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Main Character Index | Main Characters | BoJack Horseman (A-D, E-K, L-Z) | Princess Carolyn | Diane Nguyen | Mr. Peanutbutter | Todd Chávez | Hollywoo Residents and Other Stars | L.A. Residents | Stilton Family and Associates | MBN | Horsin Around Cast And Crew | Sarah Lynn | Secretariat Biopic Cast And Crew | Vigor | VIM Agency | Gekko-Rabbinowitz Agencies | One Shot and Bit Characters | The Main Group Family Members | The Horseman Family | Hollyhock | Beatrice Sugarman-Horseman |Butterscotch Horseman | Other Characters | Tesuque, New Mexico | The Moore-Carsons | Charlotte Moore-Carson | Historical Characters | "Horsin' Around" Characters | "Mr. Peanutbutter's House" Characters | "Secretariat" Biopic Characters
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Producer

    Lenny Turteltaub 
Played by: J. K. Simmons
https://static.tvtropes.org/pmwiki/pub/images/1_new_direction.jpg

The producer of Mr. Peanutbutter's Hollywoo Heist and later Secretariat.


  • Adaptation Decay: Due to his influence in the Secretariat film, he changes the tone from being a serious, gritty biopic into a saccharine, bland Very Loosely Based on a True Story mess of a film.
  • Ambiguously Jewish: He uses Yiddish as a Second Language and has a clearly Jewish sounding name. At the same time when Bojack asks him if he's actually Jewish, Turtletaub deflects and ends his sentence with shifty eyes before making sure to add on a bunch of Yiddish sounding words including "Haffenreffer Incorporated".
  • Ascended Extra: Would you believe his first appearance was as an extra in the background? See Early-Bird Cameo for the context.
  • Animal Stereotypes: As a turtle, he moves verrrrrry slowly. He also references his age often.
  • Anti-Villain: He fired Kelsey without any concern, but she had disobeyed his orders. It wasn't like she could bail out on that.
  • Badass Baritone: Courtesy of being voiced by J. K. Simmons., he has a booming voice.
  • Cat Smile: Inverted. He has more of a frown typical of a turtle.
  • Control Freak: While it can be mostly attributed to his desire to keep things in line, it's clear that Turtletaub doesn't enjoy when someone goes against his directions and orders. Everything must be according to planning and schedule and people must stay within those parameters. When he fired Kelsey, he expresses more annoyance at the fact that she disobeyed him rather than the possible legal consequences of her actions.
  • Big "NO!": Upon discovering that a mass shooting occurred at a mall (which, coincidentally, his movie Mis-Taken has a mall shootout scene) he has a huge one and throws his sandwich out the window.
  • Deadpan Snarker: Extremely dry in his putdowns, making no secret of whatever he needs to say and always making sure that it's said in the most sarcastic form of speech possible.
  • Dodgy Toupee: A very obvious one. Pointed out by Bojack in the first episode.
  • Early-Bird Cameo: His first appearance was in the first episode as a background character in Elefante surrounded by two attractive ladies while BoJack and Princess Carolyn were breaking up. His friendship with Carolyn is discussed, though, as well as his status as a high-profile producer.
  • Establishing Character Moment: Lenny Turtletaub first appears in the restaurant where Princess Carolyn and Bojack are dining with two women, as his status as a top producer becomes evident and his attitude of showing off his wealth. Princess Carolyn mentions him, as they know each other.
  • Executive Meddling: In-universe during filming of the Secretariat biopic. After having a screen testing during the hiatus, he becomes more involved in production to the point where if he doesn't like something, he'll use his power of veto to ban it. Or to fire someone. In fact, this trope is taken Up to Eleven after Kelsey is fired, since he becomes convinced that should he slack up a bit, someone else would try to retake the film in another direction.
