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Played by: Rachel Bilson
- Blonde, Brunette, Redhead: The brunette.
- Brainy Brunette: Smart enough to be a surgeon, but she's not very smart emotionally.
- Dude Magnet: Lemon points this out when George, Wade, and her cousin, Jonah, are all pursuing Zoe.
- Happily Married: To Wade at the end of season 4.
- Hospital Hottie: An attractive doctor working in a small town that's at the center of a Love Dodecahedron.
- In-Series Nickname: Wade calls her Doc and Lavon calls her Big Z.
- Ms. Fanservice: Tends to wear very revealing clothing, especially once that show off She's Got Legs.
- Red Oni, Blue Oni: Red to Wade's blue, Lavon's blue, and Annabeth's blue.
- Will They or Won't They?: With George and Wade for most of the show.
Played by: Wilson Bethel
- Betty and Veronica: Veronica to George's Betty and Zoe's Archie.
- Chick Magnet: He's very popular with the ladies.
- Daddy's Girl: When she was growing up, her dream to become a surgeon started because she wanted to be like her father, who was also a surgeon.
- Deadpan Snarker: Often gets into Snark-to-Snark Combat with Zoe and other characters.
- His Own Worst Enemy: He has a tendency to sabotage himself because he's afraid he'll fail.
- Jerk with a Heart of Gold: He can seem like a jerk, but he's sweet to Zoe and to his dad.
- Mr. Fanservice: Spends a lot of his screentime shirtless.
- Really Gets Around: Sleeps around a lot, and even gets into a Friends with Benefits arrangement with Zoe in season 2. It eventually evolves into a Ladykiller in Love scenario.
Played by: Cress Williams
Played by: Jaime King
- Bad Boss: When she is the leader of the Belles, she traumatizes her friends.
- Blonde, Brunette, Redhead: The blonde.
- The Cheerleader: Or ex-cheerleader. She was a cheerleader in high school.
- Clingy Jealous Girl: Particularly when she's with George Tucker.
- High-School Sweethearts: With George. They were together for fifteen years.
- Lovable Alpha Bitch: Before and after school, she was the queen bee of her group and was always beloved by the town.
Played by: Scott Porter
Played by: Kaitlyn Black
- Always Second Best: Usually to Lemon. It doesn't seem to bother Annabeth much, until season 4.
- Blonde, Brunette, Redhead: The redhead.
- Only Sane Woman: She's constantly being dragged into ridiculous antics, which she recognized as crazy, with Lemon and with Zoe.
- The Reliable One: To Lemon, to Zoe, to everyone.
- Southern Belle: Just like Lemon.
Magnolia BreelandPlayed by: Claudia Lee
- Annoying Younger Sibling: She's Lemon's little sister, and is frequently selfish and bratty.