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    Frank West 

Frank West

Voiced by: T.J. Rotolo (Dead Rising 1 - 3; Ultimate Marvel vs. Capcom 3, Marvel vs. Capcom: Infinite), Rikiya Koyama (JP) (Ultimate Marvel vs. Capcom 3 and Project X Zone) Ty Olsson (Dead Rising 4), Peter von Gomm (Tatsunoko vs. Capcom), Rob Riggle (Watchtower)

"It's Frank. Frank West. Remember that name, 'cause the whole world's gonna know it in three days...when I get the scoop."

The protagonist. Upon hearing that something big was going down in the town of Willamette, Frank charters a helicopter in order to investigate and leave with the "scoop of a lifetime". He tells the pilot to drop him off on the roof of the Willamette Parkview Mall, and return for him in 3 days. Frank proves himself to be incredibly competent fighter and photographer, and his determination in getting his story allows many dark truths to come to light.

After the events of the Willamette Incident, he proceeds to become a celebrity, but squanders it all and alienates the public. He attempts to 'get back in the game' by investigating the company Phenotrans in Dead Rising 2: Case West. He also is the star of the Alternate Universe story Dead Rising 2: Off the Record. He returns as the protagonist of Dead Rising 4, once again investigating an outbreak in Willamette.

  • Action Survivor: Like any poor sap who visits the mall on a really bad day of zombie outbreak. He does thrust himself into the situation trying to get a story but once he’s got his boots on the ground it quickly turns sour. By the time of Dead Rising 4, he's 52 but is even better at killing zombies than ever.
  • Afraid of Needles: He's not exactly thrilled at having to receive his first shot of Zombrex.
  • And Then John Was a Zombie: Becomes infected and turns as part of the Frank Rising DLC for Dead Rising 4.
  • Antihero: Type II, compared to Chuck Greene's Nice Guy persona.
  • Ascended Meme: His notebook entry in Case West is "He's covered wars, ya know".
  • Badass Normal: As far as it's shown, he has no true combat experience. Regardless, he is capable of surviving multiple king-sized zombie outbreaks, going toe-to-toe with the utterly insane, and besting a Marine in hand-to-hand combat. Best shown in Off the Record, when he can go up against gas zombies and even a Giant Mecha and come out on top.
    • Justified when dealing with zombies as, by Case West and Off The Record, he is the man most experienced with dealing with them in the world.
    • Obscuris's dossier on Frank in Dead Rising 4 calls him "the most dangerous journalist in the world."
  • Batter Up!: An AI-controlled Frank will fight with an infinite supply of baseball bats unless the player gives him another weapon. The various promotional material for 4 has him carrying around a bat wrapped in barbed wire.
    • In the Super Ultra Dead Rising 3 DLC a spiked baseball bat is Frank's default weapon.
  • Bishōnen: Averted, Keiji Inafune designed him to be average-looking intentionally.
  • Big Damn Hero: He saves Chuck from Zombie TK at the start of Case West.
  • Bond One-Liner: He does this much more often than Chuck did in Off The Record.
  • Bootstrapped Theme: His music in Marvel vs. Capcom 3 is a remix of Adam the Clown's music.
  • Broken Ace: Frank begins Dead Rising 4 as a cynical mess who seems barely able to relate to other people. As he tells Brad, he's been covering the zombie beat for fifteen years, and all he's gotten for it is PTSD and numerous dead friends. His unwillingness to personally engage with the story in Willamette is what drives a wedge between him and Vick, jump-starting the game's plot.
  • Covert Pervert: Tends to enjoy taking pictures of chicks.
  • Continuity Nod: He appears to be wearing Carlito's locket in Case West and Off the Record.
  • Crazy Survivalist: In Infinity Mode, where you must kill other survivors for their food.
  • Dark Is Not Evil: Even though he becomes a zombie complete with glowing eyes and a deathly palor, Frank still remains the same heroic journalist that he was as a human. He also gets some creepy zombie abilities (such as devouring both zombies and humans, along with superhuman strength) to match.
  • Despair Event Horizon: In the A-Ending, he suffers a Heroic BSoD after a zombie devours his pilot, and the helicopter crashes into the mall's park, sinking to his knees as the zombies come to eat him. Thankfully, Overtime has Isabella save Frank from his fate, and snaps him out of the worst of his shock, but he is still visibly depressed with the fact that he's now a Zombie Infectee, even after Isabella gives him his first shot of Zombrex. It's only after they both discover Carlito's back-up plan that he snaps out of it completely, and plows through more zombies, soldiers, and Brock Mason himself to expose the true story of the Willamette Incident.
  • Dead Artists Are Better: A "fan" at TiR says that if he dies during it, his autograph will probably be worth something.
  • Deadpan Snarker: He won't hesitate to say anything sarcastic or rude, particularly in Case West and Off the Record.
  • Determinator: Nothing, not even 53,594 zombies, insane clowns, Hispanic terrorists, and U.S. Special Forces soldiers will stop Frank from getting his story. Except, of course, the actions of the player.
    • This is best shown in Overtime, when he manages to plow through even more zombies, soldiers, and Brock Mason himself, all to expose the truth of the Willamette Incident, despite having been infected and put through a lot of punishment.
    • Goes to the 11 in Off the Record when he fights a giant mechanical spider.
    • The final boss of Dead Rising 4 is another example. He knows Calder has killed over a hundred of Obscuris's soldiers, but Frank squares off against him anyway.
    • As Frank Rising will show, not even zombification will stop him from trying to find the truth and saving people.
  • Elite Zombie: Becomes an Evo Zombie in Frank Rising, gaining able to vomit acid, stun enemies with loud shouts, immunity to pain and has enhanced strength and speed.
  • Famed In-Story: Played with. Frank is a washed-up celebrity, but people still recognize him on a fairly frequent basis and a few offer him their phone number or other perks. Justified in Fortune City, where a bunch of zombie-fans were gathered to see Terror Is Reality.
    • To go by his reaction to Darcy in Dead Rising 4, Frank still has fans in 2022, but they're all somewhat eccentric.
  • 15 Minutes of Fame: Frank wrote a book about the Willamette outbreak that won a Pulitzer Prize and got him a short-lived talk show, but he was all but washed up by the time of the Fortune City incident. He got in touch with Rebecca Chang and went to Fortune City to get "back in the game".
  • First Person Snapshooter: He's a freelance photographer, and the photography system returns with him. He uses his professional camera, while Chuck uses a cheap disposable one.
  • Glory Seeker: His primary motivation is always to break the story of a lifetime and the fame that comes with it.
  • Government Coverup: According to the Zombies: Fact and Fiction exhibit in the museum in Dead Rising 3, Frank's claims of government involvement in the Willamette incident were largely brushed off as resulting from his post-traumatic stress syndrome.
  • Healing Factor: After he reanimates from his fatal mauling in Frank Rising, he can regenerate health by eating other zombies and is implied to work in a passive way, as he doesn’t seem to suffer from any of the major decomposition and degeneration as the other zombies.
  • Hero with Bad Publicity: By the time of Dead Rising 4, Frank is all but forgotten, and when he is mentioned, it's in a less-than-positive light. His book about the Willamette incident is trashed as the ramblings of a conspiracy theorist, his evidence of the government's involvement is "debunked", he sucker-punched the President by mistake, and all his admirers are eccentric conspiracy theorists, hell, he got disinvited from a Zombie convention in Willamette of all places.
    • After getting caught sneaking around an Obscuris base in Dead Rising 4's prologue, Frank is subject to a months-long manhunt, apparently for the murder of military personnel.
  • Hollywood Pudgy: Played with, as Frank West is noticeably more rotund in his wrestling attire than later. Other shots, however, show him as positively ripped. He's slimmed down dramatically by Dead Rising 4.
  • Horrifying Hero: Ends up as this during the Frank Rising DLC after becoming a zombie.
  • Improbable Aiming Skills: Even more so when he claims he hasn't shot at another living person before. Then again, he has covered wars, and likely trained in marksmanship should the worst ever happen.
  • In-Series Nickname: TK calls him "Frankie".
  • Insult Backfire:
    Brad: You're one hell of a journalist aren't you, Frank? A hotheaded, underhanded, hotshot paparazzi with nothing better to do than to invade people's privacy.
    Frank: I try... you got a point?
  • Intrepid Reporter: A zombie-killing one, to be precise.
  • It Can Think: After reanimating as an Evo Zombie, he retains enough intelligence to strategise in his hunting, and after being treated by Blackburne, he mentally regains himself completely.
  • Jerkass: Usually justified, but his comments to Psycho Chuck are cold given that the man just lost his daughter.
    • Jerk with a Heart of Gold: Rough around the edges, but is eager to help save other people trapped in the mall (Or casino or underground lab).
  • Laughing Mad: Chuckles quite a bit.
  • Phlebotinum Dependence: He depends on Zombrex just as much as Katey does. Eventually cured by the fourth game.
  • Picky People Eater: As a zombie, he starts out indiscriminately feasting on people, but settles for consuming other zombies after gaining his sentience.
  • Oh, Crap!:
    • In Case West when he realizes he left his Zombrex back in the factory. Luckily, Chuck had picked it up.
    • He also utters this in the introduction to Chuck's boss fight in Off the Record, when he grabs the Katey doll's leg. Chuck looks back and isn't amused.
  • Old Shame: In-universe, Frank West's appearance on Terror Is Reality in Off The Record is implied to be one within seconds of it.
  • Red Oni, Blue Oni: The blue to Chuck's red.
  • Screw This, I'm Out of Here!: Apparently as of Dead Rising 3, he has cut all ties to Chuck and Isabella. Isabella wasn't very happy that he didn't try to save her after Case West.
  • Serious Business: The fourth game reveals he loves playing minigolf, which he seems to take very seriously.
  • Shut Up, Hannibal!: Frank makes it very clear to Carlito at the end that what happened in Santa Cabeza was no excuse for starting the zombie outbreak.
  • Stout Strength: He's put on a few pounds since Willamette, but he's still more than able to keep up with Chuck in the zombie-killing department.
  • Technically Living Zombie: Averted in Frank Rising, he is as dead as any other zombie, it's only his brain that works normally.
  • Took a Level in Badass: 50 of them, to be precise.
  • Took a Level in Jerkass: In Dead Rising 1, Frank, while certainly rough around the edges, ultimately did everything in his power to save as many people as he could, even trying to save several psychopaths by trying to talk them down before the fight and only fighting back in self-defense. By Dead Rising 4, the years have seemingly bittered him considerably since he's become a lot more callous to both allies and the maniacs alike, blowing off requests for help and showing little pity for most of his enemies.
  • Vitriolic Best Buds: With Chuck, type 2. This leads to a metric crapton of funny lines.
    Chuck: Come on, Frankie!
    Frank: Who lit a fire under your ass?!
    • He and Vick have this kind of relationship.
  • Wrestler in All of Us: His skills from Dead Rising return in Case West and Off The Record. The TIR event in the beginning of Off the Record has him wrestle zombies. In Dead Rising 4, his special finishing moves after an unarmed hit streak include a knee strike and his old facebuster.
  • Zombie Infectee: Happens to him over the course of the game, though he eventually manages to keep it at bay with Isabella's treatment, and later Zombrex. After the events of 3, he's been cured like everyone else.
    • He becomes infected again with the new strain of virus at the end of 4. Frank Rising reveals he actually turns into a zombie, though he keeps his intelligence and tries to only eat other zombies.
  • Zombie Puke Attack: Is able to vomit acid after turning in Frank Rising.

