This is the character sheet for Ojamajo Doremi.
Tropes shared by all of them
- The Apprentice: All of them are under the tutelage of Witches that some of them have called out and inadvertently cursed. They remain this way all series long except for several short and scattered scenes when they have their respective crystals.
- Badass Adorable: They are all young girls who can use magic that can do almost anything. And they will use it if given a reason to. They even used their magic to save people from getting sick because of Majo Ruka's Bad Luck Charm.
- Beware the Nice Ones: All of them are sweet girls, but they have their limits, if pushed too far. For example in the first season, there's a moment when the first three apprentices, even Hazuki, get really mad at Majo Rika and call her out on her selfishness.
- Character Development: The series is more about the girls growing up through their various interpersonal conflicts than it really is about learning magic. The show doesn't end until the girls have graduated from elementary school and prepared themselves to pursue different paths rather than going into the same middle school together.
- Color-Coded Characters: Doremi is pink, Hazuki is orange, Aiko is blue, Pop is red, Onpu is purple, Momoko is yellow, and Hana is white.
- Curtains Match the Window: All the girls except Doremi (who has red hair and literal pink eyes), Momoko (who has blonde hair and green eyes) and Hana (who has blonde hair and brown eyes).
- Cute Witch: They all almost always use their magic to help out others and for mundane tasks throughout the series. The few times they do fight, they have to use unorthodox methods such as conjuring fans, random elements; very rarely do they use simple energy attacks.
- The Cutie: All of them look adorable due to the show's cutesy art style, and they are very kind and innocent girls. It helps that they are younger than the usual Magical Girl, being still elementary school little girls.
- A Day in the Limelight: Each girl gets several of these as the series goes on. Though Momoko only gets these during Motto, Dokkan, and Naisho since she appeared in those seasons only. A similar case with Hana, though she gets them during Sharp too.
- Four-Girl Ensemble: In the first two seasons (before they become a Five-Man Band), Doremi is the Naïve Everygirl, Aiko is the snarky tomboy, Onpu is the pretty Dude Magnet, and Hazuki is the smart/admirable one.
- Friend or Idol Decision: At the end of Dokkan, the Ojamajos are asked if they wish to become full time Witches or return to being normal girls. They choose the latter, which Sixth Ranger Hana, who has to accept her powers in order to become the next High Queen, doesn't take too well.
- Image Song: They each get one or more.
- Leitmotif: Just like with the Image Song, they get at least one.
- Little Miss Badass: A group of Badass Adorable little girls with magical powers. The girls primarily use their powers to help out and do other mundane things throughout the series. And when they actually come to fighting evil, they usually do so through unorthodox and impractical means and have to have their powers boosted in order to be successful.
- Mama Bear: The first five girls towards Hana.
- Nice Girl: All of them are kind, empathetic, and friendly (the only exception is Onpu in the first season). This is evidenced by their using their powers to help others.
- Only Child Syndrome: Doremi and Pop are the only Ojamajos with siblings. Aiko was supposed to have a younger sibling until her mother had a miscarriage.
- Plucky Girl: They have shown their determination when protecting Hana and when doing the right thing, and they remain in the belief that things will always have a good end.
- Sweet Baker: Doremi and her friends are all cute and nice Magical Girls and own a bakery in the third season.
- Three Plus Two: At first it was just a Power Trio formed by Doremi, Hazuki and Aiko. Later they are joined by Onpu and Momoko. Hana is special and doesn't need to participate in Magical Stage. Pop was more or less considered part of the five in the first series and Sharp since she kind of was in-and-out, but by Motto! was replaced by Momoko.
- Town Girls: Femme - Hazuki and Onpu. Neither - Doremi and Momoko. Butch - Aiko.
- True Companions: These girls may only have been friends for a varying number of years, but they are very dedicated to one another and they will stand together no matter the hardships.
- Voluntary Shapeshifting: All of them do this on occasion, typically changing into various small animals.
Voiced by: Chiemi Chiba (Japanese), Amy Palant (English), Vanessa Garcel (Latin-American Spanish), Blanca Rada (European Spanish)
Doremi Harukaze is the titular girl and main protagonist of the series. She has a good nature, but she is clumsy and chronically unlucky. Her good nature has drawn many True Companions to her over the course of the series.
She became an apprentice when she called Majo Rika a "Witch", inadvertently triggering an age-old curse that turns Witches in Witch Frogs when they're uncovered. To undo the curse, Doremi has to become stronger and become a full-fledged Witch. Along the way, she uses her new found magic to help other people through their problems, but she has to keep it a secret.
- Adoptive Peer Parent: Exaggerated. She along with the other Ojamajos become the mothers of the baby Hana being girls of only ten years.
- Affectionate Nickname: Dojimi. Given to her by Kotake as a pun on her name and her clumsiness.
- All Girls Want Bad Boys: Had a crush on Akatsuki during the series, partially giving up on him because he had a girlfriend. She fully gets over him in the light novels.
- Amusing Injuries: Suffers these while trying to wake Pop up during the first series, though she also gets them at other points too.
- Ambidextrous Sprite: Like Aiko, part of her bangs will always switch sides no matter which way you look.
- Baleful Polymorph: Suffers this during the Sharp movie when Pop, angry at Doremi for what happened early on, wished Doremi was a mouse via the Witch Queen's Heart.
- Belligerent Sexual Tension: With Kotake, with a bickering history going back to kindergarten.
- Book Dumb: She has been known to get bad grades and frequently fails tests.
- Born Unlucky: Which leads to her Catchphrase.
- Butt-Monkey: She is chronically unlucky, gets hit hard every now and then, and overall just seems to be in the wrong place at the wrong time. This is lessened by Dokkan.
- Catchphrase: "I'm the unhappiest girl in the world!"
- Cool Loser: This Loser Is You, but it takes the span of the whole series for Doremi to realize she has more True Companions than she thinks. Also, she gets along with all of her classmates, gets to take care of a cute baby, and gets to do magic... as pointed out by Mirei (of the fan site Candy Flower fame), what does she actually consider being lucky?
- Cool Teacher: What she becomes as an adult in the light novels.
- Crouching Moron, Hidden Badass: She may be a Cute Clumsy Nice Girl on the outside, but do NOT do anything to threaten Hana or make her angry.
- Cute Clumsy Girl: She's practically the poster girl!
- Disappointing Older Sibling: Early in the series, her little sister Pop has no respect for her at all, often makes fun of Doremi, complains about her, and sees her as a talentless, irresponsible ditz who gets more attention than she deserves. She starts to appreciate her more over time.
- The Ditz: She inherits the traits of every Magical Girl protagonist, so she's extremely ditzy, even after her Character Development.
- Dub Name Change: Doremi's name was mostly kept in all dub versions with the exception of the English version, where she was renamed "Dorie Goodwyn." The Korean version can also count since the dub changed her full name into "Do Remi."
- Embarrassing Nickname: Dojimi. Doubles as an Affectionate Nickname.
- Everybody Hates Mathematics: Doremi's worst subject in school is math, and she cites it as her least favorite thing in the level 8 exam.
- Expository Hairstyle Change: In the 19 novel, she has ditched her trademark buns◊ and her hairpin.
- Fiery Redhead: Passionate, emotional Genki Girl and often quick to anger.
- Foolish Sibling, Responsible Sibling: The foolish to Pop's responsible.
- Genki Girl: Doremi is really full of energy.
- Hair Decorations: A music note in one of her odango, further emphasizing her Meaningful Name.
- The Heart: In a growing group of compassionate young girls, it's Doremi who unites them and expresses her love for her friends and family with no reservation.
- Heroic BSoD: Doremi goes through one during the Dokkan series finale. Also occurs when Non-chan dies in Naisho.
- Heroic Self-Deprecation: While the "unluckiest pretty girl in the world" schtick is often played for laughs, Doremi genuinely believes that she's a plain, untalented girl compared to her best friends.
- The Heroine: As the title suggests she's the protagonist and also the one who keeps the True Companions together.
- Idiot Hero: Even though she matures greatly over the series, she remains a poor student with a poorer sense of coordination.
- Image Song: "Otome wa Kyuu ni Tomarenai!!", "Kitto Chanto Onnanoko", "Ice Cream Child", "'Su' no Tsuku Koibito", and "Merry-Go-Round."
- Important Haircut: The beginning narration for Ojamajo Doremi 16 indicates Doremi has gotten a haircut to deal with Kotake rejecting her feelings.
- Inept Mage: Particularly during S1, when many of her spells simply work differently than what she was expecting. These include turning into a police cruiser when she tried turning into a cop, ending up in a butterfly costume when she tried turning into a butterfly, and conjuring a large steak instead of the required dish when taking the level 9 exam.
- Iron Butt Monkey: She takes a lot of hits every other episode.
- Jumped at the Call: She was all too eager to become a Witch after she was told she had to become one after inadvertently turning Majo Rika into a Witch Frog.
- Large Ham: Probably one of the most emotional and over-the-top characters.
- Leitmotif: "Pretty Witch Doremicchi" plays a lot during the first series when she's determined to carry out her plans.
- Lethal Chef: All the main girls learn to bake sweets for their shop in the third season...Needless to say, she's the worst at it. Doremi's sweets are the last to sell out in one episode.
- Let's Get Dangerous!: Any time you push her Berserk Buttons (i.e threaten Hana, betray her, steal her steak), be prepared for a world of hurt...
- Loser Protagonist: Clumsy, unlucky, Book Dumb and the most incompetent of the apprentices. She's the main character.
- Lost Food Grievance: Anytime she loses her steak, she might get mad. Do NOT steal her steak.
- Magical Incantation: Pirika pirilala poporina peperuto!
- Magnetic Hero: Unlucky she may be, but she has a good enough heart that she's easy to get along with. Rinno lampshades this in the series finale.
- Meaningful Name: Her first name is the first three notes of the musical scale.
- Made of Iron: She crashed headfirst into Majo Reed's home and made a real mess and was none the worse for wear. Hazuki even lampshades it.
- The Millstone: Sometimes due to her clumsiness and ditziness, she ends up hindering everyone's efforts and taking a step or two back. Lampshaded on occasion.
- Naïve Everygirl: Doremi does get more mature as the series progress, but she's essentially the everygirl.
- Odango Hair: Huge ones at that, though they shrunk somewhat after Sharp.
- Official Couple: Although Doremi and Kotake start out having tons of Belligerent Sexual Tension with occasional moments of Aw, Look! They Really Do Love Each Other, it turns out that Doremi gave a Love Confession to Kotake when they were in 8th grade. This quickly turned into Unresolved Sexual Tension until two years later, Kotake finally replies to her.
- Pink Heroine: She retains an entirely pink color scheme throughout her outfit, which changes between seasons.
- Pink Means Feminine: Her theme color is pink and she is quite feminine. At least, more so than Aiko.
- The Power of Friendship: This really is Doremi's true magic power: she's a brave and loving girl who can appeal to the good in anyone, and in doing so she forms the emotional core of the witch apprentices and their other relationships.
- Puppy Love: With Kotake. Both happen to be a very young 8-12 when they develop feelings for each other, though they don't exactly know how to really act on them yet.
- Rapunzel Hair: Easily has the longest hair of all the Ojamajos in that it stretches down to slightly below her waist.
- Red Is Heroic: She is the main hero of the story and she has red hair.
- Red Oni, Blue Oni: The Red to Hazuki's Blue. She's even Color-Coded for Your Convenience in this case!
- Shout-Out: In one of the TCG cards, Doremi is dressed up as Luffy from One Piece.
- Sibling Yin-Yang: With Pop. She is immature and self-centered (at first...) while Pop is Wise Beyond Their Years.
- Slipknot Ponytail: Different hairstyle, but same idea. Her Odangos come loose when her crystal shatters near the end of Sharp.
- Stock Shoujo Heroine: Doremi is a ditzy, Book Dumb, and gluttonous Cute Clumsy Girl but has a kind heart, a magnetic personality, and serves as The Heart of her group of friends.
- Terrible Artist: This often occurs in the first season, where no one can hardly tell what Doremi's charms are supposed to resemble. By season 4, this becomes less of an issue because Doremi's Butt-Monkey status was played down to show Hana's inexperience in having "big kid responsibilities."
- Trademark Favorite Food: She's crazy about steak. Too bad fate never lets her have any.
- Town Girls: The Neither to Hazuki's femme and Aiko's Butch
- Verbal Tic: "Bu-bu-buu!", which is said whenever she is frustrated or annoyed by something. It's mimicked by her "daughter", Hana.
- Yank the Dog's Chain: Whenever she's about to eat some steak, either someone else will eat it, the steak disappears into thin air if magic was used to make it, or she is otherwise refused it.
Voiced by: Tomoko Akiya (Japanese), Rebecca Handler (English), Mayra Arellano (Latin-American Spanish), Carolina Tak (European Spanish)
Hazuki is Doremi's best friend at the start of the series and is usually considered the second Witch Apprentice. She is a shy but very kind-hearted girl who would help virtually anyone.
She became an apprentice along with new girl Aiko when they follow Doremi to the shop after one of Doremi's spells backfired. She and Aiko both called Doremi a Witch, but Doremi wasn't cursed because she wasn't a full-fledged Witch yet. Majo Rika made her into an apprentice to help keep the secret.
- Adjusting Your Glasses: Does this on occasion.
- Adoptive Peer Parent: Exaggerated. She along with the other Ojamajos become the mothers of the baby Hana being girls of only ten years.
- All Girls Want Bad Boys: She is drawn to Masaru despite his juvenile delinquent tendencies, and has found out he is more Troubled, but Cute.
- Ambiguously Bi: She likes Masaru but also seems interested in tough or handsome women like Candy - causing her to spawn Wingding Eyes in the shape of hearts.
- Amusing Injuries: Suffers these while trying to wake Pop up during the first series.
- Balloon Belly: In an episode of Dokkan, Hazuki is forced to pretend she is Hana during a school trip due to Hana turning back to her original form and also has to eat her dinner alongside her own.
- Brainy Brunette: Consistently gets the highest grades out of the girls and is a brunette.
- Brooding Boy, Gentle Girl: Gentle Girl to Masaru's Brooding Boy.
- Childhood Friend Romance: With Masaru.
- Covert Pervert: You'd think shy little Hazuki simply would blush at the mention of peeping a look at Kotake undressing.
- Dub Name Change: Hazuki was renamed "Reanne Griffith" in the English dub. In the Latin American and most European (except for Italy and Catalonia) dubs, she was renamed "Emelie"; in the Italian dub, she was renamed "Melody"; and in the Korean dub, she was renamed "Jang May."
- Generation Xerox: Hazuki's mother almost always made her decisions for her. Hazuki started doing the same thing to Hana until her mistake was pointed out.
- Elegant Classical Musician: As an adult, she becomes a professional violinist.
- Image Song: "Tsukiyo no Mahou", "Ashita no Watashi", "Mimi wo Sumashite", "Naisho no Housoku", and "OK!"
- Leitmotif: The upbeat version of "Pretty Witch Hazukicchi" tends to play whenever Hazuki is inspired.
- Lonely Rich Kid: She is an only child in a wealthy family. She is also timid and doesn't really seek out friends other than those who have befriended her when she was younger.
- Meganekko: A smart, cute girl who wears glasses.
- Ojou: Of the rich, quiet, and ladylike Nice Girl type.
- Opaque Lenses: They occasionally turn into Scary Shiny Glasses.
- Out of Focus: Especially later in the series, she and Aiko (to a lesser extent) are mostly ignored in favor of the other main characters. They also tend to not always be drawn as well.
- The Quiet One: She isn't very talkative. When she does speak, her voice tends to be quiet and soft.
- Red Oni, Blue Oni: The Blue to Doremi's Red. She's the more calm of the two while Doremi is the more active and hotblooded.
- Scary Shiny Glasses: Usually when she's scared (or teasing Doremi), because she's not a particularly frightening character.
- Ship Tease: She gets plenty of this with Masaru Yada to the extent that her friends act as Shippers On Deck regarding their "friendship", and they do eventually become an Official Couple in the Light Novel. The ship teasing could also constitute for some of the Les Yay shipping as well.
- Shrinking Violet: She's painfully shy and has low self-esteem, especially in the beginning.
- Slut-Shaming: In Ojamajo Doremi 16, someone tries to spread rumors that Hazuki Really Gets Around and posts photos of her and Yada in front of a love hotel (which they were standing in front of by coincidence).
- The Smart Girl: She gets excellent grades in school and has figured things out before everyone else, including Onpu, most of the time.
- Spell My Name with an "S": The subs call her Hadzuki. This is probably to emphasize that her name is spelled with the kana for "tsu." With the dakuten, it's pronounced "zu" anyway, but that spelling indicates how her name is written.
- Spoiled Sweet: Hazuki comes from a rich family, but is still the nicest of the girls, and perceptive of people around her.
- Survival Mantra: Aiko gave her the idea to say "Majo Rika" over and over to help counteract her fear of ghosts. It seldom works.
- Town Girls: The Femme to Doremi's Neither and Aiko's Butch.
- Vocal Evolution: Her voice was a higher version of Tomoko Akiya's normal speaking voice before it became progressively higher-pitched.
- Uptown Girl: She is the only daughter of a very wealthy family and her childhood friend Masaru is apparently a boy from a middle class family or not so well-off.
- Why Did It Have to Be Snakes?: She is deathly afraid of ghosts to the point that she nearly went insane in one drama CD.
- Yamato Nadeshiko: She's an Ojou who is humble, gets good grades, likes violin and ballet, and is known for her passive and gentle nature.
Voiced by: Yuki Matsuoka (Japanese), Annice Moriarity (English), Ana Lucia Mendez (Latin-American Spanish), Diana Torres (European Spanish)
"Pameruku laluku laliloli poppun!"
Aiko is Doremi's second best friend who moved in from Osaka. She upstaged a lot of students and quickly got on Doremi's bad side at first, but her going to Aiko's house and seeing Aiko's father sparked a change of heart. When it became clear that Aiko's dad wouldn't make it to a parent-teacher meeting, Doremi used her magic to make a temporary clone, unaware that the real one made it after all.
Aiko became an apprentice when she and Hazuki followed Doremi to the shop after Doremi's spell backfired. There, she and Hazuki learned that Doremi was a Witch Apprentice and that they, in order to keep the secret, would have to become Apprentices, too.
