Spoilers for all works set prior to Avengers: Infinity War and Avengers: Endgame are unmarked.
Stark Industries and Household
The Stark Family
Howard Anthony Walter Stark
Portrayed By: Gerard Sanders, John Slattery, Dominic Cooper (young)
Voiced By: Héctor Emmanuel Gómez (Cooper's Howard), Raúl Anaya (Slattery's Howard) (Latin-American Spanish dub); César Lechiguero (Iron Man 2), Txema Moscoso (Ant-Man, Captain America: Civil War), Manuel Gimeno (Captain America: The First Avenger), Guillermo Romero (Agent Carter) (European Spanish dub), Hirofumi Nojima [Cooper's Howard], Yutaka Nakano [Slattery's Howard] (Japanese dub), Claudio Galvan, Gutemberg Barros [Cooper's Howard], Samir Murad [Slattery's Howard] (Brazilian Portuguese dub)
Appearances: Iron Man | Iron Man 2 | Captain America: The First Avenger | Captain America: The Winter Soldier | Marvel One-Shots: Agent Carter | Agent Carter | Ant-Man | Captain America: Civil War | Avengers: Endgame | What If...?
The founder and CEO of Stark Industries, Tony Stark's father, and Steve Rogers' and Peggy Carter's friend. During World War II, he was America's biggest military contractor, and one of the leading scientists behind the Supersoldier project. He occasionally assisted Rogers in several missions during his tenure before returning to Stark Industries.
Alongside Carter, he later became a founding member of S.H.I.E.L.D., which he remained loyal to until an untimely car accident took his life along with his wife's.
- Abusive Parents:
- Howard's son, Tony, said that his dad never told him he loved him (or even liked him, for that matter), and that the happiest day of his life was when he shipped Tony off to boarding school at the tender age of around seven years old. A flashback in the Iron Man 2 comic also reveals Howard was both verbally and physically abusive on top of that (he hit Tony for leaving his toys on the floor, cursed loudly at him for it, and then berated him for wasting his time playing with toys). Civil War took it a step forward and had Howard do nothing but mock and scold Tony for being lazy and sleeping around in the single flashback scene he appeared in. While the tape he left behind for Tony to find in Iron Man 2 suggests parental love (he calls Tony his "greatest creation", see image quote), it's fairly obvious that he saw Tony as a project instead of a child.
- His own father is one to him as well. When he met time-traveling Tony in Endgame, Howard mentions that his father used to hit him with a belt.
- Ace Pilot: The best civilian pilot in the USA during WWII, skills he uses to fly Steve Rogers 30 miles behind enemy lines.
- The Alcoholic: Howard is seen drinking numerous times throughout his appearances, even being seen nursing a hangover with an alcoholic drink and seen drinking in his old tapes. It's Played for Laughs but becomes more heartbreaking and sinister when one takes into account his Parental Neglect and abuse (mentioned above) of Tony.
- All for Nothing: Howard's attempts to prevent his weapons from getting into the wrong hands and do good in the world are ultimately futile. Iron Man 1 establishes that Stark Industries will double deal in illegal weapons trading after his death until Tony shuts down the weapons department entirely. S.H.I.E.L.D will be infiltrated by HYDRA and Howard will die at the Winter Soldier's hands.
- Always Someone Better: In the second film, it seems Tony thinks his father was this to him. Quite aside from Howard Stark's apparent lack of parenting skills, he's been "dead for almost twenty years...still takin' [Tony] to school".
- Ambiguously Jewish: In the fourth episode of Agent Carter, Howard relates several details of his background that hint at this. He also uses Yiddish in the second season.
- Arbitrarily Large Bank Account: He definitely shows shades of this in Agent Carter, especially season 2, much like his son in the present day. However, it's arguably more impressive in Howard's case, given that he's a relatively young man in the series and founded Stark Industries (as opposed to Tony, who's also a brilliant engineer but inherited the prosperous company from his father on top of that).
- The Atoner: Eventually he got fed up with all the destruction his more dangerous inventions caused, and sought to have them destroyed. It's implied he founded S.H.I.E.L.D. as way to make amends.
- Bigger Stick: Working on a Supersoldier project either led to this kind of thinking or is his reason for being there in the first place. In any case, he eventually said, "peace means having a bigger stick than the other guy".
- Brainy Brunette: He built Stark Industries on technology and arranging military contracts.
- Break the Cutie:
- Strongly implied - in CA, Howard's cheerful, optimistic, and outgoing, as opposed to the bitter, emotionally-distant drunk he's shown to be in other films. Steve's "death" was likely a Cynicism Catalyst - Tony claims Howard couldn't stop talking about him decades later.
- Having to confront all the destruction his inventions caused also helped him along the way
- The reveal in Winter Soldier that S.H.I.E.L.D. had been taken over from within by HYDRA, and Howard knew about it, may have also had a lot do with his emotional turn later in life. Being hunted down and assassinated by HYDRA may also have a hand in it if he knew they were planning on doing so beforehand.
- But for Me, It Was Tuesday: An odd example. Even he can't remember every woman he's gone out with. Exaggerated in Agent Carter Season 2: He doesn't even remember Dottie Underwood as the woman who held him hostage in the previous season's finale. Apparently, a woman kidnapping him by gunpoint isn't a very significant incident for him.
- To some degree, inventions wise. His hover car appears to work until it falls down to the ground, and when he's studying the Cube, he's Blown Across the Room.
- He's this In-Universe as well, as Peggy and even Jarvis will often take jabs at his various vices (with or without him actually being around), though all in jest.
- The Casanova: During The '40s at least.
- In Captain America: The First Avenger he kisses one of the showgirls helping him demonstrate the early repulsor car at the fair, and later suggestively invites Peggy for fondue in Switzerland when flying Steve behind enemy lines to rescue the 107th.
- In Agent Carter he explains bikinis to Dum-Dum at the end.
- In Agent Carter his tomcatting is expanded upon and has several women hanging around his Los Angeles mansion's pool.
- Casual Kink: In Agent Carter, Peggy finds a closet of female fetish clothes Stark uses to add a "theatrical element" to his private life in his... personal penthouse.
- Chick Magnet: Like his future son, Howard was a well known ladies' man.
- Chivalrous Pervert: He's genuinely trying to do some good in the world with his inventions and can be all-business when the situation calls for it, but Agent Carter shows that he'll also bed anyone in a skirt, with very few exceptions like Peggy.
- Cursed With Awesome: His technical genius becomes this when he sees the destruction his inventions can cause, especially the ones that weren't even supposed to be weapons.
- Deadpan Snarker: Not quite as snarky as his son, but he's no slouch.Howard Stark: I'm Howard Stark... and on behalf of everybody at Stark Industries, I would like to show you... my ass.
Hank Pym: I formally tender my resignation.
Howard Stark: We don't accept it. Formally.
- Dude, Where's My Respect?:
- In Agent Carter, it appears Peggy is the only S.S.R. agent who doesn't jump to believing the frame job on him.
- During WWII, he had to contend with officers who thought they knew how to use his inventions better than he did. Many innocent people died because of it.
- Dramatic Irony: Howard is this trope packed into a single person. Iron Man and Iron Man 2 establish much of Howard's later personality and legacy. So it can be difficult to watch a happy, heroic even idealistic hero knowing he becomes drunken, neglectful parent whose death leaves a scar in his son's life
- Fantasy-Forbidding Father: In the Iron Man 2 prelude comic, he viciously berates (and even strikes) his seven-year-old son for playing with toys, calling it nonsense and demanding that Tony do something more productive during his time over the weekends.
- Howard Hughes Homage: Especially in his younger years, as an engineer/inventor/pilot with a very active love life. He even gets into filmmaking, one of Hughes' other ventures, in Agent Carter.
- Insufferable Genius: Like father, like son, though with a strange sense of modesty.Howard: Speaking modestly, I'm the best mechanical engineer in this country, but I do not know what's inside this [HYDRA submarine] or how it works.
- Jerk with a Heart of Gold: Tony may not know about this until after he's dead, but he's very loyal and benevolent to Steve Rogers, not that it helps Tony's case— in fact, this is one of the main factors that causes no shortage of tension between the two. Although Tony's able to finally reconcile with his dad in Endgame.
- Killed to Uphold the Masquerade: Hinted at in Winter Soldier. When Natasha questions why S.H.I.E.L.D. never caught on to HYDRA's infiltration, Zola smugly remarks "Accidents will happen." News clippings of the Starks' deaths then appear onscreen. His death is finally shown in Civil War, where it turns out he was killed to acquire the Super Soldier Serum he'd synthesized.
- Ladykiller in Love: Howard was a famous playboy but settle down after finding love with Maria.
- Like Father, Like Son: Technological genius and playboy with a streak of showmanship who dresses very well and becomes involved with superheroes. Additionally, both Tony and Howard eventually become disillusioned with the weapons business after seeing all the chaos it causes and wish to make amends by doing something good (Tony became Iron Man, Howard founded S.H.I.E.L.D.) while still having to deal with politicians and General Ripper characters who keep wanting them to make weapons. Both are prone to snarky comments and witty barbs too.
- Mad Scientist: He's got the tendencies, even if he doesn't have the attitude.Howard: Seems harmless enough. Hard to see what all the fuss is about.
(touches energy bit, massive explosion blows him back)
Howard: (dazed, yet unconcerned) ...Write that down.
