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WARNING: MASSIVE SPOILERS AHEAD


Madara Uchiha

Voiced by: Naoya Uchida (JP), Neil Kaplan, Xander Mobus (young) (EN), Alexandre Crepet (French)

Debut: Naruto Chapter 370 (Manga), Shippuden Episode 130 (Anime)

https://static.tvtropes.org/pmwiki/pub/images/naruto_madara_uchiha.png
Click here to see him as the Ten Tails Jinchuuriki 

You think you can beat me with the will which you inherited from Hashirama? Power has nothing to do with will. Even a child knows this.

One of the original founders of Konoha. Long before the beginning of the series, during the "Warring States" period, he was The Ace of the Uchiha Clan, bitter enemies of the Senju. Both clans were often pitted against each other by the Daimyos of the era, who were locked into a constant struggle for land and resources. During his childhood, he developed a close friendship with Hashirama Senju, who he had met by chance whilst skipping stones across a river. As neither of them revealed their surnames, Madara remained unaware that Hashirama was from an enemy clan until their secret meetings were discovered by his family. He was soon forced to end their friendship, and, bitter over his loss, sought to completely erase Hashirama from his life, and ignored the latter's offers to reconcile and become allies. Years later, his brother Izuna was mortally wounded in battle by Tobirama, and after his death, an irate Madara recklessly challenged Hashirama to a fight, despite the fact that the rest of his clan had already surrendered. After a day-long battle, he was ultimately defeated, and after an emotional exchange with Hashirama, he finally relented and agreed to form an alliance. In the end the two clans were united under a single village, and after making an agreement with the land's Daimyo, gave rise to the "One Nation, One Village" system.

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All seemed to go well at first... until it began to dawn on Madara that a lot of people didn't seem to trust him. Some time after Hashirama was named the First Hokage, Madara used his Eternal Mangekyo to decipher the Uchiha's sacred stone tablet and fell into despair upon realising the meaning of its contents. Fearing that the Senju would one day subjugate and perhaps even annihilate the Uchiha, he tried to persuade his clansmen to leave the village. Apparently this belief was poorly received, because not a single person listened to him. Regardless, Madara became bent on achieving "true peace" with his own methods, and eventually deserted Konoha. He would later repeatedly attack the village, going so far as commanding the Kyuubi to do his bidding, but he was eventually defeated by the First Hokage, whose wife Mito Uzumaki later became the Kyuubi's first jinchuuriki. Though he did perish from his wounds, he had prepared Izanagi to rewrite his death beforehand, and was later revived. Madara then went into hiding for several decades, making preparations for his Eye of the Moon Plan. As an elderly man he implanted his newly-awakened Rinnegan into Nagato and saved the life of Obito Uchiha, whom he eventually recruited to carry on his plans until he could be resurrected in his physical prime.

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After being resurrected and restored to his youth with Edo Tensei, he proceeds to Curb-Stomp Battle the Kages, and even manages to escape Edo Tensei's deactivation. He decides to stop playing around, and after finishing the curb stomping off panel, he crashes Obito's fight with Naruto, Kakashi, Guy, and B. As this fight kept expanding to include pretty much all of the other characters, things escalated and, long story short, Madara was revived.

He then proceeds to kick everyone's ass, which includes all nine Tailed Beasts, Naruto, Sasuke, Hashirama, Tobirama,etc. After sealing away all nine beasts in a matter of seconds, he then rids every obstacle in his path and becomes the new and current Jinchuuriki of the Ten Tails. Despite several miracles happening one after the other (Gai putting up a decent fight with all Eight Gates released, Obito turning on him, and Naruto and Sasuke receiving the Sage of the Six Paths power to be on equal footing with him), Madara reaches his goal and activates Infinite Tsukiyomi. But later he gets a betrayal from Black Zetsu then forces his body to undergo a transformation into the far stronger and far more dangerous Kaguya Otsutsuki. After her defeat, Madara is returned to normal, all powers stripped from his body and dies peacefully shortly afterward, sharing a sad and final farewell with his former friend Hashirama.

His hobby was falconry.
Favorite phrase: "Armor-sleeved single hit". This refers to defeating someone with a single blow.

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    A-F 
  • The Ace: Despite his infamy, Madara was widely regarded to be the greatest shinobi of all time in terms of power and skill. The very thought of facing Madara Uchiha on battle struck fear in the hearts of shinobi. The only other shinobi who could fight him on equal terms was his life long rival, Hashirama Senju.
  • Adaptation Dye-Job: In the manga becoming the Ten-Tails' Jinchuuriki turns his hair pale red, while in the anime it turns his hair white.
  • Alas, Poor Villain: When Madara is finally defeated, he and Hashirama lament the path that he chose to walk on and notes that his life was wasted in trying to force everyone into following his dream. At the very least, he was comforted by Hashirama's words and dies peacefully.
  • All for Nothing: See Alas, Poor Villain. Not only will his dream and ideology die with him, Madara was forced to confront the fact that everything he believed in and worked towards was based on a huge lie. Even Obito got more than Madara in the end — he at least was able to finally reunite with Rin in the afterlife. Madara had nothing but Hashirama's words for comfort.
  • Always Second Best:
    • To the First Hokage, Hashirama Senju. But because him and Hashirama are on a completely different level when compared to others he brags about being second best!
    • Admits to Gai that his taijutsu surpasses his own and that of anyone he's ever fought.
  • Always Someone Better: While he never managed to surpass Hashirama (that is until the Fourth War), it's revealed with his resurrection that Madara is this to basically the entire modern generation of Shinobi. He effortlessly takes on the 5 Kage, with the fight only lasting as long as it does due to limitations he placed on himself, such as not reusing certain techniques, and his desire to test the Kage for fun. Whereas Obito originally struggled to control the Juubi as its Container, Madara does so instantly and a more powerful version of the Juubi at that, since it had absorbed one half of Kurama. Obito also failed to defeat Naruto and Sasuke, but Madara puts both at the brink of death in a short span of time and they then needed to receive an Eleventh Hour Super Power in order to combat him. The heroes don't even end up defeating him. He's just taken out of the picture due to Black Zetsu's betrayal, paving the way for Kaguya.
  • Antagonist in Mourning: Much of his appearances after his revival have him deploring Hashirama's death, as he feels that the current Kages cannot live up to his legacy.
  • Anti-Villain: Somewhat Played With. Madara will tell anyone who will listen that his goal is to end the suffering of the world. His methods of doing this however is to throw the world into even more turmoil before finally subjugating everything to his will. He may have wanted to save the world, but his methods of doing so fly in the face of everything in it, and that doesn't even take into account he was detached enough to disregard the safety of Konoha's villagers for the sake of advancing his plan.
  • Arch-Enemy:
    • The Senju Brothers. The entire plot of Naruto happened ultimately because Madara was never able to get over being Always Second Best to Hashirama Senju. And a large part of that is because of Tobirama, who killed his little brother Izuna, Madara's Morality Chain.
    • To the world. It's safe to say that by the end of the Fourth Great Shinobi War, every single person in the world hates Madara Uchiha. Even his protege Tobi/Obito came to hate him in the end, for very valid reasons.
  • Arrogant Kung-Fu Guy: Up to Eleven. In a series filled to the brim with Arrogant Kung Fu guys, he's the most arrogant of them all. In fact, he was once The Leader of a clan of particularly arrogant Kung Fu guys, and and was essentially kicked out cause he was too arrogant. It should be said that he easily lives up to it in terms of power.
  • Assimilation Plot: His main goal immerse all the people in the illusion, in order to creating a dream world without chakra.
  • Attack Reflector: His war fan (see Paper Fan of Doom below) can be used to bounce back attacks, even ungodly powerful ones.
  • Attention Whore: The Eye of the Moon Plan is as much as an excuse for him to show off his power as much as it is for him to giving everyone their ideal dream worlds. He constantly engages in needless battles or spectacles whereas he had every opportunity to finish his lifelong plan.
  • Authority Equals Ass Kicking: When he led the Uchiha in the Warring States period, his strength was second only to that of Hashirama.
  • Awesome, but Impractical: He can summon a freaking asteroid, and yet the size of the intergalactic projectile makes it impossible for Madara himself to dodge its impact. This is averted after he absorbs Shinju and gains the power of flight, allowing him to launch multiple asteroids without consequence.
  • Back from the Dead:
    • Along with many of the deceased seen in the story. And then broke free of Kabuto's jutsu, giving Konoha yet another Uchiha headache to deal with. He later tried to force Obito to use the Rinne Tensei technique to fully resurrect himself, but suffer Out-Gambitted from Obito. He later all the same succeeds in forcing Obito to use Rinne Tensei on him via Black Zetsu.
    • The first time it happened was after Hashirama impaled him during their battle at the Valley of the End. Madara set up a time-delayed Izanagi to resurrect himself at the cost of his right eye, which he regained the use of after awakening the Rinnegan.
  • Badass Arm-Fold: He holds this as his default stance when he's not in combat. He also enters this when using his Susanoo, as he no longer needs to move his body at all to fight.
  • Badass Baritone: In the Japanese and English versions he has a very deep voice to compliment his power.
  • Badass Boast: Madara states The Kage are lucky that Hashirama wasn't also brought back so they don't have to redraw the maps "that much". In fact, the majority of what comes out of his mouth is this in spades.
  • Bait-and-Switch Boss: Zig-Zagging trope. Everything in the series pointed to Madara as the Big Bad, until it's revealed that he was the unidentified corpse that was revived by Kabuto. Then we find out that he's still the guy ultimately responsible for Tobi and his plan, so he is still the Big Bad. However later, Tobi hijacked Madara's master plan, promoting himself to the role of Big Bad and lowering Madara. But after the defeat Tobi, Madara right back resumed being the Big Bad until as Black Zetsu stabbed him from behind and started to take over his body the, revealing that Black Zetsu is a manifestation of Kaguya's will, and that he and the still kicking Kaguya are actually the true Big Bad.
  • Barbarian Longhair: This head of the Uchiha clan has long, unkempt hair.
  • Batman Gambit: He took control of the Kurama and attacked Konoha to force Hashirama fight him, which would in turn allow him the perfect opportunity to get at his cells.
  • Be Careful What You Wish For: He technically achieved everything he wanted on paper. He got a rematch with Hashirama and defeated him, he got to humiliate Tobirama, he acquired the power of the Six Paths and completed the Infinite Tsukuyomi, giving him access to all the chakra in the world... but Black Zetsu pumps all of it at once into him to convert him into Kaguya Ootsutsuki.