- Adoptive Peer Parent: Exaggerated. She along with the other Ojamajos become the mothers of the baby Hana being girls of only ten years.
- Amusing Injuries: Suffers these while trying to wake Pop up during the first series.
- Ambidextrous Sprite: Like Doremi, her hairstyle will always switch sides no matter which way you look.
- Balloon Belly: In an episode of Dokkan, Aiko is forced to pretend she is Doremi due to Hana turning back into her original form and also has to eat Doremi's dinner along with hers.
- The Big Girl: She is the most athletic of the girls and physically the strongest despite not being the tallest of them.
- Book Dumb: Not as much as Doremi, but she's not the best student since she sometimes has to rely on Hazuki to help get her school work done.
- Boyish Short Hair: Fitting, since she's a tomboy.
- Brutal Honesty: Aiko doesn't hold back her thoughts, and this causes a bit of problems with Hazuki and Doremi at first.
- Daddy's Girl: She lives only with her Bumbling Dad, and while she's somewhat snarky towards him, they are still close.
- Deadpan Snarker: Aiko is very sarcastic, especially towards Doremi. Her classmates find her comments hilarious.
- Dub Name Change: Aiko was renamed "Mirabelle Haywood" in the English dub. In the Latin American and most European (except for Italy and Catalonia) dubs, she was renamed "Sophie"; in the Italian dub, she was renamed "Sinfony"; and in the Korean dub, she was renamed "Yoo Sarang."
- Edible Ammunition: Launches several Takoyaki balls at Leon. He blocks it and begins chowing down while mocking her.
- Even the Girls Want Her: Nobuko seems to have a romantic attraction for her.
- Forehead of Doom: Aiko's character design as of Motto! accentuates her forehead and becomes one of her defined physical traits. The Ending Theme of Na-i-sho highlights this, and there are some scenes in the show where her forehead will flash just for laughs.
- Iconic Outfit: Aiko wears a blue jumper skirt, with her hair tied in small Twin Tails, whenever she visits her mom. It's a very memorable because it's a definitive She Cleans Up Nicely moment and has a more "feminine" appearance than her usual overalls/jeans.
- The Idiot from Osaka: While not an idiot, Aiko is a brash, Book Dumb tomboy who is known for her distinctive kansai-dialect and often complains when others imitate it. She has the Osaka comedy routine down and is a very smart bargainer.
- Idiot Hair: Again, not really an idiot, but she has it.
- Image Song: "Aiko ni Omakase!!", "Pa tto Ikou!!", "Aruki da Sou yo", and "Yuugure Buranko", "Ao no Kanata he". The English dub gives her another, titled "Mirabelle's Song."
- Innocently Insensitive: Didn't make a very good impression on Doremi and Hazuki when she first transferred, casually saying that Doremi's name was weird and implying Hazuki was forgettable. After getting to know Doremi better, she apologizes to the two. Two seasons later, she passes this lesson on to Momoko.
- It's All My Fault: Aiko misblamed herself for causing the rift between her parents until told otherwise by Atsuko in Sharp.
- Kansai Regional Accent: The 4Kids dub renders this as a country drawl.
- Leitmotif: The energetic "Pretty Witch Aikocchi" plays whenever Aiko takes control.
- Missing Mom: Her parents are divorced and she lives with her dad.
- New Transfer Student: She transferred from Osaka in the third episode of the first series.
- Out of Focus: Later in the series, she (along with Hazuki) is mostly ignored in favor of the other main characters.
- Paper Fan of Doom: Wielded one during Motto!, which gives Toyoken the idea for their Boke and Tsukkomi Routine. Provides the page picture.
- Red Oni, Blue Oni: The Red Oni to Onpu's Blue, made prominent in episode 34 of Sharp.
- Ship Tease:
- Usually with Momoko or Onpu. The former pairing being evident in the Motto movie while the latter is prevalent after she lets Hana get sick.
- In episode 11 of Na-i-sho, it's implied that Aiko might return Anrima's (her childhood friend) feelings. They do eventually begin dating between the Time Skip and 16, but by the time Aiko reappears in 16, she had already broken up with him.
- Spell My Name with an "S": Aiko's last name is romanized differently on a bunch of official merchandise. Sharp merchandise lists it as "Senoo", Motto merchandise lists it as "Seno", and Dokkan merchandise lists it as "Senoh."
- Supreme Chef: Part of her girly streak is that she's probably the best cook of the group along with Momoko.
- Super Drowning Skills: Aiko is very athletic and good at sports (particularly track, which she pursues in 16) but cannot swim. In Na-i-sho, she learns how to swim thanks to Hazuki, but even then she doesn't have much confidence in swimming.
- Tomboy: She has displayed in interest in sports that most boys in school prefer, and she is very much an athlete.
- Tomboy with a Girly Streak: Aiko is a full-blown tomboy but she doesn't mind doing girly things along with her friends, like working in a flower shop (or a bakery shop later on), taking care of a baby, or wearing a Cute Witch outfit.
- Town Girls: The Butch to Doremi's Neither and Hazuki's Femme.
- Trademark Favorite Food: She loves her takoyaki!
- Vitriolic Best Buds: At times with Doremi and Onpu.
- You Go, Girl!: Aiko is the most athletic girl in her grade, and even bested Leon in a game of basketball. This was also invoked when her class expected her to go against Class 5-1 for their swim relay, since Class 5-1 has Kotake, Ito, Hasebe, and Yada, boys of whom are very good at sports.
- In the light novels, she grows up to become an Olympic athlete.
- You Gotta Have Blue Hair: She has blue hair.
Voiced by: Sawa Ishige (Japanese), Liza Jacqueline (English), Pepa Agudo (European Spanish)
"Pipito purito puriton peperuto!"
Pop is Doremi's younger sister and tends to be rather snarky about Doremi's tendencies. She secretly admires her, but she is more responsible and more serious than Doremi. She has several friends at the Kindergarten.
She became an Apprentice when Majo Rika, out of desperation to get away from her to help the Ojamajos against Majo Ruka, stopped pretending to be a plush doll and fled. Pop followed her to the shop and confronted the girls on what was happening. Majo Rika made her an apprentice so as to, once again, keep the secret. She proves herself to be more capable a Witch than Doremi, but her inability to stay up late locks her at the bottom level until Sharp.
- The Ace: Basically the opposite of her sister: Pop is Wise Beyond Their Years, the top student in her class, very popular among her classmates, and is also a very good witch apprentice.
- Adorably Precocious Child: Pop may be the younger sister, but she has a reputation of being more mature than Doremi.
- Always Someone Better: Pop may seem like the better role model, and is given more favor over Doremi. On the other hand, she secretly envies Doremi and feels that their parents love her more, as their mother taught Doremi how to play the piano when Pop wasn't given a chance to.
- Annoying Younger Sibling: Pop irritates Doremi to no end because of her obnoxious attitude. In the beginning, Pop even calls Doremi by her first name, as though she refuses to acknowledge that Doremi is the older sister, but midway through #, she starts calling her "big sis" (onee-chan) instead after they resolve their conflicts.
- Bit Character: Pop became a witch apprentice in the middle of the first series and gained a larger role during Sharp (to the point of receiving her own Image Song, even!), only to be Demoted to Extra once Momoko appears. The official page lists her on the same page of Doremi's family members, while the rest of the Ojamajos each get their own pages.
- Blush Sticker: The biggest example in her case is during one episode of Naisho when Hana-chan causes a "Freaky Friday" Flip between the two.
- Bratty Half-Pint: Initially, she was arrogant and liked to tease Doremi. Then comes the Character Development...
- Bully Hunter: She defends anyone being bullied in her class and everyone loves her for it.
- Can't Catch Up: She's considered a witch prodigy, but she doesn't start taking her tests until #, and finally gets her crystal in the penultimate episode of Dokkan.
- Child Prodigy: It's a pity she rarely spends time on casting magic.
- Cool Big Sis: To Hana.
- Dub Name Change: Pop was renamed "Caitlyn Goodwyn" in the English dub. In the Latin American and most European (except for Catalonia) dubs, she was renamed "Bibi", and in the Korean dub, she was renamed "Do Ttomi."
- Dude Magnet: All her male friends and Kimitaka are in love with her.
- Expy: She is in many ways Chibiusa, especially her attitude towards Doremi reminds of Chibiusa's relationship with Usagi (Usagi herself is similar to Doremi like the typical mahou shoujo heroine).
- "Freaky Friday" Flip: Happens to her during an episode of Naisho, when Hana uses her magic to switch bodies with her.
- Foolish Sibling, Responsible Sibling: The responsible to Doremi's foolish.
- Green-Eyed Monster: Towards Hana for an episode when even she passes her academically in Dokkan, not wanting help from the Sixth Ranger to pass her next exam until they talk things through.
- The Heart: Among her schoolmates, she is the one who usually keeps things together and from getting too chaotic.
- Heavy Sleeper: This is the reason why Pop barely made any progress for her witch exams. It's not because she's incompetent at magic (she's better than Doremi, even!) but the thing is, nighttime is the only time the portal to the Witch World opens, and she can never wake up for that. And whenever Doremi and the others tried to wake her up for the exams...
- Image Song: Only gets one: "Hop Step Pop." The song "Pop na Yuuki" might also count if you ignore the fact that it was sung by a vocalist other than Pop's voice actress and was only used as the ending theme to the first Non-Serial Movie.
- Jerk with a Heart of Gold: She can be quite patronising and bossy towards her sister Doremi, but (mostly) nice to everyone else. Later on in the series, she starts to mellow out, and admits several times in the series that she would never want to part from Doremi which is exactly why she turns down the offer to become a witch at the end of Dokkan!.
- Leitmotif: The marching tune in "Sekai Ichi Fuko na Bishoujo!?" usually plays during Pop's appearances and is noted as Pop's theme song.
- Little Miss Snarker: Especially in the earlier series, but she has been known to reply with sarcasm and witty one-liners when Doremi makes a statement.
- Love Confession: Receives one from Kimitaka before he moves away to Hokkaido.
- Mouthy Kid: She's very snarky and annoying towards Doremi, but most of the time, she has a point and is considered the more reasonable one of the two sisters.
- Oblivious Younger Sibling: For the first half of the first series. Subverted after she joins the Ojamajos in regards to both magic and her relationship with Doremi.
- Rose-Haired Sweetie: She has pink hair, and ultimately a good-natured girl.
- Sibling Yin-Yang: With Doremi. She is Wise Beyond Their Years while Doremi is immature and self-centered (at first...).
- Spell My Name with an "S": Pop's name is romanized as "Poppu", but official merchandising and Pop's nameplate in episode 27 of the first season spells her name as "Pop." The early English-speaking Ojamajo Doremi fan community called her "Poppu" until the official romanization became more popular.
- Tagalong Kid: She zigzags this. She joined the Ojamajos in the middle of Season 1, but she wasn't present nearly as often as the others and was just sort of in and out. She managed to make the girls and all-female Five-Man Band in Sharp, but was replaced by Momoko come Motto. Dokkan sealed it when Hana joined the Ojamajos as The Sixth Ranger.
- Team Mom: To her classmates. She's quick to stop any bullying she sees.
- The Unfavorite: The reason she resented Doremi early on was because their mom taught Doremi how to play piano and not Pop, not knowing the whole story.
- Wise Beyond Their Years: She has proven herself to have a much higher degree of responsibility when compared to others kids her age. This is mentioned In-Universe, and one of the reasons she is The Heart of her class.
Voiced by: Rumi Shishido (Japanese), Jessica Calvello (English, season 1), Gaby Ugarte (Latin-American Spanish), Carmen Podio (European Spanish)
Onpu is a wildly popular child idol and a prodigy Witch apprentice. She initially appears as nice and friendly, but she quickly identifies herself as their rival soon after. She causes trouble for the girls, either deliberately or as collateral damage from wanting to get away from her own troubles.
She became an apprentice when she caught and called Majo Ruka a witch, resulting in her being cursed. After hearing about Doremi, Hazuki, and Aiko from Majo Ruka, Onpu becomes resolved to outclass them. She was even given a charm that would let her withstand the punishment from using forbidden magic, and she abused it a lot over the series. As the series went on, she takes levels in kindness with occasional Pet the Dog moments before cementing a HeelFace Turn by saving the other Ojamajos from being cursed, officially joining the group come Sharp.
- The Ace: Onpu's magic casting abilities are generally better than the rest of the girls, and she's the only one who learned the writing system of the Witch World. In the first series, she was known as a prodigy because she passed the first three witch exams in one sitting. She's also a talented singer and actress, a popular Dude Magnet, is mentioned to be a good student while also being busy with all her idol work, and there's at least one gag of Onpu outdoing Aiko at athletic stuff, even if Aiko is the Passionate Sports Girl of the group.
- All Girls Want Bad Boys: Onpu's daydream in Na-i-sho episode 10 depicts her ideal man as a bad boy.
- Astonishingly Appropriate Appearance: Her head and hairstyle resemble a musical note.
- Berserk Button: Tooru and Hana found out the hard way that when you underestimate showbiz (even in an effort to give her a break), she gives you quite a tongue-lashing.
- Blow You Away: Uses her Royal Patraine magic to conjure a whirlwind against Tooru. It doesn't work.
- Brutal Honesty: She admits to speaking bluntly.
- Child Popstar: Onpu is one of the most famous chidols (child idols) of the now.
- Child Prodigy: Onpu was able to reach level 6 by passing the first three tests in one sitting, earning her the reputation of being a prodigy in the Witch World.
- Curtains Match the Window: She has purple hair and eyes.
- Dark Magical Girl: Before her HeelFace Turn, she was selfish and used magic to solve all of her problems. She was also not above using forbidden magic on trivialities like avoiding green peppers and outright says she would most likely use more forbidden magic to solve an issue some previous forbidden magic caused.
- Demonic Possession: A demon possessing her played this for laughs and did so solely to play a prank on Doremi and Momoko.
- Disappeared Dad: He is seldom home since his job as a train conductor requires an extensive amount of his time and keeps him from visiting as often as he would want.
- Does Not Like Spam: Onpu cannot stand green bell peppers. She later resists her inability in order to convince Hana to eat one of the recipes the girls made for her involving vegetables.
- Dub Name Change: Onpu was renamed "Ellie Craft" in the English dub. In the Latin American and most European (except for Italy and Catalonia) dubs, she was renamed "Nicole" note ; in the Italian dub, she was renamed "Lullaby"; and in the Korean dub, she was renamed "Jin Bora."
- Dude Magnet: Onpu is, without a doubt, extremely popular with the male persuasion. On her first day of school, the boys swooned in her presence, and she even has her own fan club at school.
- Evil Diva: Before her HeelFace Turn, although she was more 'misled' than 'evil'.
- Evil Counterpart: To Doremi, Hazuki, and Aiko pre-HeelFace Turn; it's more downplayed since she isn't "evil", per se.
- Like Doremi, Onpu's name is music-based. Doremi was the apprentice of Majo Rika, while Onpu was working with her evil Arch-Enemy Majo Ruka. She was the Dark Magical Girl at the time, so being a counterpart to her was to be expected.
- Like Hazuki, Onpu is a smart Child Prodigy. However, she was also very cunning and used said smarts to get her way rather than help others (most of the time).
- Like Aiko, Onpu has a lot of common sense, is pretty savvy, sometimes brutally honest, and was originally a cool New Transfer Student.
- Fanservice Model: Onpu does bikini photoshoots in her idol photobooks, which can come of as a bit Squicky when you consider her age.
- Fire-Forged Friends: With the first three Ojamajos. She started off as a stand-offish, self-centered Jerkass who used magic for her own personal gain. Then during the final exam, she had to work with her rivals without cheating. It was only because of her that they passed in time. After being saved from a 100-year slumber , Onpu became one of their closest friends.
- Foil: To Doremi. Her The Ace status is a contrast to Doremi's Loser Protagonist, and their names are both based on musical notes. Onpu was also originally introduced as an Evil Counterpart of sorts to Doremi as well.
- Former Child Star: Lapses into this in Ojamajo Doremi 16, where she has trouble getting more mature roles because she's unable to break out of her child image.
- The Gadfly: In season 1, especially, Onpu often antagonizes other people with a flippant remark, only to sit back and watch the fallout. In the later seasons, she still makes teasing remarks, but they're less hurtful.
- Girlish Pigtails: Just one, but still.
- Graceful Ladies Like Purple: Onpu is the most feminine and graceful of the main girls along with Hazuki. Her theme color is purple.
- Gratuitous English: "We can do anything if we do it together~"
- HeelFace Turn: She was first Majo Ruka's apprentice, and switched sides by Sharp.
- Heroic Sacrifice: She saves the girls by using Mind Control to apply Laser-Guided Amnesia to a group of people (every student from their class and several of their parents). This gives karma a chance to catch up and put her in a coma.
- Hypocrite: She talks with Brutal Honesty, but does not like Momoko doing the same to her (she denied she was truly angry about it, though her Cross-Popping Veins before going home might have betrayed that).
- Iconic Outfit: Even though Onpu's devil outfit has appeared on a trading card, it became wildly popular among fans. It was released as a figurine that was re-released, and there's a lot of fanart of Devil Onpu.
- Idol Singer: Onpu is a popular singer.
- Ink-Suit Actor: Onpu was one of Rumi Shishido's defining roles, along with Mikako from Neighborhood Story, and has been closely associated with her due to their similar backgrounds.
- Innocently Insensitive:
- Her words put Tamaki to tears, but it's questionable how "innocent" she really was at that point.
- After hearing that Naomi was teased over entering puberty, Onpu felt just as bad as Doremi because she was the one that had pointed her out to the other girls during their health exam.
- Image Song: "half point", "We Can Do!", "Polar Star", "Cherry Bomb!!".
- It's All About Me: Pre-Character Development, Onpu was a downright selfish Jerkass who really only cared for herself. She even makes a note of it during the Grand Finale when helping to snap Doremi out of her Heroic BSoD.
- Karma Houdini Warranty: Onpu managed to get away with abusing her magic thanks to a magical amulet she wore that took the karma in itself, given to her by Majo Ruka. Majo Rika warned them that this was only a temporary "solution", and that shit would hit the fan as soon as the trinket wasn't able to absorb more bad karma. Of course, Onpu used forbidden magic so much that the trinket was beginning to rot away, so when she used a LARGE quantity of magic to save the other girls and herself via giving Laser-Guided Amnesia to many people, the amulet finally disintegrated and Laser-Guided Karma hit her hard, sending her into a coma.
