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Characters / Love Live! Sunshine!!

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This is the character sheet for the Sequel Series Love Live! Sunshine!!.

For characters from the original series, visit their character page here.

For characters appearing in Love Live! School idol festival ALL STARS and its anime adaptation, visit their character page here.

For characters in the spinoff, Superstar!!, visit their character page here.

For characters who appear exclusively in Love Live! School Idol Festival, visit their character page here.


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    In General
"We want to shine!"

The franchise's successor group, this time hailing from Uranohoshi Girls' High School in the rural seaside neighborhood of Uchiura in Numazu. Founded on a whim by µ's fan Chika Takami, they were initially idols for the sake of being idols, but the shaky status of Uranohoshi as an institute gave the group a new purpose, being to support their school and its reputation.


  • Animal Motifs: One piece of merchandise, as well as a set of SIF cards released on Dec. 14, 2017, matches the members of Aqours with a stuffed aquatic animal that (usually) references their character:
    • Chika has a prawn, like the plush she has in her room.
    • Riko has a sea otter.
    • You was associated with a walrus based on the real-life Izu-Mito Sea Paradise's mascot Uchicchi ever since she became the center for Koi ni Naritai AQUARIUM. She also wore a walrus costume in her Imagine Spot on episode 11 of first season. Season 2 reveals that she did work at Izu-Mito Sea Paradise and wore that costume.
    • Kanan has a dolphin to represent with how fond she is of being underwater. Also, her image symbol as a member of Aqours depicts a pair of dolphins.
    • Dia has a penguin, the same animal that Mari "mistook" her for in the Koi ni Naritai AQUARIUM drama CD.
    • Yoshiko has a shark that matches the hanging sleeping bag she uses in episode 10 of first season.
    • Hanamaru has a toad. Her voice actress, Kanako Takatsuki, revealed on Twitter that she owns the same plush.
    • Mari has a leopard seal, referencing Michael, the seal she fished up in the Guilty Kiss drama.
    • Ruby has a coelacanth, which may be the same one that Hanamaru got for her in the Koi ni Naritai AQUARIUM drama.
  • Be Yourself: A major theme of Sunshine is the girls learning what being Aqours means to them and how to shine on their own. In the first season the girls often tried to emulate μ's instead of finding their own unique identity as a group. This is eventually called out by Saint Snow after they come in last place in the Tokyo round and the girls are left wondering what it means to be their own group. By the end of season 1 the girls realise that they no longer need to emulate μ's to be successful and from that point on decide to find their own way of shining. This is shown by the fact that afterwards the girls rarely discuss μ's at all in season 2.
  • Cast Herd: Much like µ's, Aqours' nine members can be divided into several groups of three (or less).
    • There are the years, with first years (Ruby, Hanamaru, and Yoshiko), second years (Chika, You and Riko), and third years (Kanan, Dia and Mari).
    • With SIF in the picture, there's one attribute representative for each year, with Smile members Hanamaru, Chika, and Mari; Pure members Ruby, You, and Kanan; and Cool members Yoshiko, Riko and Dia.
    • Then there are the sub-units CYaRon (Chika, You and Ruby), AZALEA (Dia, Kanan and Hanamaru), and Guilty Kiss (Yoshiko, Riko and Mari).
    • And now there are the Duo-Trio groups, given Fan Nicknames based on the costume themes assigned to them by a fan-voting selection: Twilight Tiger (Chika and Kanan), Inferno Phoenix (Dia and Ruby), Unicorn Blizzard (Yoshiko and You) and Hurricane Blossom (Mari, Riko and Hanamaru).
  • Characterization Marches On: The members' characterizations in the Dengeki magazine, manga, novels, and anime are once again all somewhat different with only the characters' core traits remaining consistent between media. As with the original Love Live, this is an effect and a liberty taken with a franchise that has more than one Alternate Continuity running at a time.
    • An example in terms of plot is Kanan, who in magazine interviews talked warmly about the idol business as another one of Chika's antics that she was pulled into. In the anime's backstory Kanan herself started an idol group with Dia and Mari in order to save the school, and those memories are a big source of angst for the third years for most of the anime series.
    • It's also notable in Dia's case; in magazine interviews she has no initial interest in being an idol (only joining the group after losing a bet to Chika) and expresses disbelief that she'll have to wear frilly idol costumes, but in the anime she's a huge fan of µ's and willingly formed an idol group with Mari and Kanan in the past. She's also much more of an Aloof Big Sister towards Ruby, even to the point of getting along with Hanamaru better than with Ruby and saying that Hanamaru feels more like her real sister, but in the anime she really spoils Ruby.
  • Childhood Friends: Several. Chika and You are childhood friends, they also has this relationship with Kanan (though Kanan is more of an older sister figure); Kanan was also friends with Mari and Dia ever since the three of them were kids. Hanamaru is childhood friends with Ruby in Dengeki G's material, though in the anime this was changed to her being kindergarten classmates with Yoshiko.
  • Color-Coded Characters: Each of them have one image color (listed in their character sections below) to represent them and they mostly stick with those colors with the exception of Yoshiko, whose "gray" image color is functionally better described as "grayscale" with how often it shifts from white to black, and sometimes even strays to blue. Kanan, at least in School Idol Festival, also seems to shift from green to blue.
  • Contrasting Sequel Main Character: Despite various characters sharing similar traits with one another there are a few key differences between Aqours and μ's. While the members of μ's lived in Tokyo and went to a school that was located between three thriving neighborhoods, the members of Aqours live in the rural seaside neighborhood of Uchiura in Numazu, which is quite far away from Tokyo. While μ's were able to constantly improve themselves and able to easily advance through each stage of Love Live without any trouble, the girls of Aqours have had to struggle a lot more and undergo significantly more failures. Finally, even though they weren't able to pass Love Live in their first go around, μ's participation was enough to save their school in it's first semester. Conversely, even after participating in the preliminaries, Aqours’ school was still in danger of shutting down due to low perspective students and in the end they weren't able to get enough students in time and the school was forced to merge with another.
  • Country Mouse: All of the members grew up in the rural seaside town of Uchiura, and the fact that they're idols trying to make it nationwide despite the setbacks of being from the country is a key point of contrast between Aqours' story and µ's. Sole City Mouse Riko has extra narrative significance thanks to being the exception: she gained her valuable music skill from the city, is connected to Otonokizaka, and serves their guide when they visit Tokyo.
  • Determinators: Even if they faced numerous setbacks and failures, they find the strength to stand back up and move on forwards. The biggest one on the group is, surprisingly enough, Chika.
  • Depending on the Writer: In the Anime, Aqours starts from Chika, You, and Riko. In the manga, the group starts from Chika, Kanan, and Riko before You joined.
  • Fangirls: While it's most obvious with Ruby and Dia all of the girls seem to have been inspired by μ's in one way or another with Chika even having a μ's poster on her wall in season 1. One of the major story arcs of the first season is the girls learning to shine on their own rather then just emulating their idols.
  • Girl Group: One composed of students from Uranohoshi Girls' High School.
  • It Is Pronounced "Tro-PAY": The "s" in "Aqours" is silent, and the name is pronounced the same way as "aqua".
  • Legacy Character: A variant, as the third years had named their own group "Aqours" back when they were first years. While the second years were brainstorming names on the beach, Dia on a whim wrote her old group's name in the sand, which led to the unwitting second years adopting it as the name for their own group.
  • Legacy Launch: A variant, as Dia gave the second years the idea to name their group "Aqours", which was the name of her old group, clearly wanting them to carry on her group's legacy. By Episode 9, however, the third years (all of the members of the original "Aqours") all join this new group, thus reclaiming their group's identity. Unlike most examples of this trope, the first and second years do not relinquish the title, but remain in the group as well.
  • Leitmotif: All nine girls have a different tune that plays during special messages (such as Valentine's Day and New Year's messages).
    • Chika has a jazzy, energetic theme with some beach music vibes sprinkled in.
    • Riko has a slow, but elegant piano piece, fitting her status as an Elegant Classical Musician.
    • Kanan has a relaxing, yet still upbeat theme with some high piano notes in the beginning.
    • Dia's theme is written in the style of traditional Japanese music.
    • You has a fanfare with drums and horns.
    • Yoshiko's theme is darkly dramatic, complete with organ music. Not surprising, considering her Yohane persona.
    • Hanamaru's theme is a slow, calming piece played on a Rhodes electric piano.
    • Mari's theme wouldn't sound out of place in a palace thanks to the usage of fancy string instruments.
    • Ruby has a cutesy music box tune to fit her childlike appearance and personality.
  • Meaningful Name: "Aqours" is a Portmanteau of "aqua", for the sea, and "ours", for "a dream we achieve together" (though it's still just pronounced as "Aqua").invoked
  • One Degree of Separation: With the exception of Riko, everyone in Aqours was already connected before the group formed thanks to the prevalence of Childhood Friends. Yoshiko was a kindergarten classmate of Hanamaru, who is the best friend of Ruby, the younger sister of Dia, who in turn was friends with Mari and Kanan, the latter of whom was also friends with Chika, who practically grew up with You. This is all justified since they live in a rural seaside city with a small population, unlike the big city of the previous group.
  • Only One Female Mold: Downplayed, but in comparison to µ's, the Aqours members have much more similar size measurements and heights on top of being more ordered by age (the tallest members are the third years, followed by the second years, then the first years). Hanamaru and Mari are the only real exceptions; Hanamaru being the shortest which emphasizes her having the 2nd biggest chest, and Mari for having the biggest bust by quite a bit.
  • Saving the Orphanage: Similarly to μ's in the previous series, Aqours focuses its efforts on saving their school from shutting down and merging with another school in Numazu. However, unlike μ's, Aqours was not initially founded with this goal in mind. Episode 8, however, reveals that this was why the third years started their initial endeavor as idols, since there was already a rumor that the school would shut down back when they were in their first year.
  • Skewed Priorities: Mari invites the other third-years and the first-years to her house so that they can better come up with songs for the upcoming qualifiers. Instead, they lounge around and help themselves to some afternoon tea snacks.
  • Title Drop: "Sunshine!" is part of their pre-performance cheer, similar to µ's "Music Start!"
  • With a Friend and a Stranger: The second years in Aqours, who were the first three members, are Chika, her Childhood Friend You, and Riko, the New Transfer Student with musical skills.


CYaRon!'s first single, "Genki Zenkai DAY! DAY! DAY!"

The "Smile" subunit, denoted by their bright, poppy sounding music and cheery overtones. They occasionally get slower, softer, more melancholy songs to distinguish them from the usual "happy" stereotype as a way to exemplify their range and versatility. CYaRon! consists of Chika Takami, You Watanabe, and Ruby Kurosawa.

  • Ascended Meme: The misspelling "CRaYon!" (crayon), sometimes used jokingly to refer to the group, was referenced by the Uranohoshi High School Entrance Exam April Fools' Day gag.
  • Genki Girl: The group's defining trait. Best exemplified with their first single, "Genki Zenkai DAY! DAY! DAY!".
  • It Is Pronounced "Tro-PAY": CYaRon is pronounced "Sharon", not "sigh-a-ron" or "see-ya-ron".
  • Lyrical Dissonance: The group's other forte. In particular, "Kaigandoori de Matteru yo" and "Sakura Baibai" are set to bouncy pop rock tracks while having sad lyrics.

    Chika Takami
Image Color: Mikan
Age: 16
Birthday: August 1 (Leo)
Height: 157 cm
Three Sizes: B82/W59/H83
Skills: Softball, karaoke
Hobby: Iron bar, table-tennis, penmanship
Trademark Favorite Food: Mikan(!) note 
Least Favorite Food: Coffee and shiokara
Symbol: A mikan
Voiced by: Anju Inami (Japanese), Jad Saxton (English)

Aqours' founder and leader, who was inspired to create her own school idol group after seeing a µ's performance during a school trip. She serves as Aqours' lyricist along with Hanamaru. She lives at the Tochiman Inn, which is run by her family, and she also has a pet dog named Shiitake.

