester, Hunger (Golden)
Persona: Magatsu-Izanagi
Weapons: Pistols
Voiced by: Mitsuaki Madono (Japanese) and Johnny Yong Bosch (English)

Originally a side character turned antagonist, Adachi became a Social Link in Persona 4 Golden, representing the Jester and Hunger Arcanas.

Adachi is a seemingly bumbling detective who was transferred to Inaba due to an unknown incident (presumably a serious offense). One of the main authorities on the murder cases along with Dojima, he has a habit of divulging critical information to the Investigation Team, making him a seemingly useful ally. Turns out that not only is this all just an act, but he's the one behind the murders.

After trying to force himself upon Mayumi Yamano in a fit of lust, he accidentally pushed her into the television world, discovering his powers. He then used Saki as a guinea pig to test his abilities after she came to the police station for questioning - but not before ranting to her about how he thinks girls her age should behave. Seeing the murders as a source of entertainment within a sleepy rural town he found insufferably boring, he manipulated Namatame into becoming his cat's paw by convincing him that the Midnight Channel predicted the murders and that the television world was a safe haven.

His social link focuses on his laziness and dissatisfaction with his job while dropping subtle hints about his true feelings, and is unique in that it can be leveled up at night as well as daynote . If his Social Link is Rank 6 before the endgame, his social link will rank up automatically with the plot. The Protagonist can later choose to either confront Adachi alone, or keep quiet about his suspicions. Choosing the former will shatter Adachi's Social Link and mutate it into the Hunger Arcana. If the Protagonist remains quiet, he is given the choice to aid Adachi by destroying a vital piece of incriminating evidence, increasing the Jester Social Link to Max Level and invoking the Accomplice Ending.