  • Berserk Button:
    • As a kid, he hated it when people stood behind him, especially as he urinated. Hashirama exploited this for lulz.
    • Also, Hashirama, in general. In one flashback the mere mention of Hashirama's name enraged him.
  • Better Than New: Kabuto comments that he used Edo Tensei to make him even stronger than when he was in his prime. However, due to it merely being an inorganic medium of his soul, he still isn't quite at his best.
  • Beyond the Impossible: He dies of old age but thanks to Kabuto, he is revived at a younger age. He pulls out very large meteors out of thin air. He is able to terminate the contract with Edo Tensei, despite the fact that even the original creator this jutsu does not know how to do it. He summons a Susanoo with no eyes. He even extracted the Bijuu in mere minutes despite the fact that previously was necessary 9 members of the Akatsuki and 3 days to extract at least one. He proceeds to casually turn himself into the Ten-Tails Jinchuuriki without even going through an Almighty Idiot phase like Obito and also use Kamui as the ten tailed beast container despite the original wielder being incapable of doing such a thing.
    • To be fair, Kabuto's extensive knowledge of medicine probably allowed him to modify and rejuvenate Madara. The meteors were likely pulled from orbit with the Rinnegan. Strong enough individuals can simply break free of the Edo Tensei user's control, so Tobirama probably did not see reason to terminate the contract given their goals and Orochimaru's were the same. Susanoo is stated to only need the Mangekyo as the prerequisite to unlock it, but does not require the Sharingan to use it. He probably did not face rejection from the Ten Tails as he was the intended vessel for Kaguya as the true Rinnegan user instead of Obito who forcibly absorbed it. Also Obito was unable to turn intangible as the Ten Tails host, it never specified whether or not he can warp between the dimensions. Regardless, while most of the things Madara does is plausible, he has an awful amount of leeway in the established rules.
  • Big Bad: He becomes when escapes out of control Edo Tensei's and forms an Big Bad Duumvirate with Obito. Later he leaves on second plan when Obito becomes the jinchuuriki of the Ten-Tails but after defeat Obito he takes the role of the main villain until he's upstaged by Kaguya.
  • Big Bad Duumvirate: After being resurrected via Edo Tensei by Kabuto, Madara joins Obito on the battlefield against the Shinobi Alliance. Madara and Obito are, however, on equal standing as both have their own reasons for joining forces, and Obito isn't exactly acting like how a Dragon should.
  • Big Bad Wannabe: Despite his role as Greater-Scope Villain, he was reduced to this in the end. Up until that point, he was one of the two biggest threats in the war, soundly curb-stomping the Five Kage and most of the Alliance. Even after Obito betrayed him and briefly took control of the plan by becoming the Jinchuuriki for the Ten-Tails, Madara still posed a huge problem (although and in a lesser degree than Obito on that moment). By all rights, he should have been the Big Bad once he was fully-revived and sealed the Ten Tails into himself. However, soon after he activates the Infinite Tsukuyomi, he's immediately betrayed by his Enigmatic Minion, Black Zetsu, with his body being used as a vessel for the revival of his ancestor, Princess Kaguya. He isn't even dignified with a final face-off against Naruto and Sasuke.
  • Big Brother Instinct: He threw away his friendship with Hashirama to protect his little brother. When he failed to do so, his guilt awakened special hate chakra in his brain that almost drove him crazy.
  • Blood Knight: Madara very much likes a good fight, to such an extent that upon sensing the presence of Edo-Tensei Hashirama, he ditches his plan in favor of being able to fight Hashirama once again as it brings him great excitement. He also claims that he sees the world as mere "entertainment" and even gets to the point of letting himself almost get killed because he wanted to see the full abilities of Guy's eighth gate.
  • Body Horror:
    • He's got the First Hokage's face on his chest! In the past we get to see that he was able to live far beyond his supposed "death" at the Valley of the End by hooking himself up to a combination of the Gedo Mazo and what appears to be a gelatinous blob of the First Hokage's cells. This connection is represented by several pipe-like growths that protrude from his back and feed back into the statue.
    • His Ten Tails Jinchuuriki form looks like Obito's controlled form, only more perfected. And when Kaguya/Black Zetsu starts to take over him, he swells like Obito did in his first Ten Tailed form, only WORSE!
  • Break the Haughty: He's absolutely convinced that he's an invincible Sage of Six Paths who will save humanity from themselves, only to be backstabbed by Black Zetsu, who reveals the true nature of Infinite Tsukuyomi. After he's dispossessed by Kaguya, he's left completely depowered and on the verge of death, a far cry from his previous state. At this point, he finally realizes his actions did nothing to improve the world and that his ideology will die with him, unlike his rival's dream.
  • Breaking Lecture: Gives one to Obito during their first meeting.
  • Broken Ace: Having been raised in war and combat, he made a name for himself as one of the world's strongest, always fighting to protect the Uchiha. But after spending most of his life in war and losing all his brothers, Madara finally lost all hope after discovering that human conflict led to people stealing chakra from god, which only made the world worse. At this point he decided that the current world isn't worth caring about and pursued an Assimilation Plot.
  • Came Back Strong: A villainous example. He was resurrected in a younger form, close to the prime of his life, but he kept the modifications that he made to his body (Mokuton, Hashirama's DNA, and the Rinnegan!) after he faked his death at the Valley of the End. Combined with the fact that he now has infinite chakra and an immortal body, he can now spam his Dangerous Forbidden Techniques without worrying about it affecting his stamina or lifespan. The only drawback is that his new body is still technically dead and can't be used as a host for the Ten-Tailed Beast, meaning he can't actually enact his own plan on his own. He is then fully resurrected in the flesh, which apparently let him use the full power of his modified body to give pause to nine tailed beasts combined. It is possible he is now actually stronger than Hashirama and definitely stronger when he became the Ten Tails Jinchuuriki.
  • Came Back Wrong: It's revealed that he was once one of the many reincarnations of Indra, one of the two sons of The Sage of Six Paths, along with Hashirama who was reincarnated from Asura. However, when he is brought back into flesh and blood in modern day Indra's soul had already moved onto Sasuke, with even the Sage stating Madara was no longer the exact same man as he was when he left the world. This trope is really just a matter-of-fact, as it doesn't really seem to play into Madara or his motives in the modern age.
  • Cassandra Truth: He sensed the distrust around him by the newly formed village, especially by Tobirama, and even his own clan. While he took Hashirama's nomination as the First Hokage in stride, he dismissed the notion that he could ever succeed Hashirama as Hokage, stating that it would likely go to Tobirama instead, and that then "The Senju will subjugate the Uchiha like a lowly servant". Well he was right eventually, although not to say that this is not his fault.
  • The Chessmaster: Moved the pieces into place prior to tasking Obito with implementing their plan. This included summoning the Demonic Statue of the Outer Path from the moon, producing the Zetsus (accidentally), transplanting his Rinnegan eyes into Nagato, planning Rin's death and Obito's subsequent Face–Heel Turn, and imparting Obito with the knowledge needed to implement the plan. But ultimately subverted since most of what he was planning failed and when he was resurrected during war, he became Opportunistic Bastard.
  • Childhood Friends: He used to be friends with Hashirama.
  • Clipped-Wing Angel: Madara resurrecting himself brings him back at full power, but because he gave away his Rinnegan eyes before he died the eyes granted to him by Edo Tensei crumble into ash. Even while blind he still manages to repel Hashirama, Sasuke, and Naruto.
  • Colony Drop: Can summon asteroids to flatten his opponents. Onoki stopped one just in time, but Madara simply called down a second.
  • Combat Compliment: Seems to love issuing these.
  • Combat Hand Fan: Uses a gunbai.
  • Combat Sadomasochist: Absolutely loves powerful opponents capable of putting a heavy dent in him and returning the favour. Taken up to eleven with his reactions throughout tanking Might Gai's 8th Gate techniques.
  • The Comically Serious: Is. He. EVER. Fans have found his "Oh, well." to be his best yet; especially considering the circumstances and everything that was going on.
  • The Corrupter: He rescues Obito only to turn him into the Tobi we all know and loathe.
  • Curb-Stomp Battle: Aside from the flashbacks, this is the result whenever he gets into a fight. Regardless if it's the five Kages, Tailed beasts, Hashirama, Tobirama, Sasuke, Naruto, or all of them combined.
  • The Cynic: He perceives the world as a dark place where there will always be winners and losers, and as being impossible to improve. However, he rejects the ultimate conclusion that nothing matters - if this world is hopeless, then he'll create a new one.
  • Dance Battler: His taijutsu style. Possibly the reason why he refers to fights as "dances".
  • Dark Lord on Life Support: After the First Hokage defeated him, Madara transplanted cells from the First into his own body. On the verge of death, he awoke the Rinnegan and was able to summon and control the corpse of the Ten Tails. However at that time he was already an old man and сould not make proper use of his new abilities. Because of which he had to use it as a life support that left him trapped in a small chamber.
  • Dark Messiah: He considers himself to be. He grew up in a warring states period that claimed most of his family, and learning that chakra was originally a gift that the Sage of Six Paths intended to connect humanity but instead ended up escalating wars, he determined that the only to peace was to become the Jinchuuriki of the Ten-Tails and trap the entire planet in a Lotus-Eater Machine.
  • Dead All Along: Downplayed. Although he was dead by the start of the story, he lived long enough to have met both Nagato and Obito despite supposedly having died around 80 years previous.
  • Despair Event Horizon: After spending most of his life in war and losing all his siblings, Madara finally lost all hope after discovering that human conflict led to people stealing chakra from god, which only made the world worse.
  • Despair Gambit: He pulled one in order to bring Obito over to his side by manipulating various shinobi, including Rin, to create a situation where Obito would witness the death of the one person who made his life worth living. The ensuing despair made him the perfect accomplice for Madara's plan.
  • Diabolus ex Machina: His power escalates through one of these after another.
  • Did Not See That Coming: Gets utterly screwed by Kaguya Ootsutsuki, whose son has been manipulating him all along.
  • Didn't Think This Through: He apparently never thought about the fact that Obito had virtually no motivation for resurrecting him and intended to hijack the Moon's Eye Plan for himself. The seal he placed on Obito's heart prevented him from becoming the Ten Tails' jinchūriki, but (as happened during Obito's fight against Kakashi) could be removed (although considering Obito had to trick Kakashi and get stabbed in the heart to remove it, he was probably confident Obito would be hard-pressed to do so and live long enough to make it matter). He also never considered the possibility of Nagato dying before being able to use to resurrect him with the Samsara of Heavenly Life Technique.
