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Noddy
https://static.tvtropes.org/pmwiki/pub/images/noddy.PNG
First Appearance: "Noddy Goes To Toyland" (1949)
Voiced by: Denise Bryer (1955-1969, 1955 puppet series, Kellogg's Sugar Ricicles commercials/vinyl records, "His Master's Voice"), Pat Kerr (1971 and 1972 audio adaptations of Noddy Wins a Prize/Noddy and the Aeroplane and Noddy Goes To School/Noddy Gets Into Trouble), Julie Blundell (singing voice for Noddy Wins a Prize/Noddy and the Aeroplane and Noddy Goes To School/Noddy Gets Into Trouble), Unknown Singer (Noddy's Magic Holiday vinyl record), Susan Sheridan (UK Toyland Adventures), Catherine Disher (US/Canada Toyland Adventures), Edward Chun (UK Make Way For Noddy), David A. Kaye (US/Canada Make Way For Noddy), Teresa Gallagher (Noddy In Toyland), Louis Ashbourne Serkis (UK Noddy, Toyland Detective), Valin Shinyei (US Noddy, Toyland Detective''), Brigitte Lecordier (France 1992-)
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Played by: Karen Briffett (Noddy Live 1994)
The main protagonist of the series. He's a little wooden toy boy created by Old Man Carver who ran away after getting scared by a lion he created.
  • Adaptational Modesty: A minor example with adaptations based on the book "Noddy Goes To Toyland" and "Hurrah For Little Noddy". In his book debut "Noddy Goes To Toyland", Noddy doesn't wear any clothing until Big Ears has him visit Toytown for the first time. The 1970s adaptation shows Noddy fully clothed minus his hat. A much noteworthy example is episodes that adapted Hurrah For Little Noddy where the Goblins only steal Noddy's car and hat (as seen in Toyland Adventures and the 70s series). The original version featured The Golliwogs stealing his car and blue hat, Noddy's shoes, trousers, and red shirt.
  • Adaptation Personality Change: A subtle case, but Noddy got progressively sweeter and cheerful as cartoons progressed, compared to the books and earlier animations, where he could be quite a Mouthy Kid.
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  • Beware the Nice Ones: In Make Way For Noddy, Noddy snapped twice in the series. The first is when he thinks he's hearing his bell ringing despite the goblins sticking a piece of gum onto his bell so it won't ring which is later explained by Big Ears as his conscience. He pushes both of the goblins out of his car and drives off. The second is after Noddy sees the goblins giving back the stolen money after he learns that it was Sly and Gobbo that gave him the presents that were pranks such as spraying water from a flower onto Tessie Bear.
  • Breaking the Fourth Wall: In the closing credits, Noddy pulls an invisible lamp which causes the screen to turn black.
  • Blush Sticker: Noddy is given red cheeks in the books and Toyland Adventures. In the CGI incarnations, his cheeks are pink.
  • Character Development: In the original books, he was very naive and unfamiliar with life. As seen in the 1952 book "Noddy Goes to School", he isn't able to understand reading and handwriting despite owning a car. In his book debut, Noddy isn't familiar with building a house and wanted the roof to be put up first. As a result, Big Ears had to teach him how to build his own house properly. As the books progressed, Noddy starts becoming more intelligent and familiar with life.
  • Character Tic: Always nods his head. In the original books, illustrations of Noddy would feature a spring around his neck which explains his constant nodding. In later stories and illustrations, Noddy's neck is instead wooden like the rest of his body.
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    • He would also sometimes repeat the words he says three times such as "Didn't" or "Wasn't" in Toyland Adventures and Make Way For Noddy
  • Cheerful Child: More notable in the original books where he would frequently make up songs to sing out loud during times when he's very happy and upbeat.
  • Cloud Cuckoo Lander: He would sometimes mix some stuff up. Like the time he actually believed the moon was in a pond and tried getting it out with a fishing net. He also got Big Ear's grocery list mixed up by getting the exact opposite of what he wanted.
  • Cross-Cast Role: Noddy is played by a girl in the 1994 live show, while some adaptations convey him with a female voice actress.
  • Deadpan Snarker: In the original books and older animations up till Toyland Adventures, Noddy was prone to making sarcastic comments when he gets very annoyed and upset. Especially around Master Tubby, Martha Monkey, and Bert Monkey.
  • Demoted to Extra: Downplayed case in the CGI series. He is still the main character, but A Day in the Limelight is used more often, so Noddy is sometimes prone to being a supporting character.
  • Hair-Trigger Temper: Noddy is usually cheerful and friendly, but when offended he can very easily get worked up and stroppy.
  • Kid Detective: In "Noddy Toyland Detective".
  • Meaningful Name: Whenever he gets excited, his head nods uncontrollably, forcing him to grab his head just to stop it. This is much more prevalent in the CGI shows.
  • Never Bare Headed: In the CGI shows, Noddy is never seen without his hat. In the original books up till Toyland Adventures, he's sometimes seen not wearing his hat. In the book Noddy Goes to School, he's unable to wear his hat due to his head being swelled up due to thinking himself as being "Very Clever" much to the annoyance of Big Ears.
  • Nice Guy: The majority of the time, especially in the later cartoons.
  • Power Trio: In some episodes of Toyland Adventures Noddy, Tessie, and Big Ears became a trio when it comes to certain situations.
  • The Every Man: Taken up to eleven in Make Way For Noddy and Noddy In Toyland.
  • The Hero: He's the titular protagonist of the series.
  • Why Did It Have to Be Snakes?: In the original books, Noddy's afraid of lions which he tells Big Ears in the first book Noddy Goes to Toyland.

