Appearances: Iron Man | Iron Man 2 | Thor | Captain America: The First Avenger | The Avengers | Marvel One-Shots | Agents of S.H.I.E.L.D. | Captain America: The Winter Soldier | Avengers: Age of Ultron | Ant-Man | Ant-Man and the Wasp | Captain Marvel | Avengers: Endgame
Phil Coulson: That they're worth saving.
The Strategic Homeland Intervention, Enforcement and Logistics Division is an organization formed from the S.S.R. after the end of World War II. Inspired by the heroism presented by Captain America, S.H.I.E.L.D. was founded to protect the world from terrorist, alien, and supernatural threats, and to organize the best and brightest of the world to that end.
It would later be learned that S.H.I.E.L.D. had been infiltrated by HYDRA loyalists from the organization's conception, which would lead to the end of the group's position as the predominant defense organization of the world. As such, the organization was publicly disbanded (although operatives still worked toward cleaning up the mess HYDRA left in secret).
- Animal Motifs: Eagles, appropriately enough. Their Helicarriers give them mastery over the sky and they're primarily presented as a noble yet arrogant organization that attacks from the shadows with quick cloak-and-dagger tactics.
- Anti-Hero: As a whole, S.H.I.E.L.D. might be ultimately "on the side of the angels" (so to speak), but it's not that big of a surprise in retrospect that HYDRA was able to infiltrate them. In Endgame, when Tony and Steve travel to the 70s and visit their base in New Jersey which was the place where the Captain America experiment and the Arnim Zola AI was housed, Iron Man calls them "quasi-fascistic" which Captain America doesn't challenge or respond to.
- Authority Equals Asskicking. Invoked with the numerical clearance level, where an agent's level is based on accomplishment rather than age or seniority. In the premier of Agents of S.H.I.E.L.D., Maria Hill stated that the Avengers are Level Six clearance, even though only three members—Captain America, Black Widow, and Hawkeye—are proper agents. By the time of Captain America: The Winter Soldier, Natasha and Clint are at Level Seven, while Steve is at Level Eight. There was a six month difference between these two points.
- Back from the Brink: Phil Coulson and his team (along with the "Real" S.H.I.E.L.D. splinter cell) saved the entire organization from collapsing upon itself after HYDRA made its move.
- Cool Airship: The Helicarriers are present. These versions look like oversized aircraft carriers, and are in fact fully capable of going on the ocean.
- Cool Plane: The Quinjets, the Bus, and Zephyr One.
- Cloak & Dagger: An extra-governmental organization established to deal with unconventional espionage. Justified in that the Marvel Cinematic Universe has enough weird stuff going on in it that S.H.I.E.L.D. would be a necessity.
- Demoted to Extra: Was originally the linchpin that brought the Avengers and the entire Shared Universe together. However, they fall to pieces in The Winter Soldier thanks to the HYDRA reveal, play a minor role in Age of Ultron, and is mostly forgotten in the Phase 3 w films, with the only references being the TV show (which has yet to crossover with the films) and some passing mentions in Ant-Man, Civil War, and Ant-Man And The Wasp, and it's not until Captain Marvel that the Organization is prominently featured.
- Expy: For a variety of American government agencies. In Phase One they were meant to evoke Homeland Security (the War on Terror still being more relevant to contemporary audiences than WWII or the Cold War), even having "Homeland" in their name. In Agent Carter, the agents' attire and mode of operation more resembles the CIA (or OSS, rather) or Hoover's FBI.
- Fun with Acronyms: Grant Ward jokes that whomever came up with the name of the organization probably wanted the letters to spell S.H.I.E.L.D. and used a combination of words that would make that happen.
- Hero with Bad Publicity: People were understandably terrified to learn that S.H.I.E.L.D. was housing a major terrorist cell, which is why they don't officially exist anymore. In season four of Agents of S.H.I.E.L.D. then Director Jeffery Mace tried to legitimize the agency and get it back into the world's good graces, which worked... Until an LMD of Daisy Johnson shot General Glean Talbot in the head which led to the remainder of S.H.I.E.L.D. being hunted down by the American government.
- The Men in Black: Back in Phase One, their agents would show up in black suits and try to keep a lid on things. However, it was obvious they didn't have a clear handle on exactly what was going on (they thought Tony had escaped the Ten Rings by turning collaborator, and that Thor was a foreign agent), and they stopped bothering with such secrecy when the cat got out of the bag.
