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In the Kitsune no Ken: Fist of the Fox universe, the Hyuga Corporation is one of two mega-corporations resident in Konoha Town, and is the rival of the Uchiha Zaibatsu, the other mega-corporation. Character entries in this folder relate to its heir, Hyuga Hinata, her father and the company CEO, Hyuga Hiashi, and the rest of their family and employees.

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    Hyuga Hinata 
The older daughter of Hyuga Corp CEO Hyuga Hiashi, older sister of Hanabi, and cousin of Neji. She develops a crush on Naruto from the first time she sees him, not unlike her canon counterpart.
  • 100% Adoration Rating: Has this by the time of the twenty-third Gaiden, by virtue of being approachable by anyone and because she's just that nice a person.
    To the residents of Konoha Town, she was the shining jewel in the city's crown.
  • Accidental Pervert: The Outdoor Bath Peeping scene with her and Yugito starts when Hinata, while looking around Yugito's hotel suite to try and find her, steps out onto the outdoor patio and discovers the older woman in an artificial Waterfall Shower...and then spends the next few moments checking out Yugito's goods while comparing them to what she herself has. A justified example, as Yugito later admits to Itachi that she herself pulled the Waterfall Shower stunt on purpose to try and shock Hinata's sense of genteelness.
  • Action Girl: Unlike Sakura, Ino and Tenten, she didn't start out this way at first. Training under Yugito's tutelage changed that.
  • Adorkable: At first, especially when it comes to Naruto.
  • Badass Adorable: Once she learns how to fight. She still doesn't lose her sweet demeanor.
  • Berserk Button: It doesn't come up often, but the subject of her not having her mother around is still pretty painful for her even years after the fact; trivializing her sense of loss will result in her breaking the offender's jaw. Matsuri pushes this button twice, the second time by desecrating Lady Hyuga's portrait out of sheer spite; Sasuke has to physically stop Hinata from attacking Matsuri at that point.
  • Beware the Nice Ones: Without a doubt, Hinata is one of the nicest, sweetest, most polite characters in the story. But aggravate her enough, and she'll verbally rip you a new one and give you an Armor-Piercing Slap on top of it.
  • Big Eater: Hinted at in Chapter 41, as she orders slightly more than the rest of the gang does when they're eating at Burger Castle. She orders four separate meal items, while the others order up to two or three solo items or single meal combos.
    Sai: Well, now, looks like you've got an appetite!
    Hinata: Uh, well, not really...
  • Big Sister Instinct: When it comes to her sister Hanabi, Hinata will do all she can to protect her. Including fighting Yagura and Matsuri in separate duels.
  • Brooding Boy, Gentle Girl: The Gentle Girl to Naruto's Brooding Boy.
  • Combat Pragmatist: After she learns how to fight. For her, using a kitchen's food ingredients and utensils as projectiles and kicking below the belt are perfectly legitimate tactics.
  • Covert Pervert: Aside from the Outdoor Bath Peeping moment in Chapter 43 where she spends a good few minutes checking out Yugito while the latter's in the Waterfall Shower, there's the fact that she seems to know that the Icha Icha book series is pornographic—and that's before the aforementioned scene with Yugito. The twenty-third Gaiden, set during her twenty-third birthday, shows her out at dinner with Naruto, and while they're waiting for their order, she engages in Footsie Under the Table as a way of teasing him. The same Gaiden reveals her to be into bondage play, specifically as a submissive.
  • Dance Battler: Once she starts training as a fighter under Yugito, Hinata incorporates her previous dancing experience into her fighting movements.
  • Dating What Daddy Hates: Played with, in that she's not dating Naruto at the time Hiashi expresses his disapproval of the boy; rather, she has a romantic crush on Naruto and has already confessed to him, but is biding time while both of them get used to the idea of being around each other. Of course, Hiashi's objection comes from Naruto's Kyuushingai past and his (perceived) penchant for disregarding schoolwork.
  • Elegant Classical Musician: She's an accomplished concert pianist by the time the twenty-third Gaiden takes place. Even before then, in Chapter 88 of the main story, she's already quite skilled on the piano.
  • Everyone Loves Blondes: Much like her canon counterpart, she nursed a crush on Naruto.
  • Girly Bruiser: Very much so.
  • Graceful Ladies Like Purple: She wears a purple evening dress to attend the scheduled competition match between Naruto (representing the Uchiha Zaibatsu) and Neji (representing Hyuga Corp) in Chapter 143, with matching open-toed high-heeled pumps. In addition, a bit of variant-cover artwork done on the author's DeviantArt account shows Hinata in a purple dress.
  • Grew a Spine: The very first sign of her Character Development is when she stands up to both Hiashi and Neji after they initially sought to keep her away from Naruto.