  • Discard and Draw: When he is finally revived for the sake of his plan, he loses his Edo Tensei immortality and the eyes recreated for him via the technique. However, he retains the ability to absorb chakra, in addition to stealing the Sage Mode of Hashirama Senju and gaining his high-speed regeneration, on top of the enhanced strength and speed provided by his modified body.
  • Dissonant Serenity: Madara's chill even as his plan to become the Ten Tails' Jinchuuriki temporarily goes down the dumper.
  • Dragon-in-Chief: With Nagato sealed away, Itachi breaking free, and Mu mere moments from being defeated, Kabuto brings him out as a trump card and technically Madara was his The Dragon. But later Madara shown that he knew the hand signs to perform the Edo Tensei jutsu and, though Kabuto was defeated before finding this out, this meant that he could take control of his body at anytime he chose, and could even refuse to be un-summoned. In other words, he only let Kabuto think he was his Dragon.
  • The Dreaded: Even decades after his death, his name alone is enough to make all the great villages ally against him. Tobi, aka Obito, takes advantage of this and pretty much goads the entire world into a war against himself just by impersonating him.
  • Driven by Envy: His driving motivation is an combination of jealousy, arrogance, and stubbornness. While he and future 1st Hokage Hashirama Senju considered each other a Worthy Opponent while their families were at war, Madara went mad with envy when he ended up Always Second Best to Hashirama in the final days of the war and the early days of the Hidden Leaf Village their families founded together. Many of Madara's future actions can be chalked up directly to spite against his arch-rival's descendents; even nearly a century after the final battle between the two of them, Madara's still not over the fact that people chose to follow Hashirama's vision of the future instead of his own.
  • Dropped a Bridge on Him: Once his master plan in finally underway, he's abruptly replaced by Kaguya, who Hijacked by Ganon him.
  • Dynamic Entry: He loves making an entrance, dropping onto the ground like a ton of bricks and raising a dust cloud and rubble. One time, despite waiting for Hashirama, he still manages to pull it off by jumping the few meters from his "seat" to a cliff overlooking the newly arrived Hokage.
  • Easily Forgiven: As he lays dying, he and Hashirama have a talk like they are old friends in spite of the fact that previously not only did he attack the first Hokage but also attempted to destroy Konoha all because he isn't declared Hokage.
  • Energy Absorption: Using the Preta Path he can absorb an opponent's chakra. Even after being resurrected without his Rinnegan, he is able use the Senju cells within his body to drain Hashirama's senjutsu chakra and suck the Nine Tails chakra out of a number of Shinobi Alliance soldiers.
  • Epic Fail: When Madara spots Hashirama he screams out his name with a Slasher Smile... and Hashirama tells him to shut up and wait his turn, rendering Madara speechless with a comedic expression stuck on his face.
  • Even Evil Has Loved Ones: Say what you will about Madara and his intentions, but Madara truly loved his little brother, Izuna. As long as Madara had Izuna alive, he was reasonable and kind, and only wanted to protect the one younger brother he had left. It was only after Tobirama killed Izuna that Madara started to go off the deep end — and he made sure to let Tobirama feel this during the Fourth Shinobi World War.
  • Even Evil Has Standards: Even Madara, as egotistical and unscrupulous as he may be, was surprised that the Reanimation Technique was used to bring him back, calling it a violation of a natural order. It probably didn't help that his nemesis Tobirama was the inventor of this technique.
  • Evil Counterpart: One might examine Madara's character and find he is this to Itachi. Both were born into their clans as prodigies, both were in constant competition with their brothers and both loved their younger brothers very deeply. Hashirama claims that Madara loved his brother Izuna even more than Itachi loved Sasuke, and it's revealed that Izuna's death pushed Madara over the edge. In terms of jutsu, Itachi's plan to use Kotoamatsukami to brainwash Sasuke is Not So Different from Madara's Infinite Tsukuyomi, in that it sacrifices free will to achieve peace and cooperation. Later on, Itachi's use of Izanami acts as a Foil to Infinite Tsukuyomi by making the victim accept their true self rather than an ideal dream. Their main difference is in their ideologies; both are extreme, but also polar opposites; Madara is a Blood Knight who believes war is inevitable, and Itachi is a Shell-Shocked Veteran who sought to avert war at any cost.
  • Eviler Than Thou: The Nine-Tailed Fox, self-proclaimed hatred incarnate, calls Madara's chakra evil.
  • Evil Former Friend: He and Hashirama Senju were friends as children, and the loss of that friendship was what caused Madara to first awaken his Sharingan. Even as an adult, Madara continued to acknowledge Hashirama as being the only person stronger than himself.
  • Evil Gloating: He constantly brags about how superior he is to everyone else.
  • Evil Is Easy: He effortlessly absorbs Ten Tails, because he and the beast's goal are the same, stripping mankind of freewill. The Sage of Six Paths had to battle the monster, and Obito as well was being torn apart, since part of him subconciously regretted the Eye of the Moon Plan.
  • Evil Is Not a Toy:
    • Kabuto brings him back with Edo Tensei for his own amusement. When Kabuto's defeat dispels Edo Tensei, Madara breaks free of his control and advises the Kages to chastise Kabuto for dabbling in forbidden techniques.
    • Then, shortly afterwards, Madara gets hit by this himself when his ultimate plan turns out to have just been the resurrection scheme of someone even worse, who immediately possesses him.
  • Evil Laugh: Once he regains his right Rinnegan eye, Madara muses about how he's about have fun, before erupting into laughter as he claims how he's able to "feel the fight".
  • Evil Is Petty: The Dreaded villain, Shrouded in Myth in backstory, strikingly powerful to the that point that Only the Author Can Save Them Now actually hits a Writer's Block... and yet, as a person beneath all that power and status, he's actually repulsive in a rather pathetic way. Madara is phenomenally self-centered and egotistical for a legend whose claim to fame is being Always Second Best to his rival Hashirama Senju, the First Hokage in Konoha's history; he reveals in a flashback that he was responsible for the poor diplomatic relations between Konoha and the Hidden Stone village when he sabotaged peace talks he was supposed to oversee purely to spite Hashirama's plan of making peace between the five great nations. And later not only did he attack the first Hokage but also attempted to destroy Konoha all because he isn't declared Hokage. He then dips into sexism during his posturing to try and intimidate the Kages, looking down on Tsunade's strength because she's a woman (though to his credit, he quickly recants his statement when she wrecks his Susano'o). When you realize the Assimilation Plot author is racing to thwart was cooked up by a spiteful, sexist warmonger out of no greater ambitions than as an ego trip, it allows Madara to rather spectacularly avert Evil Is Cool.
  • Evil Mentor: To Tobi/Obito.
  • Evil Old Folks: When he was alive, though ancient and decrepit, he was still plotting to capture all over the world in Lotus-Eater Machine and become a Physical God.
  • Evil Sounds Deep: Taken Up to Eleven by Neil Kaplan in the dub.
  • Evil Red Head: After becoming the Ten-Tails Jinchuuriki his hair turns pale red. In the anime, however, it turns white.
  • Exotic Eye Designs: His Mangekyo Sharingan,Eternal Mangekyou Sharingan and Rinnegan.
  • Eye Scream: After Madara resurrects himself, his eyes crumble away leaving only empty sockets.
  • Faking the Dead: Zigzagging trope. Believed dead after his battle with Hashirama, he used the following decades to perfect his Evil Plan until he died of old age well before the main story began. At that point his identity was assumed by Obito, his chosen successor who utilized Madara's reputation and apparent miraculous survival to his advantage.
  • Fallen Hero: He was once an idealistic shinobi that wanted to protect the ninja world and make sure that no one else would die. That love turned into hatred after a everything kept going wrong.
  • Foe Romance Subtext: One thing that can awaken Sharingan is the loss of a loved one. Madara's Sharingan was awakened when he ended his friendship with Hashirama.
  • Foe-Tossing Charge: Shown in the anime where him running into the Shinobi Alliance forces opposing him sent dozens of them flying.
  • Forgot About His Powers: Not ''forgotten'', so much as self-limited. Ever since his introduction, Madara has revealed to be able to use an incredible amount of techniques and jutsus, including, but not limited, to creating massive walls of fire, using Susanoo in more than one form (the final form being a hundred-foot-tall one), using Rinnegan and its derivative techniques (Chakra Absorption, and a stronger variation of Shinra Tensei), summoning meteors, using massively powerful Wood Release techniques, and the list goes on. Even when he becomes the Ten-Tails Jinchuuriki, he focuses only on using the Truthseeker Orbs instead of any other techniques, even if it would help him in the fight (such as Susanoo, which is later shown to be even more powerful with the Tailed Beasts' combined chakra). Yet he only uses each technique once... simply so he can drag out the fights, and make things more interesting/fun for himself; even fighting against a Worthy Opponent - namely an Eight Gates Might Guy - doesn't have him drop his self-rule.
  • Founder of the Kingdom: Co-founded the Leaf with Hashirama Senju and he is the one who gave the village the name "The Village Hidden in the Leaf". This is almost universally forgotten or voluntarily ignored by Naruto's time, given he tried to destroy the Leaf after leaving it.
  • Freudian Excuse: He lost all of his brothers in war against the Senju Clan. Even after all of this, he eventually agrees to a truce, only for his clan to later turn around and choose Hashirama as leader of the village over him. Then he reads a secret tablet about the history of the world, revealing that the war-torn world they lived in had always been that way and that even someone's successful attempt to steal and use a godlike power to end war didn't work. At this point he decides that the current world isn't worth caring about and pursues an Assimilation Plot.

    G-L 
  • Gambit Roulette: He was the true mastermind behind Rin's death, since all of the abductors were being mind-controlled by Madara and Rin herself had seal on her heart in order to she couldn't kill herself so Obito had to watch her be murdered not knowing she likely chose it. The entire thing was planned to destroy Obito's idealism and turn him evil. The fact that Rin committed suicide via Kakashi was a happy coincidence.
  • Game Face: Sports an epic one when he senses Hashirama's chakra.
  • Genius Bruiser: Given that he was the one who came up with the Moon's Eye Plan, he definitely qualifies. Taken a step further with his manipulation of Obito.
