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This article is for the main character of Netflix 's original animated series BoJack Horseman.
BoJack: Mr. Peanutbutter...
Mr. Peanutbutter: No, tell me.
BoJack: Because I'm jealous.
Mr. Peanutbutter: Oh. Of what? Diane?
BoJack: No. Of everything. Everything comes so easy for you.
Mr. Peanutbutter: Oh, and it doesn't for you? You're a millionaire movie star with a girlfriend who loves you, acting in your dream movie. What more do you want? What else could the universe possibly owe you?
BoJack: I want to feel good about myself. The way you do. And I don't know how. I don't know if I can. I'm sorry, Mr. Peanutbutter. I can't tell you how sorry I am.
Having starred in the '90s sitcom Horsin' Around, BoJack has seen better days. His 15 minutes of fame are up, he is frequently overwhelmed by frustration and self-loathing, he's grown bitter and spiteful since the show ended, and he often hints at hating what he has become in his later years and the sacrifices he's made to reach his status. At best, BoJack's only relationships with other people are tenuous: his agent of over 20 years, Princess Carolyn, would rather meet with their clothes on and his pest-turned-roommate, Todd Chávez offers him some companionship despite the abuse thrown his way. His productive state leaves a lot to be desired: he spends most of his time getting as drunk as a skunk, eating almost 10 times his weight or wallowing in self-pity. A deal with Penguin Publishing to write a book may be the answer to his prayers as he believes completing his memoir may be his last shot at getting the public to care about him again. There's one tiny problem: he can't write. Or, more accurately, he doesn't want to talk about his past. At all. Having spent his advances without delivering one single page, BoJack seems doomed to face oblivion...
...at least, until he meets Diane Nguyen, professional ghostwriter and willing listener to his bottled-up neuroses suggested by Penguin to write the delayed novel. She's also the girlfriend of Mr. Peanutbutter, BoJack's rival and frenemy. Refusing at first to open up, he and Diane bond after a slight detour in Boston to bury her father. As he starts getting to know her as well as she knows him, BoJack develops a crush, which further complicates their relationship. As the first season progresses, BoJack's past starts to unravel like a ball of yarn: he grew up in a loveless family, where his parents's mutual disappointment with their lives and each other turned towards him; he moved to L.A. in search of fame as a stand-up comedian where he befriended Herb Kazzaz and had a experience similar to the one he's having with Diane, only with Herb's girlfriend, Charlotte, who reciprocated and dropped not-so-subtle hints about it. As BoJack and Herb's big break came with the show, Charlotte left Hollywood, giving some cryptic warnings about how things would change when they got famous. It was true: before long, the once-long-time friends became distant from each other until Herb was outed as homosexual and BoJack, faced with reaching his goal of playing Secretariat or supporting Herb and getting fired as well, sided with the network and let Herb go.
Upon BoJack and Mr. Peanutbutter's conflict with Diane boiling to a possible controversy for BoJack over stealing the "D" from the Hollywoo sign, he agrees to stop pursuing Diane in exchange for Mr. Peanutbutter getting rid of the "D", only for Mr. Peanutbutter to use it to propose to Diane. After a disastrous visit to Herb's resulting in undying hatred from the latter's part, BoJack finally confesses his feelings to Diane by kissing her, but gets silence instead of reciprocation. After spending some time apart after a brief falling out due to the book spelling out all of BoJack's flaws and wondering whether he's truly a good person, they re-encounter in a forum for ghostwriters when he outright asks if she thinks he's a good person. Silence ensues. Upon meeting again in the roof, she says that she thinks that a person is what a person does, leaving her answer to BoJack's question an enigma. The surprising success of the biography leads BoJack to the spotlight again and even to land the part of Secretariat in an upcoming biopic and an Oscar nomination for it. Having everything he once thought he wanted, BoJack has woken up and decided to focus on the chimera everyone desires: to find happiness in life.
Misanthropic, bitter, heavily flawed yet surprisingly intelligent and somewhat sympathetic, BoJack has yet to face the profound challenges of his simple goal, especially if he has to face the biggest obstacle: himself.