  • Improvised Weapon User: She makes use of spoons and a bowl of fruit as projectiles and two frying pans as melee weapons in Chapter 180 while fighting Yagura.
  • Lonely Rich Kid: According to her own description in Chapter 51.
    Hinata: I didn't have any real friends up to that time...all I knew was a routine of school, home, extracurricular activities, and that's about it. Being the daughter of a highly-placed man like my father, that always made me feel like I was on some kind of pedestal. A pedestal I didn't want to be on...
  • Missing Mom: Her mother died in a car accident several years earlier.
  • Ms. Fanservice: While swimming in the pool aboard aboard the Mizukage liner, Hinata wears a one-piece swim-suit that's nonetheless quite form-fitting, emphasizing her breasts in particular, and also allowing a good view of how toned her legs are. In a later scene, while taking a shower, she takes a moment to check out just how toned her whole body has become thanks to her training with Yugito, and the narrative goes into a rather detailed description of how the soap and water are running down her curves, including her breasts.
  • Nerves of Steel: Using the Dynamic Entry on Yagura? Yeah, she's brave.
  • Nice Girl: A lot of people who know her or have met her have commented on it.
    Itachi: She's got a kind heart, that one.
  • Odd Friendship: With Sasuke, considering that their fathers are business rivals and also the fact that their canon counterparts had practically no direct interaction with each other. Also with Suigetsu, to a lesser degree; they've had only two scenes where they directly interact with each other, but she's not put off by his delinquent past and he doesn't try to insult or play pranks on her (not even Ino and Sakura have escaped that).
  • Proper Lady: Respectful to all, and uses honorifics wherever appropriate.
  • Red Oni, Blue Oni: The blue to Ino's red.
  • Shipper on Deck: She expresses a desire to be the maid of honor at Itachi's and Yugito's wedding, a statement that briefly throws Yugito off-balance. In the seventh Gaiden, she's a bridesmaid during said wedding.
  • Shrinking Violet: During her first few appearances. She's becoming less and less of this over time, though, made most apparent when she stands up to Hiashi and Neji in Chapter 17.
  • Silk Hiding Steel: If her calling-out of Minato for his crappy fathering skills is any indication. Or her kicking the crap out of three street toughs all by herself after having previously and politely asked them not to bother her or her friends. Or her slapping Kira in the face for outing Naruto and Yugito as Kyuushingai. The thirtieth Gaiden later indicates that she got it from her late mother Hiroko.
    Minato: You look soft and weak, but behind that facade is a fire that will burn the unwary.
  • Single Woman Seeks Good Man: She's one of only two named female students at Konoha High who aren't trying to get with the handsome "bad boy" Sasuke (the other being Tenten), instead being drawn to Naruto because of his consideration for people's feelings. This was especially pronounced when, after accidentally bumping into her, Naruto helped to pick up her books and then refrained from reading her diary despite having a clear opportunity to do so, simply because she asked him not to.
  • Smitten Teenage Girl: How she saw herself at first, regarding Naruto, as she admitted in her diary prior to actually meeting him; she'd previously seen him and started developing a crush on him, but couldn't adequately explain why that was. Then, of course, she got to know him better.
  • Spoiled Sweet: She may be a child of one of the richest people in town, but she's not stuck-up or arrogant as a result of it; like with her canon counterpart, she's polite and kind-hearted in spite of her wealth and status.
  • Tomboy and Girly Girl: The girly-girl to Ino's tomboy.
  • Took a Level in Badass: She starts out as a complete non-fighter, getting knocked out with an elbow to the face from Zabuza when she frantically but futilely hits him to make him stop the arm-twisting he's giving Neji during the confrontation with the Blood Mist gang at Burger Castle. Many chapters later, she's become capable enough to beat Sasuke in a spar and single-handedly trounce three random thugs. And she holds her own against Yagura and defeats Matsuri later.
  • The Unfavorite: Has shades of this with Hiashi, at first. Although he really does have her best interests at heart, he's not too keen on heeding her point of view on certain things (particularly the subject of Naruto), in contrast to Neji and Hanabi (the former as Konoha High's student council president, the latter as a consistent straight-A student at her school).
  • Will Not Be a Victim: The whole reason she decided to learn how to fight, following the incident with Yagura's Blood Mist gang at Burger Castle, was so she wouldn't be as ineffective in future as she was against the gang during that incident.
  • Yamato Nadeshiko: In addition to being a member of one of the richest families in town (fulfilling the nobility aspect of this trope), during her early appearances, she's quiet, respectful of authority, and desirous of obeying her father. As the story progresses, though, she shows that she'll stand up for what she believes when it counts, including opposing Hiashi's attitude toward Naruto in Chapter 17 despite Naruto's Kyuushingai status. And this is before she takes up training with Yugito.