  • Executive Veto: In-Universe. Being the producer and main source of money for the film's budget allows him to have a bigger creative control over it, ensuring that his monetary investment has some form of remuneration in the box office department. Anything that may interfere with such (polemic scenes involving the debasing of a beloved figure and a much reviled president) can be excluded from the final product, regardless of continuity or artistic merit, per his will. Such is what he does to a certain scene involving Secretariat and Richard Nixon, which conflicts with some much more committed people's ideas for the movie...
  • Fake Nationality: In-Universe. BoJack suspects as much about his supposed Jewish roots, since he seems to go out of his way to include Yiddish sounding words everywhere he can to the point of overcompensating. Judging by his avoiding look when confronted about this, it may or may not be true.
  • I Warned You: He told both Bojack and Kelsey not to film that scene with Secretariat and Nixon. They should have listened.
  • Jerkass Has a Point: His firing of Kelsey as director was cold but justified. Turtletaub was the higher up and he had turned down the possibility to shoot the scene, only for Kelsey and Bojack to go and film it behind his back. There were no arguments they could have made.
  • A Lady on Each Arm: His first appearance involves him chatting with two attractive ladies on the other side of Elefante, with each on both sides. Given his fame for being a producer, it's also implied that there may be a Casting Couch involved.
  • Motor Mouth: He may walk slow, but does he talk fast.
  • Nerd Glasses: A pair of square ones.
  • Nothing Personal: Per usual for Hollywoo executives, the decision to fire Kelsey comes out of trust issues (he no longer believes she can remain in check when given an order) and disobedience (he specifically told her not to film that scene) and not because of any personal matters.
  • Older Than He Looks: He does look old but not enough to be more than 100 years old, as he claims.
  • Only in It for the Money: This is his main objective. He is one of the top Jewish producers in the market, so it figures that would be one of the requirements for the job. Best shown when he omits a scene with Secretariat and Nixon on the Secretariat biopic because, while explaining some of the darkness surrounding the center figure and shows him as a flawed person, it would hurt the people pleasing tone the studio would be aiming for.
  • Oscar Bait: His involvement turns the Secretariat biopic into this. He lampshades it by telling Bojack that his performance might make Daniel Day Lewis look like shit.
  • Reality Ensues: Bojack and Kelsey hoped he could be convinced to allow the scene with Secretariat and Nixon to stay in the final cut. He wasn't pleased when Kelsey showed him the scene and fired her on the spot.
  • Really 700 Years Old: Claims to have worked with Buster Keaton and Edwin S. Porter, implying he has worked as a producer for as long as cinema existed.
  • Species Surname: Lenny Turtletaub
  • Suckiness Is Painful: Kelsey and Lenny Turtletaub can't help but Facepalm and look with embarrassment when BoJack does his first shot in the set of the Secretariat Biopic.
  • Turtle Power: A turtle and one of the top producers in the business.
  • Villainous Friendship: With Princess Carolyn, one of the top agents in Vigor. It's hinted by their interactions and banter that they go way back.
  • Yiddish as a Second Language: Often integrates figures of speech or Yiddish phrases into everyday talk. It's lampshaded by BoJack, who suspects that some of those words might be made up.