    Brad Garrison 

Brad Garrison

Voiced by: T.J. Storm
"I just want you to appreciate the situation."

DHS agent, assigned to the investigation of the Willamette incident alongside fellow agent Jessica McCarney. At first, he is distrustful of Frank and expresses his displeasure of his trade. But after fighting alongside him against Carlito, fetching him medicine from the Supermarket, and ensuring a helicopter ride out of the mall, Brad comes to trust Frank as a formidable ally.

Level-headed, Brad assumes responsibility over re-stocking the security room with supplies, and looking after his younger colleague.

  • A Father to His Men: Very protective of his colleague, Jessie, assuming full responsibility when she gets attacked by Dr. Barnaby.
  • And Then John Was a Zombie: After he passes away from his injuries, coming back to the room he died in reveals he turned.
  • Angry Black Man: Averted. For the most part, he is cool and collected. He is rather intimidating at times, though.
  • Badass Normal: Brad is actually a competent fighter, and during his fight against Carlito he actually wins.
  • Bald, Black Leader Guy: He is quick to take charge of the situation and instruct the others.
  • Black Dude Dies First: Averted: He survives for most of the story, before being trapped in the maintenance tunnels with thousands of zombies.
  • Dead Partner: To Jessie, who never actually learns about his demise.
  • Famous Last Words: "Don't tell Jessie about this."
  • Last Request: Asks Frank to not tell Jessie that he died.
  • Only a Flesh Wound: He's bedridden for the most part of 5 hours, but recovers quickly after you get him some medicine.

    Jessie McCarney  

Jessica "Jessie" McCarney

Voiced by: Laura Napoli
"Can't blame her for running away from a guy with your looks."
A DHS agent who accompanies Brad to the mall. She initially goes to assist Brad, but due to a sprained ankle, she is forced to leave saving him up to Frank. Like Brad, she is at first distrustful of Frank due to being part of the press and tells him the minimum amount of information, such as her name and Brad's; however, she grows to trust him. While she does spend most of the game holed up in the saferoom, she still manages to provide help from time to time and does have a lot of significance to the plot. Unfortunately, near the end of the game, she turns into a zombie after succumbing to a previous attack from Dr. Barnaby.

