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Characters / Bojack Horseman - VIM Agency

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Main Character Index | Main Characters | BoJack Horseman (A-D, E-K, L-Z) | Princess Carolyn | Diane Nguyen | Mr. Peanutbutter | Todd Chávez | Hollywoo Residents and Other Stars | L.A. Residents | Stilton Family and Associates | MBN | Horsin Around Cast And Crew | Sarah Lynn | Secretariat Biopic Cast And Crew | Vigor | VIM Agency | Gekko-Rabbinowitz Agencies | One Shot and Bit Characters | The Main Group Family Members | The Horseman Family | Hollyhock | Beatrice Sugarman-Horseman |Butterscotch Horseman | Other Characters | Tesuque, New Mexico | The Moore-Carsons | Charlotte Moore-Carson | Historical Characters | "Horsin' Around" Characters | "Mr. Peanutbutter's House" Characters | "Secretariat" Biopic Characters

This is a list of characters that are employed or were employed by the agency VIM from season 3 of BoJack Horseman onwards.

For the main character index, see here.

For people related to Hollywoo ventures in any way, see here.

For their predecessor, see here.

For their rival, see here.

VIM Agency
The front of the agency. Never mind the drowned turkey. At all.

Born out of a tentative partnership between Princess Carolyn and Rutabaga Rabbinowitznote  to start their own business, VIM Agency is a barely lucrative agency established somewhere during 2015 as a succeeding branch from Vigor. Just like other agencies in Hollywoo, VIM focuses on getting their clients gigs on television and film. The current head of the company and main agent is Princess Carolyn, with her assistant Judah often taking care of some of the nastier and unpleasant parts of running the company.


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  • Arch-Enemy: Gekko/Rabbinowitz, and by (willing) extension, Vanessa Gekko and Rutabaga.
  • Awesome, but Impractical: Deconstructed. VIM appears at first to be a very good idea, given Princess Carolyn's seemingly good leadership skills and responsibility; however, it soon becomes clear that going from agent to chief doesn't necessary mean that such skills will translate well. True to form, VIM becomes a burden to handle in between the budget, the constant losses of clients and PC's Wrong Genre Savvy approach, applying the same rules of an agent to being in charge. After losing her last client (BoJack), Princess Carolyn can no longer afford to keep VIM, so she closes it down. Reconstructed later on when Princess Carolyn changes her line of work to accommodate her experience with the company and reopens it as a manager.
  • Crew of One: Downplayed. While there will probably be more agents added to the roster, so far the one in charge commanding the entire agency is Princess Carolyn.
  • Critical Staffing Shortage: As season 3 progresses, the costs of keeping the company afloat and the decreasing number of clients and income lead to the majority of the people working there to be laid off, as well as several branches such as social media being cut for costs.
  • Grey and Gray Morality: Their entire conflict with Gekko/Rabbinowitz: neither is better than the other with VIM having the point in favor because it's Princess Carolyn's and because the rival agency has Vanessa Gekko and Rutabaga Rabbinowitz as its leaders. However, when a Perspective Flip happens and PC's less unsavory actions put her in a vulnerable state, Rooting for the Empire comes into full motion.
  • Oddly Small Organization: Despite their need to emerge as one of the top agencies in the business, there are few people sealing major deals and for the most part, Princess Carolyn's the one doing most of the work, with Judah as her Number Two. There are people that work there, but are sidetracked for the most part making the organization look smaller.
  • Walking Spoiler: Well, not technically since it's a company rather than a person. Still, the fact that this page exists is enough evidence to the reveal that Princess Carolyn eventually leaves Vigor.
  • You Are in Command Now: Let's see how good you can lead, Princess Carolyn. This position is very different to the one you're used to.


     Princess Carolyn 

  • For Princess Carolyn, see here.

Social Media (Defunct)

     Diane Nguyen 

  • For Diane Nguyen, see here.


     Judah Mannowdog
Played by: Diedrich Bader.

Princess Carolyn's 3rd assistant.

  • Ambiguous Disorder: Only by virtue of the show never actually saying so. Judah has a hard time understanding sarcasm and reading emotional cues, and admits himself that he often finds it difficult to engage in narratives. This has lead many fans to theorize he may be on the autism spectrum. Alluded to by Katrina in season 4, when she refers to him as "Rain Man-Bun".
  • Ambiguous Situation: It's not clear why Judah chose not to tell Princess Carolyn that a larger agency offered to merge with hers, which would have saved her smaller agency from floundering. Princess Carolyn has a few suspicions (that he was trying to protect her, or that he wanted to stay small-time because his stoic demeanor would be off-putting to a larger company filled with more 'normal' people, or he wanted her to stay dependent on him), but doesn't care: all she knows is he lied to her, and she can't trust him.
  • Celebrity Resemblance: As J.D. Salinger comments, Judah bears more than a resemblance to Rasputin, The Mad Monk with his quiet demeanor, long beard and facial markings.
    J.D. Salinger: Give the tzar my regards!
  • The Comically Serious: Most of the funny moments involving him come from how he stoically takes everything at face value, even jokes and sarcasm.
  • Did You Think I Can't Feel?: Judah tells PC after calling him robotic that he's still a human being with emotions even if it may not look like it.
  • Hypercompetent Sidekick: He is amazingly efficient and is capable of getting any of Carolyn's requests done, even if it's sarcastic.
  • Icy Blue Eyes: His pale blue eyes, which match his calculating, concentrating nature.
  • Ink-Suit Actor: He looks very similar to his VA, Diedrich Bader.
  • Meaningful Name: On a literal level, Judah means "Praised," and the episode where he designs personalized Christmas cards for Princess Carolyn betray a desire for her to be proud of him. Thematically, his name is similar to two biblical characters who betrayed someone close to them for silver: Judas betrayed Jesus to the Romans, and Judah sold his younger half-brother Joseph into slavery. Judah betrays Princess Carolyn by neglecting to tell her a larger company offered to merge with hers when her agency was floundering, causing them to go under.
  • Playing Against Type: Deidrich Bader is usually notable for his playing aggressive, Large Ham types. Judah is both extremely passive and has a quiet, no-nonsense demeanor.
  • Punny Name: When said out loud, his full name sounds like "You're the man now, dog!". Hilariously, saying his full name out loud is something the show never does; viewers have to work it out via Freeze-Frame Bonus.
  • Sarcasm-Blind: He's not great at interpreting humor, meaning that he'll take sarcastic comments and requests seriously, such as actually getting his boss three dates.
  • The Stoic: He never betrays any emotion, at least physically. The only way to tell if he's feeling anything is by his tone of voice changing (which is rare) or by him outright saying it. Other than that, complete smooth wall.
    • Not So Stoic: The only time he shows any outward emotion is when Princess Carolyn angrily fires him when she learns he didn't tell her about VIM's merger offer. He looks deeply saddened, showing he did genuinely care about Princess Carolyn.
  • Sugar-and-Ice Personality: Despite being mostly emotionless, Judah often shows genuine care about other characters (Princess Carolyn in particular) and goes an extra step to help out.
  • "Well Done, Son!" Guy: Implied. Judah made personalized Christmas cards for Princess Carolyn to sign while she was busy. The one he made for himself read "I'm proud of you."


Princess Carolyn's 2nd assistant.

  • Anti-Hero Substitute: Colder and way less respectful towards his employer, Princess Carolyn, than Lora ever was.
  • Ashes to Crashes: After Princess Carolyn gets ahold of Herb's ashes, Stewart is the one who ends up breaking the urn containing them.
  • Beleaguered Assistant: Just like Lora before him. Possibly double so, since unlike Lora, he's not very good at his job and thus Princess Carolyn is not fond of him and berates him to no end.
  • Butt-Monkey: Seeing a pattern here?
  • Bumbling Sidekick: While not dim by any chance and quite capable on his own, he's certainly less competent than Lora and more of an obstacle and constant thorn on his boss' side. He's, to borrow a quote from Princess Carolyn, the "less talented Belushi brother" when comparing him to Lora.
  • Comically Missing the Point: After walking in on Stacy from the adoption agency explain how her parents divorced when she was a baby and took her twin brother away and left them each with a medallion bearing one half of the family crest, Stewart scoffs who doesn't have that problem? See? His parents divorced and took his twin sister and left him with one half of the same family crest medallion and you don't see him bitching about it.
  • Deadpan Snarker: Way more standoffish and willing to fence Carolyn snark-to-snark.
    Princess Carolyn: (about being caught with Rutabaga in the closet supply) We weren't doing anything! We were just looking for closet supplies.
    Stewart: Are you the person to talk to about unclogging the toilet?
    Princess Carolyn: Stuart, I'm your boss.
    Stewart: Okay, but you're the one in the janitor's closet, so what, I'm the idiot?
  • Demoted to Extra: Despite having appeared somewhat regularly in the Vigor scenes back in season 2, Stewart only appears in a handful in season 3 and always in the background. Inverted in Season 4 when he regains his position after PC fires Judah.
  • Foil: As a contrasting replacement to Lora. Lora, while usually teetering between balance and collapse, was a reliable companion and trusting friend to Princess Carolyn, who appreciated her in return. Stewart, however, is just a simple worker with far less skill, disrespectful towards his employer and a bit more willing to nudge her when he can get away with it. No wonder Princess Carolyn barely tolerates him.
  • Half-Identical Twins: With Stacy from the adoption agency, though neither is aware of it. She's basically a female, less portly version of him with less frizzy (but the same shade of brown) hair.
  • Insane Troll Logic: Up to Eleven When Stacy points out how weird it is that they both happen to have two halves of the same medallion after being Separated at Birth from their long-lost twin after their parents divorced when they were babies, Stewart points out it's totally different — he has the other half to her medallion. Stacy agrees, and Princess Carolyn is too preoccupied to correct him.
  • Interrupted Intimacy: He just walks into the closet supply as Princess Carolyn and Rutabaga are having a moment..
  • The Klutz: In contrast to Lora, Stewart often messes things up. Breaking up Herb's ashes urn is just one of the many aggravations he causes Princess Carolyn.
  • The Load: While not nearly as bad as Charlie, Princess Carolyn often has to work twice as hard to get things done despite Stewart's incompetence, or basically do his job for him. This is best exemplified in Season 4 when she asks him to change her flight when she's too busy to do it herself, only to have to walk him step-by-step through the whole thing, showing how much quicker and easier it would have been if she'd just done it herself. What's the point of having an assistant, again?
  • Moment Killer: See Interrupted Intimacy above. And he doesn't even realize it.
  • Nerd Glasses: A pair, which make him look kind of gawky.
  • Replacement Scrappy: In-Universe. He's seen by Princess Carolyn as a step down from Lora, which earns him nothing but put-downs. Still, she treats him decently and when she jumps ship from Vigor, she takes him along for the ride.
  • Sarcastic Devotee: He's sarcastic and even rude towards Princess Carolyn (it's two-sided, however), yet continues doing what he's told and even follows her to her new company.
  • Separated at Birth: With Stacy at the adoption agency. Not that either of them connects the dots.
  • Throw the Dog a Bone: Despite the headache they both give to each other, Princess Carolyn keeps him to continue being his secretary at her new agency.

Former Clients

     BoJack Horseman 
  • For BoJack Horseman, see here.

     Mr. Peanutbutter 
  • For Mr. Peanutbutter, see here.

     Sextina Aquafina
Played by: Aisha Tyler (Seasons 1-2), Daniele Gaither (Season 3).

An up-and-coming international pop star that seems to have occupied the place left vacant by Sarah Lynn after her fall into addiction. In the season 2 finale, she hires Diane to be her ghost tweet writer per the suggestion of Princess Carolyn.

  • Alpha Bitch: Sextina is a non-high school example. She holds an elevated opinion about herself, is quite dismissive of those she sees beneath her attention and a is really spoiled star on her own.
  • Anti-Hero: Her song about abortion is raunchy, tasteless, and juvenile, but it making light of such an incredibly heavy and controversial topic gives lots of women the courage to make their own choices about it rather than caving into the toxic sentiments of the extremists on either side. She then decides to have her fake abortion live, for profit and publicity, a crass and exploitative move to say the least, except she manages to keep it tasteful and even educational.
  • Cheated Angle: She's never shown looking down, always fixed in the same angle wherever she turns. Justified, since that's the correct anatomy of dolphins.
  • Conspiracy Theorist: Among her requests to Diane as her ghost-twitter is to post about some "cryptic bullshit about the Illuminati" with all upper caps and no punctuation.
  • Early-Bird Cameo: Sextina first appears in an interview with A Ryan Seacrest Type in "Prickly Muffin" commenting about Sarah Lynn's decline and her own rising career.
  • Fake Pregnancy: Zigzagged and Deconstructed. Eventually she did get pregnant for real and decides to keep the baby.
  • His Story Repeats Itself: A female example. A current pop star concerned about appearances, acting bratty due to popularity and thinking too highly about herself. Yeah, Sarah Lynn says hi, Sextina. Sextina actually lampshaded this herself in her very first line of dialog.
  • Hotter and Sexier: Than Sarah Lynn. There seems to be a recurring pattern with all the tween and young pop stars, each generation trying to outdo the previous one in looks and popularity.
  • Let No Crisis Go to Waste: When Diane accidentally tweeted out that she's having an abortion on Sextina's twitter account, Sextina manages to become the new face of the Pro-Choice movement and uses it to further promote her career.
  • Phoneaholic Teenager: During her meeting with Diane, she pays more attention to the phone than to what Diane is saying, only removing her eyes from the screen to tell her how she wants her Twitter account to be.
  • Sassy Black Woman: Sextina Aquafina's accent and attitude combine to make her the dolphin equivalent of this character type. Both of her voice actresses are black in real life, and this reinforces the idea.
  • Serious Business: She's not leaving anywhere without parking validation because Hollywoo tolls are insane.
  • Spiritual Successor: To Sarah Lynn in terms of musical career. Sextina seems to be more successful, though.
  • Stripperific: Her usual outfits. For a general sense of her clothing, just look at her appearance in "Excess Hollywoo".
  • Teen Pregnancy: Although her age never gets brought up during her fake pregnancy/abortion stunt, or even when she gets pregnant at the end and wants to keep it.
  • Victoria's Secret Compartment: It's where she keeps her cellphone.
  • Younger Than They Look: In her first appearance, she's introduced by A Ryan Seacrest Type as being fourteen years old.

     Courtney Portnoy 
Played by: Sharon Horgan
A spoiled aloof actress whom Princess Carolyn sets up with Todd to improve her relatability to audiences.
  • Marriage of Convenience: Once her movie falls through and she needs some zeitgeist to get back in the spotlight, she's set up to marry Todd as a publicity stunt. It goes belly up when Todd, being asexual, backs down after consulting Princess Carolyn over the morality of it.
  • Uptown Girl: Invoked. Her false romance with the simpleton Todd is made to make her look like more approachable, but she does not fall for the simple boy.

Alternative Title(s): Bojack Horseman Princess Carolyns Agency


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