While he claims to be much more mature than the Investigation Team, it's clear the whole affair comes down to him throwing a tantrum over his poor lot in life. After he's exposed, he is chased into the Midnight Channel, where he reveals Persona powers not unlike Yu's. Defeated by a bunch of mere teenagers, he is dragged back to the real world, where he is arrested, tried, and convicted of his crimes. Adachi represents "Emptiness" in the experiment, and because his actions are the most influential, he unintentionally sentences humanity to an Assimilation Plot.
  • Accidental Murder:
    • His first murder was one of these. He wasn't aware of his powers at the time, and he accidentally pushed Mayumi into the TV during what is implied to be an attempt to rape her.
    • Played with in Golden: The Animation. He was already aware of his powers at that point and intentionally pushed her in, but didn't outright intend to murder her.
  • Adaptational Badass:
    • His game version is a relatively low-tier boss, much less complicated than both the Kunino-sagiri fight that came before him and the Final Boss that follows him. His anime version, on the other hand, demonstrates the power to summon multiple copies of the Reaper and fights Yu on basically even footing, even having an advantage for a large chunk of the fight.
    • In Golden: The Animation, he effortlessly dispatches several of Yu's late stage Personas, and Magatsu-Izanagi is capable of one-shotting the Final Boss.
    • The manga adaptation has him dominating Chie, Yukiko and Naoto at the same time without much effort, before proceeding to battle the Protagonist to a stalemate. Magatsu-Izanagi also has the ability to stretch and grow additional arms.
    • In general, every appearance Adachi makes that isn't in Persona 4/Golden implies that canonically he's at least as powerful as Yu with just Magatsu-Izanagi. The kicker is that in the games, he's not just fighting Yu, but the whole Investigation Team by his lonesome, and from a gameplay perspective he's probably intentionally made an easy boss as a warm-up for the much more punishing Final Boss.
  • Adaptational Nice Guy: Practically all adaptations following the original game make him at least somewhat more sympathetic. He even gets to join in on cheering Yu on during the final battle in Golden.
  • The Aloner: He's not that keen on hanging around or depending on other people, finding it troublesome and believing true freedom to lie in solitude.
  • Ambiguous Situation: When you first meet him, he is seen vomiting at the sight of Mayumi's dead body. It's left ambiguous whether or not he's faking it, or he's really shocked that he had just murdered someone.
  • The Atoner: It's implied that, after being apprehended, he is inspired by both the Investigation Team's optimism and Dojima's kindness, and tries to honor their wishes, even showing up to give encouragement to the protagonist in the final battle (in his own way). The epilogue in Golden furthers this, revealing that he's been fully cooperating with the police and behaves himself in prison.
  • Attempted Rape: To Mayumi — he accidentally pushed her into the Midnight Channel before he could have his way with her.
  • Ax-Crazy: He quickly descends into this after the reveal. This is especially prevalent in The Animation, where his Dissonant Serenity quickly descends into the deranged tantrum of a Psychopathic Manchild.
  • Badass in a Nice Suit: He's shown wearing a suit all the time, even when incarcerated in Arena. He once complains about how it got dirty while he was chasing down a lost cat, but the department wouldn't reimburse him for dry cleaning. His costume in Persona 4: Dancing All Night is called a "Fitted Suit."
  • The Bad Guy Wins: In the Bad, Neutral and Accomplice endings, he gets away scot free from his crimes. This is especially so in the Accomplice ending, where he effectively blackmails the protagonist for burning the warning letter that could have incriminated him.
  • Batman Gambit: Pretended to be a bumbling detective in front of the Investigation Team in order to make them believe the police to be even more ineffective than they were, thus making them keep saving the people, thus feeding Namatame's delusion...
  • Battle Theme Music: "A New World Fool", shared with Kunino-sagiri.
  • Becoming the Mask: Implied in Golden. If the MC maxes his Social Link (without taking the Accomplice Ending), Adachi will support him during the final boss fight, implying that Adachi still considers him a friend, despite all that has happened.
  • Beneath Suspicion:
    • No one suspects the goofy, bumbling detective... right?
    • When Yu forms a Social Link with someone, he gradually gains sharper insight into that person's feelings and true intentions. While he was probably spot-on with ascertaining that Adachi cared for the Dojimas, he misconstrues the young detective's enthusiasm regarding the serial murder case as a desire to see it solved instead of delight in the bedlam it was producing.
  • Berserk Button: Persona 4 Arena Ultimax hints that insulting Ryotaro has become one for him. In P4AU, when the police were questioning him, he was being pretty passive and cooperative. Then one of them talks ill of Dojima. Adachi proceeds to rip into the officer by bringing up the cop's own crooked, unethical methods, using dirt he had heard while he was still on the force and said cop flipping out.
  • Big Bad: Adachi is the one whose actions kick off the plot, and he is responsible for most of the conflict in the story. While there is a Greater-Scope Villain with its own plans, Adachi's personal goals don't really intersect much with them.
  • Big Bad Ensemble: With the Fog-Bringer, who is responsible for the apocalypse Adachi is hoping to see. However, they are both only pawns to the Greater-Scope Villain.
  • Big Bad Friend: Persona 4 Golden adds him as a Social Link. Max it out, and you'll be able to summon Magatsu Izanagi. Also if you became great friends with him but don't choose to follow with the Accomplice End, Adachi's dialogue during the Team confrontation against him changes slightly, it becomes more of a discussion between ex-friends (the Protagonist and Adachi).
  • Big Bad Wannabe: He thinks he's the center of the universe, and relishes in his status as the Big Bad. Too bad for him, as he's just a pawn of the Greater-Scope Villain.
  • Bitch in Sheep's Clothing: Even before he gets outed as the murderer, there are a lot of hints that he's not very nice under it all. Underscored during his Social Link in Golden.
  • Blatant Lies: When you first corner him and ask him question about the cases, his answers directly contradict everything your team just put together (for example, he claims he only spoke with Saki a few times, when in reality, he repeatedly questioned her about finding Mayumi's body). This is the final nail in the coffin that he is the killer you are looking for.
  • Blow You Away: He frequently uses wind attacks.
  • Blue-and-Orange Morality: In Ultimax. Adachi considers his murders a game, and the Investigation Team arresting him and saving the world to be him losing the game. As the loser, he must now abide by the rules of the world that bored him, which means he's not going to let Sho Minazuki destroy everything and make his loss pointless. While Adachi still doesn't believe in the ideals of the heroes, he's a graceful loser and he's not going to let their victory go to waste.
  • Breaking Speech: While making your way through Adachi's dungeon, he insists the Investigation Team did all this, pursuing the true killer, out of boredom with their ordinary lives. He asks how is that any different from him killing Mayumi and Saki because he too was bored.
  • Breakout Villain: Initially just a one-off antagonist like the previous villains, Adachi's popularity led to developers giving him a more active role in future games. He got Social Links in Golden, and actually invokes the option of becoming great friends with the protagonist/Yu to the point of his crimes never being exposed, the protagonist/Yu leaves the town without telling anyone about Adachi's deeds; the Accomplice End, following that Adachi's appearances in other games and animated adaptations have all been expanding his past to try and make him less devious, or at least someone tragic that devolved into a killer, also showing that he indeed turned a new leaf.
  • Brilliant, but Lazy: He's far from stupid. He is, however, a humongous slacker, even going so far as to encourage Nanako to take shortcuts in her homework that involved reviewing a short children's picture book.
  • But for Me, It Was Tuesday: Downplayed, but when he's confronted for his culpability in the murders, he had to take some time remembering his second victim's name.
  • Butt-Monkey: Constantly being yelled at by Dojima and treated like a joke by his peers. This is what caused to his more malicious side to run loose.
  • The Cameo: In Persona 5. He does not appear in person, but he appears on television on 12 December, being interviewed by a detective for the murders he committed years ago.
  • Characterization Marches On: The numerous adaptations and spin-offs (particularly Persona 4: Arena Ultimax) have fleshed him out into a more complex character than the Psychopathic Manchild presented in the original game.
  • Child Hater: Downplayed example. He seems to have a sort of grudge against teenagers, considering them to be naive and entitled. His words imply that he resents them for having the opportunities he was not able to have as a kid. Subverted with Nanako as he did appear to like her and during her death, it's implied he's actually taking it hard and has to tell himself that it was Yu's fault as a way to manage his potential guilt on how his game ended up targeting someone he cared about.
  • City Noir: His dungeon; Magastu Inaba, is an urban wasteland consisting of sidewalks and roads glued together by police tape and street signs.
  • Classic Villain: He embodies both Lust and Sloth.
  • Combat Stilettos: Magatsu Izanagi uses them to stomp on downed opponents.
  • Contrasting Sequel Antagonist: Adachi is this to the antagonist of Persona 3, Takaya Sakaki. Both have many similarities, such as being Straw Nihilists, abusing their powers to use Personas to kill people, and the fact they use revolvers as weapons. However, they also have differences as well.
    • The first is their physical appearances. Takaya appears as an albino whose unkempt appearance would make him a Devil in Plain Sight. Adachi, on the other hand, looks like an ordinary guy who would be less likely to stand out, especially in the small town of Inaba. This makes him harder for players to identify him as the Killer.
    • How they received their Personas are also different. Takaya's Persona was artificially created and forcefully implanted into him when he was just a child. Adachi, on the other hand, was given a genuine Persona by Izanami. Because of Takaya's Persona not being the real deal, he is not able to properly control it and is weaker compared to an actual Persona user. Adachi is able to easily control his Persona, and media outside the games have shown that his Persona is exceptionally powerful.
    • They also carry out their plans differently. Initially, Takaya and Strega directly antagonise SEES out of fear that they could end the Dark Hour and take away their powers. Adachi instead relies on the Investigation Team to succeed in their rescue efforts so as to keep his cat-and-mouse game going, and deliberately divulges information to the Investigation Team to help them rescue the abductees.
  • Contrived Coincidence: His first two murder victims happened to be people who appeared on the Midnight Channel. Both Namatame and the Investigation Team ended up misinterpreting the Midnight Channel as a predictor of who the next victim would be, something that Adachi played to his advantage.
  • Cover-Blowing Superpower: All suspicions of him being the Killer are confirmed when he seemingly vanishes from a hospital room with a large TV in it and he's then found brooding in Mayumi Yamano's room in the Midnight Channel.
  • Curb-Stomp Battle: The manga adaptation has him toy with Chie, Yukiko and Naoto at the same time. He easily dodges their attacks and dishes out more brutal counterattacks in return. What's more impressive is that he didn't even have to summon Magatsu Izanagi.
  • Curb Stomp Cushion: While he does kick Chie, Yukiko, and Naoto's asses, once they unlock their awakened personas, the three of them manage to back Adachi into a corner. He's then forced to summon Magatsu Izanagi to take them down.
  • Death by Adaptation: In the live action Visualive: The Evolution, he is struck down by the hero. His body disappears, and that's the last you see of him for the remainder of the story, giving the implication that he died. Subverted, since the Ultimax Stageplay shows that he survived.
  • Design-It-Yourself Equipment: Because he wasn't allowed to carry his gun off-duty, Adachi modified a toy gun to shoot real bullets.
  • Detective Mole: It doesn't help him too much, since two better detectives are on the case and outrank him, but it does let him drive Namatame into doing some very foolish things.
  • Dirty Cop: Claims the only reason he became a cop was so he could legally carry a gun, which is justifiable enough, given Japan's strict gun control laws. Though the veracity of those words is ambiguous, given his immaturity and tendency to run from the truth (and his encyclopedic knowledge of interrogation law).
  • Dissonant Serenity:
    • When he's revealed as the killer, he at first acts as a cliché evil murderer, and does nothing but taunt the party and laugh at the victims' deaths. However, when he's later confronted in Magatsu Inaba, he seems to completely drop any pretense, and tries to rationalize with the party as to why he's become as cynical and bitter in the first place, and only loses his cool when the fighting starts.
    • This is played up in The Animation, where he's eerily calm and soft-spoken even as he's beating Yu to the ground and making his Breaking Speech.
    • He gets called out on this in December by Kanji when he sounds more annoyed that Namatame won't be convicted rather than genuinely upset.
  • The Ditz: Or at least, plays a very good one.
  • Driven to Suicide: He casually decides to blow his head off with his gun after the Investigation Team defeats Magatsu-Izanagi and the Reapers in The Animation.
  • Drunk with Power: Started when he realized his power to enter the TV World (and throw people in), and it just kept snowballing from there. He also gets scarily gleeful when he's allowed to let Magatsu-Izanagi loose.
  • Duel Boss: In both anime adaptions, Yu has to fight Adachi alone.
  • Dull Eyes of Unhappiness: As soon as he's outed as the culprit his eyes become dull and lifeless, reflecting is fatalistic view of the world and his role as the Greater-Scope Villain's avatar of emptiness.
  • Education Mama: His parents only cared about his grades when he was in school and the school was more or less the same way.
  • Entitled Bastard: He thinks that his hard work in his youth means that the world owes him success and an intimate relationship. Because he has neither, he feels it's the fault of life, society, and the women around him. He also talks about his power to throw people into TV sets as if it was given to him to make up for his unsuccessful lot in life.
  • Entitled to Have You: He becomes disgusted with the thought of Mayumi being sexually active with Namatame, arguing that he "had his eye on her first."
  • Even Evil Has Loved Ones: It's implied that he does geniunely care for Nanako during his Social Link and from his reaction to her death, it's possible that he didn't expect her to somewhat end up on TV and Namatame's delusions led him to kidnap her and accidentally set up her death.
  • Evil All Along: He spends the majority of the game as a seemingly amicable detective, only to be revealed as the game's resident Ax-Crazy Serial Killer.