Big Ears
First Appearance: "Noddy Goes To Toyland" (1949)
Voiced by: Cyril Shaps (1955-1969, "His Master's Voice", Kellogg's Sugar Ricicles commercials/vinyl records), Hugh Rouse (1971 and 1972 audio adaptation of ''Noddy Wins a Prize''/Noddy and the Aeroplane and Noddy Goes To School/Noddy Gets Into Trouble), Unknown Voice Actor (Noddy's Magic Holiday vinyl record), Jimmy Hibbert (UK Toyland Adventures), Benedit Campbell (US Toyland Adventures), Patrick Préjean (France 1992-)
Played by: Eric Potts (Noddy Live 1994)
A Brownie (Gnome in the US/Canada) who lives in a forest close to The Dark Woods. He occasionally uses magic as seen in Toyland Adventures, Make Way For Noddy, and Noddy In Toyland. He's the very first person Noddy ever befriended.
  • Adaptation Personality Change:
    • In the original books, Big Ears while still friendly and kindhearted, was prone to leaving sarcastic comments at Noddy and gets easily upset.
    • In the 70's stop-motion series, Big Ears was grouchy and sometimes rude around Noddy and the other citizens of Toytown. In one commercial from the 70's, he and Noddy started a fight over Big Ears' new wallpaper.
  • Adaptational Species Change: He's a squeaky toy in Noddy Toyland Detective, as opposed to flesh-and-blood like all the other series.
  • Characterization Marches On: In the 70's stop-motion series, Big Ears gets quickly irritated and easily upset, such as his first encounter with Noddy in the first episode.
    Big Ears: "I'll go to the market, then I'll have an ice cream then I'll.. (bumps into Noddy) Why don't you look where you're going!"
    Noddy: "I'm terribly sorry."
    Big Ears: "You're an odd looking person. Who are you?"
    Noddy: "I don't know."
    • In a 1978 commercial for "Vymura", Big Ears started a fight with Noddy over the new curtains he installed due to different colored wallpaper. After Noddy ends up winning, Big Ears calls Mr. Plod to arrest him. Such a thing would be considered a dark parody of the wholesome Noddy and Big Ears dynamic of today.
  • Catchphrase: "You funny little Noddy!" mainly in Make Way For Noddy.
  • Demoted to Extra: In Noddy In Toyland, Big Ears makes sporadic appearances and gets the least amount of screentime compared to previous incarnations.
  • Ditzy Genius: Big Ears can be scatterbrained at times, but is generally the most intelligent member of Toyland.
  • Dub Name Change: He's called "Mr. Squeaks" in the American version of "Noddy Toyland Detective".
  • Expy: In Noddy In Toyland, Big Ears has a brown squirrel who serves as a loyal companion with him. The squirrel appears to be based on Whiskers from the books.
  • Grumpy Bear: Not a straight example, but he gets easily irritated and annoyed in the original books and 70's series.
  • Leitmotif: In the 90's stop-motion series, when ever an episode takes place inside his Toadstool house. A calm and peaceful theme would usually play which is sometimes heard during moments when something very bad happens.
  • Kindhearted Cat Lover: In the original book series, Big Ears owns a black and white cat named "Whiskers". In the 1994 stage show, Whiskers gets kidnapped by Sly and a Witch on his birthday which reduces Big Ears to tears.
  • Meaningful Name: He's named Big Ears because his ears are big.
  • Narrator: Big Ears is the narrator for the 1994 live show.
  • Our Gnomes Are Weirder: In the US dub, he's referred to as a Gnome instead of a Brownie.
  • Parental Substitute: While he isn't Noddy's father. He pretty much helped give Noddy his name in the first book and even gave him some clothes and his signature blue hat.
  • Reasonable Authority Figure: Generally the sanest and most reliable and trusting adult in Toyland, often to the fortune of Noddy.
  • Took a Level in Kindness: Starting in the 80's, Big Ears started acting much nicer and less grouchy. Especially in the 90's stop-motion series to his present day appearances.
  • Token Minority: He alongside Santa Claus and The Goblins are the only humanoid characters in the franchise and aren't toys.
  • Uncanny Family Resemblance: In the books, he has a brother named "Little-Ears". He has a similar appearance to Big Ears but with smaller ears.