Directors

    Kelsey Jannings 
https://static.tvtropes.org/pmwiki/pub/images/kelsey.png
Played by: Maria Bamford

The stern, yet ultimately kind director of Secretariat.


  • Acclaimed Flop: In-universe. She is an indie film director, famed for making this kind of movies. Precisely the reason why she chose to direct the Secretariat movie is because she needs the money.
  • Adaptation Decay: Without her in the director's chair and a kind, but uncaring director taking her place, the gritty Secretariat bipoic devolves into a generic, optimistically saccharine Cliche Storm.
  • All Work vs. All Play: The All Work in account of her no-non sense attitude and anal retentiveness contrasting with her ex-wife's more relaxed, almost carefree approach and BoJack's mood swings and passion for the project's All Play.
  • Amicable Exes: Subverted. She constantly struggles to make ends meet and provide for her daughter, and she seems to be locking horns against her wife for custody.
  • Artistic License – Film Production: Discussed by her. In the case below in You Just Ruined the Shot, it's less because she doesn't want anyone to allow their private lives to have some air, but because it shouldn't interfere when doing a take, especially not in the middle of one, since it means redoing it. The fact that no one seems to consider this causes her no end of frustration.
  • Authority in Name Only: In a way. She may be the director, but it's clear that Turtletaub being the producer is the one who calls the shot when it comes of how the film should come along. That's not to say she doesn't have any power, just not as much to have much of saying when he has made his mind about something.
  • Brainy Brunette: Brown-haired, deadly serious and very intelligent and savvy.
  • Butch Lesbian: In personality, not in appearance.
  • Butt-Monkey: Kelsey is one of the most moral and decent people working in Hollywoo: committed, professional, serious and deeply involved in each of her productions, be it as a personal project or as paid director. This doesn't stop her from being the most screwed over out of the crew.
    • When she's introduced in season 2, Kelsey’s had to put aside doing her own work to work on Secretariat, because she doesn't make enough money on her indie affairs to support her daughter Irving on top of having divorce settlements to cover, which means she's a pawn for the executives of the biopic to do as she's told and not complain about it. Furthermore, she’s forced to deal with lousy auditions, constant delays and cast members' deaths messing her shooting schedule. Finally, when BoJack convinces her to stand up for her idea of how the movie should be, she's fired as simple as that.
    • Her reappearance in season 3 only drives her further to the edge: no one cares to ask her about her movie in the Pacific Ocean Film Festival and when she's given a life saver for her project Jellie Belle, she’s instead used as a patsy by Vanessa and Rutabaga (her agents, none others!) to crash Princess Carolyn's Pegasus deal (since BJ had the role). This burns her already crumbling project and dejected, she lashes out at BoJack and ends their friendship.
  • But Not Too Gay: The only references to her sexuality comes from incidental comments, such as mistaking Diane for her ex-wife's divorce lawyer, making her sexuality incidental to her character arc. Her ex-wife is mentioned multiple times but there is no on-screen interaction between the two. However, Kelsey still stands out since she's one of the most influential characters in the 2nd season, especially in terms of being charge of the smooth flow of the Secretariat shooting schedule, and one of the only important characters in the series who's gay, despite not much of her personal life being shown. Justified even more since her importance is just delegated to being the director of the biopic.
  • The Comically Serious: Her no-nonsense personality and serious attitude contrast with the ludicrous situations she's put in, especially when playing opposite BoJack.
  • Consummate Professional: Oh, you bet. She takes everything seriously about the things she puts her mind into, be it how to make a movie, how to be a mother or how to make a crossword puzzle.
  • Cuteness Proximity: Towards Todd, of all people. Whenever she sees him, she declares how adorable his face is in her usual stern and angry tone of voice.
  • Cynical Mentor: She just wants to do her job and doesn't really care about your personal life, achievements or problems. Downplayed in that she can care, but it might take a while before she warms up to you.
  • Deadpan Snarker: Seems to be pretty catchy all around, but Kelsey easily takes the cake.
  • Decoy Damsel: Her project Jellie Belle and lack of funds is used by Gekko/Rabitowitz as a guilt trip to lure BoJack into the movie and drop out of The Flight of Pegasus. Needless to say, when it fails, the project goes down under as well, although for different reasons (PC overplaying her hand and stopping BJ from signing in).