  • Evil Cannot Comprehend Good: His aloof upbringing and the various misfortunes that befell him in the past have resulted in this mindset. Being treated with genuine kindness confuses him and he'll try to laugh it off, poke holes in the motivations behind the altruism, or simply flee. In the Golden anime, Yu gets a brief look at past events from Adachi's perspective, and finds out his earlier kindness caused Adachi to feel anger and revulsion. When Dojima's kindness has a stretcher sent to Adachi, he literally can't speak for his shock. While he cooperates with police, afterwards, Dojima mentions Adachi refuses to even see him. It's implied Adachi was trying to push away his former boss away.
    • He assumes the Investigation Team is there to kill him and tells them to leave once he's defeated, since the Shadows will finish him off. He's utterly baffled when they tell him he's an idiot.
  • Evil Counterpart: To Yu, Yosuke, and Teddie, respectively.
    • Of all the malicious beings that have qualities similar to Yu, Adachi stands out by being his complete equal and opposite. While Yu used his newfound powers to help people and wanted to gain friends, Adachi became Drunk on the Dark Side and ended up losing friends. The point is hammered home by his Persona, Magatsu-Izanagi, which is literally a more twisted version of Yu's own Izanagi.
    • Like Yosuke, a lot of Adachi's misfortune serves as part of the game's comedic relief, and him frequently being yelled at by Dojima mirrors Yosuke often drawing the ire of the other members of the Investigation Team. Furthermore, both Yosuke and Adachi are rather lustful towards women, and while it wasn't as strong as his feelings towards Mayumi, Adachi also had an unreciprocated crush on Saki, even attempting to seduce her during his questioning of her (made much more blatant in The Animation) only to be violently rejected. But while Yosuke doesn't let his lack of luck and respect from his peers bother him too much, Adachi's grates on him to the point that it's part of his Freudian Excuse. While Yosuke is a Chivalrous Pervert that still loves Saki in spite of learning that she secretly hated him, Adachi is a Straw Misogynist who was angered by Saki spurning his advances enough that it was part of the reason he killed her. To top it all off, Adachi's motivation for his villainous actions is that he was bored of Inaba after being transferred there from the city by his superiors, just like how Yosuke initially felt after being forced to move there by his parents.
    • Finally, both he and Teddie share a nihilistic mindset and believe that life is empty as a result. However, the conclusions they draw from that belief differ greatly. With the help of the party, Teddie understands that being empty isn't inherently bad, as he can create his own meaning and his life can be filled with good things. This is in contrast to Adachi, who concludes that the emptiness of life makes it pointless and uses it to justify his crimes.
  • Evil Is Petty: Both of his initial murders are for incredibly petty and perverted reasons; the first one was just him throwing a temper tantrum because a celebrity he had a crush on had an affair, and the second was just because he saw a high school girl talking to an older man and deemed her a "whore" who had to die. All of the other attempted murders were strictly For the Evulz; when they find out, the Investigation Team even lampshade how petty and childish Adachi is.
  • Evil Laugh: Has an extremely unsettling one after the protagonist burns the warning letter in the Accomplice Ending.
  • Faux Affably Evil: On the surface, he appears to be a goofy and Adorkable detective. However, beneath that dorky exterior lies a loopy, Ax-Crazy Serial Killer. Even though he retains his sense of humour, it only serves to accentuate his creepiness.
  • Fling a Light into the Future: Even though he's now outed as the Killer for the rest of his life and has to serve a jail sentence later, he realises that something is very wrong after reading through Namatame's reports which were almost a carbon copy of how he heard about the Midnight Channel, prompting him to send a letter to the Investigation Team to warn them that there's more to the case than it seems and to find out how the Midnight Channel rumor started in the first place. This potentially causes Izanami to be uncovered.
  • Foil: To many characters on the Investigation Team, as his "Jester" social link is an alternate take on the Fool. The Team is unsure of what exactly it's doing, but is determined to find the truth, while he is perfectly content with simply drifting through life, looking for the easiest and most amusing solutions. Specifically, though, he has a few direct opposites.
    • First off is Yosuke. While both characters are initially upset about moving to the countryside, Yosuke overcomes it by bonding with others, while Adachi snaps from the boredom.
    • He's also the Evil Counterpart to Teddie. While Teddie is a Shadow who desperately wants to be more human, Adachi is a human who has "the same goal" as the Shadows. Teddie became drunk off the pleasures of the human world once he attained a human form, while Adachi became drunk off the power to enter the TV World. Rise lampshades this if you ask about Teddie while meeting at the food court during December.
    • His attitude toward personal success and relationships is the opposite of the Protagonist. Where the protagonist has to strive for those around him in relationships and develop himself, Adachi expects success to come to him.
    • To Shuji Ikutsuki from Persona 3. A comic relief figure with a bumbling personality who is in reality a Nietzsche Wannabe sociopath, secretly using the heroes of his own game to do his dirty work. While Ikustuki knows exactly what his goals are, Adachi is just going with the flow and has no real endgame beyond personal entertainment.
  • Foreshadowing: There are various hints throughout the game that show that Adachi is not what he seems to be:
    • He is one of the few major characters who does not have a Social Link in the original game.
    • Even in the Updated Re-release, his Social Link arcana is unique in that it does not exist in reality, indicating that the bond between him and the protagonist is all an act.
    • The Personas associated with the Jester arcana are based on evil or mischievous figures.
    • The first time you see Adachi, Dojima asks him how long he's going to act like a rookie. Key word: Act.
    • When Adachi was having dinner with the Dojimas after Mitsuo's arrest, he expresses relief that he could stop seeing suspects in every shadow.
    • During the events of Nanako's kidnapping, before the revelation of the kidnapper's identity as Namatame, various hints point to Adachi as a possible suspect. i.e. When the protagonist in the interrogation room, the Investigation Team was guessing the identity of her kidnapper, who was thought to be the killer at the time. Should the player pick the option "Someone Dojima knows", everyone will turn and stare at Adachi.
    • Whoever delivered the warning letter to Dojima's house without attracting suspicion would be someone who regularly visits their house.
  • For the Evulz: By his own admission, he kick-started the entire plot for what amounts to needing some entertainment.
    "Reasons..? None, really. I could do it, that's all. And it was fun... I guess that's my reason?"
  • Four Eyes, Zero Soul: Used to wear glasses in his youth. He can get a pair of glasses in Arena Ultimax via DLC.
  • Freudian Excuse: He had devoted much of his life to his studies, sacrificing the opportunity to make friends. Instead, he gets repaid for his hard work by getting shafted to the "boonies" where he's never treated with any respect by many of the people around him.
  • Freudian Excuse Is No Excuse: His "excuse" is flimsy at best and in no way justifies being a Serial Killer, especially not in the eyes of the party, who have faced their inner demons.
    Yosuke: How dare you murder people, murder Saki-senpai for such a stupid reason?! You bastard! I'll never forgive you!
    Adachi: You can keep your forgiveness.
  • Friendless Background: It's implied that prior to meeting the Dojimas that Adachi never had any friends in his youth, preferring to keep to himself and focus on his studies.
  • Glass Cannon: Adachi isn't really that bad a fighter. He can throw out Magarudyne, Maziodyne and Vorpal Blade, which, thanks to his high strength, Power Charge and Heat Riser, packs a punch. He also wields good status buffs and effects (along with Ghastly Wail for a One-Hit Kill), and could be a much harder opponent, if only he had a lot more health. This is a case of Reality Ensues; for all the power Magatsu Izanagi has at Adachi's disposal, he has zero battle experience compared to the Investigation Team, who all have months of experience battling Shadows.
  • Graceful Loser: After he's defeated, he agrees to accept punishment for his crimes in whatever manner you choose. To his surprise, they instead drag him out into the real world and force him to take account for his actions. In addition, for all his rants about how much he hates The Power of Friendship, he acknowledges that if he'd been more like the protagonist, maybe things would've turned out better for him.
  • Green-Eyed Monster:
    • Part of his fall into evil is his jealousy towards those who end up more successful in life than him.
    • Golden: The Animation implies that he is one to Yu. When Yu moved in with the Dojimas, Adachi felt subconsciously threatened that Yu was taking Adachi's place as a second family to the Dojimas. He's also jealous of how Yu has a more successful school life with good grades and loyal friends to support him, while Adachi had neither when he was younger.
  • Grin of Audacity: His Smug Smiler expression becomes this when he lackadaisically tries to feign ignorance when asked about his role in the murders, despite him being in the TV World being evidence that he was.
  • Hard Work Hardly Works: He claims to have devoted a significant portion of his youth to his studies. When life didn't pan out the way he liked despite his efforts, he took all the wrong lessons from the fallout. Persona 4 Golden the Animation pretty much implies that he is actually being sincere about this.
  • Hate Sink:
    • His original characterization in the vanilla game was meant to present him like this. He's an unrepentant murderer who instigates the deaths of others for his own amusement, and acts like everyone but himself is to blame for how rotten his life is. However, this ended up backfiring horribly and he became beloved within the fanbase precisely for his despicableness.
    • Subverted with Golden, which fleshed out his personality as a more sympathetic character beyond the Psychopathic Manchild of the original, or at least established that some of his Nice Guy feelings were indeed genuine.
  • The Heavy: He's the one who is really moving the plot along and the one that the team is after.
  • Heel Realization:
    • Of a sort. He's fully aware of how evil he is all along, but he only stops blatantly denying it after his Villainous Breakdown and subsequent defeat by the Investigation Team. It was extremely humiliating, and it left him humbled and at their mercy. Instead of killing him (as he expected), they instead haul him back to the real world (metaphorically and literally), demanding him to face the consequences of his actions just like everyone else. The final nail comes when he learns that Dojima (who had pretty good reasons to hate him) had requested, as a personal favor, that an EMT with a stretcher be sent out to treat and apprehend the exhausted Adachi because they had been partners. Adachi is completely unable to say anything. He later confesses to the first two murders, and shows full cooperation with the police.
    • In the True Ending, the Team receives a letter from the recently-convicted Adachi, which contains his suspicions about a higher being orchestrating the entire thing, the few vague clues he can offer. When the protagonist finally does face that being, Adachi is there to... call them a bitch too, and tell you you should think so too and thus kick its ass, since you're not like him.
  • Hoist by His Own Petard: He writes threatening letters that mention the word 'kill', even though he knew Namatame genuinely thought he was saving people, he has a radical change in attitude after Dojima's accident and makes what essentially amounts to the same slip of the tongue ''twice''. Ironically he had been intentionally "letting slip" clues to the investigation team earlier before revealing himself as the killer as a genuine slip up.
    • The letters that he sent were less likely about trying to implicate Namatame, but more of threatening the Investigation Team trying to interfere in his game. Either way, the letters narrow down the people with unfettered access to the Dojima house to the Investigation Team, Nanako, Namatame, Ryotaro Dojima, and Adachi.
  • Humans Are Bastards: Believes humanity and the world it's crafted to be annoying, dull, and hypocritical.
    "If crimes could be solved by appealing to morality, we wouldn't need the police!"
  • Hypocrite: His belief that humans are hypocrites is ironic because of how much of a hypocrite he really is. He makes other people's lives miserable while still acting like he's the only one who's had a rough existence, calls the Investigation Team self-righteous for their responses to his long tirade against how much humanity and reality suck, and claims that they're only pursuing him because they wanted some excitement in their boring lives. Then again, he probably knows it and just doesn't care.
  • Ignored Epiphany: Unlike Namatame, he fails to recognize The Power of Friendship, thinking it to be bogus, and believes Yu to be a dumbass even when he's defeated by both. He can't fully bring himself to ignore that he was ultimately at fault though, and broods over the fact that if he had been more like the protagonist, things may not have turned so sour.
  • I Just Want to Be Special: Like Yosuke, in many ways, he's bored out of his skull by the quiet country life of Inaba. But when he gets his powers, he starts using them for murder and mayhem. Furthermore, this attitude seems to stem from his frustration and disappointment on how his life turned out despite working hard and following the path set out in front of him.
  • I Never Said It Was Poison:
    • He ends up giving himself away when he said that Namatame put the victims inside the TV — no one but the Killer and the Investigation Team would have known that was how the victims were murdered.
    • Adachi also gave himself away even before he was listed as a suspect. When the Investigation Team discovered Namatame's diary which had the names of all the people he put inside the TV, Adachi showed no surprise and proclaimed that Namatame was the Killer. Naoto later pointed out that most of the people listed were classified as by the police as mere "disappearances" and any connection between them and the murders had yet to established.
  • Insane Troll Logic:
    • Unlike the other social links, his progresses more easily if you act like a jerk, just not to him. Nicely encapsulated in how the only way to further ascend his dungeon is to jump down a giant, gaping hole.
    • Adachi himself indulges in this. For instance, he keeps insinuating that he only put Mayumi and Saki into the TV and that it was the world itself that killed them. The world shaped by the thoughts and feelings of all humanity. Therefore, everyone is responsible for their deaths, including the Investigation Team. They rightfully point out why that's bullshit.
    • If you confront Adachi alone and tell him you believed in him, he tells you it's your own fault because the version of him that you believed in just existed inside your head. Your decision betrayed you, so why should you complain about it to him?
  • Interface Spoiler:
    • In the original, the fact that he's one of the few major characters who doesn't have a Social Link at all might make the player suspicious.
    • The original spoiler is removed in Golden, but replaced with an even bigger one — he has a Social Link now, but you can only rank it up to 6 the normal way, and after that it increases through the plot. A character with no Social Link could mean anything; a character with a plot-tied Social Link is clearly important. Then again, at the time of Golden's release, though, Adachi's true role had been a Late-Arrival Spoiler for quite some time, and it's perfectly possible that the player might be juggling too many Social Links at once to notice.
    • There's also the fact that Adachi's link is not only a 0 tarot card, but a Thoth tarot as well, specifically being the counterpart to the other 0 which is the Investigation Team. If the Investigation Team is the protagonists, then the other 0 must be...
  • In Vino Veritas: Averted, as while he becomes genuinely inebriated, he's just as duplicitous in his "helpful" drunken babble and never implicates himself.
  • Irony:
    • Adachi in his Motive Rant comments how people like him, despite their hard work, will always get overshadowed by people with natural talent. Ironically, supplementary materials show that Adachi's power of the Persona is exceptionally gifted to the point of becoming an Instant Expert. Despite having no prior experience in the TV World, he's able to hold his own against the much more experienced Investigation Team.
    • He also claims to have joined the police force solely because he could legally carry a gun. Persona Stalker Club reveals protocol prevents him from carrying it off-duty.
  • I Shall Taunt You:
    • In Persona 4 Golden, Adachi mocks you for actually burning the evidence that could've convicted him if you actually pursue the Accomplice Ending. He even takes your cell number and taunts you as you're boarding the train, knowing that he's getting off scott-free.
    • This is also his primary tactic when dealing with the Investigation Team.
  • It Gets Easier: If him vomiting at the sight of Mayumi's dead body was genuine, it implies that Adachi was actually horrified that he had just killed someone, especially since he had never thrown a person into TV World before. But shortly afterwards, he had no compunctions throwing Saki into the TV. And later on, he even says that he "got a kick" out of throwing Mitsuo in as he hadn't thrown anyone in since Saki.
  • It Is Beyond Saving: His worldview on humanity itself.
  • It's All About Me: Whatever pain and misery other people go through, especially those of the families of his victims, is apparently insignificant to his suffering.
  • Jaded Washout: Adachi's cynicism can be stemmed from dissatisfaction towards his job and being stuck in "the boonies". This causes him to believe that society ought to owe him something in return for his troubles, and is what drove him to murder Mayumi and Saki because they rejected him.
  • Jerkass: Once he shows his true colors, he fits a little too comfortably into them.
  • Jerk with a Heart of Gold: Develops into one after you beat him; he sends the Investigation Team a letter helping them to expose the Greater-Scope Villain and cheers Yu on in his own... special way during the actual fight.
  • Kick the Dog:
    • His casual attitude toward the killings he committed. Even if you believe that he didn't know Mayumi would fall into the TV and die, it's clear that he was out to harm her from the beginning.
    "I was just trying to punish the stupid bitch a little for betraying me."
    • In the anime, Magatsu-Inaba is this to the Investigation Team. It's blatantly a wrecked and torn-down version of Inaba which Adachi formed. This hits Yukiko hard when she recognises the ruins of her Inn and Yosuke is Forced to Watch a replay of Adachi's memories of shoving Saki into the Midnight Channel.
  • Lack of Empathy: Adachi encourages Yu to adopt this mindset when he gets older, claiming that life is tough enough as it is without having to be bogged down by the feelings of those around him.
  • Large Ham: After getting outed as the culprit, he drops any hints of innocence and replaces it with utterly ham-fisted douchebaggery.
  • Late-Arrival Spoiler: Some of his appearances in spin-off material quickly spoil his identity as the Killer.
    • Persona 4: Arena Ultimax is the worst about this, as he is blatantly identified as the Killer in his first scene.
    • Persona 4: Dancing All Night downplays this, as while nothing is explicitly stated, the fact that he of all people is a playable DLC character instead of more important supporting characters like the Dojimas should be a major red flag.
    • Persona 5 averts this during his Easter Egg cameo on the TV on 12/12; he is only identified as "Suspect Under Investigation", and no hints are given about his identity.
  • Laughably Evil: Say what you will about Adachi, but you can't help but find him hilarious thanks to his goofy facial expressions and his needless heckling of the Investigation Team.
  • Leaning on the Fourth Wall:
    "Games like this gotta have surprises or they get boring fast."
  • Lestrade: Justified — since he was behind the whole scheme, he was always a step ahead of the Team. Therefore, it was imperative for him to play dumb as to not arouse suspicion.
  • Living with the Villain: Your biggest hint to finding the killer is the fact that he's welcome at the Dojima household any time, giving the opening he would have needed to send the hero a threatening letter without arousing suspicion.
  • Madonna–Whore Complex: He accused Mayumi of being a whore upon learning she was sexually active with Namatame. Then he accused Saki of being a whore because of the mere sight of her coming near Namatame.
  • Manipulative Bastard: He first manipulated Namatame into attempting to commit the murders with delusions of messianic grandeur, then tries to manipulate the Investigation Team into chasing after Namatame.
  • Mike Nelson, Destroyer of Worlds: He just wanted some cheap thrills and laughs. Once he's aware that his actions will have apocalyptic repercussions, he's pretty cool with it.
  • Misanthrope Supreme: Adachi despises humanity, believing that deep down, everyone is just as selfish and cruel as he is and refuses to accept that no one could truly be good at heart.
  • Morality Pet: Nanako, of sorts. She's one of the few people whom he genuinely treats nicely. As shown in Persona 4 Golden: The Animation, he was actually pretty close to the Dojima family before Yu arrived. Once she dies, he seems notably beaten down and starts repeating to himself that "It's all Yu's fault".
  • Moral Sociopathy: In Ultimax, it's clear that while he's still an unpleasant person, he's determined to ensure that no one doubts the conclusion that he's the killer or questions the outcome of the case, even if it means that he's punished for it. The reason? It's part of the "rules" he plays by.
  • Motive Decay: His first two murders were largely motivated by jealousy and a Madonna–Whore Complex, respectively. All of the other ones were just For the Evulz.
  • Murder by Inaction: As he makes sure to let the Investigation Team know, he himself didn't kill Ms. Yamano and Saki; he merely threw them into the Midnight Channel and let the Shadows do it for him. Of course, they point out to him that since Adachi had some idea of what would happen to them when he put them in, that doesn't make much of a difference.
  • Never My Fault: He got a bad shake, that's all, his idiot superiors dumped him in Inaba, they overreacted. Besides, he was gentlemanly, there was something wrong with those "stupid bitches" for getting it in their head to reject him. Besides, they were just playing Namatame, right? Really, he did the world a favor. For the record, you're all just as bad if not worse for going on this adventure to stop him, selfish brats... Yeah, you get the idea. Though it's implied he was beign truthful about what he got in Inaba.
  • Nightmare Face: Adachi's scowl just looks wrong on his face. Like a Slasher Smile someone flipped upside-down. It goes to show what an ugly person he is on the inside. The one he makes during the Accomplice Ending is worse. Mainly because it's the face of a murderer who knows that he just got away with everything and has you, the idiot who covered for him, under his thumb forever.
  • Noodle Incident: What got him transferred to Inaba. While he claims it was a small slip-up that got blown out of proportion, his crimes in this game imply it was much more serious. Persona 4 Golden: The Animation seems to imply that he's actually telling the truth. Adachi was actually a serious, hard-working cop at his youth that just never got along with people (possibly due to having to focus on his studies), and got shafted because of it.
    "I was supposed to be the best of the best, and instead they stick me in the boonies."
  • Not So Different: In The Animation, he suggests that the only reason the Investigation Team went after him in the first place was because they wanted some excitement in their boring lives, which doesn't make them all that different from criminals who get their kicks from murdering people. They, of course, don't even entertain the idea that it's remotely true.
  • Obfuscating Stupidity: He intentionally plays up his status as Dojima's Bumbling Sidekick throughout the game to lure suspicion away from himself.
  • Obviously Evil: The Personas of the Jester/Hunger Arcana in comparison to those found in the Fool Arcana. While the entities in the latter are mostly noble at best and neutral at worst, the ones in the former are either overtly sinister (Baphomet, Chernobog, Pale Rider i.e. The Horseman of Death, Gurr, Kumbhanda) or immensely egotistical (Loa and Saiten Taisei aka The Monkey King). If that wasn't enough, one of them is the outright archenemy of Take-Mikazuchi, Kanji's initial Persona, and the ultimate incarnation is Adachi's own Persona, the evil counterpart of the hero's.
  • Oh, Crap!:
    • After his Saying Too Much moment below, particularly in the anime.
    • Also in the anime: during the height of his Breakdown, he attempts to make good on his threats to kill Yu with a massive lightning attack while emptying his gun at the same time... only to nearly shit a brick when the smoke clears and Yu is standing there completely unharmed.
  • O.O.C. Is Serious Business: He suddenly becomes more competent and helpful near the game's end, a subtle implication that he's becoming desperate.
  • Pet the Dog: Whenever he upsets Nanako with his apparently offhanded attempts to toy with Yu, he's quick to try and lift her spirits.
  • Police Are Useless: Shares this attitude with the Investigation Team, but for different reasons. Being a police officer himself gives him a veritable front row seat to all the bureaucratic hand-wringing, shortcuts, pitfalls, and misfires of law enforcement that he finds himself lamenting over, more out of the consequence that as a detective, he has to get yanked around by these incompetent decisions. The fact that they can't seem to find the Killer out, despite him being smack dab in their midst, possibly amplifies this sentiment.
  • Politically Incorrect Villain: Is quite misogynistic, considering any woman who doesn't give in to his advances to be a "bitch" or "whore".
  • Psychopathic Manchild: Outright called immature by Naoto and Yukiko. Despite his claims to the contrary, it's quite clear that he's basically throwing a massive temper tantrum.
  • Pulling the Thread: When all the clues are assembled (how the TV world and Personas works, the timeline of kidnappings and deaths, the threatening letters at the Dojima house) and through deductive reasoning, it becomes clear that he is the only person who could have been the true killer.
    • Only certain people, especially those who have awakened their Persona, can access the TV world, which means even though some of them were linked to either Mayumi Yamano or Saki Konishi, none of the Investigation Team members could have killed them with the TV world, as both victims were found dead days before the Protagonist even discovered his ability to enter the TV world, and the Team only awakened their powers after him.
    • Because he has been incarcerated since his encounter in the TV world, Mitsuo Kubo could not have kidnappped Nanako, which means he couldn't have sent the threatening letters at the Dojima house either. Mitsuo's entry into the TV world is also anomalous: The other victims were kidnapped in front of their own homes per Namatame's modus operandi; Mitsuo, on the other hand, disappeared inside the police station as he was about to confess his crimes, which brings up the question of how did Mitsuo get into the TV world? Namatame couldn't have infiltrated a whole station to do that without being spotted, and Mitsuo did not know about the TV world, otherwise he would have murdered Morooka with it.
    • The culprit would have to been able to closely monitor the Investigation Team to know they were rescuing people, and know where the Protagonist lives to be able to deliver the letters. Since nobody suspicious has been spotted spying on the team or the Dojima residence, it would have to be someone who has regular access to a months-long case, and Dojima's house, and the Investigation team, which rules out people like acquaintances of the kidnap victims, or the other Social Links.
    • The Investigation Team is never seen on the TV when they go on their rescue missions, as there is no gossip about it, meaning the general population is unable to identify the members of the Team, nor connect the true nature of the TV world to the rescue missions. Whoever is sending the letters is not some random stranger, and would have to be someone who can link the Midnight Channel with the Investigation Team's activities, so the letters cannot be mistaken as a prank or coincidence.
    • Combining both of the previous points, the question arises as to why the letters were not sent to any of the other Team members' houses. The Protagonist's house is also the home of a detective who is actively investigating the case, making it an incredible risk to deliver a message that could have been sent to six other, less risky locations.
    • Despite such high-profile and bizarre cases, nobody suspicious has been seen in or around Inaba, especially around the first two victims, Mayumi Yamano and Saki Konishi.
      • This first rules out any outsiders like Misuzu Hiiragi and Teddie who, despite being a Shadow who can travel to and from the TV world, is a stranger in his human form, just plain noticeable in his bear costume, and didn't come out of the TV world until after Morooka was killed.
      • Secondly, this rules out Namatame, who had a rock-solid alibi at the time of Mayumi Yamano's death, and had no connections with Saki Konishi. Extrapolating from that, if we accept his claim that his first victim was Yukiko, then Mayumi Yamano and Saki Konishi were murdered by someone who could approach both of them without arousing suspicion to throw them into the TV world.
    • But the biggest clues are the threatening letters: The culprit would have to be someone who was familiar to the Dojima residence to be able to approach it and deliver them without seeming suspicious (which only leaves the Investigation Team, Namatame, Nanako, her father Ryotaro, and Adachi).
    • The culprit would have to have been big and strong enough to throw two women (and possibly Mitsuo) into the TV, which means they couldn't be a girl or child. Ridiculous as it may sound, this eliminates Nanako, who is one of the very few people who fits a lot of the aforementioned criteria note .
    • Despite also fitting the bill for many of those criteria, Ryotaro Dojima has been pushing for the investigation of the murders and kidnappings, when the rest of the station is just aching to close the case and be done with it; barring some convoluted, insane rationale, a smart killer would want the cases to be dropped ASAP, so why not have that happen by letting the corrupt police force just take their usual course?
