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Fictional characters appearing within in-universe works of film and television in the world of Bojack Horseman.
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Horsin' Around

  • Flat Character: For the most part, given that they're supposed to be easily identifiable and kinda predictable. They dip into Static Characters at times, since they can show some Hidden Depths or have a new ability, but for the most part, they remain completely one-dimensional.
  • Sitcom Character Archetypes: Accordingly, all of the main characters fall into this, although it's a little more dynamic than usual. Let's see:
    • The Horse's role is to be the Straight Man a.k.a. The Square to all of the shenanigans around him. Alternatively, he's the "sagacious dispenser of advice" and "the classy player" due to his paternal role and often having to educate his children and his status as the best lawyer in the firm Libertore & Associates. He can also fall into The Wisecracker, since he simply loves being a Pungeon Master.
    • Olivia is comparatively The Bully due to her more rebellious personality out of the three orphans, as well as her more intolerant attitude towards her siblings and being proved wrong. She also fits into The Charmer since she's the most worried about personal status and the most socially invested out of the three.
    • Ethan is The Dork being the most knowledgeable of all in terms of political systems and matters, while also being the most gawky in comparison to the rest.
    • Sabrina is a mixture of The Wisecracker with her snappy and rebellious attitude, The Goofball with her outlandish yet still childish ideas and her tendency to be innocent in every account and The Precocious due to her young age and her belief on childhood tales like Santa.

    The Horse
"Neigh way, José!"

Played by: Bojack Horseman Real Actor 

A horse working for Libertore and Associates who feeling lonely decides to adopt three orphans as his family.

  • '80s Hair: A mullet, to be precise.
  • Absurdly Youthful Father: Justified because he has adopted kids.
  • Affectionate Nickname: "Prickly Muffin" for Sabrina.
  • All Just a Dream: Up to Eleven. The entire 3rd season, when Horse becomes the president of the United States of America, was retconned to have been a dream all along.
  • And Starring: "And Starring Bojack Horseman as The Horse".
  • A Dog Named "Dog": Yeah, apparently. According to BoJack, the writers didn't care.
  • Bumbling Dad: At times. His cheerful disposition and optimistic nature often causes him to mess up.
  • Catchphrase: Just like everyone in the show. Two of them, to be precise: "Neigh way, Jose!" and "I've heard of (x), but this is ridiculous!"
  • Children Raise You: He used to be a full-time Workaholic before he adopted Olivia, Ethan and Sabrina. Thanks to them, he has mellowed out and tries to be an attentive father toward them.
  • Death by Despair: In the series finale, he dies of what the doctor calls "a broken heart" since apparently his children didn't love or appreciate him enough.
  • Family Versus Career: He often had to balance his professional life with now taking care of three little children.
  • Good Parents: He is nothing but compassionate, caring and understanding towards his adopted children.
  • Hates Being Alone: The reason why he adopted Olivia, Ethan and Sabrina.
  • The Hero Dies: In the series finale.
  • Hollywood Heart Attack: In the final episode, he dies of this. Although it could have been something more akin to a cardiovascular problem, not necessarily a heart attack. Still, those twitches...
  • Iconic Outfit: The Horse's classic crosses and apples sweater.
  • Incredibly Lame Fun: He's got quite the interesting ideas of how to have fun.
  • Interspecies Adoption: A horse adopts three human children.
  • Interspecies Romance: The closest thing he has to a Love Interest is his boss' human secretary Tracey.
  • Lampshaded Double Entendre: His flirting with Tracey would often involve this, from both sides.
    The Horse: Tracey, if you wanted to see my "briefs", all you had to do was ask.
    Tracey: Why, if I didn't know any better, I'd say you were flirting with me. [audience woos].
  • Mad Libs Catchphrase: "I've heard of (insert theme that is connected to something that has just happened), but this is ridiculous!"
  • Married to the Job: Before he adopted the children.
    The Horse: Ah, sorry, Trace, I'm just trying to get ahead so I don't have to work on Christmas this year.
    Tracey: Since when do you care about workin' on Christmas? Are those little rugrats making you soft?
  • Nay-Theist: Hinted at when he explains to Sabrina the way the Santa's Existence Clause works, which mirrors the way atheists think and view the world. Being the family-friendly program this one is, it doesn't matter much.
    The Horse: You can't be good just to expect a reward. You have to be good just to be good.
  • Nice Character, Mean Actor: While the Horse is a kind and caring father, BoJack Horseman was reportedly very difficult to work with. This trope is further cemented when BoJack Horseman was exposed as a sexual predator and abuser, as well as being directly responsible for Sarah Lynn's death.
  • Nice Guy: He's never mean and even when he messes up, he's willing to apologize.
  • No Name Given: Hell, there's never any indication that he has a real name.
  • Office Romance: Implied with Tracey, Mr. Libertore's secretary.
  • Only One Name: Considering he doesn't seem to have a surname.
  • Pungeon Master:
    The Horse: Neigh way, Jose!
  • Real Men Can Cook: He was often seen making breakfast for his children and does well.
  • Ship Tease: With Tracey.
  • Sitcom Character Archetypes: The Horse's role is to be the Straight Man a.k.a. The Square to all of the shenanigans around him. Alternatively, he's the "sagacious dispenser of advice" and "the classy player" due to his paternal role and often having to educate his children and his status as the best lawyer in the firm Libertore & Associates. He can also fall into The Wisecracker, since he simply loves being a Pungeon Master.
  • Standard '50s Father: A Parody of such, given the kind of show this one is.
    The Horse: Sabrina, you and Olivia and Ethan are the best things that have ever happened to me, and if it took your parents dying for you to be part of my life, well, then I'm glad your parents died.
    Sabrina: Oh, you don't mean that.
    Sabrina: Well, when you put it that way, I guess I am, too. [audience awws].
  • Who Names Their Kid "Dude"?: Since it seems like it's his real name, it's a really weird decision to name your kid the same way as his species.
  • Workaholic: Used to be this before he adopted the children. Mr. Libertore laments that Horse has gone soft.
    Mr. Libertore: I can't say I'm not disappointed. Time was, I thought you were a go-getter.