- Laser-Guided Amnesia: Does this to all of the Muggles when they find out that the girls are witches.
- Laser-Guided Karma: She (ab)used Mind Control magic throughout the later half of the first series after her introduction before finally getting hit with this just as she was using it at a time when it was needed to stop a potential Baleful Polymorph.
- Leitmotif: "Pretty Witch Onpucchi"
- Meaningful Name: Onpu means "musical note", and she's an idol with an Astonishingly Appropriate Appearance.
- Mind-Control Eyes: She displays glazed-over eyes while possessed by a demon in one episode of Motto.
- The Mistress: Onpu evokes this. She's the one who suggested butting in on Nobuo and Aiko's relationship in Nobuko's high school story, and also tried to steal Miss Seki's boyfriend away from her (granted, she did it to help Miss Seki, but still).
- New Transfer Student: Onpu's first appearance in the show is episode 35, where she comes in Doremi, Hazuki, and Aiko's class as a transfer student.
- Nonstandard Character Design: He eyes are shaped differently from the other girls and she's the first character not to have pupils. Every character from Onpu on, for some reason, does not have pupils.
- One of the Boys: In the first season, Onpu became even more endearing to the boys in the class when she shows them she knows a lot about trains, something that's common for boys and generally considered geeky. It turns out to be justified since her father is a train operator.
- Only Sane Woman: The most calm and level-headed of the girls, though Hazuki is a close second.
- O.O.C. Is Serious Business: When she loses her cool at anyone, it tends to be a big deal.
- Purple Is Powerful: She was, for a while, the most capable Apprentice, and her theme color is purple. She remains skilled at magic in the later seasons.
- Purple Is the New Black: Onpu first appears as a Dark Magical Girl, with "purple" being a child-friendly version of black.
- Red Oni, Blue Oni: The Blue Oni to Aiko's Red, made prominent in episode 34 of Sharp.
- Refusal of the Call: In Ojamajo Doremi 16, Onpu is the only girl besides Pop to refuse becoming a witch apprentice because she's afraid she'll be tempted to use forbidden magic to cure her mother from complications of a stroke.
- Spell My Name with an "S": Onpu's name was romanized as "Ompoo" on a design sketch in Sharp and as "Ompu" on a design sketch in Motto.
- Spoiled Brat: In the first series, her money, fame, and fortune lets her think she can do whatever she wants. Averted in later series after her HeelFace Turn.
- Stepford Smiler: Type A.
- Tomboy and Girly Girl: The girly girl to Momoko's tomboy.
- Took a Level in Kindness: After her HeelFace Turn, Onpu went from a spoiled, cold, enigmatic, and self-cententered Jerkass to a kind-hearted, sweet, and humble Nice Girl.
- Trademark Favorite Food: Loves cute, stereotypically feminine sweets like crepes and waffles to the point she's gotten into a light-hearted argument with Aiko about how she finds the image of takoyaki as particularly crude.
- Wise Beyond Their Years: She is known to give very good and rarely questioned advice and, during Season 1, she was the prodigy apprentice who skipped several tests through sheer skill alone.
- You Gotta Have Blue Hair: Her hair is purple.
Voiced by: Nami Miyahara (Japanese), Belén Rodríguez (European Spanish, Season 3), Elena Ruiz de Velasco (European Spanish, Season 4 and OVA)
"Peruton petton palalila pon!"
Momoko, introduced in Motto, is a Japanese-American girl who lived in New York City for most of her life. She moved to Japan when her father's work transferred him there, but she had a lot of trouble adapting due to the language barrier. The Ojamajos helped a great deal to overcome that, and she admitted that she would most certainly have hated Japan had it not been for them, particularly Doremi.
She became an Apprentice when she discovered that the kind old woman, called Majo Monroe, who helped her when she first moved to America was in fact a Witch. She inadvertently cursed her and resolved to become a full-fledged Witch so as to one day turn her back. She succeeded, but Majo Monroe was already terminally ill and dying. Momoko received Majo Monroe's most prized possession before passing, but Momoko didn't want her to die. Momoko's attempt to bring back the deceased Majo Monroe shattered her Crystal, costing her her magic but sparing her from death had she succeeded. When she moved back to Japan, the Queen offered her the chance to once again become a Witch if she aided the Ojamajos with their own quest. She accepted, and she joined the group from there.
- Adoptive Peer Parent: Exaggerated. She along with the other Ojamajos become the mothers of the baby Hana being girls of only ten years. Although in Momoko's case it was more of his own free will.
- Bare Your Midriff: Momoko's shirt is short enough so that it reveals her navel.
- Big Ol' Eyebrows: Bigger than everyone else's at least, and highlighted in the Naisho Ending Theme.
- Brutal Honesty: Causes a bit of problems with Hazuki and Onpu at first. However, Majo Reed takes note of her honesty later, having her critique the sweets made for the Magic Frog Village.
- But Not Too Foreign: Of the "ethnically one nationality but culturally another" variant. Both of her parents are Japanese, but she's lived in New York for most of her life and thus is culturally American. These leads to a several instances of Culture Clash when she first transfers to Doremi's class.
- Cloud Cuckoo Lander: Whenever she gets excited about something. Also, she's the only one who finds Toyoken funny. Interestingly, as the series goes on, Momoko continues to get more and more Flanderized when it comes to being this.
- Culture Clash: Momoko experiences a lot of these in the beginning of Motto.
- Deliberate Values Dissonance:
- When she first transfers to the Ojamajos' school, Ms. Seki asks her to take out her earring since earrings aren't allowed in many Japanese schools. Momoko has trouble dealing with this, both because wearing earrings to school isn't a big deal in America and because her earring is a Tragic Keepsake.
- Early on in Motto, Momoko unintentionally offends Hazuki and Onpu when she openly criticizes their lack of experience in cooking. Aiko later explains to her that it's not in Japanese culture to be very blunt and confrontational.
- Demonic Possession: Played for Drama. She was possessed by the Big Bad and used to bring Hana into the Cursed Forest so the Big Bad can kill her directly.
- Demoted to Extra: In Dokkan, she had little to no Character Development (mainly because Motto gave her enough of it) or memorable moments, almost to the point where you could easily erase her from the script without affecting the main storyline.
- Ditzy Genius: Momoko is very good at school and easily one of the top students in her class, but her Culture Clash with Japan usually leads to her moments as The Ditz.
- Dub Name Change: In most European (except for Catalonia) dubs, Momoko was renamed "Mindy." In the Korean dub, she was renamed "Na Momo."
- Dude Magnet: Implied to be this. Aside from the fact that all members of the FLAT4 were hitting on her during their first encounter, the reason why Reika Tamaki initially felt threatened by her is because the boys in their class find Momoko very attractive. In Ojamajo Doremi 16, Doremi even mentions that Momoko is very popular with the boys, and they were disappointed when she was unable to come to the class reunion.
- Everyone Loves Blondes: Blonde and apparently popular with boys, though probably not as much as Onpu.
- Flanderization: Momoko started out as a quiet but outspoken girl with occasional conflicts with the Japanese culture. As the series went on, these cultural conflicts are executed for humor, transforming her into a Funny Foreigner and Cloud Cuckoo Lander with a side of Ditzy Genius.
- Funny Foreigner: Justified in the fact that Momoko grew up in American culture, this trope is sometimes brought into light during Momoko's Cloud Cuckoo Lander moments. Of note, there's one episode where she starts spewing archaic Japanese and pretending to be a samurai while Kotake and Doremi are LARPing Battle Rangers... or when she thinks being Ninjas will help prevent Hana from becoming a witch frog.
- Genki Girl: Initially she was more shy and quiet, but over time she develops a perky personality, similar to Doremi's.
- Good with Numbers: Momoko's surprisingly skilled at math, mostly because she handled accounting when working at Monroe's Magical Shop.
- Hair of Gold, Heart of Gold: She's a young, pretty, and nice Genki Girl.
- Innocently Insensitive: A little bit early on due to the culture clash.
- Her Brutal Honesty on the less experienced girls' chopping techniques led to Hazuki and Onpu leaving work early. Aiko, having gone through this herself, encourages her to be a bit more tactful in her critiquing in Japan.
- She didn't mean any harm by asking Hazuki if she could have her flute. Unfortunately, Masaru (who had given it to Hazuki) took it very personally.
- Image Song: "ARIGATO", "Nippon Daisuki!!", "Sekai wa Love and Peace", "Rainbow".
- Large Ham: In the Japanese version, she has a strong voice and gives over-the-top reactions to a lot of things, including ghosts.
- Leitmotif: "America Gaeri no Majominarai"
- Lotus-Eater Machine: Gets trapped in one near the end of Motto when the former queen possesses her.
- Manic Pixie Dream Girl: She was this a lot in Motto before Hana had a Plot-Relevant Age-Up.
- Mindcontrol Eyes: Like Onpu, she displays glazed-over eyes while possessed by the former witch queen.
- New-Age Retro Hippie: She wears a hippie outfit whenever she sings "Sekai wa Love and Peace."
- New Transfer Student: She returns to Japan and joins Ms. Seki's class at the beginning of Motto.
- Nonstandard Character Design: Like Onpu, Momoko does not have pupils and her hair is less "bulby" and more "hairlike." Even Hazuki's hair (previously the most realistic) is usually shown more like a single, connected thing, but Momoko's hair looks more like it actually consists of individual strands.
- Phenotype Stereotype: She is actually Japanese-native, but her blonde hair and green eyes are usually trademark for most American characters in anime.
- She's Got Legs: One of Momoko's noted charm points by the boys of class 5-1.
- Ship Tease: A lot with most of the main cast. She's posed as Onpu's husband and Aiko's boyfriend before.
- Sixth Ranger: She joins the group come Motto while there was five already. She ultimately replaces Pop in the group.
- Supreme Chef: A baker in training and helps the other girls with baking pastries and sweets. As an adult, she becomes a professional patisserie.
- Surprisingly Good English: She lived in America for most of her life, so she had to relearn Japanese. When speaking English, she occasionally makes grammatical errors (e.g. she refers to her earring as a 'pierce') and speaks with somewhat unusual intonation, but otherwise she's very fluent and pronounces it well. Justified: her voice actress attended an English-speaking international school in Austria.
- Tomboy and Girly Girl: The tomboy to Onpu's girly girl.
- Tragic Keepsake: She wears a single earring in her left ear in honor of Majo Monroe, who gave it to her before she died. This initially causes conflict when she first arrives at Doremi's school; Ms. Seki asks her to take her earring out since piercings aren't allowed in Japanese schools, but Momoko refuses to remove it because it reminds her of Majo Monroe.
- Translator Microbes: Uses these early on in Motto. They translate English to Japanese and vice-versa perfectly, but she only uses them because she cannot speak Japanese very well.
- Why Did It Have to Be Snakes?: She picks up on Hazuki's fear of ghosts when she joins the class on the courage test. She is almost as afraid of them as Hazuki is.
- Zettai Ryouiki: Grade E, in her normal outfit. Not that she really needs it any higher...
Voiced by: Ikue Otani (Japanese), Marta Sáinz (European Spanish)
"Pororin pyurarin hanahana pi!"
Hana, introduced in Sharp, is a baby born from the Blue Rose in the Witch Queen's garden. As Doremi, Hazuki, Aiko, and Onpu were the first ones to see her, they had to take care of her and raise her. She starts off as The Load since she is incapable of truly acting for herself as a newborn and she tended to get sick at the drop of a hat. This became an Escort Mission when the Wizards got involved, who wanted to exploit her powerful magic to save their race from extinction.
Hana's powerful magic also attracted the ire of the Witch Queen from two reigns ago, who tried to kill her towards the end of Sharp and continued to impede her throughout Motto before trying to kill her again.
She became an Apprentice when she, having grown bored of the Witch World, aged herself up to go be with her "Mamas"; this act shattered her pendent and locked her out of becoming next in line to be the Queen. As an apprentice, she didn't take keeping the secret as seriously as everyone else and used magic to cause mischief every now and then. In any case, she proved herself to have a good heart in that she does things with the best of intentions.
- Bare Your Midriff: During Dokkan episode 24, Hana dons a costume modeled after Commander White from the BattleRangers.
- Batman Gambit: At the end of the series, she threatens to reveal her magic to everyone in a last ditch effort to snap Doremi out of her Heroic BSoD.
- Big Little Sister: Adoptive variation in Dokkan. Pop and Hana are rather close, which made Pop's decision to remain human just as heartbreaking on Pop's end as it was for Hana to realize this.
- Blush Sticker: Almost always has these during Sharp and Motto. She retains them most of the time during Dokkaan. She has these so often that they're practically her trademark.
- Bratty Half-Pint: Is usually this when she doesn't get her way.
- Break the Cutie: She does NOT take it well when the other girls decide they do not want to become witches at the end of Dokkan!.
- Catchphrase: When greeting people, she says "chi~tsu!" ("cheese" is her way of saying "hello"). This has been used by some of the others on occasion.
- Child Prodigy: Was able to ace 1st-5th grade work in only a few weeks after her Plot-Relevant Age-Up.
- The Cutie: She is usually seen as adorable by most people. This extends into the light novel series.
- Does Not Like Spam: In her early years, Hana had an aversion to carrots. Her mothers remedied this by using carrot cake. The former queen later cast a curse that took this Up to Eleven by making her hate all vegetables, but it was broken later.
- Dub Name Change: In the French dub, Hana was renamed "Flora"; and in the Korean dub, she was renamed "Oh Hana."
- Dude Magnet: Even all of the FLAT4 were hitting on her!
- Everyone Loves Blondes: Hana is blonde and everyone finds her adorable.
- "Freaky Friday" Flip: Pulls this in one episode of Naisho with Pop.
- Genki Girl: She is very hyperactive and spends most of her time being happy-go-lucky. She has been compared to other genki girls, including Pinkie Pie.
- Girlish Pigtails: Ever since she was born, she has had her hair up in at least one pigtail. Doremi alters her hairstyle to having two of them to help her out in kindergarten when she was having trouble doing somersaults.
- The Glomp: She tackles Doremi to the ground in a hug in her first post age-up appearance.
- Hair Decorations: The crystals on her scrunchies in Sharp and Motto, which are replaced with wing hairclips in Dokkan when they shatter.
- Hair of Gold, Heart of Gold: Hana is innocent, affectionate, naive and everyone seems to love her. She has very light blonde hair.
- Happily Adopted: With all the troubles that come from raising an infant for her first couple of years, the Ojamajos, Majo Rika and Lala all love her and care for her like family.
- Has Two Mommies: Hana exaggerates this by having several in the form of the Ojamajos. Justified since Hana, like all Witches, was born from a rose and that the rules of Majo Kai force the girls to adopt her during Sharp.
- Honorifics: Tends to refer to herself as "Hana-chan". This gets mocked by Tamaki.
- Image Song: "Watashi wa Ojamajo Hana-chan!!", "Daisuki na Ehon to Mama no Uta", "Damon ne! Hana-chan!!", "Thank You Mommies".
- The Ingenue: Her purity and innocence make her this.
- Innocent Prodigy: She is young and naive, but she was shown being able to skip tests in her apprenticeship AND breeze through school grades in weeks.
- I Choose to Stay: Out of all of the girls, Hana is the only one who chooses to embrace being a Witch. Justified since she is next in line to be The High Queen.
- Kid-Appeal Character: Her childlike nature as opposed to the more serious other girls makes her this. She even represents her own toy line while Doremi is used to represent the rest of the girls.
- Kiddie Kid: In the final season, she forces a Plot-Relevant Age-Up on herself in order to be with the girls but she acts more childish than they do. Justified, since even after she ages up, Hana retains the emotional age of a toddler.
- Late-Arrival Spoiler: See that white witch apprentice? Remember that baby Doremi and the girls were supposed to take care of in the previous seasons? Yes, those two are the same person. Chances are you will run into this revelation as soon as you hear of the series. Toei doesn't help it either before Dokkan debuted, they teased viewers with a silhouette of a sixth (seventh if you count Pop) member on the team, but now all of their recent promotional material from Ojamajo Doremi mentions 11-year-old Hana, not baby Hana.
- Leitmotif: "Hana-chan no Mahou" and "Hana-chan wa Majo no Akachan", the latter of which is used more as her Leitmotif.
- The Load: When Hana was still a baby, she mostly contributed little to the group. This is subverted once during Sharp when she contributed magic to a Magical Stage involving Onpu, Aiko, and Pop that was beginning to fail.
- Manic Pixie Dream Girl: She is eccentric, very hyperactive, and very happy-go-lucky as far as attitude goes.
- Magical Girl Queenliness Test: She had to go through this in addition to the exams all other Witch Apprentices had to go through in order to regain her right as heir to the Witch World's throne.
- The Medic: In the light novels, she starts studying to become a doctor to prevent the kinds of illnesses Non-chan fell victim to from happening to future witches.
- Mega Twintails: Her 11-year-old self styles her hair in these, and they are easily several inches in diameter AND stretch to her knees.
- Naïve Everygirl: She is still very young and wants everyone to be happy. Being the Kid-Appeal Character certainly helps her be this trope.
- Picky Eater: In Motto after the Big Bad cursed her to hate vegetables in an effort to stunt her growth as a Witch.
- Plot-Relevant Age-Up: She forces one on herself in Dokkan's first episode and ages herself up from a toddler to an eleven-year-old, due to growing bored with the Witch World and wanting to be with the other girls. Hilarity Ensues when the spell backfires...
- Power Incontinence: Since Hana is a full-blooded witch, her powers are stronger than the rest of the witch apprentices. When she was a baby, she had difficulty controlling her powers, which was often activated by her emotions. In Dokkan she is asked to undergo witch apprentice training in order how to learn to control them.
- Rapunzel Hair: Her long pigtails post-Plot-Relevant Age-Up stretch all the way to her knees.
- Short Tank: She dresses like one in her 11-year-old self.
- Sixth Ranger: She joins the group once Dokkan comes around. What cements her as this instead of replacing another character in the Five-Man Band is that her magic is much more powerful than theirs is and she almost never joins in Magical Stage where as Doremi, Hazuki, Aiko, Onpu, and Momoko are the ones who pull it off in Dokkan.