- Never Live It Down: In-Universe, the deep HYDRA infiltration uncovered in Captain America: The Winter Soldier has proven to be nigh impossible to get past, to the point where even though S.H.I.E.L.D. is technically back in the government's good graces, they still don't officially exist anymore. In Season 4 of Agents of S.H.I.E.L.D., however, S.H.I.E.L.D. relegitimizes as an agency under the United Nations to help enforce the Sokovia Accords, though people frequently bring up the HYRDA infiltration as a reason to continue distrusting it.
- Nothing Is the Same Anymore: Although S.H.I.E.L.D. itself survived the HYDRA infiltration, many operatives are dead, and the group is working on much more limited resources than before. They also have to cover their tracks because they're not officially supposed to exist. Ironically, this has forced them to Take A Level In Badass as a result to the point that (in a sense) they're even more formidable now than they were before.
- Spy School: The S.H.I.E.L.D. Academy was split into three separate branches: Communications, Operations, and Science and Technology. Of the three, the Operations Academy was closest to the traditional Spy School trope.
- Sigil Spam: Pretty much every S.H.I.E.L.D. vehicle in has the organisation's eagle logo on it. The most noticeable is the team's plane, which not only has the logo all over the inside, but has it emblazoned across the upper surface of the plane itself. The inside of every S.H.I.E.L.D. facility we see also has liberal applications of the logo, although there is some variation in the level of detail and the style with which the eagle is depicted. Remember, this is a semi-covert agency, and some of these vehicles really shouldn't be emblazoned so openly.
Nick Fury's SUV
Voiced By: Robert Clotworthy
Appearances: Captain America: The Winter Soldier
Car's AI: Communications array damaged.
Nick Fury: Well, what's not damaged?
Car's AI: Air conditioning is fully operational.
The heavily armored Chevrolet Suburban that was used by S.H.I.E.L.D. Director Nick Fury to get around safely. It can talk through its artificial intelligence equipped in it.
- Automated Automobiles: With the control of the AI, it can be turned into this temporarily if its driver allows it or the driver is incapacitated.
- Artificial Intelligence: An artificial intelligence is installed into the car, although unlike J.A.R.V.I.S. or F.R.I.D.A.Y., it is apparently non-sentient.
- Benevolent A.I.: It is capable of projecting a HUD onto the windshield of the vehicle, giving visual indication of armor integrity, possible escape routes and other pertinent information. The vehicle is also capable of self-driving if the driver is incapacitated.
- Captain Obvious: After HYDRA assassins had shot the car up with hundreds of bullets:Car's AI: Warning: Window integrity compromised.
Nick Fury: You think?!
- Car Fu: Since its flying capability has been damaged and it can't help Nick Fury to escape by flying, so it has to rely on ground fighting and deadly dodging to fight back HYDRA assassins.
- Cool Car: It is heavily-armored and equipped with AI, a Gatling gun, and med-kit. Flight capability is also mentioned.
- Crazy-Prepared: You wouldn't think a common-looking SUV would be this well-prepared for a heavily-armed ambush.
- Every Car Is a Pinto: Averted. The car doesn't explode even after it's wrecked by Winter Soldier's magnetic disk grenade.
- Flying Car: It has flight capabilities but alas, Fury was informed that the SUV's flight systems were too damaged to be used during his confrontation with HYDRA.
- Literal-Minded: The AI is helpful and reliable, but unlike J.A.R.V.I.S., it's a bit too literal in interpreting its boss' rhetorical question.
- Made of Iron: It is armored like a tank and requires nothing less than lots of bullets and accumulative damage. In the end the assassins resort to a pneumatic battering ram to break the window.
- More Dakka: A four-barreled machine gun turret with under barrel grenade launcher can be activated in the center armrest, just in case.
- No Name Given: Unlike Lola, it's not named.
- Non-Human Sidekick: It's the only thing accompanying Nick Fury throughout his assassination attempt.
- Rhetorical Question Blunder: "What's NOT damaged?" Fury does not care that the air conditioning is working during an assassination attempt.
- Servile Snarker: One would almost think that Fury's car is run by J.A.R.V.I.S.'s cousin or Fury may have just walked into this one with a completely Literal-Minded machine.Nick Fury: Well what's not damaged?
Car's AI: Air conditioning is fully operational.
- Shout-Out: The previous actor who portrayed Nick Fury in the 1998 television movie Nick Fury: Agent of S.H.I.E.L.D., David Hasselhoff, also had a talking car in Knight Rider.
- Spear Counterpart: To Phil Coulson's Lola considering that it is entirely practical in its design and has no sentiment attached to it. Coulson addresses Lola as a 'she', and this car has a male voice AI.