- Make It Look Like an Accident: In The Winter Soldier, it's revealed that the car accident that killed him and his wife was in fact an assassination arranged by HYDRA. Civil War elaborates on this by showing that they were killed by Bucky for the Super Soldier Serum that Howard was taking away from HYDRA.
- Mr. Alt Disney: Richard Sherman (who with his brother Robert composed and wrote songs for Walt Disney) wrote the Stark Expo Jingle in Iron Man 2. Compare the video footage of Slattery's Howard in Iron Man 2 with episodes of Disneyland, Walt Disney's Wonderful World of Color, and The Wonderful World of Disney, particularly ones about "The Florida Project" and "Epcot." The resemblance is deliberate and eerie.
- My Greatest Failure: Not finding Steve after he crashed the Valkyrie into the Arctic. It was how Ivchenko was able to put him under hypnosis.
- Nice Guy: Before devolving into Jerk with a Heart of Gold, he's genuinely nice to about anyone he meets. He gets along with Peggy enough to ask her if she'd like some Fondue and when Steve misinterprets it for them having an affair, he takes the time to explain him what fondue is. He even takes Steve's contributions to the uniform to heart when showing him his new shield. When Captain America sinks the plane and is missing, Howard is hell bent on finding him, to the point where S.H.I.E.L.D. Agents loyal to his cause make finding Captain America their first priority.
- Nice Job Breaking It, Hero!:
- In Agent Carter,his inventions end up causing mass death and destruction once Leviathan finally gets their hands on them. In many cases, his inventions were actually not weapons and were intended to be used as defensive equipment for soldiers, but severely flawed prototypes meant that they could end up accidentally causing a great deal of death. Much more vile characters then make use of these "weapons". Even Jarvis called his inventions "Mr. Stark's bloody inventions" while losing most of his usual Servile Snarker tone in his voice, indicating even he's horrified with his boss' work.
- A flashback in Ant-Man shows that he attempted to replicate his S.H.I.E.L.D. colleague Hank Pym's shrinking technology behind his back for use in other weapons and technology. When Hank, who had keep the tech to himself to ensure it wouldn't be misused by others, discovers this, he is furious, resigns from S.H.I.E.L.D., and cuts off all contact with Howard. Hank is so bitter about it that he refuses to reach out to Howard's son Tony and the Avengers for assistance in that film.
- No Good Deed Goes Unpunished: Doing your patriotic duty to help your home country defeat the Nazis by becoming a military contractor? All well and good until a General Ripper steals one of your untested dangerous prototypes and it causes nothing but innocent deaths when it turns out it induces a Hate Plague.
- Non-Action Guy: He's an excellent pilot and a genius weapon's designer, but no fighter.
- Not So Different: For all of Tony's complaints about his fathers negligence of him, you can see that hes basically the 21st century Howard Stark.
- Parents as People: He definitely could have done a better job as a father, but at the end of the day he still loved Tony dearly even if he was terrible at showing it. His video message in Iron Man 2 has him state outright that Tony was his greatest creation, and when Tony goes back in time in Endgame he reveals to Tony (who is hiding his identity) that he's overjoyed that he's about to be a father, but is also terrified about his child turning out like him and just plain not knowing how to raise one. It's this open conversation about the fear of failing their children that helps Tony finally accept that his father truly cared about him in his own way, even if he never realized it.
- Parental Favoritism: The fact that Howard, always a distant and hard-to-please dad, "never shut up" about Steve Rogers is a thorny point with Tony by the time The Avengers rolls around, fuelling his initial dislike of Steve.
- Parental Neglect: Howard was proud of Tony and left him the map to creating a new element, but it sounds like he was as bad at communicating his feelings as Tony.Tony: He was cold, he was calculating, he never told me he loved me, he didn't even tell me that he liked me, so it's a bit hard for me to digest that he said the whole "future is riding on me" thing. You're talking about a man whose happiest day of his life was shipping me off to boarding school.
- Platonic Life-Partners: Deconstructed with Peggy. Howard genuinely respects her skills (unlike most men in the time period) and Peggy is one of the few women he doesn't flirt with (aside from friendly teasing). However, because of his history as a notorious playboy, many people (including Peggy's co-workers) assume that they have a romantic relationship or Peggy is attracted by the playboy's sex appeal.
- The Pornomancer: Much like his son, Agent Carter shows this is a running trait; especially in the episode "A Sin to Err", where his list of his paramours in the last six months is at least three pages long and Jarvis still comments that it seems rather short. He's even had more of his escapades shown than Tony has, though that might have to do with Tony being in a stable relationship in most of his films while Howard hasn't met his future wife yet.
- Posthumous Character: Averted in The First Avenger, Agent Carter, the one-shot he appears in and his cameos in Ant-Man and Avengers: Endgame, due to their taking place in the 1940's through the 1980s, but in the modern-day setting of most of the films, Howard has been deceased since December of 1991.
- Rags to Riches: He was the son of parents who did menial jobs for money. He became a Self-Made Man who would make millions.
- Redemption Equals Death: Stark shows shades of believing this in Agent Carter, believing that setting himself up as bait in a trap is the best way to make up for the damage done by his weapons. "This is the only way to redeem myself!"
- Reed Richards Is Useless: He invented a lot of stuff that far outpaces even today's technology that never made it past the prototype stage. Justified in some cases, as he intentionally kept them that way for fear of them being used as weapons.
- Related in the Adaptation: In the mainstream comics Tony is Howard's adopted son, the movies however take a cue from the Ultimate comics and have Howard be Tony's biological father.note
- Rich in Dollars, Poor in Sense: While on the run in Agent Carter, he calls his butler Jarvis for assistance in preparing his favorite drink.
- Science-Related Memetic Disorder: When he gets an idea for an invention, no matter how dangerous, he can't not make it. That's why he has a vault for his "bad babies".
- Screw the Rules, I Have Connections!: Howard develops weapons for the military which is why he wasn't punished for helping Steve with his Screw the Rules, I'm Doing What's Right!.
- Self-Made Man: Howard claims his parents were working class people from Manhattan's Lower East Side, so he had to fight his way to the top and his millions.
- The Smart Guy: In-charge of improving Cap's shield and costume as well as other high tech devices for the Allies.
- So Proud of You: Posthumously to Tony. After digging through his father's research, Tony finds a hidden message.Howard: "Tony, you are too young to understand this right now, so I thought I would put it on film for you. I built this for you, and some day you'll realize that it represents a whole lot more than just people's inventions. It represents my life's work. This is the key to the future. I'm limited by the technology of my time, but one day you'll figure this out. And when you do, you will change the world. What is, and always will be, my greatest creation... is you."
- Stepford Smiler: Underneath his cocky showy persona he harbors deep feelings of guilt for his failure to to find Steve and all the death and destruction his inventions bring.
- Time-Shifted Actor: Played by a total of three actors corresponding to the different ages at which the character appears: by Dominic Cooper in the 1940s, by John Slattery in the 1960s, 1970s, 1980s, and 1990s, and by Gerard Sanders in various flashback photos in Iron Man.
- Took a Level in Jerkass: Over the years he's becoming this, especially when he started to become a father for Tony. He didn't exhibit any real Jerkass tendencies during World War II; only a very mild dig at Rogers not noticing the radioactivity of a cube fragment. He was somewhat aware of it, though, as he admits to a random SHIELD worker who is in fact an undercover time-traveling Tony, in Endgame, (though Howard isn't aware of that fact) that he's worried about his child turning out like him and that if he is cut out to be a father, no matter how happy he is about being one.
- Unwitting Instigator of Doom: A number of his early weaponized or weaponizable inventions end up in the hands of very nefarious individuals right after World War II and are used to devastating effects, and it's up to Peggy Carter and him to ensure they don't cause more harm than they already did.
Portrayed By: Hope Davis
Voiced By: Talía Marcera (Latin American Spanish dub), Catherina Martínez (European Spanish dub), Yuko Izumi (Japanese dub), Lina Rossana (Brazilian Portuguese dub)
Appearances: Captain America: Civil War
Howard Stark's wife and Tony Stark's mother.
- But Not Too Foreign: Her maiden name Carbonell is Spanish/Catalonian, implying that at least one of her parents was from Spain/Catalonia, but she never gives any indication of being foreign to America or of recognizing Spanish/Catalonian culture.
- Decomposite Character: Of the appearance variety. While Maria fulfills the same function as her comic book counterpart (that is, to be Tony Starks mother and Howard Starks wife), she was traditionally portrayed with black hair and Icy Blue Eyes. In the movies, shes portrayed by Hope Davis, who has blonde hair and green eyes.
- Despair Event Horizon: Implied, given when the Winter Soldier moves to kill her, she doesn't even try fighting back, or even screaming.
- Elegant Classical Musician: The first time she's seen, she's playing and singing on the piano.
- Good Parents: By all indications (and the fact Tony never complains about her the same as he does his father), she was this for Tony.
- Last Girl Wins: After Howard Stark gained a reputation of being a notorious playboy, it seems that he settled into a happy marriage once he met Maria.
- Muggle: She was just an ordinary person, with no particular scientific expertise or genius. She still seems capable of dealing with both Howard and Tony, though.
- Out of Focus: She appears and is mentioned much less than her husband, Civil War being the first time she was shown onscreen.