  • Reality Warper: Possesses a considerable amount of control over his area of the TV World, capable of outright barring the entrance to it from outsiders, creating multiple copies of himself, manifesting large scale illusions, kicking people out of it if you don't play by his rules, or even stopping the player from escaping it with spells or items.
  • Red and Black and Evil All Over: His persona, Magatsu Izanagi, is basically a blood-red version of Izanagi.
  • Red Baron: Magatsu-Izanagi is also known as the "Tempter of the Void."
  • Replacement Goldfish: For the old lady in his Social Link, as he has the same first name as her son who is usually away on business.
  • Reverse Grip: Magatsu-Izanagi wields its weapon like this.
  • Saying Too Much: Adachi accidentally outs himself when he claims in the Investigation Team and Dojima's presence that it was Namatame who "put them in".
  • Serial Killer: An interesting example, since only the first two murders were done by his hand, the first one being unintentional no less! He instead leaves the heavy lifting to Namatame.
  • Screw This, I'm Outta Here!: In Golden he leaves the country if the Protagonist keeps his involvement a secret, but doesn't confront him...
  • Shadow Archetype:
    • Persona-wise, to the Protagonist (his being the Evil Twin of Izanagi); motive-wise, to Yosuke (both share the same Small Town Boredom); but most of all, to the whole Investigation Team — whereas its members learn to accept themselves and each other for who they are and take responsibility their actions, Adachi ignores his own faults, blames others for his problems, and keeps running away from the truth.
    • He's actually meant to be a counterpart to the main character in the sense that the MC uses his power to help people, while Adachi uses his power to harm. This is more apparent in the anime where Yu has his own personality. The Golden further emphasizes this as Adachi had a similar childhood to Yu's and they share a mutual fondness for magic tricks. Furthermore, where the Investigation Team and especially the main character make friends, form bonds, have fun, relate to others, and generally try to do as much good as they can in their small town, Adachi stays isolated, broods over his less-than-glamorous situation, and thinks himself above everyone else, which leads him into his nihilistic viewpoint and his mission of destructive chaos.
    • Made even more apparent in Persona 4 Golden. He becomes a Social Link representing the Jester Arcana, which is an alternate version of the Fool Arcana that the Protagonist represents. Moreover, should you get the bad "Accomplice" ending, Adachi will mockingly refer to you as his "partner" — Yosuke's affectionate nickname for the protagonist, perhaps reflecting that the protagonist has effectively swapped his "true" bond with Yosuke (which was based on trust, equality and a mutual desire to do good) for the "corrupt" bond with Adachi (which was based on deception and power imbalance). This also strengthens his status as Yosuke's Evil Counterpart.
    • While it's easy to miss, but he can be one to Shu Nakajima, especially once Adachi's backstory is fleshed out in Golden and its animated adaptation. Like Shu, under pressure from his parents, Adachi had devoted his youth to his studies at the expense of his social life. And like Shu, Adachi developed deep-rooted jealousy towards those who were more talented than him. But while Shu realised under the tutelage of the protagonist that grades were not everything and learned to broaden his horizons beyond sticking to the "right" path of a good college and career, Adachi carried on the same path as he did and ultimately found himself in an unsatisfying and dead-end job. Had Shu not met the protagonist, it is likely that he would have ended up like Adachi.
  • Shock and Awe: He uses lightning abilities during the battle.
  • Shoo the Dog: In the additional months added in Golden, it's revealed that Adachi refuses to talk to or see Dojima in order to provoke this. It doesn't work.
  • Shut Up, Kirk!: He has quite a few one-liners to shut down the Investigation Team when they express indignation over what he's done and why he did it. Perhaps the most concise and to-the-point one is his response to calling him "a sad human being" or asking him what he'll tell Dojima.
    "You say the dumbest shit."
  • Significant Double Casting: In the English version, both he and Yu are voiced by Johnny Yong Bosch.
  • Slasher Smile: Once you when chase him into the Midnight Channel. In the Accomplice End, when you burn the letter incriminating him, he laughs with a new character sprite.
  • Small Name, Big Ego: For all his talk about being smarter than the hicks he shares a town with and being a criminal mastermind who got away with murder, the only reason the Investigation Team manage to narrow down and identify him as the true culprit is because of his own stupidity.
  • Small Town Boredom: His main motivation behind instigating Namatame's kidnappings, as he saw the cat-and-mouse game between Namatame and the Investigation Team as means to get excitement in his mundane life in Inaba.
  • Smug Smiler: Just look at the above picture. After he's found out, his default expression becomes this. Whenever he reverts back to the goofy grin he had before, it now takes on a whole new level of smugness that was never there before.
  • Smug Snake: Overly confident in his plans? Check. Outwardly arrogant and mocking of the heroes? Check. Aspiring for greater power only to turn out to be a pawn of a Greater-Scope Villain? Oooohh, check.
  • The Sociopath: Adachi practically embodies this trope. Lack of Empathy for others? Check. Unwillingness to form genuine relationships with others? Check. Manipulative Bastard? Check. Grandiose sense of self-worth? Check. Pathological need for stimulation to the point that he would resort to murder? Definitely. On the other hand, unlike true sociopaths, Adachi genuinely cares for the Dojimas. It's just that he buries those feelings deep down and is unwilling to admit them.
  • Soft-Spoken Sadist: Moreso in The Animation, where his voice is made softer and raspier in order to contrast with Yu's, due to them sharing the same voice actor.
  • Sour Outside, Sad Inside: Despite his Sour Prude attitude, he's shown to have some deep-rooted apathy and depression whenever he's alone. For all his claims that he finds fun in the bedlam caused by the murders he had committed, he can't even find satisfaction in his own sadism and depravity.
  • Sour Prude:
    • When he accuses Saki of "fooling around" with Namatame, he acts disgusted with the thought of her being sexually active. "When I was in high school I wasn't allowed to do anything but study my ass off, and look how I ended up!"
    • He also projects this attitude towards success and intimacy upon the Investigation Team.
  • Stalker with a Crush: To Mayumi and, to a lesser extent, Saki (because he thought Namatame, who "stole" Mayumi, was her sugar daddy).
  • Straw Misogynist: Considers any woman who doesn't willingly give themselves in to him either a bitch or a whore.
  • Straw Nihilist: When confronted, he delves into a rant about the pointlessness of life and how much easier it would be if everyone were to become Shadows.
    "Those who succeed in life, they just happen to born with the magic ticket called 'talent.' If you don't have it, you can either accept or deny that fact until you die. That's your only choice. Once you realize that, all you have left in life is despair, the ultimate game over. Wouldn't it be better if that kind of reality was wiped away?"
  • Suicidal Cosmic Temper Tantrum: He intends to merge the Shadow world and the real world basically because he can't conceive of anyone being happy in the world the way it currently is. The rest of the Investigation Team outright calls him childish for it.
  • Super Empowering: Those Adaptational Badass moments are suggested to be the result of being back by Ameno-sagiri, who gives him control over shadows and the TV world along with a power upgrade. Even after Ameno's defeat some of his power as a Sagiri remains in Adachi.
  • Supernatural Gold Eyes: Gets these when inside the Midnight Channel, along with his Reality Warper powers mentioned above.
  • Surrounded by Idiots: Certainly sees it this way at the very least. To his credit, besides Dojima, the Inaba Police force seems pretty incompetent.
  • Tarot Motifs: As to be expected from an evil Social Link character, Adachi represents the Reversed Fool/Jester and the Reversed Strength/Hunger/Lust. His lack of maturity and his hedonism are indicative of the former while his unwillingness to face reality and habit of running away from the truth align with the latter.
  • They Look Just Like Everyone Else!: In such a small town like Inaba, it would be incredibly easy to fly under the radar by just not doing anything extraordinary. That makes it hurt more when the Investigation Team finds out that Adachi, the bumbling comic relief detective who works under Dojima, is the killer. It's hard to believe that a man the Dojimas have had over at their house for dinner several times is actually a closet Misanthrope Supreme who was willing to end the world just for kicks.
  • Token Evil Teammate: Gets upgraded to this in Golden if you succeed in maxing his Social Link, where he cheers on the Protagonist with the rest of the cast during the final battle, but does so by mockingly stating that if the Protagonist gives up, he's no better than he is.
  • Trick Boss: He starts out as a deceptively easy boss, then the Fog-Bringer possesses him and takes over.
  • Troll: He constantly taunts your party as you progress through his dungeon.
    Adachi: Ahaha! I told you all to come, and you actually came!? Don't you guys have anything better to do? What a bunch of losers... "Let's find the culprit ourselves!" "Let's meet up today at the special headquarters today!" Am I right, or am I right? Man, it's embarrassing. How old are you guys? Ahahahahahahaha! Oh crap, my stomach's hurting... C'mon... You're all students, right? Shouldn't you be studying instead of wasting your time with this? Study hard, get into a good college, work at a respectable company, marry a cute girl... Why are you guys so desperate when it comes to something so useless? Won't you regret it once you're adults?
  • True Companions:
    • When all is said and done, Dojima still cares enough about him to call in an ambulance to get his injuries treated immediately. The fact that his boss still cares enough about him for this surprises the hell out of Adachi and seems to be touched.
    • By the epilogue, Dojima is stated to visit him in prison regularly, and Ultimax shows that Adachi is secretly glad that they can still be friends.
  • Ungrateful Bastard: While you definitely had it coming, his response to you burning the warning letter that could have incriminated him as the culprit is to blackmail you for abetting a murderer and rub the fact in your face.
  • Unreliable Narrator: When he recounts his crimes, his rose-colored view of them is complemented by the player being shown exactly what happened. This is made more explicit in the anime, where the Investigation Team bears witness to full-on recreations of his past misdeeds while he narrates in a lackadaisical manner.
  • Unskilled, but Strong: Due to going into the TV World for the first time, he lacks the battle experience of the Investigation Team. However, his Persona Magatsu Izanagi is incredibly powerful, and he's able to hold his own against the Investigation Team despite them being far more experienced in using their Personas than him.
  • Unwanted Assistance: Feels this way toward the old lady in his Social Link and Dojima, whenever his boss deigns to be nice to him. Given who he is, he can never outright rebuke either of them. It also shows that he has no idea how to react to people who wanna genuinely help him.
  • Unwitting Pawn: To the Greater-Scope Villain.
    • His letter to Yu at the end of the game hints that he somewhat suspected he was being played, and his voicing such helps give the Investigation Team the little push it needs to flush out the true mastermind.
  • Victory Is Boring: In the special Accomplice ending for Golden: The Animation, Adachi laments how boring it is once Yu leaves, even though Adachi had effectively won by blackmailing Yu for burning the warning letter.
  • Vile Villain, Saccharine Show: While Persona 4 has its fair share of dark moments, it is comparatively the most light-hearted and optimistic game out of the whole series. Adachi in contrast, does have his Laughably Evil moments, but is still an Ax-Crazy serial killer and a Sociopath.
  • Villain Has a Point: Adachi has a hefty, if warped, understanding of the game's greater themes including the controversial nature of truth, the dissonance between perception and reality, as well as the fickleness of human thought, and some uncomfortable truths about the world at large, such as the arbitrary nature of who does or doesn't get the things needed for success in life. While the heroes rebuke him during their battle, they come to the realization that just because they aren't like Adachi, they could very well become like him if they make the wrong choices, and work toward making themselves into better people. Rise points this out when Adachi asks whether the Investigation Team wants to catch the killer out of a sense of justice or to make their lives less boring.
    Rise: To be honest, I can't completely deny what he said... But that doesn't justify what he did... Right, Senpai?
    • It ends up coming to the heroes stopping the villain not because his premises (that virtually all of life is random, and most people are at least slightly selfish and morally grey) are wrong, but because his conclusions (that those things make life meaningless) are.
  • Villainous Breakdown:
    • When confronted at the end by the team once they rebuke his views in his face and call him out for his immaturity, he loses his smugness and lashes out at them in fury.
    • Taken up a notch in the anime after the team gets their Heroic Second Wind and began defeating the Reapers one by one. He really does sound like a child throwing a tantrum.
  • Vomiting Cop: His first appearance. It's left ambiguous as to whether this was real or him faking it.
  • Walking Spoiler: The fact that he's a somewhat major character throughout the story - and a Social Link the Golden.
  • What the Hell, Hero?: In the Accomplice ending, Adachi gives scathingly mocking one to the protagonist for burning the warning letter. While he took the opportunity to blackmail the protagonist, his off-guard reaction at first showed that he didn't expect that the protagonist had it in him to abet a killer simply due to personal feelings.
  • When I Was Your Age...: Part of Adachi's motive rant against Saki after pushing her into a TV in a Yasoinaba Police Station interrogation room.
    "When I was in school, I wasn't allowed to do anything except to study my ass off."
  • Would Hit a Girl: Has no qualms being abusive towards women who are his murder victims, even trying to sexually assault Mayumi when she spurned him. The manga adaptation shows him giving a brutal beatdown on the female members of the Investigation Team when they tried to battle him, and came very close to killing them.
  • Would Hurt a Child: Has no qualms about murdering teenagers like Saki and the Investigation Team. The letters he writes also imply that he may have had a hand in exposing Nanako to her kidnapping as well, or at least knew she was going to be kidnapped and did nothing to help her. On the other hand, he took it badly when Nanako died and the fact that he had to insist that "it was Yu's fault" to himself implies he regretted getting her involved and was trying to blame Yu for failing to save her rather than admit his own fault.