  • Genre Blindness: His entire plan is a massive case of Genre Blindness. He learns that his ancestor broke a taboo and tried to use the power of God to put an end to all wars, yet in the end she only managed to cause more strife and conflict. So what he decides to do? To obtain the power of God and use it to put an end to all wars, of course! As someone with such massive hubris, it ultimately ends as well for him as you might imagine.
  • Generation Xerox: Most notably with Sasuke with both of them torn between their friendships and with their Rivals, namely Hashirama and Naruto, and how every time they went to extreme lengths to acquire power to defeat said rivals, avenge previous losses and desire for world peace through particularly violent and self righteous methods and desire for personal reward without considering how others might feel and react. Literally as well, as Sasuke is the incarnation of Indra Otsutsuki after him.
  • The Gift: Was born with exceptional chakra even by the standards of the battle-oriented and highly gifted Uchiha Clan. Madara was the first to unlock the Mangekyo Sharingan and the only one (until Sasuke obtained it) to have the Eternal Mangekyo Sharingan. He was also the first person since the Sage of Six Paths to awaken the Rinnegan.
  • A God Am I: His true goal of Infinite Tsukuyomi - With the most powerful chakra after taking away everyone else, he'll rule over everyone and 'force peace' onto them.
  • Go Mad from the Revelation: After failing to become Hokage, Madara dedicated his time to studying the Uchiha stone tablet and discovered that chakra was stolen from a god to stop human conflict but only made things worse. After concluding that mankind was cursed and any attempt at peace was futile, he decided to place humanity in a Lotus-Eater Machine to end all conflicts in the world.
  • Good Thing You Can Heal: As a zombie, he could afford to let himself be hit and just instantly regenerate. Even as a human it doesn't matter, since he can get replacement parts from Zetsu. As the host of the Ten-Tails, his entire right side basically explodes and he regenerates it almost immediately.
  • Gone Horribly Right: He organized a Start of Darkness for Obito with two goals: Firstly in order to make Obito want to fulfill his plan and secondly in order to have him be fully loyal and unquestioningly obey his plan. The first part worked beyond any expectation, the second... not so much.
  • Greater-Scope Villain: Madara is one of the reasons for the whole plot of the series, being the one who began the Infinite Tsukuyomi plan along with manipulating and twisting Obito into his successor. Madara is indirectly responsible for almost every bad deed to happen within the context of Akatsuki's actions and also being responsible for the Uchiha Clan having a tarnished reputation, indirectly fueling his descendants future.
  • Green Thumb: Possesses the Mokuton via Kabuto's "modifications", though he also had access to it in his twilight years.
  • Half the Man He Used to Be: Courtesy of Sasuke, not that this actually stopped him thanks to his Healing Factor. His lower half was later found by the Hokage.
  • Handicapped Badass: Despite being revived blind, he's able to use his sensing to easily deal with Sasuke's attacks and gain Sage Mode from Hashirama. Naruto in Sage Mode couldn't even put up a fight at all, and that was before he got Hashirama's Sage Mode.
  • Hate Sink: Between bashing women, considering the Bijuu to be mindless slaves, putting the two protagonists at death's doorstep, turning Obito's life into a nightmare so bad that he would try to remake reality and surviving every goddamn thing they throw at him,his seems to serve no better purpose than this. In-universe, the number of people who don't completely despise him can easily be counted on one hand.
    • But ultimately subverted since Madara was relieved of his duties in this role, thanks Kaguya and the story giving Madara an Alas, Poor Villain sendoff.
  • Healing Factor: Hashirama's cells bestow him with regenerative capabilities exceeding Tsunade's.
  • Heel–Face Revolving Door: Madara's desire to protect Izuna caused him to discard his friendship with Hashirama, and his failure to do so consumed him with hatred for the Senju to the point where he said nothing short of Hashirama committing suicide or killing his own younger brother would change his opinion. Hashirama's willingness to take him up on the former convinces Madara to give their old friendship another shot... until he overhears Tobirama criticizing Hashirama's wish to make Madara the First Hokage and stating that the village - including the Uchiha - would never accept him, causing Madara to become a Blood Knight nihilist and attempt to annihilate the village with the Nine Tails.
  • Hero Killer: He puts both Naruto and Sasuke on their deathbeds in just two chapters. It didn't stick, but that doesn't change the fact that he did it. He also would have possibly killed the five kages if Karin and Suigetsu didn't heal Tsunade.
  • Hijacking Cthulhu: In direct contrast to Obito, Madara effortlessly manages to tame the Ten-Tails after becoming its jinchuuriki because they both want the same thing.
  • Hope Spot: Madara summons a meteorite to hit the entire Fourth Division. When Onoki and Gaara managed to stop it with great effort saving everyone below. Madara...
    Madara: Now then, Onoki... What will you do about the second one?
    [Second meteorite falls on top of the first one]
  • Hot-Blooded: Whenever he gets into a fight and his opponent actually gives him a decent challenge he becomes this. This side of him is most commonly seen whenever he's in battle with Hashirama.
  • How the Mighty Have Fallen:
    • The Dreaded, Shrouded in Myth, World's Strongest Man villain... spent the last few years of his life squatting in a cave, depending on Zetsu for life support, obsessing over the misery his own shortcomings brought upon him and concluding the entire world was to blame. Obito's not too impressed with him when they first meet, and Zetsu appears to consider his creator a loser despite doing his bidding; White Zetsu points out to Obito behind Madara's back that the Moon's Eye plan is mostly based on Madara's own Wangst, not a desire for peace.
    • His short second life is even worse for him. He defeats Hashirama and Tobirama, becomes the Ten-Tails Jinchuuriki, enacts the Infinite Tsukuyomi, has essentially turned into the most powerful being on the planet...only to get promptly betrayed and backstabbed by a supposedly-loyal minion, his body taken over and converted into a vessel for his Physical Goddess ancestor, and ultimately dies stripped of all the powers he worked so hard to obtain and knowing everything he did was All for Nothing. His only consolidation is Hashirama's pity.
  • Hypocrite:
    • He calls chakra a source of endless suffering and says that his ultimate goal is to save humanity by creating a dream world without chakra. But apparently Madara does not see any problem with making himself in this new world the sole owner of the chakra which he so despises.
    • He mocks Obito and tells him that he's too arrogant for thinking that he could manipulate other people without being manipulated himself. However Madara himself thinks that he was the only who he could manipulate other people and not being manipulated himself. Black Zetsu laughs at him because of this and telling him that he was just a pawn, the same as Obito.
    • After activating the Infinite Tsukuyomi he speaks Naruto that he has no right to intervene in people's lives. It sounds very hypocritical coming from a man who intervenes in many people's lives by forcibly taking away their free will and putting them under control of an everlasting illusion.
    • Despite claiming that his motivation for casting the Infinite Tsukuyomi is bringing peace to the world, it's clear that he absolutely loves battle and violence.
  • I Am Not Left-Handed: Every time someone gains an advantage over him, Madara finds a way to No-Sell it.
  • Impaled with Extreme Prejudice:
    • During his legendary fight with Hashirama Senju, his opponent seemingly killed him by sticking a sword into his back. That didn't stick.
    • Also when Obito betrays Madara, declaring himself to be Obito once again, then plunges his hand through Madara's chest, taking Yin Kurama and part of the other Tailed Beasts, which he then restores to Naruto.
    • He gets impaled by Obito's hand again, under the control of Black Zetsu, who has just betrayed him.
  • Inferiority Superiority Complex: Had a truly massive one with the 1st Hokage. Much of the current conflict in the story can be traced back to his inability to accept being Always Second Best to him.
  • Insane Troll Logic: Ok, so the newly founded village doesn't trust you, even after all you did for them (including name them). Your own clan stops trusting you because they see your dire warnings of them being wiped out as paranoia from a man who came second to Hashirama. So how to fix this? How about undermining everything Hashirama had done to create peace between the newly-formed villages, then try to kill him? That would definitely work out with no serious repercussions for your clan whatsoever.
  • Instant Armor:
    • His Susano'o guards him from all attacks and he can spawn it at any moment, even if he doesn't have any eyes.
    • His Susanoo's final form can function as this for a Tailed Beast. In his fight with Hashirama Senju, he used it for the Nine-Tailed Fox.
  • Instant Awesome: Just Add Dragons!: Using Hashirama's cells, Madara can summon a wood dragon with a Gonzo-like nose.
  • Instant Expert: It took him only a few seconds to fully master Sage Mode despite the fact that it was previously stated that no one is able to resist natural energy with the first attempt.
  • Invincible Villain: Word of God confirms this, and he goes through various stages of it: an unbound, limitlessly regenerating zombie; a super-tough mortal that can replace limbs on a whim; and finally host to the Ten Tails with all its powers and a Healing Factor that can regenerate basically any injury. It's only until Might Guy goes all Eight Gates that he finally meets someone not named Hashirama that can do more than mildly inconvenience him, and even that fight only ended in Guy's favor when Guy used a suicide technique to basically one shot him, which didn't stick because of the aforementioned healing. When Naruto and Sasuke gain the powers of the Sage's sons and not only match him, but surpass him, he runs off and grabs his other Rinnegan eye, bringing him back on par with them and letting him enact his endgame. Word of God even admitted at one point that even he had no idea how Naruto and the others could possibly defeat him. He is finally defeated when his own (seeming) subordinate forcibly converts him into an even more powerful antagonist.
  • Irony:
    • Being an immortal zombie with endless chakra is what makes him truly invincible but it also prevents him from becoming the Juubi's jinchuuriki and completing the Moon Eye Plan.
    • One of the only blatantly sexist characters in the series turns out to have been dancing on a woman's strings. His body is even turned into her own.
    • Also, the flashbacks with him and Hashirama as children have him explicitly stating that he is always aware of his surroundings, especially who or what is behind him. Both Hashirama and Black Zetsu defeat him from behind.
    • Given his response to the Will of Fire below, it can only be called Irony that his final defeat happens due to a manifestation of the will of an even more powerful being.
    • Madara is a reincarnation of Indra like Sasuke, but he reverses their early bloomer and late bloomer dynamic with their Senju counterparts, to the point where he spent more than his lifetime trying to surpass his rival and eventually succeeded.