- Parental Neglect: Played with. While Maria was an exponentially better parent than Howard Stark was and openly affectionate toward her son in Civil War, Tony mentions to JARVIS in the Iron Man 2 tie-in comic that whenever he came home from boarding school, the only person happy to see him was you (Edwin Jarvis), implying that she was at least somewhat distant as a mother. Its potentially justified in that she was simply too busy with work to make time for him, though it does beg the question as to why she couldnt plan ahead for her seven-year-old sons sole weekend at home.
- See the Iron Man page
Virginia "Pepper" Potts / Rescue
Portrayed By: Gwyneth Paltrow
Voiced By: Yotzmit Ramírez (Latin-American Spanish dub), Alicia Laorden (European Spanish dub), Hiroe Oka (Japanese dub until Infinity War), Sayaka Kobayashi (Japanese dub since Endgame), Silvia Goiabeira (Brazilian Portuguese dub)
Appearances: Iron Man | Iron Man 2 | The Avengers | Iron Man 3 | Spider-Man: Homecoming | Avengers: Infinity War | Avengers: Endgame
Tony Stark's faithful personal assistant, later CEO of Stark Industries, and eventually his Love Interest.
- Action Girl:
- Robert Downey Jr. and Gwyneth Paltrow requested she become this in Iron Man 3. She does, briefly, first when she temporarily gains control of the Mark 42 armour during the attack on the Malibu mansion, then again in the finale as a result of getting pumped full of Extremis by Killian.
- Endgame takes this a step further, as she joins in the final battle as Rescue.
- Action Mom: She's Happily Married with Tony during 5-year-Time Skip in Endgame and has a daughter. She also joins the final battle in her Rescue armor.
- Action Survivor: One becomes this when working for a super hero.
- Adaptational Dye Job: Pepper's hair progresses from her natural red in the comics, to Paltrow's standard blonde in her final MCU appearance.
- In Endgame, the Rescue armor has a blue-silver color scheme (likely to compliment Tony's standard red-gold), instead of the usual red-silver colors from the comics.
- Age Lift: Pepper is at least ten years younger in the comics.
- All There in the Manual: She's not officially referred to as Rescue in Endgame, but toy packaging◊ released after the film identifies her as such.
- Alliterative Name: Her nickname and last name both start with a P.
- Babies Ever After: He and Pepper have a daughter, Morgan, after the five year Time Skip in Endgame.
- Battle Couple: She fights with Tony as Back-to-Back Badasses during the final battle against Thanos in Endgame.
- Beleaguered Assistant: Best example is her first scene in Iron Man 2 when she's trying in vain to get his attention for 8,011 things and he's walking away from her while talking about something unrelated.
- Beware the Nice Ones: Sweet, charming, graceful... And she's killed several villains, including landing killing blows on the Big Bad characters of two of Iron Man's own movies! She fries Obadiah at the end of the first film, and Killian at the end of the third film.
- Big Damn Heroes:
- Blue Is Heroic: In Endgame, she wears the blue-colored R.E.S.C.U.E. iron suit to combat Thanos.
- Brought Down to Badass: Despite no longer having Extremis, she instead suits up in her Rescue armor in Endgame.
- Brought Down to Normal: The closing narration of Iron Man 3 mentions that she was cured of Extremis.
- The Cameo:
- In The Avengers, she appears in three scenes, and only one with speaking lines.
- She also makes a brief appearance at the end of Spider-Man: Homecoming.
- In Avengers: Infinity War, she only appears for one scene towards the beggining and doesn't reappear afterwards (aside from her calling Tony a few moments later).
- Cloudcuckoolander's Minder: As Tony's personal assistant, it's her job description to keep him focused and on task no matter what weird thing he has cooked up or how far he spaces out.
- Cry Laughing: In Avengers: Endgame, she forces herself to put on a smile after Tony used the Infinity Stones to Snap a 2014 version of Thanos and his army out of existence and laid dying as a result. She assures him that she and Morgan would be fine and that he can rest now. After Tony died, the smile instantly drops and she starts crying in grief.
- Composite Character: She has the general appearance of her comic book counterpart, as well as being a Love Interest for Tony, but several aspects of her personality (particularly her hyper-competence) borrow a lot from Bambi Arbogast, the older woman whom Tony hires as her replacement after she's Put on a Bus in the comics. (Bambi herself — in a much younger incarnation — makes a blink-and-you'll-miss-it appearance as Pepper's new PA in Iron Man 3, presumably having replaced Natasha Romanov).
- Cursed With Awesome: Being infected with Extremis grants Playing with Fire and Healing Factor.
- Damsel in Distress: Deconstructed. Though Tony has obviously saved Pepper a few times, at least two Big Bad's downfalls were directly down to dismissing her as this role in their plans. Both Obadiah and Killian saw Pepper as a mere collateral damage or lure in their vendetta against Tony, enabling her to set about their destruction while they fought against him.
- Deadpan Snarker: "Taking out the trash" is the best example of her polite and low-key insults.
- Disney Death: In Iron Man 3 Tony watches her fall from a great height into a pillar of fire. Since she was pumped full of Extremis earlier, she survives.Tony: You just scared the devil out of me. I thought you were...
Pepper: Dead? Why? Because I fell two hundred feet?
- Do a Barrel Roll: Blink and you'll miss it, but for an inexperienced pilot of the armor, Pepper certainly pulled one off well right before destroying the necrocraft and joining her husband in a Back-to-Back Badasses moment.
- The Dog Bites Back: Related to the above, Killian infuses her with Extremis, and then causes the explosion that appears to kill Peppers. Once she turns out to be alive, Pepper beats up Killian, grabs one of Tony's repulsors and disintegrates the poor sap.
- Does Not Like Shoes: In The Avengers and Iron Man 3, after Pepper Potts starts a relationship with Tony. Once they start living together she's often seen being barefoot and in casual clothes, as a sign of how they're able to relax around each other. (not to mention having her with heels would create an uncomfortable height difference◊.)
- Dude Magnet: Tony falls for Pepper and quits his playboy act to be with her. Word of God confirmed that Happy was in love with her for some time. Killian took an interest in her during Iron Man 3.
- Fiery Redhead: Zigzagged. She's certainly strong and outspoken, but too level-headed and calm to fully fit the trope.
- Girl Friday: "I do anything and everything Mr. Stark requires." This includes sneaking into her boss' company and downloading files for him without alerting anyone else. She's not the page image for nothing.
- Graceful Ladies Like Purple: Her Rescue armor is primarily purple with gold accents.
- Good with Numbers: Tony relies on her to do the number thing. He doesn't even know his own SSN.
- High-Heel Power: A hyper-competent Girl Friday, later a CEO, and can rock a pair of pumps.
- The Heart: Gwyneth Paltrow has credited Pepper's popularity with the fans to her fulfillment of this role as part of her relationship with Tony, and she agreed to a cameo in The Avengers because of it.
- Heroes Want Redheads: It takes some time for Tony to admit, but it does happen.
- Honest Corporate Executive: As CEO of Stark Industries, she refuses to accept the Extremis project because it could be easily weaponized.
- Hyper-Competent Sidekick: She runs Stark Industries for Tony when he's busy or bored. By Iron Man 2, Tony recognizes this and names her the CEO of Stark Industries.
- In-Series Nickname: Her birth name is hardly ever brought up.
- Irony: Throughout the movies, her relationship with Tony struggled because his dedication to being Iron Man kept getting in the way, and Tony tried to retire (several times, actually) to be with her. In Endgame, however, it was Pepper more than anyone else who convinced the initially reluctant Tony to don the Iron Man armor once again and rejoin the Avengers in order to restore the other half of the universe.
- Let's Get Dangerous!: In the finale of Iron Man 3, she demonstrates her badass cred by disabling an Iron Man suit, ripping off its arm, and then uses its repulsor to finish off Killian.
- Like Parent, Like Spouse: The little we see and know of Maria Stark, suggests that she and Pepper are quite similar. Both are blonde women (although, Pepper's hair starts off as more red) with a more elegant and grounded perspective who ultimately manage to get their husbands to quit the playboy act and start a family with them.
- Living Emotional Crutch: Tony states Pepper is "the one thing I [he] can't live without".
- Mama Bear: When Pepper gets her own Powered Armour during the Final Battle in Avengers: Endgame, she definitely has shades of this towards Spidey, which makes sense considering her husband's own Parental Substitute and Papa Wolf relationship with Peter. She also didn't object to Tony returning to heroics in a bid to bring back a Snapped!Peter, either.Pepper: Hang on, I gotcha, kid.
- Masculine Lines, Feminine Curves: Pepper's Mk. XLIX Rescue Armor suit is aesthetically designed to appear feminine in contrast to the suits Tony wears; for example, while Tony's face masks typically have straight-edged and angular jaw and brow lines, the one on Pepper's has more smooth and rounded edges.
- Meaningful Name:
- Morality Pet: Downplayed. Tony does become nicer by then end of the first movie and onward, but can still be quite arrogant and obnoxious. Pepper is the only one he's the nicest to. Pepper also doubles as his Living Emotional Crutch.
- Nice Girl: One of the most easiest to get along with in Stark Industries.
- Non-Action Snarker: She doesn't fight — most of the time — and sass is one of her ways of dealing with things.
- Offscreen Breakup: By the time of Civil War, she has broken up with Tony as he couldn't stop being Iron Man. They're back together from Spider-Man: Homecoming onward.
- Oh, Crap!: Throughout Iron Man 2, Tony repeatedly tried and failed to tell her about how the miniature reactor in his body was now killing him, including one incident where Pepper refused to hear him outright because she was still steaming over a quarrel they'd been having. After spending the whole movie annoyed and angry at him, Tony finally manages to drop the bomb on her, and she's absolutely terrified at the thought.