Played by: Joelle Clarke Real Actress 

The eldest of the three orphans.


Played by: Bradley Hitler-Smith Real Actor 

The middle child.

  • A Boy, a Girl, and a Baby Family: The Boy of the three orphans.
  • Ascended Extra: In-universe, Bradley creates a Horsin' Around spin-off focused on Ethan who has grown up and adopted 3 young horses.
  • Blonde, Brunette, Redhead: Redhead.
  • Catchphrase: "Yowza yowza bo bowza!" (This never really caught on, as demonstrated when he uses this line in the first Christmas Special.)
  • Character Filibuster: He would often fly off into long tangents involving politics, national issues and serious discussion about dark matters even if they had nothing to do with what they were discussing or wondering about.
  • Forced Meme: His catchphrase of "Yowza yowza bo-bowza!", not even the studio audience reacts to it (say for one guy clapping).
  • Happily Adopted: With the Horse.
  • Heartwarming Orphan: Deliberately Invoked.
  • Nerd Glasses: He has a pair.
  • Raging Stiffie: Appeared to have this in the episode where Goober's hot cousin visited. At one point he even covered it up with a book.
  • Sitcom Character Archetypes: Ethan is The Dork being the most knowledgeable of all in terms of political systems and matters, while also being the most gawky in comparison to the rest.
  • The Smart Guy: He's quite well-versed for his age and really invested in politics.
  • Youthful Freckles: In a similar way to Sabrina, he has freckles, although in this case it's because he's a redhead.


Played by: Sarah Lynn Real Actress 

The youngest one of the orphans.