    Hyuga Hiashi 
The CEO of the Hyuga Corporation, and business rival of Uchiha Fugaku. He's also Hinata's and Hanabi's father and Neji's uncle, as in canon.
  • Adaptational Wimp: In canon, he was powerful enough to knock away several Sand shinobi with one attack while declaring that the Hyuga clan was the strongest clan in Konoha. Here, he's not a physical fighter, and is barely able to keep Matsuri from stabbing him in the arm when she attacks the Hyuga family at the Samsara Hotel (though he is a crack-shot with a rifle).
  • Arranged Marriage: The thirtieth Gaiden reveals that his marriage to Hiroko, Hinata's and Hanabi's mother, was one of these, the result of a business arrangement between his father and her parents. It later became a Perfectly Arranged Marriage.
  • Education Papa: Hiashi expects his children to give nothing less than excellence in their academics, to the point that he admonishes Hinata to practice her music lessons so that she may earn a shot at a music scholarship when her upcoming musical recital takes place, in case college recruiters happen to be in the audience at that time (despite Hinata arguing that she's still only in her second year of high school). After hearing from Neji that Naruto had fallen asleep during one of his classes, Hiashi warns Hinata not to associate too much with the blond boy, lest his (perceived) penchant for laziness rubs off on her; that and the knowledge that Naruto had gotten transferred from Uzushio High School for vague reasons (a later chapter reveals that it was for damaging school property while fighting) has Hiashi on edge about what sort of influence Naruto may have on his family's academic pursuits...and this is before he finds out about Naruto's past as a Kyuushingai, at which point his prejudice grows even more.
  • Overprotective Dad: Hiashi becomes this for his children, mainly Hinata, once he forms the impression that Naruto doesn't take his studies as seriously as Hinata is expected to do with hers. The over-protectiveness increases after Hiashi finds out that Naruto was one of the Kyuushingai, as he doesn't want his daughter associating with a guy who was part of a group infamous for causing 365 days of carnage across several cities in the not-too-distant past.
    • Parents as People: As Kabuto tells Naruto, Hiashi isn't an evil man; he's just not well-equipped to deal with losing family members, hence his over-protectiveness of his daughters and nephew. For perspective, Hiashi lost his wife (Hinata's and Hanabi's mother) in a car accident, and then lost his brother (Neji's father) to cancer sometime afterward.
  • Sour Outside, Sad Inside: According to Kabuto.
  • The Stoic: He has this reputation as the CEO of Hyuga Corporation.
    • Not So Stoic: He's not ashamed at showing immense relief after seeing Hanabi safe and sound following her being kidnapped in the Abduction Arc. There's also his quiet, tremulous reaction to watching Hinata play her late mother's favorite song during the school recital.
  • Took a Level in Kindness: Arranges to pay Naruto's hospital bills after the latter is injured by Mizuki and the Akatsuki group. Granted, the fact that Naruto got said injuries while trying to rescue Hanabi has much to do with it.

    Hyuga Hiroko 
The matriarch of the Hyuga family. Although she's not around physically, having died several years prior to the start of the story, her influence remains among the family members.

    Hyuga Neji 
Hinata's cousin, and a senior at Konoha High School, he's also its student council president. He is rather wary of Naruto from their first meeting, an attitude that isn't helped when he finds out about Naruto's past.
  • Aloof Older Cousin: Toward Hinata, slightly less so toward Hanabi.
  • Always Someone Better: For Lee, academically.
  • Big Brother Instinct: For Hinata, though they're actually cousins.
  • Brainy Brunette: Of course. Hinata mentions that Neji is a very good candidate to make valedictorian.
  • The Comically Serious: Neji is the student council president of Konoha High School, a stickler for upholding the rules, and as serious as they come. However, pair him with Lee and watch Neji turn into a Deadpan Snarker who'll snap at any suggestion that Tenten is his girlfriend or slap Lee with a sandwich; or, put him in any scene with Hanabi or Kabuto and watch him go off the bend.
  • Cool Car: He drives a dark-blue two-seater Porsche Boxter, which he got as his 18th-birthday present.
  • Covert Pervert: He accidentally outs himself as a closeted fan of the Icha Icha series. Also, one of the Hyuga mansion servants reveals that she once overheard him going on a palm-date while calling Tenten's name. And, apparently, he's had Girls Behind Bars fantasies.
  • Deadpan Snarker: Mostly when Lee's involved.
  • Disappeared Dad: His dad died from cancer, according to Kabuto.