Tessie Bear
First Appearance: "Noddy Gets Into Trouble" (1954)
Voiced by: Uncredited Voice Actress (1955 puppet series), Diane Wilson (1971 and 1972 audio adaptations of Noddy Wins a Prize/''Noddy and the Aeroplane'' and Noddy Goes To School/''Noddy Gets Into Trouble''), Susan Sheridan (UK Toyland Adventures), Karen Bernstein (US Toyland Adventures), Jesse Vinet (US/Canada Make Way For Noddy), Évelyne Grandjean (France 1992)
Played by: Amanda MacDonald (Noddy Live 1994)
A female Teddy Bear who is Noddy's best friend. Tessie Bear was originally a minor character in the books and older animated incarnations. Since Toyland Adventures, she became a main character of the franchise.
  • Action Girl: While Tessie rarely gets violent, she and Noddy once caught Gobbo causing trouble in Toytown and Noddy tried holding him back, while Tessie uses her umbrella to beat him up until help arrives which turns out to be Big Ears.
  • A Day in the Limelight: An episode of Noddy In Toyland had Tessie trying to get a good picture of Noddy. Oddly avoided in Make Way For Noddy being among very few characters that didn't get one, even in episodes revolved around her she is a supporting character.
  • Ascended Extra: She was a minor character in the original books and the 70's series. Beginning in Noddy's Toyland Adventures, she became one of the main characters of the franchise.
  • Beary Friendly: Tessie Bear is the sweetest character of the franchise. She enjoys spending time with Noddy (such as picnics, going to fairs together, and always schedules Noddy for lunch and Teatime) and very helpful for when he's in a very bad situation (such as being the only citizen of ToyTown who always defends Noddy from being framed and getting him out of a bad situation). Helps that she's a living Teddy Bear and Noddy's closest friend. In the 1994 live show, Big Ears uses her as an example for toys that "Growls when you poke their middles/tummies" by gently poking her tummy which makes a growling noise.
  • Character Tic: In the 1994 stage show "Noddy Live", Tessie loves giggling in a cute way.
  • Cheerful Child: At least in Make Way For Noddy, and Noddy In Toyland especially since she's voiced by an actual child in the US/Canadian dub.
  • Children Voicing Children: In the US/Canadian dub for "Make Way For Noddy" she is voiced by a young girl.
  • Half-Dressed Cartoon Animal: Besides her bonnet, Tessie doesn't wear any shoes and is only seen wearing a skirt. In the 1994 live show, she wears a long dress and bonnet. In Noddy In Toyland she wears a pink dress and wears a sun hat with a small pink ribbon.
  • Leitmotif: Has a piano motif in some of her scenes in Make Way For Noddy.
  • Nice Girl: Tessie is one of the friendliest characters of the series.
  • Nice Hat: Wears a bonnet in every incarnation of the series except Noddy In Toyland where she wears a sun hat.
  • Pink Means Feminine: Wears an all pink dress and bonnet in some of the books (she wears different colored dresses in some stories) and various animated incarnations. She is sometimes seen wearing a green colored bonnet in Make Way For Noddy. In Noddy In Toyland she wears an all pink dress with a small bow on her right ear.
  • Perpetual Expression: Her model had a permanent shocked expression for most of Toyland Adventures. Later episodes added a smiling and frowning variant however.
  • Prone to Tears: Gets easily upset or worried. In the books she was prone to tears. An episode of Make Way For Noddy leaves her despondent after she pops a balloon. In the Toyland Adventures episode "Noddy And the Bouncing Ball" she starts to weep after getting scolded by Mr. Plod and Miss Pink Cat over Bumpy Dog.
  • Ship Tease: While Noddy and Tessie are friends, there are a few moments where it's hinted that she has a crush on Noddy depending on the incarnation of the series. This is most noticeable in Noddy's Toyland Adventures which doesn't help that Tessie is given a more sweet and calm sounding voice in the US dub. Which makes her sound like she's flirting with him. Also Tessie and Noddy are commonly seen with each other in the 1990s stop-motion series and Noddy In Toyland, while in Make Way For Noddy there are points they are blatantly infatuated. Many live shows also play on this.
  • Smooch of Victory: Surprisingly for a pre-school show, Tessie gave these to Noddy frequently.
  • The Cutie: Tessie is one of the cutest characters in the series. She enjoys spending time with Noddy and Big Ears.
  • The Ingenue
  • Tomboy and Girly Girl: Girly Girl to Martha Monkey's Tomboy.
  • Those Two Guys: While Noddy and Tessie are seen hanging out in the original books note . It's more notable in Toyland Adventures, the 1994 stage show, Make Way For Noddy, and Noddy In Toyland. The episode "The Great Goblin Switch" and "Be Yourself, Noddy" from Make Way For Noddy were both dedicated to Noddy and Tessie's relationship.
  • Undying Loyalty: Always sticks by Noddy, even when others accuse him of misbehavior.
  • Women Are Wiser: Downplayed case. Tessie is often more rational and polite than Noddy, but equally naive.
  • You Don't Look Like You: Got a redesign in Noddy In Toyland.

Mr. Sparks
First Appearance: "Hurrah For Noddy" (as a replacement for Mr. Golly beginning in the early 70s)
Voiced by: Jimmy Hibbert (UK Toyland Adventures), Michael Stark (US Toyland Adventures)
Played by: Jonathan Bex (Noddy Live 1994)
Owns a garage in ToyTown. He usually helps Noddy when ever his car is messed up or when it need mending.
  • Adaptation Name Change: In the 70's stop-motion series, he's called "Mr. Polly" or "Monsieur Polly".
  • Accent Adaptation: He has a Scottish accent in Make Way for Noddy.
  • Catchphrase: "A challenge, I like it." in Make Way For Noddy.
  • Chuck Cunningham Syndrome: He's absent from Noddy In Toyland and was replaced by Whizz.
  • Expy: Served as a politically correct replacement for Mr. Golly from the older versions of the Noddy books.
  • Non-Ironic Clown: His design in Toyland Adventures resembles a clown in the 90's stop-motion series.
  • Race Lift:
    • In Make Way For Noddy, his skin color looked a little brownish with a mix of white.
    • In the 70s stop-motion series, he was french.
  • Took a Level in Kindness: In the original books, he is prone to losing his temper when ever something goes wrong. But softened up in later books and Make Way For Noddy.