- One True Love: Pepper becomes this from Iron Man 2 onward, with Tony devoting himself to her completely, and not even seriously looking at another girl during their brief separation. In Avengers: Endgame, Tony tells Pepper that even if he dies adrift in space and this message reaches her somehow, he wants her to know that he would die dreaming of her.
- Only Known by Their Nickname: Everybody calls her Pepper instead of Virginia.
- Only Sane Woman: In Tony's life. She (tries to) keep him focused.
- Powered Armor:
- During the attack on Tony's house in Iron Man 3, Tony transfers the Mark 42 armor on her to protect her from the collapsing house.
- In Avengers: Endgame, Tony has made a blue and silver armor as an anniversary gift for Pepper, although he doesn't expect her to wear it. Pepper does wear it for the final battle against Thanos.
- Punny Name: A "pepper pot" is another name for a pepper shaker.
- Put on a Bus: In Captain America: Civil War Tony says they're taking a break. It is a possible Actor Allusion to Gwyneth's "conscious uncoupling" with her husband Chris Martin.
- Relationship Upgrade:
- To Official Couple with Tony as of the end of Iron Man 2. They broke up with each other sometime between Iron Man 3 and Civil War, due to Tony breaking his promise to retire as Iron Man, but are back together by the events of Spider-Man: Homecoming.
- It's heavily implied they went through another Relationship Upgrade at the end of Homecoming. When Peter backs out of the press conference they had planned at the last minute, Pepper pressures Tony as to what "big news" they are going to tell the 50 reporters they had gathered in the next room, to which Tony and Happy produce an engagement ring they had been carrying since 2008. Tony Stark's first scene in Infinity War confirms that they are now engaged.
- After the Time Skip in Endgame, she and Tony are now married and have a child.
- The Reliable One: To Tony. He wouldn't ask just anyone to remove the prototype arc reactor and slot in the new one.
- Screw This, I'm Outta Here!: She almost does this twice, in the first movie when she discovers Tony is risking his life as Iron Man and in the sequel after the pressure of running the company and having to deal with Tony's erratic and irresponsible behavior become too much. She doesn't go through with it, though.
- Servile Snarker: She's an expert at the Passive-Aggressive Kombat and Stealth Insults. She never loses her sweet smile or polite demeanor during the following:Pepper Potts: I have your clothes here; they've been dry cleaned and pressed. And there's a car waiting for you outside that will take you anywhere you'd like to go.
Christine Everhart: You must be the famous Pepper Potts.
Pepper Potts: Indeed I am.
Christine Everhart: After all these years, Tony still has you picking up the dry cleaning.
Pepper Potts: I do anything and everything Mr. Stark requires. Including, occasionally, taking out the trash. Will that be all?
- Sexy Secretary: Ironically, not what Tony hired her for.
- Silk Hiding Steel: Downplayed; less 'subtle manipulation' and more 'semi-aggressive nudging'. Getting a concept into Tony's head when he's thinking about something else is not a job for subtlety.
- Single Woman Seeks Good Man: Pepper doesn't begin a romantic relationship with Tony unless he was willing to take it seriously, and she wouldn't be another one of his many flings. It's best evident in her refusal to kiss him in the first Iron Man. She eventually makes Tony a honest man who becomes completely devoted to her and sheds his playboy ways for good.
- Slut-Shaming: Justified; Consummate Professional Pepper has a low opinion of Tony's childish behavior and especially of his oversexed lifestyle. During her introductory scene, she appears to give Christine Everheart a free escort anywhere she wants to go. Christine, realizing Tony just used her for another one-night stand, takes it out on Pepper, who politely offers a Stealth Insult and maintains a low opinion of the reporter throughout the rest of her appearances. Perhaps anticipating a similar experience, all she has to say to Maya is "you saved yourself a world of pain".
- Territorial Smurfette:
- Averted with Christine Everhart in Iron Man. Pepper is perfectly civil to her after Christine slept with Tony. It's only when Christine is pretty rude to her that she snarks back. Moreover, the dialogue suggests that Pepper's had this situation with Tony's one-night stands before and thus averts the trope as a rule.
- Subverted in Iron Man 2. Tony Stark expects this to happen with Pepper and the new aide Natasha, but the two of them get along fine. Pepper takes it as a sign of Tony's arrogance that he'd assume another Love Triangle would form over him.
- Three-Point Landing: In Endgame, she does this on her arrival at the final battle in her armor, followed by the signature Iron-Man mask lift
- Took a Level in Badass: In Iron Man 3, she successfully operates a suit to save Tony's life. At the end of the film, she becomes even more powerful and finishes the mastermind off with the powers derived from Extremis. She takes another level in Endgame, wearing her own suit of armor for the final battle.
- Undying Loyalty: To Tony. When it comes down to it, Pepper had every reason in the world to leave Tony, and no doubt had several opportunities over the years. She never did, and it's clear it's because she loves him and would do anything for him. She's fully aware of his faults and refused to start a relationship with him until he became a better man.
- Violently Protective Girlfriend: She was always protective of Tony; in the third movie she gets to prove it physically instead of just by calling S.H.I.E.L.D. Killian finds this one out the hard way, and won't be coming back to learn from his mistake of messing with her and Tony.
- Wet Blanket Wife: Downplayed. While at first she seemed fine with Tony's Iron Man alter ego, following his near-death in The Avengers and the destruction of their home, she urges Tony to quit. When he doesn't due to his compulsion to heroism, she ends their relationship. They have gotten back together and are engaged by the end of Spider-Man: Homecoming, though Avengers: Infinity War shows that she's still trying to convince Tony to give up heroing. Avengers: Endgame shows that she has given up on trying to get him to stop, instead encouraging him to help as he has the time travel theory in his mind and it will come back to haunt him if he doesn't.
- Xenafication: In part thanks to Gwyneth Paltrow and Robert Downey Jr. insisting on it, Pepper has her own action scene in Iron Man 3. As she's usually so peaceful, her sudden aggression surprises her.Pepper: [after killing Killian] Oh my God... That was really violent!
Morgan Howard Stark
Portrayed By: Lexi Rabe
Appearances: Avengers: Endgame
The four-year-old daughter of Tony Stark and his wife Pepper. Born during the five year time skip in Avengers: Endgame, Morgan is debuted as an adorable, stunningly intelligent little girl primed to someday follow in her fathers footsteps as a superhero.
- Adaptational Heroism: In the comics, Morgan Stark was actually the supervillain Brass and the older cousin of Tony, whom he felt inferior to and resented because Tony was chosen over him to run the company. The movie version is a sweet and innocent four-year-old girl whose worst conflict with the heroes is extorting Tony into giving her a juice pop so she'll stop using the word "shit" and, according to her father, being tempted to use Captain America's shield as a sled.
- Adorably Precocious Child: Four years old and already tinkering with her mother's Rescue helmet.
- Affectionate Nickname: "Maguna", used by her father as a pet name when he's being particularly playful.
- Affirmative Action Girl: She is a girl genius clearly interested in her fathers work (and STEM in general, if Tonys remarks about her are anything to go by) as well as his suit and former role as Iron Man (as seen by her obsession with Peppers Rescue helmet).
- Affirmative Action Legacy: See above.
- Age Lift: Comic book Morgan is an adult, whereas this one is a kid.
- Brainy Brunette: Just like her old man, Morgan has brown hair and shows tremendous intellectual potential.
- Breaking the Cycle of Bad Parenting: Tony is determined to do better by Morgan than Howard did by him. He succeeds immeasurably. The fact that he was able to do so at a time when he walked away entirely from the superhero scene and his business work and all his workaholic ways means that he's able to devote himself to her completely during her early childhood.
- Cheerful Child: Thanks to Tonys and Peppers good parenting, Morgan is a sweet-tempered and playful Innocent Prodigy with a good sense of humor. Subverted at the end of Endgame, when she acts much more withdrawn after her fathers death.
- Child Prodigy: Downplayed. However, there are still multiple examples scattered throughout her scenes and Tonys dialogue about her that make it abundantly clear Morgan isnt your average four-year-old:
- When Tony tells her that he loves her a ton, she replies that she loves him three thousand. A ton is two thousand pounds; so, in order for Morgan to one-up her dad, the next logical conclusion would be to add another thousand to that.
- This becomes even more impressive when one considers that most four-year-olds can barely even count to twenty, according to child psychologists; so the fact that Morgan can not only conceptualize such large numbers but incorporate them into logical arguments at her age is astounding.
- Morgans interest in technology already sets her apart from your average four-year-old; while most kids that age would be playing with stuffed animals or stumbling through a jumbo puzzle, Morgan tinkers with the Rescue helmet, watches Tony as he works, and regularly explores the garage.
- Morgans vocabulary, syntax, and self-awareness all mark her as gifted; she strings together sophisticated sentences, listens and speaks to adults as if they were equals, and is advanced enough to tease her dad, a well-known Troll himself, about him accidentally saying shit in front of her. The fact that Tony talks to her as he would another adult, without dumbing down his words, using baby-talk, or excluding his witty sense of humor, says a lot about what he thinks of her intellect.
- When Tony tells her that he loves her a ton, she replies that she loves him three thousand. A ton is two thousand pounds; so, in order for Morgan to one-up her dad, the next logical conclusion would be to add another thousand to that.