    The Fog 


Ameno-sagiri is the power in the Midnight Channel that created the fog and is the one responsible for pushing it into the real world. It possesses Adachi after his defeat by the Investigation Team to explain itself. Ameno-sagiri's goal is to cover the world in fog and convert mankind into blissfully ignorant Shadows because it earnestly thinks that's what humanity wants. The Investigation team has to fight him to put a stop to the spreading of the fog.

In the True Ending, the Greater-Scope Villain reveals that Ameno-sagiri was simply an avatar it created to go about its business.

  • Adaptational Wimp: In The Golden Animation, Ameno-sagiri shows up for all of a minute before being one-shotted by Yu. He doesn't even get any lines, making him more of a Giant Space Flea from Nowhere. To rub salt in the wound, by the time he showed up, Yu was visually spent from the prior battle with Adachi. To a lesser degree, in The Animation, while Ameno-sagiri almost kills Yu and is only defeated with the help of the party's ultimate Personasnote , he goes down after a fairly brief battle, in contrast to the game, where Ameno-sagiri takes significanty longer to defeat than Adachi.
  • As Long as There is Evil: After his defeat, he points out that he'll always be watching and will return if mankind wishes it.
  • Battle Theme Music: "The Almighty".
  • Big Bad Ensemble: He's the one controlling the Fog of Doom that plagues the TV World and is seeping into the real world, while Adachi committed the murders. He's not the one ultimately responsible for the game's plot, though - that honor goes to the Greater-Scope Villain.
  • Black Eye Of Crazy: A villain with black sclera.
  • Blue-and-Orange Morality: "Mankind's desires are my desires."
  • Conspicuous CG: In the Animation, giving it an otherworldly effect.
  • Demonic Possession: Of Adachi, after the former's defeat.
    • There is evidence to support that Ameno-sagiri may have intervened and possessed Teddie's Shadow as well, or even brought it into existence. Rise senses a "strong presence intervene", and Shadow Teddie shares such traits as voice, diction, and eyes with Ameno-sagiri. Moreover, unlike almost every other Shadow, Teddie did not seem to understand a word his Shadow self said, which would be odd. It is also the only Shadow self in the game that transforms without being denied at all, and doesn't share the Arcana of its host. (Teddie's arcana is The Star, Shadow Teddie's is The Moon).
  • Didn't See That Coming: Ameno-sagiri never expected people to overcome their Shadows and gain Personas. This is what gets him curious enough to let the Team test their resolve against him.
  • Electronic Eyes: In The Animation Ameno-sagiri's eye zooms in and out on itself like a camera lens. It even has writing on its eye like a brand.
  • Evil Sounds Deep: Very deep in the game, to the point where it's difficult to understand him. This is toned back in the Animation. This is taken Up to Eleven in the Japanese version, where he is voiced by the high-pitched Ryusei Nakao.
  • Eye Beams: A sweeping laser beam that hits the entire party.
  • Final Boss: If you do not get the True Ending, or reach the Bonus Dungeon in Golden.
  • Fog of Doom: The source of it.
  • Foreshadowing: There are clues which imply that Ameno-saigiri is not the true mastermind.
    • He's a minor god in Japanese myth. A MegaTen game usually requires you to kill something bigger than that.
    • He's being taken down normally with no twists and turns. Additionally, you should be able to unlock your own ultimate Persona at the final boss, so why you cannot unlock him here and you can unlock the others at this time?
    • If you pay attention to the Velvet Room fusions before you fight him you can actually notice endgame personas at level 80+ that you cannot fuse at your level when fighting him, sometimes level 90+ ones such as Ardha.
  • Giant Space Flea from Nowhere: Subverted. It seems like this, but Ameno-sagiri was hinted to have possessed Teddie's Shadow earlier. This is more apparent in the Animation when Izanagi's killing blow stabs what looks like a miniature version of Ameno-sagiri.
  • Graceful Loser: After his defeat, he congratulates the Investigation Team for proving their strength and resolve.
  • Ignorance Is Bliss: Since he thinks this is humanity's mindset, he continues to preach to the Investigation Team that they should just stop fighting and embrace the fog.
  • Leaning on the Fourth Wall: "I never tire of observing fools like yourselves." Another hint that it created the Shadow that says this.
  • No-Sell: In battle he spends a few turns generating more fog that leaves him immune to all damage.
  • Oculothorax: As pictured above.
  • Pieces of God: One of the fragments of the main Greater-Scope Villain.
  • Sadly Mythtaken: Ameno-sagiri is a minor mountain god in the original Japanese myth and not a robotic eyeball that tries to take over the world with Shadows.
  • Technicolor Eyes: More like "Prism Eye".
  • Voice of the Legion: Mixes his voice with Adachi's while possessing the latter.

    The Avatar (Golden only) 

Marie (Kusumi-no-Okami)
Click here to see Kusumi-no-Okami 

Voiced by: Kana Hanazawa (Japanese) and Eden Riegel (English)

A new character and Velvet Room resident introduced in Persona 4 Golden, and the Aeon (XX) Social Link.

Marie's true identity is Kusumi-no-Okami, a divine subordinate of Ameno-sagiri and one of three Pieces of God born from the Greater-Scope Villain, the other two being Ameno-sagiri and Kunino-sagiri. Her role is to gain insight into humanity's inner workings, and absorb the mists of Ameno-sagiri and Kunino-sagiri in the event of their defeat. If you complete the Aeon Social Link she regains her memories but is possessed against her will by Ameno-sagiri after his initial defeat, making her the second Big Bad and the new Final Boss if you fail to unlock the True Ending on your last day in town.