  • It's All About Me: As per the usual for Uchihas. Which, considering he was once their Head and among the most influential in their history (founding Konoha alongside Hashirama) means he set the standard for them during the time of the Hidden Villages. First he was mad because his clan wanted to stop fighting the Senju clan (because he believed that it would render the sacrifices of countless Uchiha - including his own brother senseless). Then after he agreed to a truce he threw a tantrum because he didn't get to be Hokage (because he believed that if the First Hokage was Hashirama it would mean that the Second would be Tobirama and the Uchiha clan would come to an end). Then he was displeased that the Uchiha clan did not listen to his warning and decided to forget about them. Then he decided to read a secret tablet about the history of the world revealing that the war-torn world they lived in had always been that way and that even attempt his ancestor to use the power of God to put an end to all wars didn't work. After this Madara in his turn himself decided try to get the power of God and use it to put an end to all wars because he apparently believed that he will succeed where his predecessor failed. Herewith he decided to completely ignore the security and life of all those who stand in his way, including his best friend, his own clan, his own village and in principle all people living on the planet. All in all, his whole Infinite Tsukuyomi plan is a thin excuse for an ego trip. Madara gets to show off being the strongest being in existence while also getting to be the Messiah of the world.
  • It's Personal: Possibly moreso with Tobirama than Hashirama. After beating Hashirama, he merely steals the latter's Sage Mode. Once he beats Tobirama, he throws an extra and unnecessary stake through the latter's head for killing Izuna.
  • I Was Quite a Looker: We have both seen him as a warrior in his prime and as a withered husk of a man. He was resurrected in his more dashing form by Kabuto.
  • Jerkass: Even before his Heel–Face Turn, Kurama claimed that Madara's chakra is more sinister than his own, and when he recognized Madara's presence in the war, he immediately pulled an Enemy Mine with Naruto. Uchiha Madara is pretty much the biggest dick in the entire series, and that says a lot.
    • He refused to stop his fight with Hashirama despite them both being zombies anyway and Obito's about to obliterate everyone in the barrier and acts offended that Hashirama considers that to be more important than fighting him again.
    • Constantly referring to the Bijuu as filthy beasts certainly qualifies. Remember that it's been established that all the Tailed Beasts have their own names and feelings; Madara keeps claiming that the Bijuu are nothing more than mindless monsters running around unsupervised and that they deserve to have a leash tied around their necks. What a jerk.
  • The Juggernaut: Nothing the good guys have tried has even come close to slightly inconveniencing him. A more powerful antagonist reviving herself was needed to defeat him.
  • Just Toying with Them: As of his resurrection, he is easily the second strongest ninja of all time after the Sage of Six Paths. He could easily wipe out the five Kage, but just ends up playing with them until his enjoyment is ruined, after which he proceeds to Curb-Stomp Battle them off-panel and crash Obito's party. Afterwards, he continues playing or sitting around and is largely content to just watch as the Shinobi Alliance battles with Tobi and the Ten Tails, even though he could probably defeat everyone outright. He only gets serious when his plans are about to be disrupted, and even then, he is reluctant to interrupt his fun.
  • Karmic Death: He extracted Kurama from Naruto in order to become the Juubi jinchuuriki, putting him on the verge of death. After Kaguya regurgitates him, he dies shortly after due to no longer having the tailed beasts within him.
  • Kick the Dog:
    • He's the one who got Rin killed, with the Zetsus intentionally bringing Obito just too late to help, to Break the Cutie and get Obito on board with the Moon's Eye plan.
    • He's quite the bastard, and refuses to allow Obito to escape him and/or redeem himself.
  • Kick the Son of a Bitch:
    • Manipulating the Zetsu parts in Obito to make him do his bidding certainly counts. Bonus points for Obito being beaten half dead by Kakashi, and even more bonus points for the technique that Madara's forcing him to use being a fatal one. It's hard to feel sorry for Obito after all the atrocities he's commited.
      • Partially subverted now that it's known Madara manipulated Obito in order to enact his plan from the beginning by setting up Rin's death.
    • Then he gets this treatment from Black Zetsu - whose will is actually that of Kaguya. See You Have Outlived Your Usefulness. And for added irony, he's been the pawn of a woman all this time.
    • With the revelation that Sasuke's supposed Heel–Face Turn was really just an Enemy Mine, and his intent all along was to get Madara and Obito out of the way so he could start his own revolution, Madara impaling him through the heart suddenly seems a lot less cruel and more Laser-Guided Karma.
  • Knight of Cerebus: His arrival on the battlefield turns the table against the Alliance from a swift victory of hope to a losing Curb-Stomp Battle of despair. His complete revival quickly reverts all that the heroes fought to achieve and puts both of the protagonists at death's doorstep.
  • Laser-Guided Karma: Given all the circumstances surrounding his final falling, let's say karma made him pay with interests for all the shit he pulled off:
    • He enacted the Infinite Tsukuyomi in order to force peace and become the savior of the world. Turns out the Infinite Tsukuyomi was only a scheme from the Black Zetsu to resurrect Kaguya Ōtsutsuki, and the only thing Madara achieved was to become the perfect vessel for her while allowing her to reclaim her former power.
    • He used the power of the shinju to drain the chakra out of the Allied Shinobi Forces trying to put a stop to his plan. His fall from grace begins when Black Zetsu forcefully pumps in the chakra of those who were caught in the Infinite Tsukuyomi (i.e. nearly everyone on earth).
    • Deliberately manipulated and corrupted Obito in order to enact his plan, then nonchalantly forced him to sacrifice his life in order to fully resurrect him. Turns out Madara himself was unwittingly corrupted and manipulated all along by the Black Zetsu, and once the plan was completed, Black Zetsu proceeded to sacrifice him to resurrect Kaguya while mocking him for thinking he was any different from Obito. Bonus points since he did it with the help of Obito's body, a man that Madara spoiled life for and mocked before.
    • Nigh invincible juggernaut with the most powerful bloodline limits grafted into his body, always proud to rub it in the face of everyone he crossed paths with. He eventually becomes the Juubi jinchuuriki while curbstomping everyone in his path. His final defeat consists of getting unceremoniously stabbed in the back (while he was gloating about his triumph, no less) and forcibly converted into the vessel of a more powerful being. When Kaguya is sealed again, she expunges him from her body and he loses all the power he once obtained: The Rinnegan, the Mokuton and the tailed beasts, even his eyes are completely blind to reinforce this point.
    • Unlike his rival Hashirama, he rejected the idea of nurturing the younger generation for them to carry on his beliefs and continue his dreams. Indeed, he constantly dismissed people from younger generations while mocking their ideals. This included his own descendants whom he only saw as tools to be used. Turns out he was part of a long line of reincarnations of Indra who were only seen and used as tools by the Black Zetsu to resurrect his eldest ancestor. In the end, the youngsters he dismissed were the ones who saved the world from Kaguya and, ultimately, stopped the cycle of revenge between Senju and Uchiha that he and Hashirama failed to curtail. As he lies dying as a broken man, he is forced to admit that Hashirama’s way was superior, because the dream of his rival will continue through the Leaf Village and the Will of Fire while his own ends with his death. The only consolation that allows him to let go of his grudges and die peacefully is that Hashirama still considers him a comrade.
  • Laughing Mad: After his resurrection and receiving his Rinnegan he licks his blood and starts madly laughing, rejoicing in the taste of battle.
  • Light Is Not Good: After he becomes the Ten Tails' new Jinchuuriki, just like Obito, he's clad almost completely in white, and his skin also turns this color.
  • Lightning Bruiser: He's fast and strong enough to Curb-Stomp Battle almost everyone he faces.
  • Living Shadow: His "Limbo: Hengoku" technique creates an invisible, immaterial doppleganger for a limited time. The doppleganger is every bit as dangerous as Madara himself, being capable of sending all nine Tailed Beasts flying, and is immune to everything except Sage attacks. He gets four of them when he regains his other Rinnegan. Only Sasuke's Sage-granted Rinnengan eye can actually see the copies, though Naruto can sense their presence.
  • Lotus-Eater Machine: His ultimate ambition for world peace, despite the entire shinobi world being united against him to stop it from happening, though it turns out to belong to both Black Zetsu and Kaguya's ultimate plan, and he was their unwitting pawn.

    M-R 
  • Made of Iron: Madara literally became a human ping-pong ball for the Tailed Beasts when he charged headfirst into the fray, was hit with some of the strongest attacks seen in the series (Five-Tails horn attack that wounded the Eight-Tails, Six-Tails' pool of acid, etc.) - each attack getting stronger since the One through Seven Tailed Beast hit him one after the other - which finally culminated in ALL the tailed beasts smashing through his Senjutsu powered Complete Susanoo with their respective tails, and the only thing they get for their trouble is a slightly battered Madara and a missing arm, which he quickly replaces. The whole time, Madara expresses disdain for him only expressing anger when Gaara and Shukaku nearly manage to seal him after Gaara turned him into a Person Puppet.
  • Magical Eye: In addition to the Sharingan above he has the Eternal Magenkyou Sharingan. He also bears the Rinnegan and with it the powers of the Six Paths, and later still awakens the Rinne Sharingan as the Ten Tails' jinchuuriki.
  • The Man Behind the Man: Subverted with Obito. Although he was responsible behind his Start of Darkness and Face–Heel Turn, all the same, after his death he losing control of situation since Obito took control of his plan and going to use it for himself.
  • Man Bites Man: Stole Hashirama's cells by biting off a piece of his flesh during battle.
  • Manipulative Bastard: He's the one who made Obito the way he is, organizing his Start of Darkness and manipulating him that he went along with his Moon's Eye Plan. Though not to tell that his manipulation fully went as he wanted. Madara of course would rather bite out his own tongue than admit this.
  • Meaningless Villain Victory: He successfully casts the Infinite Tsukuyomi, thinking he saved the world by putting everyone in under a lie... only to be backstabbed by Black Zetsu who then tells him that the moons eye plan was itself a lie, its real purpose was to resurrect Kaguya and he was the perfect vessel for her return, leaving it up to the heroes who managed to evade the genjutsu to put a stop to Kaguya and fix the mess he made.
  • Mind Manipulation: He has extremely strong genjutsu.
  • Missing Steps Plan: His master plan was missing a few steps, such as how he planned to get revived the way he intended without help outside of the Rinne Tensei technique.
  • Narcissist: Thinks of himself as "extraordinary" and the greatest genius who ever lived; he's totally self-centred and cares nothing for anyone or anything but himself and his own grandiose ambitions. He is also insistent that he, and he alone, can complete his plan since no one except him is worthy to lead all in the infinite illusion. He is also was the leader of clan especially known for their arrogance and even there he was regards himself as wholly superior.