  • Action Girl: Subverted. She’s a government agent, knows how to use a gun, and was going to help Brad fight Carlito in the Food Court, but her twisted ankle prevented her from doing so. She is then confined to the security room for the rest of the game and gets overpowered by an infected Barnaby, later leading to her demise.
  • And Then John Was a Zombie: Infected by Barnaby when he attacks her, and later that day, she turns into a zombie when getting interrogated by soldiers.
  • Cute Monster Girl: Even as a cannibalistic zombie with blood running down her shirt, you have to admit that she is still pretty hot...
  • Dying Moment of Awesome: She ends up tearing said soldiers’ throats apart after her transformation.
  • Meganekko: As if she wasn't cute enough already, she also wears glasses.
  • Ms. Fanservice: Huge boobs? Check. Nice ass? Check. Cute glasses? Check. Taking a photo of her in just the right angle gives the best erotica bonus in the game? Double check.
  • Sadistic Choice: The army essentially forces her to keep her mouth shut about the outbreak and live, or perish alongside the rest of Willamette.
  • Take a Third Option: Indirectly, the Sadistic Choice forced upon her by the army turned out to be pointless; she becomes one of the outbreak’s many victims, but kills the soldiers interrogating her after she turns into a zombie, allowing Frank and Isabela to escape Willamette and expose the truth about the outbreak.
  • Twisted Ankle: Her ankle. Nice job breaking it Frank.
  • Unwitting Instigator of Doom: Her attempts to call HQ should have been beneficial, but the DHS sent Brock Mason’s Special Forces to clean up the incident instead.
  • Zombie Infectee: She ends up turning a short time after her little scuffle with Dr. Barnaby.

    Otis Washington 

Otis Washington

Don't cut me off like that, it's rude!

An aged mall employee who serves as Mission Control for most of the game before evacuating the survivors you saved before the military arrives. He is silent during cutscenes despite his role as Mission Control, though.

  • Almighty Janitor: While not a janitor per se at Willamette, he seems to be one of the maintenance employees and in advanced age. Doesn't even slow him down as he manages to help save survivors, steal a military helicopter and fly off with any survivors you've saved.
  • Big Damn Heroes: He saves the Willamette survivors.
  • Bus Crash: In Dead Rising 3, when Nick and Gary enter a morgue to find what they're looking for, they see a service was held there for Otis. Given that he'd be 82 years old at the time, it doesn't come as a huge surprise, though.
  • Cool Old Guy: A non-action example, but still. Without him, Frank wouldn't know about half the stuff going on in the mall and would have lost all the people he saved to the military.
  • Mission Control

    Carlito Keyes 

Carlito Keyes

Voiced by: Alex Fernandez

"This, my friend... is hell!"
A mysterious man, first met on the heliport of the mall. After numerous run-ins with Frank and Brad, it is revealed that he orchestrated the Willamette outbreak as revenge for the US government's cover-up of a research facility in his home town of Santa Cabeza. A dangerous man with many back-up plans, he eventually dies at the hands of a psychopath butcher.

With access to heavy firepower and a radio jammer, Carlito is the most frequent boss you face in-game.

  • Alas, Poor Villain: His death scene is surprisingly poignant, simply going on an angry and delirious Motive Rant as Frank promises to tell the Santa Cabeza story, apologizing to Isabela, then asking Frank to give her his locket as he closes his eyes and dies.
  • Asshole Victim: Carlito is by no means a good person, completely willing to kill thousands of innocent citizens to satisfy his lust for revenge. However, the American government killed everyone in his home town to cover up their own scientific mistake, including his own parents. Carlito became a monster who deserved his final fate, but no one deserves to go through what he did.
  • Arc Words: "Pachamama" — "Mother Earth". His parents said it a lot whilst living in Santa Cabeza.
  • The Bad Guy Wins:
    • He ends up infecting dozens of children to cause future outbreaks — in spite of the fact that he dies and the outbreak is put down by Brock and the Special Forces, more will inevitably follow.
    • His revenge for everything is due to the US government's callous disregard for the lives of the citizens of Santa Cabeza due to the experimentation for higher beef productions. In the second game, it's revealed that his actions directly led to the Harvests, where outbreaks were started specifically to harvest queens to make more Zombrex. In a way, he ended up turning every US citizen into cattle for Phenotrans, who has a casual disregard for human life in general due to this. He never lives to see it, though.
  • Big Bad Wannabe: While he essentially serves as the Big Bad for most of the storyline, and is more successful than Brock, he's ultimately got fewer resources and starts to suffer a Villainous Breakdown.
  • Cain and Abel: With Isabela when she joined forces with Frank.
  • Cold Sniper: For his second boss battle.
  • Even Evil Has Loved Ones: Unfortunately, his love for his sister is not enough to stop him from shooting her, but he clearly is apologetic over this action and spends the rest of the game spiraling in to a Villainous Breakdown because of it. After Frank rescues him from Larry, his first thought is Isabela, and his last words are an apology to her and asking Frank to give her his locket.
  • Even Evil Has Standards: Surprisingly enough, he invoked this retroactively. Isabella reveals in the third game that Carlito attempted to create a cure for the virus, infecting the orphans with the zombie virus and fifty variations of the cure to see which one worked. She claims that although he wanted his revenge against America, he did not want to create something that could destroy the entire planet.
  • Final Solution: Considering he was plotting outbreaks all across the United States, his plan might as well be a genocide targeting Americans.
  • Freudian Excuse Is No Excuse: While Frank is somewhat sympathetic about learning his past and is willing to expose the government for their crimes, he also rightfully points out just because the US government might have accidentally started an outbreak in his village that doesn't give him the right to intentionally start an outbreak amongst innocent people who had nothing to do with it.
  • Glass Cannon: He's got less health than most other Psychopaths, especially in his first appearance, but tends to fight with heavy-hitting weaponry, starting with a P90, then an anti-material rifle that can knock off several life squares in one shot, then a frickin' truck.
  • Government Coverup: According to his museum exhibit in Dead Rising 3, the official version of Carlito's motivation for starting the Willamette outbreak is as an act of retaliation for a government crackdown on local drug suppliers.
  • The Heavy: He carries a lot of the storyline single-handedly, directly or not.
  • Irony: His motives were started by the American goverment's experiment with producing more beef. He dies at the hands of a butcher. Also, the man who hated Americans so much that his only goal in life was to kill millions of them indiscriminately ends up being killed by an Asian immigrant who presumably came to America for its promise of a better life.
    • Ironic Echo: One of the lines he can shout in combat is “You’re finished!” Both Brad and Frank end up repeating it back to him after he’s been defeated.
  • Kick the Morality Pet: Shooting Isabela in the shoulder after finding out about her Heel–Face Turn. He regrets it afterwards, but by then he's starting to go a bit loopy.
  • Last Request: As he’s dying, he asks Frank to give Isabela his locket. Frank ends up keeping it through Case West.
  • Predecessor Villain: He's responsible posthumously for almost all of the outbreaks after Willamette.
  • Reality Ensues: One of the toughest and most recurring bosses in the game (potentially even the entire series) dies from a combination of a single gunshot to the stomach and a hook through the leg from a man who had no importance to the plot.
  • Recurring Boss: Frank has to fight him a total of three times across the story.
  • The Resenter: Towards Dr. Barnaby.
  • Roaring Rampage of Revenge: He feels entirely justified in starting the zombie outbreak after what the US did to his hometown of Santa Cabeza. Frank points out that, no, he's not.
    Carlito: My purpose in life... has been to get revenge for what you people did to Santa Cabeza... To my hometown. Why... Why was your meat so much more important to you than human life? Why... Why did my people have to die to feed your fat bellies?!
    Frank: That doesn't excuse what you've done!
  • Sanity Slippage / Villainous Breakdown: As his plans keep getting ruined beyond all belief, he gets crazier and crazier.
  • Wake-Up Call Boss: Carlito is the first psychopath you fight and his first battle is a huge step up in difficulty from the zombies. His FAMAS rifle shreds health like crazy and new players won’t even realize that you can actually climb up to the scaffold he’s shooting from. His second encounter would also count if not for the fact that are a few psychos to practice on between the two encounters.