In the epilogue of Golden, she becomes a weather forecaster under the alias of Mariko Kusumi, using her rediscovered powers to control the weather in the region and more or less announce what she's going to do each day on TV. If romanced, she'll also confess her love for the Protagonist at the end of her weather report.
  • Apocalypse Maiden: Intended to contain the fog should both Kunino-sagiri and Ameno-sagiri bite the dust.
  • Amnesiac Dissonance: After losing her memories, she becomes your friend. Before losing them, she was your enemy.
  • Amnesiac God: Is actually a divine underling of Ameno-sagiri called Kusumi-no-Okami.
  • Anti-Villain: As one of the Pieces of God controlling the fog, she technically serves as the secondary Big Bad. However, her Amnesiac Dissonance means that she is pretty much in total opposition to their goals, and legitimately considers the Investigation Team to be her friends.
  • Attack Reflector: Her Alienation Wall skill will reflect all physical attacks. Her Shell of Denial skill will reflect all magic attacks— including Almighty spells.
  • Barrier Warrior: As Kusumi-no-Okami, she can automatically reflect every kind of attack except Almighty.
  • Becoming the Mask: In the True Ending, like Teddie she abandons her life as a Shadow to live as a human. In her case, she becomes a weather forecaster under the alias 'Mariko Kusumi'.
  • The Berserker: Fights like one in her battle, as she's attempting to resist the fog's influence.
  • Big Bad Friend: Is one of the many Pieces of God that command the fog.
  • Bonus Boss: The only way you fight her is by maxing out Marie's Social Link.
  • Brick Joke: Seems Nanako was right about weather forecasters determining the weather, as shown when Marie takes the job in the extended epilogue.
  • Closed Circle: Her dungeon, The Hollow Forest, serves as this. You can't bring any money or items in with you and you can't take any money or items out. All you get are your Personas, special equipment, and whatever items you happen to find in the dungeon.
  • Death Seeker: Part of an attempted Heroic Sacrifice, she goes into the Midnight Channel and creates the Hollow Forest in an attempt to prevent the fog from returning.
  • Demonic Possession: When the Investigation team reach her and nearly convince her to come back with them, the fog takes over her and she attempts to kill the team.
  • Did We Just Have Tea with Cthulhu?: You can hang out with her through her social link as Marie.
  • Did You Just Romance Cthulhu?: And romance her too, as Marie.
  • Disney Death: Seems to disappear after Izanami's defeat, only to show up in the Epilogue as a weather forecaster.
  • Down in the Dumps: Her dungeon; The Hollow Forest, consists of wrecked versions of places she's been to in her Social Link, such as bits of the food court at Junes and the sign.
  • The Dragon: She serves as this for Ameno-sagiri and Kunino-sagiri, though not of her volition.
  • Evil Costume Switch: When she regains her memories, she switches from her usual ensemble to a white and red robe.
  • Final Boss: If you complete the Aeon Social link but fail to get the true ending.
  • God Is Good: She is described as "The fertile will that protects those who live in this land and fulfills their wishes," providing something of a counterpoint to Ameno-sagiri.
  • Gold and White Are Divine: Along with a healthy dose of red.
  • Helpless Good Side: Forces beyond her control command her power, leaving her to unwittingly serve as Ameno-sagiri's Dragon. Once Ameno-sagiri is defeated, her powers go out of control, and she must hide away to prevent her evil side from destroying the world.
  • Humanoid Abomination: Though she looks human, she's actually a Shadow representing an aspect of humanity as a whole.
  • "I Know You're in There Somewhere" Fight: What the added boss fight with her in Golden (if you max her Social Link before fighting Adachi) boils down to.
  • Implied Love Interest: Even post-reveal, she gets a lot of Ship Tease with the Protagonist.
  • In the Hood: A hooded cloak to go with her divine appearance.
  • King of All Cosmos: In the end, she becomes a weather reporter who changes the weather on a cheerful whim, but makes sure she doesn't cause a drought.
  • Light Is Not Good: She's the game's secondary Big Bad.
  • Literal Split Personality: While she, Ameno-sagiri, and Kunino-sagiri are Pieces of God, Marie represents their collective desire to protect humanity. When the desire to grant the wishes of humanity and the desire to protect them grew too distant from each other, her original personality split in two.
  • Macabre Moth Motif: She has a design that resembles a moth when in the form of Kusumi-no-Okami.
  • Manchurian Agent: Due to her amnesia, she wasn't aware of this fact while she was doing it.
  • The Mole: Her role in the large scheme of things was to blend in with humanity to determine their desire.
  • No-Sell: As Kusumi-no-Okami, the only way you can even damage her normally is by using Almighty attacks. (Though you receive "Breaker" items in The Hollow Forest that temporarily remove the resistance of your choice.)
  • Once More, with Clarity!: All of Marie's overdramatic, hammy poems take a much darker turn as she recites them in the Hollow Forest.
  • One-Winged Angel: Her goddess form: a caped, mothlike giant that resembles Kaguya, the ultimate Persona of her Arcana.
  • Ret-Gone: Marie's fate should the Protagonist decides not to request Margaret to look into Marie's disappearance or leaves the television without completing the Hollow Forest.
  • Shadow Archetype: Kusumi-no-Okami pretty much serves as Marie's Shadow Self, what with it's desire for blissful ignorance over the harsh reality Marie herself is struggling to face.
  • Shoo the Dog: After the first phase of her battle ends and she starts losing control of herself, she starts yelling that, among other things, she hates the Investigation Team so that they'll leave her alone. No one believes it.
  • Split-Personality Merge: In the True Ending, she merges with the rest of the Pieces of God after the Investigation Team's victory.
  • Suspiciously Similar Substitute: The counterpart to Ryoji from Persona 3.
  • Take a Third Option: She locked herself into the Hollow Forest because at this point she only had two options. Either release the fog inside of her to complete Ameno-sagiri's goal, or to erase herself and the fog along with her. The Investigation Team gets the idea to destroy the fog as it manifests inside her (her One-Winged Angel form) to free her from it.
  • Tarot Motifs: Reversed Aeon— destructive habits, repeating bad decisions, and an inability to move beyond them.
  • Tears of Blood: Invoked in her helmet's design as Kusumi-no-Okami.

    The Mastermind 

Click here to see her goddess form 
Click here to see her true form 

Voiced by: Romi Park, Daisuke Namikawa (as Moel Gas Station attendant), Ryusei Nakao (Japanese, as Ameno-sagiri and the gas station attendant, The Animation), Karen Strassman (English), Derek Stephen Prince (English, as Moel Gas Station attendant, The Animation), Johnny Yong Bosch (English, as Ameno-sagiri, The Animation)

An extremely ancient and powerful manifestation of the collective unconscious styled after a goddess from traditional Japanese folklore, or perhaps its basis. You initially hear her name during a class lecture midway through the game: Izanami was the wife who died in childbirth of a god named Izanagi. But when Izanagi went to bring his wife back from the underworld, he saw she had become a rotting corpse and fled. Enraged, Izanami chased after her husband to the entrance of the underworld, where Izanagi sealed her in. Izanami then threatened to curse 1,000 people to die every day unless she was freed, only for Izanagi to promise that each day he would give life to 1,500 new ones.

While Izanami herself doesn't specify how much of the legend is true, she is the mastermind behind all the events in Inaba. In an attempt to fulfill the desires of humanity, she creates the world inside the TV and grants three Unwitting Pawns, the Protagonist, Namatame, and Adachi, the power to enter. Her plan is to then create a new world for humanity that matches the quality of the pawn whose actions are the most prolific. Because Adachi, who represents Emptiness, has the greatest effect, Izanami deems that humanity wants to live in self-deception and plans to slowly turn all of humanity into Shadows.

In the True Ending, after Adachi and Ameno-sagiri are defeated, the Protagonist may surmise that something about the case still seems unresolved, and traces the events in Inaba back to Izanami, who has been watching everything unfold as the local gas station's attendant. She reveals that Ameno-sagiri was merely an alter-ego that she created long ago, and she still plans on granting Adachi's wish despite his defeat.