  • Defrosting Ice Queen: Towards BoJack, as she eventually comes to see him as committed to the project, reminding her of her passion for the job.
  • Divorce Assets Conflict: Not only is she basically struggling to earn enough to provide for her daughter, but the fact that her ex-wife is apparently not helpful in any way doesn't do any favors, only mounting the workload on Kelsey. On top of that, it's implied that being able to care for Irving is the only reason why she can see her. Indie movies no longer do the trick with little revenue, so a big-budgeted Biopic like Secretariat will have to do. Of course, getting conflicted over art and practicality one more time could have a fatal result...
  • Doing It for the Art: An in-universe example. Bojack convinces her to film a scene vetoed by Turtletaub between Secretariat and Nixon because of its relevance to the overall arc and tragedy of the character, as opposed to a lighter and safe approach required from the studio. It gets her fired.
  • Dragon-in-Chief: To Turtletaub. He's the one who calls the shots, but Kelsey is the one who handles most of the day-to-day operations of filming. She's also given a tiny dose of creative control as long as it doesn't upset the investors or affect revenue.
  • Education Mama: Kelsey is very intent on her daughter Irving making it in a prestigious university. Her lack of funds obstruct her, though, which is one of the reasons why she accepts directing Secretariat in the first place.
  • Early-Bird Cameo: Her first appearance was during a meeting in person with BoJack to see if he's the appropriated person for the role of Secretariat.
  • Enraged by Idiocy: She doesn't tolerate ignorance, much less stupidity. She's a pretty cold, but reasonable person; when stupidity is concerned, she can be downright mean.
  • Establishing Character Moment: When BoJack arrives to the Secretariat audition that Kelsey (also the director) is helping judge, she's snappy and irritable with him; establishing her Grumpy Bear demeanor. Turtletaub then explains that she's just worn out from watching over fifty lackluster auditions, showing she tends to be Enraged by Idiocy. When BoJack gives the performance of his life, she smiles, showing not only the sugar part of her Sugar-and-Ice Personality, but how she can open up to people who earn her respect. Then, when Turtletaub gets the text that Andrew Garfield agreed to the role and the other judges gush about getting a big-name actor, only Kelsey doesn't celebrate, showing that she's Doing It for the Art.
  • Experienced Protagonist: Unlike BoJack's willingness to believe a no-holds-barred "true story" reel will be accepted by the producers and the studio in all of the stages or Diane's over eagerness in doing a good job and proving herself useful to the higher-ups, Kelsey knows exactly what's she's getting herself into, plans to just keep her mouth shut, play nice and just do her job at the top of her capacity and not fool herself regarding what public this movie is being made for and how little control she has of the content should anyone wish to edit it. Of course, spending more and more time with BoJack makes her idealism pop up again, leading to an almost career suicide move.
  • Facepalm: Kelsey does this when in the first day of taping, Bojack messes up his line badly.
  • Fire-Forged Friends: With Bojack during "The Shot".
  • Foil: To Pinky Penguin. Kelsey and Pinky are competent, reliable to do as they're told and are breathing Butt Monkeys whose lives worsen during the series' run. The main difference is their personalities: Pinky is a Nervous Wreck who's bad luck has taken a toll in his sanity and confidence, always devolving into a blubbering mess when things go wrong; Kelsey suffers just as much, but prefers to hide it and try to keep a calm façade, even if she still has a tendency to have a fury meltdown when reaching her breaking point.
  • Grumpy Bear: More so than BoJack, since she has a complete compromise towards working her ass off and refuses to engage in any fun activities that may be detrimental to the inner workings of the film.
  • Health Care Motivation: The main reason why she is doing this project instead of one of her own is to provide for her daughter Irving, thus keeping the part-time custody arrangement and allow Irving to enter a good university.
  • Ice Queen: Initially. She's cold, distant and stern to a T.
  • Iconic Sequel Character: Introduced in the season 1 finale "Later", Kelsey's acerbic, yet caring personality as the unimpressed director BoJack wants to befriend due to mutual respect of the source material comes to the front during season 2 with the Secretariat shooting arc. This, along with her competence and comic seriousness in the middle of all kinds of wackiness, as well as averting Desk Jockey status due to her active approach to filmmaking has made her very popular with fans.