    Isabela Keyes 

Isabela Keyes

Voiced by: Kim Mai Guest (Dead Rising 1), Venus Terzo (Dead Rising 2), Veronica Diaz (Dead Rising 3)

"Fine. I'll explain why all of this is your fault."
A mysterious woman first encountered in the Entrance Plaza before the zombies break in. It turns out that she's Carlito's little sister, and co-conspirator in the Willamette Outbreak. After a few encounters with Frank, she agrees to help him get his story by asking Carlito to be interviewed by him. He responds by shooting Isabela in a fit of rage, forcing her to seek refuge with the Security Room survivors. Turns out that she worked as a pharmacist at the Santa Cabeza research facility, giving her thorough knowledge of the zombies.

  • Action Girl: Consistent through all three games.
  • And Now for Someone Completely Different: She is briefly playable against the tank boss prior to the True Final Boss. Frank drives a jeep they stole and she mounts herself using the machine gun.
  • The Atoner: What Isabela is due to her brother's actions. Subverted by Dead Rising 3, where she's become as bad as her brother — especially with the revelation that, while still a bastard whose course of action was based on Revenge Before Reason, he was not quite as merciless as originally thought.
  • Badass Biker: During her boss battle especially.
  • Beauty Is Never Tarnished: When she meets Chuck in Los Perdidos, he asks about the scar on Isabela's cheek. It turns out Marion Mallon did it in a fit of rage.
  • Cain and Abel: With Carlito due to her siding with Frank.
  • Defeat Means Friendship: It takes Frank beating her in their fight for her to calm down enough to listen to him.
  • The Dragon: To Carlito.
  • Glass Cannon: As a Psychopath, she moves wickedly fast thanks to her motorcycle and hits hard, but her health is low.
  • High-Heel–Face Turn: Doesn't last in 3.
  • Hot Scientist: She's quite the hot one.
  • Morality Pet: She is this to Carlito. All it really got her was a bullet in the shoulder and a lifetime of imprisonment.
  • Reality Ensues: The government doesn’t care about her Heel–Face Turn: the tie-in comics reveal that she was arrested by federal agents almost immediately after their rescue helicopter landed.
  • The Reveal:
    • She's Frank's source in Case West.
    • She started the Los Peridos outbreak, so that she could find Nick and create a cure with his blood.
  • Sudden Sequel Heel Syndrome: In Dead Rising 3.
  • Only Sane Woman: Oh boy, she has quite a lot of common sense.

    Russell Barnaby 

Russell Barnaby

Voiced By: Phil Proctor

"The research was absolutely necessary! I haven't done anything wrong!"
An old man who's first encountered in Entrance Plaza, Barnaby's research led directly to the Willamette incident. The subsequent 15 years of occasional outbreaks, and the million-plus who died in them, are all on him, but he didn't live to see it.

His findings and research come back up again later, as part of the plot of Dead Rising 4.

  • Immortality Seeker: In Dead Rising 4, it turns out he had set up a lab outside the mall, hidden underneath a winery, where he was working to cure the infection and attempt to derive the secrets of immortality from it.
  • Irony: His research ends up biting him in the ass, as he becomes zombified during the first Willamette outbreak.
  • Jerkass Has a Point: He may have gotten a lot of people killed and ushered in multiple disasters, but Barnaby was trying to end world hunger, and pursue a viable method of halting human aging.
  • Mad Scientist: His original project had him looking for a way to mass produce beef for the American market. This lend to the discovery of the zombie plague, which he experimented further with.
  • Multiple Endings: You can get Barnaby out of the city alive if you let the case files expire before a certain point in the story, but doing so means you cannot rescue Simone, the last civilian survivor to spawn in the mall. Canonically, he gets infected offscreen at some point, infects Jessie, and is shot dead by Brad.
  • Pet the Dog: He was unquestionably a total bastard, but as you learn in Dead Rising 4, he really loved his cat Mr. Flamel. Mr. Flamel's ashes are still under lock and key in his office, and FLAMEL is still the password to his innermost lab.
  • Zombie Infectee: Is revealed to be one after the truth about his research is revealed, turning into a zombie and biting Jessie before Brad kills him.

    Brock Mason 

Brock Mason

Voiced by: Gregg Berger

"I'd say this mission isn't quite over yet."
Sadistic US special forces officer responsible for "mopping up" the Willamette outbreak. Turns out he was also head of the equally brutal Santa Cabeza clean-up operation, and its subsequent cover-up.
  • Achilles' Heel: He can't block attacks directed at his right side. If the player uses this to their advantage, they can kill him in as little as four hits.
  • Armies Are Evil: Did we mention he's the general of said evil army?
  • Bad Boss: He has no regard for the lives of his soldiers, caring little if they die.
  • Bald of Evil: He's both bald and highly sadistic.
  • Big Bad: He's either this or the Greater-Scope Villain for most of the first game, as he's responsible for the massacre of Santa Cabeza and its cover-up, which motivates most of Carlito's actions, which in turn cause a wide outbreak of viruses in the future, including the one in Dead Rising 2. He's definitely the main villain for the overtime mission.
  • Blood Knight: Seems to take a kick out of killing, fighting and violence. He desrcibes other people as "prey" and is annoyed that they are more stubborn than the zombies.
  • Evil Laugh: And you can photograph it for drama Prestiege Points.
  • Fisticuffs Boss: Is unarmed during his fight with Frank, as they go manao-a-mano.
  • Glass Cannon: Despite being the final boss, he has less health than most of the other Psychopaths, but makes up for it with his speed and power. However, the player isn't likely to notice this at first due to his blocking abilities and Frank being limited to Good Old Fisticuffs during the battle with him.
  • Just Desserts: Involved in both the Santa Cabeza and Willamette incidents, and ends up getting devoured by zombies.
  • Knight Templar: He only cares about completing his mission, and will do so at any cost, having no regard for the damage the massacre of Santa Cabeza and its cover-up caused.
  • Lack of Empathy: Brock Mason doesn't seem to care much about the lives of his soldiers. Or the innocent lives his soldiers kill.
  • Neck Snap: Can use one of these on a weakened Frank as a finishing move.
    "This is as far as you go!"
  • Nietzsche Wannabe: Displays a nihilistic and misanthropic worldview during his confrontation with Frank.
    "Humanity... has proven itself to be quite adept at making mistakes. Hell, it's the only thing we truly excel at."
  • One-Scene Wonder: Despite being the Big Bad, he only appears in his boss fight and the preceding cutscene at the end (disregarding one voiceless appearance at the beginning of Overtime Mode).
  • Shut Up, Kirk!
    Frank: That's all it was to you, huh? A mission! What about those innocent people who had to pay for sins committed by OUR GOVERNMENT and its inhuman research!?
    Brock: Our mistakes have not begun with this operation!
  • Predecessor Villain: For the entire series, as a result of his actions before the first game — he is indirectly responsible for every outbreak after Santa Cabeza.
  • Tank Goodness: The first part of his fight involves him chasing you in a high-tech tank. After disabling it, Frank then finishes him off in a fistfight atop said tank.
  • True Final Boss: He's the final boss of Overtime Mode.