  • Informed Ability: He's touted as a powerful fighter who has served as Hyuga Corp's representative in its yearly contests with the Uchiha Zaibatsu to determine which side will rule the business monopoly of Konoha Town, and in fact he's stated by Sasuke and Fugaku to have won the previous two years' competitions. Then he goes up against Zabuza of the Blood Mist gang...and is subjected to a Curb-Stomp Battle.
  • Knight Templar Big Brother: Neji's a Knight Templar Older Cousin for Hinata, seeking to keep her away from Naruto's influence by any means necessary after finding out the latter was one of the Kyuushingai. Hiashi supports this, but Hinata herself isn't pleased.
  • Long-Haired Pretty Boy
  • Manipulative Bastard: Neji takes advantage of Kiba's despondency over Hinata's rejection of his (Kiba's) love confession and the revelation that Hinata had already had an Accidental Kiss with Naruto, to manipulate Kiba into fighting Naruto, as part of a plan to either get Naruto arrested (since Kiba's the son of Konoha Town's police chief) or expelled from school (Konoha High frowns on students with criminal records).
  • Missing Mom: There's no mention made of Neji's mother at all, unlike his Disappeared Dad.
  • My Cousin Is Off Limits: Subtly done against Naruto once he finds out about the latter's past as a Kyuushingai. Hinata herself retards Neji's efforts, however.
  • Nerves of Steel: Was willing to confront Yagura to protect Hanabi.
  • She Is Not My Girlfriend: Neji would like you to know that he and Tenten are classmates and nothing more, thank you very much. Lee doesn't buy it.
  • The Stoic: Usually. However, when he's around Lee, Hanabi or Kabuto, he becomes The Comically Serious.
  • Student Council President: As noted above.
  • The Worf Effect: Goes up against Zabuza of the Blood Mist gang and quickly gets one-shotted. He resolves to become stronger after that incident.

    Hyuga Hanabi 
Hiashi's younger daughter, Hinata's younger sister and Neji's younger cousin.
  • Annoying Younger Sibling: Has shades of this, given her frequent waspish remarks toward her own older sister and cousin.
  • Ascended Extra: In canon, Hanabi was a Satellite Character who we hardly ever got to see or find out anything about. This fanfic gives her regular supporting character status.
  • Cordon Bleugh Chef: During her first outing as a lemonade sales-girl, she mixes up a nice, refreshing jug of the beverage...but she forgets the sugar. Lee's the only one who actually likes it; when Suigetsu and Jugo come along and try it, Hilarity Ensues.
  • Little Miss Snarker: Hanabi is not afraid to snark at either Hinata or Neji.
  • Missing Mom: Same as Hinata; it's noted that the accident happened when Hanabi was very young, as Hanabi barely remembers her, aside from a portrait of the woman that's hanging in the Hyuga family's main hall.
  • The Nicknamer: Naruto gets this most frequently from her, being referred to as "Straw-head," initially as an insult but later as an Affectionate Nickname (to which he responds by calling her "pipsqueak" for the same two reasons). She's also referred to Suigetsu as "Baseball Crotch" (because of his infamous Groin Attack incident from Naruto early in the story), Jugo as "Carrot-top," Tenten as "Panda-hair," and Lee as a "knight in green armor" (though she usually just calls him Lee-nii-san out of admiration).
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    Yakushi Kabuto 
The retainer for the Hyuga family.
  • Adaptational Heroism: His canon counterpart is The Dragon to Orochimaru and is himself not a nice or trustworthy person. Here, Kabuto is presented as a very reasonable individual, even offering to help Naruto get set up for the annual Hyuga family ball, to which Hiashi and Neji have sent the blond boy an invitation with the intention of publicly humiliating him—only Kabuto is also nice enough to warn Naruto about this.
  • Adjusting Your Glasses
  • Servile Snarker: Toward Neji, at least.
  • Shipper on Deck: He's quite supportive of Naruto and Hinata, even setting up events so they'll dance together at the annual Hyuga ball.

    Tokuma Natsu, Tokuma Ko, and Tokuma Iroha 
Hiashi's in-laws. Natsu is Hiroko's sister, Ko is her husband, and Iroha is Ko's older brother. Their only appearance so far is in the thirtieth Gaiden.
  • Adaptation Name Change: All three were members of the Hyuga clan in canon. For this story, their only relation to the Hyuga family is through marriage (and also see Composite Character directly below).
  • Composite Character: Natsu, Ko and Iroha all take their shared surname from Tokuma, another member of the Hyuga clan in the canon series.
  • Cool Uncle: Ko is this to the Hyuga kids.
  • The Quiet One: Iroha isn't one for social scenes, according to Hiashi.
  • The Unfavorite: From what Hiashi recalls of past conversations with Hiroko, she and Natsu drifted apart because Natsu felt that she was this to their parents, who she believed preferred Hiroko over her.
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