  • A Boy, a Girl, and a Baby Family: While Sabrina is 5 and way older than a baby, she fits The Baby as she's still the youngest one of the three.
  • The Baby of the Bunch: She's the youngest one of the orphans and the most insecure.
  • Blonde, Brunette, Redhead: Brunette.
  • Breakout Character: Apparently, her in-universe popularity was so big, she alone started to take episodes that were supposed to go to other characters.
  • Catchphrase: "That's too much, man!"
  • Daddy's Girl: Out of the three, she's the closest one to The Horse. Reality Subtext as Bojack Horseman and Sarah Lynn were pretty close during production, although not in a healthy way.
  • Deceased Parents Are the Best: She finally concludes this, as without it, she wouldn't have been adopted by The Horse.
  • Happily Adopted: With The Horse, although she still wishes every so often her parents were still alive.
  • Heartwarming Orphan: Invoked.
  • Make a Wish: For Christmas, all she wished was for her parents to come back. It didn't work.
  • Sitcom Character Archetypes: Sabrina is a mixture of The Wisecracker with her snappy and rebellious attitude, The Goofball with her outlandish yet still childish ideas and her tendency to be innocent in every account and The Precocious due to her young age and her belief on childhood tales like Santa.


Played by: Richie Osborne Real Actor 

An annoying neighbor who casually drops by at the Horse' house, much to everyone's detritement.


Played by: Unknown Real Actress 

Mr. Libertore's secretary. Implied to have a thing for The Horse.

  • Ambiguously Brown: She has a darker skin tone than most of the cast, but it's still lighter than other people. Not to mention her mostly puffy hair.
  • Hypercompetent Sidekick: To Mr. Libertore, being his assistant and all.
  • Implied Love Interest: Being the kind of show this one is, her flirting with The Horse is enough to showcase them as possible love interests, yet it's never explicit enough to confirm it.
  • Interspecies Romance: With The Horse, a....Horse.
  • Lampshaded Double Entendre: Whenever she and The Horse would flirt, this would often be present:
    The Horse: Tracey, if you wanted to see my briefs, all you had to do was ask.
    Tracey: Why, if I didn't know any better, I'd say you were flirting with me. (Audience woos)
  • Plucky Office Girl: A Parody of the trope, as Tracey checks every single requirement for it.
  • Ship Tease: With The Horse.
  • Sassy Secretary: Quite willing to make a snappy comeback and snark in a friendly tone.
  • Sexy Secretary: Oh, yes. From her dress, her cleavage and skirt. She particularly loves to Show Some Leg.

    Mr. Libertore 

Played by: Herb Kazzaz Real Actor 

The Horse's boss at Libertore & Associates.

  • Benevolent Boss: Downplayed. He's not a saint by any chance, but if it's clear that you work hard and what you ask doesn't conflict in any way with the company or can be reasonable, he'll grant it with certain conditions such as The Horse asking for a small vacation to celebrate Christmas with his family.
  • Descended Creator: In-Universe example. Mr. Libertore's voice is provided by the show's creator, Herb Kazzaz.
  • Disappointed in You: His opinion of The Horse nowadays: the guy seems to care more about his kids rather than being #1 at work, complete opposite of how he used to be.
  • The Grinch: Making money and working are the two number one priorities in his mind and predictably (initially) forbids The Horse to take the Christmas day off to spend time with his kids, only relenting when it's only the Christmas morning off instead of the whole day.
  • Jerk with a Heart of Gold: Not a nice guy or selfless boss, but he does end up relenting and gives The Horse half the day off to spend time with his kids.
  • Jerk with a Heart of Jerk: Then again, it's only half day instead of a full one like he asked and once it's over, he must return immediately.
  • Mean Boss: Arrogant, standoffish and greedy by the show's standards. A professional for sure, but expects everyone to be as committed to the job as he is.
  • Right Behind Me: A clever variation. After The Horse goes into a tirade against Libertore, Tracey tries to get him to stop talking as if he's standing behind him. When he gets the message, he simply stops and looks behind only to find there's no one. As it turns out, he's been hearing through the intercom.
  • The Voice: He never appears on screen, only speaking through the intercom at Tracey's desk.
  • Workaholic: Dedicated to the job like crazy.


Mr. Peanutbutter's House

    Mr. Peanutbutter

Played by: Mr. Peanutbutter Real Actor 

An Expy of The Horse who, similar to him, adopts human children, in this case orphaned girl twins and learns along the way how to be a parent.

  • Animal Stereotypes: Mr. Peanutbutter (both the character and the actor) are every single trope about loveable dogs incarnate. He's lighthearted, easily excited and overall a nice pers—ehmm, dog.
  • As Himself: Probably. The actor and the character share the same name, attributes and mannerisms.
  • Captain Ersatz: It's a no-brainer that the "Mr. Peanutbutter" character is a rip-off of "The Horse" from Horsin' Around.
  • Character Title: He's the aforementioned Mr. Peanutbutter of the show.
  • Children Raise You: Being a single parent with no previous experience dealing with children, Mr. Peanutbutter often has to learn how to deal with the responsibilities that come with it as well as how to be a proper father.
  • The Danza: Mr. Peanutbutter is the name of both the character and the actor.
  • Dog Stereotype: Mr. Peanutbutter is a Labrador Retriever, and is thus incredibly nice (if a bit dim and has his moments of being Innocently Insensitive), light hearted and he has a very short attention span.
  • Expy: Of The Horse.
  • Family Versus Career: During the season in which Mr. Peanutbutter became President of the United Statesnote , the family obligations constantly came into conflict with the demands of leading the nation. He finally resigned after one of his kids got into a problem in school, realizing he had to be there.
  • Fun Personified: He's incredibly cheery and always has a bouncing personality that can be contagious when around him. Only Zelda seems to be immune, not that it matters.
  • Good Parents: Overly abrasive happiness and easily distracted character aside, he truly cares about his adopted children. He's a bit put-off by Zelda's overarching cynicism and Troubling Unchildlike Behavior, though.
  • Interspecies Adoption: Mr. Peanutbutter, a Labrador adopts Zoey and Zelda, two human girls.
  • Loved I Not Honor More: Played With and Averted. Mr. Peanutbutter did eventually resign from office after an enormous incident in school involving one of his children, but judging from the context, things had to escalate to a serious breaking point for him to do so, and even then, he continued working until it was clear he couldn't be both a parent and the president.
  • Mighty Whitey: Unintentional, but the fact that Mr. Peanutbutter, a yellow Labrador, adopts two girls, who are not only orphaned but also a minority since they're black sure lends itself to a bunch of Unfortunate Implications.
  • Mister Strangenoun: Mr. Peanutbutter.
  • Nice Guy: Just like his actor.
  • Papa Wolf: Oh, yes. He resigned from the Oval Office just to see his kids.
  • The Pollyanna: Happy, cheerful to an extent and never lets anything wear him down.


Played by: Unknown

The eldest of the three kids, and only boy.

  • Crossover: We learn his name when BoJack finally agrees to a pretend crossover when he and Mr. Peanutbutter find the kitchen set from Mr. Peanutbutter's house in the Smithsonian.
  • Happily Adopted: By Mr. Peanutbutter. Well, one assumes given the star and premise.
  • Interspecies Adoption: Adopted by an anthropomorphic Labrador Retriever dog.
  • The Ghost: We never see him in the show clips, and he's only mentioned by name in seasons 2 and 6.


Played by: Unknown

The youngest one of the two twins and the more idealistic out of them.


Played by: Unknown

The oldest one of the two twins and the cynical one of them.



Played by: Bojack Horseman Real Actor 

A famous horse racer from The '70s, Secretariat's life and exploits are known far and wide for the tragedy surrounding his very existence. Born in squalor to rather lackluster parents, Secretariat always strove for the grand, becoming a major candidate for a scholarship that would propel him into achieving his dream: being the best in horse racing.

For the tropes related to the real Secretariat, see Bojack Horseman - Historical Characters.

  • Adaptational Badass: While Secretariat was (and is still remembered) as one of the grand racers in the sport, his later life was stumped by increased legal problems, addictions, mental issues and family trouble which lead to his termination in disgrace. Furthermore, while he was characterized by media as a patriot, he was never involved in any particularly important race against the Russians. This Secretariat, due to eliminating internal turmoil from the equation, not only doesn't run out of steam at any point in his life, he's still particularly in his prime when he enters a race against the still-USSR strong Russian competitors.
  • Adaptational Heroism: Probably the biggest departure from the source. Secretariat was far from a bad guy himself, being a good chap that would be humble enough to make public appearances in talk shows, had a pretty biting wit and was nothing but accommodating to his fans, even agreeing to do a Q&A on-air in The Dick Cavett Show of letters. But that was only one of his sides, by other accounts, he was a rather shady persona himself: there were rumors about his excesses in everything including addiction to all types of drugs and Conspicuous Consumption of all kinds of extravagances. He was also very difficult to work with, in no small part due to his changing moods and frequent bouts of depression; his fame was so important to him that there's a very well-documented infamous deal that involved reaching to Richard Nixon himself and discussing an exchange in which Jeffretariat, Secretariat's brother, would be send in his place for drafting while he would become Nixon's Propaganda Machine; not to say about betting in his own races, ultimately leading to banning from any competition. In the film, Secretariat is portrayed as a rather amiable guy who has no mean bone sin his body, treats everyone respectfully, often offers to teach Latin wannabe-gangbangers to give them a better future and is basically a Commie-bashin' patriotic bloody-national hero with no hangups.
  • Adaptational Personality Change: From a Real Life Tragic Hero with brooding qualities who ended up his life in misery to an eternally optimistic, inspirational-cliche spouting, invincible hero who ends up his life with no regrets.
  • Alternate History: Where do we begin?
    • As detailed above in Adaptational Badass, Adaptational Heroism and Adaptational Personality Change, everything about Secretariat's life, moral ambiguity and moody personality is gone, making this Secretariat In Name Only. The real Secretariat was only momentarily Nice to the Waiter, was an emotional mess and later in life, lost his ability to keep away from debts or gambling compulsion.
    • Secretariat never married or had any children, dying in his late twenties.
    • In Real Life, Secretariat committed suicide by jumping off the John F. Kennedy memorial bridge in 1973, rather than going in for a swim there with his girlfriend Sue Side.
    • Secretariat never taught in any school or entered any international competition where he would go face-to-face against Soviet participants.
  • Anti-Hero: Initially. During the early stages of production, Secretariat was played to a hilt with no sin-washing or deflecting from his flaws, instead concentrating in his inner conflicts and his often overlooked deep flaws, making him a more rounded human individual.
  • Babies Ever After: With his fiancee (later wife) Sue Side. The last shot of the movie is Secretariat holding their baby while giving one last "World of Cardboard" Speech.
  • Bleached Underpants: After the direction of the biopic switches from Kelsey Jannings to Abe D'Catfish, Secretariat switches from a realistic three-dimensional guy with serious flaws into a one-dimensional "escapist protagonist" the audience is supposed to admire all the way through without even questioning their sympathies.
  • Brooding Boy, Gentle Girl: With Sue Side. It's even spelled out in their garments; Sue is always in Pimped Out Dresses and seems to live by the Rule of Glamorous while simultaneously being a Naïve Everygirl whose status as a debutante makes her far more optimistic about the future, while Secretariat is constantly depressed, strung-out, wears the exact same sporting clothes and is far from a happy person.
  • Broken Hero: Played straight, in contrast to his real life counterpart's Deconstruction of the ideal. Secretariat was born in the Wrong Side of the Tracks, had a difficult upbringing and a turbulent journey to the top of the game, but eventually sorted his life out, got married and dedicated his life to give spirit and inspiration to other people in order to achieve their dreams.
  • Clothes Make the Superman: In the footage shown, he never once races. His Iconic Outfit appears in every frame, however, and he wears it at all times to the point where considering he's got some Limited Wardrobe might not be a stretch of a statement. Apparently, the logic behind this is clothes = the person in question.
  • Cool Teacher: Towards his students in low-sources schools. He often gives them pep talks, encourages them to be better people and exploit their talents.
  • Draft Dodging: Averted. Being the upstanding citizen he always was, Secretariat never considering asking President Nixon this as a personal favor–-according to this movie's account.
  • Happily Married: With Sue Side, eventually.
  • Historical Badass Upgrade: Apparently, Secretariat overcame his depression issues and became a grand paragon beyond any suspension of disbelief and was one of the top dogs charged with defeating Russkies at sports during the Cold War conflict.
  • Historical Hero Upgrade: This should go without saying at this point, but Secretariat was never involved in an important event surrounding the USA-USSR racing conflict.
  • Ideal Hero: Eventually. As the film progressed (and the Troubled Production got running again), Secretariat was portrayed more and more as an incorruptible force of good whose will and actions (being a Humble Hero to everyone, settling down with a sweet natured, tender woman, having children, inspiring other people to improve themselves, being a substitute teacher for downtown schools and low-income students) shed a lot of his conflicts, flaws and suicide to create a hero everyone would like to be and audiences would likely project themselves into.
  • Jerkass: In the original footage, he would often act like this during his lowest moments, especially after the race against "Big Hearted" Sham and when he threatens to "do the same" to his coach after he accuses him of busting the opposing pinto's leg.
  • Lighter and Softer: Jarringly so. Unused footage of the early shootings show a more faithful adaptation of Secretariat's life, especially the controversial Knee-capping that surrounded one of his races and his less savory traits such as depression and standoffishness toward people in his life. Secretariat in the final product is shown to be a romanticized interpretation, with a grand openness to life, capability of falling in love and ending up married to a debutante with a child. Needless to say, if you're versed in history, this movie won't be taken as actual events.
  • Love Redeems: Bonding, falling in love and marrying Sue Side turns out to be the thing Secretariat needs to put his life back on track.

    Susie Side 

    Wayward Students 


    John Philbert 

Played by: Bojack HorsemanReal actor 

The titular protagonist of Philbert. He's a crooked LAPD detective with a dark past, who may or may not have been responsible for killing both his wife and his partner in the police force.


Played by: Mr. PeanutbutterReal actor 

Detective Philbert's deceased partner. He died under suspicious circumstances, though he (seemingly) continues to haunt Philbert as a ghost.

  • Badass Longcoat: He always wears a nice, black trench coat, and is also a skilled gunfighter like his partner.
  • Cowboy Cop: Like Philbert, he's a bit trigger-happy when dealing with suspects.
  • Dirty Cop: Just like Philbert, he's a corrupt cop.
  • Maybe Magic, Maybe Mundane: Is he a ghost? Is he just a paranoid delusion in Philbert's mind? Was he even a real person to begin with?
  • Mean Character, Nice Actor: In-Universe. He's a rather villainous character played by Mr. Peanutbutter, who's well known for his reputation as a likable, friendly guy in real life. Heck, the role of Fritz was originally supposed to go to the controversial actor Vance Waggoner, until his misbehavior and PR troubles led to Peanutbutter being cast instead.
  • Posthumous Character: He's been dead for some time, and possibly died at Philbert's hands.

    Sassy Malone 

Played by: Gina CazadorReal actor 

Philbert's current partner and love interest, a sassy female detective who's desperate to discover Philbert's dark secrets.

    Marjorie Philbert 

Played by: Unknown

John Philbert's late wife.


Played by: Unknown

A reptilian femme fatale who tries to shoot Philbert dead.

Ivy Tran: Food Court Detective

     Ivy Tran 

Played by: Unknown

Ivy Tran has just moved to Chicago and is having trouble adjusting. She decides to become an Amateur Sleuth and solve mysteries at the nearby mall, to do a little bit of good and help out the employees.

  • Amateur Sleuth: She is a teenager that likes to solve mysteries at the local mall. Given that Diane wrote a whole series with Ivy as the protagonist, she seems to be good at it.
  • Author Avatar: She is one of Diane, who like her has tried her hand at being an Amateur Sleuth back in seasons two and three with Hank and Richie, respectively. Ivy is also Vietnamese-American who has recently moved to Chicago and doesn't like the cold winters but wants to make her mark on the world to make it a better place.
  • Nice Girl: The food court employees like her because she's willing to hear out their worries and complaints about the soul-sucking retail jobs, including the mysteries that plague them. She also comforts Diane when the latter is having an existential crisis about writing her memoirs.
  • Nice Hat: She wears a detective hat while on the case. It makes her more like Sherlock Holmes.
  • Perpetual Smiler: Nothing makes her frown, except when she's sympathizing with Diane about the latter's crisis.
  • Wide-Eyed Idealist: She is confident that in her world, you can solve problems with some logic and observation.

Alternative Title(s): Horsin Around, Mr Peanutbutters House, Secretariat Biopic, Philbert


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