    Jo Slade 

Jo Slade

Voiced by: Carol Bach y Rita

"Let's see just how shameless you are, you dirty little skank."
A fat female cop who has captured several women that she tortures and degrades.

  • Acrofatic: For a woman that fat, she should not be able to move so quickly.
  • Battle Theme Music: "Heaven's Creepin' In" by Supernova Syndicate.
  • Dark Action Girl: The only female Psychopath in Dead Rising, and a boss you need to defeat in order to save her next victims.
  • Degraded Boss: She's a really powerful zombie in Chop Till You Drop, and there's actually two Jos in this game, one that's got two tazers, and the other is brown and has a tazer and a hand gun.
  • Depraved Bisexual: She's seen molesting her victims with a nightstick and threatens an Ass Shove to Frank if he dares to interfere.
  • Dirty Cop: In both meanings of the word "dirty", if the other tropes didn't give it away.
  • Does This Remind You of Anything?: For some reason, she dies ass up in the air after... "trembling" very suggestively on that same pose.
  • Fat Bitch: She's almost as big as Larry.
  • Giant Mook: Is a lot bigger than a normal character, being very tall as well as extremely fat. She's also slower than most other Psychopaths and takes longer to counter-attack when you hit her with melee attacks.
  • Groin Attack: If she hits Frank with her stun gun, she'll follow up the attack by stomping on his groin until he recovers.
  • Lightning Bruiser: Movement-wise, she's pretty fast for someone her weight, and can dish out and take high amounts of damage.
  • Mighty Glacier: Attack-wise, she's slow to move, but makes up for it with her high health and attack power.
  • Rape as Drama: Whatever she was doing with that nightstick, it couldn't have been pleasant...
  • The Smurfette Principle: She is the only female Psychopath in the first game. This is averted in the sequels, which feature a greater number of female Psychopaths.
  • This Cannot Be!: How she takes her death at the hands of Frank.

    Steven Chapman 

Steven Chapman

Voiced by: Adam D. Clark

"I don't take kindly to vandalism!"
The insane manager of Seon's Food 'n Stuff, the mall's grocery store. He is willing to use any means to protect his store from intruders... even lethal force.

  • Battle Theme Music: "Fly Routine" by Hostile Groove.
  • Berserk Button: He doesn't take kindly to vandalism. Even making him think you're going to vandalize his store is enough to drive him into a murderous rage.
  • Bullfight Boss: His demon shopping cart looks scary... but is really easy to avoid.
  • Graceful Loser: For a guy who was crazy, he takes losing rather well. In his pre-death delirium, he concludes that Frank wasn't a vandal, but a customer.
  • Heel Realization: At his death, Steven seems to realize he's been attacking people who were his customers before the mess started and dies by telling Frank to have a nice day.
  • Improvised Weapon: A shopping cart with lots of blades taped to the front.
  • Jump Scare: His death.
  • Married to the Job: Who cares about all those zombies walking about? A man's gotta protect his store.
  • Mighty Glacier: He does quite alot of damage with his cart but he's fairly easy to outrun. However he owns a shotgun to attack you, if you are not fast enough to climb over the shelves or to keep your distance between him and you.
  • Non Sequitur, *Thud*: "CLEAN UP, REGISTER SIX!!!"
  • Serious Business: His goddamn STOOOORRREEE!
  • Shopping Cart Antics: A shopping cart transformed into the world's scariest battering ram, but still.
  • Shotguns Are Just Better: Sometimes whips out a shotgun if his ramming attack misses.

    Larry Chiang 

Larry Chiang

Voiced by: Michael Yama

"I can't serve my customers spoiled meat like that."
An obese butcher who thinks the zombies are "spoiled meat" and people are "fresh meat". He ends up inflicting fatal wounds on Carlito by attaching him to a meat hook.

  • Acrofatic: Just how the hell does a guy who looks like he could bitch slap a sumo wrestler into a coma move so freaking fast?!
  • Affably Evil: He's crazy and a cannibal, but he's quite polite to Frank, treats him like a regular customer, and won't attack him unless provoked.
  • Ax-Crazy: Clearly insane and cannibalistic, he also waves around a massive cleaver with nonchalance.
  • Bait-and-Switch Boss: You'd think you and Carlito would have one final boss battle now that the game seems to be drawing to a conclusion... then this guy suddenly pops up and takes out Carlito, forcing you to Save the Villain.
  • Battle Theme Music: "On a Mission" by Hostile Groove.
  • Bilingual Bonus: The tattoo on his neck is the Chinese character for "meat".
  • Climax Boss: He's the final Psychopath boss fight in 72 hour mode, though you have a final boss fight against Commander Brock in Overtime mode.
  • Even Evil Has Standards: He wouldn't serve zombies to his customers. After all, that's spoiled meat, and therefore no good.
  • Fat Bastard
  • Giant Mook: At more than 7 feet tall this guy is by far the largest character in the entire game (though Jo Slade gives him a run for the money).
  • Giggling Villain: And rather unpleasant too.
  • Hyperactive Metabolism: Can restore some of his health by eating the slabs of beef around the area. Unlike you, he doesn't seem to suffer any debuff from eating raw meat.
  • I'm a Humanitarian: He serves up human flesh as well as eating it himself.
  • Impaled with Extreme Prejudice: One of his attacks involves hanging Frank on a meat hook before hacking away at him with his cleaver.
  • Improvised Weapon: Can chuck hanging meat at Frank.
  • Lightning Bruiser: He's very fast despite his weight, and can dish out and take damage quite well.
  • Trust Me, I'm an X: "Trust me, I'm a butcher!"

    Cletus Samson 

Cletus Samson

Voiced by: Bill Farmer

"I trust those damn zombies about as far as I can throw 'em, but I trust people even less!"
A gun shop owner with severe paranoia and trust issues. Instead of aiding the survivors by giving them guns, he shoots at anyone (zombie or human) who gets too close to his store.