- There Is No Kill Like Overkill: An entire team of HYDRA assassins riddle it with assault rifle fire. Given how heavily armored the thing is, anything less wouldn't have even been a bother. When they get tired of their bullets bouncing off the glass, they go to Plan B: the assassins deploys a pneumatic battering ram to break the window. Fury responds with a minigun that takes out most of the assassins, and blows up their van and a squad car. This means they resort to Plan C: try to shoot at him during the resulting police chase. When Fury manages to trick the police cars into getting T-boned by a box rental truck, they resort to Plan D: have the Winter Soldier fire a sticky bomb that attaches itself to the underside of Fury's car and flips the car on its roof. Fury still escaped.
- Weaponized Car: It is a Chevrolet Suburban equipped with a four-barreled turret with under barrel grenade launcher was fitted in the center armrest, and capable of being used by the passenger or driver to fend off enemies.
- What Happened to the Mouse?: The last time we see it is after the Winter Soldier heavily damaged it with his magnetic disk grenade. It's implied the police seized it as evidence.
Appearances (in use): Agents of S.H.I.E.L.D. (appears in Episode 1: "Pilot", Episode 10: "The Bridge", Episode 12: "Seeds", Episode 20: "Nothing Personal")
A '62 red Corvette that Coulson helped his father restore. Coulson has since made his own modification to the car.
- #1 Dime: In Season 2, Coulson explains that its sentimental value comes from the fact that his dad was a car guy, and they together restored a certain red '62 Corvette.
- Brick Joke: Remember how Lola can fly? Comes in handy in "Seeds". The ability becomes a Chekhov's Gun in "Nothing Personal," when her flying ability saves Coulson and Skye. Coulson is later able to restore her but only after getting S.H.I.E.L.D. back to ops. Whether she can still fly remains to be seen.
- Cargo Ship:
- Several other characters - including Skye, Maria Hill and Nick Fury - take Coulson's professed love for Lola quite seriously. Skye even echoes Coulson's warning of "don't touch Lola" to a group of visitors when he's not around to do so himself.
- Coulson eventually reveals that when he was a boy, his father restored a '62 Corvette and had his son help; the young Phil was upset and wished he was out with his friends... until he saw how beautiful the finished product was. Lola is implied to be that car, but either way it's clear she has sentimental value to him because she brings back fond memories of his late father.
- Companion Cube: Coulson refers to his car the same way he would a member of his team. Nick Fury even once asked how "she was doing."Reyes: There's the flying man-cave, the hot red sports car—
Coulson: Her name is Lola.
Reyes: Of course it is.
- Cool Car: A red Corvette that can fly.
- Flying Car: Lola is equipped with a version of Howard Stark's early repulsor technology as demonstrated in Captain America: The First Avenger.
- Fun with Acronyms: Levitating Over Land Automobile.
- Hates Being Touched:
- According to Coulson, who tells everyone not to touch her.
- Agent Blake makes a point of loudly running his finger along Lola's side as he walks off the Bus in "FZZT" to piss Coulson off.
- It's given a Meaningful Echo in "The Magical Place" when, as she's kicked off the Bus on Agent Hand's orders, Skye tells her and everyone else still on board, "Don't touch Lola."
- Skye is naturally upset when Ward and Deathlok shoot her up as she and Coulson use her to escape the Bus, which Ward had captured.
- Once Emily VanCamp touched Lola in a Marvel special◊, the fandom went nuts... but Coulson himself sees no problem. (Lorelei apparently has a pass too).
- He lets Skye drive her in the Season 2 finale, though this is partly out of necessity, since he only has one hand, which would make driving difficult.
- In "The Patriot", May (or rather, her LMD) tells Daisy that Coulson once let her drive Lola in an early mission of theirs.
- Mid Life Crisis Car: Camilla accuses her of being this. Coulson says she's more of an afterlife crisis car.
- Put on a Bus: After being a regular fixture in Season 1, she's rarely seen in Season 2, but occasionally referenced; mostly by Mack, who's angling to do some work on her. Lola reappears in "One Door Closes", when Coulson finally offers Mack a peek under the hood. Completely absent in Season 3, though Lola starts to reappear in Season 4 when Coulson becomes a field agent again. She disappears for good after that; at best she was confiscated by the US government after S.H.I.E.L.D. lost the Playground base (and Coulson had bigger things to worry about than retrieving her).
- Weaponized Car: Lola has a pair of Aston Martin DB5-like machine guns that pop out from the front lights, as Ward and Deathlok found out the hard way. According to Fitz, she also has flamethrowers that we have yet to see in action as well as the world's first GPS.