- Special Snowflake Syndrome: Being a full-blooded witch, she has access to things that the other Ojamajos will never get. Most notably, she has her own unique uniform and Transformation Sequence, recharges her magic differently than the others, and she is set to become the next Queen of the Witch World in the future.
- Third-Person Person: She frequently speaks in the third person, even going so far as to call herself "Hana-chan". This gets her mocked by Reika Tamaki when she first enters the class.
- Took a Level in Jerkass: During Ojamajo Doremi 16, Hana had begun showing signs of a rebellious streak. Eventually, she decided to take advantage of the Witch Queen's love for her and get Majo Rika punished for giving her a punishment that she mostly deserved. This particular action is subverted in the 3rd volume of Ojamajo Doremi 16, in the sense that it was a tactic for a purpose: Before all these, Hana got to know some clues about her twin sister living in the human world, but everyone else, including Majo Rika, kept information of her twin sister hidden from her. Since Hana knew that Majo Rika must have been lying but couldn't get more information from Majo Rika anyway, she made this plan in order to make Majo Ruka as her guardian so that she could get these clues much more easily — specifically, when Majo Ruka got drunk. Now, technically this still counts as a Downplayed Trope since Hana is still somewhat at fault by this pointnote , but then the cheesy writing of the light novels shows when it mostly forgot this deal and started to portray Hana as the usual hyperactive and naïve girl who acts with all her good intentions again, ultimately reverting this trope.
- Downplayed even more in the drama CDs (which also pretty much confirmed that the sole reason for Hana to pull off this act was due to the twin sister deal), though still, ultimately a few problems remain.
- Trademark Favorite Food: She shares Pop's love of pudding.
- Unskilled, but Strong: Her magic is powerful, but she hasn't had the time or training the Queen and Majo Tourbillon have had.
- Walking Spoiler: Hana's appearance in Dokkan counts as this. One look at her, and you'll know she aged herself and is now a regular member on the team.
- Who Wears Short Shorts?: Hana's shorts post-Plot-Relevant Age-Up don't even cover her thighs.
- Younger than She Looks: In Dokkan. Subverted on nights of the New Moon.
- Verbal Tic: "Bu-bu-buu!" Like "mother", like "daughter".
Keisuke and Haruka Harukaze
Voiced by: Yuuta Mochizuki (Keisuke, Japanese), Yuka Saito (Haruka, Japanese), Dan Green (Keisuke, English), Bella Hudson (Haruka, English), Rafael Rivera (Keisuke, Latin-American Spanish), Dulce Maria Romay (Haruka, Latin-American Spanish), Francisco Andrés Valdivia (Keisuke, European Spanish), Rocío Azofra (European Spanish)
Doremi and Pop's middle-class parents. Keisuke is a writer for fishing publications who likes fly-fishing to the point where it gets on his wife's nerves. Haruka is an ex-Elegant Classical Musician-turned-homemaker who wishes for what's best for the family.
- Armor-Piercing Slap: When Doremi runs away after being accused of being a bad mother, Haruka gives her one of these before gently asking why she wasn't helping Hana through her cold right now.
- Babies Make Everything Better: After being forced to retire from being a pianist, only being pregnant with Doremi stopped Haruka from being Driven to Suicide.
- Career-Ending Injury: Haruka suffered severe damage to her hand. This caused her to stop from being an Elegant Classical Musician.
- Closer to Earth: Keisuke is kinda flighty when at home, so Haruka keeps him grounded. And that makes her a little grouchy, sometimes.
- Good Parents: For all their flaws, they genuinely love their two girls and do their best to help them.
- Stage Mom: Haruka toed the line briefly in the past, as she used to be an Elegant Classical Musician who lost her career due to an injury and tried to push little Doremi into a musical career. As little!Doremi had an Heroic BSoD in her first recital, Haruka realized that this could be dangerous and backed off; when Pop wanted to take up music as well, it took her quite a bit of effort to have Haruka approve of it.
- Repetitive Name: Haruka Harukaze. One has to wonder if Haruka knew her name would be that repetitive after marrying Keisuke.
- Running Gag: Keisuke wants to go fishing. Haruka catches him in the act and stops him. Lather, rinse, repeat.
- Tsundere: Haruka seems to be a Type B. Very sweet and gentle, until she catches Keisuke trying to sneak away to go fishing...
Akira and Reiko Fujiwara
Voiced by: Kenji Nomura (Akira, Japanese), Yui Maeda (Reiko, Japanese), Tom Wayland (Akira, English), Kerry Williams (Reiko, English), Marcos Patiño (Akira, Latin-American Spanish), Mayra Arellano (Reiko, Latin-American Spanish)
Hazuki's parents. Akira is a film director, Reiko is a fashion designer; since both of them are very well-known, the Fujiwara family is very well-off, but have trouble in their relationship with their little girl.
- Adorkable: Akira, when he first met Reiko.
- Generation Xerox: Surprisingly justified! Reiko's mother tended to make decisions for her, much to her frustration. However, when her mother directly exposed a promising young man as a plagiarist and indirectly as a Jerkass Gold Digger. It's no wonder she thinks she's doing Hazuki a favor by making her decisions for her, but it was thankfully subverted later on when she realized her mistakes.
- Meal Ticket: Barely averted with Reiko. If it hadn't been for her own mother being a good judge of character, then she would have been taken advantage of, especially since the Gold Digger turned out to be a huge Faux Affable Jerkass.
- My Beloved Smother: Hazuki's mother adores her dearly, but also micromanages her life in certain aspects without asking her daughter's opinion on the matter, thinking she understands her daughter perfectly. This does no favors to Hazuki's sense of self-esteem.
- Parents as People: Both of them are good people and they dearly love Hazuki, but Akira is very much a Workaholic and the kinda child-like Reiko sometimes seems to treat Hazuki more as a cute doll or a pet than as a daughter.
- Womanchild: Reiko. She has to rely on Baaya to do things around the mansion and is generally a bit less mature than a woman her age.
Koyuki "Baaya" Ishikawa
Voiced by: Yuko Saito (adult), Romi Park (child) (Japanese), Guadalupe Noel (Latin-American Spanish)
The Fujiwara family's housekeeper and nanny to Hazuki.
- *Crack!* "Oh, My Back!": Justified for a time during series 1 due to a Bad Luck Charm.
- Miniature Senior Citizens: She is about Hazuki's height, if not shorter.
- Old Retainer: She worked for Reiko's birth family, and when Reiko married Akira she came to work for her new one. As such, she has been around from before Hazuki was born.
- Put on a Bus: During Ojamajo Doremi 16/17, high debts caused Akira's studio to be shut down, causing the family to lose their home and Baaya to separate from them.
- Star-Crossed Lovers: In Na-i-sho, we find out that Baaya had a boyfriend and loved him very much. Since they lived in Imperial Japan, he left to enlist in the army and never came back home. Hazuki finds out that he actually died on duty.
- Parental Substitute: For both Reiko and Hazuki.
Kouji Senoo and Atsuko Okamura
Voiced by: Kyousei Tsukui (Kouji, Japanese), Sean Schemmel (Kouji, English), Tomoko Hiratsuji (Atsuko, Japanese), Rolando de Castro (Kouji, Latin-American Spanish), Pepe Carabias (Kouji, European Spanish)
Aiko's parents, they're from Osaka. He's a taxi driver, she's a nurse that works in a retirement home. When they got divorced, Aiko went to live with Kouji in Tokyo. They get back together, but much later.
- Arranged Marriage: In the first series, Kouji went to an omiai (arranged date) with Midori, the daughter of his boss. The girls tried to stop them, not because they disliked Midori but because Aiko didn't want/need a new mother — which was Kouji's reason to agree to the date...
- Convenient Miscarriage: Played for drama, and rather surprising for a kids show. Something that partially led to their divorce was Atsuko having a miscarriage with what would have been their second child.
- Divorce Is Temporary: Thanks to Aiko's actions and Kouji agreeing to help Atsuko take care of Aiko's Grandfather, this is played straight. It does take eight years though (four years before the series starts, and another four of Aiko trying to get them back together).
- Parents as People: They love Aiko, but it wasn't enough to save their marriage. Aiko is deeply marked by Atsuko leaving the family and then Kouji taking her to Tokyo from Osaka, and longs for them to get back together.
- Stay in the Kitchen: Kouji's attitude, to an extent. The reason him and Atsuko got a divorce is because Kouji didn't think women should work and raise children at the same time, and when he lives alone with Aiko he basically forces her to do all the chores.
- Tears of Joy: When Atsuko receives a letter from Aiko on Mother's Day, she is reduced to tears knowing her daughter has long forgiven her.
- Workaholic: Kouji to an extent. He does try to make school events for Aiko though.
Tsuyoshi and Miho Segawa
Voiced by: Mari Adachi (Miho, Japanese)
Onpu's parents. Miho is a former child star, and she's now Onpu's manager; Tsuyoshi is a train operator.
- Career-Ending Injury: While trying to go on stage, the young Miho tripped and fell all the way down te stairs. The massive injuries she sustained (physical and mental) ended her career then and there.
- Convenient Coma: In the 16 novels, Miho got into one after she suffered an aneurism caused by Aiko's haters constantly harassing her family. This forces Onpu to manage her career herself.
- Disappeared Dad: Averted with Tsuyoshi. His job is very time consuming though.
- Former Child Star: Miho went under the stage name Sakurai Kurara when she was Onpu's age.
- Parents as People - Stage Mom: Miho, who encourages Onpu to do what she wasn't able to when she was her age. Deconstructed later when Onpu uses forbidden magic to save everyone from being turned into magical frogs and falls into a coma; Miho suffers a severe Heroic BSoD as she believes Onpu collapsed due to all the pressure she put on her.
- Trauma Button: Miho tries to convince Onpu not to book a concert appearance in the venue she had her big accident in Sharp, and had nightmares about it afterward.
Kenzou and Minori Asuka
Voiced by: Hiroaki Hirata (Kenzou, Japanese), Fumiko Miyashita (Minori, Japanese), Diana Torres (Minori, European Spanish)
Momoko's parents; Kenzou is an architect who's had to move his family from Japan to New York and then back again due to work; Minori is a professional photographer.
- Good Parents: What's notable about Momoko's parents is mostly that they seem to be the most normal and emotionally put-together of the girls' families; they don't squabble and are attentive to Momoko's needs, and when it seems like the family may have to move to the US again, Momoko's mom offers her daughter to stay with her grandmother in Japan should she choose not to follow them. And while the choice doesn't come easily, Momo decides to move back to New York to be with her parents.
- Gratuitous English: Minori is... not quite as good at speaking English as Momoko.
Miss Seki (Ms. Cooper)
Voiced by: Nanaho Katsuragi (Japanese), Kate Roland (English), Mónica Manjarrez (Latin-American Spanish), Pepa Agudo (European Spanish)
Doremi's stern homeroom teacher.
- Christmas Cake: Doesn't come up that often, but she's clearly distressed when she mistakenly thinks her best friend Yuki has a boyfriend. Averted in the end as in Ojamajo Doremi 16 she got married to her boyfriend whom she dated since Motto and later has a child.
- Chucking Chalk: She throws chalk at her students whenever they're not paying attention, her constant target being Doremi. Hilariously, on two occasions when she's thrown the chalk in her direction, Aiko catches it instead.
- Cool Teacher: When she's not being stern to her kids (usually class clowns like Doremi and the SOS trio), she treats them with a surprising amount of respect and emotional support, recognizing when kids like Masaru or Kayoko are facing deeper problems that other adults might be willing to brush off.
- Deadpan Snarker
- Disappeared Dad: Her father passed away when she was young, and this actually came up as an issue when she was applying to be a teacher, when private school boards raised concerns on how being raised in a non-traditional single-parent household would affect her compatibility with students.
- Hot Teacher: She has nice lips, long silky hair, and a killer figure. How come a woman as beautiful as she is had trouble finding suitors at first?!
- Huge Schoolgirl: She comments in Motto's puberty episode that like Naomi, she was very tall as a girl.
- Not So Above It All: As strict as she is, Seki-sensei does have a sense of humor such as laughing at Aiko's joke at the SOS Trio when they interrupted her introduction and snickered at Doremi and Tamaki's comedy act in Motto's student election assembly. She's not immune to petty jealousy either when she thinks Yuki-sensei is on a date.
- Tears of Joy: Sheds them a few times, notably when Kayoko comes back to school full-time and when she witnesses her class graduating.
Miss Yuki (Ms. Shannon) aka The Queen of the Witch World
Voiced by: Yuka Imai (Japanese), Kayzie Rogers (English), Circe Luna (Latin-American Spanish), Diana Torres (European Spanish)
The soft-spoken and beautiful school nurse, and also Seki's best friend. Also happens to be the Queen of the Witch World in disguise.
- The High Queen: She's the Queen of the Witch World in disguise!
- Hospital Hottie: The nurse of the girls's school.
- Not So Above It All: She's appalled when the Ojamajos ask her questions about Seki-sensei's boyfriend. Even funnier is during the episode's intro, she's offended that Seki-sensei didn't tell her about this.Yuki-sensei: *during the intro of Sharp's 30th episode* No way! I was never told of this! That traitor! Traitor!Yuki-sensei: *when the Ojamajos ask her about this* No way! Seki-sensei got a boyfriend? She never told me! She suddenly changed after summer vacation. I thought it was weird, but not telling me is unforgivable! We promised we would introduce our boyfriends if we ever made any. I will wring the truth from her!
- School Nurse: Though she is more of a counselor than a nurse, she does play the role correctly by helping to manage the health exam and giving the 5th grade a basic sex ed lesson after hearing about Naomi's puberty worries.
- Two Aliases, One Character: She and The High Queen are one in the same.
Voiced by: Yuka Tokumitsu (Japanese), Marta Sáinz (European Spanish)
- A Day in the Limelight/Took a Level in Badass: Had an episode of Motto focusing on her being a better teacher...or rather turning into a carbon copy of Seki-sensei, to the point where she mimicked Seki-sensei's killer chalk throw perfectly.
- All Love Is Unrequited: Developed a crush on a veterinarian. The girls tried to help her realize her crush by posing as puppies. Ultimately, he already had a girlfriend. She got over this and eventually got married shortly before Ojamajo Doremi 16.
- Hot-Blooded: Uses these kinds of dramas to shape up as a teacher.
Voiced by: Tomo Saeki (Japanese)
Originally the team captain and often premier soccer player at Misora Elementary, he returns in later series as a coach due to an injury.
- Distress Ball: In almost every episode he appears in, he receives (or already has) an injury that would prevent him from playing soccer.
- Handicapped Badass: He can still play soccer pretty well with a broken arm.
- Improvised Umbrella: He uses his jacket to shelter himself and Maki when they get Caught in the Rain that Doremi creates.
- Nice Guy: Igarashi is very kind and just person. One instance of his kindness sees him requesting the coach to put fellow teammate Daichi Shibayama in a starting position even though he's horrible at soccer.
- Put on a Bus: He really serves no importance to the show and was shipped off after A Day in the Limelight moments (justified as he had graduated from elementary school after season 1). Sometimes The Bus Came Back once a season.
- Reasonable Authority Figure: When he fills in as the coach of Kotake's soccer team. He moves Kotake to the bench as he was having an It's All About Me attitude (something he related with), and Koji to a regular on the team to have him gain more experience.
- Satellite Love Interest: He really has no purpose in the show other than being Doremi's crush.
- Sempai/Kohai: He's three years older than Doremi.
- Unresolved Sexual Tension: Has this briefly with his girlfriend Maki when they start going to separate schools and became involved in other activities that put a heavy weight on their relationship.
- You Gotta Have Blue Hair: Igarashi has blue hair, and yes, the Curtains Match The Windows.
Tetsuya Kotake (Todd Washington)
Voiced by: Kumiko Yokote (Japanese), Kayzie Rogers (English), Rocío Azofra (European Spanish)
- Chick Magnet: The Light Novel Ojamajo Doremi 16 plays up his Informed Attractiveness a bit, reporting that he's gotten his own following of Fangirls.
- Crazy Jealous Guy: For Doremi.
- Image Song: "Ano Ko wo Tsurete World Cup"
- It's All About Me: His attitude reaches a breaking point in Motto, causing Igarashi to bench him as a substitute.
- Jerk Jock: Of the Jerk with a Heart of Gold variety.
- Last-Name Basis: No one calls him by his first name, Tetsuya.
- Love Confession: To Doremi. It's one of the final two things that helps Doremi snap out of her Heroic BSoD.
- Loving Bully: He bullies Doremi on occasion, but deep down, he cares about her.
- My God, What Have I Done?: Once he and Koji talk things out after being passed the Jerkass Ball, he has this reaction realizing he has ignored his friends' feelings on the field and promptly apologizes.
- Official Couple: With Doremi two years AFTER she confessed to him in the 8th grade!
- Pet the Dog: A literal example in season 1. He gets more throughout the series.
- Puppy Love: With Doremi.
- Tsundere: A rare male example.
- You Gotta Have Blue Hair: He has spiked dark blue-black colored hair.
Reika Tamaki (Josie Huffington)
Voiced by: Ai Nagano (Japanese), Rosa Vivas (European Spanish)
- Academic Alpha Bitch: She has the looks, the popularity and the grades.
- Alpha Bitch: She goes out of her way to antagonize and bully other students in the earlier episodes. Lampshaded by Momoko.
- Attention Whore: Gets jealous when someone gets more attention than her.
- Break the Haughty: Multiple times throughout the series. The most notable would be the first time when she ran for class representative and lost due to her pride.
- Character Development: She gains even more sympathetic development during Motto, where her self-centered and bratty behavior is revealed to be caused by her loneliness and insecurity. Momoko sees through this and becomes close friends with her, and also helps others to see Reika's true self.
- Class Representative: Starts off as this until she is dethroned by Masaharu. She regains this position in Motto.
- Daddy's Girl: Reconstructed in that her father spoils her rotten because he feels guilty about letting her get seriously injured by his carelessness. When she has doubts about it due to an Armor-Piercing Question from Onpu, Reika collapses. Once this is revealed, he keeps being doting but more sincerely. Also, Seki-sensei tells Mr. Tamaki that the trope is not bad in itself, as long as the parents don't go overboard.
- Dumb Blonde: Subverted. While she acts like a vain, shallow Spoiled Brat, Reika is very book smart and gets very good grades.