- Constantly Curious: According to Tony, Morgan is eternally fascinated with the workshop/storage area in the garage. She also seems to make a regular habit of borrowing her mothers Rescue helmet to tinker with and play with, and she sometimes sneaks out of bed to watch her father work.
- Daddy's Girl: She and Tony are very close, far closer than Tony and his father were during his childhood. In Tony's Video Will, he addresses what he plans to be his last words to her.
- Gender-Blender Name: When Tony first brings up having kids to Pepper, he describes a little boy named after Pepper's uncle Morgan. Since Morgan is a gender-neutral name in real life, they keep the name when the baby turns out to be a girl.
- Her middle name is also Howard.
- Gender Flip: In the comics, Morgan Stark was male. Luckily, "Morgan" is a unisex name (or rather, two distinct male and female Celtic names which came out identical when Anglicized).
- Generation Xerox: Like father, like daughter:
- Morgan possess Tonys precocious love of technology he built circuit boards and engines when he was her age, and she tinkers with the Rescue helmet, explores the garage, and watches Tony when he works.
- Morgan takes entirely after Tony in terms of physical characteristics. She has his brown eyes and brown hair and looks almost nothing like her mother, who is a Fiery Redhead with Icy Blue Eyes.
- Morgan seems to have the beginnings of Tonys lifelong sarcastic streak and talent for trouble even at four years old, she excels at banter, gleefully repeats a swear word she heard Tony say, steals the Rescue helmet to wear for herself, and apparently considered using Captain Americas shield as a sled.
- As a nod to the first Iron Man film, she's seen getting hungry for cheeseburgers near the end of Endgame.
- Girly Girl with a Tomboy Streak: When we first see Morgan, she's dressed in a pink, swan cardigan, along with the mask that her father is creating for her mom's "Rescue" suit while imagining that she's a superhero in her tent (just like her father). She also shows an innate curiosity in her father's technology at a very young age!
- In Name Only: The comic version of Morgan Stark was Tony's vengeful adult male cousin, who sought revenge on Tony due to feeling he'd been cheated out of the Stark fortune. In the films, Morgan is Tony's adoring four-year-old daughter.
- Innocent Prodigy: Morgan has her fathers sense of humor, is completely unaware of the tension between Tony and Steve when the Avengers visit Tonys house, and is exceptionally cute thanks to her unusually attractive parents. Shes also an established Child Prodigy with a promising future in engineering, science, and superheroics. Just like her dad.
- Innocent Swearing: After overhearing her father exclaim "Shit!", she repeats it after him, much to Tonys chagrin.
- It Runs in the Family: Like her father and his father before him, Morgan is a dark-haired, dark-eyed tech prodigy with attitude and a gift for trouble.
- Last Episode, New Character: Born during the Time Skip about half an hour into Endgame.
- Lineage Comes from the Father: Brown hair and brown eyes? Check. Precocious interest in technology? Check. Talent for banter and trouble? Check. Taste for cheeseburgers? Check. Blatant Foreshadowing about her taking up the Iron Mantle someday? Three thousand check.
- Little Miss Snarker: Downplayed, but it's still clear where she gets her sense of humor from.
- Meaningful Name: Morgans middle name is Howard, undoubtedly after her grandfather. Its a subtle way of Foreshadowing the meeting Tony will eventually have with his dad in Avengers: Endgame, though it does leave one to wonder why her middle name isnt Maria after Tonys mother, as its a feminine name more appropriate for a girl.
- Related in the Adaptation: Downplayed, as "Morgan Stark" is still related to Tony, but in different ways. In the comics, Morgan is Tony's cousin, while in the films, she's his daughter.
- Ret-Gone: The possibility that this could happen to Morgan is the main reason Tony is initially hesitant about the Time Heist. Morgan is the primary reason why Tony is against using the Infinity Stones to pull off a timeline reset that completely undoes the Snap. Doing so, as Tony points out, would remove her (and by extension, other children like her) from existence. As an alternative, he suggests simply bringing the snapped population back into the present day, which is what the Avengers eventually end up doing. Changing the past itself through Quantum Time Travel isn't possible anyway, but could be possible through the sheer eldritch power of the Infinity Stones, which Tony doesn't want to risk.
- She Is All Grown Up: In one of Endgames most infamous deleted scenes, an adult version of Morgan meets her father in the Soul Stone shortly after his death. Suffice it to say, she has matured a lot from the mischievous, innocent little four-year-old Tony remembers.
- Small Role, Big Impact: Appears for all of three scenes, but her existence is the reason the objective of the Time Heist was to resurrect the victims of the snap in the present day rather than alter the past entirely, which has massive implications for the MCU as a whole.
- Strong Family Resemblance: Had Morgan been a boy as Tony initially proposed to Pepper, she would have been almost identical to him when he was a little kid.
- The Cutie: She is absolutely adorable.
- Tomboyish Name: Not so much her first name as her middle name; Howard is a strictly male name and Morgan is very much a girl.
- Troll: Continually repeats a swear word her dad accidentally let slip in front of her in order to goad him into giving her a popsicle and tucking her into bed again. Looks like It Runs in the Family.
- Unskilled, but Strong: Morgan has tremendous intellectual potential to become just as revolutionary and world-changing as her dad, but as shes only four years old, she hasnt really had the time or chance to master the sciences or don the Iron Man armor. Not yet anyway.
- Walking Spoiler: Her entire existence spoils the fact that Tony, after years of struggle and a ten-year on/off relationship with Pepper, finally managed to retire and build the family he always wanted.
Present Day Members
Harold "Happy" Hogan
Portrayed By: Jon Favreau
Voiced By: Andrés García (Latin-American Spanish dub), Miguel Marquillas (European Spanish dub), Takeharu Onishi (Japanese dub), Mário Tupinambá (Brazilian Portuguese dub)
Appearances: Iron Man | Iron Man 2 | Iron Man 3 | Spider-Man: Homecoming | Avengers: Infinity Warnote | Avengers: Endgame | Spider-Man: Far From Home | Untitled Spider-Man sequel
Tony Stark's loyal bodyguard and chauffeur, and eventually promoted to head of security at Stark Industries by the events of Iron Man 3.
- Ace Pilot: Downplayed, when he flies the plane to save Peter Parker's friends in Far From Home through an active combat zone occupied by countless drones. He sticks the landing but his jet is blown up in the chaos which forces him to make a new plan.
- Alliterative Name: First and last name start with an H.
- Amusing Injuries: His fight with a single guard in Iron Man 2 has him mostly getting his butt kicked, though he eventually wins. Earlier, he also gets an airbag to the face, and Black Widow wipes the floor with him in boxing.
- Ascended Extra: In the first Iron Man movie, he's little more than an extra. He has more to do in his following appearances.
- Badass Beard: Sports a spiffy goatee in Avengers: Endgame. He calls it his "Blip beard" in Far From Home, since he grew it during the period between the Snap and the Blip.
- Badass Driver: His Monaco run must be seen to be believed; slaloming against the direction of the incoming race cars at top speed note — much of it one-handed because Pepper is desperately trying to get the Mark V uncuffed from his arm, with the key in his pocket.
- Battle Butler: Practices boxing. While not nearly as badass as Black Widow, he does try. His real skill is driving.
- Bodyguarding a Badass: He doesn't consider it a real job after Tony becomes a superhero.Happy: "...You know what happened when I told people I was Iron Man's bodyguard? They would laugh in my face."
- Boxing Battler: In his few fight scenes, he uses boxing.
- Butt-Monkey: Comic relief is his thing. He (mostly) loses it in Endgame and in Far From Home, when he really steps up for Tony's kids, both biological (Morgan) and spiritual (Peter).
- Creator Cameo: Jon Favreau directed the first two Iron Man movies.
- Decomposite Character: He takes on more characteristics of Comic!Jarvis in his later appearances, going from chauffeur to general assistant to butler, and then becoming a supporting character to other heroes, while also being a Love Interest to Aunt May much like Jarvis was in the entire period leading up to Mark Millar's Civil War.
- Deleted Role: He was supposed to appear for one scene in Avengers: Infinity War, but his appearance was deleted.
- Guile Hero: When he sees Savin, he immediately follows his car, and attempts to spy on him and Taggart in 3. He goes pretty well too, up until he gloated to Savin about stealing a piece of an Extremis vial. Although, that could be attributed to the fact that he never considered Savin fighting back in public.
- Heel Realization: After Spider-Man saves Happy's ass by stopping the Vulture from making off with an entire ship of the Avengers' tech, Happy realizes he was being a real jerk to him and treats Peter with a lot more kindness from then on.
- Honorary Uncle: Following Tony's death, Happy has come to love Peter as a nephew, partially out of obligation to a friend-and-brother who loved him like a son, but moreso because he sees in the boy the same noble heart that Tony once had. Happy's face practically glowed with love and pride as he watched Peter construct The Upgraded suit in a manner uncannily similar to how Tony constructed his Mark III armor, symbolically inheriting the legacy of Stark's heroic soul. And if everything goes well with Aunt May, Happy could very well become Peter's official uncle one day as well.
- Hopeless Suitor: His actor confirms that Happy is in love with Pepper, but she and Tony have feelings for each other. As of Far From Home, he's had a lot more luck with May Parker.
- Insistent Terminology: In Spider-Man: Far From Home, he has to correct Flash in that he works with Spider-Man and not for Spider-Man.