Mr. Plod (Officer Plod/PC Plod)
First Appearance: "Noddy Goes To Toyland" (1949)
Voiced by: Uncredited Voice Actor (1955 puppet series, Kellogg's Sugar Ricicles commercials/vinyl records), Cyril Shaps (Noddy On His Travels), Billy Matthews (1971 and 1972 audio adaptations of Noddy Wins a Prize/Noddy and the Aeroplane and Noddy Goes to School/Noddy Gets Into Trouble), Jimmy Hibbert (UK Toyland Adventures), Benedict Campbell (US Toyland Adventures)
Played by: Roger Bingham (Noddy Live 1994)
The Toytown Police officer who would sometimes think Noddy did something wrong.
  • Adapted Out: In the original books, Mr. Plod wasn't the only police officer in Toytown. As seen in "Hurrah For Noddy" there were three other policemen with Mr. Plod scolding the goblins.
  • Adaptation Personality Change: In Noddy In Toyland, he's an optimistic police man who loves laughing and hardly gets annoyed. This can pretty jarring knowing he was pretty no nonsense and harsh to Noddy whenever he thinks he's committed a crime in earlier media.
  • Catchphrase:
    • "Very peculiar" in Noddy In Toyland.
    • "Halt in The name of the law" in the original books and Toyland Adventures while it was "Halt in the name of Plod" in "Make Way For Noddy".
  • Grumpy Bear: His original personality.
  • In-Series Nickname: In the original books and Toyland Adventures, he was sometimes referred as "PC Plod" by the other characters.
  • Inspector Javert: Some episodes have Mr Plod bothering Noddy after circumstances lead him to believe he is up to mischief.
  • Jerk with a Heart of Gold: In most interpretations, Plod is somewhat pompous and quick to accuse Noddy for misbehavior. He is looking out for the safety of Toyland however and has several kindly moments.
  • Leitmotif: Mr. Plod has his own character theme in the 1970s stop-motion series and Make Way For Noddy.
  • Police Are Useless: Zigzagged. While Noddy is often left outsmarting the goblins, it is Plod who apprehends them. In some cases he does successfully stop them by himself, often when Noddy is their victim.
  • The Hyena: Is this bizarrely enough in Noddy In Toyland.
  • Took a Level in Kindness: Mr Plod, while still strict, is a lot nicer and likable starting in Make Way For Noddy. Taken Up to Eleven in Noddy In Toyland where he's never angry or annoyed. He's also much nicer and friendlier in 1960s commercials and vinyl records to promote Kellogg's Sugar Riciles cereal.

Miss Pink Cat (Miss Harriet)
First Appearance: "Noddy Goes To Toyland" (1949)
Voiced by: Susan Sheridan (UK Toyland Adventures), Lynne Griffin (US Toyland Adventures), Tabitha St. Germain (Make Way For Noddy)
A pink cat who is bossy around others. She own an ice cream stand in Make Way For Noddy
  • Adaptational Attractiveness: Gets a cuter, sleeker design in Make Way For Noddy.
  • Adaptational Heroism: In Make Way For Noddy she's still pompous, but more friendly and polite.
  • Cats Are Mean: While not mean, she's very bossy around others. Especially when it's to driving in Noddy's car.
  • Chuck Cunningham Syndrome: Absent in Noddy In Toyland.
  • French Jerk: In the UK dub and both dubs of Make Way For Noddy, though she's more consistently a French Jerk with a Heart of Gold.
  • Foil: With Miss Fluffy Cat in the original books, since Miss Fluffy Cat was notably friendlier and caring compared to Miss Pink Cat who was very judgemental.
  • Grumpy Bear: Fairly curmudgeonly and huffy in earlier works. Make Way For Noddy softened her, though she still has a stroppy temper.
  • My God, What Have I Done?: In the Christmas Special for Toyland Adventures Noddy sees Miss Pink Cat walking alone in a sad and gloomy mood. She tells him that nobody wants to hang with her on Christmas due to her behavior with others. Noddy encourages her to act more nice and kind on Christmas.
  • Ship Tease: With Mr Sparks in Toyland Adventures.
  • Southern Belle: In the US Dub of Toyland Adventures.
  • The Foil: With Miss Fluffy Cat in the original books, since Miss Fluffy Cat is much friendlier and polite with Noddy compared to Miss Pink Cat's bossy nature.
  • The Bartender: Child friendly case in Make Way For Noddy, where she is the owner of the ice cream parlour, the Local Hangout of Toyland.
  • Took a Level in Kindness: While still pompous in Make Way For Noddy she still acts very kind and polite around other citizens compared to her previous appearances in the original books and stop-motion series.
  • Upper-Class Twit

Mr. Skittle/Sammy Skittle, Sally Skittle/Mrs. Skittle and The Skittles
First Appearance: "Noddy Goes To Toyland" (1949)
Voiced by: Susan Sheridan (UK Toyland Adventures as Mrs. Skittle), Jimmy Hibbert and Susan Sheridan (UK Toyland Adventures as the skittle children)
Played by: Graham Breeze (Mr. Skittle/Sam Skittle Noddy Live 1994), Sara Jane Derrick (Sally Skittle/Mrs. Skittle Noddy Live 1994)
A family of Skittles who loves getting knocked down (mainly the children).
  • Accent Adaptation: In Noddy in Toyland, Mrs. Skittle has a French accent.
  • Adapted Out: Besides the 70's series, Mr. Skittle is left out in most animated adaptations.
  • Keet: The Skittle children are very hyperactive, notably in the original books where they get into mischief.
  • The Hyena: Mostly when the children get knocked down.