  • Near-Villain Victory: He almost achieves his goal, where the Infinite Tsukuyomi is a success. But after Black Zetsu betrays him and pulls a Grand Theft Me on his body to become the host for Kaguya. And when her spirit is sealed off by the heroes, Madara loses his Sage form, undoing the Infinite Tsukuyomi and causing his body to die for good.
  • Nerves of Steel: To the point where Obito blowing his plan up in his face doesn't even make him change expressions from his deadpan smirk. Also when revived, he is mortal, alone, blind, and facing the entire alliance backed by the released bijuu. He simply states that he is going to hunt and capture all the bijuu by himself.
  • Never My Fault: Madara thinks he is living in a Crapsack World and blames it for the suffering that he endured in his life despite the fact that most of these problems were caused by his own actions. He accuses Tobirama of murdering Izuna even though Madara, at that moment, was the leader of Uchiha clan (whose members if you believe the words of Hashirama already understood that the Senju clan was stronger than they were) and Hashirama himself already offered him peace and if he was not so stubborn then perhaps his brother would still be alive. Also, he accuses his clan and his village of not wanting to make him Hokage despite the fact that his aforementioned behavior is a key part of the reason why they chose Hashirama as Hokage. And also he considers his suffering after his defeat by Hashirama absolutely undeserved even though he was the one who instigated the fight and he tried to destroy everything they dreamed of for years.
  • New Powers as the Plot Demands:
    • Since his resurrection, Madara just kept on revealing one new ability after the other to No-Sell everything they threw at him. Pitched to collide against a Rasenshuriken? Activate the Rinnegan! Though this does set up The Reveal that Nagato's Rinnegan was actually always his but simply transferred before his death, which also fits Obito's claims that he "gave" Nagato the Rinnegan. Outnumbered five to one? Summon clones and have them use Susanoo! Faced with a barrage of elemental and disintegrating attacks? Summon a mountain busting Susanoo! The guy who summoned you got defeated? Break your contract and fight on with unlimited chakra! And the list goes on...
    • Once he is revived, no longer immortal, and, most importantly, lacking his Rinnegan eyes and thus access to the Six Paths, he somehow retains the ability to absorb chakra through his Senju cells and goes on to steal Hashirama's Senjutsu-enhanced Healing Factor. When he is crushed under a pyramid of sand enhanced by Shukaku he simply bursts out Susanoo despite having no eyes! Getting crushed by nine Bijuu tail whips and losing an arm? Have White Zetsu return your right Rinnegan and give his own arm as a replacement! You're the one against nine Tailed Beasts? Suddenly the ability Limbo appears which was created solely to catch the Tailed Beasts off guard so that Madara can easily defeat and seal them!
  • Noble Demon: Well, at one point, he was certainly noble enough to bring an end to the Warring Clans era, and co-found Konoha with his most hated enemy, and former friend. And then things changed...
  • Not So Stoic:
    • He remained fairly cool and level-headed despite being in the middle of a massive war where his side consists of two people and a barely-controlled monster. Then Hashirama shows up and Madara slips into Blood Knight mode. He soon goes back to his normal personality, only for it to slip twice when he goes mad with power on being resurrected and then joy when realizing Guy is a Worthy Opponent.
    • Also during his childhood and in the early days of Konoha's existence after the war ended, during which he had a Hair-Trigger Temper to the point where anything Hashirama did to intentionally unnerve him definitely put him off...
  • Oh, Crap!:
    • What people say or express on their faces when facing him. Even the Tailed Beasts, the strongest beings in the series besides the Ten-Tails and Kaguya, are scared when they realize their attacks are not even slowing him down.
    • However he is susceptible to it himself. One second and you can skip this in the manga (more noticeable in the anime) but a second before as Minato attacks Obito, when Madara tried to force Obito to fully resurrect himself, this is his face. Apparently in this moment he understands that Obito overcame his control and all this time he planned the absorption of the Ten-Tails into himself.
    • Also get a split second Oh, Crap! when Guy attacks with the 7th Gate.
    • A spectacular one pops in his face as he gets backstabbed by Zetsu and sacrificed to revive Kaguya.
  • One-Man Army: To the point why you have to wonder why he even bothered to build the Zetsu army in the first place. This man is basically the equivalent of a space age armada versus a group of cavemen armed with sticks.
  • One-Winged Angel: The absorption of the Juubi into the Ten-tails Jinchuuriki and becoming the equivalent of the Sage of the Six Paths. As if he wasn't bad enough already.
  • Opportunistic Bastard: Madara had a plan with actual claim to Chessmaster status before his resurrection. However, he was returned to life with a series of mishaps: his former apprentice having hijacked his old plan and him being revived by the dark Impure World Resurrection technique, and since then he has been trying to improvise his way to victory. Madara proceeded to wait for an opportunity to break free of the caster's control before finding his apprentice Tobi had already revived the monstrous Ten-Tailed Beast. Then Madara tries to regain control of the situation using his back-up plan but eventually got Out-Gambitted by Obito. Later Madara sits and waits for until the Alliance weakens Obito sufficiently, so that Black Zetsu forces him to revive Madara.
  • Opt Out: He leaves the Ten-Tails to fight the shinobi forces, having decided to go fight the revived First Hokage.
  • Out-Gambitted:
    • Madara gets this from Obito. Obito knew that Madara was going use him for own resurrection and he knew that Madara placed a seal on him heart which prevented him from becoming the Ten Tails Jinchuuriki. So, he goaded Kakashi into stabbing him in the heart to remove the seal and become the Jinchuuriki.
    • Later received another one from Black Zetsu which literally backstabs him and to use him as fodder for Kaguya's resurrection.
  • Paper Fan of Doom: That big thing on his back (see picture). Actually, not a paper fan. It's a type of Japanese war fan, more precisely a gunbai. They're usually made of wood or some other durable material. Obito kept it for him while maintaining his identity.
  • Passing the Torch: Does not believe in this, as he sees will as something that cannot be inherited. Interestingly, his entire plan is based around avoiding this - while he leaves Tobi in charge and counts on Nagato's power, the final phase is to resurrect him so that he can finish what he started.
    • He later admits this is his Fatal Flaw. He felt that he couldn't trust later generations to fulfill his dreams, so he tried to take a dangerous shortcut instead.
  • Pass the Popcorn: He's more than happy to sit back and watch the Ten Tails go on a rampage against the Shinobi Alliance. At least, he was until he got bored waiting for Hashirama to deal with Obito. Justified, since he and Obito don't have the same plans for the Infinite Tsukuyomi.
  • Peaceful in Death: For all the shit he's pulled, he ends up dying this way, Easily Forgiven by his former friend Hashirama, who gives him a few last words of comfort.
  • People Puppets: He can control anyone with Zetsu cells in their bodies.
  • Person of Mass Destruction: After his resurrection, explicitly deployed as one. He didn't disappoint, obtaining the 3rd highest bodycount (after the multiplied White Zetsu and Pain) over just two chapters. Some time after that, he used his Susanoo to slice through an entire mountain range, ALONG with the giant meteorites he called down himself. In his legendary final battle with Hashirama Senju the two of them carved out the Valley of the End, and following his resurrection he states the Kage are lucky Hashirama wasn't revived as well so that the maps wouldn't need to be redrawn "too much".
  • Physical God: When all combined shinobi and tailed beasts in the world can barely slow you down this trope is an understatement. He becomes this in full as the third jinchuuriki of the Ten Tailed Beast.
  • Playing with Fire: He created the strongest Fire technique so far without any strain, as a form of greeting.
  • Plot Armor: Villainous version. Since his resurrection, Madara got in a few situations in which he was very close to defeat, only to suddenly demonstrate a new power that had never been seen or even hinted at before, or just doing an impossible action without explanation. His most iconic one may be when he somehow knew how to terminate the Edo Tensei contract when the person who summoned him was defeated despite the fact that even the original creator of this jutsu does not know how to do it. And as if in confirmation of this when his Plot Armor disappeared (after activating the Infinite Tsukuyomi) he was defeated by literally one hit in the back from Black Zetsu which showed that he manipulated Madara all this time and to use him as fodder for Kaguya's resurrection.
  • Politically Incorrect Villain: As if there weren't enough reasons to absolutely despise him in-universe, he's openly sexist and spends much of his fight with Tsunade bashing her.
  • Power Echoes: When he becomes the Ten Tails' jinchuuriki in the anime, his voice acquires a reverberating undertone that emphasizes he's attained a whole new level of power.
  • Power Nullifier: While the jinchuuriki of the Ten Tails, his attacks negate other jutsu, save for Sage attacks and pure taijutsu.
  • Predecessor Villain: He was the First Hokage's most powerful enemy, and he tried to destroy the Hidden Leaf Village long before Naruto was born. However, he's also the villain in the present time.
  • Pride: Big time. Uchiha in general don't have a reputation of humility, but Madara really takes the cake. When finally deciding to unleash his full Susanoo vs the five Kages, he takes the time to destroy a mountain range for no discernable reason other than showing off. He wasn't even aiming at the Kages.
  • Psychopathic Manchild: A Type C. He's incredibly powerful, the head of his clan, and the co-founder of the Hidden Leaf Village... But declaring war on the Village (and by proxy kicking off the plot) is nothing but him essentially throwing a temper-tantrum after eavesdropping on Hashirama and Tobirama Senju, in their own home, and hearing Tobirama express his opinion that the title of Hokage should be voted on by the Village Elders and Clan Heads instead of just being handed to Madara because Hashirama wants him to have it. Ironically, Madara probably could have been voted Hokage if he didn't have a history of behaving this way. He also treats his newfound power as host to the Ten-Tails as if he were a child with a new toy as well. When he's fighting Eighth Gate!Gai he starts behaving like a child asking him to show him the best of his ability. Also, he is extremely cocky.
  • The Real Remington Steele: The reason he's such a Walking Spoiler.
  • "The Reason You Suck" Speech:
    • Gives one to Tsunade after he finds out she is Hashirama's descendant because she needed to use hand seals to heal herself, while Hashirama could do it at will, but he later rectified after seeing her Sōzō Saisei, comparing to be equal to Hashirama. This didn't stop him from crushing her seconds later though.
    • Also gave one to the Kyuubi in a flashback, and a more general one to the current Kages. He pretty much thinks that everyone other than himself and the 1st Hokage sucks.
    • Gave one to Obito after he went against him, telling him the truth about the death of Rin and pointing that he's too arrogant for thinking that he could manipulate other people without being manipulated himself.
    • And in an ironic reversal of the above, Madara himself receives one just as he is betrayed by Black Zetsu, who mocks him for thinking about himself that he could manipulate other people without being manipulated himself, when in truth he was just the same as Obito all along: An Unwitting Pawn.