  • Internal Reformist: She starts very much by-the-book with a teaspoon of Bystander Syndrome and Not Your Problem; she picked up directing Secretariat because she needed finances and means to fund other projects. What does she care the movie is butchered and redone for the sake of public pleasing? She did her job, that's it. Of course, once BoJack becomes more involved with her, Kelsey starts genuinely desiring to make a good movie regardless of its importance. To deliver a great final product, even if the higher-ups veto the idea. Once the Nixon scene is removed by a focus test, Kelsey finally agrees that something must be done and along with BoJack, films it through a series of borderline risky stunts. And then, she's fired for the insubordination.
    Kelsey: (after filming the scene) Thanks for talking me into this. Just so you know, I'm really glad we're making this movie together.
  • Jerk with a Heart of Gold: Kelsey is not sunshine and rainbows, but do your job well, follow her instructions and show your commitment and she'll show her gentle side.
  • Last Episode, New Character: She first appears in the last episode of season 1, testing BoJack for the role of Secretariat.
  • Left Hanging: Her plotline in Season 2. After being fired, she isn't seen again, leaving her money and divorce issues unknown. Her plotline is picked back up in the next season, and it causes serious grief to a guilty conscious BoJack.
  • Mama Bear: To Irving Jannings, her daughter. When she's pursued by the police, all she does is trying to find a way to save her.
  • No Sense of Humor: She's always serious about something. In one episode, when BoJack tries to become friends with her, his attempt at a joke falls flat when Kelsey keeps her humorless façade.
  • Only in It for the Money: She's very professional and still gives it all in every project, but she only agreed to direct the Secretariat biopic to get paid and maintain custody of her daughter.
  • Only Sane Woman: Of course, it's not that hard when your co-workers are a washed-up, needy jackass, an Erotic Asphyxiation casual user whose death ends up derailing the shooting schedule for over two weeks and a greedy producer. Even with all of that, Kelsey still shows herself as the most capable member of the crew as well as the one who is the least likely to make a big scandal: she just does her job, gets her check and that's all, folks. The first time she slips out of this pragmatic approach, she ends up getting fired.
  • Oscar Bait: Without her involvement, Secretariat's biopic becomes this.
  • Perpetual Frowner: She rarely smiles, always showing a serious demeanor with a frown and a scowl.
  • Pet the Dog: She's very fond of Todd, despite being irritable towards everyone else. She also loves her daughter Irving and when the latter's involved in a dangerous situation, she tries to find a way to save her.
  • Reality Ensues: BoJack and Kelsey hoped Lenny Turtletaub could be convinced to allow the scene with Secretariat and Nixon to stay in the final cut. He wasn't pleased when Kelsey showed him the scene and fired her on the spot.
  • Straight Gay: Gender Flipped. While she fits the butch lesbian personality to a T, Kelsey's sexuality wouldn't have been made clear unless she had come out and say it in a casual tone: up until then, she could have been mistaken as just a very grumpy woman.
  • Suckiness Is Painful: Kelsey and Lenny Turtletaub can't help but Facepalm and look with embarrassment when BoJack does his first shot in the set of the Secretariat Biopic.
  • Sugar-and-Ice Personality: Cold and disdainful on the outside, reasonable and caring on the inside.
  • Uriah Gambit: In order to get rid of Diane, Kelsey assigns her a seemingly unimportant task in the set: looking at a cable and warning people about it to make sure that people don't trip over it. While she does that, she will continue doing her work. As things turn out, she may actually expected Diane to do her job, considering an actual serious matter.
  • Vitriolic Best Buds: Type 1 with BoJack at the beginning, with Kelsey acting as the jaded Straight Man to BoJack's quirky Mood-Swinger. As they eventually lime their differences and become closer, it evolves into a Type 2, by virtue of being a mutual understanding and respect on both sides even if the snark is still unilateral on Kelsey's part.
  • Warts and All: The reason why she was fired. Her sense of a faithful biopic clashed with the producers' wish for a feel-good, bland moneymaker of a blockbuster, and as a result, she was let go.
  • You Just Ruined the Shot: Discussed. When BoJack ends up breaking character in the middle of a dramatic monologue in order to talk to his girlfriend, Kelsey just facepalms and sarcastically comments on how great it is that he stopped in the middle of the shot, since there's absolutely no problem in fixing it afterwards.