- Green-Eyed Monster: Gets jealous of Momoko being a potential Dude Magnet.
- Hoist by His Own Petard: When she ran for class president during S1, she would actually have won had she not goaded her opponent, Masaharu Miyamoto, into continuing his campaign.
- Honor Before Reason: See Hoist By Her Own Petard. Tamaki wanted to defeat someone running against her instead of winning by default. She goaded her opponent, Masaharu Miyamoto, into continuing because:Tamaki: "My Pride won't allow a win without a fight."
- Image Song: "Super Ojou-sama!!"
- Inferiority Superiority Complex: She normally seems a textbook case of Small Name, Big Ego, but she's later revealed to be an insecure girl who just wants to have friends. She was sincerely happy when Momoko accepts her as her friend.
- Informed Attractiveness: She's apparently supposed to be one of the best-looking girls in the class... according to herself, that is. Subverted in that her male classmates are not that attracted to her and seem to prefer other girls like Onpu or even Momoko.
- Jerkass: In her earlier episodes, she often put down other students simply to make herself feel superior. This got on the nerves of the Ojamajos and prompted them to help those who oppose her.
- Jerk with a Heart of Gold: Spoiled Brat as she is, Tamaki isn't completely evil either. Her focus episode in the first season has her going through an Heroic BSoD when she doubts that her Bumbling Dad truly loves her and bonding with Shiori.
- Keigo: Reika speaks in polite Japanese and even uses the extremely formal "watakushi" pronoun to refer to herself.
- Last-Name Basis: Reika and Shimakura are the only two girls that Doremi and her friends refer to on a Last-Name Basis, probably because she holds the main antagonist role of their school lives. Hana also follows the suit, but calls her "Tamaki-chan" whereas Doremi and the other girls call her "Tamaki-san."
- Lovable Alpha Bitch: Jerkass as she is, she legitimately has a Freudian Excuse for her behavior and she is more than capable of caring about others. Several episodes of Character development later, and Doremi is more than willing to help her to become the class representative again.
- The Love Slap of Epiphany: During one of her focus episodes, she starts to feel that her Bumbling Dad doesn't love since he doesn't slap her or even reprimand her even when she's clearly in the wrong. This gets edited rather awkwardly out in the 4Kids dub, since the slap is edited out, though she reacts like she was..
- Noblewoman's Laugh: Reika often laughs with a loud, "Oh-ho-ho-ho-ho!" especially after she brags about herself.
- Odd Friendship: After Reika and Momoko get off to a rough start, Momoko later realizes Reika has no one other than Shimakura as a friend and offers to be one for her. They become very close throughout the series.
- Ojou: Her image song is actually called "Super Ojou-sama".
- Pet the Dog: She shows her Hidden Depths and takes Shiori under her wing.
- Rich Bitch: Bought an expensive brassiere from France to show off at school in season 3. Miss Seki didn't take this well, even though she saved up the money all by herself.
- Rich Suitor, Poor Suitor: In Ojamajo Doremi 16, Reika starts secretly dating a former delinquent and Kindhearted Cat Lover, knowing that her family would oppose their relationship.
- Small Name, Big Ego: Constantly overestimates her popularity and believes herself to be superior to other people.
- Spoiled Brat: She is typically given everything she wants by her parents. This is played with in that her dad only started doing this after making her cry.
- Tsundere: Part of her being a Jerk with a Heart of Gold involves her inability to admit her true feelings.
- Villain Ball: Holds this during the election episode during Series 1. Masaharu was about to back out due to having to see the class divided and fighting when she goaded him into staying in. Her reason for doing so was Pride rather than Pragmatic Villainy. Regardless, she ended up losing in a landslide due to his "World of Cardboard" Speech earlier.
Marina Koizumi (Amanda)
Voiced by: Oma Ichimura (Japanese), Rocío Azofra (European Spanish)
- Curtains Match the Window: Has blue eyes and dark blue hair.
- Flower Motif: Marina's favorite flower is the daisy, a symbol of innocence.
- Innocent Flower Girl: Marina takes care of the flowers at school, especially her favorites, the daisies.
- Purple Is the New Black: Marina's hair is implied to be black, but rather than using purple, blue was used instead for highlights.
- Ship Tease: Gets a lot of this with Takao Kimura.
- Ship Sinking: In Ojamajo Doremi 16, it's implied that she and Kimura were together but broke up because they were growing apart in pursuit of their dreams.
- Shrinking Violet: Not as much as Hazuki, but still has shades of it. She is very shy and not the type who would get into your face easily.
- 10-Minute Retirement: When Kimura called Marina a teacher's pet, Marina decided to stop tending the flower gardens for a while as she felt that she had no other talent than being a teacher's pet.
Masaru Yada (Justin Bailey)
Voiced by: Nami Miyahara (Japanese), Gerry Meza (Latin-American Spanish), Pepe Carabias (European Spanish)
- Berserk Button: Don't you say anything bad about his mother... or his stepmother. Or touch his trumpet.
- Brooding Boy, Gentle Girl: With Hazuki.
- Chick Magnet: In Ojamajo Doremi 16, Doremi describes him as being popular with the girls.
- Childhood Friend Romance: With Hazuki.
- Crazy Jealous Guy: For Hazuki.
- Contrived Coincidence: Just so happened to have his trumpet when Fujio was trying to wow Hazuki with one of his own. Lampshaded by the girls asking him about it.
- Deadpan Snarker
- Disappeared Dad: His dad is a businessman working abroad in Germany (in the 4Kids dub, a traveling trumpeter), so he doesn't get to see him often.
- Idiot Hair
- Informed Attractiveness: The Ojamajo Doremi 16 novels would like to remind you that Yada is "cool" and "good-looking"... every time he is mentioned.
- Jerkass Has a Point: While he was rude about it by skipping class when asked to draw their mothers, he does point out Shiori's mom died and she was visibly uncomfortable about it.
- Missing Mom: Due to his mother's death, he's had a Freudian Excuse for being upset during Mother's Day. Fortunately, he gets over it when he warms up to his stepmother.
- Mistaken for Gay: By Momoko when he purchases Valentine's Day chocolate, since the tradition is for girls to give the chocolate to boys. Turns out he was just after the magical courage the girls added to the candy.
- No Social Skills: Not entirely, but at the beginning of the series, he tends to lash out instead of explaining what's bothering him. This does get a bit better as the series goes on, and is somewhat justified because he's a little kid whose life has gone through a few changes.
- Not So Stoic: Several times actually. Most notably during the Courage test, when he mumbled about being unable to move his legs after everyone else got spooked by a ghost story. Another would be when he was among those who discovered the girls' secret.
- The Stoic
- Sugar-and-Ice Personality
- Troubled, but Cute
- Used to Be a Sweet Kid: In regards to his delinquent tendencies.
- Would Hit a Girl: In his introductory episode, Miss Seki gets a few punches in the gut when he snaps.
- Why Did It Have to Be Snakes?: When it comes to ghosts and shares this with Hazuki. He even shares the same spell she uses for trying to hold it off...with similar results.
- You Gotta Have Blue Hair: Green Hair.
Shiori Nakayama (Susie Williams)
Voiced by: Takayo Yumi (Japanese)
- Hair Decorations: A headband.
- Ill Girl: Has a heart condition that can keep her out of school.
- Image Song: "Wasurenai"
- Missing Mom: She died when Shiori was a baby.
- Overprotective Dad: Since she's an Ill Girl, Mr. Nakayama tends to be very overbearing sometimes. Shiori isn't happy about it.
Kaori Shimakura (Penny)
Voiced by: Shihomi Mizowaki (Japanese), Rocío Azofra (European Spanish)
- Beta Bitch: Often plays this role to Tamaki, especially in the first seasons.
- Camera Fiend: Subverted; she takes pictures due to her insecurity issues.
- The Dragon: To Reika on occasion.
- Image Song: She sings a part of Reika's "Super Ojou-sama!!". Subverted as the tracks count this as Reika's song, not Shimakura's.
- Girlish Pigtails: That contradicts her personality.
- Last-Name Basis: Besides Reika, she's also the only other girl in school that the main characters refer to by last name only since she's part of Reika's Girl Posse.
- School Newspaper News Hound
Nobuko Yokokawa (Belinda Higgins)
Voiced by: Kyoko Dounowaki (Japanese)
- Ambiguously Gay: Her actions towards Aiko are suggestive of a romantic attraction.
- A Day in the Limelight: She gets a few, but the most notable is her first one from the first series.
- Blatant Lies: Told these all the time before she met Aiko. She was surprisingly good at them.
- Cat Smile: Nobuko's upper lip is drawn with an unusual upward curve that gives off this impression.
- Homoerotic Subtext: Let's just say that she really likes Aiko a lot to the point that she shipped her with a male character based on herself in an episode. Or maybe she swings that way just for Aiko.
- Image Song: "Katsugi Manga Kokuhaku?"
- Innocently Insensitive: When she makes friends with Miho, whenever Aiko comes in the picture she ignores Miho in favor of her.
- Most Fan Fic Writers Are Girls
Voiced by: Oma Ichimura (Japanese), Ana San Millán (European Spanish)
- Alliterative Name
- Ambiguously Gay: She seems to have romantic feelings towards Nobuko, who has feelings for Aiko.
- Image Song: She gets to sing in "Katsugi Manga Kokuhaku?" but the song is mainly Nobuko's Image Song.
- Odango: Has one.
Nanako Okada (Autumn Harrison)
Voiced by: Mamiko Noto (Japanese), Cristina Hernandez (Latin-American Spanish), Pepa Agudo (European Spanish)
- Broken Bird: When you learn why she refuses to get near animals...
- Friend to All Living Things: Zigzagged. She loved her puppy as a toddler more than anything. And when she's first introduced, her dog had died in an accident (and in front of her), causing her to never approach any kind of animal for fear that the same thing could happen if she even goes near them. And it almost happened again, when she had to take care of one of the school bunnies and he got injured.) She's back to loving animals again at the end of her debut episode.
- Girlish Pigtails
Mutsumi Kudo (Melissa Scott)
Voiced by: Chizuru Matsuyuki (Japanese)
- Badass Adorable
- Big Brother Bully: Exactly What It Says on the Tin. Although he mellows out in Dokkan and focuses on his school work rather than wrestling Mutsumi.
- The Big Girl: A Professional Wrestling fan, she has beaten all the boys in school by herself and has shown considerable strength.
- Girliness Upgrade: Attempts this, but maintains her masculine tendencies.
- Image Song: She gets to cover Candy Itou's Image Song, "Fukazume Fighter", as her own.
- Shout-Out: Her name is clearly inspired on Japanese female pro wrestler Megumi Kudo.
New SOS Trio (Yuji Sagawa, Yutaka Ota, and Jun Satou)
Yuji voiced by: Reiko Fujita (Japanese)
Yutaka voiced by: Noriko Fujita (Japanese)
Jun voiced by: Naozumi Takahashi (Japanese)
- Aesop Amnesia: The girls lampshade that Yuji and Yutaka didn't learn their lesson from bullying Naomi when they do the same to Kanae.
- All Men Are Perverts: In Motto, they attempt to peep at the girls during their health examination but fail since Seki-sensei overhears their plans.
- Comic Trio
- Dub Name Change: Yuji Sagawa was changed to Simon. Yutaka Ota was changed to Oliver. Since 4Kids never dubbed anything past the first season finale, Jun Satou never appeared in the dub and subsequently never got his name changed.
- Even Evil Has Standards: While they're not actually evil, they have caused Naomi to cry when they saw her wearing a dress and when they made fun of Kanae Iida's weight, she goes on a diet, eating less food and exercises excessively to the point of exhaustion. When they see the damage they've done, they attempt to apologize and try to set things right.
- Image Song: "Owarai no Michi" with Toyoken.
- So Unfunny, It's Funny: Hazuki is the only person who laughs at their jokes. Aiko and Onpu did laugh at the original SOS Trio in the Sharp Movie, but it was only because a magic flower granted the SOS Trio's wish to be funny.
Toyoken (Toyokazu Sugiyama and Kenji Ogura)
Toyokazu voiced by: Reiko Kiuchi (Japanese)
Kenji voiced by: Tomo Saeki (Japanese)
- Aesop Amnesia: Toyokazu for the same reason as his former teammates.
- The Ace: Only applies to Kenji Ogura. He's athletic and intelligent, but prefers to make jokes with Sugiyama.
- Boke and Tsukkomi Routine: Their specialty.
- Chick Magnet: Kenji, which Toyokazu uses as a reason to try to end the partnership.
- Dub Name Change: Only applies to Toyokazu Sugiyama, who was changed to Stuart. The 4Kids dub called him "Phineas" in the first episode. Like Satou, Ogura never appeared in the dub.
- Hidden Depths: Everyone in class is shocked that Kenji wanted to be a comedian.
- So Unfunny, It's Funny: Invoked by Momoko, who is the only person who laughs at their jokes.Momoko: It's so stupid, but it's so funny!
- Image Song: "Owarai no Michi" with the New SOS Trio.
Naomi Okuyama (Gia)
Voiced by: Miwa Matsumoto (Japanese), Pepa Agudo (European Spanish)
- Berserk Button: Do not make fun of her for being tall, liking girly things, or point out the fact that she hit puberty before her classmates, unless of course you like being strangled.
- Cuteness Proximity
- Growing Up Sucks: When the 5th grade heath exam revealed she's developing faster than the other girls in her grade, she becomes self-conscious about it.
- Huge Schoolgirl: She's taller than all of her classmates.
- Tomboy with a Girly Streak: Despite being seen as super boyish and cool due to her height, she secretly adores girly things and longs for a cute dress to wear. When the Ojamajo manage to get her said dress and the SOS Trio mock her, poor Naomi is brought to tears.
Kouta Amano (Keith Lennon)
- Idiot Hero: He attempts to fight (and insult) three bullies who are older and bigger than him. What would've happened if Kotake and Kimura didn't help turn it into a three-on-three fight and if Doremi didn't turn herself, Hadzuki and Aiko into the Maho Rangers?
- Kid Hero: Or rather, he tries to be a hero. He's a kid who stands up to bullies, particularly when one of them keeps pestering Onpu for autographs and got her in trouble with the vice principal.
Junji and Yoko Manda
Voiced by: Akemi Okamura (Japanese)
- Dragged into Drag: To get closer to a boy she likes, Yoko comes up with a plan to wear Junji's clothes while Junji wears hers.
- Half-Identical Twins: Junji's a boy and Yoko's a girl.
- Masculine Girl, Feminine Boy
- Potty Emergency: Junji doesn't know which gender bathroom to go in when he's disguised as Yoko. Thankfully for him, the twins are found out shortly afterward.
- Tomboy: Yoko.
- Twin Switch: They pull this off so Yoko could hang out with other boys. Unfortunately, they end up making trouble for both classes.
Itoko Hamada (Juliet Kojuro)
Voiced by: Kaoru Shiomi (Japanese)
- Massive Numbered Siblings: She has five siblings, resulting in six kids, one for each grade in a Japanese elementary school when we first get introduced to her.
Susumu Yanagida (Hanson)
- Big Eater
- Nice Guy: He certainly doesn't have the attitude to be a sumo wrestler (which Kotake basically forced him into).
- Trademark Favorite Food: He loves his fried bread. 4Kids exaggerates this by having him say he once ate 97 loaves of fried bread and was still hungry afterwards.
Voiced by: Fuuko Misaki (Japanese)
- Ambiguous Disorder: She was a slow worker when she was at school, and after she stopped coming to class entirely her former teacher decided to volunteer at other schools to learn how to work with kids like her.
- Her phobia towards being in a crowd with others, general nervousness, and constantly feeling like a burden to others just for existing come across as having TKS syndrome.
- Boyish Short Hair
- Friendship Trinket: Miss Seki's meteor necklace, given to symbolize their trust.
- Guilt Complex: The poor girl feels like she burdens everyone around her, including her parents.
- Hikikomori: Afraid of going specifically to school due to past events with Class 1 before the shuffle.
- Trauma Button: Running across any of her fourth grade classmates.
Shino Hanada (Carey Wilson)
Voiced by: Chigusa Ikeda (Japanese)
Ryota Hayashi (Peter)
- Fan Boy: Of kaiju and other monsters
Maki Higuchi (Shannon Marley)
Voiced by: Nao Kouyama (Japanese)
Kanae Iida (Haley)
- Big Eater
- Nice Guy: Bullying from the SOS Trio doesn't get her down, and she even points out some cheap places to eat in the shopping district.
- O.O.C. Is Serious Business: When she refuses the Ojamajos' attempts to have her stop dieting, they know something's wrong since she tends to be very nice.
- Sunny Sunflower Disposition: When she passes out from dieting too hard, both the main characters and the SOS Trio give her sunflowers.
Takao Kimura (David)
Voiced by: Michiru Yamazaki (Japanese)
Masaharu Miyamoto (Scooter)
Voiced by: Haruna Katou (Japanese)
- Class Representative: Gets elected in his introductory episode and remains in that position until Motto.
- Indirect Kiss: Dared by the New SOS Trio to blow into Sachiko's recorder.
- Landslide Election: During his focus episode.
- Nice Guy
- "World of Cardboard" Speech: Delivers a powerful one just before he decides to back out of running for class president. It helps him win after Tamaki goaded him into continuing.
Goji Nakata (Nicholas)
Michiaki Watabe (Mackenzie)
- Childhood Friend Romance: With Mutsumi.
- Disappeared Dad: His father is never mentioned in the story.
- Mama Bear: Inverted. He's been worried about his mother ever since she was harassed in her own bar. He even tried fighting the perpetrator. Afterwards, he's tried to persuade her to get a different job for the sake of her own safety.
- Vitriolic Best Buds: With Yada.
- Crouching Moron, Hidden Badass: In school, he's a goofy troublemaker on par with the SOS Trio. Outside of school, he's a fairly competent taiyaki chef and is serious in his (unsuccessful) attempts at making better taiyaki than his father.
- Girly Girl
- Not So Above It All: Willingly gets her whole body tangled in ribbons at the senior center.
- Class Representative: Of Doremi's class after the student shuffle.
- Unwitting Instigator of Doom: When Kayoko wanted to ask if her friends hated her, he brushed her off thinking she wanted help with assignments again. Once the truth is revealed, he has a minor My God, What Have I Done? reaction and apologizes along with the rest of their former group.