Martha Monkey
First Appearance: "Noddy's Toyland Adventures" note 
Voiced by: Susan Sheridan (UK Toyland Adventures), Lynne Griffin (US Toyland Adventures), Kathleen Barr (US/Canada Make Way For Noddy)
A mischievous monkey who likes messing with Noddy.

Mr. and Mrs. Tubby Bear
First Appearance: "Noddy Goes To Toyland" (1949)
Voiced by: Uncredited Voice Actor (Mrs. Tubby Bear in Kellogg's Sugar Ricicles commercials/vinyl records), Richard Tollman (Mr. Tubby Bear in the 1972 audio adaptation of Noddy Goes To School/Noddy Gets Into Trouble) Diane Wilson (Mrs. Tubby Bear in the 1972 audio adaptation of Noddy Goes To School/Noddy Gets Into Trouble) Jimmy Hibbert (Mr. Tubby Bear Toyland Adventures UK), Benedict Campbell (Mr. Tubby Bear Toyland Adventures US), Susan Sheridan (Mrs. Tubby Bear Toyland Adventures UK), Fiona Reid (Mrs. Tubby Bear Toyland Adventures US)
Noddy's next door neighbors who helps with Noddy. They serve a role similar to Big Ears when he gets into trouble.
  • Beary Friendly: The Tubby Bears (except for Master Tubby) along with Tessie are one of Noddy's biggest sources for help when Big Ears isn't present.
  • Berserk Button: In the episode "Noddy And The Treasure Map", Mr. Tubby Bear got extremely angry at Master Tubby for looking into his old tin box. Master Tubby actually took out a valuable old paper from his family (which is actually a map).
  • Chuck Cunningham Syndrome: Absent in both CGI series.
  • Happily Married
  • Half-Dressed Cartoon Animal: Mr Tubby mostly has his upper body exposed unlike his wife.
  • Reasonable Authority Figure: Similar to Big Ears, they are one of the more reasonable and sanest characters in the series. They are always welcome to help out Noddy with his problems and one time helped Noddy from being framed by the goblins after Mr Plod tells him that he will be taking Noddy's car. Noddy walks off in disgust while Mrs Tubby drives his car to Big Ears to explain what happened.
  • Tubby and Proud
  • Walking Shirtless Scene: Mr. Tubby Bear along with his son aren't seen wearing any shirts. In the 70's stop-motion series, Mr. Tubby Bear is fully clothed complete with a top hat.

Master Tubby Bear
Voiced by: Jimmy Hibbert (UK Toyland Adventures), Catherine Disher (US/Canada Toyland Adventures)
The son of Mr and Mrs Tubby Bear who lives next door to Noddy. He loves causing trouble.
  • And I Must Scream: In Make Way For Noddy, he has a dream where he turns himself into a chocolate statue while trying to think of a way to turn Bumpy back to normal. However he starts calling for help and is later seen screaming after he see's Noddy, Tessie Bear, and Dinah preparing to eat him.
  • Aside Glance: In Toyland Adventures he would look directly at the viewer with a mischievous expression and moves his eyebrows knowing he's up to mischief.
  • Adaptational Heroism: Noticeably nicer in Make Way For Noddy.
  • Be Careful What You Wish For: In Make Way For Noddy, one episode has the town celebrating "Chocolate Day" and everybody is looking forward to having chocolate. Master Tubby wishes that it was chocolate day everyday. However, Master Tubby secretly eats all of the chocolate from the boxes which gave him a stomach ache later in the episode. Bumpy Dog is the only one to notices this and is seen looking very irritated with his actions. Meanwhile Dinah Doll, Noddy, and Tessie Bear start speculating why Tubby hasn't been found most of the day on chocolate day which is his favorite day. Noddy thinks that he was so upset that he didn't come since the chocolate have been missing. After Tubby finished eating all of the chocolate he gets so full that he falls asleep. He then has a dream sequence where anything he touches turns into chocolate. He likes it at first until he turns Bumpy Dog into chocolate as he tries petting him. He then tries thinking and touches his head and starts calling for help. Noddy,Tessie, and Dinah then see a chocolate bear and prepares to eat him. He then starts screaming which wakes him up. Noddy asks him if he wants some chocolate which Noddy and friends found but scares him and runs away until we finally see him apologizing to the entire town for eating all the chocolate while suffering a stomach ache.
  • Bratty Half-Pint: He was very spoiled in the books and the stop-motion series.
  • Characterization Marches On: In Make Way For Noddy, Master Tubby was more cheerful and friendly if still rather mischievous. In the original books and 90's series, he was a complete jerk when it comes to what he wants.
  • Children Voicing Children: Voiced by a young boy in Make Way For Noddy.
  • Chuck Cunningham Syndrome: Absent in Noddy In Toyland.
  • Eviler Than Thou: As something of a Character Check, one episode of Make Way For Noddy conveyed him as so rambunctious that Sly and Gobbo deliberately got arrested just to get away from him.
  • Half-Dressed Cartoon Animal: While he does wear shoes and pants, just like his father the upper half of his body is exposed most of the time.
  • Spoiled Brat: In the original books and stop-motion series.
  • The Trickster: Unlike the goblins, Master Tubby enjoys playing harmless tricks with Noddy. His parents and Noddy don't find them amusing at all.
  • Those Two Guys: Master Tubby is commonly seen with Martha Monkey in Toyland Adventures and Make Way For Noddy.