After the Investigation Team chases her through Yomotsu Hirasaka, Izanami nearly manages to kill them all. However, the power of the Protagonist's Social Links revives him, and he destroys her in a single attack with the power of the World Arcana in the form of Izanagi-no-Okami.
  • Affably Evil: Downplayed. She is polite and has noble motivations, but she's also very condescending and arrogant.
  • Anthropomorphic Personification: She's a manifestation of the negative aspects of humanity's collective desires.
  • Assimilation Plot: Her plan after determining Adachi was the winner of the experiment.
  • Badass Armfold: Her default pose when you fight her during her first phase, though she is in a straight-jacket in that form, so it's not like she can use any other arm position.
  • Battle Theme Music: "Fog" as Izanami, "The Genesis" as Izanami-no-Okami.
  • Beneath Notice: Why would anyone suspect a lowly gas station attendant to be anyone of note? Hell, why would the player...? She only appears on one major cutscene towards the beginning of the game, and doesn't even get a character portrait until after the reveal of her true identity.
  • Bifauxnen: Looks like a feminized Doppelganger of the protagonist.
  • Bitch in Sheep's Clothing: Like Ameno-sagiri, before the actual fighting starts she loves to rail on about how what she's doing, despite its blatant unfairness, is just and for the good of mankind and what mankind wants and how going against her in that makes you wrong. Once you actually confront her, she of course becomes quite arrogant and vicious, addressing your party as "mere mortals" and the like since they oppose the wishes for humanity. This may be due to the party opposing her desire to grant humanity's wish instead of actual malevolence, as she will congratulate the protagonist upon defeating her and showing that the wish of the few can overcome the desire of the many, but then again...
    • If you've sought out the true ending and save Marie, she refers to the fog as "pointless". The fog, the basis of her entire plan and its outcome.
  • Blue-and-Orange Morality: She wants to abide by her experiment and only acts because she believes that's what humanity truly wants. The problem is that she really does not understand humans all that well, and the "true desire" she perceived is not something the Investigation Team wants.
  • Brick Joke: Her human appearance is pretty much a much more-convincing version of the female version of the protagonist he tried to emulate at the school drag show.
  • Character Portrait: It's worth noting that even though she's the third character you meetnote  and appears on rainy days throughout the entire game, she doesn't get a portrait until after you've figured out she's the one responsible for everything that happened in The True Ending.
  • Chekhov's Gunman: Minor character who offers you a "contract" on your first day in town? Turns that gas station attendant is the Greater-Scope Villain.
  • The Chessmaster: Used three Unwitting Pawns in trying to figure out mankind's desires.
  • Clap Your Hands If You Believe: Like all deities in the Persona universe, she comes from and sees herself as an agent of humanity's desires. As such, she gives this as the reason you'll never be able to beat her.
  • Clipped-Wing Angel: Izanami-no-Okami looks like it will be this due to its decrepit appearance and its reduced stats. However, she gets higher HP, several party debuff spells, hard-hitting Almighty spells that can cause status ailments, an attack that instantly kills those afflicted with any status ailment, and gets two turns in a row each time.
  • Creepy Gas Station Attendant: Zig-zagged as the gas station itself is well off and in a town and that she's pretty friendly and normal-looking. Later...
    • Adults don't really mind her, but kids find her particularly offputting, with Nanako regarding her as strange, and the Spacy Girl NPC seeing her as both a man and a woman.
  • Damage-Sponge Boss: The amount of punishment she can take is immense, and she doesn't even have the highest HP in the game.
  • Dark Reprise: Her second theme, The Genesis, incorporates an extremely creepy, dirge-like version of the investigation team's main theme I'll Face Myself.
  • Didn't See That Coming: In the anime, even though Yu was perfectly content in living in a Lotus-Eater Machine she created for him, Margaret breaking into it pretty much ended that plan.
  • The Dog Was the Mastermind: Seriously, the gas station attendant?
  • Doppelgänger: As seen from her Character Portrait, her goddess form looks disturbingly like the Protagonist, at least from his point of view. This also serves a bit of a Continuity Nod to Persona 2, where Philemon's own Unwitting Pawn Tatsuya punches him in the face, only to find that behind Philemon's mask... is Tatsuya's own face. Nyarlathotep similarly shows up with Tatsuya's face, after the hero's actions make him Nyarlathotep's unwitting pawn in Eternal Punishment.
  • Duel Boss: After defeating her in her second form, Izanami sends the party into the Underworld though the Protagonist is later brought back, forcing him to fight Izanami by himself.
  • Eldritch Abomination: Her degraded appearance was so legendarily hideous this is the best description for it.
  • Even Evil Has Standards: She outright calls Adachi evil as you progress through her dungeon.
  • Everybody Hates Hades: Subverted. She is the antagonistic goddess of death, but her core motivation is essentially philanthropy, however warped.
  • Evil Cannot Comprehend Good: She's incapable of understanding why the Investigation Team resists her plan. Of course, she isn't technically "evil", she just has problems understanding humans.
  • Face Death with Dignity: More so in The Animation as she's completely composed and somewhat delighted when Yu Narukami eradicates her with Izanagi-no-Okami's Myriad Truths.
  • Fallen Hero: At least in her myth. In Golden, Marie eventually revealed to be the positive aspects of the story.
  • Femme Fatalons: She has 14 in total, and those 12 massive claws are not just for show.
  • Fighting a Shadow: All your attacks eventually go right through her first boss form, forcing you to use the "Orb of Sight" to reveal her true self.
  • Foreshadowing: Plenty of it. In fact, there's a lecture partway through the game that serves no purpose but to bring players unfamiliar with her myth up to speed.
  • A Form You Are Comfortable With: In both her goddess and persona forms. Doesn't last when she gets serious.
  • Full-Body Disguise: Twice; not only is her gas station attendant form fake, but so is the goddess form she initially presents to the Protagonist.
  • The Game Never Stopped: In the anime, the True End episode has Yu confront her in the streets, where she drops hints that he'd be horrified if he knew what was really going on. It turns out the boss fight against her and the conversation are happening at the same time and all of his friends are being swallowed up by Shadows.
  • Gender Bender: As the gas station attendant, she appears rather androgynous - her lack of dialogue portrait until The Reveal makes it even harder to tell what gender she is. In the Japanese game/anime and the English dub of the anime, the attendant speaks with a male voice, but in the English dub of the game the attendant speaks with a husky, yet distinctly-feminine voice. Nanako describes the attendant as being male. When she reveals herself as Izanami, she loses the male voices. In English, her voice loses the huskiness and becomes more obviously feminine.
  • Glamour Failure: The gas attendant does a horrid job trying to conceal her existence. Starting from when she gave you a handshake you had an odd headache for whatever reason to the fact that the attendant only appears on rainy days, the only thing that makes her able to fool you is the first and only major encounter with her prior to The Reveal is that it's the start of the game, and she never reveals herself as Izanami or play any other role until the endgame.
  • God Couple: Was a goddess married to the god Izanagi.
  • Good Is Not Nice: Is pretty blunt, and isn't particularly shy about voicing her disapproval of people.
  • Graceful Loser: "Children of man… Well done…!"
  • Greater-Scope Villain: She is responsible for the awakening of Yu, Adachi and Nametame's Personas, and controlled the fog through Ameno-sagiri. But after giving her three pawns their powers, she doesn't do anything but watch for the majority of the year. It's only after the true culprit behind the serial murders is defeated that she involves herself through Ameno-sagiri, and only after Yu confronts her after guessing that she had something to do with it that she directly gets involved.
  • Herald: She hands the Protagonist and his two counterparts the keys to the Call Reception Area.
  • Hoist By Her Own Petard: She is defeated by one of her three Unwitting Pawns and his new found friends, who refused her Adachi-derived judgment on humanity.
  • Humanity on Trial: Her motivation for giving the Protagonist, Namatame and Adachi their powers.
  • Humanoid Abomination: Her human and goddess disguises make her look human, when in fact she's a shape shifting Anthropomorphic Personification of humanity.
  • I Surrender, Suckers: Though she did lift the fog as Ameno-sagiri, she reveals that she was going to bring it back anyway sometime in the near future.
  • Jerk with a Heart of Gold: She is doing what she feels is best for humanity, but she can nonetheless be very condescending when she makes her points. Played down in the anime.
  • Knight Templar: Downplayed, in that it's more due to her naivete about humans than thinking that she is the ultimate moral authority in things. She still refuses to reconsider her judgement until the fight is punched out of her, though.
  • Light Is Not Good: She's one of the Co-creators of Japan and the Goddess of Death, has a black, white and red color scheme and uses almighty and death based powers. Despite all that, she's a Well-Intentioned Extremist at heart.
  • Literal Split Personality: While Ameno-sagiri and Kunino-sagiri are avatars of Izanami, Izanami-no-Okami represents Izanami-no-Mikoto's desire to grant the wishes of humanity. When the desire to grant the wishes of humanity and the desire to protect them grew too distant from each other, the original goddess split in two. Marie reabsorbs the other parts of herself after the defeat of Izanami-no-Okami.
  • Lotus-Eater Machine: In the anime, she offers Yu the chance to never leave his friends, even though it's the exact same day. He gladly accepts this, up until Margaret breaks into it.
  • Mad God: Unable to reconcile her dual purposes of fulfilling mankind's wishes and protecting them once humans began to indulge in delusion and self-destructive behavior, her soul and being fragmented.
  • Making a Splash: World's End, which manifests as an immense flood that causes great damage and inflicts status ailments.
  • The Man Behind the Man: Technically, the goddess behind the three men and two minor gods.
  • Master of Illusion: A relatively rare Greater-Scope Villain example.
  • Mythology Gag: Persona 4 is the first Shin Megami Tensei game since the original Megami Tensei Famicom duology (in which she was reincarnated) that a version of Izanami is a key participant in the plot.
  • Nominal Importance: Subverted to screw with the player. She doesn't get a name or a portrait until after The Reveal.
  • Not Me This Time: When Naoto does her Summation, Izanami admits to her accusations, except for creating the Midnight Channel; it already existed and she only created a bridge between it and our world.
  • One-Winged Angel: "Well then... allow me to show you my full splendor..."
  • Physical God: Unlike Adachi, her claim to be a goddess is not exaggerating.
  • Playing the Player: In her gas station disguise, she doesn't even have a character portrait until her true purpose is revealed. Why would someone without a portrait ever be important? Beyond that, the gas station attendant never appears in the main storyline outside of the opening scene - she's only ever found hanging around the gas station on rainy days, and she has no voice acting save for the opening scenenote , suggesting she's just one of the many unimportant NPCs hanging around Inaba.
  • Psycho Electro: Her final form is immune to Electric attacks to counter Izanagi, and favors the usage of two Almighty attacks that resemble intense lightning storms, Kuro Ikazuchi (Black Thunder) and Oho Ikazuchi (Great Thunder).
  • Reality Warper: Turned Yomotsu Hirasaka into the Midnight Channel, and by extension is responsible for it morphing with each new victim. By the end of the game it starts affecting the real world.
  • Red Eyes, Take Warning: Has blood red eyes in her undisguised forms.
  • Sealed Evil in a Can: Averted. Her myth makes it sound like she should be sealed away on the other side of the TV. In actuality, she's been working at the gas station all year.
  • Shadow Archetype: For the entire human race. Though if her myth and motivations are to be believed, this wasn't always the case.
  • Shapeshifter: A human form, a goddess form, and her rotted true form are the only forms you get to see. Given what her fragments look like, she probably has much more than this.
  • Stupid Good: Deconstructed horrifyingly. Izanami sees all humans equally, to the point she decides that a sociopath who murdered two people for fun is the best example of humanity's true desire because his actions were the most prolific amongst her three pawns, and then tries to help him give everyone what he believes they really want: Oblivion. The Investigation Team actually do admit that Izanami might not be wrong about what most of humanity wants before fighting her, it's just that they don't want that kind of world.
  • Tarot Motifs: Reversed World, fittingly enough. An inability to grow after shedding the part of herself she deemed unnecessary, assuming she knows what's best for everyone when she really doesn't, and a lack of gratification from the end of the "game" she played with the protagonist.
  • This Was His True Form: Izanami's goddess form is another lie fabricated by the fog. Using the Orb of Sight, her true form is revealed as a giant rotting corpse with eight arms. This is likely a reference to the story of how Izanagi was shocked to see Izanami's appearance during her time in the Underworld.
  • True Final Boss: The boss of the True Ending.
  • The Unfettered: Her only rules are defined by how she views mankind's wishes. Outside of those thin barricades, she can do anything to advance whatever goals are necessary.
  • Undeathly Pallor: As befitting the dead goddess of the Underworld, she looks like she hasn't seen the sun for millennia.
  • Villain Has a Point: Her talk before the battle against her makes it clear that it's the humans in general who want to live in blissful ignorance, and Naoto admits that she is right about most people. That said, Chie points out that they don't want that kind of world, with Rise expressing a similar sentiment on the party and Dojima's behalf after the Sleeping Table battle, and so the party opposes her as a result.
  • Villain Takes an Interest: In humanity in general, but she specifically narrows it down to three individuals. When confronted at the end, she states that she was "drawn" to the potential in the three of you.
  • The Virus: How her fog works, slowly turning humanity into Shadows.
  • Well-Intentioned Extremist: She and the other Sagiri just want to give humanity what they've always wanted: everlasting peace. The only problem, and a large one at that, is that they don't quite get humans. Because of this they eventually decide that one crazy killer's actions summed up humanity's true desire the best, and thus the best way to achieve their goal is to turn everyone into Shadows, living mindless, meaningless existences.
  • Woman Scorned: Her mythos has her being abandoned and sealed away by her husband after her untimely death.
  • Worthy Opponent: Lauds the Investigation Team's efforts after they defeat her.
  • Xanatos Gambit: Her goal was to determine what humanity wanted and grant that wish, so from her perspective, it didn't matter which of her three pawns proved victorious. Although Yu's victory foils her Assimilation Plot and ultimately leads to her destruction, it also shows her what humanity truly wishes for and allows her to grant that wish, so in a sense, she still accomplished her goal.


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