  • Battle Theme Music: Has an original theme for himself.
  • Blown Across the Room: His shotgun has a hell of a kick, knocking Frank back a considerable distance if he lands a hit on him. Unfortunately, this makes it very likely that he'll hit Frank again due to his reload speed, making it very painful to deal with if the player isn't prepared for it.
  • Crazy Survivalist: Making him distrustful of everyone.
  • Dirty Coward: As soon as you defeat him, he starts pleading for mercy and calling you crazy for wanting guns bad enough to kill for them. This is, of course, right after he shoots an unarmed survivor for daring to suggest he share his guns.
  • Guide Dang It!: He is the only hidden Psychopath in the game and the store you find him in is in a very out of the way spot compared to where normal scoops take place. Unless you ignore the plot and explore the mall, you're very unlikely to find out that he exists and there's only one or two windows of time where you'll have enough time to find him, kill him, and continue the story. There are also three unmarked survivors that will hole up in his shop on the third day after he's dealt with. He's the reason why there are 4 empty spaces in your notebook.
  • Karmic Death: Gets killed by the same survivor (now a zombie) he shot in the cutscene before his fight.
    • Heel–Face Turn: You can save him in Chop 'Til You Drop. This allows you to upgrade weapons, but requires money to do so as opposed to merely taking the default guns from his shop when he's dead.
  • Lightning Bruiser: He has good health, packs a punch with his shotgun, and moves quickly.
  • Shotguns Are Just Better: His Weapon of Choice is a shotgun.
  • Spared by the Adaptation: He survives in "Chop Til You Drop" after Frank saves him from the zombies, but in the original game, he is killed by a zombie when he tries to run away from Frank.
  • The Alcoholic: He even drinks in the middle of his fight with Frank. If you get a shot of him downing a bottle, it's worth a ton of PP.
  • Villain Has a Point: He isn't wrong in distrusting survivors because the survivors are in a kill or be killed environment, and as a gun shop owner, Cletus is armed to the teeth with weapons and ammo. Survivors will be willing to kill him out of desperation, so his reasons are justified, and his victim was warned twice to stay away from him, but he didn't listen to him or Frank and tried to test Cletus to see if he was actually willing to kill him.
  • Wrestler in All of Us: Will grapple Frank and throw him over the counter if he gets within it.

    Kent Swanson 

Kent Swanson

Voiced by: Marty Belafsky

"Looks like you're a pro after all, ya know."
Another photographer and rival to Frank. After being bested by Frank in two impromptu photography contests, he decides to try to capture the exact moment when a human becomes a zombie on film by infecting a captured survivor.

  • Annoying Laugh: As if he himself wasn't annoying enough already...
  • Battle Theme Music: Has his own game-specific theme.
  • The Computer Is a Cheating Bastard: His jump kick attack is schizophrenic, to say the least. If he hits Frank with it in the open, it will only take off 1 or 2 blocks of health, which is normal. However, if he hits Frank into a wall with it, the computer treats it as if you are repeatedly rebounding off of the wall and back into Kent's foot and this will take off 6 or 7 blocks of health instead!
  • Cutting the Knot/Karmic Death: Funny enough, you can actually kill him before he tries to cross the Moral Event Horizon, and you're not penalized for it. Although, this will make the survivor Tad Hawthorne impossible to save.
  • Degraded Boss: He's just another zombie in Chop Till You Drop.
  • Fisticuffs Boss: He's weaker than most other Psychopaths (he's only armed with a handgun, and his only unique move is his signature jump kick attack), but if you arrive too late to save Tad Hawthorne, you'll have to fight him naked, unarmed, and tethered to a fountain with a length of rope because he got the jump on you before the fight.
  • Foreshadowing: When you first meet him, Kent seems like a reasonable enough guy, if somewhat cocky, being friendly enough to teach Frank and the player the basics of the game's photography system. However, if you pay attention, you'll notice that the loading screen photo after completing his first scoop is the same blood-red photo that is used for the Psychopaths, hinting that he'll eventually snap further down the line.
  • Glass Cannon: He has less health than most of the other Psychopaths, but makes up for it with his flying kick, which can take out one to two squares of health per hit.
  • Guide Dang It!: There's two ways this boss fight can go. As soon as his final mission is available, there will be five in-game minutes for you to reach the fight and have a chance at saving Tad Hawthorne. Do it this way and you can use all your weapons, including the Mega Buster. Miss this window, and you'll be treated to an alternate cutscene where Tad is shown to have already been killed while Frank will lose all items, be stripped of his clothing, and tied to a pole. Such a narrow window and other ongoing scoops (particularly Kindell’s betrayal often happening during the fight and, if you’re following the story, Carlito’s bombs are active during this time) means that most players will either resort to a guide or stumble upon it by complete chance.
  • The Rival: To Frank for most of the game. When Frank starts one-upping him, he takes things too far...
  • Shout-Out: His design is eerily similar to the Ace Attorney character Larry Butz, another Capcom property.

    The Convicts 

The Convicts (Sam Franklin, Reginald Jenkins, and Miguel Sanchez)

Voiced by: Dave Wittenberg, James Mathis III and David Berón (respectively).

"Alright! Looks like we found our next contestants!"
"I'm gonna take out that dude, an' snatch his old lady!"
"Here we go!"
A trio of escaped criminals who have somehow gotten ahold of a vehicle with a mounted machine gun. Rather than trying to survive or escape the mall, all they seem to care about is having fun while they can. Unfortunately, their definition of fun seems to be to assault/kill anyone they come across.

    Adam MacIntyre  

Adam MacIntyre

Voiced by: John Kassir

"Everyone used to laugh at me..."
A clown who was hired to entertain the people visiting the mall and went insane with grief when the zombies killed his audience. Wields two chainsaws and uses various tricks in combat.