Sly and Gobbo (The Goblins)
First Appearance: "Hurrah For Little Noddy" (1950) for Sly, "Well Done Noddy" (1952) for Gobbo
Voiced by: Susan Sheridan (Sly Toyland Adventures UK), Catherine Disher (Sly Toyland Adventures US), Jimmy Hibbert (Gobbo Toyland Adventures UK), James Rankin (Gobbo Toyland Adventures US)
Played by: Jonathon Bex (Sly Noddy Live 1994), Michael Seraphim (Gobbo Noddy Live 1994)
Two naughty goblins who like playing tricks, stealing, and getting Noddy into trouble. However when the goblins were first introduced in the 1950's (in the animated adaptations) note  they were more ominious and threatening.
  • Adapted Out: While the goblins were seen in the original books. They became more prominent in the 70s, however there used to be more than two goblins (Sly and Gobbo being the main ones) most of them were in a group while Sly or Gobbo would be the leader for those two groups. A few goblins also previously live in Toytown back when the books were made including the stop-motion series. However starting in the 90's only Sly and Gobbo served as the main goblins seen in the series.
  • Adaptational Name Change: Played with in Noddy in Toyland. The names are kept, but the small conniving one is now Sly, while the tall dim witted one is Gobbo.
  • Aesop Amnesia: Often when caught in Make Way For Noddy they will insist they have learned their lesson and turn over a new leaf....for a little while.
  • Ascended Extra: They only appeared once in the books (Gobbo in the second, Sly in the fifth), but are the closest thing the cartoons have to a Big Bad.
  • Catchphrase: Gobbo would usually yell to Sly "Oh be quiet Sly!" when ever he gets on his nerves in the stop-motion series and Make Way For Noddy. One episode of Toyland Adventures had Noddy, Tessie, Big Ears, and Gobbo all telling Sly to be quiet while the goblins are taking them to a tree that is made of gold.
  • Card-Carrying Villain: They take pleasure in being as dastardly and sneaky as possible.
  • Characterization Marches On: When the goblins were introduced in the 50's (on television) they were actually really creepy. Especially in the 70's stop-motion series where they actually gave Noddy nightmares before meeting them the first time. They become increasingly bumbling and likable as the cartoons progress.
    • Sly used to be very sneaky and less bumbling in Toyland Adventures and the 1994 live show. Sly showed moments of intelligence and sometimes more savvy than Gobbo. Starting in "Make Way For Noddy" Sly is more bumbling, humorous, and very clumsy much to the annoyance of Gobbo.
    • In "Noddy in Toyland", their personalities have been swapped over - Sly is the naughty troublemaker who seems to be the leader of the duo, while Gobbo is more ditzy and goofy.
  • Expy: Served as a politically correct replacement for The Golliwogs from the older versions of the Noddy books.
  • For the Evulz: Well, not exactly "evulz", but in "Noddy in Toyland" they love spoiling other people's fun for no reason whatsoever, other than the fact that goblins hate fun.
  • Friendly Enemy: They have occasional redeeming moments, especially in the CGI cartoons.
  • Grumpy Bear: Gobbo is more snide and grouchy than Sly. Averted in "Noddy in Toyland", where he's a light-hearted simpleton.
  • Green and Mean: In the 70's stop-motion series, the goblins had green skin alongside goblins containing orange and red skin.
  • Laughably Evil: They are portrayed as this in most of the modern adaptations while the same can't be said for there original appearances in the earlier Noddy books and the 70s stop-motion series where they were more creepy and unnerving.
  • Leitmotif: In Toyland Adventures they have an ominous character theme usually heard during scenes taking place in the Dark Woods. In ''Make Way For Noddy" they have a more humorous and mischievous theme which speeds up during chase scenes.
  • Meaningful Name: In "Noddy in Toyland", Sly is, well, sly and mischievous.
  • Minion with an F in Evil: Well, more like "An F in Mischief-making", but Gobbo often finds himself getting swept up in the toys fun in "Noddy in Toyland"
  • Not-So-Harmless Villain: Most of the time their plans are fairly tame and mischievous than outright malicious. But at times they expand their plots. In "The Goblins Stopwatch" they manage to freeze the entire of Toyland with their magical watch.
  • Our Goblins Are Different
  • Simpleton Voice: Sly is given this voice in "Make Way for Noddy". Sly is also given this voice in the French version of "Noddy In Toyland" mainly the stage shows "Oui Oui El Le Cadeu Suprise" and "Oui Oui et le Grand Carnaval".
  • Sinister Schnoz: Gobbo has a long, crooked nose.
  • Those Two Bad Guys: Sly and Gobbo in recent years. However there used to be an entire group of goblins seen in the books and the older stop-motion shows of the 70's and 80's before sticking to Sly and Gobbo by the 90's.
  • The Hyenas: More notable in Make Way For Noddy.
  • Throw the Dog a Bone: In the Christmas Special for both Toyland Adventures and Make Way For Noddy, they get a Happy Ending.
  • Villain Episode: They are given A Day in the Limelight at times in Make Way For Noddy, some episodes barely even featuring Noddy.
  • Vocal Dissonance: Sly was voiced by a female (Susan Sheridan in the UK and Catherine Disher in the US) in Toyland Adventures, while Gobbo was voiced by a different actor.
  • You Don't Look Like You: They were given extremely simplified, less sinister looking redesigns in Noddy in Toyland, where they resemble humans with pointed ears. To further confuse things, their names were also switched, meaning even their personalities didn't match. Interestingly the French exclusive shows Oui-Oui et le cadeau suprise and Oui-Oui Et Le Grand Carnaval kept Sly and Gobbo's original designs and personalities.

