The father of the Lambert family.
- And I Must Scream: Parker Crane trapped his soul in the Further so he can regain total control of his body. Josh tries all he can to communicate with the world of the living to save his family and himself.
- Demonic Possession: At the end of the first film, he is possessed by the Bride in Black, the ghost that haunted him in his childhood. The second film revolves entirely on rescuing him from the Further and prevent the Bride/Parker Crane from gaining control on his body.
- Distressed Dude: The second film has him trapped in the Further by Parker Crane as he is trying to possess his body.
- Papa Wolf: His determination to rescue his son from the Further goes as far as to remember his Astral Projection ability and venture inside a dimension full of unstable souls and demons.
- Supernatural-Proof Father: A deconstructed one. At first he acts as one, ignoring Renai's constant fear around the house and that everything has a logical explanation. Then, it is revealed that it is all indirectly caused by him, as his son inherited his Astral Projection ability, and he is the one to venture to the Further to rescue him. In the second film, he goes again to this routine though justified in that he is possessed by the Bride in Black/Parker Crane.
Josh's wife and mother of Dalton and Foster.
- Butt-Monkey: Poor, poor Renai. She has to suffer through frightening supernatural phenomenon and apparitions, her son entering a mysterious coma, Elise dying in her home, and her husband becoming possessed by a malicious spirit and attempting to kill her and her children.
The son of Josh and Renai.
- And I Must Scream: Dalton is put into an unexplained coma. The reason was that his astral projection was kidnapped by the Lipstick Faced Demon and taken to the Further. It is Josh's determination that eventually rescues him from there.
- Astral Projection: Dalton has nightmares where he meets spooky undead people and a vicious demon though they are not nightmares but travelling to a dimension called the Further. This was because he inherited this ability from his father Josh.
- Creepy Child: Most of the supernatural stuff revolves around him and having an erratic behavior though he is fairly a normal kid who doesn't know what's happening. The poster of the first film has him darkened, staring at you and with glowing eyes.
- Harmfulto Minors: Not only is he captured by a demon and held for months in his personal torture chamber, but he also has to witness his possessed father trying to kill him and the rest of their family.
- Kid Hero: Ultimately the one who saves the day in the second film when he sends himself into The Further to bring back Josh's captured soul and return it to his body and expel Parker Crane.
- Ascended Extra: Though she had an important role in the first film, in Chapter 2 she gets to help investigate with Specs, Tucker and Carl thanks to her previous job as a doctor in a now abandoned hospital where they're looking for clues to Parker Crane's past.
A paranormal investigator.
- Abusive Parents: Her mother was a saint, but her father beat Elise relentlessly as a child and locked her in the basement in an attempt to beat her psychic powers out of her, and emotionally abused her as well, saying that nobody would ever love someone like her. Not to mention he blamed her for the death of her mother, because a young Elise was tricked into releasing the entity that killed her.
- Beware the Nice Ones: As nice and helpful she is, at the second film's climax she brutally and violently smashes Parker Crane's mother's head with to finish Parker Crane's reign of terror.
- Big Damn Heroes: In Chapter 2, she saves Josh in The Further from the Long Haired Fiend by expelling him in the last moment.
- Dark and Troubled Past: Was violently abused by her father as a child, was tricked into releasing an entity that murdered her mother, ran away from home as a teenager, and lived happily with her husband Jack until he killed himself.
- My Greatest Failure: Almost says the exact phrase when she discovers that a woman she saw in her home as a teenager was not a spirit, but was actually alive and had been kept in the basement by her father. Elise thought she was a spirit and didn't save her from her father's wrath and subsequent murder.
- Personal Horror: In The Last Key she discovers that[despite her life's goal being to help people who are afflicted with supernatural entities, she unknowingly let a woman in her house die as a teenager because she believed her to be a spirit and didn't save her from being murdered by her father.
Tucker and Specs
Elise's two faithful assistants.
- Badass Adorable: Specs can be seen as this, because even though he's socially awkward, wears cute pajamas, and loves comic books, he also can be stealthy when need be, and killed Ted Garza in The Last Key in self-defense by dropping a heavy armoire on top of him.
- Killing in Self-Defense: Specs was forced to kill Ted Garza in The Last Key when he had locked Elise, Tucker, and the captive girl in the basement and came after Specs in a dark house with a loaded gun. Specs evaded him and managed to hit him from behind and push an armoire on top of him.
- Plucky Comic Relief: In a series of supernatural horror films about malicious ghosts and terrifying demons, most of their appearances appease the audience with a couple of quirky moments.
- Those Two Guys: Never seen without the other almost every time they are onscreen.
An old friend of Elise and a fellow investigator.
- Not Quite Dead: When he's injured by Parker Crane in Josh's body, he assumes he's died when he meets up with Josh and Elise in The Further. Elise tells him to return to the world of the living when she hugs him and feels his heart still beating..