  • Adaptational Jerkass: Her puppet self in Sunshine's April Fools' special did not at all hesitate to beat up Kanan for a misunderstanding Kanan actually tried to clear up nor did she think twice about sucker headbutting a defenseless Ruby before asking her to join her school idol group.
  • Ascended Fangirl: She is a fan of µ's, and gets to start her own school idol group in the spin-off series.
  • Be Careful What You Wish For: When Chika first heard that Uranohoshi was threatening to close down soon thanks to a lack of students, she was at first excited because that means she'd get to follow µ's for real this time, thanks to the similar situations. When the threat actually became apparent and imminent just when Chika began to cherish the school more for bringing Aqours together, she became desperate to save it... only to be devastated when it actually closes down in season 2.
  • Be Yourself: In episode five, she delivers this to Yoshiko to prevent her from giving up on her "Yohane" persona.
  • Beware the Nice Ones: As the third years find out, while it's hard to get the very positive and cheerful Chika really annoyed, you do not want to push her to that point.
  • Book Dumb: Implied; the anime never brings up her grades, but a few background details and her inability to spell certain words point to this trope. Not only did she get an unimpressive test result of 32 marks in the first PV, she can't even write "Club" in "School Idol Club" correctly in the anime. She even misspells "Aqours" on a banner in one of the official promotional images!
  • Captain Ersatz: Of Kasane Hasekura from SIF, who has a similar build and design. Which make sense as Kasane is voted to be the most popular girl out of original characters in the game.
  • Childhood Friends: With Kanan and Younote .
  • Cloudcuckoolander: Of course she is. In one of the CD dramas when Chika helps Dia pack for a camping trip, she packs things like bowling balls and globes.
  • Deadpan Snarker: In the anime, though this side of her is better shown through her expressions rather than through her dialogue; she can be pretty deadpan at times, usually whenever Yoshiko is concerned. This is more pronounced in the English dub, where her dialogue tends to be more sarcastic.
  • Desperately Looking for a Purpose in Life: You explains that Chika doesn't often get into things because she doesn't like doing anything halfheartedly. Her interest in idols is one of the few, if not the only, things that struck a chord in her heart so strongly that she had to pursue it.
  • Determinator: Very much so. Chika has a very strong sense of perseverance (even more so than fellow leader Honoka), which is pointed out by the other girls. According to You, although Chika doesn't often get into things because she doesn't like doing anything halfheartedly, whenever she sets her eyes on something, she never gives up no matter the circumstances. Asking her if she wants to give up makes her even more determined to succeed. This sense of perseverance is what keeps pushing Aqours to success.
  • Don't Explain the Joke: Has a tendency to do that with her puns, as Riko points out.
  • Dub Personality Change: Downplayed, but her dialogue in the English dub of the anime tends to make her a bit more of a Deadpan Snarker than she is the original Japanese version.
  • Dynamic Character: One of the focuses of Sunshine is Chika's growth as a leader. She starts out greatly admiring µ's and wanting to follow in their footsteps, and believes that as both leader and the person responsible for many of Aqours' memberships, she needs to be strong so that other others will have someone to look to. As she learns things aren't the same for her as they were for µ's, she comes to terms with a series of changes that culminate in her no longer looking to µ's for inspiration and finding her and Aqours' own way of doing things, independent of other groups.
  • Establishing Character Moment: After she was exposed to the world of idolhood via μ's, she becomes determined to save her school, similar to how μ's saved Otonokizaka, and establishes a school idol club.
  • Expressive Hair: Chika's Idiot Hair occasionally moves independently, like an antenna.
  • Fangirl: She is obsessed with µ's. Not just with the group, but anything relating to the group as well. She is actually delighted about the prospect of her school potentially closing down, because it's the same thing µ's went through.
  • Fiery Redhead: The Genki Girl of the group, a Determinator who goes all-out on everything she does, and if Episode 9 is any indication, will get angry at her friends when they fight over absurd stuff with no one to stop them.
  • Fire-Forged Friends: A downplayed example, but she attempts to invoke this among the rest of Aqours in the "Unite! Our Survival" audio drama by deliberately neglecting to pack any gear or food for the group's camping trip, thinking that forcing them to scrounge for food and survive in the wilderness will help their teamwork and unity.
  • Genki Girl: Her very energetic nature is of her key traits, as seen multiple times throughout the anime. The first time she meets Hanamaru and Ruby? She outright asks them if they want to be school idols. Asking her if she wants to give up? This only makes her more determined to succeed.
  • Hidden Buxom:
    • Despite having a bust size of 82, the cover of Genki Zenkai DAY! DAY! DAY! reveals that she is a bit busty. Kuzu Kou's submission for the official CYaRon Comic Anthology also lampshades this as well.
    • Chika's bust in general tends to not get emphasized as much (in both official and fan works) compared to You or Kanan despite having the exact same bust size as You and being only one centimeter smaller than Kanan's.
  • The Heart: She (along with Riko and You) is the glue that holds the group together, and looks after the other members' needs and feelings ahead of her own. So when the second years were temporarily split from the rest of the group to speed their progress up in season 2, besides the Kurosawa sisters, the rest of the Aqours members couldn't find common ground to get along with each other until the end of the episode.
  • Idiot Hair: One small strand of hair sticks out of her head, and she is a bit of a goofball.
  • Idiot Hero: While Chika is fairly well-versed where feelings are involved, she's prone to making odd, nonsensical leaps of logic. These tendencies tend to vary across continuities, with her audio drama incarnation being the most of a space cadet.
  • I Just Want to Be Special: Seeing µ's succeed despite being ordinary high school girls is what directly inspires her to be a school idol.
  • Image Song: "One More Sunshine Story" and "Never giving up!", both of which have the unique distinction of being styled like Broadway musical songs.
  • In-Series Nickname: "Chikacchi", usually by Mari. She occasionally encourages others to address her as such when she introduces herself.
  • Late for School: Arrives late for the start of Uranohoshi's second term.
  • The Leader: Of Aqours. Several episodes cover Chika's development as the leader (and less often, the founder), and she takes the responsibility seriously despite herself.
  • Pungeon Master: Appears to love making puns, though this trait is only seen in Koi ni Naritai AQUARIUM audio dramas.
  • Ridiculously Average Guy: Initially views herself as such, until she discovers school idols.
  • Ryokan Inn: Her family owns and lives in the Tochiman inn.
  • Second Year Protagonist: With Riko and You.
  • Stepford Smiler: At first, she isn't visibly dismayed over the fact that Aqours attained zero votes in the Love Live selections. Justified, since she didn't want to further drag down their morale after their performance in Tokyo.
  • Strong Family Resemblance: She looks a lot like her mother, more so compared to her sisters, especially considering that they both have the same hair color and very similar hairstyles, right down to the ahoge on top of their heads. In fact, Riko initially mistook her mother for a ghost when she saw them both side-by-side.
  • Trademark Favorite Food: Mikan. She has stickers of mikan on her laptop, the one time we see her schoolbag open there are two mikans inside it, she almost undoubtedly is the one who wrote "Mikan" in the sand while brainstorming group names, she wears a Fun Shirt with "Mikan" written in English, her hair strand makes her hair look suspiciously like a mikan...
  • Vocal Evolution: Most prominent with her solo mixes, where Inami's natural voice comes out a bit more and gives Chika the impression of more powerful and mature voice compared to her usual style. The songs themselves are usually a factor as well, since several of the later Aqours songs are more demanding vocally compared to standard idol-type songs.
  • Youngest Child Wins: Chika leads the main idol group this time around, and she's the youngest of three sisters.

    You Watanabe
Image Color: Blue
Age: 16
Birthday: April 17 (Aries)
Height: 157 cm
Three Sizes: B82/W57/H81
Skills: High diving, Weather Forecast
Hobby: Muscle Training
Trademark Favorite Food: Salisbury steak and mikan
Least Favorite Food: Sashimi and anything too dry
Symbol: Sailboat
Voiced by: Shuka Saito (Japanese), Apphia Yu (English)

Chika's childhood friend, and one of Aqours' costume designers alongside Ruby. She's athletic, and Chika's first supporter in forming the group. She really loves all kinds of uniforms. She's also a member of the high diving club at Uranohoshi Girls High School, and is good enough to qualify for the national team.

  • The Ace: She's a skilled illustrator and concept artist, has enough charisma to get a selfie with dozens of new fans, is able to make professional level idol costumes with basically no prior experience, able to diagnose problems with dance routine based on her experience as a national-level high diver, is a Supreme Chef, and has at least some basic knowledge of judo.
  • Catch Phrase: "Yousoro", a sailing termnote  which happens to start with her name. She sometimes plays with it, like instead saying "Yoshiko" the same way while Yoshiko is around, or saying "ohayousoro" in the morning (the latter being a pormanteau of "ohayo"note  and her catchphrase).
  • Character Tic: She tends to salute a lot. This is because her father is the captain of a ferry, which she aims to be herself one day.
  • Childhood Friends: According to the anime, she is this with Chika and Kanan.
  • Daddy's Girl: She loves her papa. Supplementary material often talks about how she looks up to him and in the anime, how she looks forward to him finally coming back from his trips overseas during the summer.
  • A Day in the Limelight: Gets one on Episode 11. See Green-Eyed Monster below.
  • Even the Girls Want Her: You is one of the most popular girls in Aqours in-story; at some point before the group even has their first live show, she gets a group photo with over a dozen school girls.
  • Green-Eyed Monster: Episode 11 has her realize that she's jealous of all the time Chika has spent with Riko while bringing Aqours together, especially when it was she and Chika who began the school idol club in the first place. However, she eventually talks it out with Chika and they come to a better understanding.
  • Image Song: "Koi ni Naritai AQUARIUM", in which she's the center.
  • It's Pronounced "Tro-PAY": A recurring issue with English speaking fans is that despite being officially spelled "You", her name is not actually pronounced like the English word "you", as the "u" is meant to represent the long "o" sound; it is pronounced "Yo-".
  • Male Gaze:
    • The Happy Party Train PV treats us with a glorious sight of wet You in a competitive swimsuit when she's coming out from a pool.
    • Also in her Character Focus episode shows off her enormous breasts covering almost the entire screen and then being groped by Mari from behind.
    • And then two episodes later, You's lower pants was briefly seen at the intro of MIRAI TICKET.
  • Meganekko: Seen wearing a pair of glasses with a brown frame in episode 11.
  • Miko: She dresses as one when the group visits the Kanda Shrine in episode 7.
  • Ms. Fanservice: Not quite to the same degree as Kanan, but some promotional material likes to take advantage of the fact that she's a professional-level swimmer with the body to match.
  • Not the Fall That Kills You: Almost suffers this after diving over a railing to grab an idol uniform that Kanan hurled out the window one floor above. Lucky for her, Chika and Riko were there to grab her before she could fully go over.
  • Out of Focus: She's fairy prominent early on but soon recedes into the background until she has her single focus episode in Season 1. She gets very little focus in Season 2.
  • Passionate Sports Girl: She's very into swimming and high diving (she's actually good enough to qualify for the national team in the latter), and wakes up early every day to do muscle training and jogging. However, stamina-wise, Kanan outdoes her.
  • Pervert Revenge Mode: She responds to Mari groping her chest by judo throwing her.
  • Power Copying: A more mundane example; the reason why she comes across as The Ace is because she can easily pick up various skills from others. Because she is able to analyze form due to her diving experience, in the event of another Aqours member being unable to perform, she is capable of copying that person's dance steps to fill in for the missing member in formation.
  • Satellite Character: In the anime, her character is almost entirely built on her being Chika's best friend. Even her Character Focus episode is entirely about it!
  • Second Year Protagonist: With Chika and Riko.
  • Supreme Chef: Revealed to be this in Episode 10, as her dish was the only one prepared by the girls to sell. Additionally, she was able to turn Yoshiko and Mari's dishes into delectable curry as well (she does however credit it to her father's recipe rather than to her own skills).
  • Tomboy and Girly Girl: The athletic and outgoing tomboy to Riko’s shy and modest girly girl.
  • Tomboy with a Girly Streak: She's very athletic and aims to be a ferry captain like her dad, but she's still enthusiastic about being a school idol and is one of the costume designers for the group.
  • Tomboyish Baseball Cap: She wears one with her name on it as part of her training outfit, and she's one of the more athletic members of the group. She also wears a backwards baseball cap during the trip to Tokyo in Episodes 7 and 8.
  • Undying Loyalty: To Chika. She's been devoted to her since they were kids and has always been by her side since.

    Ruby Kurosawa
Image Color: Magenta
Age: 15
Birthday: September 21 (Virgo)
Height: 154 cm
Three Sizes: B76/W56/H79
Skills: Sewing
Trademark Favorite Food: French fries and sweet potatoes
Symbol: Lollipop
Voiced by: Ai Furihata (Japanese), Sarah Wiedenheft (English)

Dia's shy younger sister, and a huge fan of idols herself. She and You work on the costumes for Aqours. She's very good at sewing.

  • The Baby of the Bunch: She tends to be treated this way, being the most childish, innocent and youngest of the group (but not the smallest; Hanamaru is actually shorter than her), as well as already being Dia's younger sister.
  • Big Sister Worship: She loves Dia and greatly looks up to her, even to the point of being hesitant to join the group at first since it would make Dia angry. She's even raising her voice when debating about big sisters with Leah.
  • Catch Phrase:
    • "Ganbaruby!", which combines her name with the Japanese word ganbaru (meaning "I'll do my best").
    • In English she uses the similarly punny "I'll do my Rubesty!"
  • Character Development: Gets quite a bit in Season 2, in which she becomes noticeably more assertive due to her desire to make Dia proud of her, as well as wanting to stand on her own without her sister's help. She even goes so far as to seek out and befriend the antisocial Leah, who she was shown to be intimidated by, and arrange a performance with the rest of Aqours and Saint Snow. It's highly doubtful that she would have been able to muster up the courage before she joined Aqours.
  • Cower Power: She is quick to hide behind Hanamaru after being startled by Yoshiko falling out of a tree. Ironically, Hanamaru is 2cm shorter than her.
  • Cry into Chest: Does this to Dia after returning from the Tokyo performance.
  • Cute, but Cacophonic: Her fits of shyness involve shrieking at the top of her voice. Apparently this is common enough that Hanamaru knows to cover her ears before it starts happening.
  • Cute Clumsy Girl: Is said to be one by her sister, Dia. She also tends to trip a lot.
  • Dangerously Short Skirt: In Season 1 episode 5, while being in an Elegant Gothic Lolita outfit. While other members of Aqours were also dressed this way, Ruby's skirt was explicitly mentioned online. Her sister did not like it.
    Dia: It's way too lewd!!
  • Depending on the Writer:
    • In the anime, she is a fan of fellow Shrinking Violet, Hanayo, from µ's. In the manga adaptation, she is instead a fan of Rin (which is switched to Hanamaru instead).
    • Both the Dengeki G's stories and the manga, she is shown to be androphobic, while the anime omits her phobia due to the show's Chromosome Casting.
  • Does Not Like Men: In the Dengeki Gs stories and the manga adaptation, she is noted to be androphobic. Somewhat justified, as her dad is the only man she has extensively talked to.
  • Family Theme Naming: With Dia, as they're both named after precious stones.
  • Fire-Breathing Diner:
    • She becomes one after eating Yoshiko's "Tears of a Fallen Angel", takoyaki stuffed with Tabasco sauce.
    • And also in this quote in School Idol Festival where she consumes kimchi as Korea's poster girl.
  • Girlish Pigtails: Of the "two side up" variety, which fits her since she's often the most childish of the group.
  • Hidden Depths: Ruby breaks free from her shy self when she's arguing with Leah in favor of her sister Dia.
  • Important Haircut: In Dengeki and the SIDs, Ruby used to have longer hair in something like a Hime Cut just like Dia as a part of being a daughter of the Kurosawa family, but at some point she cut it to her current look as a way of self-expression and to somewhat distance herself from her family name, which she's also stated to have insecurities about upholding well.
  • Little Miss Snarker: Even she can have her moments. Mainly towards Yoshiko.
    (when discussing how to get to the Love Live! qualifiers)
    Yoshiko: Then allow the fallen angel's wings to transport you!
  • My Dad Can Beat Up Your Dad: She has a brief argument with Leah in Episode 9 of Season 2 over who has the better big sister.
  • Not So Different: Hanamaru notes this of her and Dia after both stutter and attempt to run away after being probed on the third years' past, as well as both reacting in a similar manner after being caught in Yoshiko's grappling hold.
    • Also with Leah Kazuno, due to them both being socially awkward first years who admire their older sisters greatly. Leah even cowers behind Ruby at one point the same way that Ruby usually does with Hanamaru.
  • Only Friend: She was this to Hanamaru prior to Aqours, because she spent a lot of time in the library reading about idols.
  • Rock Theme Naming: Her name is Ruby and her sister's name is Dia, which is short for "diamond". According to Dengeki interviews, it's a tradition in the Kurosawa family to name their daughters after precious stones.
  • Rose-Haired Sweetie: A very bubbly and kindhearted girl with reddish-pink hair.
  • Shrinking Violet: Gets nervous easily and stutters a lot, so she often hides behind her best friend Hanamaru. Somewhat played with in that instead of shrinking away, she shrieks.
  • Sibling Yin-Yang: Ruby is timid, playful, clumsy and only raises her voice when her shyness hits, while her older sister Dia is assertive, all-business, prone to yelling and a perfectionist. Both, however, like idols.
  • Super Drowning Skills: Downplayed, apparently she can't swim despite living in a seaside town.
  • Tareme Eyes: Which highlight her timid and innocent personality.
  • Third-Person Person: Some of her speech patterns contain this, presumably due to her "little sister" image.
  • Those Two Girls: Often seen together with Hanamaru.
  • Verbal Tic: Whenever she is surprised, scared or under stressful situations, poor little Ruby intones a unique and cute onomatopoeia of panic which sounds like "PiGi!"; or the long stretched-out version of "PiiiiGiiiiiiii" when she is screaming.
  • Why Did It Have to Be Snakes?: If this magazine scan is any indication, she was originally going to be afraid of dogs, but that trait ended up transferred to Riko instead. In the manga, she also has problems when talking to other men. Averted in the anime, where Ruby is shown to have no problems with dogs and her fear of men isn't explained.
  • Yamato Nadeshiko: Ruby is a shy, modest girl and a bit submissive towards her older sister Dia but develops the Silk Hiding Steel part as she undergoes Character Development. According to Dengeki interviews and the School Idol Diaries, she's had insecurities about living up to this trope, and she used to have a Hime Cut like Dia before cutting her hair to its current length.
  • You Gotta Have Blue Hair: Reddish-pink hair, in this case.
  • Zettai Ryouiki: On her practice clothes.