  • Ax-Crazy: With emphasis on "Crazy".
  • Battle Theme Music: His original boss theme is easily one of the most recognizable tracks from this game, possibly even the franchise, and it's an odd song with voices and an eerie background.
  • Bootstrapped Leitmotif: A remix of his theme is used as Frank's theme come Ultimate Marvel vs. Capcom 3.
  • Chainsaw Good: You even get to take both of them if you beat him. What's more is that a pair of books upgrade its durability and the damage it deals, meaning they can be used to kill thousands of enemies each. When they're used up, they'll respawn near where his boss battle took place, so they're easily replaceable. Rinse and repeat.
  • Die Laughing: While being sliced by his own chainsaws... And then it becomes lower-pitched like a demon's voice...
  • Dual Wielding: Chainsaws.
  • Giggling Villain: Well, he is a clown...
  • Hoist by His Own Petard: He can inflate and toss at you some balloons filled with gas, but if they explode next to him (I.e, because you shot them) he'll be stunned for a few seconds, opening him up to taking damage. He also ends up falling on his own chainsaws.
  • Knife Nut: If Frank gets too far away from him, he'll start tossing throwing knives at him.
  • Large Ham: Well, he is a clown... and insane...
  • Laughing Mad: Once a normal clown dedicated to entertaining local visitors of the mall, he becomes psychologically traumatized after witnessing the slaughter and zombification of his beloved audience during the outbreak.
  • Lightning Bruiser: He's fast and agile, hits like a truck, and can block attacks with ease.
  • Made of Iron: The only enemy in the game that can block Real Mega Buster shots.
  • Mirthless Laughter: A lot of his laughing seems more like cries of despair.
  • Monster Clown: As if the hordes of zombies weren't bad enough... Being voiced by John Kassir really helps.
  • Non-Ironic Clown: Before the outbreak, he was one.
  • Schizophrenic Difficulty: He's one of the first Psychopaths you fight in the game; he's also one of the toughest Psychopath boss fights, being very fast and damaging with his chainsaws, having the ability to block melee attacks, and being able to counter very quickly if you do manage to land a hit on him.
  • Shout-Out: Can be seen wearing a servbot button during cutscenes.
  • Smarter Than You Look: In some form of irony, Adam may have been one of the smartest survivors, as he realised that the roller coaster keeps the zombies at bay.
  • Tragic Villain: He used to be a normal guy before the outbreak, and was obviously traumatized by witnessing his audience, including small children, get eaten alive by walking corpses.
  • Woobie, Destroyer of Worlds: He went nuts after the outbreak because his entire audience, including children, was slaughtered. His response to this is to kidnap and try murdering individuals, attack any zombies nearby with extreme prejudice, and laugh the whole time.

    Cliff Hudson 

Cliff Hudson

Voiced by: Steve Blum

"Name and rank, soldier!...You can't tell me, can you, fella? Yeah, I know's because you're Viet Cong!"
A Vietnam veteran who is undergoing flashbacks after seeing his granddaughter get killed by the zombies. He is one of the few psychopaths who shows any regret for what he has done.

  • Alas, Poor Villain: One of the only Psychopaths to snap back to normal, and the only one Frank sympathizes with in the first game.
  • Badass Baritone: Voiced by Steve Blum.
  • Battle Theme Music: "Slave" by The Evolutionaries.
  • Degraded Boss: Tragically, he ends up as a zombie type in Chop Till You Drop, becoming one of the very things that murdered his granddaughter.
  • Dying as Yourself: Comes to his senses just as he expires.
  • Freudian Excuse: Seeing his granddaughter getting killed by zombies made him snap and caused him to have flashbacks of the Vietnam War, therefore attacking on sight anyone he deems a Viet Cong.
  • "Get Back Here!" Boss: He'll run off to use his Teleport Spam ability after taking a hit, and unlike most other Psychopaths he can't be stunlocked by multiple attacks, so you'll usually only manage to land one or two hits on him before he gets away.
  • Impaled with Extreme Prejudice: One of his attacks involves impaling Frank from behind with his machete.
  • Lightning Bruiser: He has good health, is quick on his feet, and hits hard.
  • Machete Mayhem: His weapon of choice; you get it for your own use after beating him.
  • Old Soldier: He moves several times the speed of a man his age, casually hangs dead zombies from his ceiling, and hits hard.
  • Shell-Shocked Veteran: Due to suffering a war flashback, he thinks everyone around him is a Vietcong guerilla.
  • Teleport Spam: Can use some trapdoors in the rooms to move around.
  • Tragic Villain: See Freudian Excuse. Along with Adam, he's one of the most sympathetic Psychopaths in the game.

    The Hall Family 

The Hall family (Roger, Jack, and Thomas)

Voiced by: Steve Blum, Jason Spisak and Philip Tanzini (respectively).

"But, daddy, he ain't no zombie. He's just a man!"
"Thomas! We're doin' this to survive. You know that."
"Using a firearm for self defense is our god-given right as Americans, Thomas."
Roger Hall, a father and his two sons, Jack and Thomas, a trio hunting enthusiasts and survivalists that have taken refuge in the Entrance Plaza, and shoot at anyone who passes by.

  • Anti-Villain: Thomas, the youngest one, unsuccessfully tries to convince his family not to attack Frank out of awareness that he isn't a zombie, and winds up getting dragged into the resulting battle against his will.
  • Cold Sniper: Although that doesn't stop them from congratulating each other on a well-aimed shot or doing a high five as Frank rushes them with a chainsaw...
  • Crazy Survivalist: Roger and Jack, definitely. Thomas... not so much.
  • Death Glare: Roger. Jesus, dude...
  • Dirty Coward: They spend the whole fight running away if you get in close, and aren't above shooting Frank in the back.
  • Four Eyes, Zero Soul: Roger.
  • Glass Cannon: All of them have below average health, but make up for it with their powerful sniper rifles.
  • Older Than They Look: Roger and his sons are all adults. Really.
  • Roaring Rampage of Revenge: If you kill the other two, no matter what, the last will try to kill you.
  • Shout-Out: Jack and Roger share names with the antagonists of The Lord of the Flies: like how Jack and Roger persuaded boys to join their tribe and kill Ralph, Jack and Roger Hall threaten and persuade Thomas to shoot Frank.
  • Wolfpack Boss: Individually, each of them is weaker than average, but you have to fight all three of them at once, and if you try to go after one of them, the other two can shoot you in the back.

    Sean Keanan 

Sean Keanan

Voiced by: Peter Renaday

"Spill his blood! The blood of the heretic!"
The leader of the "True Eye" cult who believes that spilling the blood of the nonbelievers will stop the zombies. He disappears after his introduction cutscene, but can later be found in the movie theater.

  • Battle Theme Music: "Bored Again" by Lockjaw.
  • Cool Sword: His weapon, the Ceremonial Sword, which you can use after defeating him.
  • Evil Old Folks: His hair's already getting white, and he leads a cult seeking to sacrifice survivors.
  • Eye Scream: After he's defeated, the extremely pointy idol his cult prayed to falls over and impales him right in the eye, killing him.
  • Four Is Death: You fight him and the last members of his cult in theater number 4.
  • Glass Cannon: He's very fast for a man his age and can do some real damage with his sword. However, if you manage to land a decent hit on him, he'll collapse in exhaustion for several seconds, letting you land multiple free hits on him.
  • Human Sacrifice: What he and his cult attempt to do when Frank first meets them. Ironically, he ends up killing himself on the very idol he himself made and tried to please this way.
  • I Have You Now, My Pretty: He keeps Cheryl Jones locked up in a storage closet separate from the other survivors he plans to sacrifice with the intention of making her his bride.
  • Karmic Death: In the end, he "saw" the light...
  • Large Ham: As hammy as a preacher for an insane sacrificial cult needs to be.
  • Lightning Bruiser: He may be old, but he can keep up with Frank with ease, even with that big sword of his.

    Paul Carson 

Paul Carson

Voiced by: Gabriel Olds

"I suppose you came here to l-l-laugh at me, too!"
A young pyromaniac who uses Molotov cocktails when fighting. If rescued after he sets himself on fire, he becomes a valuable ally.