The witches are an Always Female race of magical beings who live in a world parallel to the human world. An age-old curse transforms any Witch into a Witch Frog when said Witch is called "Witch" by a human.
Tropes shared by all of them:
- Always Female: The males, the Wizards, live in their own separate world.
- Amazing Technicolor Population: Downplayed. Only their hair is of various colors.
- Baleful Polymorph: What happens to them if a human ever calls one a "Witch".
- Bewitched Amphibians: What they are turned into after the aforementioned Baleful Polymorph. There are enough of them at the start to have their own village.
- Flying Broomstick: Those that haven't been cursed ride these.
- Mystical White Hair: All of them have magic, but only some of them have white hair.
- Pointed Ears: The vast majority of them.
- Really 700 Years Old: A lot of them have mentioned being several centuries old, and several of them are able to prove it too.
- You Gotta Have Blue Hair: Some of them.
Majo Rika (Patina)
Voiced by: Naomi Nagasawa (Japanese), Lisa Ortiz (English), Guadalupe Noel (Latin-American Spanish), Rosa Vivas (European Spanish)
A witch who owns and unsuccessfully manages the Maho-dou. She was caught by Doremi and, as a result, she was cursed and transformed into a magic frog-like creature.
- Accentuate the Negative: Majo Rika prefers to yell at the girls for what they did wrong, as opposed to praising them for anything done right, which she considers to be how they should do things by default.
- Baleful Polymorph: Suffers this when Doremi discovers her at the beginning of the series.
- Balloon Belly: After eating all the cakes that the girls conjured via Magical Stage for Kayoko to persuade the latter to stop dieting.
- Bewitched Amphibians: When Doremi discovers her.
- Catchphrase: "You idiot!"
- Deadpan Snarker: She is constantly making sarcastic remarks, especially towards the girls.
- Dub Name Change: "Patina" in the 4Kids dub. In the Latinamerican dub, some episodes call her "Mallorca".
- Flat "What": Her response to Doremi's "Pretty Witchy Doremi-Chi!"Majo Rika: What...the hell...was that?!
- Fair-Weather Mentor
- Gag Boobs: Combined with her flower bikini and samba skirt when she dances in "Majorika Bravo".
- Greed: She's rather fond of money and the "Golden Poop" from Pao.
- Hair-Trigger Temper: She flies off the handle over pretty much everything.
- Image Song: "Majorika Bravo!!"
- Jerk with a Heart of Gold: She may be loud and rude, but she does genuinely care for the girls.
- Large Ham: Things that would only mildly irritate most other people infuriate her.
- Mentor Mascot: Sorta acts as this to the Ojamajos, though she's more of a mentor than a mascot.
- Mooching Master: The whole reason she is training Doremi and the others as witch apprentices is so that, when they finally become witches, they can transform her back into her humanoid form.
- No Indoor Voice: She is always shouting at the Ojamajos.
- Pointy Ears: In her human form.
- Red Oni, Blue Oni: The red to Lala's blue.
- Sibling Rivalry: With her twin sister, Majo Ruka!
- Sink-or-Swim Mentor: She has no patience for anyone and does not suffer fools gladly...even if they are eight-year-old girls new to the whole witch apprentice thing.
- Team Mom: Admits to the girls in the last episode of the first season that she views them as like daughters.
- Theme Naming: She and her sister Majoruka are named after the Japanese cosmetics brand Majolica Majorca.
- You Gotta Have Green Hair
Voiced by: Megumi Takamura (Japanese), Andi Whaley (English), Irma Carmona (Latin-American Spanish), Carmen Podio (European Spanish)
Majo Rika's fully grown fairy.
- Bitch in Sheep's Clothing: Downplayed. She's not exactly horrible, but like Majo Rika, has a greedy side (it's just that she's better at hiding it than her owner is).
- Dub Name Change: Laralie in the 4Kids dub.
- Gold and White Are Divine
- Meaningful Name: Her name comes from music note "La".
- Older Than They Look: Lala is around the same age as Hehe, if not older.
- Purple Eyes
- Red Oni, Blue Oni: The blue to Majo Rika's red, as Lala plays The Lancer to her. However, there are times when they're Not So Different; it's just that Lala's better at hiding her Greed and temper than Majo Rika is.
- Voluntary Shapeshifting: Takes the form of a white cat in public.
Majo Ruka (Patunia)
Voiced by: Mayumi Shou (Japanese), Caren Lyn Manual-Tackett (English), Rocío Azofra (European Spanish)
Majo Rika's rival. When she came to own the Mahou-Dou, she sold cursed trinkets that eventually harmed whoever had them. She was caught by Onpu and cursed just like Majo Rika.
- Bad Boss: Her treatment of Hehe has prompted the fairy to mess things up for her.
- Bad Luck Charm: The charms she sold granted good fortune at first while causing severe ailments. Played straight when she sold one to Doremi after seeing through her Paper-Thin Disguise.
- Baleful Polymorph: Suffered this when Onpu discovered her.
- Bewitched Amphibians: when Onpu discovers her.
- Blackmail: Doremi, Hazuki, and Aiko use this to force her to let them into Majo Kai to take an extra credit test.
- Disc-One Final Boss: Served as the primary antagonist while she controlled the shop. Once she was defeated and the shop returned to Majo Rika's possession, she left in disgust. She returned later but as Onpu's Evil Mentor.
- Evil Counterpart: To Majo Rika. To go into detail, they're both greedy and have a short temper, but while Majo Rika is a Jerk with a Heart of Gold, Majo Ruka is shown to have a Lack of Empathy, is twice as greedy as Majo Rika, and is willing to hurt others just to get what she wants.
- Evil Mentor: To Onpu.
- Evil Twin: She's actually Majo Rika's twin sister!
- HeelFace Turn: Eventually becomes drinking buddies with Majo Rika.
- Honest John's Dealership: The magic items she sold while she was in control of the Mahou-Dou worked better than the items made by the girls but had serious side effects. Eventually came back to bite her in the ass.
- I Lied: Promised to remove the cursed effects of the charms she sold after losing to the girls so long as they return her Crystal Ball (and pointing out that she can't do anything without it). When the girls do, she instead teleports away, leaving the girls and Majo Rika to clean up her mess.
- Jerkass: Does a number of petty things For the Evulz. To wit, from her arc in the early first season alone:
- Rubbing in her gaining the shop from Dela after the latter won it off of Majo Rika in a game of poker.
- Giving Doremi a Bad Luck Charm just to toy with her.
- Refusing to let them take their exams.
- Sending her Mooks to give bad publicity for the girls.
- Deliberately makes Good Luck Charms that eventually hurt their owners.
- Refuses to give a refund when people start complaining.
- Refuses to clean up her mess after agreeing to do so when her magic is returned to her after her defeat.
- Jerk with a Heart of Gold: She showed concern for Onpu during the first series when she was abusing forbidden magic, though it could very well have been for selfish reasons...
- Lack of Empathy: Primarily during her earlier appearances, though she mellows out a bit in later arcs.
- Laser-Guided Karma: Was caught by Onpu not long after she unwillingly gave back the Mahou-Dou to the girls.
- Pointed Ears: In her Witch form.
- Pragmatic Villainy: One possible reason for caring about Onpu is that she's the only one who can return her to normal.
- The Rival: To Majo Rika since they were young. Then you find out they're actually twins...
- Starter Villain: The first real villain of the series given that she rubbed her gaining the shop in Majo Rika's face, deliberately caused pain and suffering to those who bought her Bad Luck Charms, and finally went back on her word in removing the cursed effects of her charms when the Ojamajos defeated her.
- Theme Naming: She and her sister Majorika are named after the Japanese cosmetics brand Majolica Majorca.
- Villain: Exit, Stage Left: Teleports away upon having her Crystal Ball being returned to her while failing to keep her end of the bargain to clean up her mess.
- Wicked Witch: Qualified as one in her earlier episodes, given that she cursed people by giving them Bad Luck Charms, is old, kept a rat and a bat as both pets and Mooks, rides a broom, wears her hair in two buns, and cackles.
Voiced by: Hiroko Konishi (Japanese), Gabriela Willert (Latin-American Spanish), Rocío Azofra (European Spanish)
Majo Ruka's fully grown fairy.
- Ambiguously Brown: Hehe has dark skin, but it's implied to be a fake tan when Lala accuses Hehe of dressing younger than her age, which, according to the timeline of the show, would be the ganguro trend.
- Brutal Honesty
- Chuck Cunningham Syndrome: Disappears after season 1 due to her voice actress, Hiroko Konishi, retiring in 2000.
- The Dark Chick
- The Dragon: Unless Majo Ruka pisses her off somehow. Then she becomes The Starscream.
- Jerkass: Hehe is just as rude as Majo Ruka can be.
- Kawaiiko: Hehe often presents herself as cute.
- Older Than They Look: While Hehe's age isn't stated in the series, she's been with Majo Ruka for quite a while. This is especially pointed out when Lala calls Hehe out on dressing younger than she actually is, as Hehe indulges in what looks to be the ganguro trend, which was popular with teenagers and young women at the time.
- The Rival: Hehe and Lala don't have a rivalry as big as Majo Rika and Majo Ruka's, but it's still there.
- The Starscream: Sometimes Majo Ruka mistreats Hehe, causing her to unintentionally give the upper hand to the Ojamajos.
- Voluntary Shapeshifting: Her disguise in the human world is a blue-haired cat.
- You Gotta Have Blue Hair
Voiced by: Ikue Otani (Japanese)
- Baleful Polymorph: When Momoko discovers her.
- Bewitched Amphibians: After Momoko discovers her. She ultimately died in this form.
- Death by Origin Story: She died just after Momoko passed her Level 1 exam, but not before she passes her earring onto the young girl.
- Different as Night and Day: She is kind and caring whereas Majo Vanilla was an Ice Queen.
Mota and Motamota (Drona and Rhona)
Mota voiced by: Yuuko Kawasaki (Japanese), Jessica Calvello (English), Pepa Agudo (European Spanish)
Motamota voiced by: Yoko (Japanese), Bella Hudson (English), Carmen Podio (European Spanish)
- Character Tic: Both speak quite slowly, often to the point that others have to yell at them just to speed things up.
- Cool Pet: Mota has a large turtle as a pet who the Ojamajos have to race against in one exam.
- Dub Name Change: In Spain, they are known as Lenta and Lentalenta ("Slow" and "Slow-Slow"), quite intuitively so.
- Fat and Skinny: Mota is small while Motamota is big.
- Motor Mouth: Inverted. Their speech tends to be quite slow.
- Parental Substitute: In season 2, they become adoptive mothers to babies Deki and Dekipaki.
Voiced by: Chihiro Sakurai (Japanese), Mollie Weaver (English)
The Witch World Tax Collector.
- Crazy-Prepared: She has a knack for conveniently having specific items on hand. Justified since she has to deal with this sort of thing all the time as the tax collector.
- Grandma, What Massive Hotness You Have!: She is much more youthful and attractive than most witches.
- Honest John's Dealership: Has repeatedly tried to swindle the girls and Majo Rika by changing the prices of the goods she sometimes brings. In Motto, Momoko sees through it by virtue of knowing the prices of the bakery items beforehand.
- Image Song: "Dela's Song", which also couples as her Leitmotif
- Leitmotif: She typically sings using a mystical voice when she shows up. Carries on in the dubs, to the point in some of them she seems unable to talk without singing.
- Meaningful Rename: Her dub name doubles as an Incredibly Lame Pun.
- Only Known by Their Nickname: It's revealed that her full title is "Majo Dela".
- Speak of the Devil: Has a tendency to show up when others speak her name. Lampshaded by Majo Rika.
The resident inventor of Majo Kai. She is responsible for the creation of the porons the Ojamajos (sans Pop and Hana) use during Dokkan and is thus the only one who can refill them.
- Bungling Inventor: Has shades of this since more than a few of her inventions have backfired. She's still ironing out the flaws.
- Character Tic: Has a tendency to clutch her chin whenever she thinks some issues with her inventions need to be ironed out.
- Gadgeteer Genius: Was responsible for inventing the girl's porons during Dokkan. She has also made a number of working gadgets as well.
- Goggles Do Nothing: Subverted in that she wears them constantly.
- Made of Explodium: Several of her inventions explode after use.
- One-Shot Character: Cameos notwithstanding, she has only appeared in one episode.
Voiced by: Tamie Kubota (Japanese)
- Supreme Chef: Used to be royal chef of Majo Tourbillon back when the latter was the queen.
- Royal Chef Marriage Veto: Objected to Majo Tourbillion relinquishing her crown and marrying a human (George Bennett) but changed her mind when she tasted the "Tourbillon My Love" that George made and understood that he truly loved her queen and wished for their happiness.
The Witch Senate
Voiced by: Fumie Houjou (Japanese)
- Defrosting Ice Queen
- Grandma, What Massive Hotness You Have!
- Hidden Depths: She doesn't start out hating humans. In fact she used to live among them with her foster daughter, Majo Ran. She only grew to distrust humans because some of them bought out her medicines and used her knowledge to cause war, making her lose faith in them.
- The Medic
- Jerkass: At first. The girls' dedication helped win her over. It was with a warm smile that she proclaimed Hana had passed her final exam.
- Parental Substitute: To Majo Ran.
- Stern Teacher: Though she comes off harsh, she is also fair to the new parents from the start (even the Ojamajos).
Voiced by: Ayumi Takatani (Japanese), Raquel Martín (European Spanish)
- Defrosting Ice Queen
- Love Hurts: She can't decide whether to marry the man that she loved or not. When she finally made up her mind, so much time had passed that he started getting old and had to marry.
- Greed: Has been described as loving money.
- Jerkass: At first. She warms up to the girls when they do her a favor.
- Pet the Dog: After she heard from Dela that the girls were late because they were nursing the latter, she arranged a delivery to the Witch Kindergarten to allow the girls to see Hana when they finished their job.
- Reasonable Authority Figure: She's the headmistress of Hana's kindergarten, and once she sees how much of a good influence her moms have had on her she allows them to see her more often.
- Trademark Favorite Food: Scones made by Majo Clara with milk tea.
- Big Fancy House: Her place of residence. Surprisingly not commented upon by the girls.
- Grandma, What Massive Hotness You Have!: She is a model and Witches are established to be Really 700 Years Old, so this is to be expected.
- Impossible Hourglass Figure: Being a model, of course.
- Sweet Tooth: Subverted. She doesn't like sweet foods because they make her fat.
- Obfuscating Stupidity: She is part of the Witch Senate for a reason, and she is wise enough to know whether someone passes her tests or not.
- Brutal Honesty
- Bewitched Amphibians: Her Dark Secret.
- Dark Secret: The reason for her founding the Village of the Witch Frogs was because she was one herself.
- Rose-Haired Sweetie: In the past.
- Defrosting Ice Queen
- Different as Night and Day: Majo Monroe is warm, kind and caring while Majo Vanilla is an Ice Queen. Like the others, she eventually melts down.
- Grandma, What Massive Hotness You Have!
- Peek-a-Bangs: The asocial type.
- Backup Twin
The Queen of the Witch World (Queen Lumina)
Voiced by: Yuka Imai (Japanese), Carol Jacobanis (English), Pepa Agudo (European Spanish)
- Big Good
- The Chessmaster: A benign version.
- Chekhov's Gunman
- The Faceless: Reinforced by the veil she wears until episode 50 of Dokkan.
- Good Is Not Soft: Benevolent she may be, but she is quite strict when it comes to dealing with those who use magic for selfish reasons. She even nearly prevented the Ojamajos from saving Onpu from her Laser-Guided Karma on the grounds of her overuse of Mind Control magic and only relented when the girls convinced her that Onpu had changed (not to mention having used forbidden magic to save herself and them from a Baleful Polymorph!).
- Heroic Sacrifice: Attempted in the Sharp finale, but stopped by Majo Rin and Majo Heart. She attempts to cure the Ojamajos' condition, knowing as humans they would die before the curse would be released.
- The High Queen: She is the Queen of the Witch World and has been that way for at least 100 years.
- Hot Witch: As old as she is, she is definitely very attractive. Of course, she is also Long-Lived, just like all other Witches in this series, so it's to be expected.
- King Incognito: She's been watching Doremi since she was five years old while in the guise of the school nurse.
- Leitmotif: "Majokai no Joou-sama"
- Light Is Good: Often appears in a shining carriage driven by Majorin.
- Mystical White Hair: Justified. She is a Witch, and it has been established that they do have some considerable differences from humans. She also happens to have some of the most powerful magic in the series. Only the Big Bad has stronger magic.
- Not So Above It All: She has been known to do things that would be out of place for a Queen, such as idiotically testing out the girls' magic tricks during episode 46 of the first series.
- Purple Eyes: One of the few facial features known for sure about her before she revealed her face in the penultimate episode of the series.
- The Reveal: Was really Yuki in disguise and had been watching Doremi since she was little.
- Rapunzel Hair: Long enough to slide along the floor.
- Red Oni, Blue Oni: The red to Majorin's blue. She has been shown to have a more playful and curious side to her personality and sometimes does rash actions such as going to try and fight Majo Tourbillon to save the Ojamajos.
- Reasonable Authority Figure: She may be strict, but she is a very kind and benevolent ruler who addresses the problems of the Witch World.
- Royals Who Actually Do Something: She has intervened on behalf of the girls and allowed them to pass exams where they would normally have failed. Near the end of Motto, she actually attempts to take Majo Tourbillon head on, despite knowing full well how powerful she is. And then during the beginning of Dokkan, she chips her pendant (weakening her powers in the process) so as to give Hana back her position of candidate for the next queen.
- Stealth Mentor
- Two Aliases, One Character: She and Yuki-sensei are one in the same.
Majo Rin (Amaretta)
Voiced by: Reiko Kiuchi (Japanese), Kelly Ray (English), Carolina Tak (European Spanish)
The Queen's royal attendant.
- Flat Character: Gets little to no Character Development throughout the series and only shows some signs of having Hidden Depths. This is despite having about as many appearances as the Queen in her normal garb.
- The Lancer: Majo Rin is the Queen's right-hand Witch.
- Mystical White Hair: Justfied, given her own magic. What little of her hair is visible is a grayish-white.