  • Red Herring: Tobi claimed he was Madara, and every clue pointed in that direction. Then Kabuto resurrected the real Madara, blowing away Tobi's facade.
  • Redemption Rejection: No matter how many times Hashirama extends an olive branch, Madara is simply too self-righteous to give up on the Moon Eye Plan. He only realizes his mistakes by the time he's about to die for the second time.
  • Reincarnation: Madara is the reincarnation of Indra, the Sage of Six Paths' eldest son.
  • Retired Monster: In the many years between his disgraceful defeat at the hands of Hashirama and when he rescues Obito, time has worn away at whatever power Madara had once possessed. When Obito awakens to see him, he is a short, one-eyed, shriveled old man who relies on the Mazo statue as a life support system to keep him alive, quite a whiplash from his previous appearance.
  • Revenge Before Reason: After Izuna's death, Madara decides to continue the war with the Senju clan even when other members of his clan wanted to give up. He eventually agreed to a temporary truce, but that didn't last long due to being rejected as a Hokage candidate and due to reading the falsely edited Uchiha tablet.
  • The Rival: To Hashirama, during the Clan Wars. It went on after the Leaf's foundation, since he competed with him (and lost) to become the first Hokage, despite Hashirama endorsing him. Worse yet, they also heavily disagreed on how to achieve world peace; Hashirama believed that the village system can serve as a starting point for later generations to improve upon while Madara believed in brainwashing humanity.

    S-Y 
  • Say My Name: "HASHIRAMAAAAAAAAAA!!!"
  • Sealed Evil in a Can: Was trapped in a small chamber due to having to use the Gedo Mazo as a life support system.
  • Sealed Inside a Person-Shaped Can: He has become jinchuuriki of the Ten Tails and thus, the third Sage of Six Paths.
  • Self-Fulfilling Prophecy: Back in the early days of the village, Madara worried that the Senju Clan would eventually kill off the Uchiha Clan and wanted them to cut ties with the village because of this. While this did eventually happen, it was largely because Madara's own disciple (Obito) attacked the village and framed the Uchiha Clan for it; worsening the clan's relationship with the village and eventually leading them to plan a coup. That in turn leads to a massacre in which said disciple directly participated.
  • Shy Bladder: He can't pee whenever someone stands behind him, as Hashirama demonstrated when they were young.
  • Silly Rabbit, Cynicism Is for Losers!: Probably the biggest example in the series. Despite becoming one of the most powerful beings in the world capable of trashing anyone in combat, and despite the fact that he did completed the Moon’s Eye Plan, he ultimately ends as the biggest loser in the series, not only failing to achieve any of his goals, but only making things worse for himself and everyone else in the process. Izuna's death, the destruction of the Uchiha clan, the animosity between the ninja villages, Akatsuki and their misdeeds, the Fourth Shinobi World War, all those events were caused directly or indirectly by his actions despite his stated intentions of bringing everlasting peace and protecting his brother and his clan. Even his grand plan to become the savior of the world ended in failure as it was actually the scheme of somebody else. In their final conversation, Hashirama points out that his problem was his cynicism, as he just refused to trust other people and share his burdens with them, a path that ultimately lead to his ruin. Madara concedes that Hashirama might have a point, but it's too late now.
  • Silly Rabbit, Idealism Is for Kids!: His response to the "Will of Fire".
    Madara: "You can't defeat power with will."
  • Sinister Scythe: His weapon of choice, used as a cane in his old age.
  • Slasher Smile:
    • He sports one when he realizes that revived Hashirama is heading to the battlefield. He literally starts shaking with excitement; it's rather disconcerting to see the usually stoic Madara filled with psychotic glee.
    • He does it again when he's revived from the dead.
  • Smug Smiler: He sports one when Obito becomes the Ten-Tails Jinchuuriki. He then gives another one when he's about to sic Black Zetsu on Obito to revive him, while pinned down by the technique that held the TEN-TAILS in place.
  • Smug Snake: While he is certainly enough powerful and skilled compared with conventional representatives this trope he all the same is fully suitable as this. He considers himself the greatest Chessmaster and Manipulative Bastard when in fact a large part of his plan relied on Obito who ultimately took control of his plan and going to use it for himself. If not Black Zetsu, Madara would never have appeared at war. But even his appearance at the war does not change the situation much since his back-up plan was Out-Gambitted by Obito who became the Jinchuuriki of the Ten-Tails. But even then Madara claims that he has everything under control when all that he does is wait until the Alliance does everything for him.
  • Smug Super: Despite losing his eyes after coming back to life surrounded by enemies, he casually states that he's going after the tailed beasts and seems unconcerned about any of the Kage level fighters around him.
  • Sore Loser: A big part of the series is due to Madara not being able to cope with Hashirama beating him in everything.
  • The Stoic: His expression next to never changes, and he rarely says much more than "meh" in response to the brutalities occurring at his hands.
  • Story-Breaker Power: To make a very very long story very very short, he has basically every power that Sasuke, Pain and Hashirama ever had, all turned Up to Eleven. By his own admission, Kishimoto has no idea how to beat Madara at this point.
  • Strong and Skilled:Has great natural talent and the skill to use them efficiently. He has the Sharingan to copy almost any technique flawlessly and the Rinnegan, which allows the user to master all five Elements as well as any technique within a very short time. He also has massive chakra reserves to fuel his techniques, so much so that he is called the "Tailless Tailed Beast".
  • Stunned Silence: When Hashirama finally arrives on the battlefield, Madara greets him like they're about to have another epic duel. Hashirama tells him they'll fight later, and that stopping the Juubi comes first. Madara spends a moment standing there with his Game Face sort of frozen there.
  • Sunk Cost Fallacy: This played a big part of his argument against the cease-fire, in that it would render the sacrifices of countless Uchiha - including his own brother - moot.
  • Super Mode: He absorbed Hashirama's natural energy to activate Sage Mode.
  • Superpower Lottery:
    • The Rinnegan, Eternal Mangekyou Sharingan, Sharingan, Wood release, unlimited chakra and an immortal body that regenerates to be precise. Even his regular fire techniques put most kekkei genkais to shame.
    • He loses his immortality when he's revived, and by extension the unlimited chakra, but gains the ability to heal near instantaneously like Tsunade, can absorb chakra to replenish his levels, and can now use SAGE MODE. Besides that last bit, really, what's changed?
  • Super Senses: He's considered one of the best sensor-type ninja.
  • The Svengali: Taught Obito everything he knew and named him as his successor, but as it turns out, he was the one to arrange the events of Rin's death, in order to twist Obito into the hateful man Madara needed.
  • Talks Like a Simile: Madara constantly makes dance references, even more so in the Storm games. With Neil Kaplan behind him as the voice, this is more badass than it sounds.
    "Let's have another dance, shall we?"
    "I'd like to try some more jutsu, but you look too tired to tango, Ōnoki."
    "Seems you have a few dance moves left."
    "How could you have danced this long?"
  • Teeth-Clenched Teamwork: Madara and Obito may need each other, but that does not mean they like it. Madara thinks that Obito is being too impatient with the Moon-Eye Plan and wants to wipe out the Shinobi Alliance first to make sure they are not a bother. Obito thinks Madara is too immature to wield such power and this is just an excuse for him to test out the Juubi's powers like a child with a new toy. There's also the matter of Madara needing Obito to sacrifice himself to use Rinne Tensei in order for him to fully revive and become the Juubi's jinchuuriki, which Obito isn't exactly thrilled about.
  • Thanatos Gambit: He attempted to pull one off. He left Tobi in charge of carrying out his plans and intended for Nagato to revive him later. This didn't go as planned due to Nagato making a Heel–Face Turn and sacrificing his life to revive the villagers he killed and Tobi who going to become the jinchuuriki of the Ten Tails himself and never had any intention of reviving him. Nonetheless, he gets revived as a zombie later on by Kabuto and subsequently hijacks the jutsu so he can't be controlled.
  • Then Let Me Be Evil: Even after Izuna's death, Madara was willing to cooperate with Hashirama to form the Hidden Leaf Village, to the point where Hashirama wanted to make him Hokage. Tobirama, however, stated that the Hokage should be decided by popular vote, and that Madara's candidacy would never be supported, seeing as how everyone saw Hashirama as the leader. Madara, who was overhearing this, came to the conclusion that there could never be true peace between the Senju and Uchiha, and it all went downhill from there...
  • There Are No Coincidences:
    • Madara points out that the circumstances revolving around Rin's death happened just a bit too perfectly to turn Obito to darkness, and reveals that he set the entire thing up.
    • Madara’s resurrection in the Fourth Shinobi World War was also a case of this. Obito never intended to resurrect him as he aimed to take control of the Moon’s Eye Plan. He would have succeeded if not for Kabuto resurrecting Madara with the Edo Tensei. It’s ultimately revealed that Black Zetsu was the one who led Kabuto to the location of Madara’s corpse as part of his plan to bring back Kaguya Ootsutsuki.
  • There's No Kill Like Overkill: Attempted this with the Fourth Battalion. See Colony Drop.
  • Third Eye: After regaining both of his Rinnegan and becoming the Ten Tails' jinchuuriki, he gains the Rinne Sharingan, resembling that of Kaguya, by getting close to the moon.
  • This Cannot Be!: He falls under this after gets stabbed in the back by Black Zetsu. He only has a few moments to react, but those moments are devoted to screaming about how this can't happen to him.
    • It expanded this moment in anime where before he was to become the host for Kaguya he mentally asked Hashirama where he could make a mistake as he just could not believe that this was happening to him.
  • Tragic Villain: While it isn't an excuse for his actions, Madara is no doubt the product of a lifetime filled with tragedy. By the age of ten, he had already lost four brothers, resulting in his desperate dream for peace, which he shared with his best friend, Hashirama. However, he cherished last remaining brother, Izuna, more than anything, enough that he willingly turned his back on his friend and his dream, and continued the Uchiha-Senju feud to new heights. The casualties of this continued feud resulted in the death the brother he sought to protect. Then, after finally giving in and joining Hashirama in building Konoha, he was denied the post of the First Hokage and learned the truth about the Uchiha-Senju feud from the tablet in the Naka Shrine, which finally drove him over the deep end and into the Madara we all know and hate. The fact that he was a pawn used to revive his distant ancestor is just icing on the cake.
  • Trash Talk: Can pretty much always be found belittling his current opponents or pretty much whoever is nearby.