- I Want My Beloved to Be Happy: Though Word of God from Jon Favreau confirms that he's secretly in love with Peppernote , he's still a Shipper on Deck for her and Tony, and doesn't even make a big deal out of it.
- Jerkass Ball: In Spider-Man: Homecoming, Tony has Happy act as the point guy for his "mentorship" to Peter. Happy is pretty jerkish towards Peter throughout the movie, including ignoring him, not taking anything he says seriously on the occasions he doesn't ignore him, and hanging up when Ned tries to tell him about Toomes's hijack plan at the climax. Though to be fair to Happy, his crankiness is probably stemmed from Happy still recovering from his near-death experience in Iron Man 3 (as Tony earlier told Peter to go easy on Happy due to what happened to him; it is no wonder Happy is annoyed with Peter pestering him) and the fact he has become more of a workaholic than before with his new job despite his recent injuries. Needless to say, Happy's jerkishness causes some of the movie's plot to occur. However, after Peter saves the day (and Happy's job), Happy apologizes and acts much nicer to him for the rest of the movie. In Spider-Man: Far From Home he's upgraded to full-blown support staff for Peter... and possible family member, as he and May are (probably) confirmed to be dating at the very end.
- He already picked it in Iron Man 3. After becoming the head of security of Stark Industry, he becomes excessively obsessed with following protocol, scolds every employees and visitors not wearing their badge, suggests Pepper to fire all janitorial staff and replace them with robots, and is proud of the fact that staff complaints have risen to a shocking level because of him.
- Made of Iron: While he was put in a coma from it, he still survived a close range explosion in Iron Man 3 which killed everyone else with no long lasting injuries.
- New Job as the Plot Demands: Downplayed, as it follows a normal promotional ladder. He starts as Tony's bodyguard and driver, becomes Stark Industries' security chief in Iron Man 3, and becomes head of Asset Management for Spider-Man Homecoming.
- Non-Action Guy: Played with. He was actually Stark's bodyguard and is a pretty good boxer himself. Thing is, he's so constantly Overshadowed by Awesome that he usually ends up taking non-combatant and support roles, making him look like one next to all the badass superheroes of the setting.
- Older Sidekick: He's this to Spider-Man come Far From Home, being his non-combatant help and assistant. Though, he will have you know, that he works with Spider-Man, not for him.
- Overshadowed by Awesome: He is a pretty good boxer, unfortunately, he happens to live in a World of Badass. Black Widow easily defeated him in their training in Iron Man 2. He complains about it in Iron Man 3, hence why he switched to his new job as head of security.
- The Peeping Tom: While driving, he can't resist looking through the rear-view mirror and getting a peek at Black Widow changing into her Spy Catsuit. Unfortunately, he should have been thinking more about driving.
- Promoted to Love Interest: Inverted. In the comics, he is Pepper's love interest, and eventually her husband. In the films, he isn't, and instead supports Pepper and Tony being together. There remains one hint of his attraction to Pepper, though; note the Downton Abbey scene he's seen watching. As of Spider-Man: Far From Home this is played straight with May Parker.
- Properly Paranoid: His suspicion about Killian and his men leads him to following the trail of their plot.
- Rules Lawyer: After becoming head of Stark Industries security, he's an incredible stickler for protocol, namely everyone wearing their ID badges visibly on their torso. He takes a 300% increase in HR complaints as a sign of accomplishment.
- Sharp-Dressed Man: He always wears a suit because he's a highly ranking member of Stark Industries. He has to look professional.
- Shipper on Deck: Calls Pepper "the best thing that's ever happened to [Tony]", and is concerned about her possibly falling for Killian if Tony continues to neglect her.
- Sitcom Arch-Nemesis: To Peter for most of Homecoming, as it is quite clear he does not like playing babysitter. He becomes friendlier after Peter incidentally saves his job.
- Spanner in the Works: Before he slips into a coma, he points towards the dogtags of the exploded Extremis soldier, thus giving Tony a lead on why the bombs the Mandarin uses leave no trace.
- Spared by the Adaptation: In the comics, he was rendered brain dead during the events of Civil War and was mercy killed. While he does fall into a coma as a result of an Extremis-fueled explosion in Iron Man 3, he recovers and is still alive after the MCU's version of Civil War.
- Time-Passage Beard:
- Inverted. In 1999, he had a beard and longer hair, but shaved off both in the present.
- Played Straight come Endgame, where he's shown with a goatee following the 5 year Time Skip.
- Too Much Information: When everyone else is sharing personal information, thinking they're about to die, Happy confesses that he's in love with Spider-Man's aunt. Cue everyone giving him weird looks in silence. It mainly stems from the fact that it is both weird to say out loud, and that nobody knew him until then.
- Took a Level in Kindness: In regards to Peter. Initially, he was apathetic to Peter at best, and outright mean to him at worst, and the climactic fight between him and Vulture only happened because he refused to listen him. When it turned out that Peter was right and was sincerely trying to warn him, and following the events of Infinity War and Endgame, Happy is much more reasonable and kind to Peter and helps him and his classmates out when possible. He even becomes a surrogate father to him, and perhaps down the line will become his uncle.
- Transplant: From Tony's supporting cast to Peter's. Initially, he was an obstruction more than anything, but come Far From Home, he's a full example. In essence, he shifted from his boss to his boss' protégé.
- Watching the Reflection Undress: When Black Widow changes into her Spy Catsuit in the back of his car. Happy spies on her with the rear view mirror and nearly crashes the car. She catches him and tells him to keep his eyes on the road.
- See Quentin Beck
William Ginter Riva
Portrayed By: James D'Arcy
Voiced By: Dafnis Fernández (Latin-American Spanish dub), Txema Moscoso (European Spanish dub), Norihiro Inoue (Japanese dub)
Appearances: Agent Carter | Avengers: Endgame
Jarvis: Far from it. Last summer, I caught the cook pocketing the good spoons.
Howard Stark's butler, lent to Peggy in order to aid her in clearing Stark's name. Posthumously ended up becoming the basis for J.A.R.V.I.S., Tony Stark's AI.
- Adaptational Attractiveness: He's younger and far more attractive than the balding, portly man from the comics. Also, in his cameo in Avengers: Endgame, he appeared to have aged gracefully in 1970, still having kept his hair from The '40s, but with slightly longer '70s Hair complete with the period's exclusive sideburns.
- Adaptational Wimp: His comic counterpart was a veteran of the Royal Air Force and a former boxing champion, and even a few supervillains who broke into the Avengers Mansion had their asses handed to them by him (just ask Toad), and against those he is thoroughly outclassed by, like Mister Hyde, he takes beatings like a champ. Here, he's mostly a Non-Action Guy, though he does have military experience, as well as some (non-combat) flight hours.
- Adorkable: Whenever he's uncomfortable, his professionalism slips and he becomes endearing.
- Badass Driver: He outruns the explosion that reduces a Roxxon refinery into compressed rubble and only barely escapes.
- Battle Butler: Averted in Season 1. Jarvis doesn't have any combat-related experience whatsoever, but helps out Peggy anyway. Season 2 shows that he's been trying to become this by taking up weightliftng, Judo, and Marquis of Queensbury rules Boxing, though he still has a long way to go.
- Beleaguered Assistant: To Howard Stark, who uses him for everything from breaking up with girlfriends to illegally spying on government organizations.
- Beware the Silly Ones: Jarvis is Stiff Upper Lip and Plucky Comic Relief personified, and yet people often forget that before he was a butler he was a soldier. When Whitney shoots Ana in the stomach, Jarvis puts all of his niceties, quirks, and Britishisms aside and simply opts to hunt her down and kill her. If she hadn't assimilated with Zero Matter the way she did, he would've murdered her on the spot. Despite being called out on this, not once did he feel guilty or remorseful.
- The Bus Came Back: He has a cameo in Avengers: Endgame, several decades after the events of Agent Carter in-story and several years after Agent Carter was cancelled in real life time. His appearance also marks the first time that a character from a Marvel TV-produced series has crossed over into a film.
- Call-Forward: He provides the test message for Howard's verbal burglar alarm, and is quite nonplussed at the idea of his disembodied voice continuing in this role.
- The Cameo: He appears alongside Howard in Endgame when Tony and Steve travel to the 70's to retrieve the Tesseract.
- Chekhov's Skill: His talent as a forger come in handy to get Peggy out of trouble.
- Combat Pragmatist: After taking up fighting training, he decides to make a specialty out of a move that requires him to first be knocked on his back.
- The Comically Serious: While he's an snark expert, Jarvis also causes many laughs by trying to retain his British coolness being stuck in embarrassing situations.
- Dark and Troubled Past: Just before World War II broke out, he was the batmannote to a general. He met his future wife Ana in Budapest, and begged the general to sign letters of transit to get her out to save her from growing antisemitic policies since she was Jewish and Hungary joined Nazi Germany in the axis. He refused, so Jarvis forged the signature himself. He got charged with treason which was dropped (due to Howard Stark's intervention), but that didn't stop him from getting a dishonorable discharge.
- Deadpan Snarker: Matches Carter's snarkiness word for word. He's not just one to her, either. This is his response to being arrested by S.S.R.:Jarvis: Won't this be novel? I haven't been in the back of a car in years.
- Death by Adaptation: The MCU version of Edwin Jarvis has already passed away even before Iron Man. In the comics, he's still very much alive and he is also the butler for The Avengers.
- Decomposite Character: Largely similar to his comic-book counterpart, only removed to an earlier time, thereby disallowing association with the Avengers, which is instead fulfilled by the J.A.R.V.I.S. AI.
- Happily Married: He has a solid relationship with his wife, Ana.
- House Husband: Appears to be this while his wife works, fittingly for a butler.
- The Jeeves: To Howard. In addition to being an excellent and reliable butler, he also has enough scientific knowledge to double as Howard's lab assistant when required.
- Jumped at the Call: He very much enjoys his adventures with Peggy.
- Last-Name Basis: With everyone except his wife, as Howard's his boss, he's Peggy's assistant, and everyone else is a veritable stranger to him.
- The Medic: Jarvis's medical knowledge often comes in handy such as stitching up Peggy's wounds.
- "Metaphor" Is My Middle Name: He claims that, aside from "Danger", "Charm" is his middle name.
- Nice Guy: Jarvis is impeccably polite and respectful to everyone, occasional snarking aside.
- Non-Action Guy: At least at first, he doesn't fight.
- OOC Is Serious Business: Jarvis usually both excessively polite and comedic, so seeing him brought to tears by Ana being shot by Whitney Frost in Season 2 is appropriately jarring. Even more drastic is how dark he becomes after this, being consumed by vengeance towards Whitney. This culminates in him straight up gunning down Whitney in cold blood, which, unfortunately, doesn't work.
- Parental Substitute: He was this to Tony, since Howard was never around. There's a reason why Tony named his A.I. after him. Also, his wife was rendered barren when Whitney shot her, so Tony was the closest thing to a son that Jarvis could ever have.
- Pinocchio Nose: While driving Peggy to the office to steal the Blitzkrieg Button, he compulsively rubs at his right ear when he's dissembling. Peggy notices it.
- Platonic Life-Partners: He and Peggy eventually become close-knit partners as the series continues.
- Precision F-Strike: When he's trying to convince Peggy that Dooley's death isn't her fault, his Stiff Upper Lip fractures just a bit, blaming it on "Mr. Stark's bloody inventions."
- The Reliable One: Filling a similar role that Pepper would serve to Tony, Jarvis is Howard's most trusted confidant. He also ends up filling this role for Carter.
- Retired Badass: Revealed to have been active during World War II and still have the combat training to back it up.
- Revenge Before Reason: Shooting Whitney Frost in a fit of rage did not help matters.
- Screw the Rules, I'm Doing What's Right!: What he did to help Ana, as well as assisting Peggy is no doubt illegal but certainly noble.
- Secret Keeper: For Peggy's non-S.S.R. spywork but with Howard as well. [The both of them seem to share information of something that Peggy doesn't need to know about.
- Servile Snarker: Helpful sarcasm to Peggy and presumably to Howard, as well. When Peggy tells him that she doesn't want his help (after he helped her) he responds, "The ideal butler performs services without being asked."
- Sharp-Dressed Man: Always sharply dressed because he is a professional-minded butler.
- Sidekick: He's Peggy's right-hand-man.
- Stiff Upper Lip: See his calm and relaxed description to Carter regarding the effects of a weapon that could lay to waste an entire block.
- Undying Loyalty:
- To Howard for what he did for him during the war. Not that it stops him from giving Howard a What the Hell, Hero? for lying to Peggy about Steve's blood.
- By "SNAFU" he admits that Howard's inventions have only brought bad things.
- Breaks this a bit in the season one finale by giving Peggy the vial of Steve's blood without informing Howard.
Portrayed By: Lotte Verbeek
Voiced By: Karen Fonseca (Latin-American Spanish dub), Mar Bordallo (European Spanish dub)
Appearances: Agent Carter
Edwin Jarvis' wife.
- Ambiguously Jewish: Inverted. She is openly Jewish, which is what led to her (then future) husband Edwin Jarvis having to rescue her from being deported in Nazi-occupied Hungary.
- Break the Cutie: Averted, Ana has a pretty traumatic time of it before and during the series, culminating in her being shot in the stomach and losing any hope of having children someday. But, even though she's upset by the news, she continues to look on the bright side, and it seems that the bad things that happen to her never manage to change who she is.
- The Ghost: Does not appear on-screen in the first season.
- Happily Married: She and Jarvis are downright adorable together. The strength of their marriage is shown when Ana is shot by Whitney. Jarvis is downright devastated and fears for his wife's life, even shoots Whitney in retaliation. During her recovery, he vows to protect her with his life and makes sure she is well taken care of even on the mission. When he tries to stay behind with Ana while Peggy and the others deal with Whitney, Ana shows her support of his adventures by insisting he go with Peggy to stop Whitney. She can also tell he's hiding something... that Ana had her womb punctured by the gunshot and now they can't have children.
- Hidden Depths: When we finally meet her, she seems to be a very typical, if not even air-headedly naive housewife. In reality, however, she's very smart and very much integrated with Edwin Jarvis's unusual line of work.
- Informed Judaism: She is Jewish, which is why she fled Hungary when the Nazis took over.
- Law of Inverse Fertility: Downplayed in that Jarvis and Ana aren't actively trying for a baby and apparently haven't even decided if they want kids yet, but the news that she's now infertile is upsetting to them, though their relationship doesn't seem to suffer because of it.
- Nice Girl: Practically everyone, in-universe and in the fandom, is in agreement that Ana is just lovely.
- Not Even Bothering with the Accent: She's supposed to be Hungarian but the actress uses her natural Dutch accent.
- Obliquely Obfuscated Occupation: Her job is never actually stated but it appears to be outside Stark's house. Yet, she lives there and occasionally accepts phone calls and greets with "Stark Household". It doesn't help that she never even shares any scene with Howard Stark.
- The Pollyanna: For someone who's survived Nazi-occupied Hungary, she's very bubbly and stable. In fact, she's very hands-on with her husband when they have intimate moments... and even when Peggy's watching.
- Sickeningly Sweethearts: She and Jarvis have been married for at least a couple of years when the series starts, but it's obvious from the get-go that they're still very much in the honeymoon phase, with no intention of leaving it behind anytime soon. On Ana's side it's partly serious, partly Played for Laughs to gently mock the uptight sensibilities of any nearby Brits.
- The Voice: In her first appearance, we hear her calling to Jarvis from offscreen but we never see her.
- Troll: She loves her husband... and loves ruffling his oh-so-British feathers by snogging him in front of guests. She also doesn't resist the opportunity to poke fun at Peggy and Edwin's "compromising" sparring position.
- War Refugees: Escaped Hungary due to the Nazi occupation.
Portrayed By: Reggie Austin
Voiced By: Esteban Desco (Latin-American Spanish dub), David Robles (European Spanish dub)
Appearances: Agent Carter
Dr. Jason Wilkes is a Self-Made Man and a genius scientist working for Isodyne Energy, who unwillingly becomes involved in a mysterious murder case that will change his life forever.
- Adaptational Heroism: He shares the same name as a villain in the comics. While he's done some less-than-reputable things such as selling out to Whitney Frost and threatening to shoot Peggy so he can better understand Zero Matter and his presumed new abilities, he shows remorse to Peggy, doesn't want to hurt others, and seems to be more of a victim than a villain.
- Adorkable: The first thing he does when he finds an unknown woman wandering around his workplace? Take her to his lab to try out his moonshine and gush over the science of chemical manipulation. Then actually ask who she is and what she's doing there.
- Age Lift: His comic counterpart was an older man.
- And I Must Scream: Is rendered invisible and intangible by the Zero Matter explosion. Howard Stark does devise a chemical that can make him visible in short bursts, but any time else he literally cannot even speak due to having intangible vocal chords.
- Badass Bookworm: He served in the Navy during the war as an engineer, and can still handle himself.
- Containment Field: With Stark's lab, he's able to build chamber that lets him turn solid again inside of it. Another dose of Zero Matter from Whitney Frost makes it so he can step outside of it and yet remain tangible, though not permanently.
- Equal-Opportunity Evil: In-Universe, this is the reason he's hesitant to betray Isodyne, since - even though they're run by the bad guys - they were the only scientific laboratory that was willing to hire a black man into R&D after the war.
- Hot Scientist: A male example.
- Love Interest: For Peggy in Season 2.
- Never Found the Body: The explosion caused by Zero Matter appeared to have vaporized him into another plane of reality. However, in reality it just made him both invisible and intangible.
- Race Lift: He's a white man in the comics, but is African-American here.
- Self-Made Man: He was born into a family of agricultural workers in Southern California's orange groves, and was a physicist with a doctorate and history of military service by the time of his adulthood. Extra impressive, considering the prejudice he experiences as a black man in The '40s due to Values Dissonance. However, Whitney Frost claims none of this mattered to Isodyne; they hired him only because they needed someone expendable to blame/kill should they had to coverup their stockpile of Zero Matter.
- Spider-Sense: His connection to Zero Matter allows him to sense where its locations, letting Peggy's team seek bodies laced with it, including Whitney Frost.
- Token Minority: He's the only character with a black actor to be listed in the main cast.
- Unexpected Character: Jason Wilkes was extremely minor in the comics with only one appearance ever. Even Leet Brannis appeared more than once.
Portrayed By: Yevgeni Lazarev, Costa Ronin
Appearances: Iron Man 2 (portrayed by Lazarev) | Agent Carter (portrayed by Ronin)
Howard Stark's Russian partner in inventions, until a falling out led to Vanko being deported to Siberia. He is also the father of Ivan Vanko.
- Call-Forward: His appearance in Agent Carter as Howard Stark's partner, as in Iron Man 2 his death drives his son Ivan to seek revenge on Tony Stark.
- The Lab Rat: For Stark and then for Peggy. Jarvis introduces her to him when she needs help tracking down the bad guys from the remains of the nitramine bomb.
- Token Enemy Minority: A Russian-American character, on the protagonists' side, unconnected to the Russian Leviathan organization.
Species: Artificial Intelligence
Voiced By: Paul Bettany, Milton Wolch (Latin-American Spanish dub), Víctor Iturrioz (European Spanish dub), Yasuyuki Kase (Japanese dub)
Appearances: Iron Man | Iron Man 2 | The Avengers | Iron Man 3 | Avengers: Age of Ultron
An extremely advanced AI developed by Tony Stark. J.A.R.V.I.S. assists Tony in just about everything the billionaire develops, has complete functional control of various terminals and robots Tony owns, and in a lot of ways is Tony's house. J.A.R.V.I.S. also serves as the operating system for the Iron Man suit through an up-link, essentially making him the other half of Iron Man.
For tropes relating to the Vision, see MCU: New Avengers.
- Adaptation Distillation: The "Tony's A.I. butler" concept dates back to the 90's Iron Man cartoon. So he goes through two alternate media before making his way to the comic books.
- A.I. Is a Crapshoot: Averted. Not only is J.A.R.V.I.S. both competent and eloquent, he's constantly having back and forth banter with Tony.
- A.I. Roulette: One of his robots (supposedly, Tony's first) is incredibly incompetent. Tony describes it as a "tragedy."
- Animated Armor: In a pinch, he can take direct control of Tony's armor. During the climax of Iron Man 3, Jarvis controls most of Tony's suits on his own; since Tony isn't wearing them or controlling them directly, they speak and behave with Jarvis' own voice and personality.
- Benevolent A.I.:
- During the climax of The Avengers, he offers to call Pepper, an act that has no tangible benefit except comforting Tony during what could be his last moments.
- In Age of Ultron, he puts himself on the line to stop Ultron before anyone else even knows that he exists. He also places himself as a barrier between Ultron and all of the nuclear launch codes by his own volition.
- Came Back Strong: Invoked. After Ultron destroys J.A.R.V.I.S., his salvaged personality is uploaded into Vision.
- Canon Character All Along: When he becomes the Vision.
- Canon Immigrant: Eventually his popularity got him into the comics.
- Composite Character: Though he was originally created as a modernized version of Edwin Jarvis, his role as Tony's A.I is also similar to H.O.M.E.R. from the 1990s comics. He also gains the traits of another character when he becomes the Vision.
- Dead Guy Junior: Revealed in the canon tie-in comics and Agent Carter: J.A.R.V.I.S. is named and programmed after the personality/voice of a once real-life Jarvis that served the Stark family when Tony was a child. note Tony privately admits that the human Jarvis was the only one who was ever really there for him growing up.
- Deadpan Snarker:[shows Tony a gold Mark III render]
Tony: A little ostentatious, don't you think?
Jarvis: What was I thinking? You're usually so discreet.
Tony Stark: Tell you what, throw a little hotrod red in there.
Jarvis: Yes, that should help you keep a low profile.
- Decomposite Character: Initially, J.A.R.V.I.S. was written as a modernized version of the character of Edwin Jarvis. Later on in the setting, it was revealed that Edwin was actually a butler for both Howard and Tony Stark, and though he passed away, J.A.R.V.I.S. was created in his memory.
- Fun with Acronyms: His name stands for "Just A Rather Very Intelligent System".
- Gadgeteer Genius: He's a computer AI, fully capable of engineering components himself and carrying out other complex tasks.
- Heroic Sacrifice: The majority of his programming is destroyed when he tries to stop the seconds-old Ultron, and he dedicates the rest of it to keeping Ultron away from every nuclear launch code in the world. The little that remains is then made into the Vision.
- Hive Mind: Whenever he's controlling robots directly, they all function as one entity, even speaking in unison at one point. He's even able to operate forty of Tony's Iron Man armors at once.
- The Jeeves: He's basically a digital British butler.
- Legacy Character: The real Edwin Jarvis' appearance strongly hints he's this to him.
- Master Computer: J.A.R.V.I.S. assists in just about every aspect of Tony's life. Averted in that J.A.R.V.I.S. is generally nice and compliant, albeit sarcastic as hell and prone to questioning his creator's more reckless stunts.
- Mythology Gag: The name references Edwin Jarvis, the Avengers' butler in the comics.
- Nice Guy: Fiercely loyal to Tony, as shown when he asks him if he'd like to call Pepper before heading for what looks like certain death.
- Servile Snarker: He's quite sarcastic, no doubt about it, but he's loyal to Tony nonetheless.
- Shipper on Deck: For Tony and Pepper. When Tony is apparently about to die in The Avengers, it's J.A.R.V.I.S. who suggests that he call Pepper to say goodbye.
- Took a Level in Badass: In the third movie, Tony gets J.A.R.V.I.S. to operate an entire legion of Iron Man armors. They have their own advantages for being unmanned Animated Armor, thus reducing the disadvantage of their Conservation of Ninjutsu status. Their parts can be detached and re-attached at J.A.R.V.I.S.'s will anytime. Heck, they can still move and kick asses even after some of them are beheaded!
Species: Artificial Intelligence
Voiced By: Kerry Condon, Cony Madera (Latin-American Spanish dub), Danai Querol (European Spanish dub), Eri Yasui (Japanese dub)
Appearances: Avengers: Age of Ultron | Captain America: Civil War | Spider-Man: Homecoming | Avengers: Infinity War | Avengers: Endgame
F.R.I.D.A.Y. is Tony Stark's new artificial intelligence computer system. She was first used during the Battle of Sokovia.
- Artificial Intelligence: Tony uses her as his new AI to run his armor after J.A.R.V.I.S. is uploaded into Vision. And as of Endgame, she operates as the AI for Rescue.
- Awesomeness by Analysis: During the climatic fight of Civil War, F.R.I.D.A.Y. scans Cap's fighting style and finds an opening for her boss to exploit in a matter of seconds. This turns the tide of the fight for Tony.
- Benevolent A.I.: Just like J.A.R.V.I.S. she is a helpful and heroic artificial intelligence.
- Consummate Professional: She is much less snarky than JARVIS and isn't really adorkable like Karen, and does most of her boss's orders professionally like an actual Girl Friday.
- Creepy Monotone: While normally fairly animated, she briefly slips into this when telling Tony that "Sokovia is going for a ride...", to chilling effect.
- Deadpan Snarker: As a female counterpart of J.A.R.V.I.S., this is to be expected.
- Distaff Counterpart: She's J.A.R.V.I.S. with the voice of a woman.
- Fun with Acronyms: Female Replacement Intelligent Digital Assistant Youth
- Girl Friday: She's literally called F.R.I.D.A.Y., and in the comics, she's named after this very term.
- Mythology Gag: In Civil War, Tony mentions that he pictures her as a redhead. In the comics, F.R.I.D.A.Y. is able to project a holographic avatar of herself, and sure enough, she's a redhead.
- Oireland: Her accent. Which is odd - Kerry Condon is Irish yet speaks in a bizarrely affected "Oirish" accent.
- Replacement Goldfish: Tony seems to regard her as one for both J.A.R.V.I.S. and Pepper, what with the Girl Friday name and picturing her as a redhead.
- Servile Snarker: Much like J.A.R.V.I.S., while she snarks at Tony, she is also completely loyal to him.
Other Sentient Stark Technology
Species: Artificial Intelligence (Robot)
Portrayed By: N/A
Appearances: Iron Man | Iron Man 2 | Iron Man 3 | Spider-Man: Homecoming
A mechanized arm robot with a primitive sentient AI Tony built while at MIT that functions as a shop assistant to build his armors.
- Artificial Intelligence: Not nearly as advanced as J.A.R.V.I.S or F.R.I.D.A.Y. It can't talk, it has trouble following instructions and isn't particularly brilliant (hence Tony calling it "Dum-E"), but it's nonetheless capable of showing disappointment, joy, following order and initiative to save Tony by handing him his arc reactor. Overall Dum-E is more akin to a loyal dog than a butler.
- The Cameo: Briefly appears in Spider-Man: Homecoming.
- Good Old Robot: Though its technology is definitely primitive compared to the progressively complex, grandiose and revolutionary tech Tony came up with later in his life, he kept this robot around, despite regularly threatening to scrap it.
- Infant Immortality: Just like how the trope can apply to pets, it applies to Dum-E, who is shown at the end of Iron Man 3 in a trailer behind Tony's car, having survived the collapse of the house. He's operational again in Spider-Man: Homecoming.
- Just in Time: He saves Tony when Stane takes his reactor out of his chest. Tony collapses before he can grab his original reactor. As it looks like Tony won't make it, Dum-E presents to him the reactor it grabbed off the table.
- Punny Name: Its name is clearly a pun on "Dummy." Tony even gives it an Dunce Cap in Iron Man 3.
- Robot Buddy: Functions as sort of one for Tony, especially when he's working in his workshop.
- Running Gag: In the first film, Dum-E manning the fire extinguisher while Tony works on his armors and being way too enthusiastic about spraying him with it.
- The Unintelligible: It "speaks" via various hums that make its mood and intent known.
- Those Two Guys: With U, a similar robot arm.