- Not So Stoic: Has her moments when she is genuinely baffled and unnerved, but they are few and far between.
- Red Oni, Blue Oni: The blue to the Queen's red. She is calm, stoic, and generally advises the Queen against taking rash actions.
- The Stoic: She stands calm, reserved, and serious in the majority of her scenes.
- The Quiet One: She doesn't speak too much, and when she does, she says very little.
A white elephant that grows attached to Hana and eventually follows her to Misora. She has the ability to free people from the Big Bad's control.
- All of the Other Reindeer: The other elephants in her herd shun her due to her white skin and large ears.
- Big Eater: Even when small, she still has the appetite of a healthy elephant. Good thing her jewel-like poop is so valuable.
- Blush Stickers
- Flight: At her full size, she can fly with someone riding her.
- Fun Size: Hana shrinks her down with magic once it was apparent that having a full-sized elephant wouldn't be practical. At the end of the series, Pao grows back to normal.
- Hair Decorations: Or Ear Decs — Hana gives her one of her extra scrunchies.
- Head Pet: For Hana once she shrinks.
- Meaningful Name: "Pao" is Japanese onomatopoeia for an elephant's trumpeting sound.
- Ridiculously Cute Critter: Causes Cuteness Proximity to all the girls once they see her shrunk size.
- Solid Gold Poop: She poops out magic jewels which are considered highly valuable in the Witch World.
- Team Pet: For the Ojamajos in the latter half of Dokkan.
- Uncatty Resemblance: Her Dumbo-like ears look similar to Hana's pigtails.
- Verbal Tic: "-pao".
- Language Barrier: Having spent most of her life in Europe, she's not good at speaking Japanese.
- Long-Lost Relative: Yume is Hana's twin sister.
- Meaningful Name: Her name means "dream".
- Rapunzel Hair
- Separated at Birth: Yume and Hana were born from the same rose, but while Hana was left to spend her childhood in the Witch World, Yume was sent to live with Mirai Sakura abroad in Europe.
- Sibling Yin-Yang: While Hana is very outgoing, Yume is very shy.
- Walking Spoiler: Yume's presence and background gives away more than half of The Reveal in the Ojamajo Doremi 16 novels.
- Dying Race: It is revealed that due to the infertile land they had left, the Wizards had been reduced to only 30 people over the last 1000 years.
- Spear Counterpart: Wizards use magic a lot like how the Witches do, though they live in separate worlds. Both are even born from plants; Roses for Witches and Penpen grass for Wizards.
Alexander T. Oyajide (Feradagio)
Voiced by: Ginzo Matsuo (seasons 1 and 2), Nobuaki Kanemitsu (seasons 3 and 4) (Japanese), Francisco Andrés Valdivia (European Spanish)
- Affably Evil: He remained a legitimately nice person even after he performed his FaceHeel Turn. Still doesn't stop the Ojamajos from taking him seriously when he causes trouble.
- The Atoner: During Motto and Dokkan but beginning during Sharp.
- Baleful Polymorph: Was turned into a wizard toad.
- Butt-Monkey: Whenever the FLAT4 ultimately fail to bring Hana to the King of the Wizard World, they stick Hana on him and lure the Ojamajos into punishing him. Often with hilarious results.
- Crouching Moron, Hidden Badass: He's quite the Dirty Old Man Butt-Monkey most of the time, but proves to be quite capable when push comes to shove, or when someone he cares for is in danger. In such circunstances he shows exactly why he's considered one of the best wizards.
- Dirty Old Man: His status as a pervert is made abundantly clear from the first time the girls met him and he shows a keen interest in young women and especially Onpu.
- The Dragon: To Count Ojijide during Sharp, where he's following his orders in hopes of becoming a baron. He has a Dragon of his own in the form of Akatsuki, but he doesn't do everything Oyajide tells him to do.
- Evil Sorcerer: Subverted. He was just following orders.
- FaceHeel Turn: He is tasked with capturing Hana and bringing her to the King of the Wizard World by Ojijide. He decides to do this when offered a chance to become a baron despite having to betray the Ojamajos.
- Fanboy: Of Onpu. He takes pride in being number 7 in her fan club!
- Friend or Idol Decision: Oyajide debated about helping Ojijide kidnap Hana since it would cause a rift to form between him and the Ojamajos. Ojijide's promise to convince the King to promote him to Baron overrode that.
- Fun with Acronyms: Eventually joins the FLAT4 and they become the FLOAT5.
- Gratuitous French
- HeelFace Revolving Door: He decides to stop trying near the end of Sharp. He eventually becomes good friends with Hana.
- Ineffectual Sympathetic Villain: When he's screwing up, which is every time the FLAT4 decide to dump Hana on him whenever they're about to fail and get caught.
- Ironic Hell: Spent season 2 trying to kidnap Hana. Spends season 3 and most of season 4 helping out at the Witch Kindergarten. Subverted since he seems to have accepted it, even though he sometimes tries to sneak off to see Onpu's performances.
- Laser-Guided Amnesia: When he's sent back out of the Royal Patraine Computer, he doesn't remember any of what he's done in there.
- Leitmotif: "Kumikyoku Alexander T. Oyajide"
- Let's Get Dangerous!: He can be genuinely capable when he's not being an Ineffectual Sympathetic Villain.
- Lucky Seven: Subverted. He may be number 7 in Onpu's fan club, but he's less lucky than your average perverted old wizard.
- Mentor Mascot: Appeared to be a second one in Season 1. Averted more or less because his job at the time was to recapture the bad cards.
- Nice Guy: Despite being a Dirty Old Man, he is quite a very nice man, such as playing a melody on the piano to help the babies fall asleep and playing with Hana when she was just a toddler and granting her desire to see the Ojamajos again.
- Not Me This Time: Quite a bit in the second half of Sharp, as the FLAT 4 always used him as The Scapegoat.
- Power-Up: He one consumed a magic-enhancing fruit that left him able to take on the girls even when they were in Royal Patraine. However, it came with a rather nasty side-effect after half an hour...
- Punny Name: Oyaji means old-man.
- Ship Tease: With Majo Rika when they are first introduced to each other and in one eyecatch, but this never goes anywhere.
- Single-Target Sexuality: He's Onpu-sexual in later arcs.
- Spear Counterpart: To Majo Rika.
- Stalker with a Crush: Whle he is a fanboy of Onpu, his tendencies mark him as this, given that he sends her flowers in almost every scene he shares with her and clearly enjoys being in her presence.
- Taken for Granite: Uses this on the girls in episode 22 of ''Sharp''. He tries it again in episode 23. It doesn't work.
- To Be Lawful or Good: In Dokkan, he faces the choice to continue his test to keep his job at the kindergarten or use magic to save Hana at the cost of being fired. He chooses the latter.
- Would Hurt a Child: Turned all the Ojamajos into stone when he was first sent to capture Hana. Later, he even used the other babies as hostages to get away from the girls and force the older witches to comply.
King of the Wizard World
- Baleful Polymorph: He is implied to have suffered a similar curse as the Curse of Majo Gaeru. When we finally see him for the first time, he is in the form of a lizard.
- Big Bad: Of Sharp since he ordered the kidnapping of Hana. Ultimately subverted.
- Poor Communication Kills: Had he been more clear about why he wanted Hana, then Philippe wouldn't have sent Oyajide to kidnap Hana.
- Reasonable Authority Figure
- The Reveal: He had actually been transformed into a lizard by means which he won't explain and only wanted Hana so she could change him back.
Count Philippe S. Ojijide
- Dragon-in-Chief: He follows the King's orders yet calls most of the shots before the King's true intentions for Hana were revealed.
- Evil Chancellor: Yep. Until the King of the Wizard World stripped him of that title.
- HeelFace Turn: After he learned the error of his ways, he was demoted from his position, though he is seen working directly under the King in later episodes and doing his best to help the Ojamajos in Dokkan.
- Laser-Guided Karma: His attempts at provoking a war against the Witch World to regain fertile land needed to save the Wizards ended up with him being stripped of his title and rank.
- Poor Communication Kills: Misinterpreted the King's orders to kidnap Hana. He thought the King wanted to make war on the witches when in reality he wanted Hana to break the curse over him.
- Well-Intentioned Extremist: He had Hana kidnapped so as to make war on the Witches in an effort to regain their lost land and have a better chance at surviving.
The FLAT4A group of four young Wizards who assist Oyajide in capturing Hana during Sharp.
Tropes shared by all of them:
- Affably Evil: They were genuinely nice and cared about one another despite their intentions.
- Becoming the Mask: All four of them put on a facade to try and get closer to the Ojamajos with the express purpose of kidnapping Hana. Over time, however, they started growing uncomfortable tricking them like this and it in turn made doubt whether they should continue. This ultimately leads to their HeelFace Turn.
- Bishōnen: Even from a young age, they were notably good-looking. When they come back in Ojamajo Doremi 16, Aiko even comments on how feminine they look in appearance.
- Chick Magnet: When they show up again in Dokkan, all four of them are dragged away from the Ojamajos by the girls in the school they end up attending; they made it clear that they didn't want the Ojamajos interfering with them.
- Cloud Cuckoo Lander: Everyone except Akatsuki, when it comes to the wonders of the "human world."
- Curb-Stomp Battle: There was very little the girls could do when they finally fought them, even after Akatsuki allowed them to change into Royal Patraine. They No Selled the girls' attacks one by one before Akatsuki personally trapped them in bubbles that they would waste their Royal Seeds on just to escape. Even after Doremi managed to escape with one attempt, it was unlikely that she would've been able to defeat all four of them by herself.
- Demoted to Extra: When they reappear in Dokkan, they don't have as much of a role than they did when they were in Sharp.
- Et Tu, Brute?: Particularly Akatsuki, but all four share this since they deceived the girls.
- Evil Counterpart: Akatsuki, Fujio, Leon, and Tooru to Doremi, Hazuki, Aiko, and Onpu, respectively.
- Fun with Acronyms:
- Fujio the "F", Leon the "L", Akatsuki the "A", and Tooru the "T"; together they are the FLAT4. Oyajide later joined with "O" to make them the FLOAT5.
- Flat is the musical opposite of Sharp, marking the FLAT4 as being the Psycho Rangers to the girls. When Oyajide makes them the FLOAT5 during Dokkan, they help keep things afloat by providing support while the Ojamajos (sans Hana and Pop, the former because she is assisting them boys and latter because she's been Demoted to Extra) hurry to awaken Majo Tourbillon.
- Hopeless Suitor: To everyone but Akatsuki; not one of the FLAT4 has any luck in scoring dates with their respective counterparts since the girls rejected their first advances. Akatsuki is the only exception because Doremi returns his feelings. This is averted in the manga, where it is established that the Ojamajos have crushes on their respective counterparts.
- HeelFace Turn: All of them turn good after Doremi tells them that there is another way to save the Wizard World. It is cemented when both groups work together to reach the Wizard World castle.
- Leitmotif: One of the songs in "Kumikyoku Alexander T. Oyajide" tends to play during their appearances. The song "Bokutachi Elite Mahoutsukai" also fits the bill.
- Local Hangout: Their Bad-Guy Bar takes place in a local burger shop at a metropolitan mall.
- No-Sell: They effortlessly block the Ojamajos' attacks during episode 46 of Sharp. Then, rather than try to overcome their defenses, they seal the girls within bubbles made from their powerful magic.
- Psycho Rangers: They are the villainous counterparts to the Ojamajos; cementing this is that the Ojamajos represent Sharp while the FLAT4 represent the musical opposite, Flat.
- Punch-Clock Villain: The FLAT4 rotate for missions. If any of them is having an "off" day, he'll usually spend the rest of the day doing whatever he wants and won't stay to help out any of his teammates.
- Put on a Bus: After restoring peace in the Wizard World by the end of Sharp, the FLAT4 took a Long Bus Trip. The Bus Came Back in Dokkan.
- Quirky Miniboss Squad: They have their own little quirks (Akatsuki and his fondness of Battle Rangers, Fujio and his note-taking, Leon and his interest in sports and Engrish, and Tooru and his interest in becoming an Idol). And they happen to be the elite of the Wizard World and prove it when they curbstomp the Ojamajos despite the latter being in Royal Patraine at the time.
- Spear Counterpart: To the girls in Sharp; the girls represent Sharp while they represent Flat, two opposites in music.
- Well-Intentioned Extremist: All four of them were trying to kidnap Hana so they could use her powerful magic to help save the Wizard World from doom.
Voiced by: Tomo Saeki (Japanese), Alfredo Martínez (European Spanish)
- Badass Boast: After Tooru's Evil Gloating, he applies one of these right before single-handily disabling the girls.
- Akatsuki: "Magic can also be used like this."
- Becoming the Mask: His affection towards Doremi was a ploy to get close enough to kidnap Hana at first. Eventually evolved into true affection and ultimately caused his HeelFace Turn.
- Crazy Jealous Guy: For Doremi as we can see in Dokkan, he also goes further in Ojamajo Doremi 17.
- Dragon with an Agenda: While he does follow Oyajide's orders, he tends to do things so that Oyajide pays for his screw ups.
- Et Tu, Brute?: During Sharp episode 46. He finally reveals his true colors to Doremi and confesses that he had been using her all this time just to get close to Hana. Doremi understandably does not take it well.
- Fanboy: Becomes a huge fan of Battle Rangers. In fact, what makes him really guilty about pretending to be Doremi's friend was the fact that she gave him a limited edition action figure of Battle Red...
- Honor Before Reason: During Sharp episode 46, he allowed the Ojamajos to transform into Royal Patraine. He did this to "Make the final battle fair". Not that it really mattered...
- I Did What I Had to Do: Took Hana several times on orders from Ojijide and Oyajide in order to help save the Wizard World.
- King Incognito: More like "Prince Incognito", but the principle is the same. Was really the prince of the Wizard World. Not even the rest of the FLAT4 knew.
- Leitmotif: "A wa Akatsuki no A", though it's rarely played in-show.
- Love Triangle: Gets caught in one with Doremi and Kotake. Ultimately loses out.
- The Leader: Of the FLAT4.
- Let's Fight Like Gentlemen: It was his decision to let the girls change into Royal Patraine. He and the FLAT4 still run roughshod over them.
- Relationship Sabotage: In Ojamajo Doremi 17 and 18 he attempts to break up Doremi and Kotake. It doesn't work.
- The Reveal: He is really the Prince of the Wizard World. Even the rest of the FLAT4 didn't know.
- The Rival: Becomes one to Kotake in regards to winning Doremi's affections.
- Royals Who Actually Do Something: He is the Prince of the Wizard World, and he does a lot to try and save it. Later, he does as much as he can to help out in keeping the cursed vines in check.
- Spear Counterpart: To Doremi
Voiced by: Mayumi Yamaguchi (Japanese), Pepe Carabias (European Spanish)
- Amazon Chaser: Goes after Aiko because she beats him at every turn.
- The Brute: Prior to his HeelFace Turn, Leon, being Aiko's Spear Counterpart, was athletic and capable of beating a team of basketball players by himself.
- Butt-Monkey: Every time he challenges Aiko. Subverted during episode 46 of Sharp.
- Evil Counterpart: To Aiko during Sharp; he was one of the villains and working to kidnap Hana.
- Evil Gloating: During episode 46 of Sharp, he No Sells Aiko's attack and then mockingly takes it as a "thank you" gift for the flowers he conjured earlier.
- Gratuitous Engrish: Got on Aiko's nerves once. She even lampshades it.Aiko: Me, me, me, me... You're annoying. Could ya stop using that half-hearted English?
- Jerk Jock: Subverted.
- Leitmotif: "L wa Leon no L"
- Pride: One of the driving factors in challenging Aiko is to heal his wounded pride after she beat him.
- The Rival: Considers himself this to Aiko.
- Spear Counterpart: To Aiko
- Stalker with a Crush: Started off as a Stalker Without a Crush, but after Aiko inspires him to work harder, he turns into this.
- The Worf Effect:
- His first focus episode introduced him as being highly adept at sports. He spent the majority of the episode trying to defeat Aiko in various sports after she beat him.
- During Dokkan, he actually ends up lunging into a lamp post and collapsing onto the ground. Granted, he was trying to get a cursed vine, but that was a pretty bone-headed move on his part.
- He actually manages to do this to Aiko during Sharp episode 46 by effortlessly blocking Aiko's own Royal Patraine attack.
- Worthy Opponent: Sees Aiko as this.
Voiced by: Mamiko Noto (Japanese), José María Carrero (European Spanish)
- Badass Pacifist: He is the only one who doesn't attack or even use magic against the girls during their duel in Sharp episode 46.
- Character Tic: Always carries a purple notebook with him and taking notes in it.
- Crazy Jealous Guy: For Hazuki.
- The Evil Genius: As per his role as Hazuki's Evil Counterpart.
- Evil Redhead: Prior to his HeelFace Turn; he was a villain during Sharp and he was known to have red-orange hair.
- Leitmotif: "F wa Fujio no F"
- Love Triangle: Believes himself to be in one with Hazuki and Masaru. Ultimately subverted.
- Megane: He wears a pair of glasses regularly in Ojamajo Doremi 16.
- The Rival: to Masaru Yada in regards to winning Hazuki's affections.
- Spear Counterpart: To Hazuki
Voiced by: Kazumi Okushima (Japanese), Luis Vicente Ivars (European Spanish)
- Ambiguously Brown: Tooru is more dark-skinned than the rest of the FLAT4.
- Bad "Bad Acting": When Tooru plays an extra in a drama series Onpu is starring in, his acting is over-the-top, unnatural, and annoys the director.
- Evil Gloating: After he blocks Onpu's attack during episode 46 of Sharp.Tooru: "You're weak!"
- Fanboy: Becomes one to Onpu. He's even the millionth member in her fan club!
- Gratuitous English: Once when he tried to recite one of Onpu's songs during an audition.
- Hollywood Tone-Deaf: While he is an excellent dancer despite having improvised moves, his "singing" voice is enough to cause anyone who listens cover their ears. First was a test audience when he applies to be an idol for the first time, and the second is when he was asked to sing by the judges during Dokkan.
- Idol Singer: He's trying to be this, but fails miserably. But he is really good at dancing, though.
- It's All About Me: In his focus episode, he tried to make the movie Onpu was playing a role in about him because of his "talent". He got thrown out of production and dragged out of the studio for his attitude.
- Know-Nothing Know-It-All: Thought he knew everything about being an idol. Onpu thankfully set him straight.
- Leitmotif: "T wa Tooru no T"
- No-Sell: He conjures a barrier to protect against Onpu's whirlwind attack.
- Pride: Believed himself to be fully capable of doing anything with impressive skill, up to and including being an idol like Onpu. In fact, the main reason he kidnapped Hana during episode 41 of Sharp was to spite Onpu for telling him off.Tooru: "You're a hundred Years Too Early to be lecturing me!"
- Small Name, Big Ego: He thought he had an incredible amount of talent regarding being an idol when he really had no idea what he was doing. Subverted later after a Kirk Summation from Onpu when she continued to perform despite an injury (from him no less!).
- You Gotta Have Blue Hair: He has teal hair, but the principle is the same. It is not unusual for Wizards or Witches to have unusual hair colors.
- Spear Counterpart: To Onpu
The former Witch Queen/Majo Tourbillon
- Anti-Villain: Had she not suffered so much in the Human World, she would not taken such drastic measures to make sure other Witches didn't suffer the same fate.
- Baleful Polymorph: Not her specifically, but she is responsible for it. She is the one who cast the Witch Frog Curse.note
- Big Bad: She only comes in toward the end of Sharp, but her influence is what ultimately drives the plot from then on outside of slice of life episodes.
- Curb-Stomp Battle: Delivers one of these to the girls in Sharp episode 49 and would've done the same during Motto episode 50. It's implied she did this to every other Witch who entered her lair...
- Dark Magical Girl: She replaces Onpu as this for the series. She is deeply emotionally scarred, she is quite powerful, and she will stop at nothing to make sure her goals of keeping Witches from suffering as she had suffered continue to be fulfilled.
- Demonic Possession: Uses her spectral projection to do this to Momoko, taking over her body and trapping her mind in a Lotus-Eater Machine.
- Eldritch Location: Not her, but where she spends the majority of the series: the Cursed Forest. note
- Evil Laugh: She does this after cursing Hana during the second half of Motto.
- The Faceless: Played with. In a flashback, her face is either covered by her veil or hidden by her hair. Subverted in Motto 50 when her true appearance is revealed.
- Forgiveness: One of the things she needs to let go is her anger and resentment at herself for letting Anri die in front of her and for letting George die alone.
- Freudian Excuse: She wants to prevent witches from contacting humans so as to protect them from the pain she suffered while she was in the human world.
- God Save Us from the Queen!: She serves as the main antagonist of the series starting with Sharp and causes a lot of damage by herself. And even though she gets over her past grief, her despair continues wrecking havoc.
- Hot Witch: Despite being over 1000 years old and being in the Cursed Forest for that long, she has kept her physical beauty.
- I Know Your True Name: The girls call her by her real name to restore her original humanly nature during their battle.
- Laser-Guided Amnesia: Does this to her personal chef. Such magic is forbidden (as Onpu found out), yet she could pull it off without getting cursed into slumber.
- MayflyDecember Romance: She fell in love with and wed to George, a human man, 1000 years before the start of the series. As a Witch, she was assured to live for centuries even when she gave up her magic while George would age and die in only so many decades, ensuring that she would outlive him had his tragic accident not occurred.
- Meaningful Name: Tourbillon is French for "Spiral" or "Whirlwind", and her spectral projection does occasionally swirl around like a whirlwind or spiral. She even protected the Love Supreme Flower by using a whirlwind of magic.
- Named After Someone You Love: George, her husband, made a sweet named Tourbillon My Love as a marriage proposal to her.
- No Name Given: Like the Queen of the Witch World, her name was unknown until the end of Motto, when the girls are told her real name.
- Outliving One's Offspring: Even though she was a Witch, her own children were born from her womb, not a rose from the Witch World. Therefore, for all intents and purposes, they are human and thus would have the standard human lifespan. The main one that comes to mind is seeing her own son grow old and die right in front of her during her backstory in Sharp.
- Physical God: Is established to have the most powerful magic of any witch in the last 1000 years and has proven capable of beating Doremi, Hazuki, Aiko, and Onpu even when they used Royal Patraine.
- Picky Eater: She hated vegetables and used various recipes made by her personal chef to get around it. She later cursed Hana to have this same thing.
- Raven Hair, Ivory Skin: Not quite black per se; more like a very deep blue. Her skin is still pale, though its to be expected since she was inside the Cursed Forest for a thousand years. She remains a Hot Witch.
- Really 700 Years Old: Or rather, a thousand years old.
- Royals Who Actually Do Something: A villainous example until her HeelFace Turn. She drives several key events beginning at the end of Sharp and throughout Motto, such as cursing Hana, trying to kill her outright, possessing Momoko, and casting the Witch Frog Curse. Justified since she is the Big Bad.
- Start of Darkness: Zigzagged. The death of her husband contributed to this. However, her son helped her to avoid it, along with her grandchildren. Played straight again when her grandchildren left and her son died of old age right in front of her.
- Star-Crossed Lovers: With George Bennett.
- Well-Intentioned Extremist: She only wished to prevent humans and witches from meeting so as to keep the witches from suffering as she did.
- Who Wants to Live Forever?: Gets hit with this hard when her son dies of old age right in front of her.
- Woobie, Destroyer of Worlds: Not to the extent of most, but still qualifies.
- Would Hurt a Child: At the end of Sharp, she casts a curse on Hana that nearly kills her.
- Happily Married: Until the accident that took his life away...
- Named After Someone You Love: He made a sweet named Tourbillon My Love as a marriage proposal to Majo Tourbillon which she gave to Majo Roxanne as proof that George truly loved her.
- Star-Crossed Lovers: With Majo Tourbillon.
- Sweet Tooth: Not exactly said but since he's a baker it's not too far off.
Anri BennettThe son of George Bennett and the Queen from Two Reigns Ago.
- Died in Your Arms Tonight: Not exactly in his mother's arms, but close enough by lying in his bed before passing away.
- Overprotective Dad: Refused to let Ingrid marry Sean, a soldier, as he didn't want his daughter to be a widow. Majo Tourbillon helped them by promising that Ingrid and Sean will live Happily Ever After (which they do).
- Sweet Tooth
- Trademark Favorite Food: Tourbillon My Love by his mother.
The Previous Queen's Grandchildren (Ingrid, Natasha, Mary-Ann, Lola, Angela and Roy)
- The Atoners: All of them lived with regret as they didn't return in time and Majo Tourbillon had gone back to the Witch World with a broken heart.
- Blonde, Brunette, Redhead
- Blond: Ingrid and Roy
- Brunette: Natasha and Mary-Ann
- Redhead: Angela and Lola
- Generation Xerox: Like their grandmother, who was objected by Majo Roxanne about her marriage to George, Ingrid was objected by Anri about her marriage to Sean and like her grandmother she did get married to him.
- Happily Married: Ingrid and Mary-Ann.
- Missing Mom: Their mother (Anri's wife) died when they were very young.
- Memento MacGuffin: Each of them were presents that Majo Tourbillon had given to them.
- Ingrid: A handmade bedsheet as her wedding present.
- Natasha: A "rainbow" handkerchief.
- Mary-Ann: A bracelet made of seashells.
- Lola: A scarf with a picture of Baba (as a cat) on it.
- Angela: A handmade coaster.
- Roy: A tapestry with a family picture. In the present day, it's in possession of his descendant, Robby.
- Parental Substitute: Their grandmother, the Previous Queen, became their mother figure when Anri's wife died.
- Witch Hunt: An adult Natasha left her because people called her and her sisters "Witch".
Voiced by: Romi Park (Japanese), Inés Blázquez (European Spanish)
- Friend to All Children: Especially to Lola. It's implied that she was very hurt when the latter left her and Majo Tourbillon.
- Jerk with a Heart of Gold
- Laser-Guided Amnesia: Has trouble remembering the gifts needed to reawaken the former witch queen. It's later revealed that she actually remembered everything but lied to the girls because she believed that it would be better to let Majo Tourbillon continue sleeping.
- Trademark Favorite Food: She enjoys Oy! Cola and often makes the girls give her some in exchange for information.
Robby PhoenixA boy Onpu met during the time when she competed on a game show. He's Roy's present day descendant.
- Gratuitous English
- Friend to All Living Things
- Speaks Fluent Animal
- Strong Family Resemblance: Looks very similar to young Roy.
- Touched by Vorlons: He is a descendent of the Big Bad and thus inherited some measure of magical powers. In his case, he Speaks Fluent Animal. He mentions that his grandfather could speak to plants and his great-great-grandfather could stop time.
Robby's mother who is rather protective of her son and refused to let him show off his magical power. She's the one who provides the girls with Majo Tourbillon's final gift: The tapestry.
- Coattail-Riding Relative: In the English dub by 4Kids, the Pappaya Brothers were made into Hazuki's uncle and his friend, hoping to get on Hazuki's mother's good side so they could use some of her wealth to fund their comedy act. In the original version, they had no relation to Hazuki and her family, and just wanted to kidnap Hazuki to use the ransom money for their comedy act.
- No Name Given: Neither of the two are given any true names.
- One-Shot Character: Both of them only appear in one episode in the early first season. Neither are seen or heard from since.
- Only Known by Their Nickname: Japanese kinship terms were used in place of their real names. The older man is named "Aniki"note while the younger is named "Otouto" note , signifying for which brother is which. Averted in the 4Kids dub, where they're known as Mick and Jo respectively.
- Stockholm Syndrome: Hazuki becomes sympathetic to them when they apologize and make her food. Never mind the fact that earlier, they kidnapped her against her will, tried to tie her up, pointed a gun at her face, and took her away from her friends.
- Straight Man and Wise Guy: Aniki is the Straight Man to Otouto's Wise Guy.
Candy Ito (Candy Armstrong)
Voiced by: Miwa Matsumoto (Japanese)
- Bare Your Midriff: Her wrestling outfit reveals her navel.
- Image Song: "Fukazume Fighter ~Candy Ito's Theme~"
- Shout-Out: Her name could be inspired from Japanese female wrestler Candy Okutsu.
- Worf Had the Flu: Suffered an injury during her first appearance right before her match. She trudged on, but she was still having a run of bad luck. As it turns out, all of this was due to a Bad Card hiding inside an action figure owned by Mutsumi. Once it was removed, Candy managed to pull through.
Voiced by: Fuuko Misaki (Japanese)
- Call-Back: Karen makes a non-speaking appearance in Dokkan as one of the actresses for the new Battle Ranger show, displaying her moment of success in the entertainment world.
- Disappeared Dad
- Morality Pet: To Onpu for her Pet the Dog moments as part of her Character Development.
- Shrinking Violet
- Weak, but Skilled: Karen is a very good actress, but is prone to being unconfident and having stage fright.
Voiced by: Umi Tenjin (Japanese)
- Black Best Friend: She is African-American and happens to be Momoko's closest friend in New York.
- Surprisingly Good Foreign Language: In-Universe — Beth has been learning Japanese from her friend Sachiko. She picked it up rather quickly, despite speaking it slowly.
Voiced by: Ai Nagano (Japanese)
- Identical Stranger: She looks (and sounds) just like Tamaki, except she has a different outfit. Tamaki denies the resemblance.
- Lovable Alpha Bitch: Despite being, in Momoko's words, the same as Tamaki Reika, she is still open to being friends with people despite her rough personality.
Voiced by: Akira Ishida (Japanese)
- Ascend to a Higher Plane of Existence: Possibly.
- Astral Projection: Possibly
- Big Brother Instinct: He lets Hana tag along with him because she reminds him of his sister.
- Dead All Along: It's strongly hinted that he's this.
- Holding Hands
- Must Make Amends: He feels guilty about making his sister cry.
- No Name Given: On the credits of the episode he appeared in, he's simply named "Boy." The Ojamajo Doremi Memorial Album gives his name as "Kyousuke" in the character sketches.
- Unfinished Business: It's implied that he isn't able to move on because he's worried about his sister.
- Acting for Two: In-Universe: She plays both leading parts in her one-woman production of The Young Maiden and the Old Lady.
- Batman Gambit: He goes after those he finds as naive and wealthy and puts up an affable facade to lure them in. For those who do seek him out, once they're in his clutches, he's all but won no matter what happens. They get married? He gets their wealth and would likely cut them off. They find out and confront him? He reveals and revels in his Jerkassery as his victim is driven off in tears. None of this is possible if his mark doesn't show up for whatever reason.
- Break the Cutie: What he does to poor Reiko. His nonchalant way of saying it implies that she might not have been his first victim...
- Bitch in Sheep's Clothing: He gives Reika a jacket while it's raining to help keep her dry so she would have a reason to seek him out and return it. He eventually reveals that he set it up just to either get her wealth by marriage OR get a sick kick out of toying with her emotions.
- Card-Carrying Villain: He knows he's bad and actively revels in it when he's busy kicking his victims.
- The Charmer: One of his traits that he uses to lure his victims in. He will legitimately help someone out when they're in trouble and displays and open and friendly demeanor.
- Evil Gloating: Pulls this after Reiko finds out his true nature. The fact that she is in a position where she can't do anything about it just makes him look more evil.
- Evil Laugh: Gives one as Reiko runs away in tears.
- Faux Affably Evil: He's also one of the only genuinely evil characters in the whole series.
- False Friend: He helps Reiko out by lending her his jacket when it starts raining. This leads to her tracking him down and meeting him, where he introduces himself and the two become friends. He eventually reveals his Nice Guy demeanor was a ruse to get in good with a wealthy lady and psychologically hurts Reiko when she finds out he lied about his works.
- Foreshadowing: He mentions that he's an "unpopular poet". Then you see what he does later on...
- For the Evulz: His other motivation for hurting Reiko in her Backstory is simply because he can.
- Gold Digger: One of his motivations for getting in good with Reiko was because he wanted her family's wealth.
- Jerkass: Breaks the hearts of naive girls just because he can and plagiarizes to make himself seem better in their eyes.
- Karma Houdini: He is never given any real comeuppance for his actions. If anything, he was left free to keep doing to other hapless women what he did to Reiko. It's even possible he succeeded in marrying into wealth and becoming a Domestic Abuser.
- Kick the Dog: What he does to his victims should they confront him.
- Knight of Cerebus: He isn't an Anti-Villain like the other enemies thus far have been. Even more unusually for this trope, he only appears in episode 42 of Dokkan and is never mentioned again.
- One-Shot Character: Only appears in episode 42 of Dokkan, and even then it was only during a flashback. Considering what he did in that episode, let's be very thankful.
- Pet the Dog: What he also does to lure in his victims. Case in point: He give Reiko his jacket to help her against the rain without even asking for anything in return, all with the intent of giving her a reason to track him down and come into his clutches.
- Plagiarism in Fiction: He copied poems from a book of famous poems and passed them off as his own to aid in luring Reiko in. He was uncovered as a plagiarist when Reiko's mother showed her a copy of said book and Reiko made the connection. She confronted him on the subject and the rest is brutal history.
- Prince Charmless: He is a legitimately charming person, but his true colors are anything but charming.
- The Sociopath: He doesn't care how much he hurts his victims. If anything, he gets off on it. His personality and actions are also quite close to those of real life sociopaths too.
- Vile Villain, Saccharine Show: The only truly evil villain in the show proper, even more evil than the Wizards and the Previous Witch Queen, given how he revels in Reiko's pain and heartbreak.
Voiced by: Takahiro Sakurai
- Death by Origin Story: He is revealed to have been killed during a war.
- First Love: For Hazuki's maid, Baaya.
- Memento MacGuffin: Gave Baaya a record of "Dance of the Sugar Plum Fairy."
- Nice Guy: He helped Baaya when she was younger out of genuine kindness and the two planned on getting together.
- The One That Got Away: Justified. He was killed during a war.
- Tall, Dark, and Handsome: What Baaya saw him as.
Voiced by: Tomo Saeki (Japanese)—-
- Childhood Marriage Promise: Between him and Aiko.
- The Idiot from Osaka
- Only Known by Their Nickname: Everyone calls him "Anrima."
- Parental Abandonment
- Stalker with a Crush
- Victorious Childhood Friend: He and Aiko end up having a bet that he ends up winning. As a result, the two start dating sometime after the show ends. This lasts until they break up in Ojamajo Doremi 16.
Voiced by: Taeko Kawata (Japanese)
- Affectionate Nickname: Non-chan. Given to her by her parents and others at the hospital.
- Bifauxnen: Doremi originally thought she was a boy when they first met in the hospital.
- Cute Little Fangs: The only one who consistently has this.
- Genre Savvy: She knew a great deal about Witches and how to be a good one.
- He Didn't Make It: More like "She Didn't Make It," but same principle. She succumbs to her illness just as The High Queen had given permission to make her an apprentice.
- Ill Girl: She is suffering from leukemia. She later succumbs to it right before The High Queen expressed an interest in meeting her and making her an apprentice.
- Littlest Cancer Patient: Not necessarily, but still qualifies. She is a very young girl stricken with a terminal illness.
- One-Shot Character: Only appeared in one episode proper. She was mentioned in Ojamajo Doremi 16/17 to Hana.
- Snow Means Death: It was snowing when she was first diagnosed. This becomes Foreshadowing when she died on a day that was snowing.
- Stepford Smiler: It's revealed that she was very depressed before Doremi came along and befriended her.
- Tragic Wish: Her last wish was to play in the snow with her mother should she get better
Voiced by: Kumiko Watanabe (Japanese)
- Bifauxnen: Could actually be mistaken for a boy until she removes her cap and all that pink Rapunzel Hair pops out.
- Birds of a Feather: She and Doremi quickly become friends due to the interests they share.
- Born Unlucky: One thing she seems to share with Doremi. She even says she might be the unluckiest pretty girl in the whole world.
- Compressed Hair: Her cap holds in enough hair to stretch all the way to her knees.
- Kid from the Future: Eventually turns out to be Doremi's granddaughter from the future.
- The Klutz: Has her moments, such as when she fell out of a tree.
- Nice Hat: Her cap.
- One-Shot Character: Only appears in one episode. Unlike Non-chan, she has not been mentioned since.
- Rapunzel Hair: Her hair stretches all the way to her knees. Doremi even comments on it!
- Rose-Haired Sweetie: She has pink hair and is very much a Nice Girl.
- Trademark Favorite Food: Shares Doremi's love of steak.