The Rainier Family
Elise's brother, who is bitter over her running away and abandoning him.
Elise and Christian's abusive father, who works at a local prison and is gradually corrupted by KeyFace.
Elise and Christian's loving mother.
A vicious demon who desires to possess Dalton Lambert for his own purposes and traps him in the Further.
- Big Bad: The main antagonist for the first film. He puts Dalton into a coma and wishes to gain control of his body.
- Big Red Devil: Not entirely red (only part of his face hence the meaningful name) as he is covered in black fur. But yes, he follows a standard demonic design with goat-hoofed legs and long tail with an arrow-shaped end.
- Makeup Is Evil: The demons face is not actually red. Per his name, he smears lipstick on his face. According to James Wan it is the demons twisted attempt at being appealing to children, like a clown.
- Monster Delay: Subverted. His first appearance is a shadowed figure seen by Lorraine in Dalton's room. As soon as she finishes to tell Josh and Renai about the encounter, the demon's face appears behind Josh in the first film's well known Jump Scare.
The Bride in Black
The ghost of an old woman that haunted Josh Lambert in his childhood.
- Being Tortured Makes You Evil: His Abusive Mom's raising of him.
- Big Bad: The villain of the second film along with his mother. He attempts to possess Josh to regain his lost childhood.
- Creepy Crossdresser: Parker Crane was forced by his mother to act and dress as a girl as a child, among other forms of abuse. This trauma led Parker to become an unstable murderer who wore a black dress while acting out his killings on women.
- Evil Old Folks: The Bride continued killing into his old age.
- Greater-Scope Villain: The Bride plays a more major and actively antagonistic role in the first three films. Though the Lipstick-Faced Demon is the primary threat in Chapter 1, and appears sporadically throughout the series, it is The Bride who dominates the films. The Bride in Black winds up winning in the first films stinger ending, becomes the primary antagonist in the second film, and terrorizes Elise throughout in Chapter 3, functioning as a secondary antagonist (and Elise implies she has stalked her in The Further for years).
- Groin Attack: Parker Crane was sent to the hospital after he attempted to castrate himself.
- Tragic Monster: The Bride in Black was actually Parker Crane, a crossdressing killer til his elder days who had an abusive monstruous mother that forced him to dress and act like a girl and would physically abuse him when he stood up for himself. The intense trauma made him a murderer of women. In his afterlife he wanted to live the childhood as a young boy that was taken away from him by possessing a young Josh Lambert.
- Wight in a Wedding Dress: Their black dress is purposefully meant to evoke this.
The Woman in White
The ghost of a violent woman living in Lorraine's house.
- Abusive Parents: Both psychologically and physically. She forced her son Parker to act and dress as a girl named Marilyn and any signs of Parker trying to be himself would met with severe verbal and physical abuse.
- Asshole Victim: Elise smashing her in head with a rocking horse is one satisfying thing to see.
- Eerie Pale-Skinned Brunette: Her hair is black as soot, and her face looks like she's caked in creepy white make up.
- Greater-Scope Villain: For the second film and even part of the first film. It was her that caused Parker Crane to become the Bride in Black.
- Hate Sink: From all the undead and demons featured in the franchise, she is one of the least sympathetic ones. She forced her son to act and dress as a girl and would abuse him physically and verbally when he refused.
- Would Hurt a Child: Not only did she constantly hit and verbally abuse her young son, but she also would go to the Lamberts' youngest child's room and shout at baby Cali.
A demonic entity that corrupts men and has them murder nurses.
The Man Who Can't Breathe
A demon that drives people to suicide so that he can keep their souls as pets.
The Long-Haired Fiend
- Conspicuous Trenchcoat: Sports a long black trench-coat to complete his shady look.
- The Dragon: He guards the red door and attempts to fight Josh at its entrance, so he can be considered this.
- The Heavy: The most physically imposing and actively violent of the first films recurring spirits.
- Rape Is a Special Kind of Evil: The Fiend is a vicious and predatory spirit that often attacks Renai, an attractive woman, in a highly suggestive and perverse manner.
- Rapid Aging: An odd example. The Fiends appearance shifts depending on the scene, going from relatively normal-looking (if a bit pale) in his first appearance, to quite grayish in his second, before becoming rotted into a skeletal face by his third appearance.
- When he appears in the second film, he appears almost zombie-like, though with less rot.
- Serial Killer: Implied to have been this, or a Serial Rapist in his life, leading to his current place in The Further.
- Would Hurt a Child: Terrorizes the infant Callie throughout the first film, though this is in part to lure out Renai.
A detective investigating Elise's death.
A man who experiences paranormal activity after moving into Elise's childhood home, and calls the paranormal investigators for help.