AZALEA's first single, "Torikoriko PLEASE!!"

The "Pure" subunit, consisting of Kanan Matsuura, Dia Kurosawa, and Hanamaru Kunikida. Unlike the previous "Pure" subunit, lily white, AZALEA has a notable Electronic Music twist on the usual pure themes, blending synth and soft rock with graceful vocals and lyrics.

  • Electronic Music: Their music style. The synths are used to either highlight the maturity of its members ("Innocent Bird", "Sotsugyou desu ne") or to enhance the dreamlike element of their songs ("Tokimeki Bunruigaku", "Galaxy Hide and Seek").
  • Floral Theme Naming: Much like lily white before them, AZALEA is... well, an azalea.
  • Lighter and Softer: Their songs tend to be a lot softer in terms of music, their album covers have a gentle dreamlike quality, and their name was chosen to reflect the mature, modest feel the members give off.
  • Meaningful Name: The azalea is the prefectural flower of Shizuoka, where Uchiura and Numazu are located. In hanakotobanote , the azalea means patient or modest, which reflects the members' image.
  • Pink Means Feminine: AZALEA is the most feminine among the Aqours subunits and they have pink as their subunit image color.

    Kanan Matsuura
Image Color: Green
Age: 17
Birthday: February 10 (Aquarius)
Height: 162 cm
Three Sizes: B83/W58/H84
Hobby: Observing the sky, swimming
Skills: Diving, operating a boat
Trademark Favorite Food: Sazae (sea snail) and wakame (seaweed)
Least Favorite Food: Umeboshi (pickled plums)
Symbol: Dolphins
Voiced by: Nanaka Suwa (Japanese), Michelle Rojas (English)

A childhood friend of Chika, and later, You. She helps run a scuba diving shop with her family, and is a scuba diver herself. She oversees Aqours' physical training and dance routines.

  • Badass Arm-Fold: She does this in season 2: in episode 1 just after Chika arrives late to the gymnasium, then in episode 6 when she asks Chika to demonstrate she could do a special routine devised by her, Mari and Dia two years ago, and again during the Couch Gag credits for episode 7. This is despite rarely showing this across either season.
  • Beneath the Mask: Kanan spent most of the first season coldly pushing away Mari after the latter's return while outright refusing to reconcile with her once best friend after an incident in the past that broke her, Mari's, and Dia's friendships apart. Turns out, the aloofness Kanan displayed towards her was a deliberate act out of kindness on her end because she cared that much for Mari.
  • Book Dumb: Chapter 10 of Love Live! School idol festival ALL STARS reveals that her grades are bad and might actually be worse than Chika's.
  • Bridal Carry: Does this to Mari in the beginning of Season 2, apparently to check her weight.
  • Broken Bird: The incident from two years ago turned her much more emotionally distant. The first catalyst was failing to perform on purpose due to Mari's ankle injury before the third years' first live performance in Tokyo, which causes them to demoralization for their failure. And the second catalyst was to quit being an idol; disbanding the first Aqours in the process so Mari would finally take one of the overseas study offers.
  • Catch Phrase: "Hagu shiyou~!"note 
  • Childhood Friends: With Chika, Younote , Mari and Dia.
  • Cool Big Sis: To Chika, You and later even Riko, who admire her maturity and see her as a bit of a role model. Kanan in turn looks after them and offers advice much like a real older sister.
  • "Could Have Avoided This!" Plot: A lot of her issues and problems she faced could have been solved if she had just told Mari from the beginning why she didn't perform on stage or disbanded their idol group. Mari calls her out on this in episode 9.
  • Cuddle Bug: Has been this ever since she was a child. The first time she meets Mari? She asks for a hug. When she's afraid? She hugs someone close (or a pillar). When Mari slaps some consciousness on Kanan, and asks her to slap back? Kanan hugs her instead. note 
  • Curtains Match the Window: Purple hair and eyes, though her hair is in a darker shade.
  • A Day in the Limelight: Shares one with Mari in episode 9 of Season 1.
  • Dumb Jock: Downplayed, she’s not an idiot per se (she’s actually one of the more rational and levelheaded girls), but she has poor grades in school despite her athletic prowess.
  • Even the Girls Want Her: Just like You, Kanan is popular among girls, as seen in episode 11 of Season 1.
  • Hidden Depths:
    • When Mari comes back to Japan from studying abroad, she wants to scout Kanan into Aqours, but Kanan refuses, and doesn't want to reconcile with her old friend as seen on subsequent episodes. However, this is all a facade, as Kanan delibarately refused because she didn't want to emotionally cause Mari to suffer from the same pain they and Dia went through two years ago. When she finds out she was actually causing her former best friend to suffer by refusing to reconcile with Mari, as the latter just wanted to be with her friend, Kanan finally breaks out and reconciles with Mari.
    • In Season 2 episode 6, when Chika is trying to practice the special routine the third years devised two years ago (which Kanan didn't approve of), after several failed attempts (and injuries sustained) throughout the evening, she tries to convince Chika into giving up if she can't pull it off by the next day. However, by the next day, when Kanan comes to check in on Chika, the third years can be seen with their faces slightly dirty. Turns out, Kanan actually didn't want Chika to keep hurting herself, and that the third years had seemingly practiced the routine if Chika couldn't pull it off in the end.note 
  • I Hate Past Me: A downplayed example, but on the train home from Tokyo, she remarks that Saint Snow's victory-oriented attitude reminded her of herself two years ago, which is why she couldn't bring herself to think that way in her goal of saving her school.
  • Image Song: "HAPPY PARTY TRAIN", in which she's the center.
  • Informed Attractiveness: She's often stated to have the best body and gets quite a few fans in-series because of this. Based on looks however, you wouldn't really be able to tell given the relative similarity in body types among the group and the fact that almost all the girls are drawn attractively.
  • Ms. Fanservice: She's often stated to have the most attractive body in Aqours, and the anime isn't shy about showing it off.
    • Dia tried to turn Kanan into an example of this trope in episode 10 of season 1 in order to lure customers. We get a long-lasting Male Gaze as Dia explains her plan to her.
    • In episode 12, she's seen opening that tight wetsuit of hers, revealing her bikini top (and cleavage) underneath.
  • Not So Above It All:
    • Season 2 reveals that the ever calm and cool Kanan can still be afraid of creaking noises and being high up.
    • Throughout Chapter 10 of ALL STARS, she repeatedly tries to make up excuses to get out of studying and frequently complains about it, showcasing an immature streak that only shows up when it comes to her poor grades.
  • Only Sane Woman: Even compared to the likes of Riko and You, she's the least likely to get worked up over anything.
  • Out of Focus: At least in the first half of Season 1, as she does not appear at all in episodes 5 and 7, and only has a brief non-speaking cameo in episode 3. This is justified due to being unable to attend school, since she has to help run the family business as her father is injured. She's officially back at school in episode 9, and given some focus from that episode onward.
  • Outdoorsy Gal: She spends enough time outdoors that she would rather go out to the beach instead of just reading about it in books, as Season 2 episode 2 indicates.
  • Passionate Sports Girl: Among the members of Aqours, she possesses the best stamina. She jogs every morning, including scaling several flights of stairs. As part of her job at her family's diving shop, she also scuba dives regularly. Notably, she is the only member of Aqours who doesn't get the slightest bit exhausted from Umi's training regimen or the one Saint Snow gives them, which wipes out the rest of the characters.
  • Raised by Grandparents: In the Dengeki continuity, she lives with her grandfather. This doesn't seem to be the case in the anime, since she mentions her dad in the first episode.
  • Rapunzel Hair: Even in a ponytail, Kanan's hair typically ranges from waist to hip length, and it's in very good condition considering how much time she spends in seawater.
  • Super Strength: She's implied to regularly bridal carry Mari to check her weight. She's also strong enough to accidentally break the lever of the mikan plantation trolley the group uses in Season 2 episode 3.
  • Tareme Eyes: Which highlight her kind and soft personality.
  • Team Mom: Seems to fill this role, looking after everyone's well-being even to the point she ignores her own feelings to do so.
  • Tomboy and Girly Girl: If one can call her passion for working out and scuba diving as "tomboyish", then she's the tomboy to Mari's girly girl.
  • Tomboy with a Girly Streak: She’s a Passionate Sports Girl who jogs and works out every morning and frequently goes scuba diving, but she also has a deep love for nature, is a Cuddle Bug, and has no problem wearing frilly dresses, especially as a member of AZALEA.
  • Tragic Keepsake: An old notebook of Aqours dance formations, as pointed out by Mari. Kanan tries to dispose of it by throwing it into the ocean, only for Mari to jump out after the book and get it back.
  • Used to Be More Social: Seems to be the case with her, based on flashbacks.
  • Verbal Tic: Season 2 gives her "umu!" in place of "yes" or "hmm".
  • We Used to Be Friends: Before the start of the series she was quite close with both Mari and Dia having formed a school idol group with both of them when they were first years. After two years apart she's shown to be quite distant to Mari (outright refusing to reconcile in one episode) and isn't shown interacting with Dia much (if at all). After sorting out her issues with Mari, the three reconcile at the end of episode 9.
  • You Gotta Have Blue Hair: Deep blue, fitting for someone who spends lots of time swimming and scuba diving.

    Dia Kurosawa
Image Color: Red
Age: 17
Birthday: January 1 (Capricorn)
Height: 162 cm
Three Sizes: B80/W57/H80
Hobby: Watching movie, reading
Skills: Koto (Japanese musical instrument), chanting, dressing in kimono
Trademark Favorite Food: Flan and matcha-flavored sweets
Least Favorite Food: Salisbury steak and gratin
Symbol: Hibiscus
Voiced by: Arisa Komiya (Japanese), Morgan Garrett (English)

Uranohoshi's (usually) cool and collected Student Council President, and Ruby's older sister. She was raised in a very traditional Japanese household and comes from a well-known and respected fishing family.