    • His topic of choice when he was first revived during the war is how inferior he feels the current Kages are to him and the 1st Hokage.
    • In a flashback he was shown do this to even the Nine Tails, telling him (more or less) that he's stupid and needs the Uchiha Clan to give him purpose.
  • The Undead: After being brought back by Kabuto's Edo Tensei jutsu.
  • Understatement: Only Madara can under-sell pretty much massacring the five Kage in that cool and bored demeanor of stating things:
    Naruto: What happened to all the others!?!
    Madara: Who knows. They're probably... not okay. *cut to shot of the Kage all lying in pools of their own blood*
  • Undignified Death: As brutal as the series can be, rotting away after being regurgitated still couldn't have happened to a nicer guy.
  • Undying Loyalty: Deconstructed. He was fanatical loyal to the Uchihas, to the point of stealing/asking for his brothers' eyes so he could face Hashirama in their War. This extended to also fanatically fighting for the Uchiha dignity to the point of being banished from his Clan and the Village that he helped create. Needless to say, he didn't take the news well.
  • Unsportsmanlike Gloating: Every time Madara defeats someone, he spends his time throwing this in the face of his opponent to show them how superior he is to them. And this ultimately leads to his fall.
  • Unwitting Pawn: Madara himself turns out to be one to Black Zetsu and Kaguya Ōtsutsuki. All that scheming, death, betrayal and evil in order to "save the world"? Nope, just a long plan by Black Zetsu to trick one of Indra's descendants into awakening the Rinnegan, becoming the Ten-Tails Jinchuriki, and casting the Infinite Tsukuyomi so that he could steal their body and use it as the new host for Kaguya's spirit.
  • Used to Be a Sweet Kid: One of the figures who would become part of the Big Bad was once an Adorkable child who was so sensitive to his surroundings that he couldn't pee if someone was nearby and became frantically apologetic if he hurt someone's feelings.
  • Utopia Justifies the Means: Zig-Zagging trope. He really want to bring peace to the world and thinks that his plan is the only way it can happen. But at the same time as he want bring peace he also more concerned to implement the plan independently since thinks that only he is worthy to lead all in the infinite illusion.
  • Villain Ball: He catches it when trying to get his second eye back. When Madara wants to retrieve his Rinnegan from Black Zetsu, Obito does not allow him to do so. Instead of, y'know, trying to take his eye immediately because any sensible man at that time could see that Obito was not his friend, since Obito himself had said that he never considered Madara an ally and also betrayed him when become the Ten-Tails Jinchuuriki. Also, Madara has forced Obito to resurrect him through a jutsu which kills the user and any sensible person would understand that Obito would be displeased this. Madara is not one of these people. He tried to convince him to give the Rinnegan voluntarily and then he was surprised that Obito went against him. And later when Obito and Naruto teleported into another other dimension, he spent all his time fighting with Guy rather than trying to retrieve his eye and preventing Obito from resurrecting Naruto.
  • Villainous Breakdown: He takes it pretty badly when Black Zetsu betrays him and reveals he contains Kaguya's will instead of his own. He only gets a few seconds to express it, but given his usual unflappable behavior, it's pretty notable.
  • Villain Override:
    • A key part of his new plan involves Obito sacrificing his life to use Rinne Tensei to revive him completely. Obito is understandably hesitant about this. His solution is to force Obito's body to perform the jutsu by taking control of the latter's Zetsu cells. Of course Obito did not take this lying down and overrode his override. But later he succeeded in accomplishing his revival by using Obito after the latter was defeated and stripped of the tailed beasts powering him.
    • Madara himself ends overriden by Black Zetsu under Kaguya's will after casting the Infinite Tsukuyomi.
  • Villain Respect: To his friend and rival, Hashirama, and later on, to Might Guy, whom he calls the finest Taijutsu expert he's ever seen. He's even impressed that Guy came close to killing him.
  • Visionary Villain: He says he has a clear goal and plan to achieve the utopia which he envisions, though how much is a genuine desire to make a utopia for everyone or to become an almighty god and finally one-up Hashirama is debatable.
  • Walking Spoiler: He is critical to several major plot twists that come after more than 550 chapters of the manga, making it almost impossible for him not to be this.
  • Was It Really Worth It?: He admits to Hashirama that he might have been wrong in his approach as he lies dying after being regurgitated by the Ten Tails.
  • We Can Rule Together: Made the offer to Obito Uchiha, training him as his successor. Following his complete resurrection he makes the offer to Sasuke Uchiha, but is turned down (probably didn't help that he had considered out loud taking Sasuke's EMS until he could get his Rinnegan back before the offer).
  • Well-Intentioned Extremist: Whilst Madara ready to go to the many terrible actions to achieve his goals, he actually believes that he the saviour of humanity and that he will create peace and happiness for everyone immersing their in eternal illusion.
  • What Measure Is a Non-Human?: Along with everything else, one more reason to hate this guy is his attitude towards the Tailed Beasts - he doesn't care about (or otherwise completely ignores) the fact that they have minds and souls of their own, treating them like nothing but weapons for humankind (especially himself) to use as they will. This starkly contrasts Naruto, who is the first human since the Sage of the Six Paths to show the Tailed Beasts care and compassion - to the point that they've practically sworn loyalty to him.
  • White Hair, Black Heart: In the anime his hair turns white when he becomes the Ten-Tails' Jinchuuriki.
  • Wide-Eyed Idealist: A fairly dark example. His entire murderous scheme was based around the flimsy promises of what was essentially an in-universe fairy tale and one that had been grossly tampered with to boot. And as elaborate as his plans were, he's chided for how they were all just attempts at taking shortcuts to true world peace.
  • The Worf Effect:
    • Every single strong character who's faced Madara to date has been subject to this. Madara himself suffers from it when Guy's Night Moth shatters at least his ribcage and right arm and leaves a hole in his side, and he happily admits that without the regenerative abilities of being the Juubi Jinchuuriki he would have been killed by it.
    • Is further subjected to this when Naruto and Sasuke, each carrying half the power from the original Sage of the Six Path, drive him into a corner where he is forced to absorb the trunk of the Shinju and get his other Rinnegan back to keep up with them.
      • His ultimate defeat tantamounts to getting unceremoniously stabbed in the back by Black Zetsu and used as a vessel to revive Kaguya Ootsutsuki who is many times stronger than him.
  • World's Best Warrior: Superb Taijutsu, Awesome Ninjutsu, Epic Genjutsu, Senjutsu, Kenjutsu and Bukijutsu skills all cranked Up to Eleven. Madara is the master of them all.
  • World's Strongest Man: Considered this during his era alongside Hashirama, though since his resurrection, he has integrated his DNA into his body, making him the one of the most powerful shinobi to walk the earth. To the point that he needs the Five Kages to face him at all. Even then, they weren't enough when he starts to get a little serious.
    • Let's face it — not even Nagato or Tobi could possibly hope to trounce the Five Kages with such ease. The man is pretty much the third strongest shinobi of all time, right after the Sage of the Six Paths (who was a Physical God) and Hashirama Senju. Only Naruto in his tailed beast mode has actually forced him into fighting seriously.
    • Naruto was able to match him while he was an Edo Tensei, going blow for blow with him and Madara even regarded him as a serious threat. However, when he is fully resurrected, Madara takes on Naruto and Killer Bee in their tailed beast modes backed by Gaara and all other tailed beast together before swiftly defeating them with a Living Shadow cast after regaining just his left Rinnegan. He then revives the Ten-Tails and becomes it's third and far more complete Jinchuuriki.
    • He is then matched by Guy using his Eight Gate backed up by Minato, Kakashi and Gaara. Then he is trounced by Naruto and Sasuke each wielding half of the Sage of the Six Paths's power. When he more or less matches them by absorbing the Shinju and recovering his left Rinnegan, he gets undone by Zetsu to revive the much more powerful Kaguya Ootsutsuki.
  • Worthy Opponent:
    • Considered Hashirama as one to the point where you can consider it Foe Yay, considering how much he drones on and on about how everyone except him and Hashirama (and maybe Naruto) sucks.
    Madara: Hashirama "Wood Style" Senju... the future First Hokage, the man who stood at the top of the ninja world and the person that I respected most.
    • Also considers Might Guy one; even after becoming the Jinchuuriki of the Ten-Tails, he's impressed that Might Guy gave him a close fight that even he wasn't sure he could win. He straight up admits that Guy is the greatest taijutsu master alive and one of the worthiest opponents he had ever faced, which is why he planned to land a finishing blow rather than just let Guy die from the effects of the Eight Gates — he considered such a gesture the greatest honor he could give.
    • After Naruto and Sasuke receive their powers as the children of the Sage of Six Paths, he knows fighting them without his other Rinnegan would be a bad idea.
  • Would Hit a Girl: In fact, he'd bisect one with a giant blunt object just out of spite for her grandfather.
  • Would Hurt a Child: He orchestrated Rin's death and Obito's Face–Heel Turn.
  • Wouldn't Hurt a Child: Played with. Onoki asks him why didn't he display this much power when he last fought him; he replies with "Which adult would go serious on a child?" though this seems to be more Madara being condescending than serious.
  • Xanatos Speed Chess: From the moment of his resurrection Madara has been trying to improvise his way to victory. Madara proceeded to wait for an opportunity to break free of the caster's control before finding his apprentice Tobi had already revived the monstrous Ten-Tailed Beast. To him from becoming the Ten-Tails jinchuuriki and completing the Moon Eye Plan Madara must be alive and not an immortal zombie. His solution is to force Obito to sacrifice his life to revive him completely by taking control of the Zetsu cells of the latter's. This does not work and backfires when Obito becomes the Ten-Tails jinchuuriki. But later Madara successfully forces Obito to revive him with the aid of Black Zetsu.
  • You Have Outlived Your Usefulness:
    • Does this to Obito. Upon finding out that Obito is fatally injured, Madara takes over Obito's Zetsu parts in order to force him to use Rinne Tensei (which kills the user if they don't have enough chakra) on him so that he will be truly restored to life, allowing him to become the Ten-Tails' jinchuuriki. This backfires when Obito overrides his will and becomes the Ten Tails' jinchuuriki himself.
    • After Obito's defeat at the hands of the entire alliance, Madara simply pulls this on him again by having Black Zetsu ambush him and take control of his weakened body.
    • Madara himself ends up becoming victim to this when Black Zetsu literally backstabs him and reveals that he's actually working for Kaguya Otsutuski.
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