Clockwork Mouse
Voiced by: Susan Sheridan (Toyland Adventures), Michael Stark (US Toyland Adventures), Kathleen Barr (US/Canada Make Way For Noddy)
A clockwork mouse who would sometimes need to be winded up.

Mr. Jumbo
Voiced by: Jimmy Hibbert (Toyland Adventures), Michael Stark (US Toyland Adventures)
A toy elephant that would sometimes accidentally mess stuff up due to his weight.
  • A Day in the Limelight: The ''Make Way For Noddy" episode "The Big Sneeze" is entirely focused on him.
  • Accent Adaptation: In the 70's stop-motion series, he's given an Indian accent.
  • Gentle Giant: While Mr. Jumbo is one of the biggest citizens of ToyTown. He's a very kindhearted person which is most notable in Make Way For Noddy and Noddy In Toyland.
  • Grumpy Bear: In Toyland Adventures depending on the episode.
  • The Eeyore: In Toyland Adventures mostly when he feels very lonely.
  • Those Two Guys: With Clockwork Mouse in Noddy In Toyland, Make Way For Noddy, and Noddy In Toyland.

Clockwork Clown
Voiced by: Jimmy Hibbert (UK Toyland Adventures), Benedict Campbell (US Toyland Adventures)
A clockwork toy who flips his body to move around.

Dinah Doll
Voiced by: Susan Sheridan (UK Toyland Adventures), Sharon Lee Williams (US Toyland Adventures), Tabitha St. Germain (US/Canada Make Way For Noddy)
A china doll who owns a stall in Toytown. In Noddy In Toyland she owns a sentient Rocking Horse.
  • Age Lift: In Noddy In Toyland she is given a much younger appearance compared to her design in Make Way For Noddy and Toyland Adventures.
  • Canon Foreigner: She was introduced in Toyland Adventures.
  • Cool Horse: In Noddy In Toyland she owns a living Rocking Horse that she is spotted riding throughout the series.
  • Girliness Upgrade: In Noddy In Toyland, she's given a much more feminine design compared to previous incarnations.
  • Nice Girl: In Make Way For Noddy she along with Big Ears serve as the voice of reason and help solve Noddy's problems mainly with the goblins.
  • Token Minority: She's the first black character in the franchise, with the second being one of the paper dolls introduced in Noddy In Toyland.
  • Tomboy and Girly Girl: Tomboy to Tessie's Girly Girl, while she's a Tomboy with a Girly Streak in Noddy In Toyland.
  • Twin Tails: In both Make Way for Noddy and Noddy in Toyland.

Bumpy Dog
First Appearance: "Noddy and the Bumpy-Dog" (1957)
Voiced by: Jimmy Hibbert (UK Toyland Adventures)
Played by: Michael Seraphim (Noddy Live 1994)
Tessie Bear's (Noddy in Noddy In Toyland and Noddy Toyland Detective) dog who loves bumping into people.
  • Black Bead Eyes: He's depicted with beady eyes in Toyland Detective.
  • Crying Critters: One episode of Toyland Adventures shows Bumpy Dog crying after Noddy tells him to "Go Away!" after he loses his bell. Tessie finds him weeping and discovers Noddy's lost bell in the process.
  • Leitmotif: A fast paced and playful tune is played in Make Way For Noddy when ever he shows up mostly when he is in a playful mood.
  • Even the Dog Is Ashamed: In the Make Way For Noddy episode "Chocolate Day", when Master Tubby is eating all of the chocolates that was suppose to be given to the citizens. Bumpy Dog watches him eating while giving him a look of disgust.
  • Happily Adopted: He was originally an orphaned dog in his book debut Noddy and the Bumpy Dog. Eventually Tessie Bear adopted him by the end of the story.
  • Meaningful Name: Very much so. PC Plod even points this out in an episode of Make Way For Noddy.
  • Precious Puppy: While already cute in the various incarnations he's showed up in, he's given an even more cute looking design starting in Make Way For Noddy and especially Toyland Detective.
  • Team Pet: Bumpy becomes this in recent years, especially in Make Way For Noddy, Noddy In Toyland, and Noddy Toyland Detective.

Mr. and Mrs. Noah
Voiced by: Jimmy Hibbert (Mr. Noah Toyland Adventures UK), Michael Stark (Mr. Noah Toyland Adventures US), Susan Sheridan (Mrs. Noah Toyland Adventures UK), Fiona Reid (Mrs. Noah Toyland Adventures US)
Played by: Jonathan Bex (Noddy Live 1994)
A couple who live in an Ark full of animals.

Father Christmas (Santa Claus)
First Appearance: "Noddy Meets Father Christmas" (1955)
Voiced by: Jimmy Hibbert (UK Toyland Adventures)
The King of Toyland who decides to visit Big Ears' toadstool house on Christmas Eve. It's implied that Big Ears had a very close friendship before meeting Noddy.
  • Santa Claus: He's referred to both as Santa and Father Christmas in Make Way for Noddy.
    • In the Toyland Adventures Christmas Special he's called Father Christmas instead of Santa.
  • One-Shot Character: He only showed up once in the entire series due to being a book set during Christmas.

Mr. Wobblyman
Voiced by: Jimmy Hibbert (UK Toyland Adventures), Michael Stark (US Toyland Adventures)
A roly-poly toy who is very wobbly when trying to move around. In Noddy In Toyland he's an owner of a shop that makes Gelatin Desserts.
  • Adaptation Personality Change: In the 2009 French musical, "Oui-Oui Et Le Cadeau Surprise" based on Noddy In Toyland. He's more intelligent and laidback, alongside being the leader for Noddy's birthday suprise.
  • Ascended Extra: He gets more spotlight in both CGI cartoons. In Noddy In Toyland he's a supporting character while the 2009 French musical has his as one of the show's main characters.
  • Catchphrase: "I hate it when that happens" in Make Way For Noddy when ever he starts wobbling mostly when it's not intended.

Mr. Milko
Voiced by: Jimmy Hibbert (UK Toyland Adventures), Michael Stark (US Toyland Adventures)
ToyTown's milkman who delivers milk to residents.
  • Chuck Cunningham Syndrome: He hasn't made an appearance in other animated incarnations of the series since Toyland Adventures.
  • The Eeyore: He's mostly depressed and would request to ring Noddy's bell to cheer himself up.

Sammy Sailor
Voiced by: Jimmy Hibbert (UK Toyland Adventures), Michael Stark (US Toyland Adventures)
A sailor who is sometimes mischievous around others
  • Chuckcunningham Syndrome: He along with Mr. Milko both vanished from the Noddy franchise in recent years.
  • Peek-a-Bangs: A Rare Male Example exclusive to Toyland Adventures, in later episodes both of his eyes are visible.
  • Smug Snake: A couple times in the stop-motion series.
  • Talk Like a Pirate: Both in the UK and US dub. Especially in the US dub
  • The Trickster: In one episode of the stop-motion series, he is revealed to be the person who caused trouble with Noddy and is seen mocking him thinking that he was playing tricks with people.

Bert Monkey
First Appearance: "Noddy And The Magic Rubber" (1954)
Voiced by: Jimmy Hibbert (UK Toyland Adventures)
A male monkey who's tail has a mind of its own.
  • Nice Hat: Wears a medium sized yellow hat.
  • Organ Autonomy: His tail appears to have a mind of its own which can cause problems when ever Noddy tries having a talk with him. Such as his tail stealing or messing with anything in Noddy's house. In "Noddy And The Magic Rubber" (Noddy and the Magic Eraser) before he and Noddy return the magic eraser back to Big Ears. Noddy decides to quietly eraser parts of his tail to avoid it from causing anymore trouble.

Bunkey
First Appearance: "Noddy And The Bunkey" (1959)
Voiced by: Jimmy Hibbert (UK Toyland Adventures)
An escape circus monkey disguised as a new species (Half monkey half bunny) who befriends Noddy.
  • One-Shot Character: He only showed up once in the original books and Toyland Adventures.
  • Paper-Thin Disguise: While the rest of the citizens of Toytown don't notice this except for Mr Plod, his disguise consists solely of wearing a hat with fake rabbit ears that match his fur.

Mr. Straw
Voiced by: Jimmy Hibbert (UK Toyland Adventures)
A farmer doll.

Whizz
First Appearance: "Make Way For Noddy"(for the "Say It With Noddy" segments)
A robot that debuted and hosted the segment "Say It With Noddy" in Make Way For Noddy who later replaced the role of Mr Sparks in "Noddy in Toyland".
  • Ascended Extra: He was only present as the host for Say It With Noddy but ended up as a supporting character in "Noddy In Toyland".
  • Catchphrase: "Magic and motors do not mix".
  • Verbal Tic: He would mostly ends his sentences by making robot like buzz noises in Noddy In Toyland.

Lindy
A fairy who is Whizz's assistant in the garage in Noddy In Toyland. She always wants to use her magic to help make her job easier, which Whizz does not approve of.

Hazel and Laurel
Lindy's fellow fairys.

Mr. Beetle
A, well, beetle who lives in Toyland in Noddy In Toyland.
  • Ascended Extra: While Mr. Beetle did show up in Make Way For Noddy, he was mostly voiceless along with the other residents of Toytown but was given more screen time in Noddy In Toyland.
  • Butt-Monkey: He's often on the receiving end of any mishaps in Toyland.
  • The Unintelligible: He speaks in an unclear, muttered language.

The Paper Dolls
Exactly What It Says on the Tin - three paper dolls who live in the dollhouse with Dinah in Noddy in Toyland.

Dapple
A wooden horse on wheels who lives with the dollhouse dolls. Dinah likes to ride him.

The Toy Soldiers
A battalion of wooden soldiers lead by their captain.

Woosh
Whizz's friend from Robot Town.

Splash and Sparkle
Two mermaids who live in the Toyland ocean.

The Pirates

Squirrel
A squirrel (wasn't the name a clue?) who is Big Ears' companion.
  • Expy: He plays a similar role to Whiskers the Cat from the original books.

Fuse
A robot who lives in Toyland in Noddy Toyland Detective.
  • That Makes Me Feel Angry: He has a habit of announcing whatever emotion he's feeling whenever his face changes to reflect that particular emotion ("worried face", "sad face", "happy face", etc).

Smartysaurus
A super-smart dinosaur.

Pat Pat and the Pockets
Pat Pat is a panda teddy bear. The Pockets are tiny pandas who possess the ability to turn themselves into tennis balls.

Deltoid
A super hero doll.

Farmer Tom
A farmer doll in Noddy Toyland Detective.
  • Expy: Of Farmer Straw.

The Ninjas

The Knights

The Naughticorns
Three unicorns named Hoof, Cloppycorn and Bling. They love causing mischief.

Queen Sparklewings
The Queen of the Fairy Dolls.

Cleo and Coco

Carlton
A cat with wheels who serves as Clockwork Mouse's assistant and chauffeur.

The Builders
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