    Abe D'Catfish 
https://static.tvtropes.org/pmwiki/pub/images/yes_and_bojack_horseman.jpg
Played by: Garry Marshall.

The replacement director of the Secretariat film after Kelsey is fired. Complete opposite of Kelsey in terms of craftsmanship and quality, he's accurately described by BoJack as a "total hack. Good guy, but total hack."


  • Beware the Nice Ones: He's a genuinely nice guy who'll make your job easy for you, then invite you home for coq au vin and lemon meringue pie. But heaven help you if you insult his work.
  • Bitch in Sheep's Clothing: At first he appears to be a nice-if-incompetent director who's only really interested in making movies for fun and profit, rather than for artistic merit like BoJack and Kelsey. However, when BoJack mistakes what Abe means literally for a metaphor to imply he doesn't care about the movie's quality, he becomes a nightmare to work with, making the film increasingly more difficult and terrible (as well as longer, ensuring that BoJack misses opportunities to work on better things) just to spite him.
  • Blunt Metaphors Trauma: At one point, he tells BoJack that "[they] ain't making Casablanca". Naturally, BoJack takes it to mean that he's aware the Secretariat movie is no masterpiece and is ok with it. Turns out, he meant that they literally are not making the movie Casablanca. When BoJack openly says the movie is shit thinking he was ok with that statement, Abe is furious and he calls for a ton of reshoots out of pure spite.
  • Drink Order: He always seen holding and drinking from a bottle of "Pesce Gatto"note 
  • Fat Bastard: BoJack sure thinks so. It bears mentioning that BoJack, being BoJack, never does think to offer any kind of apology.
  • Foil: To Kelsey. She is slender woman who wanted to makes an artistic merit from Secretariat and while she is at first mean to BoJack, they come to be friendly to one another; Abe is a fat man only wants to make the biopic for fun and profit and comes off as an affable person before showing his more bastard side after BoJack insulted his work.
  • Kick the Dog: Forces BoJack to work long hours to make him miss opportunities after BoJack calls the movie a piece of shit.
  • Literal-Minded: He seemingly derides the Secretariat movie as less-than-stellar by pointing out "[they] ain't making Casablanca", when in reality he was just stating that they literally were not making that film...for apparently no reason with no deeper meaning behind the statement. He makes a similar statement regarding his wife's pies later on.
  • Nice Hat: A blue and white cap with the words "GONE FISHING" on the front.
  • Reality Ensues: Turns out that calling someone's work "a piece of shit" is unlikely to end well, no matter how laid back and seemingly self-aware the person is.
  • Species Surname: He's a catfish and his last name is D' Catfish.
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Actors

    Corduroy Jackson-Jackson 
https://static.tvtropes.org/pmwiki/pub/images/brand_new_couch_bojack_horseman.jpg
Played by: Brandon T. Jackson.

The co-star in the Secretariat Biopic, starring as Secretariat's coach. Has a major weakness for Erotic Asphyxiation, although he's overcome it by the time production begins.


  • Ambiguously Brown: He is obviously African-American but he also has bright, blue eyes.
  • Erotic Asphyxiation: Corduroy's third (and final) appearance is dominated by his concerns of relapsing into the habit and the effects it has on others.
  • In Memoriam: In-universe After his death, the Secretariat biopic ended with a dedication to him and Debra's old face.
  • Nice Guy: Despite his graphic erotic talks and later suicide, he is one of the few people who is able to work with a guy like BoJack and is quite friendly and just an all around good guy.
  • Nice Hat: In-Universe. Corduroy's character in the biopic wears greysih-brown flat cap.
  • Off the Wagon: He's terrified of falling back into his old habit, even giving all his old equipment to BoJack.
  • Out with a Bang: Downplayed. He doesn't die from having sex with anyone, he dies from doing Erotic Asphyxiation.
  • Real Men Love Jesus: Becomes a devout born-again-Christian after he kicks the aforementioned addiction, BoJack finds him talking about Jesus to be more awkward than talking about erotic asphyxiation.
  • Repetitive Name: Jackson-Jackson.
  • We Hardly Knew Ye: He's dead at the end of the first episode he has any focus in.

Staff

    Debra 

An assistant around the set who thanks to Diane ends up burning her face due to tripping on a cable.


  • In Memoriam: In-universe, after her face is burned beyond recognition, the Secretariat biopic ends with a dedication to "Corduroy Jackson-Jackson and Debra's old face."
  • Nightmare Face: From the expressions of the onlookers when she accidentally scalds her face with coffee, the result is not a pretty sight.
  • Ontological Inertia: Although Debra never returns to foreground focus after her injury, background cameos reveal that she continued working and eventually received a face transplant.

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