  • Battle Theme Music: Has his own theme.
  • Berserk Button: He really hates being laughed at.
  • The Ghost: He doesn't appear at all in Chop Till You Drop.
  • Hoist by His Own Petard: When defeated, he lights a Molotov cocktail in a last-ditch effort to kill Frank, only to slip on a gasoline bottle of his and drop the explosive, which sets him on fire. The player has the option of either putting the fire out or leaving him to die after his plan backfires.
  • Groin Attack: By fire. Self-inflicted, no less.
  • Guide Dang It!: When he sets himself on fire, most people accidentally throw the fire extinguisher into his groin by using the aim button. You're supposed to just use it like any normal item by pressing the "B" button and holding it down until the fire goes out. It really doesn't help that the fire doesn't appear to be going out while the player is using the extinguisher, which means they'll have no idea it's even working until the flames suddenly go out.
  • Heel–Face Turn: Will join your side if you save him, swearing off his Mad Bomber ways and sharing his Molotov cocktails with you as thanks.
  • Kill It with Fire: He even manages to catch himself on fire.
  • Mad Bomber: In addition to his Molotovs, he'll also throw bombs at Frank and send explosive toy cars after him.
  • Meaningful Name: Just drop the C off his last name.
  • Molotov Cocktail: His main weapon. If saved, he'll even share them with Frank.

Other Characters


Voiced by: Various

"What are we doing here?"
"Son of a bitch!"
Citizens of Willamette who were not initially killed or rendered undead by the zombie outbreak. Many survivors can be escorted safely to the Security Room, and will often provide Frank with competent cover if given firearms or other weapons; others may be injured, cowardly, traumatized, hostages, or even drunk, requiring Frank to lead them directly to the exit point and possibly rendering him unable to use his weapons.
  • Action Survivor: Some of them, Kindell especially.
  • And Then John Was a Zombie: Survivors can turn into zombies after getting killed. If Frank doesn’t get to Paradise Plaza for Kent’s third mission in time, then Tad turns into a zombie off-screen after being force fed a zombie larvae by Kent.
  • Coordinated Clothes: Twin sisters Pamela and Heather.
  • Cowardly Lion:
    • Some survivors will sometimes stop moving to cry or to roll up in a fetal position. Aaron particularly sticks out, since his AI seems to be specifically programmed to make him absolutely terrified of everything.
    • Characterization-wise, Gordon is one, and his scoop is even called “The Coward”.
  • Defeat Means Friendship:
    • Burt attacks Frank as soon as he sees him, and can only be calmed down after getting hit five times.
    • Frank can only convince Gordon to join after throwing a hard enough object on him.
    • Paul can be saved and escorted to the security room after his boss fight.
  • Despair Event Horizon: Leah and Simone crossed it after witnessing their loved ones being eaten by zombies and being bitten. Tonya will cross it HARD if Ross is given a gun.
  • Devoured by the Horde: Let any of them die to zombies and a gruesome, gender-specific cutscene showing this will play.
  • Dirty Coward: Heather left Pamela to die by hiding in a toy store while her sister was attacked by zombies.
  • Distressed Damsel: Most of the female survivors, overlapping with The Load, being incapable of holding weapons or needing to be carried.
  • Driven to Suicide: Male survivors armed with handguns will resort to this if surrounded by zombies. One survivor, Ross, is scripted to kill himself if given a pistol when requesting one.
  • Fat Bastard: Ronald, who's only concern in the midst of a zombie outbreak is finding something to eat. He later starts a mutiny over a supposed lack of food in the Security Room and will take numerous survivors with him to their deaths if Frank doesn't bring him food.
  • Gag Boobs: Janet.
  • Guide Dang It!: Some survivors are not seen in the monitors, so Frank has to find them himself. These survivors are:
    • Jeff and Natalie, who are both located on the rooftop and are looking for each other.
    • Bill, who’s trapped behind boxes in a store in the Entrance Plaza.
    • Sophie, who is found running away from the convicts in Leisure Park after they kill her companion.
    • Heather and Pamela, found in Paradise Plaza hiding in a toy store and fighting off zombies, respectively.
    • Jennifer, also located in Paradise Plaza, and is about to be executed by Sean and his cultists.
    • Nick and Sally, who are hanging onto the arms of one of the giant pink rabbits in Wonderland Plaza, which is surrounded by zombies.
    • Kindell, who is encountered in the North Plaza after Frank meets up with Isabela.
    • Jonathan, Brett, and Alyssa, who are also found in the North Plaza, specifically in Cletus’ gun shop. Frank has to show Jonathan a picture of the air duct in order for them to join his party.
    • Gil, who is found drinking in the Food Court because of the zombie outbreak.
    • Susan, who is on the big half soccer ball in Wonderland Plaza, which is surrounded by zombies.
  • Happily Married: Jeff and Natalie.
  • Human Sacrifice: Jennifer, Cheryl, Nathan, Beth, Ray, and Michelle would’ve been sacrificed by the True Eye Cult if it weren’t for Frank’s interference.
  • Language Barrier: Frank faces this when encountering Yuu and Shinji, two Japanese tourists. He overcomes it by using an English to Japanese dictionary in the bookstore the two men are in to convince them to come to the security room.
  • The Load: All of them can be considered this because of their AI, but Susan, the oldest survivor, is probably the biggest example. She can barely walk a mile because of her age, always takes her time to breathe, then walks painfully slowly. Frank can’t carry her; he can only hold her hands, making the escort even more tedious.
  • Mistreatment-Induced Betrayal: If Frank harasses or abuses a survivor too much, they will defect from being escorted to the Security Room.
  • Ms. Fanservice: Cheryl, who even later requests a sexy photoshoot.
  • The Mutiny: Ronald and Kindell respectively attempt to start one in different parts of the game, Ronald because there’s not enough food and Kindell because he doesn’t believe that a helicopter will show up in three days at noon.
  • Rape as Drama: Jo's captives suffer from this.
  • Sidequest: All of the scoops they appear in serve as the game’s side missions. Although Kindell does show up at the same time a story mission occurs, his escort is still considered its own quest. Some survivors are also the subjects of sidequests after they saved:
    • Ronald and Kindell will attempt to start their respective mutinies at different points.
    • Floyd will ask Frank to bring him wine to make the situation more bearable.
    • Simone will want Frank to bring a gun for her.
    • Paul will ask Frank to promise to keep his mouth shut about their encounter when he was a psychopath. After Frank promises, Paul gives him a Molotov cocktail.
    • In the last side mission in the game, Cheryl will ask Frank to take pictures of her as she poses in suggestive ways.
  • Stripperiffic: Some of the women, namely Cheryl, Pamela, and Heather.
  • Zombie Infectee: Simone, the very last survivor Frank can encounter, was bitten by a zombie and can only be escorted if Frank learns that Isabela is a medical technician, and can create a cure for the infection. It is also heavily implied that Leroy’s neck injuries are zombie bites.


Example of: