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Characters / Bojack Horseman - Stilton Family & Associates

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Main Character Index | Main Characters | BoJack Horseman (A-D, E-K, L-Z) | Princess Carolyn | Diane Nguyen | Mr. Peanutbutter | Todd Chávez | Hollywoo Residents and Other Stars | L.A. Residents | Stilton Family and Associates | MBN | Horsin Around Cast And Crew | Sarah Lynn | Secretariat Biopic Cast And Crew | Vigor | VIM Agency | Gekko-Rabbinowitz Agencies | One Shot and Bit Characters | The Main Group Family Members | The Horseman Family | Hollyhock | Beatrice Sugarman-Horseman |Butterscotch Horseman | Other Characters | Tesuque, New Mexico | The Moore-Carsons | Charlotte Moore-Carson | Historical Characters | "Horsin' Around" Characters | "Mr. Peanutbutter's House" Characters | "Secretariat" Biopic Characters
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This is a listing of members of the Stilton family, all of which appear in a major and minor role or just mentioned by passing during season 4 in Bojack Horseman.

For the main character index, see here.

For people related to Hollywoo ventures in any way, see here.

For people living in L.A. themselves beyond Ralph and Stefani, see here.

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Parents

    Poppy Stilton 
Played by: Martin Short

  • Affably Evil: Not "evil" in the traditional sense, since Poppy is by large an easy-going guy, caring with his children and compared with Mimi's commentary and reaction at the end of Ralph and Princess Carolyn's visit, he doesn't have any problem with his son dating a cat, even if it may be temporary, being personally accommodating to the uneasy cat. Nevertheless, he still joins in the family with the cat-dissing song and clearly believes the "Cats Are Mean" ethos.
  • Anti-Villain: As detailed below, he's not a bad guy, just way too attached to tradition and pretty uncaring regarding what might offend other people, even if they're dating one of his sons.
  • Cool Old Guy: Approachable, offers rollercoaster rides to guests, does a ton of cocaine and clearly loves his kids.
  • Drugs Are Good: Sort of. He calmly offers some to Princess Carolyn as a welcoming gift like it's nothing (a ton, no less) and he's clearly a Functional Addict. Then, again, he's rather retrograde mouse regarding his attitude toward felines, which doesn't make him the best judge regarding good behavior.
  • Functional Addict: For someone who possesses a large quantity of cocaine, it doesn't seem to affect him much.
  • Happily Married: To Mimi Stilton.
  • Nerd Glasses: Of the "old grandpa" type.
  • The Patriarch: Of the Stilton family.
  • The Piano Player: He usually plays the piano during "Squeakivus" festivals.
  • Punny Name: "Poppy" is the name of a flower used in the creation of opium; in this case, it can also refer to his status as the patriarch of the Stilton family.
  • Standard '50s Father: When he first appears, Poppy fits this style even more than either Joseph Sugarman or Butterscotch Horseman: unlike those two, Poppy has got the style, the affability, the fatherly attitude, and a sense of humor. His gifts toward Princess Carolyn fall mostly into examples of "unwanted gifts" since PC suspects she may be pregnant and he believes anyone would accept cocaine or mountain rides in their first meeting, as if those things weren't for Bourgeois Bohemians. Jury is out whether he may have the same conclusions regarding Princess Carolyn as his wife, but he certainly took part on the "Squeakivus" festival with a grand smile and no sense of irony toward the guest.

    Mimi Stilton 
Played by: Patti LuPone

  • Anti-Villain: She's the most antagonistic toward Princess Carolyn, although most of the faux pas are unintentional and shared with the rest of the family (including Ralph who's dating PC) as part of a normalized racist tradition. Of course, she fully intends on overseeing her son's girlfriends as a way to judge whether or not they deserve to be part of the family should the relationship get serious and expresses her disdain for those who don't reach her criteria as "flings", especially if they're unwilling to respect their traditions, whether they're offensive to them or not.
  • Evil Matriarch: Downplayed. Mimi is gracious, well-mannered and pretty decent when it comes to a woman with socialite and rich prestige. When she first meets with Princess Carolyn, she, along with Poppy, try to make her feel welcome by overbearing her with numerous gifts. Then, comes the "Squeakivus" dinner celebration, with none in the family except Ralph uncomfortable with spouting anti-cat propaganda in front of PC. And of course her self-righteous fury regarding PC's (perceived) disrespect of their celebration (which she found racist), topping it off with Mimi dismissing her as Ralph's "fling", instead of acknowledging their committed relationship.
  • Happily Married: With Poppy Stilton.
  • My Beloved Smother: She's very attached to Ralph and hugs him shamelessly in front of everyone; girlfriends included, to the point of calling him "little city mouse". She's also shown to be very picky and critical of his girlfriends in the most elitist way possible, especially if she perceives any transgressions to their traditions. Ralph finds it hard to confront her about this unless pushed to the breaking point.

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Children

    Ralph Stilton 
https://static.tvtropes.org/pmwiki/pub/images/640_6.jpg
Played by: Raúl Esparza

"I could use a bite to eat, though. There's this great place around the corner. It's a little hole in the wall, but they do a nice cheese plate."

Debut: "Love And/Or Marriage"

Heir to the Stilton Hotel Family Business and Stefani's brother, Ralph often proudly boasts his Self-Made Man status with his gift card company. Initially Princess Carolyn's 3rd blind date on a row during season 3, he and PC hit it off well enough only to find her schedule wouldn't allow her to see him that often. Once VIM goes under, Ralph and PC begin dating all through season 4, where a series of hints lead them to try to have a baby. Things might be more complicated than previously thought....


  • Affectionate Nickname: His mother, Mimi, refers to him as "little city mouse" at the end of his visit to his parents' mansion. He doesn't mind unless she starts insulting his girlfriend....
  • All Work vs. All Play: Downplayed. Both are professionals in their fields, but it soon becomes clear that for Ralph, work is a passion without any need to gain something from it. He's rich but doesn't feel comfortable getting money for doing nothing, so he makes up for it by having his own greeting card company. PC, on the other paw, has had to work out of necessity and climbed the Hollywoo ladder through sweat and tears, becoming a professional agent/manager without anyone's help. This calm (Ralph) and stressed (PC) combination takes its natural course: Ralph, for all of his best intentions, doesn't understand why she can't switch from having a baby to adopting easily and PC, as much as she's suffering, doesn't register why it'd so easy for him to assume she can just adopt.
  • Auto Erotica: Almost by necessity, since PC and Ralph were driving back home to have sex for impregnation and Officer Meow Meow Fuzzyface arrested them because they were going over the speed limit. They simply decided any place was good as any, even the a police car's backseat.
  • Birds of a Feather: He and Princess Carolyn hit it off because of their similar sense of humor.
  • Bad Date: Discussed. Like Carolyn, he's had his fair share of them, courtesy of choosing to go on Blind Dates. They turn out to be a subversion toward each other, though, being the first people with which they enjoy hanging out.
  • Blind Date: How Ralph and Princess Carolyn (accidentally) meet. It's the only bright spot in their experience with the formula.
  • Break the Cutie: While "Ruthie" is especially heartless with Princess Carolyn, one of the more understated parts is how PC's worsening attitude with each successive failure takes its toll in her relationship, not to say how Ralph is increasingly sidelined by her until the entire weight of the news falls onto him, all at once, just when he thought things were going great. Worse, he finds out PC has been keeping her miscarriages a secret as a way to keep the hope (and self-delusion) alive rather than come clean and be honest. Coming to a head, PC breaks up with him abruptly rather than work through their issues. Damn.
  • Calling the Old Man Out: After spending most of their visit to his parents' house keeping mum about his family's Fantastic Racism as an attempt to maintain the peace, Ralph eventually tells everyone off for being rude to Princess Carolyn since he's dating her AND THEY ARE HAVING A CHILD.
  • The Charmer: Ralph is very good at first impressions, in addition to keeping it that way. Just look at his first scene where he manages to make Princess Carolyn laugh for the first time in the whole night and then proceeds to convince her to dine some place else than Elefante while simultaneously calling off the date.
  • Coitus Uninterruptus: During the many attempts to get PC pregnant in "Commence Fracking", Ralph and her are arrested for driving far past the speed limit by Meow Meow Fuzzyface. Since the cat's ovulation is close to finish, both resort to some.....desperate measures in the back of the police car. Not that they mind that much.
  • Color Motif: Courtesy of his suit.
    • His green suit alines perfectly with a part of his personality: tranquility, relaxing and representing new beginnings. Ralph's basically PC's desire for a decent boyfriend come true or, at least, what she claims she wants in a guy.
    • His button-down shirt is sky blue, which represents calmness and serenity, pretty much qualities from a Mellow Fellow.
  • Dating What Daddy Hates: Downplayed. Ralph, subconsciously at least, is aware his family comes from a lineage of mice that was persecuted by a tyrannical madcat called King PussPuss and such, they're not fans of any feline, which makes him worried this trope will come in play when they and Princess Carolyn meet during the "Squeakivus" festivities reunion. While these concerns prove to be unfounded, the celebrations are anti-cat, which makes PC uncomfortable, and she's treated by Ralph's mother Mimi as a temporary fling due to her perceived disrespect of the holiday, something which angers him.
  • Deadpan Snarker: Very quick with the snappy comebacks.
  • Innocently Insensitive: Invites Princess Carolyn over to spend "Squeakivus" holiday with his family... which mainly involves hating on cats. To his credit, he lampshades it when he remembers that this kind of tradition is prejudiced against cats rather than just some "innocent" tradition.
  • Interspecies Romance: Him (a mouse) and Princess Carolyn (a cat). This proves to be the first obstacle for them when they meet, since being literal cat-and-mouse is a deal breaker for both. Ironically, it's their mutual joking about it and trading Elefante for a smaller, intimate restaurant what hooks them up.
  • Limited Wardrobe: He rarely uses anything other than his green suit.
  • Love Martyr: Not to begin with, but this is the logical conclusion of his Understanding Boyfriend act toward Princess Carolyn.
  • Maligned Mixed Marriage: His family hates cats, and he plans on having a baby with one.
  • Masculine Girl, Feminine Boy: Rather fitting because of their prey-predator relationship, Ralph's relationship with Princess Carolyn evolves into this because of their diverging goals and approaches: he is a friendly, snarky and amiable guy with no need to work for anything, only doing so for a sense of purpose rather than need (his greeting card company hasn't made it big yet). PC is...well, at this point it’s best to describe PC as just being an Iron Lady who's Self-Made Man status is her personal badge of honor and is as cutthroat as the best in the business. Eventually, this is their downfall: Ralph is pretty much in touch with his emotions and believes in communication between couples while Princess Carolyn is way too emotionally guarded due to previous experiences and would rather keep important or emotionally devastating news under wraps unless forced to admit them. When she miscarries (more than once), it's a disaster.
  • My Card: After PC realizes she doesn't have the time to go on a second date with him, Ralph simply gives her his card and tells her to give him a call if she finds some time to spare. She eventually does.
  • Nice Guy: One of the nicest in the show.
  • Nice Mice: A mouse and a total Nice Guy.
  • Nice, Mean, and In-Between: The "Nice" out of the sibling trio. Charming, accommodating, tactful and nice.
  • Noodle Incident: In their first encounter, Ralph agrees with PC's view of blind dates being awful, simply saying he's "been there".
  • Outliving One's Offspring: Princess Carolyn miscarried the two children they had.
  • Primal Scene: Poor officer Meow Meow Fuzzyface. Those stains in the back of his car aren't going to clean themselves.
  • A Shared Suffering: He dislikes blind dates due to previous bad experiences, something he finds out to have in common with Princess Carolyn when they meet face-to-face. Might as well be because they didn't expect themselves, a mouse and a cat, to be hooked up on a date due to their species.
  • Sharp-Dressed Man: Well, mouse and it does have the downside of Limited Wardrobe since he's never shown wearing anything else, but Ralph does have a keen sense of perfect image and anywhere he goes, he's wearing his green suit and flannels. Even in photos of his and Princess Carolyn's trip to Egypt, he doesn't change clothes.
  • Shout-Out: His name comes from two children's book characters who happen to be mice, Ralph S. Mouse and Geronimo Stilton. He even has a fashion sense very much like the latter.
  • Strong Family Resemblance: He takes after his father in the physical looks.
  • Uptown Guy: Zigzagged. He and Princess Carolyn don't have an extreme difference in financial standing, but he was born into wealth, while she was born into a family that served the wealthy and became a Self-Made Woman. While Ralph makes a point to distance himself from his wealth in Princess Carolyn's eyes, this only becomes more and more poignant when they start dating: PC's constantly showered with gifts – personalized greeting cards just for her, one every day; not to say, Ralph's family has an elegant mansion with lobsters gardeners, a hedge maze with sugar water as a reward, a rollercoaster and lots of antiques, something which partly contributes to Princess Carolyn's uneasiness during their visit.
  • Yank the Dog's Chain: Invoked by him as a practical joke and then, done to him.
    • When Princess Carolyn finally plucks up the nerve to call him after their amazing first date, he launches into a whole story about how he eloped with a ballerina at the opera and they had an amazing honeymoon and—he's just kidding. He'd love to see her again.
    • During "Ruthie", Ralph has to concentrate on creating a new greeting card to play with the "big boys", while PC heads off to work on VIM, now pregnant with their child. During the rest of the day, Ralph calls PC constantly, believing her to still be pregnant and meeting with her during dinner, excited to talk about "Philbert" and how he can't wait to "pinch his little cheeks". As such, it comes as quite a shock when he discovers PC not only has miscarried, but she has done so more than once and she's been lying to him about it. After a squabble, Princess Carolyn breaks up with him; this after Ralph having confronted his family over their treatment of her and renouncing "Squeakivus". No family, no girlfriend and still no definitive greeting card idea.

    Stefani Stilton 
https://static.tvtropes.org/pmwiki/pub/images/stefani.png
"You don't care if people read your work and that's what so cool about you"
Played by: Kimiko Glenn

"Diane, I'm rich. I'm not doing this to make money. I'm doing this to make connections with real women and extend my personal brand as a real down-to-earth chica who cares about real women."

First appearance: "That Went Well"
Official Debut: "See Mr. Peanutbutter Run"

Ralph's sister and a born entrepreneur, Stefani runs her own web magazine GirlCroosh with the same aggressiveness as her personality. After a meeting with Diane over the Hank Hippopopalous' incident and mutual interests, she becomes Diane's new boss.


  • Alliterative Name: Stefani Stilton.
  • Ambiguous Allegiance: It's really difficult to tell where Stefani really stands on. She's mostly on her own side and Diane's Secret Test of Character for a job at GirlCroosh was "Would you throw shit at Mr. Peanutbutter if you had to?" but she's often going far beyond the necessary for Diane herself, with some shades of respect for the nerdy feminist. Likewise, she keeps herself in the tight rope between goading Diane to have an opinion or just egg on people for the sake of publicity. A flexible morality and flaky indifference betrayed by self-interest and an implicit exploit of others' trust and loyalty to serve her purposes are offset by a genuine if superficial concern for her employees, Diane herself who sees her as reliable.
  • Ambiguously Evil: Oh, she's just as bad as most big shots in Hollywoo. Thing is, through season 3 and 4, her relationship with Diane hasn't reached a point where Stefani is willing to stomp her. Nor is she inclined to do so: persuasion and incentive are her secret cards. She's also getting somewhat along with Diane, which might make their dynamic more approachable than with other employees. Stefani has proven she's willing to reach the deepest lows to get what she wants (in theory, at least) and her website is not precisely done for altruistic reasons, but it's far from clear exactly what she's capable of doing and when/if she'll become a thorn to anyone.
  • Anti-Villain: Type III. Stefani is not a bad person and is wholly committed to the feminist manifesto she has decided for GirlCroosh (at least as long as it generates revenue). It's just her overzealousness to her methods is based on a success for her ideals, for others' rights and for her ego.
  • Attention Whore: She just enjoys being the center of attention. It doesn't even have to be directed at her; people from every corner of the world can rejoice in her website made especially for them by her writers and funded out of her own pocket. Arguably justified by how in the ball she needs to be about her venture (visits, clicks, most popular articles, whole rundown really), but it says something about her that her natural state of being is energetically egocentric.
  • At Least I Admit It: Stefani is a lot of things –– many of them not exactly good –– but she's never opaque about what she does completely. As a mogul in the web industry, she seeks hegemony over news media and is shameless about the means and extremes she'll go to achieve such goal. She'll never say it out loud, yes, but she neb¡ver really hides it and doesn't see the point in pretending in front of her employees.
  • Axe-Crazy: She's hinted to have shades of this such as killing the IT cockroaches for going on labor strike.
  • Bad Boss: She outright murders her own cockroach IT team for trying to unionize by hiring exterminators to fumigate them.
  • Bait-and-Switch Tyrant: In her first appearance, Stefani was far more blatant in her shrillness and arrogance, with the major selling point in the job interview she gives Diane being a character test in seeing how far would her ambition goes in overcoming her personal values (even at the cost of her own marriage) all for supposed impartiality's sake and how Stefani could profit from it. Bar some prodding here and there, Stefani proves to be a far more reasonable boss to Diane once she accepts.
  • Benevolent Boss: Deconstructed. She provides brand new equipment for each employee (computer, space for personal effects), no walls and open space for everyone to roam through the building, yoga salons, relaxing areas, promotion of good behavior and flexible hours for everyone to complete their articles all in order to encourage and increase each employee's productivity. This also goes hand in hand with cultivating a more relaxed, personal approach with each one of her subordinates: small talks, brainstorm meetings, positive criticism, knowing them regarding intimate matters and establishing a friendly rapport. All as long as they work, because if they don't..... See, for as much as Stefani portrays herself as the greatest boss – and has credit to that image – she's still willing to exploit her social expertise to feed her staff in their egos, the better to discard any moral quandaries and write what will benefit the company, with at least some of her geniality coming off as self-interested and PR-obsessed at worst. Oh, and not to mention having her cockroach employees exterminated.
  • Birds of a Feather: Exploited. Stefani appeals to superficial similarities between Diane's cause and her own to convince her to accept the job. Although an argument could be made that Stef is a reflection of Diane's worst qualities put to a more pragmatic use.
  • Bourgeois Bohemian: A millionaire heiress and a feminist hipster who's website is dedicated to self-righteous causes.
  • Character Blog: In-Universe –– Girl's got a web journalistic empire in-building named GirlCroosh with a website specialized in edutainment with feminist leanings. She recruits Diane as a writer after a meeting discussing (flexible) boundaries and her (seemingly) impressive portfolio.
  • Characterization Marches On: See Bait-and-Switch Tyrant.
  • Clickbait Gag: Only Buzzfeed has gotten this much shit thrown their way. Although Stefani's management of GirlCroosh is way more competent.
  • Comedic Sociopathy: One memorable instance comes when the cockroaches working at GirlCroosh as IT start to unionize. Stefani's response is to tent and fumigate the building with them still inside. She then calls their anguished screams "negotiations".
  • The Confidant: On account of BoJack's absence for a year and a half, Stefani gradually fills this role for Diane in season 4.
  • Cool Kid-and-Loser Friendship: Downplayed. Stefani and Diane's Odd Friendship mirrors a grown-up version of this. Stefani is the cool, tech-savvy go getter with Diane the nervous, intellectual and serious writer. Neither is willing to accommodate with either role: Stefani is Genki Girl personified while Diane's all about controlled, passive worries.
    Stefani: You seem tense. Have you been eating gluten and also not having sex with your husband?
    Diane: Whoa, Stefani, that's not—
    Stefani: Diane, relax! This is not a conversation between an employee and her superior. This is a conversation between a friend and her superior.
  • Condescending Compassion: She may be willing to give people the benefit of doubt when it comes to discussions and even agree with a few opposing opinions but Stefani mostly does token, half-hearted efforts to truly empathize with others' plights, especially when it's much easier to just do lip service to a cause.
  • Conflicting Loyalty: Discussed. Stefani asks Diane directly if she'd be willing to write about any of Mr. Peanutbutter's actions in abrasive terms if it came down to that. While hesitant, Diane's expressions give her the answer she needs.
  • Crimefighting with Cash: While Stefani makes a point by not involving her role as heiress of the Stilton fortune within her business, she uses part of her wealth to finance and propel GirlCroosh, a feminist, anti-system blog, as well as expenses in HQ. Since she sees it as a means to an end and has no need for extra cash, she doesn't mind.
  • Cute, but Cacophonic: Her high standing, power, authority and business acute contrast with the high pitch in her voice.
  • The Cutie: High-pitch voice, keet attitude, mixture of infantile actions with mature knowledge, cheerful disposition, a Benevolent Boss, obsessed with happiness between her employees; she'd seem like a textbook example. Shame it's played more than usual to give this impression of her, for everybody who comes close might be in for a nasty surprise...
  • Da Editor: Rare Female Example. She's got a say in the final edition of all articles and is Diane's superior in season 4. That being said, she occupies a much higher rank since she's the owner and CEO as well. Let's just say she takes Hands-On Approach in a more guru-like direction.
  • Dare to Be Badass: Deconstructed. Stefani, self-imposed cheerleader of the group, often gives these kind of pep talks to everyone in her payroll, employees and writers especially. This is best exemplified in her interactions with Diane, as she's often giving motivational mantras when she's insecure of suffering at home. While it's partly done for their well-being, her reasons are to keep their productivity and because her well-being depends on their well-being.
  • Deadpan Snarker: More covert than other examples, but she still can go for some good quips.
  • Deconstructed Character Archetype: The other half of a Plucky Office Girl, contrasting Mia: Stefani's competence, bubbly attitude and almost diabetes-inducing tone has little to do with her real attitude which she often uses to her advantage to go for the hottest scoop. Not a cartoonish villain by any chance, just a cheerful individual whose job efficiency is made possible by a humble, pragmatic knowledge of her cynical soul.
  • Did You Just Have Sex?: Inverted. As Diane finds out much to her embarrassment, Stefani can tell when a woman hasn't been satisfied lately. Of course, Diane wasn't been that subtle about it...
  • Establishing Character Moment: Stefani is introduced pitching the concept of GirlCroosh to Diane in a seemingly reasonable tone....only for her to backpedal with a dissimile and start peppering her speech in a Derailed Train of Thought filled with Buffy Speak, Newspeak and a complete failure to use even Layman's Terms.
    As I was saying, I don't think the site needs to be just one thing. I think it can be a big umbrella, but, like, also not an umbrella. That's GirlCroosh.
  • Evil Mentor: To Diane. Most of her actions involve teaching Diane to be more ruthless and conniving in getting what she wants, even if it's (cross that: especially if it is) at the expense of her loved ones.
  • Foil: To Diane Nguyen herself. Both are involved in feminism (sort of), both have strong beliefs (which they're willing to sacrifice for fame), but different mindsets (Diane genuinely believes her drive to support women comes from a genuine passion and desire for change while Stefani is cynical enough to know it's just another demographic to exploit and its importance is just based on how important it makes them feel). Furthermore, Stefani is an embodiment of what some could call corporate feminism, in that she supports the amoral Jessica Biel for Governor of California, only under the grounds that she can write about a female governor alongside gassing cockroach workers that tried to unionize. Meanwhile, Diane is thrown against numerous issues women face physically and emotionally, especially with the intersection of their class and race.
  • Friendship Favoritism: Stefani interacts with all of her employees, but most of her scenes have her talking to Diane, who's company she seems to prefer. Stefani finds Diane, shall be said, "interesting" because of her integrity, a rare breed in Hollywoo: an honest writer in a self-righteous blog.
  • Genki Girl: Downplayed. She's energetic but there's little of the normal behavior or requirements to fit this trope, at least outwardly. What she lacks in clear traits, Stefani more than makes up for it by being a more malicious take on it.
  • Glurge Addict: She's a sucker for mushy shit or teenage interests, even using a spin on her everyday Newspeak.
  • Going for the Big Scoop: Her bread and butter, although only reliant on it by proxy. With the constant reunions where every writer checks out their retweets and clicks and aggressive encouragement for hip, fresh and dashing stories, Stefani prefers hyper competition with a diplomatic façade in the name of immediate scoops.
  • Go-Getter Girl: To Tracy Flick levels. She's truly a tech-driven Princess Carolyn in-training.
  • Good Counterpart: As tough and crafty as Princess Carolyn, yet with slightly less morals and sentimentality. Hmmm, sounds like a more noble version of Vanessa Gekko.
  • Heterosexual Life-Partners: A twisted, one-sided example with Diane Nguyen from season 4 onwards.
  • Hidden Depths: Despite Stefani coming off as a hipster-y girl with a head in the clouds, she actually has a good head on her shoulder, both managing a successful business with Girl Croosh and giving plenty of helpful advice to Diane, even if they are a little condescending. This includes her telling to not let Mr. Panutbutter's campaign take over her life and to learn to forgive herself more.
  • Hipster: Of the "flower soul bohemian entrepreneur". Stefani's interest lies in "topical" and "important" issues with a fake interest in revolution (while reaping the benefits, publicity and followers gained by writing about those subjects in the first place), easy-going attitude hand in hand with an exploitative nature, high detail in any social account and media to the point of irritated eyes, shallowness over real, non-profitable issues (if not a certain respect: she can't help but admire Diane's persistence in writing about real problems, not caring about people reading her work), aloof and approachable and ruthless by all turns.
  • Iconic Sequel Character: Introduced properly in season 4, a morally onerous entrepreneur who hires Diane as a blog writer and represents her first female Shadow Archetype beyond Princess Carolyn.
  • Inherently Funny Words: In-Universe. She thinks this of the word "frack".
    "People do love fracking. It's fun to say! "Frack! "Frack! Fricky-fricky-frack"
  • Innocent Bigot: Just like the rest of her family, Stefani is pretty nonplussed about participating in the cat-hating "Squeakivus" festival and singing the feline dissing song in front of Princess Carolyn, even though she had been quite nice to her during the ride to the Stilton manor. She believes it's tradition and as such, Princess Carolyn should be perfectly understanding.
  • Interspecies Friendship: With Diane Nguyen, a human.
  • It Is Pronounced "Tro-PAY": In addition to Spell My Name with an "S", her name is not pronounced the same way. It's phonetically similar to Stevonnie (or, in-universe, presumably for Gwen Stefani).
  • Jerkass: Bitchy, micro-aggressive, unknowingly racist, uncaring of the world around her and with just enough Sugary Malice to keep her employees in line.
  • Jerk with a Heart of Gold: She's self-interested, selfish, casually racist to cats (as PC found out the wrong way), raunchy, amoral and a Glory Hound. Stefani also stands out as a Benevolent Boss (by Hollywoo standards) and is very personable with her employees, forming a sort-of-friendship with Diane.
  • Junior Counterpart:
    • Of Princess Carolyn. Stefani is just as driven, ambitious, intelligent, resourceful and focused as our feline Svengali, but in keeping with the transitory nature of life, she's much more technology-driven with traffic and trending her primary sources of power instead of behind-the-scenes handling like PC. She's also much, much more relaxed and apathetic.
    • Of Amanda Hannity, the editor-in-chief of Manatee Fair. Feminist, boss and primarily focused in influencing the masses in female issues, especially if it attacks those who intend on keeping a retrograde mind. Because Mia's business is in free-reign internet, she's not as inclined to twist her arm like Amanda, who being part of a conglomerate can't speak up for certain things.
  • Kick the Dog:
    • Unlike the rest of the family, Stefani is aware the song commemorating Squeaky and dissing King PussPuss is making Princess Carolyn uncomfortable and clearly rubs it in.
    • This just barely covers the extent of Stefani's solution to GirlCroosh's IT team strike.
  • Lampshaded Double Entendre: See Literalist Snarking below.
  • Last Episode, New Character: She first appears in "That Went Well".
  • Literalist Snarking: Regarding Diane's Sexless Marriage and her reticence to publish an "anti-frack" article.
    Stefani: I always say, you gotta do you. And if he's doing him, then who's doing you? Because right now, it seems like no one's doing you.
  • The Man Is Sticking It to the Man: Stefani comes from a well positioned family who's possessions include a country mansion, the Family Business of the chains of Stilton Hotels, her brother owning a greeting card company and enough money in her name to never have to work one single day of her life. So what does she do? She invests and becomes the CEO of a blog meant to tear down systematic misogynistic values through which affluent socialites similar to her have prospered. Hell, hers is basically an imposed fashion celebrating individuality, female empowerment and the need to choose all while establishing itself as the go-to site to get the "real" news and seeking dominance over the market the same way many cut-throat journalists have done before. She's quite aware of the irony and deception, though.
  • Mean Boss: Of the "passive-aggressive" kind. She's competent and reasonable up to a point, but if you don't publish and get her some social network movement, soon you'll be hearing her nagging squeaky voice in your ear.
  • Money Is Not Power: Invoked. Stefani's belief in power lies in the public's love, trust and support. Status, high rolling and absolute dip into bohemian bliss meaning little for her, Stefani is dedicated to an unhealthy degree to make GirlCroosh successful as an independent venture with actual journalistic merit: big emphasis in clicks, views and retweets, Stefani's philosophy focuses in gaining attention, prestige and presence in social conscience, even with investment of her own pocket into a good work environment with any monetary gain secondary. First and foremost, her goal is to impact society and gain followers with the same mindset, which Diane contributes with her articles.
  • More Deadly Than the Male: In keeping with the series' themes, Stefani has certainly more bark than her more calm brother Ralph, but unlike him, there's no doubt that should she ever be crossed, she'll bite off others' hand. Not to say, her attitude makes her more fun to be around and all the better to juggle a much bigger impact in the public consciousness with every click her site gets.
  • Nice Mice: Played With. Unlike someone like, say, Mia McKibben, Stefani is not an Insufferable Genius; sure, some self-importance is expected from a New-Age Retro Hippie like her, but from Diane's perspective, she's never rude or willing to play her reputation beyond the necessary to gain enough credibility within web journalism. She accepts Diane for her portfolio, especially her work on the Hank Hippopopalous scandal, regardless of her professional inexperience and accommodates to her needs within reason during season 4 (although with a bit quid-pro-quo). Not to say, all the luxuries and great atmosphere in the office makes her a borderline Benevolent Boss especially in Hollywoo. She's not fully altruistic, however: she wants top stories from her writers and she'll get them. Encouragement and passive aggressiveness are accepted, but big click articles are norm, whatever morals need to be steeped on.
  • Nice, Mean, and In-Between: The "Mean" out of the sibling trio. Self-conscious, amoral, a jerk and having little empathy.
  • Non-Idle Rich: As she bluntly tells Diane in their first meeting, she doesn't need the money, not now, not ever. She's rich, beautiful, smart....why should she do the groveling? Favor of public opinion, that's it! Something must be said about her high work ethic, indeed.
  • Odd Friendship: You wouldn't expect an elitist, self-righteous, cool mouse and a feminist, dorky, nice woman to get along as well as these two, would you?
  • Pet the Dog: Her interactions with Diane, while still showcasing her media mogul perfectionism, mostly consist of both having a genuine chat with clearly good intentions on her part.
  • Phoneaholic Teenager: When she's on her phone she won't stop texting, not even when Princess Carolyn pokes her in the eye. Justified since as head of a social media company, she has to be.
  • Purple Is Powerful: Her blouses range from normal deep purple to a mix of blue-purple and she's a rising force within Hollywoo.
  • Reasonable Authority Figure: For the most part.
  • Shadow Archetype: Much like Princess Carolyn represents an older, wearier Diane should she ever decide to bend her morality and play the game without much to show for it due to working behind stage, Stefani represents a much more business aggressive funhouse version of Diane who's vision prospers in a new media age without much in modest promoting or exploration of ideals. Plain and simple: an entrepreneur.
  • Sheep in Sheep's Clothing: Zigzagged. Her first appearance shows her listening to Diane's suggestions and complimenting her work. She also acts gratuitously self-interested in having her because of her fame and leaves the door open for her ambition to break up Diane and Mr. Peanutbutter's already crumbling marriage. Once season 4 rolls around, she's still the same but proves to be a rare good boss in the business to the point where Diane admits she does love the work environment; not to say highlighting her Evil Virtues more and more, especially in her budding friendship with Diane. She's not good per se, just certainly better than she initially appeared. It's balanced out by the implication that she could be ruthless should she chose to be, but prefers to do things smoothly.
  • Smarter Than You Look: Mock the pompous rich mouse girl and her cutesy cacophony of a voice all you want, she has a sharp mind for business.
  • Spell My Name with an "S": Not "Stephanie", "Stefani".
  • Spoiled Brat: Not a particularly extreme example, but she herself freely admits that she was never told "no" as a child and as a result can't even process the concept of rejection.
  • Straw Character: Of hipster adults under the age of 40 who willingly cater to people from their own generation, while seeing older generations (in GirlCroosh's case, women over 40) as irrelevant.
  • Trojan Horse: Exploited. Before a meeting with candidate Jessica Biel, Diane expresses frustration with how little clicks her serious articles get and how she doesn't feel up for the task with writing sensationalist media, Stefani suggests she could still write serious articles....with a "hook", that is. A simple detail that gets attention, even if people don't read the post because of what it is. Stefani subtly tells Diane to see if her interview with Jessica Biel can be "a test drive".
  • Wealthy Philanthropist: How she portrays herself and how her audience sees her as part of her role as GirlCroosh's head. In a way, she allows writers to post their articles, confides and cheers on Diane to publish an article regarding women's empowerment through weaponry for safety purposes, provides a comfortable environment, etc. Then again, she's just as egocentric as the rest, just in a more positive way.
  • A Wolf in Sheep's Clothing: Stefani is more often than not a strategist. She knows what she wants, but she's not going to tell anyone outright because they'd probably wouldn't do it otherwise. Her interactions with Diane exemplify this: her personal reach to Mr. Peanutbutter's disastrous campaign would bring exposure and publicity to GirlCroosh, profiting her pockets, yet Stefani convinces Diane to do so on her own accord by appealing to her integrity as a journalist and her ego.
  • "Yes"/"No" Answer Interpretation: Exaggerated. Diane clearly says "no" as a response to her proposal of being GirlCroosh's face, but because she doesn't understand the concept itself, it takes her a while to understand it.
  • You Keep Using That Word: Diane can't help but notice that Stefani uses the word "croosh" as a regular part of her lexicon in their first meeting, usually when praising something.

    Sissy Stilton 
  • Alliterative Name: Sissy Stilton.
  • Cain and Abel and Seth: Sissy is the odd mouse out of the three siblings, with Ralph representing The Creon, Stefani an Enlightened Antagonist and Sissy just a Sheltered Aristocrat.
  • Happily Married: To Missy Stilton.
  • Nice, Mean, and In-Between: The "In-between" out of the sibling trio. Not as nice as Ralph, not as abrasive as Stefani, just a middling mellow guy.
  • Odd Name Out: Ralph and Stefani are common names, even if they're spelled somewhat differently. Sissy is not.
  • The Runt at the End: It's quite telling that Sissy, unlike Ralph or Stefani, has no great characteristics or figures within the sibling dynamic. With his close relation with his parents and the implication he lives with them, he might be the most pampered and dependent on his parents unlike his more outgoing, independent siblings. Ironically, he's also shown to be one of the nicest of the family and the only one to hold a stable romantic relationship.
  • Token Good Teammate: Shares this with his brother Ralph and his wife Missy. Yeah, he does partake on the cat-shaming festivity of "Squeakivus", but he's the only one who seems to hold no grudge or to be intentionally insulting toward Princess Carolyn in any way and never really makes her uncomfortable directly.
  • Unfortunate Names: A contender for "worst named person" in the BoJack Horseman verse, right next with Bradley Hitler-Smith. What the hell were his parents thinking when they named him like that?

Extended Family

    Missy Stilton 
  • Happily Married: To Sissy Stilton.
  • Satellite Character: Her only role in the episode is to be Sissy's wife and mother to Tweeds, Nantucket and Loophole, as well as partake in the offensive festivities.
  • Woman in White: Her fur is purely white.

    Stilton Children (Tweeds, Nantucket and Loophole) 
  • Black Sheep: Loophole wears "Todd-style" fashion, contrary to his brothers and unlike them, he's not really impressed by Princess Carolyn not does he pretend to be.

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