  • A-Cup Angst: Invoked by Mari on Season 1 episode 3. When Mari hugs Dia after not seeing her for almost two years, she then gently gropes Dia while jokingly stating her breasts didn't grow during that time. A very flustered Dia then snaps at her for that.
  • Anywhere but Their Lips: In her childhood flashback, Dia kisses Ruby's forehead to make her pain go away. Also the closest thing to get a canonical kiss scene in the Love Live anime.
  • Beauty Mark: Has one below her mouth.
  • Big Sister Instinct: She definitely has this towards Ruby.
    • When she sees Ruby's outfit in Yoshiko's video, she gets pissed.
    • It happens again after Ruby eats Yoshiko's very spicy cooking, immediately demanding what she put in there.
    • Dia also takes action to protect Ruby (and Riko) from a sea lion at the aquarium.
    • During a pillow fight, she also intercepts and catches a pillow that Mari tries to throw at Ruby. Dia then demands to know what the others were doing to her.
  • Bridal Carry: Carries an embarrassed Ruby this way through an imaginary blizzard in their duo-trio set drama track. In the last track of the set, while the rest of Aqours waits for Riko, Hanamaru and Mari to meet them at the summit of Mt. Fuji, Dia also threatens to personally track them down and carry them there herself the same way.
  • Catch Phrase: "Buu buu desu wa!"note 
  • Character Focus: Season 2 episode 4 focuses on Dia and her attempts to become more closer and personal to the rest of the Aqours members other than Mari and Kanan (who are already close to her since childhood).
  • Character Tic: Scratching the area around her mole in nervousness when trying to keep a secret from others.
  • Chewing the Scenery: Begins harping on about μ's after Chika pronounces it incorrectly.
  • Childhood Friends: With Kanan and Mari.
  • Closet Geek: She's a walking µ's encyclopedia, but she'd never admit it of her own free will. She used to be much more open about her love of µ's before entering high school. This is because of the disbanding of the first Aqours group, which she was a part of, due to their failure to perform in Tokyo. Though she was passionate about being in a school idol group like µ's when she was a first year, her falling out with Kanan and Mari led her to become outwardly bitter about it, even telling Ruby to keep anything to do with idols out of her sight. After Kanan and Mari mend their friendship and the third year students join the new Aqours group, she's more openly passionate about µ's.
  • The Comically Serious: Despite her position as Student Council President of Uranohoshi, it's hard to take her seriously overall.
    • She slams her palm on a table as she objects to Chika's club application and hurts it in the process, to Chika's amusement.
    • She blasts at Chika for pronouncing μ's incorrectly before harping on about her love for the group.
  • Continuity Nod: In the "Koi ni Naritai AQUARIUM" Drama CD, she, Kanan and Mari have to go look for an escaped penguin, and Mari manages to drive her up the wall with an Insane Troll Logic argument that the penguin might be a stray from Antarctica and thus, she should keep it. Later, in the AZALEA Drama where she and Kanan have to look for Hanamaru in Mari's hotel, they find a locked door, and Dia, on the verge of losing it, guesses that a penguin is behind it.
  • Cool Big Sis: To Ruby.
    • Despite their contrasting personalities and that Ruby seems to sometimes feel intimidated by Dia's more assertive attitude (enough, for example, for Ruby to hesitate before going through with becoming an idol because it might upset Dia), it's shown that they have a good relationship, that was even closer when both were μ's fans at the same time.
    • She comforts a visibly upset Ruby after the latter, alongside the rest of Aqours, returns from her Tokyo performance, and praises her for doing her best.
    • In Dengeki G stories, this is how Hanamaru sees her, feeling envious of Ruby for having such a kind elder sister.
  • Cry Cute: A young Dia is seen in a flashback crying over the complexity of a railway system.
  • Defrosting Ice Queen: While initially opposed to the formation of a school idol club and remaining aloof towards Aqours for a while after Mari approves the club, she slowly starts to lend them her support and expresses concern that they may meet the same crushing demoralization that hit her, Kanan, and Mari two years ago when Kanan purposely failed to perform due to Mari's injury in Tokyo. This culminates in episode 4 of season 2, where she feels that she's not close enough with other Aqours members.
  • Don't Call Me "Sir": Because her demeanor tends to be more formal and serious compared to her fellow third years, the first and second year members of Aqours constantly use the "-san" honorific to refer to her, as opposed to "-chan" for the other third years. Episode 4 of the second season revolves around her struggles with this, as she too wants to be addressed using "-chan", believing that "-san" creates a barrier between herself and the other members of the group. The title of the episode even lampshades this trope. Ironically, Dia herself refers to almost all the other girls with the "-san" honorific (with the only exception being Ruby, since they're sisters).
  • Dude, Where's My Respect?: Has this reaction following Aqours' performance in the first Love Live preliminaries, when a group of schoolgirls fangirl over the other members, but have no clue who she is.
  • Engineered Public Confession: A variant of this, as she inadvertently broadcasts her knowledge of μ's for the whole school to hear after Chika accidentally turns on the PA system.
  • Family Theme Naming: With Ruby, since they're both named after precious stones.
  • Fangirl: It turns out she's an over the top μ's fanatic. Her favorite member is predictably Eli Ayase, because she's also a student council president and idol.
  • Flower in Her Hair: Dia in some of her cards and official illustrations.
  • Freudian Slip: Near the end of her tirade about µ's in the second episode:
    You: W-wow, are you actually a µ's fan?
    Dia: Of course! Who do you think I— I mean, this is common knowledge!
  • Generation Xerox: The "Miracle! A Treasure for the Future" audio drama reveals that an ancestor of the Kurosawa family took a photo with eight of her friends and hid it in a cave as a family treasure. Decades later, Dia goes looking for the treasure, not being aware of its nature. Eventually finding the photo, Dia decides to keep it, but not before taking a photo with the rest of Aqours and leaving it in the cave to replace the one she took.
  • Giving Someone the Pointer Finger:
    • Nearly stabs Chika between the eyes with her fingernail after Chika laughs at Dia hurting her own hand.
    • Happens again with Ruby in season 1 episode 10.
    • She does this to the second-years when they come up with an idea to take random part-time jobs, and later to a customer in a flea market in season 2 episode 4.
  • Graceful Loser: An easy to miss example; when Mari dares Chika, You and Riko to succesfully fill their school's auditorium for their first live in order to have their school idol group approved, she no longer tries to stop them and goes on with Mari's approval, averting her Obstructive Bureaucrat side.
  • Hair Color Dissonance: Most of the time, Dia's hair appears to be a very dark brown, though in some pictures it appears black.
  • Hair-Trigger Temper: Just about anything sets her off. In both of the audio dramas that prominently feature her, she completely loses it when having to deal with Mari & Hanamaru's shenanigans.
  • Hidden Depths:
    • Apart from believing that no other group could match µ's, her attempts to prevent Chika from starting a school idol club were also borne from her own crushing failures when she tried to be a school idol in her first year, and wanting to spare Aqours from experiencing the same trauma should they fail in Tokyo like she did.
    • She also brings up how idols need to make their own songs. For someone who despises idols, she knows quite a bit about them. Then you realize she's a Closet Geek.
  • Hime Cut: Worn to fit her image of traditional Japanese regality, even if her personality falls short of the associated demureness and serenity.
  • I Never Said It Was Poison: She accidentally outs herself as the one who knocked over Chika's bowling set-up in "Aberration! A Midnight Mystery", by claiming that she didn't trip over it, when no one brought up how the set-up was knocked down to begin with.
  • Japanese Politeness: Speaks very formally at all times, to the point of referring to all her friends with the honorific "-san" (even her Childhood Friends Mari and Kanan), and ending nearly all of her sentences with the very feminine and polite "desu wa". Justified, given her ojou status.
  • Jerkass Has a Point: While harsh about it in the early episodes, she wasn't wrong about her criticisms of Aqours, such as claiming they only managed to fill the school auditorium out of the townspeople's good will (which showed when they got zero votes from the audience in Tokyo), or that they couldn't sustain their popularity rank with gimmicks such as fallen angel outfits alone (with their rating plummeting soon after to prove her point). That she would go out of her way to make such points also hinted that she was secretly concerned for them, and indeed, she was very comforting and understanding when they bombed in Tokyo since she and her friends went though the same thing.
  • Keigo: Speaks in very formal linguistics at all times (even using the very formal pronoun "watakushi" for herself), highlighting her upbringing from a very traditional (and wealthy) Japanese background.
  • Large Ham: She's usually VERY melodramatic whenever she loses her temper.
  • Milking the Giant Cow: Chika mispronounced µ's name, causing Dia to make a gesture as she starts to chew the scenery.
  • Not So Above It All: Despite her attempts to maintain a serious demeanor, more often than not, she finds herself swept up in the rest of the group's zaniness.
  • Not So Different:
    • Hanamaru notes this of her and Ruby after both stutter and attempt to run away after being probed on the third years' past, as well as both reacting in a similar manner after being caught in Yoshiko's grappling hold.
    • And in flashbacks to when they were children, we see her mannerisms and expressions were very similar to Ruby's, including hiding behind Kanan the way Ruby hides behind Hanamaru.
  • Obstructive Bureaucrat: She, like Eli, opposes the formation of an idol club at her school, at least initially. However, it's not because she doesn't like school idols; she's actually a huge fan of µ's, and believes that no other group could possibly match their greatness. It's later revealed that this is also because she used to be part of a school idol group with Mari and Kanan, and she doesn't want Chika and the others to go through the same disappointment they faced when they failed to perform in Tokyo. She softens as the series goes on.
  • Older Is Better: Dia is seen possessing her own flip-phone.
  • Ojou: She's the eldest daughter of an old and very prominent fishing family, and she speaks and acts formally.
  • Only Sane Woman: Subverted. Despite being the Student Council President and seemingly being the picture of order and reason, Dia is incredibly obsessive and prone to losing her head over trivial things.
  • The Perfectionist: She's very concerned with things being perfect, and can get easily worked up over trivial details.
  • Pinocchio Nose: She has a tendency to scratch her mole when she is hiding something.
  • Proud Beauty: In the mobile game, she will frequently brag about how good she looks, and one of her reactions to touching her partnered portrait is saying she didn't know she was such a babe, being amused by the player character staring at her so intently.
  • Rock Theme Naming: Her name is short for "diamond" and her sister's name is Ruby. According to Dengeki interviews, it's a tradition in the Kurosawa family to name their daughters after precious stones (though Dia mentions that her father made the unusual decision to pick English-sounding names for her and Ruby rather than Japanese names).
  • Runaway Fiancé: In School Idol Diary, Dia reveals that she plans to run away if an arrange marriage between her and a random man happens in the future.
  • Saying Sound Effects Out Loud: Her catchphrase, "Buu buu desu wa!", since "buu buu" is the Japanese sound effect for a buzzer in a trivia show. She makes this sound when she is denying something completely , such as when the girls couldn't come up with the answer whenever she's in her Fangirl mode.
    • Subverted in the dub. She makes an angry buzzer sound for the same effect, but later changes to "boop boop" in the second season.
  • Serious Business: She does not like it when school idols are treated lightly. Lampshaded by characters for "seriousness" in the scene where she rants about Chika mispronouncing μ's name.
  • Shared Family Quirks: In flashbacks, Dia shares a lot of Ruby's nervous mannerisms, and even now they get drawn out in the right situations.
  • Sibling Yin-Yang: Dia is assertive, all-business, prone to yelling and a perfectionist, while her little sister Ruby is timid, playful, clumsy and only raises her voice when her shyness hits. Both, however, like idols.
  • Silk Hiding Steel: Has the upbringing of a Yamato Nadeshiko? Check. Has very polite speech patterns? Check. Is she determined, perseverant and unafraid to defend her friends, especially her sister? Check, check and double check.
  • Stealth Mentor: While apparently taking the Obstructive Bureaucrat stance, she's the one who turned on the backup generator for the school auditorium in Episode 2, and wrote "Aqours" in the sand when Chika, Riko and You were thinking of names for their group.
  • Student Council President: Of Uranohoshi Girls' High School. Though she is very responsible and can be good at getting situations under control, she does have a tendency to put off her paperwork and cause it to pile up over time, necessitating a bail out from the other members of Aqours.
  • Super OCD: In the "Mystery! Sea Paradise Discovery!" audio drama, she goes off on a long rant about among other things, there being three aquariums in close proximity in Uchiura, two of those aquariums having dolphin tanks, the corruption of "san" (three) and "tsu" (bay) into "Mito" as part of Izu-Mito Sea Paradise's name, and why every city in Japan should have an aquarium due to proximity to the ocean.
  • Team Mom: Despite initially being against the formation of an idol group, Dia has been supporting Aqours both from the background and emotionally ever since their formation, like turning the emergency generators on in episode 3's blackout and explaining that Aqours' performance in Tokyo, despite garnering 0 points, wasn't a failure. This role even extends toward the other 3rd years:
    Chika: You really like [Kanan and Mari], don't you?
    Dia: Well, you're going to have to take care of them now. They're actually quite sensitive.
  • Training from Hell: She finds the training regimen Umi drafted and attempts to have Aqours follow it, which naturally leads to this. After the training wipes out everyone except Kanan, she questions how μ's could possibly train like that, not realizing that μ's themselves never actually used said training regimen in the first place!
  • Tsundere:
    • The Harsh type, of the classic variety. She is very assertive, fiery, and temperamental, but also has a softer side that seems to show up when people and things she cares about are involved: she is supportive of her little sister, is mentioned to care a lot about her old friend Kanan, and is very passionate about μ's (though she reacts in modern tsundere fashion if this is pointed out).
    • Also worth mentioning is that, despite losing her patience with Mari several times, she's still seen with both her and Kanan at the town meeting at the beach at Season 1 episode 6, much like a normal group of friends.
  • Tsurime Eyes: The most noticeable of the girls; they highlight her icy and serious personality.
  • Verbal Tic: In similar fashion to Ruby, Dia also shouts ''"Pigyaaaa!" when stressed or surprised (or in pain), but unlike her sister she's a lot more conservative about it. The 2nd Years even comment on the resemblance after Yoshiko puts Dia in a grappling hold.
  • Yamato Nadeshiko: She has the looks and upbringing of one, looks really beautiful in any Japanese-themed dress, and tries very hard to be polite, mature and dignified. However, she's ultimately a subversion since she's too temperamental and melodramatic to fit the trope in terms of personality.

    Hanamaru Kunikida
Image Color: Yellow
Age: 15
Birthday: March 4 (Pisces)
Height: 152 cm
Three Sizes: B83/W57/H83
Trademark Favorite Food: Mikan and red bean paste
Least Favorite Food: Milk and noodles
Symbol: Hanamaru note 
Voiced by: Kanako Takatsuki (Japanese), Megan Shipman (English)

Ruby's best friend, and Aqours' lyricist alongside Chika. Chika personally picks her out of a crowd to become an idol because she looks the part. She loves books and is fascinated by technology due to being raised in a temple without very many modern conveniences. She's Uranohoshi Girls' High School librarian.

  • Accent Slip Up: Every time she catches herself speaking in her native Shizuoka accent in a situation which it'd be inappropriate, she lampshades this trope, saying something along the lines of "There I go again, talkin' all 'un-lady-like', zura...". note 
  • Big Eater: In the anime, she's usually seen gorging on food in the background, the most common sweet being a roll of noppo bread. She also usually asks for seconds when she finishes a meal, as seen in episode 10 of season 1, and episodes 8 and 11 of season 2.
    • We also see/hear her take a bite out of a tall hamburger in episode 8 of season 2. Twice.
    • She is prominently seen chowing down on all manners of Italian cuisine in Over the Rainbow, including (but not limited to) pizza and Italian gelato. To the point Yoshiko implies Hanamaru's metabolism to be pretty high.
  • Boke and Tsukkomi Routine: Starts to have one with Yohane after episode 5, with their roles switching depending on the situation. Usually, though, Hanamaru plays the role of the Tsukkomi.
  • Catch Phrase: "MIRAI, ZURA~" note 
  • Childhood Friends: Was kindergarten classmates with Yoshiko.
  • Cloudcuckoolander: She sometimes acts weird, such as when pointing that what Aqours need to win Love Live is to pursue "nothingness" (specifically the Buddhist concept of "nothingness"). Yoshiko agrees wholeheartedly.
  • Cloudcuckoolander's Minder: Hanamaru is usually put in charge of keeping "Yohane" in check by Yoshiko herself. Strangely, Hanamaru sometimes activates "Yohane" by way of a Trigger Phrase.
  • Curtains Match the Window: Almond brown hair and eyes.
  • Cute Bookworm: She loves reading and is easily distracted by books. Justified since she was raised without TV or internet, so books are her main source of entertainment.
  • Deadpan Snarker: Towards Yoshiko.
  • Friendless Background: Prior to meeting Ruby, she had no close friends since she was the type to stay in the background.
  • The Glasses Gotta Go: In her character introduction, Hanamaru mentions she normally wears glasses. She's never seen with glasses in the anime, but she does wear them in Over the Rainbow and in the PV for "Mitaiken HORIZON".
  • Good Old Ways: Since she was raised in a temple, she has very old-fashioned habits; she doesn't even watch TV or go on the internet. This has caused her to be teased in the past. However, unlike most examples of this trope, she doesn't treat old-fashioned things as superior, and is easily impressed with technology.
  • Heavy Voice: Wearing so many layers when it's cold out makes her voice comically deeper.
  • Hidden Buxom: Despite being the shortest member of the group and likely being an ectomorph, she actually has the second biggest bust in Aqours alongside Kanan, at 83cm.
  • In-Series Nickname: She's called "Maru" by most, while Yoshiko calls her "Zuramaru".
  • Male Gaze: The anime gives a few gratuitous shots where you can clearly see her bust.
  • Meganekko: She wears glasses when not practicing or performing during Over the Rainbow and Mitaiken Horizon.
  • Mundane Object Amazement: She finds a computer that can access the internet amazing, and thinks automatic faucets and hand dryers are futuristic technologies. Justified since she grew up in an old-fashioned temple.
  • Non-Uniform Uniform: Wears a yellow cardigan over her uniform.
  • Out of Focus: She largely is regulated to a background character after her spotlight episode early in the anime. Ironic, given her backstory.
  • Playing a Tree: She did this in a school play when she was younger, not being the type to have a main role. Apart from supporting Ruby, part of the reason she joins Aqours is because she would get a starring role on stage.
  • Proper Tights with a Skirt: Like Hanayo, she wears this with her school uniform.
  • Swapped Roles: In Season 2 Episode 5, due to Yoshiko suffering from OOC Is Serious Business, Hanamaru briefly adopts Yoshiko's speech patterns and posing to comment on it. When Ruby comments on the similarity, she responds with "zura" in a similar tone to Yoshiko's "gira".
  • Tareme Eyes: The most noticeable of the girls; they highlight her soft personality.
  • Teens Are Short: She's the shortest member of Aqours, standing at 152cm (4'11.84").
  • Third-Person Person: Tends to refer to herself as "Maru", a shortened version of her own name.
  • Those Two Girls: Often seen together with Ruby.
  • Tranquil Fury: Hanamaru very rarely gets angry, that is, until Yoshiko decides to hold Ruby in a lock in episode 9. Hanamaru's response? She lightly karate chops Yoshiko on the head, with a visible smile on her face.
    Hanamaru: Stop that, zura.
    Yoshiko: Oh...? Okay.
  • Verbal Tic: She speaks in a Shizuoka dialect, referring to herself as "ora" (when she isn't being a Third-Person Person) and ending her sentences with "-zura". Both parts are pointed out by Leah.
  • Visual Pun: Hanamaru's signature pose is her holding her hands up in a "O" shape. "maru" means "circle" in Japanese.

Guilty Kiss
Guilty Kiss' first single, "Strawberry Trapper"

The "Cool" subunit, Guilty Kiss is notable for their distinct influences stemming from Western-oriented music styles. Their type of music tends to vary wildly as a result, including themes like Western pop, Electronic Dance Music, and hard rock. Its members are Riko Sakurauchi, Yoshiko Tsushima, and Mari Ohara, who, despite the theme of their subunit, have some... pretty interesting personalities.

  • Calling Your Attacks: All three of them in particular get in on this, with Riko only doing so after a case of Got Me Doing It with Yoshiko. Yoshiko's and Riko's attacks are both for wrestling holds, while Mari's is for a pillow fight throw and a dodgeball game; Riko's and Mari's attack name are also in English, while Yoshiko's is in the type of Japanese that wouldn't be out of place in a shonen battle manga character's repertoire.
    Yoshiko: Fallen Angel Secret Technique: Fallen Dragon Phoenix Hold! note 
    Riko: Silent Cherry Blossom Nightmare...!
    Mari: Shining Tornaaado!
  • Cosmic Motifs: Guilty Kiss' SIF collaboration single, "New Romantic Sailors", has a strong space/sci-fi theme in both titles and lyrics, featuring songs like "Love Pulsar" and "Phantom Rocket Adventure".
  • Electronic Dance Music: "Guilty Night, Guilty Kiss!", "Guilty Eyes Fever", "Shadow Gate to Love", and most especially "Guilty?! Farewell Party" are EDM pieces in Guilty Kiss' discography.
  • Elegant Gothic Lolita: Their costumes trend towards this fashion style.
  • Hard Rock: "Strawberry Trapper" and "Kowareyasuki" are outstanding examples of Guilty Kiss' exploration of the Hard Rock genre.
  • Hotter and Sexier: Their name was meant to symbolize the slightly grown-up and little demon-like image the unit has. This is also reflected in the lyrics of Guilty Kiss' songs.
  • Just for Pun: Their group introduction riffs on the word "ai", as the names of all three voice actresses have the word "ai" in them.
  • Slapstick Knows No Gender: Riko and Yoshiko, in particular, bear the brunt of physical humor.
  • Spotlight-Stealing Squad: As far as subunits of Aqours goes, Guilty Kiss stands out as this. Their subunits' gothic lyrics and exploration in the Hard Rock and EDM genres have led to their popularity dwarfing those of AZALEA and CYaRon!. Guilty Kiss proved to be so popular that they have performed standalone shows at the Tokyo Dome and in New York City. Moreover, in the Unit Live Adventure festival (a tour which was to feature standalone performances from Aqours' subunits), Guilty Kiss performed at the Musashino Forest Sports Plaza... a venue that has twice the capacity of the venues AZALEA and CYaRon! were slated to perform in.

    Riko Sakurauchi
Image Color: Light Pink
Age: 16
Birthday: September 19 (Virgo)
Height: 160 cm
Three Sizes: B80/W58/H82
Hobby: "Drawing", handicraft, cooking
Skills: Music instrument (piano, viola)
Trademark Favorite Food: Hard-boiled eggs and sandwiches
Least Favorite Food: Green peppers
Symbol: Piano
Voiced by: Rikako Aida (Japanese), Jeannie Tirado (English)

A second year transfer student from Otonokizaka. Chika personally seeks her out as a key member of Aqours after learning that she has musical skills. As such, she's the composer of Aqours. She lives beside Chika's inn.

  • Ambiguously Gay: Not only is Riko shown to be a Yuri Fan but in episode 10 she gives a Love Confession to Chika which is just ambiguous enough that it could be friendly or romantic love she's feeling.
    • She also says that she's sometimes attracted to Nijigasaki High's Karin Asaka due to her glamorous and mature image.
  • Big Sister Instinct: After their episode in Season 2 together, she starts looking after Yoshiko like a fussy older sister.
  • Butt-Monkey: She doesn't get it as bad as Nico Yazawa, and has a strong contender in Yoshiko as the whole group's Butt-Monkey, but Riko is definitely this among the second years. She gets the most amount of physical comedy among the girls, due to her fear of dogs (she goes to the point of jumping out of a window to avoid Chika's dog). Also, after several episodes, she still gets teased about her early suggestion for the group's name, Three Mermaids.
  • Calling Your Attacks: In "New Romantic Sailors".
  • Character Focus: Two: Season 1 Episode 2 is devoted to her joining Aqours and her slowly overcoming the trauma of her failure from her last piano concert and Season 2 Episode 5 spends time on Riko attempting to overcome her cynophobia.
  • The Chew Toy: Is also a mild version of this. Even her friends can't help but find amusement in her distress.
  • City Mouse: Being a native of Tokyo, she is the only member of Aqours to be this, in contrast to the others who grew up in Numazu.
    • Invoked in the "Unit! Our Survival" drama, where Chika manages to get everyone, except Riko, to go with her idea of surviving in the wilderness during a camping trip through scrounging food. Her hesitation to the exercise is chalked up to her not having grown up in Numazu.
  • Deadpan Snarker: Inevitable when you're the only sane woman in the group. While Riko does get to snark a lot in the anime, it gets played up more in the Drama CDs where everyone's antics are a lot weirder.
  • Death Glare: Gives one to Chika on season 2 episode 2 after the latter, instead of writing lyrics for Aqours' next song in her notepad, draws Riko in a series of goofy poses displaying anger. Chika's expression when Riko stares her down says a lot.
  • Demoted to Extra: She has a smaller role in Season 2, mostly due to the season largely ignoring her relationship with Chika. She does get one focus episode in the season, though, and she's returned to being among the more prominent characters in The Movie.
  • Depending on the Writer: In the manga, Riko transferred to Numazu during her second years due to her father working there. In the anime's film, it was implied that Riko visited Numazu during her childhood before she was eventually transferred here many years later.
  • Deuteragonist: The closest thing to a secondary main character after Chika in Sunshine, especially in season 1. While she arguably loses a bit of focus in season 2 compared to the previous season, her importance to the group and to Chika's character (even if relatively glossed over) remains, and she receives an elevation back to her previous status in The Movie.
  • Did They or Didn't They?: At the end of Episode 10, after Chika tells her that she should enter a piano competition, Riko tenderly hugs Chika and tells her she loves her. Due to her saying this at the end of the episode, it's unknown what happened afterwards or even if Riko was talking platonic or romantic love.
  • Elegant Classical Musician: She's been a pianist for years and is noted to be fairly pretty and usually graceful. Her official profile also reveals she can also play the viola.
  • Fetish: She seems to be fixated on the concept of "Wall Pin of Love" and "chin-in hand" kisses. This is referenced in the ED with Chika.note 
  • The Generic Girl: In the mobile game, a lot of her lines are about Riko thinking of herself as extremely dull in comparison to the other girls and despite having come from a trendy place like Tokyo. The anime downplays it by adding to her Nice Girl personality some extra comedic traits such as being a Butt-Monkey.
  • Got Me Doing It: She ends up copying Yoshiko's outward middle- and little-finger gesture in Season 2 episode 6 and only realizes it seconds later.
  • Heroes Love Dogs: After getting over her fear of dogs in Season 2 Episode 5 Riko eventually realises that she really loves dogs and finds them cute eventually getting one of her own in the Season 2 finale.
  • Heroic Self-Deprecation: She does this to herself a lot, as she is unable to see what is so special about herself.
  • In-Series Nickname: Yoshiko sometimes calls her "Lily" (Ririi) in Dengeki, SIF and throughout the second half of the anime's 2nd season. Usually it has to do with Riko as a member of Guilty Kiss.
  • Japanese Politeness: She's more polite than her friends Chika and You, especially when referring to adults or people she just met. An example of this is how she refers to Chika as "Takami-san" until they become friends on episode 2.
  • New Transfer Student: She used to live in Akihabara before transferring to Uchiura. Specifically, she used to go to Otonokizaka, since she's wearing their freshman uniform in Aqours' first PV (where she keeps it on the entire time for some reason), and in the first episode of Sunshine.
  • Not So Above It All: A large source of comedy from her comes from these kinds of moments.
  • Ocean Awe: Unlike the other members, Riko's a city girl, and in her introductory scene she tries to jump into the ocean to find musical inspiration, specifically mentioning a change of scenery.
  • Only Sane Woman: Within Guilty Kiss, between Yoshiko and Mari, she certainly counts as this. She also usually plays this role to Aqours as a whole, being far more likely to question everyone else's antics.
  • Ordinary High-School Student: She claims to be "a plain girl" in her introduction.
  • Performance Anxiety: Back when she was still in Otonokizaka, the pressure of competing against other great musicians got to her, resulting in Riko freezing up during a competition and withdrawing from playing her piece right on stage.
  • Porn Stash: A downplayed example, but her collection of yuri literature is practically this to her, and she reacts in predictable fashion when Chika stumbles upon it.
  • Refusal of the Call: Seeing herself as a classical pianist, Riko initially wants nothing to do with being a school idol, but after Chika helps her out of a musical slump she goes from non-participant to composer to full-fledged idol.
    • This is reversed in Episode 10, when she gets an invitation to participate in a piano competition but declines it in favor of entering the Love Live preliminaries with the rest of Aqours. It is Chika that winds up convincing her to go to that competition, noting that it is a way Riko for to make up from her previous disastrous showing at the piano.
  • Satiating Sandwich: Riko's Trademark Favorite Food. She also likes making them and usually brings sandwiches to share with the rest of Aqours during events.
  • Second Year Protagonist: With Chika and You.
  • Ship Tease: As is usual for a Love Live character, Riko has this for her partner Chika. Although she goes on step further by actually giving her a (vague) Love Confession, even though afterward the teasing goes right back to being just that.
  • Shrinking Violet: She's pretty shy and soft spoken, though unlike most examples like Ruby above, she's a more realistic take on the trope as she won't exactly run away when meeting someone new.
  • Spotlight-Stealing Squad: She's this In-Universe. After Riko joined Aqours, she got all of Chika's attention, thus leaving You alone. To the point that the third years are actually surprised to learn that You was the first member of Aqours to join after Chika having assumed that it was Riko.
  • Surprisingly Good English: While very rare, Riko manages to sing the few song lines with longer English phrases with a more natural affect due to Rikako living in Los Angeles for a period of time. Best exemplified with her solo mix of "Jimo-Ai DASH", where her pronunciation sounds very close to American English compared to the rest of the cast (even Mari, ironically).
  • Terrible Artist: Dengeki G Magazine revealed that Riko has an interest in drawing because she was in the school's art club. Then her drawing skills are finally shown in episode 5 of season 2... and she draws this. This is most likely a reference to her seiyuu's infamous drawings.
  • Transfer Student Uniforms: In Aqours' first PV, she always wears her Otonokizaka uniform while the other girls wear the Uranohoshi uniform.
  • Tsurime Eyes: They aren't as noticeable as Dia's and Yoshiko's at first glance, likely because of her calmer personality. They become more noticeable when she's angry.
  • Why Did It Have to Be Snakes?:
    • The "Charge! The Open-Air Marine Park" audio drama reveals that she's afraid of frogs.
    • In the anime, she's deathly afraid of dogs, especially Shiitake, Chika's pet. She says it's their fangs that she's most afraid of. She's also shown to be afraid of sea lions, because their faces resemble those of dogs. A major subplot of Season 2 Episode 5 is her slowly overcoming her fear of dogs after taking care of a lost dog for most of the episode. By the episode's end she is shown petting Shiitake.
  • Wrestler in All of Us: In Season 2 episode 12, she locks Yohane in a Crossface Chickenwing hold which she calls the "Silent Cherry Blossom Nightmare".
  • Yuri Fan: Subtly implied to be one, as she sneaks off to buy yuri literature during Aqours' trip to Tokyo. Later on, she is shown to have vastly increased her collection while in Tokyo for her piano competition. One of her hairpins also resembles a lily.

    Yoshiko "Yohane" Tsushima
Image Color: Gray
Age: 15
Birthday: July 13 (Cancer)
Height: 156 cm
Three Sizes: B79/W58/H80
Trademark Favorite Food: Chocolate and strawberries
Symbol: Demon
Voiced by: Aika Kobayashi (Japanese), Morgan Berry (English)

A 1st-year afflicted with chuunibyou that makes her believe she's a fallen angel named "Yohane" who has been cast out of heaven and cursed by God. In reality, she just has abysmal luck. She's also a fairly popular streamer on the internet, and thus serves as Aqours' video editor.

  • Aroused by Their Voice: Invoked. Her identity as "Yohane" is a fallen angel who likes to seduce mortals into becoming her followers. To emphasize this, she sometimes switches from her normal, high-pitched voice to a deeper, lower one when feeling especially dramatic. note  She also does this in songs, singing some lines with her high/"Yoshiko" voice and others with her low/"Yohane" voice (most notable in Guilty Kiss songs). Whether any of it works, however, is anyone's guess.
  • Bizarre Taste in Food: Aside from her signature super spicy takoyaki recipe, in one SIF story, she eats a dish Riko prepared that accidentally had mayonnaise in the place of cream, and says it's pretty good before the other members even get a chance to warn her.
  • Boke and Tsukkomi Routine: Starts to have one with Hanamaru after episode 5, with their roles switching depending on the situation; usually though, she is the Boke to Hanamaru's Tsukkomi. She also develops one with Riko in season 2 after the two begin spending more time together.
  • Born Unlucky: Has incredibly abysmal luck. According to her, this is a curse, a side effect to being a fallen angel: it's bound to rain when she goes on a trip, she's prone to falling when it snows, becomes sick during exam periods, and so on. As seen in the anime, she even never wins anything from lucky draws in groceries. And to top it off, ironically enough, her given name means "lucky child"!
  • Bunny-Ears Lawyer: Despite the majority of her screentime being dedicated to her being weird, certain material describes her as at least well-read and intelligent. She's also shown to be fairly good at cooking, bizarre taste in food aside.
  • Butt-Monkey: Easily the biggest one in Sunshine! Not only does she possess truly abysmal luck, she constantly gets picked on by the other members of Aqours (mostly Hanamaru) or ignored altogether if they get sick of her antics and often suffers from various Amusing Injuries.
  • Catch Phrase:
  • Character Tics:
    • She creates scissors with her ring and index finger whenever she plays Rock–Paper–Scissors, a habit that Hanamaru uses to confirm that it's her in episode 1.
    • She tends to make a v sign over one eye (usually her right one) whenever she's acting like a Chuunibyou.
  • Childhood Friends: Was kindergarten classmates with Hanamaru.
  • Chuunibyou: She has a made-up persona as a fallen angel named "Yohane" who seduces mortals into being her followers through her voice. She even insists on being called "Yohane" instead of her real name. Her episode in the anime's first season shows she's well aware that demons and fallen angels don't exist and that her chuunibyou behavior is silly and embarrassing, but by now her Yohane persona is so deeply ingrained into her personality that she often slips into it without realizing. She also feels conflicted about keeping her Yohane personality in high school, but with the help of Chika, Hanamaru and the other girls, she decides to accept her chuunibyou side as part of herself.
  • Contralto of Danger: Invoked, since she uses a very deep voice when acting as Yohane to make herself seem more like a mysterious and cool fallen angel. She otherwise has a high-pitched voice, which she usually switches back to when called by her given name. Averted in the English dub, where her voice as Yohane is roughly the same as her normal voice.
  • A Day in the Limelight: Is the focus of Episode 5 of Season 1 and Episode 5 of Season 2.
  • Depending on the Artist: Her hair length varies a bit.
  • Do Not Call Me "Paul": She prefers to go by "Yohane" instead of her given name, going as far as to cross out her real name in her introduction and replace it as such.
  • Does Not Like Spam: Her general distaste for mikans is brought up a few times. Hanamaru reveals in ALL STARS that she had way too many and eventually grew to hate mikans.
  • Duck Season, Rabbit Season: A short version. Normally, when someone calls her Yoshiko, she insists that "It's Yohane". But in season 2 episode 5, Riko calls her Yohane, and she replies with "It's Yoshiko" only to realize what she just blurted out.
  • Establishing Character Moment: In her first scene in the anime, she is introduced jumping from a tree and acting out her fallen angel fantasy.
  • Expy: Seems to be one of Sachiko Tanaka, one of the N girls from SIF, as both have chuunibyou personas and dislike being referred to with their real names.
  • Fallen Angel: Her chuunibyou persona is based around her being this.
  • Face Palm: She does this during the group's collective Lame Pun Reaction to Mari in season 2 episode 5.
  • Flanderization:
    • Infamously subject to this in Season 2, where Yoshiko is almost exclusively reduced to a comedic relief character outside of one Filler episode. Contrast with Season 1, where she was a comedic relief character but at least had character development and non-Chuunibyou qualities.
    • Ditto for ALL STARS, where she has by far the least influence on the plot, with the majority of her appearances having her make some sort of quirky side comment before the other girls re-rail the conversation.
  • Fully-Embraced Fiend: While not an actual fallen angel, she settles fully into adopting the persona of one at the end of Episode 5.
  • Gag Nose: Downplayed. While it isn't exactly unusual, she has the largest, most prominent nose out of everyone not only in Aqours, but virtually everyone in the entire franchise.
  • Gamer Chick: One of her listed hobbies is playing video games. In a Dengeki interview, she says she prefers fighting games and racing games.
  • Gratuitous English: Whenever she mentions "little demons" as part of her "Yohane" persona, she always says it in English (though she pronounces "demon" as "dehmon"/"dæmon").
  • Hand Gagging: Hanamaru starts doing this to her in Episode 9 whenever she slips into fallen angel mode. Or a Dope Slap; she just needs a small physical reminder to cut the act sometimes.
  • Hereditary Hairstyle: Episode 13 reveals that Yoshiko's mother has the same hairstyle as her, with a bun on the side of her head.
  • Iconic Item: Her black feather.
  • I Just Want to Be Normal: By the time she got to high school, she decided that she needed to drop the "Yohane" persona and live life as a regular person. Unfortunately for her, by then "Yohane" was so ingrained into her personality that she reverts to that persona purely out of habit.
  • I Just Want to Be Special: According to Hanamaru, this is one of the main reasons Yoshiko created her "fallen angel" persona: she had always been a normal girl who didn't stand out much and wondered if that was her really real self, and so decided while in kindergarten that she was actually an angel. Chika manages to coax her into joining Aqours because the group would allow her a non-judgmental atmosphere to assume her "Yohane" persona as much as she likes.
  • In-Series Nickname: Riko and You refer to her as Yocchan in Dengeki and SIF.
  • Insistent Terminology: Expect her to tell you to address her as "Yohane" if she catches you addressing her by her real name.
  • Ironic Name: Her given name translates as "lucky child", and yet she's Born Unlucky and is often the biggest Butt-Monkey of the group.
  • Large Ham: Naturally, given her chuunibyou tendencies.
  • Lethal Chef:
    • Her dish, Tears of a Lovely Angel, looks pretty weird: apparently it's takoyaki, but black with red insides, and did not sell. Unlike Mari's dish, which is approved when the girls taste it, Yoshiko's makes poor Ruby's face get bright red from Hot Sauce Drinking, since she flavored them with Tabasco sauce instead of octopus. However, Yoshiko and Mari seem to find it pretty good anyway, and later when Tears of a Lovely Angel is integrated into You's Sailor Curry, the girls seem to approve it.
    • In ALL STARS, Yoshiko cooks up a successor called "Tears of a Fallen Angel - Revolution" using habanero sauce. For reference, habanero sauce is over twice as hot as Tabasco. Ruby is not excited at the prospect of eating Yoshiko's cooking again.
  • Loner-Turned-Friend: Thought she made efforts to change herself and drop the chuuni persona to socialize with people, Yoshiko had difficulty making real close friends prior to joining Aqours, and even then had to be convinced twice before becoming a full-fledged member.
  • Odango Hair: She attempts to style her hair this way in the last episode of season 2, but her hair is a complete mess as a result. She generally has part of her hair done up in only a single side bun.
  • Poor, Predictable Rock: Yoshiko has a unique "scissors" where she tucks in her middle and pinky fingers. She always picks scissors due to having a unique hand gesture, which leads to her losing most of her Rock, Paper, Scissors games.
  • Satan: She namedrops him at the start of her first-season focus episode.
  • Significant Birthdate: It can't be a coincidence that the ironically-named, unlucky Yoshiko was born on the unlucky 13th day of the lucky 7th month.
  • Shy Blue-Haired Girl: She doesn't seem like this at first, but that's because she uses her "Yohane" persona to disguise her social anxiety around others. When she tries to drop the persona, this becomes a lot more obvious.
  • Sore Loser: In the audio drama, she does not take losing to Ruby well at all.
  • Strong Family Resemblance: She looks even more like her mother than Chika looks like hers. They even have a very similar hairstyle.
  • That Man Is Dead: An attempted inversion. After Dia's scathing comments about the group drawing attention to themselves by emphasizing their unique characters, she tries to do this to her "Yohane" persona, but Chika has none of it, encouraging her to be herself.
  • Trigger Phrase: A variant of this, as sticking her feather into her hair bun can activate her "Yohane" persona.
  • Tsurime Eyes: Which highlight her "little devil" personality and strong emotions.
  • Vitriolic Best Buds: With Hanamaru, who frequently makes snarky comments at her expense. Nevertheless, the two are among the closest members of Aqours due to being Childhood Friends.
  • Vocal Evolution: Particularly around the time she finished recording for the anime's first season, Aikyan's voice for Yoshiko became a lot smoother and natural, as did the balance and transitions between her Yoshiko voice and her Yohane voice. Compare her current voice work with Yoshiko's introduction track, where her voice was tighter.
  • Wrestler in All of Us: She uses a grapple hold (an abdominal stretch + crossface combination) on the Kurosawa sisters when they attempt to evade the probing of the other characters regarding the third years' past.
    • Said grapple hold above resembles a standing version of the Twister, a submission lock which is also used in MMA.
  • You Gotta Have Blue Hair: Dark blue.
  • Zettai Ryouiki: Wears this with her school uniform and her practice clothes.

    Mari Ohara
Image Color: Purple
Age: 17
Birthday: June 13 (Gemini)
Height: 163 cm
Three Sizes: B87/W60/H84
Hobby: Sports, horse riding
Skills: Stretching, singing
Trademark Favorite Food: Coffee and lemons
Least Favorite Food: Natto and kimchi
Symbol: Sparkle
Voiced by: Aina Suzuki (Japanese), Jamie Marchi (English)

A third year, part Japanese, part American, part Italian, all trouble. Her family owns Awashima Hotel near Uranohoshi. Two years before the story starts, she left Uranohoshi to study overseas and suddenly returns as the school's director.

  • Armor-Piercing Slap: Delivers one to Kanan in Season 1 Episode 9 after learning the truth about why the original Aqours disbanded from Dia.
  • Attention Deficit... Ooh, Shiny!:
    • Invoked in episode 3 of first season. Dia accuses her of this, especially when people are talking to her.
    • Later on, she falls asleep while watching Aqours' PV, though this may or may not have been intentional to make a point about how their video wasn't very interesting and needed to be improved.
  • Big Eater: Mari surpasses Hanamaru's capacity for food only if she eats burgers, and in that case, she just gorges on them. This incident is depicted in an audio drama, so the sheer quantity of burgers she eats is left to the imagination, supplemented only by the sounds of chomping, crinkling wrappers, and Hanamaru and Yoshiko's horrified commentary.
  • Big "OMG!": Drops this three times in a row after Aqours passes the qualifiers in Season 1 episode 11.
    Mari: ...oh my god... oh my god!! OH MY GOOOOOOOOOD!
  • Big "SHUT UP!": In Season 2 episode 1, Mari yells this in Gratuitous English. Justified because she's in the middle of a speech to an audience of students.
  • Bizarre Taste in Food: She finds Yoshiko's super spicy "Tears of Fallen Angel" to be good.
  • Blatant Lies: "Sorry! I can't speak Japanese."
  • Bridal Carry: Carried this way by Kanan in Season 2 episode 1, apparently to check her weight.
  • But Not Too Foreign: Her mother is Japanese and her father is Italian-American.
  • Catch Phrase: SHINY!
  • Cat Smile: Sports one fairly often in her artwork to show her carefree nature. However...
  • Childhood Friends: With Dia and Kanan.
  • Cloudcuckoolander: She's described as a "my pace" kind of person, preferring to do her own thing and not really caring what others think of her.
  • Cordon Bleugh Chef: Despite Mari being made out to seem like a Lethal Chef in Episode 10, with scenes emulating a witch preparing a potion in a cauldron (with her cooking emitting a purple glow), the appearance of her "Stewshine" with its quirky mix of ingredients, leans more towards this trope, as the other members of Aqours found it quite palatable. Her dish did, however, fail to sell due to being prohibitively expensive.
  • Cuddle Bug: She seems to like doing this to her fellow third years. She might have gained this trait from Kanan as indicated by episode 8's flashback.
  • Curtains Match the Window: Has yellow eyes to complement her blonde hair.
  • A Day in the Limelight: Shares one with Kanan in episode 9 of Season 1.
  • Deuteragonist: A surprisingly large amount of focus is drawn to Mari over the course of the series despite the show being centralized around the 2nd years. Much of the series' drama revolves around Mari in some way, including her dynamic with Kanan and being the most closely connected to the school closing situation.
  • Does This Remind You of Anything?: Played for Laughs with just how ridiculous the comparison is. The drama incident where she consumes an inhuman quantity of burgers has her eating them louder and more vigorously with time, saying things like "Oh, shiny burger!" in faux-seductive Engrish. At some point, she even pauses and tells Hanamaru, in a slow and sultry voice, that she's going to "teach her what it means to be American," before going back to stuffing her face.
  • Drives Like Crazy: Downplayed, if bringing her van to a sudden stop near the other eight girls is any indication, though she does drive just fine after they head out.
  • Dumb Blonde: Subverted; she acts like an easily-distracted Cloudcuckoolander and the Gratuitous English she sprinkles into her speech sometimes has spelling or grammar errors that others point out, but she's a good deal smarter and more observant than she seems.
  • Eccentric Millionaire: Besides "buying" the director's position and using it just to give Chika a shot at being an idol, she's willing to use the Ohara family's affluence to give the seals she fishes up a proper diet of expensive seafood and crustaceans, as shown in the audio dramas.
  • Failed a Spot Check: She somehow manages to mistake an escaped penguin for Dia in the "Mystery! Sea Paradise Discovery!" audio drama. She also tries to sell her statue at a flea market.
  • Flat "What": Says this in Season 2 episode 2 after Hanamaru explains her idea of "nothingness".
  • Funny Foreigner: Mari exploits this trope to look sillier than she actually is and have fun in the process. She also talks with an obvious accent during her silly moments, though she drops it when she's being serious.
  • The Gadfly: She loves teasing the other members of Aqours. In fact, her Establishing Character Moment has her tease Dia by gently groping her breasts while saying they didn't grow up while she was away.
  • Game-Breaking Injury: While not career ending, Mari suffered an ankle injury two years ago that was responsible for Kanan's decision to throw the third years' Tokyo concert by not singing. The injury also served as the catalyst behind Kanan's decision to disband the first incarnation of Aqours to make Mari go overseas to study.
  • Gratuitous English: Has a tendency to scatter English words into her speech, likely due to her foreign ancestry.
  • Gratuitous Italian: Since she's already speaking English, the dub decides to tap into her Italian side, having her occasionally replace words with their Italian equivalent. In the Japanese version, the only Italian she's spoken thus far is when she says "ciao!" after landing her helicopter near the second years.
  • Hand Behind Head: She sheepishly does this after being judo thrown by You for groping the latter's breasts.
  • Hidden Depths:
    • Mari is an oddball, and the insane challenge she issues to Chika, You, and Riko might seem like a cruel one, but it forced them to work harder and it resulted in a fantastic show.
    • She also really misses her relationship with Dia and Kanan making her seem like she is pretty lonely.
  • Hourglass Plot: When they were first years, Mari was originally opposed to being a school idol and has to be coerced by the more enthusiastic Dia and Kanan to join their group. After their failure to perform in Tokyo, she was the only one who wanted to continue as a school idol while Dia and Kanan had decided to call it quits.
  • Improbable Age: She is the director of Uranohoshi Girls' High School, despite also being a student there. It is revealed that she was installed into the position because her family poured a lot of money into the school.
  • Insane Troll Logic: In the audio drama, her insistence that she should own the runaway penguin is equal parts hilarious and equal parts terrifying.
  • It's All My Fault: She takes the closing of Uranohoshi the hardest out of all the girls. In season 2 episode 11, she attempts to apologize to the student body, and even goes so far as to berate herself for not "trying a little harder." Fortunately, no one else feels the same way.
  • Keep It Foreign: The English dub replaces her usage of Gratuitous English from the original Japanese version with Gratuitous Italian instead, keeping in line with her having Italian ancestry.
  • Large Ham: Leans into this from time to time. She outright claims that Numazu will be invaded by penguins.
  • Language Fluency Denial: Mari tries this in season 2 episode 1 while trying to avoid a conversation, by saying in English that she doesn't speak Japanese. Kanan doesn't fall for it.
  • Loony Friends Improve Your Personality: Implied to be the case with Mari, Kanan and Dia in the past. Mari was shown to be a lot more reserved than she is now before becoming an idol with the more energetic Kanan and Dia, and even seems to have picked up some of their quirks over time. Since then, Mari seems to have taken up the role of the loony friend.
  • Male Gaze: On Episode 10 of season 1, when her stomach growls from hunger, the camera clearly closes in on her bare waist.
  • Nepotism: There's little doubt that the only reason she was appointed as Uranohoshi's director is due to her family's wealth and influence.
  • New Transfer Student: She was this while in elementary school, and it was because of it that Kanan singled her out to befriend, not wanting her to be lonely in her new environment.
  • Nice Girl: Easily the nicest in the group. Like Nozomi, she's pretty sympathetic with the other girls when something's wrong.
  • Non-Uniform Uniform: A minor example, as she wears white socks, as opposed to the black ones worn by the other characters. She also wears a green vest with her summer uniform.
  • Obfuscating Stupidity: While she generally appears to be a bit of a ditz, it turns out that she's known about the school being closed and merged with one in the city and came back to prevent it from happening. She also briefly drops the act to point out to the group that they've missed what actually makes their town special.
  • Ojou: In a different way from Dia; her family is rich and influential enough that she's able to buy the position of school director just so she can let Chika form a school idol club.
  • Phenotype Stereotype: Downplayed. Much like Eli, she has blonde hair and is part European (in her case, Italian-American), but has yellow eyes instead of blue ones.
  • Reasonable Authority Figure: She agrees to let Chika's group form a school idol club over Dia's objections, provided they can garner an audience large enough to fill the school's gym for their first concert. Riko points out the logic in that challenge, stating that the group won't survive in the long run if they can't garner enough momentum early on.
  • Rich in Dollars, Poor in Sense: Kanan remarks this after discovering that Mari's "stewshine" costs 100,000 yen a bowl, saying that rich people like her are crazy.
  • Screw the Rules, I Have Money!: She uses her family's wealth and influence to get herself installed as Uranohoshi's director, simply so she can help Chika's group bypass Dia's Obstructive Bureaucrat behavior.
  • Stealth Pun: In the audio dramas, when she mistakes Dia for a penguin and Kanan notes that "Dia" has turned completely black, Mari says, "Black Dia... coal!?"note  Later, while talking about Dia's attitude, she remarks that Dia has a "hardness of ten."
  • Stepford Smiler: Yes, Mari is genuinely fun-loving and likes joking around with Chika and friends, but this trope comes into play when she's alone with Dia or Kanan, because she was by far the most hurt by Kanan's choices two years ago, and is still hurting throughout most of the first season.
    • She does this again at the start of the second season when she learns that the school is doomed to close and merge. She's understandably very upset and sad since this means all of her and Aqours efforts to save the school were for nothing, but she keeps acting like she's fine. It takes a lot of pushing from Kanan to get Mari to admit something was bothering her.
  • Tareme Eyes: Which highlight her cheerful personality.
  • Thanks for the Mammary: Like Nozomi (who she shares 'largest chest of the group' honours with), she seems to have a tendency to grope the other characters' breasts. When she first meet Dia after 2 years overseas, she gropes her and said that she doesn't change much. Afterwards, Kanan is frequently the target of such behavior.
    Mari: (resting her head on Kanan's chest) You're become big, Kanan.
    Kanan: I'll sue you.
    • In an interesting contrast, Mari mainly does this to the ones she's closest to (Dia and Kanan), whereas Nozomi notably does not do it to Eli note .
    • As another contrast, when she gropes You, the latter retaliates by judo throwing her, unlike other instances of this trope in the Love Live! franchise.
  • Token Minority: She is part Italian-American from her father.
  • Token Rich Student: While she's not the only member to come from a wealthy familynote , she's the only one whose status as a rich person gets focused on. In addition, the Ohara family is wealthy enough that Mari can go to any school she wanted in the world yet chooses to go to Uranohoshi, an unremarkable high school in an unremarkable Japanese rural seaside town.
  • Tomboy and Girly Girl: Much girlier than Kanan, making her the girly girl to Kanan's tomboy.
  • Valley Girl: She has this manner of speaking in the English dub.
  • What the Hell, Hero?: Combined with the Armour-Piercing Slap mentioned above, Mari calls Kanan out in episode 9 for disbanding the group since she never wanted to study abroad in the first place; she just wanted to be with her friends.
  • Zettai Ryouiki: Wears this with her winter school uniform.

Saint Snow
Saint Snow's first single, "Dazzling White Town"

A rival idol group, composed of the sister pair of Sarah and Leah Kazuno hailing from Seisen Girls' Academy in Hakodate, Hokkaido. Saint Snow is recognized for their signature blend of hard rock/metal styles drastically contrasting Aqours, making them an extremely strong contender for Love Live. Their Serious Business attitude causes them to write off Aqours as school idol wannabes, but they later develop a Friendly Rivalry with the group after seeing their potential first-hand.

Saint Snow generally performs as an "extra unit" to Aqours, being prominently featured in multiple live concerts alongside the main unit as well as having their own calls and responses and content. Saint Snow also performs select songs with Aqours (thus forming an 11-member unit), credited as "Saint Aqours Snow".

    In General 
  • A Day in the Limelight: Season 2 episodes 8 and 9 are focused on the two of them with Leah in particular getting a lot of focus due to Leah's guilt over losing her sister's final chance of appearing in Love Live! and her decision to make a song with Ruby for their sisters.
  • Always Someone Better: How Aqours see them. You even says they are on a whole different level than they are, and Saint Snow ends up getting 9th in their first Tokyo performance. Which means there's someone better even for them.
  • Ascended Extra: The pair is generally treated as another unit under the Sunshine!! banner, and has collaborated with Aqours (both in the anime and in real life) as "Saint Aqours Snow".
  • Color-Coded for Your Convenience: Unlike µ's and Aqours, who have pretty explicit color designations, the given unit color for Saint Snow flips between red, magenta, and purple, with most fans using ice-white kingblade colors during concerts. Fes gives them red t-shirts, while The Movie has them represented by a magenta feather.
  • Foil: They are one to Aqours, but more so to the franchise's previous rival group A-RISE. Both groups are more professional, have a darker color scheme that fits their tech dance/kawaii metal style, and are rivals to the main girls. But while A-RISE was friendly and supportive of µ's since the beginning, Saint Snow clearly sees Aqours as simply competition, and at the same time still think they are leagues above them anyway. Interestingly, we later learn that Sarah and Leah decided to become idols because of A-RISE. Their song lyrics are also decidedly more cynical, even "anti-idol" compared to the Aqours songs. While Aqours tends to focus on looking at the bright side of things even in the face of adversity, Saint Snow's songs emphasize anxiety and uncertainty about the future, yet persisting regardless.
  • Game-Breaking Injury: In season 2 episode 8, both members collapse on stage during the Hokkaido preliminaries. This leaves them too shaken up to sing, and puts them out of the running.
  • Genre Shift: Their first standalone single, "Dazzling White Town", deviates heavily from their usual hard rock/metal fare by being a predominantly electronica pop rock song, somewhat akin to K-pop.
  • Hidden Depths: Though they seem very professional and focused, they have their own personal anxieties to deal with.
  • Honorary True Companion: To Aqours, after Season 2 Episode 9. While they are still performing under their own groups, the members have grown close enough to share their personal problems and provide support if necessary.
  • Inconsistent Dub: The older sister refers to her duo as "Seira" and "Ria" in the first season's English broadcast-dub, but the members of both groups pronounce the names as Sarah and Leah in the second, and more frequently at that. This is because the second season was made after the official spellings were revealed (see Spell My Name with an "S" below).
  • Mohs Scale of Rock and Metal Hardness: As a Kawaii Metal duo, it's inevitable that the sisters will have their songs rank higher in the Mohs Scale than previous output from the franchise to this point. Their standalone songs stand between 6 and 7, thanks to the dissonance of sweet lyrics sung on a heavy metal background. DROPOUT!?, however, clocks in at an 8 with its heavy, rapid guitar riffs.
  • Multi-Ethnic Name: "Sarah" and "Leah" are notably both Hebrew names, though in this case they're both written in kanji. It isn't confirmed whether they have foreign ancestry or if their names were picked because they sounded exotic like Dia and Ruby's names were.
  • Not a Game: They dismiss Aqours for not taking idolhood seriously, claiming they are trying to imitate µ's.
  • Real Life Writes the Plot: Their emphasis on Kawaii Metal reflects how many real-life Idol Singer groups have taken on a more hardcore, anti-idol image in order to stand out from the thousands of other groups (a famous example being Babymetal). Indeed, a major plot point in Sunshine is how the school idol scene has so exploded in popularity that idols now need to be extra special to compete.
  • The Rival: To Aqours, yet the duo isn't overly mean, just clearly competitive and take being school idols very seriously. Sarah at one point straight up tells Chika and the others not to bother entering the Love Live competition.
    • Interestingly, according to Anju Inami (Chika's VA), Chika doesn't view them as rivals but rather as fellow School Idols she's working hard with together. So while this trope may still come into play with some of the other Aqours members and Saint Snow themselves, this doesn't ring true on Chika's end.
  • Serious Business: They take idolhood very seriously, and call out on Aqours for treating it like a game. Although in season 2, Sarah can be seen conversing with Chika online and over the phone, giving advice to her, and apologizing for her duo's rudeness in season 1 now that she sees Aqours as Worthy Opponents.
  • Sibling Team: They are sisters.
  • Sibling Yin-Yang: While both girls are calm and professional-looking, Sarah is the more polite and less showy of the two, and often does the talking for both of them. Leah talks less, but is a lot more confrontational when she does, and has no problem showing off: when they meet Aqours for the first time, she does a gymnastics flip right over their heads just to intimidate them (and for Rule of Cool).
  • Spell My Name with an "S": Earlier translations such as subtitles spelled their names as "Seira" and "Ria" for quite some time, until the official romanization was revealed when their cards in the School Idol Festival game were released in mid-November 2016.
  • "Stop Having Fun" Guys: In-universe; again, they are overly competitive and will call out on anyone who treats idolhood like a game.
  • Suspiciously Apropos Music: In season 2 episode 8, Saint Snow performs a song called "Dropout!?". Going by the title alone, that's exactly what happens to them.
  • You Gotta Have Blue Hair: Both of them have purple hair, though Sarah's hair is a shade darker than Leah's.
  • Zettai Ryouiki: They wear this with their concert outfits.

    Sarah Kazuno
Image Color: Sky Blue
Age: 17
Birthday: May 4 (Taurus)
Height: 162 cm
Three Sizes: B85/W59/H84
Hobby: Horse riding
Skills: Making Japanese sweets, Skiing
Trademark Favorite Food: Lasagna, Hot lemon water
Symbol: Snowflake with diamond shapes
Voiced by: Asami Tano (Japanese), Trina Nishimura (English)

The elder sister of the Saint Snow duo, and the primary vocalist. Cool, calm, and collected, she initially meets Aqours with a cold front but gradually opens up to them once she sees their potential. As a 3rd year, this is her final shot at taking home the Love Live trophy once and for all.

  • Biker Babe: She rides a motorcycle in "Dazzling White Town".
  • Career-Ending Injury: The duo's onstage collapse in season 2 episode 8 took them out of the running. Since Sarah is a third-year, this therefore took away her last chance at Love Live!.
  • Does Not Like Spam: The audio drama in the Believe again/Brightest Melody/Over The Next Rainbow CD reveals that she greatly disliked broccoli.
  • Fashionable Asymmetry: She wears a single long black glove with her concert outfit.
  • Friendly Rivalry: Develops this later with Chika. Even as rivals, Sarah was willing to give her some advice during her cameos in episodes 4 and 6 of the second season. Ruby is impressed that Chika and Sarah got so close, but we never find out how so as the results for the qualifiers arrived.
  • Hidden Heart of Gold: She's passive-aggressive towards Aqours the first time she and Leah encounter them, but calms down from season 2 onward after she sees how much they improve. After the events of season 2 episode 8 happen, she becomes much less hostile due to being out of the competition, and fully displays her nicer side.
  • Nice Girl: Although she has shades of this at first, it only fully comes out after the events of her last live unfold. She's actually a very polite and hospitable girl, bringing food to Aqours when they have lunch at their restaurant, and letting the first years stay in Saint Snow's house in Hokkaido.
  • Passive-Aggressive Kombat: Sarah is polite and even compliments Aqours on their performance during the Tokyo Idol Show but then right after tells them they should give up on entering Love Live. This is likely due to being in the heat of the moment during the Tokyo invitational.
  • Perpetual Smiler: Always has a civil smile on her face, even after getting 9th place in the Love Live selection, which enhances her professional air. Her sister is more of a stoic.
  • The Rival: Was this to Chika at first. While not hostile, she's outright rude to Chika's group when they first meet. Fortunately, she gets better.
  • Tareme Eyes: As a foil to her sister's Tsurime Eyes. Though the personality that fulfills the trope is mostly subverted, at least until season 2 episode 8.
  • "The Reason You Suck" Speech: She isn't very hostile about it, but she advises Aqours that they're better off giving up if they're trying to imitate µ's. She later apologizes to Aqours in season two for giving them this speech, since by that point they've improved as a group and have proven themselves as worthy opponents.

    Leah Kazuno
Image Color: Pure White
Age: 15
Birthday: December 12 (Sagittarius)
Height: 153 cm
Three Sizes: B79/W56/H81
Hobby: Making sweets
Skills: Backflip, Skating
Least Favorite Food: Fermented vegetables in vinegar
Symbol: Snowflake with trapezoids
Voiced by: Hinata Sato (Japanese), Amber Lee Conners (English)

The younger sister of Saint Snow, who primarily does the rapping. Leah is known for being fiercely competitive to a fault, and outside of competition is a woman of few words. With Saint Snow's final Love Live hanging in the balance, Leah tries to pull out all the stops to win their final competition together.

  • Birds of a Feather: She eventually befriends the Aqours first years who are, as Hanamaru points out, all socially awkward in their own ways.
  • Curtains Match the Window: Light purple hair and eyes.
  • Foil: To Ruby in a lot of ways. In particular, while they're both very shy and awkward individuals, they respond to this in very different ways. For example, Ruby tends to get rather loud when flustered, while Leah reacts by keeping herself quiet.
  • Girlish Pigtails: Wears her hair like this to differentiate her from Sarah, while also drawing a visual connection between her and Ruby.
  • I Just Want to Have Friends: All beneath that stoic facade. She never had any friends due to her problem at socializing with others, getting nervous BUT keeping herself quiet instead of voicing up. She ends up finally making new friends on season 2 episode 10, thanks to Aqours' first years encouraging her.
  • It's All My Fault: Blames herself for blundering Saint Snow's performance by falling onstage during the Hokkaido Regional Prelims, to the point that she intends to disassociate herself from both Love Live! and idolhood. She gets better thanks to Ruby.
  • My Dad Can Beat Up Your Dad: She has a brief argument with Ruby in Episode 9 of Season 2 over who has the better big sister.
  • My Greatest Failure: In Episode 8 of Season 2, Leah knew it was her sister's last chance at Love Live! and wanted to show that she herself would be fine on her own after the sendoff. But then they fell onstage and got eliminated, and Leah became very upset and almost considered quitting being a school idol. She even watched an online video of the incident as a reminder.
  • My Greatest Second Chance: As a result of the above, Ruby suggests that Leah make sure the performance where she collapsed would not be her last one, and that they both make a song together. Their respective groups get to join in on the performance, too. Later on, in Over the Rainbow, Leah gets to perform with Sarah one last time for a livestream.
  • No Social Skills: At first says she doesn't care to spend time with others. However, she later admits she actually wasn't good at interacting with others except her sister. Then the first years encourage Leah to make friends in her school, and she succeeds. Cue Leah crying out of happiness.
  • Not So Different: Invoked by Ruby, who affirms they both have older sisters they want to make proud. Leah herself is also quite shy and has trouble socializing with others.
  • Not So Stoic: Leah was crying in Episode 8 of Season 1 while criticizing Aqours; Ruby points this out and remarks that Leah's 9th place finish must have been frustrating for her. Ruby later finds Leah crying alone in Episode 8 of Season 2 after nerves get the better of her, and she and Sarah end up collapsing on stage and are forced to drop out of Love Live!.
  • The Quiet One: She doesn't talk much when she's not singing.
  • Serious Business: Leah takes Love Live very seriously and criticizes Aqours for not doing the same.
  • The Stoic: Unlike Sarah, Leah almost always looks serious and only smiles when performing. However, it is all a facade.
  • Tsundere: Based on how she acts, and what it all culminates to, it's likely she's a type A, classic one.
  • Tsurime Eyes: Indicates her serious and competitive personality.
  • When She Smiles: She does make a genuine smile while getting pulled along by Ruby.

Others/Supporting Characters

    Mari's Mother
Voiced by: Akiko Yajima (Japanese), Lydia Mackay (English)

Mari Ohara's mother, who is responsible for Mari's half-Japanese ancestry. Appearing briefly in the main series during a flashback, Mari's mother makes her debut in The Movie as a principal character who recruits the remaining members of Aqours to find Mari, Kanan, and Dia, who have mysteriously disappeared while on their graduation trip in Italy.

  • Big Bad: For the first half of the movie, anyways. Mrs. Ohara manipulates Aqours into seeking out Mari for her, who is in fact running away from her in order to avoid an arranged marriage, not giving them the full story nor letting them know why Mari is trying to avoid her while knowing the third years would feel guilty about avoiding their kouhais if they saw them, as part of a plan to lead her to Mari. After seeing Aqours perform though, she finally relents and lets Mari chose her own path.
  • Cloudcuckoolander: If you thought Mari was crazy, wait till you see her mom in action.
  • Early-Bird Cameo: She "appears" in Season 2 of the anime series for a few seconds, where her face is obscured by shadows. She later makes her proper debut in Over the Rainbow.
  • Everyone Calls Him "Barkeep": She is explicitly referred to as "Mari's Mother" instead of an actual name. She even refers to herself as such when she meets Aqours for the first time, although this is likely an attempt to establish familiarity.
  • The Faceless: Formerly. Unlike most mothers seen in the show, her face is shown obscured during the flashback to when Mari waves to her friends. note 
  • Graceful Loser: She lets Mari go without any other issues once she sees her growth during the "Hop? Stop? Nonstop!" performance.
  • Informed Attribute: Despite ostensibly being 100% Japanese, Mari's mother speaks in a heavily exaggerated foreign accent, uses just as much Gratuitous English as her daughter, and has blonde hair and green eyes.

    Yoshimi, Itsuki, & Mutsu
Left to right: Yoshimi, Mutsu, Itsuki
Voiced by: Risae Matsuda (Yoshimi), Yuu Serizawa (Mutsu), Hisako Kanemoto (Itsuki) (Japanese), Felecia Angelle (Yoshimi), Alex Moore (Mutsu), Madeleine Morris (Itsuki) (English)
Three of Chika's friends and classmates who support her endeavours at idolhood.
  • Big Damn Heroes:
    • As soon as Aqours is done with the qualifiers in season 2 episode 3, the three girls meet them in a mikan plantation, and give them a ride to near their high school via a trolley.
    • They are also responsible for giving Chika a speech on how they don't have to literally save the school in order to preserve its legacy.
  • Numerical Theme Naming: Where Hideko, Fumika, and Mika from the original series follow the Hi-Fu-Mi/1-2-3 pattern, these three continue the theme, being 4(Yo)- 5(Itsu)- 6(Mu).
  • Those Two Girls: The three girls are never seen apart from each other.

Voiced by: Anna Mugiho (Japanese), Tyler Walker (English)

The Takami family's pet dog.

  • Ambiguous Gender: Much speculation has been made about Shiitake's exact gender especially since Shiitake looks like a male dog but has a female voice actress in the Japanese dub. The twelfth chapter of the Aqours School Idol Festival main stories suggests that Shiitake is a girl. Confusing things more is the fact that the English dub gave Shiitake a male voice actor to provide the barking and other characters refer to Shiitake as a male, with Chika outright saying he's "like a brother" to her. The finale reveals that Shiitake is actually a female and that she had two puppies during the Love Live finals. Amusingly this is lampshaded by Riko who comments that she was surprised by Shiitake's true gender.
  • Big Friendly Dog: Shiitake's a large and friendly dog with a peaceful nature. However, Riko wants nothing to do with Shiitake due to Riko's fear of dogs. Until Season 2, Episode 5, that is.
  • Canine Companion: Shiitake seems to be the unofficial mascot of Aqours and constantly turns up in various events such as the Quarter Finals of Love Live. Shiitake even makes several appearances during both season openings.
  • Eyes Always Shut: The length of this dog's fur obscures the eyes, giving this appearance. Subverted during Season 2: in Episode 2 and, more hilariously, in Episode 5.
  • Joke Character: Like the Alpaca, in School Idol Festival it is unable to be put into teams and is only able to be sold or used for practice. In fact, the only difference is that it has a Pure attribute.
  • Out of Focus: Unlike the previous time that Aqours managed to perform in the Akiba Dome, Shiitake doesn't come with the rest of Chika's family during the Love Live finals and instead is left behind at the inn. It turns out this is because she was giving birth to her puppies at the time.
  • Samus Is a Girl: Much like the Alpacas from the original show, it turns out that Shiitake is actually a female dog which is revealed in the season 2 finale as she gave birth during Aqours' Love Live performance.
  • Unwitting Instigator of Doom: After Mito accidentally let go of Shiitake during a walk, the dog sneaks into the school, gets blinded by a white cloth on its head, and ends up crashing into the festival arch, knocking it down and delaying the event's preparations.

    Shima Takami
Voiced by: Kana Asumi (Japanese), Colleen Clinkenbeard (English)

Chika's older sister, and the eldest child of the Takami family. She helps her mother run the family's Ryokan Inn.

  • Black Sheep: A subtle example; she's the only female member of the Takami family to not have short, orange-ginger hair. She instead has medium-length, chocolate brown hair.
  • Cool Big Sis: The oldest of the Takami sisters, and supports her sister Chika and Aqours.
  • Depending on the Writer: One of the promotional magazines shows Shima being a fan of µ's, like her younger sister. This is not the case in the anime.
  • Nice Girl: Shows nothing but pure support for her younger sister.
  • Tareme Eyes
  • Team Mom: Among the Takami sisters, she qualifies as this, being the most mature and responsible of the three. Since their mother is often away on business, she tends to serve as a mother figure for the other two sisters.

    Mito Takami
Voiced by: Kanae Itou (Japanese), Monica Rial (English)

Chika's other older sister, and the middle child of the Takami family.

  • Cool Big Sis: She amasses the largest amount of people for her sister's first live at her high school.
  • Depending on the Writer: One of the promotional magazines shows Mito being a fan of µ's, like her younger sister. This is not the case in the anime.
  • The Gadfly: She tends to be this towards Chika, most notably when she convinces Chika to dress up in a gaudy outfit before the group goes to compete in Tokyo for the first time.
  • Jerk with a Heart of Gold: Even in spite of every prank she pulls on Chika, she actually loves and supports her younger sister.
  • Just in Time: Since Chika gave her sister the wrong time for her first live, Mito and the number of people she leads to Uranohoshi Girls' High School arrive just in the middle of Chika's play.
  • Late for School: She's the one to tell Chika this in the first episode of Season 2.
    Mito: Hey! Were you still in bed?! You'll be late for school!
  • Strong Family Resemblance: She's basically a taller version of Chika, and like her sister, inherits her mother's orange-ginger hair.

    Chika's Mother
Voiced by: Rie Kugimiya (Japanese), Jessica Cavanagh (English)

The Takami family's mother.

  • Everyone Calls Him "Barkeep": She has no official name to refer to. School idol festival even labels her card "Chika's Mother".
  • Idiot Hair: Like her youngest daughter, she also sports a cowlick on top of her head.
  • Mum Looks Like a Sister: She could easily pass off as a younger sister to all three of her daughters, especially since Chika is a full head taller than her.
  • Older Than They Look: She's actually a mother of three despite her short stature.
  • Strong Family Resemblance: She's basically an older version of her youngest daughter.

    Chika's Father

The Takami family's father.

  • The Faceless: His face is obscured during the moment where Chika briefly passes by him, and his full appearance in the movie, albeit facing backwards.

    You's Father
The Watanabe family's father.
  • The Faceless: As per norm to most father characters.
  • The Ghost: He is repeatedly mentioned by her daughter, until he physically appears in the Sunshine!! School Idol Diary manga adaptation.

    Dia/Ruby's Mother
The Kurosawa family's mother.

    Dia/Ruby's Father 
The Kurosawa family's father.
  • The Ghost: He is only mentioned in a few times during Ruby's introduction.

    Mari's Father
The Ohara family's father, who is an Italian-American.
  • The Faceless: His face is obscured during the flashback to where Mari waves to her friends.
  • The Ghost: He's this for most of the second season; Mari regularly gets phone calls from him about the potential shutting down of the school and his condition that they gather a hundred applicants in order to keep it open, but he remains unheard and he isn't seen until a single flashback in season 2 episode 10.
  • Phenotype Stereotype: He's Italian-American, and while he's The Faceless during the one time he's shown on screen, his hair and mustache are shown to be blond.

    Riko's Mother
The Sakurauchi family's mother.
Voiced by: Nana Mizuki (Japanese), Janelle Lutz (English)

    Riko's Father
The Sakurauchi family's father.
  • The Cameo: His only appearance is the 2nd Season's 12th Episode despite being partially seen.
  • The Faceless: Like Chika's father, his face is completely obscured during the brief moment he's seen.

    Yoshiko's Mother
The Tsushima family's mother.
Voiced by: Hekiru Shiina (Japanese), Carli Mosier (English)

    Hanamaru's Grandmother
The Kunikida family's grandmother.

    Hanamaru's Father
The Kunikida family's father, as seen in School Idol Diary.
  • The Faceless: His first physical appearance consists of him facing to the back.

    Hanamaru's Mother
The Kunikida family's mother, as seen in School Idol Diary.

    Hanamaru's Grandfather
The Kunikida family's grandfather, as seen in School Idol Diary.
  • The Faceless: Subverted as he reveals his face in the illustration unlike most of the father characters.
  • The Ghost: He is mentioned by Hanamaru until he appears physically in the novel's illustration.

    Tsuki Watanabe
Click here to see her without her cap 
Voiced by: Tomoyo Kurosawa (Japanese), Emi Lo (English)

You Watanabe's cousin, who grew up in Italy. She appears in the movie.

  • Bokukko: She uses the boyish first-person pronoun "boku" when referring to herself.
  • Borrowed Catchphrase: Her way of greeting is a twisted version of You's "Yousoro!", being altered into a "Yoroshiku!" with a very similar tone.
  • Lady Looks Like a Dude: One of the 4th Live trailers for Over the Rainbow revealed that she has a decidedly androgynous appearance. One of the outfits consists of masculine clothing, before she changed her outfit for her visit to Italy along with the girls. Her hair also appears obscured by her baseball cap.
  • Shared Family Quirks: She and You both have a great love of uniforms. Like You, Tsuki is even willing to dive off a building to catch one when she sees it.
  • Student Council President: Of Seishin High, the high school in Numazu where Uranohoshi gets merged into.
  • Temporal Theme Naming: Tsuki is named after Getsuyôbi (曜日), one of the Seven Luminaries. It's quite fitting as she is a cousin of You, which is named after the word yôbi.
  • Tomboyish Baseball Cap: Wears one on her head, which accentuates her androgynous appearance.
  • Translator Buddy: As she grew up in Italy, Tsuki often serves as a translator for the group during their trip.

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